{"id":100302,"date":"2023-06-21T11:22:46","date_gmt":"2023-06-21T03:22:46","guid":{"rendered":"https:\/\/www.growthhk.cn\/quan\/100302.html"},"modified":"2023-06-21T11:22:46","modified_gmt":"2023-06-21T03:22:46","slug":"618%ef%bc%8c%e7%94%b5%e5%95%86%e5%b9%b3%e5%8f%b0%e4%b8%8a%e6%bc%94%e7%9b%b4%e6%92%ad%e5%a4%a7%e6%88%98-618%e8%a7%82%e5%af%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/100302.html","title":{"rendered":"618\uff0c\u7535\u5546\u5e73\u53f0\u4e0a\u6f14\u201c\u76f4\u64ad\u5927\u6218\u201d | 618\u89c2\u5bdf"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure class=\"image\" data-img-size-val=\"908,749\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/06\/v2_7629a358bc744dfdb47ece2a7f4d2971@1133528739_oswg559386oswg908oswg749_img_000.png\" \/><\/figure>\n<p>\u6765\u6e90 | \u4f2f\u864e\u8d22\u7ecf\uff08bohuFN\uff09<\/p>\n<p>\u4f5c\u8005 | \u7075\u7075<\/p>\n<figure class=\"image\" data-img-size-val=\"143,7\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/06\/v2_b1a3ab1cbf1f42d98c5957e5dee0d9f5@1133528739_oswg388oswg143oswg7_img_000.png\" \/><\/figure>\n<h2><strong>01 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%b7%98%e5%ae%9d\" title=\"\u6dd8\u5b9d\" target=\"_blank\">\u6dd8\u5b9d<\/a><\/span>\uff1a\u52a0\u7801\u5185\u5bb9\uff0c\u6253\u9020\u66f4\u6709\u770b\u70b9\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%9b%b4%e6%92%ad\" title=\"\u76f4\u64ad\" target=\"_blank\">\u76f4\u64ad<\/a><\/span>\u95f4<\/strong><\/h2>\n<p>\u636e\u6218\u62a5\uff0c\u6dd8\u5b9d\u76f4\u64ad<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/618\" title=\"618\" target=\"_blank\">618<\/a><\/span>\u9884\u552e\u671f\u95f4\uff0c\u674e\u4f73\u7426\u3001\u9999\u83c7\u6765\u4e86\u3001\u871c\u8702\u60ca\u559c\u793e\u3001\u70c8\u513f\u5b9d\u8d1d\u3001\u9648\u6d01kiki\u3001\u6797\u4f9d\u8f6e\u7b49\u76f4\u64ad\u95f4\u4ea4\u6613\u989d\u7834\u4ebf\uff0c\u7f57\u6c38\u6d69\u3001\u80e1\u53ef\u3001TVB\u8bc6\u8d27\u3001\u5411\u4f50\u3001\u53f6\u4e00\u831c\u7b49\u76f4\u64ad\u95f4\u4ea4\u6613\u989d\u8d85\u8fc7\u5343\u4e07\u3002<\/p>\n<p>\u4e0d\u96be\u770b\u51fa\uff0c\u4e3a\u4e86\u8fce\u63a5618\uff0c\u6dd8\u5b9d\u76f4\u64ad\u6301\u7eed\u5f15\u5165\u8bf8\u591a\u65b0\u4e3b\u64ad\u3002\u8fd9\u4e9b\u65b0\u4e3b\u64ad\u9996\u6b21\u51fa\u73b0\u5728\u6218\u62a5\u4e2d\uff0c\u5982\u57285\u670820\u65e5\u5b8c\u6210\u5165\u6dd8\u9996\u79c0\u7684\u5411\u4f50\u3002\u6570\u636e\u663e\u793a\uff0c\u9884\u552e\u5f53\u5929\uff0c\u5411\u4f50\u5728\u76f4\u64ad\u95f4\u768416\u5206