{"id":10235,"date":"2018-05-10T12:47:02","date_gmt":"2018-05-10T04:47:02","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=10235"},"modified":"2018-05-10T12:47:02","modified_gmt":"2018-05-10T04:47:02","slug":"%e6%b6%88%e8%b4%b9%e8%80%85%e5%bf%a0%e8%af%9a%e4%b8%8d%e5%86%8d%ef%bc%8ccgo%e5%a6%82%e4%bd%95%e8%83%bd%e8%ae%a9%e5%93%81%e7%89%8c%e4%be%9d%e6%97%a7%e6%94%b6%e5%89%b2%e7%ba%a2%e5%88%a9","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/10235.html","title":{"rendered":"\u6d88\u8d39\u8005\u5fe0\u8bda\u4e0d\u518d\uff0cCGO\u5982\u4f55\u80fd\u8ba9\u54c1\u724c\u4f9d\u65e7\u6536\u5272\u7ea2\u5229"},"content":{"rendered":"

\u5343\u79a7\u4e00\u4ee3\u4e0d\u5728\u4e4elogo,\u4ed6\u4eec\u4f1a\u5728\u4efb\u4f55\u5730\u65b9\u4ee5\u4efb\u4f55\u4ef7\u683c\u8d2d\u4e70\u4efb\u4f55\u4ea7\u54c1\u3002\u8fd9\u610f\u5473\u7740\uff0c\u8fc7\u53bb\u5927\u54c1\u724c\u5438\u5f15\u6d88\u8d39\u8005\u7684\u90a3\u5957\u65b9\u5f0f\u5df2\u7ecf\u884c\u4e0d\u901a\uff0c\u800c\u8fd9\u4e5f\u7ed9\u4e86\u4e00\u4e9b\u65b0\u7684\u54c1\u724c\u4e0e\u5927\u54c1\u724c\u6297\u8861\u7684\u673a\u4f1a\u3002<\/p>\n

2017\u5e74\u5bcc\u56fd\u94f6\u884c\u9884\u6d4b\uff0c\u4e9a\u9a6c\u900a\u5c06\u8d85\u8d8a\u96f6\u552e\u516c\u53f8T.J.Maxx\u7684\u6bcd\u516c\u53f8TJX Cos.\u548c\u6885\u897f\u767e\u8d27\u516c\u53f8\uff0c\u6210\u4e3a\u7f8e\u56fd\u670d\u88c5\u548c\u978b\u7c7b\u7b2c\u4e8c\u5927\u96f6\u552e\u5546\u3002\u5176\u4e2d\u5728\u8fd0\u52a8\u670d\u54c1\u7c7b\uff0c\u81ea\u6709\u54c1\u724c\u5360\u5230\u7f8e\u56fd\u5e02\u573a\u8be5\u54c1\u7c7b\u768420%\uff0c\u8fd9\u5bf9\u4e8e\u9732\u9732\u67e0\u6aac\u3001Nike\u3001\u5b89\u5fb7\u739b\u7b49\u5927\u54c1\u724c\u6765\u8bf4\uff0c\u662f\u4e00\u4e2a\u5371\u9669\u7684\u4fe1\u53f7\u3002<\/p>\n

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\u4f46\u968f\u7740\u5e02\u573a\u548c\u6d88\u8d39\u8005\u5728\u53d1\u751f\u53d8\u5316\uff0c\u81ea\u6709\u54c1\u724c\u5f00\u59cb\u83b7\u5f97\u6d88\u8d39\u8005\u7684\u9752\u7750\uff0c\u7ee7\u800c\u6210\u4e3a\u96f6\u552e\u5546\u541e\u566c\u5927\u54c1\u724c\u5e02\u573a\u4efd\u989d\u7684\u6740\u624b\u950f\u3002<\/p>\n

