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<\/p>\n

\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u8ba4\u4e3a\uff0c\u6c34\u4e95\u574a\u5728\u53d7\u75ab\u60c5\u5927\u5e45\u5f71\u54cd\u540e\u5feb\u901f\u4fee\u590d\u4e1a\u7ee9\u5e76\u53d6\u5f97\u7a81\u7834\uff0c\u820d\u5f97\u9152\u4e1a\u5728\u590d\u661f\u96c6\u56e2\u7684\u5e26\u9886\u4e0b\u6d74\u706b\u91cd\u751f\uff0c\u91cd\u65b0\u8d85\u8d8a\u6c34\u4e95\u574a\uff0c\u4f46\u5f7c\u6b64\u5dee\u8ddd\u5e76\u4e0d\u5927\u3002<\/p>\n

\u6c34\u4e95\u574a\u5728\u6bdb\u5229\u7387\u663e\u8457\u9ad8\u4e8e\u820d\u5f97\u9152\u4e1a\u7684\u60c5\u51b5\u4e0b\uff0c\u5374\u53ea\u53d6\u5f97\u5dee\u4e0d\u591a\u7684\u51c0\u5229\u7387\u3002\u4e3b\u8981\u539f\u56e0\u5219\u5728\u4e8e\u6e20\u9053\u548c\u54c1\u724c\u529b\u5e03\u5c40\u7684\u4e0d\u540c\u3002<\/p>\n

\u6e20\u9053\uff1a\u65b0\u8001\u603b\u4ee3VS\u56db\u5927\u6e20\u9053<\/strong><\/h1>\n

\u5728\u672c\u8f6e\u767d\u9152\u5468\u671f\u4e0b\uff0c\u5404\u5bb6\u9152\u4f01\u5404\u663e\u795e\u901a\uff0c\u4e0d\u65ad\u52a0\u5f3a\u81ea\u8eab\u6e20\u9053\u6a21\u5f0f\u3002\u6c34\u4e95\u574a\u901a\u8fc7\u65b0\u8001\u603b\u4ee3\u5e76\u884c\u7684\u6a21\u5f0f\uff0c\u91cd\u89c6\u7ec8\u7aef\u5efa\u8bbe\u548c\u6d88\u8d39\u8005\u57f9\u80b2\uff1b\u820d\u5f97\u9152\u4e1a\u5219\u901a\u8fc7\u5e73\u53f0\u578b\u3001\u7ecf\u9500\u5546\u8054\u76df\u3001KOL\u3001\u76f4\u9500\u56db\u79cd\u6e20\u9053\u6a21\u5f0f\u5171\u540c\u63a8\u8fdb\u3002<\/p>\n

<\/p>\n

\u25b2\u56fe\u6e90\uff1a\u6c34\u4e95\u574a\u5b98\u5fae<\/p>\n

\u6c34\u4e95\u574a\u7684\u6e20\u9053\u6a21\u5f0f\u53ef\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\u3002<\/p>\n

\u7b2c\u4e00\u4e2a\u9636\u6bb5\u662f2012\u5e74\u4ee5\u524d\u7684\u5355\u4e00\u603b\u4ee3\u6a21\u5f0f\uff0c\u4f20\u7edf\u7684\u5355\u4e00\u603b\u4ee3\u6a21\u5f0f\u57282012\u5e74\u524d\u52a9\u529b\u6c34\u4e95\u574a\u8fdb\u884c\u4e86\u5feb\u901f\u6269\u5f20\uff0c\u4f46\u662f\u6b64\u6a21\u5f0f\u8fc7\u4e8e\u4f9d\u8d56\u5927\u5546\uff0c\u81ea\u8eab\u5bf9\u6e20\u9053\u638c\u63a7\u80fd\u529b\u4e0d\u8db3\uff0c\u884c\u4e1a\u8c03\u6574\u671f\u5f0a\u7aef\u4fbf\u76f4\u63a5\u663e\u9732\u3002<\/p>\n

