{"id":100293,"date":"2023-06-21T10:46:40","date_gmt":"2023-06-21T02:46:40","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/100293.html"},"modified":"2023-06-21T10:46:40","modified_gmt":"2023-06-21T02:46:40","slug":"%e9%98%bf%e9%87%8c%e7%94%b5%e5%95%86%e7%9a%84%e6%b1%9f%e6%b9%96%ef%bc%8c%e9%a9%ac%e4%ba%91%e4%b8%8d%e6%83%b3%e8%be%93","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/100293.html","title":{"rendered":"\u963f\u91cc\u7535\u5546\u7684\u6c5f\u6e56\uff0c\u9a6c\u4e91\u4e0d\u60f3\u8f93"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure class=\"image\" data-img-size-val=\"\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/06\/v2_bcb62cf6f8a74baba9bc4ef340df4119@000000_oswg91856oswg1080oswg970_img_000.jpg\" \/><\/figure>\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a9%ac%e4%ba%91\" title=\"\u9a6c\u4e91\" target=\"_blank\">\u9a6c\u4e91<\/a><\/span>\u4ea4\u4ee3<span 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\u5e73\u53f0\u5347\u7ea7\uff0c\u8ba9\u6dd8\u5b9d\u5546\u57ce\u6210\u4e3a\u54c1\u8d28\u5546\u57ce\uff0c\u4ece\u6b64\uff0c\u6dd8\u5b9d\u548c\u5929\u732b\u7684\u6253\u6cd5\u6709\u4e86\u660e\u663e\u7684\u5dee\u5f02\u5316\uff0c\u524d\u8005\u670d\u52a1\u4e2d\u5c0f\u5546\u5bb6\uff0c\u540e\u8005\u670d\u52a1\u54c1\u724c\u5546\u5bb6\u3002<\/p>\n<p>\u5c24\u5176\u662f\u5929\u732b\u72ec\u7acb\u540e\uff0c\u54c1\u724c\u5356\u5bb6\u7684\u6570\u91cf\u98de\u901f\u589e\u957f\uff0c\u6210\u4e3a\u963f\u91cc\u7535\u5546\u7cfb\u7edf\u7684\u4e00\u5927\u62db\u724c\u30022022\u5e74\uff0c\u963f\u91cc\u5e7f\u544a\u6536\u5165\u6709\u4e03\u6210\u6765\u81ea\u5929\u732b\u54c1\u724c\u5546\u5bb6\u3002<\/p>\n<p>\u4f46\u4e5f\u5f15\u53d1\u4e86\u6dd8\u5b9d\u5546\u57ce\u7684\u201c\u5341\u6708\u56f4\u57ce\u201d\uff0c\u4e00\u6279\u4e2d\u5c0f\u5546\u5bb6\u4ece\u6dd8\u5b9d\u64a4\u79bb\u3002<\/p>\n<p>\u9a6c\u4e91\u6307\u51fa\uff0c\u963f\u91cc\u5988\u5988\u8fc7\u53bb\u4e00\u76f4\u4f9d\u9760\u7ed9\u54c1\u724c\u5546\u5356\u6d41\u91cf\u8f7b\u677e\u8d5a\u94b1\uff0c\u800c\u963f\u91cc\u5988\u5988\u7684\u521d\u8877\u662f\u8ba9\u518d\u5c0f\u7684\u5546\u5bb6\u90fd\u80fd\u4e70\u5356\u5e7f\u544a\uff0c\u8981\u5e2e\u52a9\u4e2d\u5c0f\u5546\u5bb6\uff0c\u53ef\u4ee5\u7ed3\u5408AI\u670d\u52a1\u4e2d\u5c0f\u5546\u5bb6\u3002<\/p>\n<p>\u8981\u77e5\u9053\uff0c\u6839\u636e\u6b64\u524d\u963f\u91cc\u653f\u7b56\uff0c\u6dd8\u5b9d\u662f\u5e73\u53f0\u6d41\u91cf\u8f93\u8840\u8005\uff0c\u8981\u65e0\u6761\u4ef6\u652f\u6301\u5929\u732b\uff0c\u7ed9\u5929\u732b\u6d41\u91cf\u6276\u6301\u3002<\/p>\n<p><strong>\u5f53\u963f\u91cc\u8d56\u4ee5\u6210\u529f\u7684\u65b9\u6cd5\u8bba\u90fd\u4e0d\u518d\u9002\u7528\u65f6\uff0c\u8fc5\u901f\u6539\u6389\u624d\u80fd\u53ca\u65f6\u6b62\u635f\u3002<\/strong> \u963f\u91cc\u7535\u5546\u8981\u56de\u5f52\u6700\u521d\u7684\u6dd8\u5b9d\u751f\u6001\uff0c\u9a6c\u4e91\u7ed9\u51fa\u4e86\u56de\u5f52\u4e92\u8054\u7f51\u548c\u56de\u5f52\u7528\u6237\u4e24\u4e2a\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>2022\u5e74\u521d\uff0c\u6234\u73ca\u5c31\u63d0\u5230\u8fc7\u56de\u5f52\u7528\u6237\uff