\u949f\u5185\u6210\u4ea4\u989d\u7834\u767e\u4e07\uff0c\u5e26\u8d27\u529b\u5341\u5206\u53ef\u89c2\u3002\u5f53\u7136\uff0c\u8fd9\u4e9b\u4e5f\u79bb\u4e0d\u5f00\u5411\u4f50\u5728\u76f4\u64ad\u95f4\u7684\u201c\u798f\u5229\u5927\u653e\u9001\u201d\uff0c\u76f4\u64ad\u671f\u95f4\uff0c\u5176\u5728\u76f4\u64ad\u95f4\u9001\u51fa\u5f20\u5b66\u53cb\u3001\u859b\u4e4b\u8c26\u3001\u534e\u6668\u5b87\u6f14\u5531\u4f1aVIP\u95e8\u7968\uff0c\u76f4\u64ad\u95f4\u7c89\u4e1d\u73b0\u573a\u70b9\u6b4c\uff0c\u63d0\u4f9b\u4e86\u5168\u65b0\u7684\u5a31\u4e50\u76f4\u64ad\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n<p>\u521a\u521a\u8fc7\u53bb\u76846\u670814\u65e5\uff0c\u963f\u6839\u5ef7\u8db3\u7403\u660e\u661f\u6885\u897f\u4eae\u76f8\u9065\u671b\u79d1\u6280\u65d7\u4e0b\u4e3b\u64ad\u674e\u5ba3\u5353\u6dd8\u5b9d\u76f4\u64ad\u95f4\uff0c\u6b64\u4e3e\u4fbf\u662f\u6dd8\u5b9d\u76f4\u64ad\u7275\u7ebf\u7684\u3002\u8be5\u573a\u76f4\u64ad\u6301\u7eed\u4e86\u4e00\u4e2a\u591a\u5c0f\u65f6\uff0c\u6885\u897f\u4eae\u76f815\u5206\u949f\uff0c\u6574\u573a\u76f4\u64ad\u89c2\u770b\u4eba\u6b21\u8d85\u8fc7290\u4e07\uff0c\u4e3a\u6dd8\u5b9d\u76f4\u64ad\u8d62\u5f97\u4e0d\u5c11\u5173\u6ce8\u5ea6\u3002<\/p>\n<p>\u6dd8\u5b9d\u76f4\u64ad\u6709\u610f\u5728\u6253\u9020\u76f4\u64ad\u95f4\u7684\u201c\u5185\u5bb9\u529b\u201d\uff0c\u63d0\u9ad8\u6d41\u91cf\u3002<\/p>\n<p>\u65e9\u5728\u4eca\u5e74\u5e74\u521d\uff0c\u6dd8\u5b9d\u76f4\u64ad\u4e0a\u5c31\u5f00\u59cb\u51fa\u73b0\u4e0d\u540c\u4e8e\u4ee5\u5f80\u552e\u5356\u5f0f\u76f4\u64ad\uff0c\u6bd4\u5982\u6e2f\u5267\u5f0f\u76f4\u64ad\u3001\u79d1\u666e\u5f0f\u76f4\u64ad\u3001\u5531\u6b4c\u8df3\u821e\u7b49\u624d\u827a\u8868\u6f14\uff0c\u76ee\u524d\uff0c\u5df2\u6709\u8d85\u7ea7\u6ce2Bo\u3001\u542f\u660eStar\u3001\u4e0d\u706b\u6b4c\u624b\u8001\u66f9\u7b49\u5185\u5bb9\u578b\u4e3b\u64ad\u5f00\u64ad\u30025\u670831\u65e5\u5f53\u665a\uff0cTVB\u6e2f\u59d0\u9009\u7f8e\u5f0f\u76f4\u64ad\u5438\u5f15\u4e86\u8fd11000\u4e07\u4eba\u7d2f\u8ba1\u89c2\u770b\uff0c\u5355\u573a\u6210\u4ea4\u989d\u7a81\u78341\u4ebf\u5143\uff0c\u521b\u4e0bTVB\u5165\u6dd8\u76f4\u64ad\u4ee5\u6765\u7684\u65b0\u7eaa\u5f55\u3002<\/p>\n<p>\u4eca\u5e744\u6708\uff0c\u6dd8\u5b9d\u76f4\u64ad\u63a8\u51fa\u201c\u4f18\u8d28\u5185\u5bb9\u8d26\u53f7\u6fc0\u52b1\u8ba1\u5212\u201d\uff0c\u6839\u636e\u5185\u5bb9\u8d28\u91cf\u3001\u7a00\u7f3a\u5ea6\u3001\u7528\u6237\u505c\u7559\u65f6\u5e38\uff0c\u76f4\u63a5\u5c06\u73b0\u91d1\u548c\u6d41\u91cf\u5956\u52b1\u8865\u8d34\u81f3\u4e2a\u4eba\u3002\u6bd4\u5982\u6839\u636e\u7528\u6237\u505c\u7559