\u7b2c\u4e8c\u4e2a\u9636\u6bb5\u662f2013-2015\u5e74\uff0c\u516c\u53f8\u63a8\u884c\u603b\u4ee3+\u6241\u5e73\u5316+\u516c\u53f8\u5408\u4f5c\u6a21\u5f0f\uff0c\u6b64\u6a21\u5f0f\u5f25\u8865\u4e86\u6c34\u4e95\u574a\u90e8\u5206\u6e20\u9053\u4e0b\u6c89\u4e0d\u8db3\uff0c\u4f46\u7ec8\u7aef\u638c\u63a7\u529b\u4f9d\u65e7\u8584\u5f31\uff0c\u6539\u9769\u6210\u6548\u8f83\u4f4e\u3002<\/p>\n

\u7b2c\u4e09\u9636\u6bb5\u662f\u4ece2016\u5e74\u81f3\u4eca\u7684\u65b0\u8001\u603b\u4ee3\u5e76\u884c\u6a21\u5f0f\u30022016\u5e74\u8d77\u884c\u4e1a\u8fdb\u5165\u590d\u82cf\u72b6\u6001\uff0c\u65b0\u7ba1\u7406\u5c42\u5728\u6241\u5e73\u5316\u533a\u57df\u5b9e\u884c\u65b0\u578b\u603b\u4ee3\u6a21\u5f0f\uff0c\u5728\u7f3a\u5c11\u8d44\u6e90\u7684\u6838\u5fc3\u5e02\u573a\u4fdd\u7559\u603b\u4ee3\u9500\u552e\u3001\u7269\u6d41\u7ba1\u7406\u548c\u540e\u7aef\u4e1a\u52a1\u7b49\u5de5\u4f5c\uff0c\u7531\u516c\u53f8\u8d1f\u8d23\u5e02\u573a\u5f00\u62d3\u3001\u6d88\u8d39\u8005\u57f9\u80b2\u548c\u9500\u552e\u6743\u7aef\u7ba1\u7406\u3002<\/p>\n

<\/p>\n

\u65b0\u8001\u603b\u4ee3\u5e76\u884c\u7684\u6a21\u5f0f\u5bf9\u6c34\u4e95\u574a\u800c\u8a00\u6709\u4e24\u65b9\u9762\u597d\u5904\uff0c\u4e00\u65b9\u9762\u4fdd\u7559\u7701\u4ee3\u964d\u4f4e\u4e86\u5176\u4ed3\u50a8\u7269\u6d41\u548c\u9500\u552e\u4eba\u5458\u6295\u5165\uff0c\u4e00\u65b9\u9762\u4e0d\u65ad\u5f3a\u5316\u7ec8\u7aef\u548c\u6838\u5fc3\u95e8\u5e97\u7684\u638c\u63a7\u529b\uff0c\u6e20\u9053\u548c\u4ef7\u683c\u7684\u7ba1\u7406\u80fd\u529b\u5f97\u5230\u63d0\u5347\u3002<\/p>\n

\u4f46\u662f\uff0c\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u770b\uff0c\u603b\u4ee3\u6a21\u5f0f\u4f9d\u7136\u5b58\u5728\u4e00\u5b9a\u5f0a\u7aef\uff0c\u6700\u660e\u663e\u7684\u5f0a\u7aef\u5728\u4e8e\u7f3a\u4e4f\u6838\u5fc3\u6e20\u9053\u63a8\u529b\uff0c\u6c34\u4e95\u574a\u8bd5\u56fe\u5b9a\u4f4d\u9ad8\u7aef\u4ea7\u54c1\uff0c\u4f46\u5176\u6700\u65b0\u7684\u5178\u85cf\u9ad8\u7aef\u9152\u7cfb\u5217\u56e0\u6e20\u9053\u62d3\u5c55\u9700\u8981\u8d39\u7528\u8f83\u5927\uff0c\u5927\u5546\u5bf9\u6b64\u914d\u5408\u7a0b\u5ea6\u4f4e\uff0c\u5bfc\u81f4\u4ea7\u54c1\u63a8\u5e7f\u8f83\u4e3a\u7f13\u6162\u3002<\/p>\n