\u54c1\u724c\u662f\u4ec0\u4e48\uff1f\u6839\u672c\u4e0dcare<\/h3>\n

\u6839\u636e\u7ebd\u7ea6\u81ea\u6709\u54c1\u724c\u5236\u9020\u534f\u4f1a\uff08Private Label Manufac\uff0dturers Association\uff09\u7684\u6700\u65b0\u62a5\u544a\uff0c2016\u5e74\u5927\u4f17\u6d88\u8d39\u5e02\u573a\u81ea\u6709\u54c1\u724c\u7684\u9500\u91cf\u8fbe\u5230\u4e8622\u4ebf\u7f8e\u5143\uff0c\u6bd42015\u5e74\u589e\u52a0\u4e864.6%\uff0c\u81ea\u6709\u54c1\u724c\u5c06\u9010\u6e10\u6210\u4e3a\u4e3b\u6d41\u3002\u4ee5\u521a\u521a\u88ab\u4e9a\u9a6c\u900a\u4ee5137\u4ebf\u7f8e\u5143\u6536\u8d2d\u7684Wholesale\u4e3a\u4f8b\uff0c2016\u5e74\u5b83\u7684\u81ea\u6709\u54c1\u724c\u7684\u9500\u91cf\u5360\u5230\u4e86\u5168\u5e74\u603b\u9500\u91cf\u768415%\uff0c\u6bd4\u5341\u5e74\u524d\u63d0\u9ad8\u4e868%\u3002<\/p>\n

\u81ea\u6709\u54c1\u724c\u5d1b\u8d77\u7684\u80cc\u540e\uff0c\u662f\u4e00\u4e2a\u5bf9\u54c1\u724c\u5fe0\u8bda\u5ea6\u8d8a\u6765\u8d8a\u4f4e\u7684\u5e74\u8f7b\u6d88\u8d39\u7fa4\u4f53\u3002\u6839\u636e\u96f6\u552e\u54a8\u8be2\u516c\u53f8Cadent Consulting Group\u7684\u4e00\u9879\u7814\u7a76\u663e\u793a\uff0c51%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u4e0d\u4ecb\u610f\u662f\u5c0f\u4f17\u54c1\u724c\u8fd8\u662f\u5927\u4f17\u54c1\u724c\uff0c\u8fd9\u4e0e\u4ed6\u4eec\u201c\u5a74\u513f\u6f6e\u201d\u65f6\u671f\u51fa\u751f\u7684\u7236\u8f88\u5f62\u6210\u4e86\u9c9c\u660e\u7684\u5bf9\u6bd4\u3002<\/p>\n

\u8fd9\u79cd\u54c1\u724c\u201c\u65e0\u504f\u597d\u201d\u5728\u98df\u54c1\u3001\u5feb\u6d88\u54c1\u3001\u65f6\u5c1a\u548c\u4fdd\u9669\u884c\u4e1a\u8868\u73b0\u5f97\u5c24\u4e3a\u660e\u663e\u3002\u54a8\u8be2\u516c\u53f8Bain&Co\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c\u5f53\u6d88\u8d39\u8005\u5728\u7f51\u4e0a\u641c\u7d22\u670d\u88c5\u4fe1\u606f\u7684\u65f6\u5019\uff0c\u5f88\u5927\u4e00\u90e8\u5206\u4eba\u641c\u7d22\u7684\u5173\u952e\u8bcd\u4e0d\u662f\u54c1\u724c\u540d\u79f0\uff0c\u800c\u662f\u201c\u745c\u4f3d\u88e4\u201d\u8fd9\u7c7b\u5173\u952e\u8bcd\u3002<\/p>\n