\u65f6\u957f\uff0c\u4e00\u4e2aPV\u4e00\u5c0f\u65f6\u5c06\u670910\u5143\u5956\u52b1\uff0c\u8fd8\u4f1a\u6839\u636e\u5185\u5bb9\u8d28\u91cf\u6d3e\u53d1\u73b0\u91d1\u5956\u52b1\uff0c\u6bcf\u5c0f\u65f61\u5143\u5230\u5341\u51e0\u5143\u4e0d\u7b49\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u968f\u7740\u6dd8\u5b9d\u5728\u76f4\u64ad\u5185\u5bb9\u3001\u4e3b\u64ad\u6316\u6398\u4e0e\u6276\u6301\u4e0a\u7684\u8015\u8018\uff0c\u6dd8\u5b9d\u6709\u671b\u6253\u9020\u4e00\u4e9b\u66f4\u6709\u7279\u8272\u7684\u76f4\u64ad\u95f4\uff0c\u5236\u9020\u66f4\u591a\u8bdd\u9898\u5ea6\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u7684\u5173\u6ce8\u3002<\/p>\n<h2><strong>02 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\uff1a\u6253\u9020\u6f6e\u6d41\u751f\u6d3b\u76f4\u64ad\u95f4<\/strong><\/h2>\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u53ef\u4ee5\u8bf4\u662f\u76f4\u64ad\u754c\u59d7\u59d7\u6765\u8fdf\u7684\u73a9\u5bb6\uff0c\u6216\u8bb8\u662f\u56e0\u4e3a\u665a\u5165\u573a\uff0c\u52a0\u4e4b\u5e73\u53f0\u7279\u8272\u7684\u5f71\u54cd\uff0c\u5176\u76f4\u64ad\u7279\u8272\u663e\u5f97\u5c24\u4e3a\u660e\u663e\u3002<\/p>\n<p>\u4eca\u5e74618\u524d\u5915\uff0c\u7ae0\u5c0f\u8559\u5728\u5c0f\u7ea2\u4e66\u5f00\u64ad\uff0c\u9996\u573a\u76f4\u64ad\u70ed\u5ea6\u78346\u4ebf\uff0c\u8fd9\u573a\u76f4\u64ad\u7684\u9009\u54c1\u4e5f\u591a\u4e3a\u9ad8\u5ba2\u5355\u4ef7\u7684\u4ea7\u54c1\u3002\u6839\u636e\u5e73\u53f0\u6570\u636e\u663e\u793a\uff0c\u8fd9\u573a\u76f4\u64ad\u9500\u552e\u989d\u8d855000\u4e07\u5143\uff0c\u89c2\u770b\u4eba\u6570\u8d85\u8fc7100\u4e07\u30025\u670825\u65e5\uff0c\u8463\u6d01\u5f00\u542f\u4e86618\u671f\u95f4\u7684\u9996\u573a\u76f4\u64ad\uff0c\u8be5\u573a\u76f4\u64ad\u7684\u89c2\u770b\u4eba\u6570\u8d85\u8fc7217\u4e07\u3002<\/p>\n<p>\u7ae0\u5c0f\u8559\u5728\u76f4\u64ad\u95f4\u91cc\u5356\u7684\u4e0d\u4ec5\u4ec5\u662f\u8d27\uff0c\u66f4\u662f\u7f8e\u597d\u751f\u6d3b\u7684\u4eea\u5f0f\u611f\uff0c\u662f\u54c1\u5473\u548c\u751f\u6d3b\u65b9\u5f0f\u3002\u5979\u4f1a\u5c06\u81ea\u5df1\u7684\u7ecf\u5386\u548c\u6545\u4e8b\uff0c\u878d\u8fdb\u4ea7\u54c1\u7684\u8bb2\u89e3\u4e2d\uff0c\u8ba9\u89c2\u4f17\u900f\u8fc7\u4ea7\u54c1\u770b\u5230\u8d35\u5987\u7684\u751f\u6d3b\u4e0e\u7406\u5ff5\uff0c\u5851\u9020\u4e86\u76f4\u64ad\u95f4\u7684\u9ad8\u54c1\u4f4d\u8c03\u6027\u3002<\/p>\n<figure