\u820d\u5f97\u9152\u4e1a\u7684\u6e20\u9053\u6f14\u53d8\u8fc7\u7a0b\u5219\u57fa\u672c\u8ddf\u968f\u5176\u7ba1\u7406\u6743\u53d8\u66f4\u3002<\/p>\n

2012\u5e74\u524d\uff0c\u820d\u5f97\u9152\u4e1a\u4e0e\u5927\u591a\u5ddd\u9152\u54c1\u724c\u4e00\u822c\uff0c\u91c7\u7528\u4f20\u7edf\u5927\u5546\u5236\u8fdb\u884c\u5168\u56fd\u5316\u62d3\u5c55\u30022013-2015\u5e74\uff0c\u4e3a\u5e94\u5bf9\u201c\u4e09\u516c\u6d88\u8d39\u201d\u9650\u5236\u800c\u5f00\u59cb\u63a8\u5e7f\u5e73\u53f0\u578b\u6e20\u9053\u5546\u3002<\/p>\n

2016-2020\u5e74\u5929\u6d0b\u638c\u6743\u671f\u95f4\uff0c\u5f00\u542f\u6241\u5e73\u5316\u6539\u9769\uff0c\u62c6\u5206\u5927\u7ecf\u9500\u5546\uff0c\u5f00\u59cb\u4ee5\u533a\u53bf\u4e3a\u5355\u4f4d\u8fdb\u884c\u62db\u5546\uff0c\u5e76\u5f00\u59cb\u201c1+1\u201d\u6e20\u9053\u8d4b\u80fd\u548c\u7ec8\u7aef\u8054\u5408\u4f53\u8d4b\u80fd\u3002<\/p>\n

2020\u5e74\u81f3\u4eca\uff0c\u968f\u7740\u5929\u6d0b\u7cfb\u9000\u573a\uff0c\u539f\u820d\u5f97\u5143\u8001\u56de\u5f52\u3002\u5728\u590d\u661f\u7cfb\u8fdb\u9a7b\u540e\uff0c\u820d\u5f97\u9152\u4e1a\u5728\u539f\u201c1+1\u201d\u6e20\u9053\u7684\u57fa\u7840\u4e0a\uff0c\u901a\u8fc7\u5e73\u53f0\u578b\u3001\u7ecf\u9500\u5546\u8054\u76df\u3001KOL\u3001\u76f4\u9500\u56db\u79cd\u6a21\u5f0f\u5171\u540c\u63a8\u8fd1\u820d\u5f97\u9152\u4e1a\u6e20\u9053\u6a21\u5f0f\u3002<\/p>\n

<\/p>\n

\u5728\u590d\u661f\u7cfb\u5165\u9a7b\u540e\uff0c\u820d\u5f97\u9152\u4e1a\u5f00\u542f\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u9664\u4e86\u4f20\u7edf\u7ecf\u9500\u5546\u6a21\u5f0f\uff0c\u52a0\u5165KOL\u53ca\u76f4\u9500\u6a21\u5f0f\uff0c\u76ee\u524d\u770b\u6765\uff0c\u5bf9\u820d\u5f97\u9152\u4e1a\u7684\u4e1a\u7ee9\u63d0\u5347\u53d6\u5f97\u4e86\u4e00\u5b9a\u6548\u679c\u3002\u4f46\u6b64\u6539\u9769\u5b9e\u65bd\u65f6\u95f4\u8f83\u77ed\uff0c\u4ecd\u9700\u4e00\u5b9a\u65f6\u95f4\u8fdb\u884c\u9a8c\u8bc1\u3002<\/p>\n

\u5728\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u770b\u6765\uff0c\u6c34\u4e95\u574a\u65b0\u8001\u603b\u4ee3\u6a21\u5f0f\u5c3d\u7ba1\u4e3a\u5176\u89e3\u51b3\u4e86\u4e00\u5b9a\u7684\u6e20\u9053\u4e0b\u6c89\u548c\u7ec8\u7aef\u95ee\u9898\uff0c\u4f46\u662f\u4f9d\u7136\u662f\u201c\u6362\u6c64\u4e0d\u6362\u836f\u201d\u3002<\/p>\n

