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decoding=\"async\" class=\"aligncenter size-full wp-image-10227\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u79fb\u52a8\u7aef\u8425\u9500\u7684\u6d41\u91cf\u6c60\u601d\u7ef4.jpg\" alt=\"\" width=\"800\" height=\"443\" 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\u8981\u660e\u786e\u6295\u653e\u573a\u666f<\/p>\n<p>\u5e7f\u544a\u878d\u5165\u573a\u666f\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u8f6c\u5316\u7387\u5c31\u5f88\u9ad8\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u8ffd\u6c42\u7684\u662f\u6d78\u5165\u5f0f\u4f53\u9a8c\uff0c\u4e0d\u6253\u65ad\u7528\u6237\u5f53\u65f6\u7684\u72b6\u6001\u548c\u573a\u666f\u3002\u6768\u98de\u5e38\u8bf4\u7684\u4e00\u53e5\u8bdd\u662f\u201c\u6d41\u52a8\u4eba\u770b\u4e0d\u52a8\u7684\u5a92\u4f53\uff0c\u4e0d\u52a8\u7684\u4eba\u770b\u6d41\u52a8\u7684\u5a92\u4f53\u201d\u3002<\/p>\n<p>2. \u4f20\u7edf\u5e7f\u544a\u4e5f\u8981\u63d0\u4f9b\u4e92\u52a8\u65b9\u5f0f<\/p>\n<p>\u4ed6\u7ed9\u51fa\u4e86\u4f20\u7edf\u5e7f\u544a\u7684\u201c\u56db\u4ef6\u5957\u201d\uff0c\u5f3a\u5316\u5ba2\u670d\u7535\u8bdd\u3001\u653e\u7f6e\u4e8c\u7ef4\u7801\u3001\u63a8\u8350\u5173\u6ce8\u5fae\u4fe1\uff0c\u7ed9\u51fa\u767e\u5ea6\u641c\u7d22\u5173\u952e\u8bcd\u3002<\/p>\n<p>3. \u591a\u7528\u4ea7\u54c1\u6d3b\u52a8\u5e26\u54c1\u724c<\/p>\n<p>\u54c1\u724c\u5e7f\u544a\u4e5f\u53ef\u5e26\u4e0a\u4fc3\u9500\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u54c1\u724c\u5e26\u4ea7\u54c1\u3002<\/p>\n<p>4. \u5e7f\u544a\u6295\u653e\u540c\u6b65\u4e8b\u4ef6\u8425\u9500\uff0c\u907f\u514d\u5899\u7eb8\u6548\u5e94<\/p>\n<p>\u6839\u636e\u8fd9\u4e2a\u601d\u8def\uff0c2015\u5e746\u6708\uff0c\u795e\u5dde\u4e13\u8f66\u5236\u9020\u4e86\u4e00\u4e2a\u5237\u7206\u670b\u53cb\u5708\uff0c\u4e89\u8bae\u6781\u5927\u7684\u4e8b\u4ef6\u8425\u9500\u2014\u2014Beat U\u3002<\/p>\n<h3>\u56db\u3001\u521d\u521b\u54c1\u724c\u5982\u4f55\u7528\u6700\u4f4e\u6210\u672c\u5b9e\u73b0<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e8%a3%82%e5%8f%98\" title=\"\u8425\u9500\u88c2\u53d8\" target=\"_blank\">\u8425\u9500\u88c2\u53d8<\/a><\/span>\uff0c\u8ba9\u8001\u7528\u6237\u5e2e\u4f60\u6301\u7eed\u5e26\u65b0\u7528\u6237\uff0c\u54c1\u6548\u5408\u4e00\uff1f<\/h3>\n<p>\u4e66\u91cc\u5199\u9053\u201c\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u6700\u8d35\u7684\u4e0d\u662f\u6d41\u91cf\uff0c\u800c\u662f\u7528\u6237\u5173\u7cfb\u548c\u5173\u7cfb\u94fe\u3002\u4f4e\u6210\u672c\u793e\u4ea4