class=\"image\" data-img-size-val=\"723,411\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/06\/v2_23bce09c199d41f28ccb8b5ea20c011a@1133528739_oswg345619oswg723oswg411_img_000.png\" \/><\/figure>\n<p>\uff08\u7ae0\u5c0f\u8559\uff09<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5728\u7ae0\u5c0f\u8559\u4e4b\u524d\uff0c\u8463\u6d01\u6b63\u662f\u51ed\u501f\u76f8\u4f3c\u7684\u683c\u8c03\uff0c\u5f15\u7206\u5c0f\u7ea2\u4e66\u76f4\u64ad\u3002\u4eca\u5e741\u6708\uff0c\u8463\u6d01\u5728\u5c0f\u7ea2\u4e66\u5f00\u59cb\u4e86\u7b2c\u4e00\u573a\u76f4\u64ad\uff0c\u9996\u79c0\u5f53\u665a\u4fbf\u51b2\u4e0a\u5e73\u53f0\u76f4\u64ad\u70ed\u5ea6\u699c\u7b2c\u4e00\u7684\u4f4d\u7f6e\u30023\u6708\u5e95\uff0c\u8463\u6d01\u7684\u7b2c\u4e09\u573a\u76f4\u64ad\u66f4\u662f\u4ee5\u8d85\u8fc76000\u4e07\u5143\u7684\u6570\u636e\uff0c\u6253\u7834\u4e86\u5c0f\u7ea2\u4e66\u6709\u53f2\u4ee5\u6765\u5355\u573a\u76f4\u64ad\u6700\u9ad8\u7684GMV\u7eaa\u5f55\uff0c\u76f4\u64ad\u89c2\u770b\u4eba\u6570\u8d85\u8fc7285\u4e07\u3002\u5728\u5c0f\u7ea2\u4e66\u5185\u90e8\uff0c\u8463\u6d01\u88ab\u89c6\u4e3a\u76f4\u64ad\u5e26\u8d27\u7684\u6807\u6746\u6848\u4f8b\u3002\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u8463\u6d01\u4e5f\u5f7b\u5e95\u6253\u54cd\u4e86\u5c0f\u7ea2\u4e66\u7684\u76f4\u64ad\u4e4b\u8def\uff0c\u4e3a\u5c0f\u7ea2\u4e66\u7684\u76f4\u64ad\u98ce\u683c\u505a\u4e86\u8be0\u91ca\u3002<\/p>\n<p>\u5728\u7f51\u53cb\u770b\u6765\uff0c\u8463\u6d01\u7684\u76f4\u64ad\u5185\u5bb9\u4e3b\u8981\u5728\u8f93\u51fa\u5bf9\u5ba1\u7f8e\u7684\u7406\u89e3\u3002\u5979\u4e0d\u4ec5\u5356\u4ea7\u54c1\uff0c\u66f4\u5728\u8bb2\u89e3\u89c2\u70b9\uff0c\u4f20\u8fbe\u751f\u6d3b\u6001\u5ea6\u548c\u5bf9\u7f8e\u7684\u611f\u609f\u3002<\/p>\n<p>\u800c\u8fd9\u6837\u7684\u76f4\u64ad\u98ce\u683c\uff0c\u6b63\u5728\u6210\u4e3a\u5c0f\u7ea2\u4e66\u76f4\u64ad\u7684\u5e95\u8272\u3002<\/p>\n<p>\u591a\u4f4d\u5408\u4f5c\u670d\u52a1\u5546\u548c\u54c1\u724c\u8868\u793a\uff0c\u4ed6\u4eec\u770b\u91cd\u7684\u90e8\u5206\u5728\u4e8e\uff0c\u5c0f\u7ea2\u4e66\u76f4\u64ad\u95f4\u5e76\u4e0d\u4e3b\u6253\u201c\u7edd\u5bf9\u4f4e\u4ef7\u201d\uff0c\u4e0d\u4f1a\u5927\u58f0\u5f3a\u8c03\u4ef7\u683c\u201c\u5168\u5e73\u53f0\u6700\u4f4e\u201d\u3001\u201c\u4e70\u4e00\u53d1\u4e09\u201d\uff0c\u800c\u66f4\u5f3a\u8c03\u4e8e\u4ea7\u54c1\u529b\u548c\u54c1\u724c\u529b\u3002\u4e0d\u5406\u559d\u5f0f\u5e26\u8d27\uff0c\u4e0d\u5927\u5e45\u780d\u4ef7\uff0c\u6162\u8282\u594f\u5730\u8bb2\u89e3\u4ea7\u54c1\uff0c\u53cd\u800c\u80fd\u591f\u64ac\u52a8\u7528\u6237\u4e3a\u9ad8\u5ba2\u5355\u4ef7\u7684\u5c0f\u4f17\u7279\u8272\u54c1\u724c\u4e70\u5355\u3002<\/p>\n<p>\u7c7b\u4f3c\u4e8e\u8463\u6d01\u3001\u7ae0\u5c0f\u8559\u8fd9\u6837\u7684\u5c0f\u7ea2\u4e66\u76f4\u64ad\u95f4\uff0c\u53ef\u80fd\u4f1a\u6210\u4e3a\u8bb8\u591a\u7279\u8272\u54c1\u724c\u7684\u65b0\u673a\u4f1a\u3002<\/p>\n<h2><strong>03 