\u6c34\u4e95\u574a\u4f9d\u65e7\u7f3a\u4e4f\u81ea\u8eab\u6838\u5fc3\u6e20\u9053\u80fd\u529b\uff1b\u820d\u5f97\u9152\u4e1a\u5219\u5728\u590d\u661f\u7cfb\u5165\u9a7b\u540e\u91c7\u7528\u56db\u5927\u6a21\u5f0f\u5e76\u884c\uff0c\u4e1a\u7ee9\u5f97\u5230\u4e00\u5b9a\u63d0\u632f\uff0c\u4f46\u76ee\u524d\u6b64\u6e20\u9053\u6a21\u5f0f\u542f\u7528\u65f6\u95f4\u8fc7\u77ed\uff0c\u672a\u6765\u5982\u4f55\u5c1a\u672a\u53ef\u77e5\u3002<\/p>\n

\u56e0\u6b64\uff0c\u60f3\u8981\u7ee7\u7eed\u5728\u884c\u4e1a\u5185\u201c\u653b\u57ce\u7565\u5730\u201d\uff0c\u6c34\u4e95\u574a\u548c\u820d\u5f97\u9152\u4e1a\u9664\u4e86\u6e20\u9053\u7684\u6539\u9769\u5916\uff0c\u7eb7\u7eb7\u5c06\u91cd\u5fc3\u7784\u5411\u4e86\u54c1\u724c\u5efa\u8bbe\u3002<\/p>\n

\u54c1\u724c\uff1a\u5355\u54c1\u724c\u805a\u7126VS\u53cc\u54c1\u724c\u5408\u529b<\/strong><\/h1>\n

\u4ece\u54c1\u724c\u5efa\u8bbe\u770b\uff0c\u6c34\u4e95\u574a\u91c7\u7528\u5355\u54c1\u724c\u805a\u7126\u6218\u7565\uff0c\u8bd5\u56fe\u4ee5\u5178\u85cf\u7cfb\u5217\u4e3a\u6838\u5fc3\u53d1\u529b\u9ad8\u7aef\u4ea7\u54c1\uff1b\u820d\u5f97\u9152\u4e1a\u5219\u91c7\u53d6\u201c\u820d\u5f97+\u6cb1\u9152\u201d\u53cc\u54c1\u724c\u5408\u529b\u7b56\u7565\uff0c\u540c\u65f6\u4e3b\u6253\u4f6c\u9152\u7cfb\u5217\u3002<\/p>\n

\u6c34\u4e95\u574a\u7cbe\u786e\u5b9a\u4f4d\u7ec6\u5206\u5e02\u573a\uff0c\u4e00\u76f4\u5c06\u81ea\u5df1\u5b9a\u4f4d\u5728\u6b21\u9ad8\u7aef\u548c\u9ad8\u7aef\uff0c\u9ad8\u6863\u9152\u662f\u6c34\u4e95\u574a\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\uff0c2022\u5e74\u9ad8\u6863\u9152\u6536\u5165\u5360\u6bd4\u4e3a96.36%\u3002<\/p>\n

<\/p>\n

\u6c34\u4e95\u574a\u6301\u7eed\u805a\u7126\u9ad8\u6863\u9152\u7684\u6218\u7565\uff0c\u5728\u603b\u4ee3\u6e20\u9053\u5e76\u4e0d\u592a\u613f\u610f\u914d\u5408\u5178\u85cf\u7b49\u9ad8\u7aef\u9152\u7684\u6e20\u9053\u62d3\u5c55\u7684\u60c5\u51b5\u4e0b\u3002\u6c34\u4e95\u574a\u6362\u4e86\u4e00\u4e2a\u601d\u8def\uff0c\u4ee5\u52a0\u5927\u54c1\u724c\u5efa\u8bbe\u7684\u7b56\u7565\u4f7f\u54c1\u724c\u51fa\u5708\uff0c\u4ee5\u6b64\u589e\u5f3a\u81ea\u8eab\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n