\u6d41\u91cf\u7684\u83b7\u53d6\u5173\u952e\u5c31\u5728\u4e8e\u793e\u4ea4\u5173\u7cfb\u94fe\u7684\u6253\u901a\u3002\u201d\u4f01\u4e1a\u8981\u60f3\u529e\u6cd5\u6301\u7eed\u8f93\u51fa\u5185\u5bb9\u6765\u523a\u6fc0\u7528\u6237\uff0c\u4f7f\u5176\u4ece\u7528\u6237\u8f6c\u4e3a\u201c\u7c89\u4e1d\u201d\uff0c\u518d\u4e3b\u52a8\u5c06\u4f01\u4e1a\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u4f20\u9012\u51fa\u53bb\uff0c\u6210\u4e3a\u4f01\u4e1a\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u7f51\u72b6\u7528\u6237\u7ed3\u6784\u4e2d\u7684\u91cd\u8981\u8fde\u63a5\u70b9\u3002<\/p>\n<p>AARRR\u662f\u8fd1\u51e0\u5e74\u5174\u8d77\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e2d\u63d0\u5230\u7684APP\u8fd0\u8425\u589e\u957f\u6a21\u578b\uff0c\u5206\u522b\u6307\uff0c\u83b7\u53d6\u7528\u6237\uff08acquisition\uff09\u3001\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff08activation\uff09\u3001\u63d0\u9ad8\u7559\u5b58\u7387\uff08retention\uff09\u3001\u6536\u5165\u83b7\u53d6\u53d8\u73b0\uff08revenue\uff09\u3001\u81ea\u4f20\u64ad\uff08refer\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10228\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/AARRR.png\" alt=\"\" width=\"637\" height=\"389\" \/><\/p>\n<p>\u6768\u98de\u8ba4\u4e3a\u5176\u4e2d\u6700\u91cd\u8981\u7684\u662f\u83b7\u5f97\u7b2c\u4e00\u6279\u79cd\u5b50\u7528\u6237\uff0c\u8fd9\u662f\u8425\u9500\u7684\u57fa\u7840\u3002\u63d0\u9ad8\u7559\u5b58\u7387\u9700\u8981\u8fdb\u884cA\/B\u6d4b\u8bd5\uff0cMVT\uff08\u6700\u5c0f\u5316\u6d4b\u8bd5\uff09\uff0c\u6700\u540e\u8981\u901a\u8fc7\u6280\u672f\u624b\u6bb5\uff0c\u4f18\u60e0\u3001\u62fc\u56e2\u7b49\u5229\u76ca\u523a\u6fc0\u8ba9\u8001\u7528\u6237\u63a8\u8350\u7ed9\u65b0\u7528\u6237\u3002<\/p>\n<h3>\u4e94\u3001\u589e\u957f\u9ed1\u5ba2\u4e3a\u4ee3\u8868\u7684CGO\uff08\u9996\u5e2d\u589e\u957f\u5b98\uff09\u7684\u771f\u7684\u4f1a\u53d6\u4ee3CMO\u5417\uff1f<\/h3>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f<a href=\"https:\/\/www.growthhk.cn\/market\">\u5e02\u573a\u8425\u9500<\/a>\u3001\u4ea7\u54c1\u7814\u53d1\u3001\u6570\u636e\u5206\u6790\u4e09\u4e2a\u89d2\u8272\u7684\u805a\u5408\uff0c\u589e\u957f\u9ed1\u5ba2\u5c06\u589e\u957f\u4f5c\u4e3a\u552f\u4e00\u7684\u76ee\u6807\uff0c\u4ed6\u4eec\u4ee5\u6700\u5feb\u7684\u65b9\u5f0f\u3001\u6700\u4f4e\u7684\u6210\u672c\u548c\u6700\u9ad8\u6548\u7684\u624b\u6bb5\u83b7\u53d6\u5927\u91cf\u7684\u589e\u957f\u3002<\/p>\n<p>\u6768\u98de\u7684\u7b54\u6848\u662f\uff0c\u4e0d\u4f1a\u4ee3\u66ff\uff0c\u4f46\u4f1a\u878d\u5408\u3002\u6240\u4ee5\u65b0\u4e00\u4ee3\u7684CMO\u4e00\u5b9a\u8981\u7a81\u7834\u539f\u6709\u7684\u8425\u9500\u77e5\u8bc6\u77ed\u677f\uff0c\u638c\u63e1\u66f4\u591a\u7684\u4ea7\u54c1\u3001\u6280\u672f\u3001\u6570\u636e\u7b49\u589e\u957f\u624b\u6bb5\uff0c\u800c<a