0c\u53eb\u505cGMV\u5c31\u662f\u6700\u5178\u578b\u7684\u52a8\u4f5c\uff0c\u5f3a\u8c03\u5173\u6ce8\u7528\u6237\u4f53\u9a8c\uff0c\u5927\u6dd8\u5b9d\u7528\u6237\u53d1\u5c55\u53ca\u8fd0\u8425\u91cd\u5fc3\u7684\u9996\u8981\u5173\u6ce8\u76ee\u6807\u4e5f\u4ece\u5e74\u6d3b\u8dc3\u4e70\u5bb6\u6570\uff08AAC\uff09\u6539\u4e3a\u4e86\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\uff08DAU\uff09\u3002<\/p>\n<p>\u4f46\u8fc7\u53bb\u4e00\u5e74\uff0c\u5373\u4fbf\u5f88\u591a\u4eba\u610f\u8bc6\u5230\u65e5\u6d3b\u8dc3\u7528\u6237\u548c\u65e5\u6d3b\u8dc3\u4e70\u5bb6\u7684\u91cd\u8981\u6027\uff0c\u5230\u4e86\u4eca\u5e744\u6708\uff0c\u6240\u6709\u90e8\u95e8\u624d\u8fbe\u6210\u4e86\u5171\u8bc6\uff0c\u5927\u516c\u53f8\u7684\u201c\u516c\u53f8\u75c5\u201d\u663e\u7136\u4e0d\u662f\u4e00\u573a\u7ec4\u7ec7\u53d8\u9769\u5c31\u80fd\u5feb\u901f\u9769\u9664\u7684\u3002<\/p>\n<p>\u81f3\u4e8e\u56de\u5f52\u4e92\u8054\u7f51\uff0c\u76ee\u524d\u8fd8\u5904\u4e8e\u9a6c\u4e91\u7c7b\u4f3c\u9876\u5c42\u8bbe\u8ba1\u7684\u5b8f\u5927\u60f3\u6cd5\uff0c\u5177\u4f53\u5982\u4f55\u843d\u5b9e\u8fd8\u8981\u7422\u78e8\u4e00\u6bb5\u65f6\u95f4\u3002<\/p>\n<p><strong>\u4e09\u3001\u5916\u654c\u5185\u60a3\uff0c\u963f\u91cc\u7684\u5e95\u724c\u5728\u54ea\u91cc<\/strong><\/p>\n<p>\u521a\u521a\u8fc7\u53bb\u7684618\uff0c\u7535\u5546\u884c\u4e1a\u79f0\u4e4b\u4e3a\u201c\u53f2\u4e0a\u6700\u52aa\u529b\u201d\u7684\u4e00\u5c4a\uff0c\u4f46\u6d88\u8d39\u8005\u4eec\u5374\u8868\u73b0\u5e73\u5e73\uff0c\u8d2d\u7269\u8282\u7684\u8425\u9500\u4e00\u5982\u65e2\u5f80\uff0c\u4f46\u6536\u83b7\u7684\u6548\u679c\u5374\u5e73\u6de1\u5982\u6c34\u3002<\/p>\n<p>\u591a\u5bb6\u7535\u5546\u5e73\u53f0\u558a\u558a\u53e3\u53f7\u53c2\u4e0e\u5176\u4e2d\uff0c\u4f46\u6700\u7ec8\uff0c\u5927\u90e8\u5206\u90fd\u6ca1\u6709\u516c\u5e03GMV\u7b49\u91cd\u8981\u6307\u6807\u6570\u636e\uff0c\u80cc\u540e\u7684\u539f\u56e0\u5927\u5bb6\u90fd\u53ef\u4ee5\u731c\u5230\u3002<\/p>\n<p><strong>\u963f\u91cc\u4f9d\u7136\u662f\u7535\u5546\u884c\u4e1a\u7684\u9f99\u5934\u8001\u5927\uff0c\u4f46\u8001\u5927\u5df2\u7ecf\u5371\u673a\u56db\u4f0f\u3002<\/strong><\/p>\n<p>\u8d22\u62a5\u6570\u636e\u5e76\u4e0d\u597d\u770b\uff0c\u9762\u5bf9\u4ee5\u62fc\u591a\u591a\uff0c\u4eac\u4e1c\u4e3a\u4e3b\u7684\u4f20\u7edf\u7535\u5546\uff0c\u4ee5\u6296\u97f3\u5feb\u624b\u4e3a\u4e3b\u7684\u76f4\u64ad\u7535\u5546\uff0c\u4ee5\u53ca\u4ee5<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4e3a\u9996\u7684\u793e\u4ea4\u7535\u5546\u7684\u56f4\u730e\uff0c\u6dd8\u5b9d\u65e0\u529b\u62db\u67b6\u3002<\/p>\n<p>2023\u8d22\u5e74\uff0c\u963f\u91cc\u5df4\u5df4\u4e2d\u56fd\u96f6\u552e\u5546\u4e1a\u7684\u6536\u5165\u4e3a5653.32\u4ebf\u5143\uff0c\u540c\u6bd4\u51cf\u5c112%\u3002 \u5176\u4e2d\u5ba2\u6237\u7ba1\u7406\u6536\u5165\u4e3a 2903.78 \u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u964d 8% \u3002 \u963f\u91cc\u79f0\u4e3b\u8981\u662f\u7531\u4e8e\u6d88\u8d39\u9700\u6c42\u51cf\u5c11\u3001\u7ade\u4e89\u589e\u52a0\u7b49\u539f\u56e0\uff0c\u6dd8\u5b9d\u548c\u5929\u732b\u7684 GMV 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