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%ac%e4%b8%9c\" title=\"\u4eac\u4e1c\" target=\"_blank\">\u4eac\u4e1c<\/a><\/span>\uff1a\u9700\u8981\u66f4\u591a\u201c\u7f57\u6c38\u6d69\u201d<\/strong><\/h2>\n<p>\u4eac\u4e1c\u7684\u76f4\u64ad\u4e1a\u52a1\u5176\u5b9e\u5f88\u65e9\u5c31\u5f00\u59cb\u4e86\u3002\u65e9\u57282016\u5e744\u6708\uff0c\u4eac\u4e1c\u76f4\u64ad\u4e1a\u52a1\u4fbf\u5df2\u6210\u7acb\uff0c2020\u5e74\u66f4\u662f\u9080\u8bf7\u5f20\u7ecd\u521a\u3001\u8463\u660e\u73e0\u3001\u5eb7\u8f89\u7b49\u540d\u4eba\u7ad9\u53f0\u52a9\u529b\u3002\u636e\u62a5\u9053\uff0c\u4ec52020\u5e74\u53cc\u5341\u4e00\u671f\u95f4\uff0c\u5171\u6709\u8d85300\u4f4d\u660e\u661f\u3001500\u4f4d\u603b\u88c1\u5f00\u64ad\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4eac\u4e1c\u5c1a\u672a\u6709\u73b0\u8c61\u7ea7\u7684\u76f4\u64ad\u4e8b\u4ef6\u548c\u5927\u4e3b\u64ad\u4ee3\u8868\u51fa\u73b0\u3002<\/p>\n<p>\u6839\u636e\u56fd\u76db\u8bc1\u5238\u7684\u6570\u636e\u663e\u793a\uff0c2021\u5e74\u53ea\u67094%\u7684MCN\u673a\u6784\u9009\u62e9\u5728\u4eac\u4e1c\u5f00\u542f\u76f4\u64ad\uff0c\u8fd9\u4e00\u6570\u5b57\u8fdc\u8fdc\u4f4e\u4e8e\u6296\u97f3\u768496%\u4e0e\u6dd8\u5b9d\u76f4\u64ad\u768435%\u3002<\/p>\n<p>\u539f\u56e0\u6216\u4e5f\u5728\u4e8e\u4eac\u4e1c\u672c\u8eab\u5bf9\u4e8e\u76f4\u64ad\u7684\u6001\u5ea6\u3002\u4eac\u4e1c\u524dCEO\u5f90\u96f7\u66fe\u5728\u91c7\u8bbf\u4e2d\u8868\u793a\uff0c\u201c\u76f4\u64ad\u7684\u4f9b\u5e94\u94fe\u96f6\u552e\u4e0d\u662f\u5e38\u6001\u7684\u4f9b\u5e94\u94fe\uff0c\u6240\u4ee5\u76f4\u64ad\u4e0d\u662f\u96f6\u552e\uff0c\u66f4\u591a\u662f\u8425\u9500\u884c\u4e3a\uff0c\u76ee\u7684\u662f\u62c9\u65b0\u3001\u6e05\u5e93\u5b58\u3001\u63a8\u65b0\u54c1\u3001\u76f4\u64ad\u5546\u54c1C2M\u3002\u201d<\/p>\n<p>\u5982\u4eca\uff0c\u4eac\u4e1c\u6216\u6709\u610f\u91cd\u62fe\u76f4\u64ad\u4e1a\u52a1\uff0c\u5728\u76f4\u64ad\u5927\u6f6e\u4e2d\u8bd5\u56fe\u62a2\u5360\u4e00\u4e2a\u4f4d\u7f6e\u3002<\/p>\n<p>5\u670831\u65e5\u665a8\u70b9\uff0c\u7f57\u6c38\u6d69\u4eae\u76f8\u201c\u4ea4\u4e2a\u670b\u53cb\u201d\u4eac\u4e1c\u76f4\u64ad\u95f4\u3002\u5f53\u5929\uff0c\u4ea4\u4e2a\u670b\u53cb\u4ee56.18\u6298\u4ef7\u683c\uff0c\u4e0a\u67b6\u4e86\u4e00\u5957\u4f4d\u4e8e\u676d\u5dde\u6ee8\u6c5f\u533a\u4ef7\u503c205\u4e07\u5143\u7684\u516c\u5bd3\uff0c\u5f00\u552e5\u5206\u949f\u5de6\u53f3\u552e\u51fa\u3002<\/p>\n<figure 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