\u5bf9\u54c1\u724c\u201c\u4e0d\u654f\u611f\u201d\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\uff0c\u4ed6\u4eec\u770b\u4e2d\u7684\u4e3b\u8981\u6709\u4e24\u70b9\uff1a\u7b2c\u4e00\u3001\u4ef7\u683c\u662f\u5426\u6709\u5438\u5f15\u529b\u3002\u5e02\u573a\u8c03\u7814\u516c\u53f8Market Track\u5728\u7814\u7a76\u4e2d\u53d1\u73b0\uff0c88%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u8d2d\u4e70\u81ea\u6709\u54c1\u724c\u4ea7\u54c1\uff0c\u4e3b\u8981\u662f\u51fa\u4e8e\u4ef7\u683c\u7684\u8003\u8651\u3002\u5982\u679c\u8981\u4ed6\u4eec\u5728\u81ea\u6709\u54c1\u724c\u548c\u5927\u54c1\u724c\u4e4b\u95f4\u9009\uff0c\u540c\u65f6\u81ea\u6709\u54c1\u724c\u4ef7\u683c\u66f4\u4f4e\uff0c80%\u7684\u4eba\u4f1a\u9009\u62e9\u81ea\u6709\u54c1\u724c\u3002\u7b2c\u4e8c\u3001\u4ea7\u54c1\u80fd\u5426\u7ed9\u4ed6\u4eec\u5e26\u6765\u4e0d\u4e00\u6837\u7684\u4f53\u9a8c\u3002\u4e00\u5927\u6279\u65b0\u5174\u54c1\u724c\u6ee1\u8db3\u4e86\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u4ed6\u4eec\u66f4\u613f\u610f\u628a\u94b1\u82b1\u5728\u80fd\u591f\u6ee1\u8db3\u81ea\u5df1\u4e2a\u6027\u5316\u9700\u6c42\u7684\u4ea7\u54c1\u4e0a\uff0c\u4f8b\u5982\u975eGMO\u3001\u7d20\u98df\u3001\u5c11\u6570\u65cf\u88d4\u3001\u73af\u4fdd\u7b49\uff0c\u8fd9\u4e2a\u8d8b\u52bf\u6b63\u5728\u6539\u53d8\u5e02\u573a\uff0c\u800c\u5927\u7684\u54c1\u724c\u6ca1\u80fd\u6ee1\u8db3\u6d88\u8d39\u8005\u4e2a\u6027\u5316\u7684\u9700\u6c42\u3002\u6839\u636eBoston Consulting Group\u548cIRI\u7684\u62a5\u544a\u663e\u793a\uff0c\u4ece2009\u5e74\u52302014\u5e74\uff0c\u5728\u5feb\u6d88\u54c1\u884c\u4e1a\uff0c\u6709180\u4ebf\u7684\u9500\u91cf\u4ece\u5927\u516c\u53f8\u8f6c\u79fb\u5230\u5c0f\u516c\u53f8\u3002\u5c0f\u54c1\u724c\u867d\u5c0f\uff0c\u4f46\u662f\u5b83\u4eec\u7684\u4ea7\u54c1\u548c\u4f53\u9a8c\u5374\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\uff0c\u4e0d\u5230\u4e00\u5b9a\u89c4\u6a21\u4e0d\u4f1a\u89c4\u6a21\u5316\u751f\u4ea7\u3002<\/p>\n

\u800c\u53cd\u89c2\u5927\u54c1\u724c\uff0c\u5927\u516c\u53f8\u5f88\u5c11\u5728\u4ea7\u54c1\u4e0a\u521b\u65b0\u3002CB Insights\u7684\u6570\u636e\u663e\u793a\uff0c2015\u5e74\uff0c\u767e\u4e8b\u5728\u8425\u9500\u4e0a\u82b1\u4e8624\u4ebf\u7f8e\u5143\uff08\u5305\u62ec\u6d88\u8d39\u8005\u8c03\u7814\u652f\u51fa\uff09\uff0c\u4f46\u5728\u4ea7\u54c1\u7814\u53d1\u4e0a\u53ea\u67097.54\u4ebf\u7f8e\u5143\uff0c\u8054\u5408\u5229\u534e\u5728\u8425\u9500\u4e0a\u7684\u652f\u51fa\uff0880\u4ebf\u7f8e\u5143\uff09\u662f\u4ea7\u54c1\u521b\u65b0\uff0810\u4ebf\u7f8e\u5143\uff09\u652f\u51fa\u76848\u500d\u3002<\/p>\n