href=\"https:\/\/www.growthhk.cn\/\">\u589e\u957f\u9ed1\u5ba2<\/a>\u4e5f\u4f1a\u6210\u4e3a\u4f01\u4e1a\u5e02\u573a\u6838\u5fc3\u7ec4\u7ec7\uff0c\u6210\u4e3a\u4e0e\u4f20\u64ad\u54c1\u724c\u3001\u5916\u90e8\u5e7f\u544a\u7b49\u5171\u540c\u5b58\u5728\u7684\u201c\u4e09\u6781\u201d\u4e4b\u4e00\u3002<\/p>\n<p>\u4f01\u4e1a\u8981\u60f3\u5b9e\u73b0\u6d41\u91cf\u53d8\u73b0\uff0c\u5c31\u5fc5\u987b\u4ece\u81ea\u8eab\u6d41\u91cf\u51fa\u53d1\u5bfb\u627e\u63a7\u5236\u53d8\u73b0\u7684\u65b9\u6cd5\uff0c\u4ee5\u5b58\u91cf\u627e\u589e\u91cf\uff0c\u4ee5\u7cbe\u7ec6\u5316\u8fd0\u8425\u83b7\u53d6\u66f4\u591a\u7684\u589e\u957f\u7ed3\u679c\u3002<\/p>\n<p>\u300a\u6d41\u91cf\u6c60\u300b\u4e66\u91cc\u8fd8\u6709\u5f88\u591a\u975e\u5e38\u5b9e\u64cd\u7684\u6848\u4f8b\u590d\u76d8\u548c\u843d\u5730\u6307\u5357\uff0c\u65e0\u8bba\u662fCMO\u8fd8\u662f\u5e02\u573a\u7ecf\u7406\u90fd\u975e\u5e38\u9002\u5408\u9605\u8bfb\u3002<\/p>\n<p>\u8fd9\u4e5f\u662f\u8fc4\u4eca\u4e3a\u6b62\u5bf9\u6211\u5f71\u54cd\u6700\u5927\u7684\u56fd\u5185\u8425\u9500\u4e66\u7c4d\u4e4b\u4e00\u3002<\/p>\n<p>\u611f\u8c22\u6768\u98de\u53c8\u4e00\u6b21\u5bf9\u4e2d\u56fd\u8425\u9500\u884c\u4e1a\u7684\u53d1\u5c55\u505a\u51fa\u4e86\u5f88\u6709\u4ef7\u503c\u7684\u8d21\u732e\u3002<\/p>\n<p>\u6587\uff1a\u73ed\u4e3d\u5a75@ CMO\u8bad\u7ec3\u8425<\/p>\n<p>\u66f4\u591a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80\" title=\"\u5e02\u573a\u8425\u9500\" target=\"_blank\">\u5e02\u573a\u8425\u9500<\/a><\/span>\u5185\u5bb9\u63a8\u8350\uff1a<\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/10216.html\">\u6d45\u8c08\u589e\u957f\u9ed1\u5ba2\u5f0f\u7684\u5e02\u573a\u8425\u9500\u5957\u8def\uff1a\u9690\u6027\u6253\u6298<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/model\/10113.html\">Luckin coffee\u521b\u4e1a6\u4e2a\u6708\uff0c\u4e3a\u556513\u4e2a\u57ce\u5e02\u5f00\u51fa300\u591a\u5bb6\u76f4\u8425\u5496\u5561\u5e97<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/9812.html\">\u5bf9\u8bdd\u6768\u98de\uff1a\u300cluckin coffee\u300d\u7684\u65b0\u96f6\u552e\u7206\u6b3e\u589e\u957f\u65b9\u6cd5\u8bba<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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