\u5728\u54c1\u724c\u5ba3\u4f20\u4e0e\u8425\u9500\u65b9\u9762\uff0c\u6c34\u4e95\u574a\u91c7\u53d6\u9ad8\u4e3e\u9ad8\u6253\u7684\u65b9\u5f0f\uff0c\u6295\u5165\u5de8\u989d\u9500\u552e\u8d39\u7528\uff0c\u81f4\u529b\u4e8e\u6253\u9020\u201c\u9ad8\u7aef\u6d53\u9999\u5934\u90e8\u54c1\u724c\u201d\u3002<\/p>\n

<\/p>\n

\u25b2\u56fe\u6e90\uff1a\u6c34\u4e95\u574a\u5b98\u5fae<\/p>\n

\u6c34\u4e95\u574a\u7684\u54c1\u724c\u8425\u9500\u6d3b\u52a8\u4e3b\u8981\u5206\u4e3a\u4e09\u7c7b\uff1a\u9996\u5148\uff0c\u6c34\u4e95\u574a\u81ea2017\u5e74\u8d77\u4fbf\u8054\u5408\u592e\u89c6\uff0c\u72ec\u5bb6\u8d5e\u52a9\u300a\u56fd\u5bb6\u5b9d\u85cf\u300b\u7b49\u8282\u76ee\uff0c\u901a\u8fc7\u56fd\u5bb6\u5b9d\u85cf\u6253\u9020\u54c1\u724c\u6545\u4e8b\uff1b\u5176\u6b21\uff0c\u4e0d\u65ad\u8d5e\u52a9\u7701\u5e02\u7ea7\u5927\u578b\u6d3b\u52a8\uff0c\u589e\u5f3a\u81ea\u8eab\u54c1\u724c\u9732\u51fa\uff1b\u6700\u540e\uff0c\u6253\u9020\u6c34\u4e95\u574a\u535a\u7269\u9986\uff0c\u7ed3\u5408\u4f20\u7edf\u6587\u5316\u4f20\u64ad\u54c1\u724c\u4ef7\u503c\u3002<\/p>\n

\u800c\u820d\u5f97\u9152\u4e1a\u5c31\u5e76\u4e0d\u50cf\u6c34\u4e95\u574a\u822c\u805a\u7126\u9ad8\u7aef\u5e02\u573a\u4e86\uff0c\u820d\u5f97\u9152\u4e1a\u91c7\u53d6\u201c\u820d\u5f97+\u6cb1\u9152\u201d\u53cc\u54c1\u724c\u5e76\u884c\u7b56\u7565\u3002\u5176\u4e2d\uff0c\u820d\u5f97\u54c1\u724c\u805a\u7126\u4e2d\u9ad8\u7aef\uff0c\u6cb1\u9152\u5219\u4e3b\u6253\u4e2d\u4f4e\u7aef\u4eba\u7fa4\u3002<\/p>\n

\u6cb1\u9152\u7cfb\u5217\u4f5c\u4e3a\u820d\u5f97\u9152\u4e1a\u4f4e\u7aef\u9152\u4e3b\u8981\u529b\u91cf\uff0c\u5728\u5929\u6d0b\u7cfb\u638c\u6743\u671f\u95f4\u662f\u88ab\u5b8c\u5168\u8fb9\u7f18\u5316\u7684\uff0c\u57282021\u5e74\u624d\u5f00\u59cb\u91cd\u542f\uff0c\u4e00\u8fdb\u91cd\u542f\uff0c\u4fbf\u51fa\u73b0\u4e86\u4e00\u5b9a\u5c0f\u7206\u53d1\uff0c\u820d\u5f97\u9152\u4e1a\u4f4e\u7aef\u9152\u4e1a\u52a1\u6536\u5165\u4e8e2021\u5e74\u540c\u6bd4\u589e\u957f218.66%\uff1b\u800c2022\u5e74\uff0c\u5176\u540c\u6bd4\u589e\u957f10.92%\u3002<\/p>\n

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<\/p>\n

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<\/p>\n

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A\u80a1\u201c\u5ddd\u9152\u8001\u4e09\u201d\u4e89\u593a\u6218<\/strong><\/h1>\n

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