\u7528A.T.Kearney\u54a8\u8be2\u516c\u53f8\u5408\u4f19\u4ebaBahulkar\u7684\u8bdd\u6765\u8bf4\uff0c\u5343\u79a7\u4e00\u4ee3\u4e0d\u5728\u4e4elogo,\u4ed6\u4eec\u4f1a\u5728\u4efb\u4f55\u5730\u65b9\u4ee5\u4efb\u4f55\u4ef7\u683c\u8d2d\u4e70\u4efb\u4f55\u4ea7\u54c1\u3002\u8fd9\u610f\u5473\u7740\uff0c\u8fc7\u53bb\u5927\u54c1\u724c\u5438\u5f15\u6d88\u8d39\u8005\u7684\u90a3\u5957\u65b9\u5f0f\u5df2\u7ecf\u884c\u4e0d\u901a\uff0c\u800c\u8fd9\u4e5f\u7ed9\u4e86\u4e00\u4e9b\u65b0\u7684\u54c1\u724c\u4e0e\u5927\u54c1\u724c\u6297\u8861\u7684\u673a\u4f1a\u3002<\/p>\n

\u4ee5\u96f6\u552e\u5546Target\u4e3a\u4f8b\uff0c\u901a\u8fc7\u4e0eIsaac Mizrahi\u548cJason Wu\u7b49\u77e5\u540d\u8bbe\u8ba1\u5e08\u5408\u4f5c\uff0cTarget\u5728\u670d\u88c5\u4ea7\u54c1\u4e2d\u6253\u51fa\u540d\u6c14\u3002\u501f\u7740\u8fd9\u9635\u4e1c\u98ce\uff0cTarget\u6700\u8fd1\u51e0\u5e74\u63a8\u51fa\u81ea\u5df1\u7684\u670d\u88c5\u54c1\u724c\uff0c\u4f8b\u5982Cat&Jack\u8fd9\u4e2a\u513f\u7ae5\u670d\u88c5\u54c1\u724c\u5728\u4e0a\u67b6\u77ed\u77ed\u51e0\u5e74\u65f6\u95f4\u91cc\uff0c\u9500\u91cf\u5df2\u7ecf\u8d85\u8fc7\u4e8620\u4ebf\u7f8e\u5143\u3002<\/p>\n

Target\u7684\u6210\u529f\u4e5f\u7ed9\u6c83\u5c14\u739b\u4ee5\u542f\u793a\uff0c\u6700\u8fd1\u6c83\u5c14\u739b\u4e5f\u8058\u8bf7\u4e86Saks\u7b2c\u4e94\u5927\u9053\u548cRalph Lauren Corp.\u7684\u8001\u5c06\u6765\u63d0\u632f\u5b83\u7684\u65f6\u5c1a\u4ea7\u54c1\u7ebf\u3002\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u641c\u7d22\u7537\u58eb\u886c\u886b\uff0c\u9996\u9875\u6709\u56db\u5206\u4e4b\u4e00\u90fd\u662f\u81ea\u6709\u54c1\u724c\uff0c\u8fd9\u4e5f\u89e3\u91ca\u4e86\uff0c\u4e3a\u4ec0\u4e48\u57282017\u5e74\uff0c\u7f8e\u56fd\u5e02\u573a40%\u7684\u670d\u88c5\u548c\u978b\u7c7b\u9500\u552e\u90fd\u662f\u53d1\u751f\u5728\u4e9a\u9a6c\u900a\uff0c2014\u5e74\u8fd9\u4e2a\u6570\u636e\u4e3a23%\uff08\u6765\u81eaEuromonitor\u7684\u6570\u636e\uff09\u3002<\/p>\n

\u81ea\u6709\u54c1\u724c\u53d1\u5c55\u6218\u7565<\/h3>\n

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