{"id":10599,"date":"2018-05-21T23:14:40","date_gmt":"2018-05-21T15:14:40","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=10599"},"modified":"2018-12-24T11:04:19","modified_gmt":"2018-12-24T03:04:19","slug":"%e4%ba%a7%e5%93%81%e8%bf%90%e8%90%a5%e4%b8%ad%ef%bc%8c%e5%85%b3%e4%ba%8e%e4%ba%a7%e5%93%81%e6%8e%a8%e5%b9%bf%e7%9a%84cpx%e6%8c%87%e7%9a%84%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/10599.html","title":{"rendered":"\u4ea7\u54c1\u8fd0\u8425\u4e2d\uff0c\u5173\u4e8e\u4ea7\u54c1\u63a8\u5e7f\u7684CP(X)\u6307\u7684\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"<p>\u5f88\u591a\u521a\u5165\u4e92\u8054\u7f51\u7684\u65b0\u4eba\u6216\u8005\u521a\u521a\u505a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%a7%e5%93%81%e6%8e%a8%e5%b9%bf\" title=\"\u4ea7\u54c1\u63a8\u5e7f\" 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id=\"attachment_10600\" aria-describedby=\"caption-attachment-10600\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-10600\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/a8014c086e061d950903101470f40ad162d9ca50-e1526915656902-600x555.jpg\" alt=\"\" width=\"600\" height=\"555\" \/><figcaption id=\"caption-attachment-10600\" class=\"wp-caption-text\">Business Strategy Branding Planning Concept<\/figcaption><\/figure>\n<p>\u6bcf\u5929\u4e0a\u7ebf\u7684\u6e38\u620f\u6570\u91cf\u5f88\u591a\uff0c\u8d44\u6e90\u4f4d\u53c8\u6709\u9650\uff0c\u8fd8\u662f\u90a3\u4e2a\u95ee\u9898\uff0c\u522b\u4eba\u4e3a\u4ec0\u4e48\u63a8\u4f60\u4eec\u7684\u6e38\u620f\u5462\uff1f\u56e0\u4e3a\u5145\u503c\u597d\u5440\uff0c\u4ea7\u54c1\u5438\u91cf\u5440\u3002<\/p>\n<p>\u6ee1\u8db3\u8fd92\u70b9\u8981\u6c42\u7684\u624b\u6e38\uff0c\u6e20\u9053\u7238\u7238\u6700\u559c\u6b22\u4e86\uff0c\u751a\u81f3\u4f60\u4e0d\u9700\u8981\u53bb\u62b1\u5927\u817f\uff0c\u5bf9\u65b9\u8fd8\u4f1a\u7ed9\u4f60\u63a8\u8350\uff0c\u8fd9\u662f\u5c11\u6570\u60c5\u51b5\uff0c\u5927\u90e8\u5206\u60c5\u51b5\u662f\uff0c\u5927\u5bb6\u5145\u503c\u90fd\u5dee\u4e0d\u591a\uff0c\u4e3a\u5565\u63a8\u4f60\u7684\u5462\uff1f\u5c31\u9700\u8981\u5237\u8138\u4e86\u3002<\/p>\n<p>\u9002\u7528\u4ea7\u54c1\uff1a\u7f51\u6e38\u548c\u6781\u5c11\u6570\u7684\u7535\u5546\u3002\u7f51\u6e38\u5c31\u4e0d\u5fc5\u591a\u8bf4\u4e86\uff0cCPS\u662f\u5fc5\u9009\u7684\u5408\u4f5c\u65b9\u5f0f\uff0c\u8fd8\u6709\u4e00\u4e9b\u5bf9\u4ea7\u54c1\u6570\u636e\u5f88\u6709\u81ea\u4fe1\u7684\uff0c\u4f1a\u53bb\u4e70CPA\uff0c\u662f\u4e3a\u4e86\u628a\u76d8\u5b50\u505a\u5927\uff0c\u628a\u80fd\u6d17\u7684\u7528\u6237\u90fd\u6d17\u4e00\u904d\u3002<\/p>\n<p>\u7535\u5546\u4e4b\u524d\u6709\u4eba\u63d0\u8bae\u8fc7\u505a\u5206\u6210\uff0c\u5c31\u662fH5\u7684\u7535\u5546\uff0c\u6709\u4e86\u6536\u76ca\uff0c\u5927\u5bb6\u5206\u6210\uff0c\u8fd9\u6837\u505a\u7684\u6bd4\u8f83\u5c11\uff0c\u4f46\u662f\u4e5f\u6709\u3002\u8001\u864e\u8bb2\u8fd0\u8425\uff08ID\uff1alaohujiangyy\uff09\u4e5f\u6295\u8fc7\u8bfe\u7a0b\u5e7f\u544a\uff0c\u6309\u5206\u6210\u6765\u7684\uff0c\u5927\u5bb655\u5206\uff0c\u5e7f\u544a\u4e3b\u6ca1\u6709\u98ce\u9669\uff0c\u98ce\u9669\u90fd\u88ab\u6211\u7ed9\u627f\u62c5\u4e86\uff0c\u5fc3\u75bc\u7684\u62b1\u4f4f\u80d6\u80d6\u7684\u6211\u3002<\/p>\n<p>CPC\uff1a<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u53ea\u8981\u53bb\u6295\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u57fa\u672c\u4e0a\u90fd\u662f\u6309\u7167C\u6765\u8ba1\u8d39\u3002\u65b0\u9c9c\u51fa\u7089\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u8036\uff0c\u4e0d\u70b9\u51fb\u4e0d\u8981\u94b1\uff0c\u4e0d\u4e70\u4e5f\u6765\u770b\u770b\u52d2\u3002<\/p>\n<p>\u521d\u6b21\u63a5\u89e6\u4fe1\u606f\u6d41\uff0c\u89c9\u5f97\uff0c\u54c7\u54e6\uff0c\u8fd8\u6709\u8fd9\u4e48\u795e\u5947\u7684\u4e8b\u60c5\uff0c\u4e0d\u70b9\u51fb\u4e0d\u6536\u8d39\uff0c\u90a3\u5e72\u8106\u628a\u7d20\u6750\u505a\u7684\u7279\u522b\u4e0d\u5438\u5f15\u70b9\u51fb\uff0c\u5373\u80fd\u83b7\u5f97\u66dd\u5149\uff0c\u53c8\u4e0d\u600e\u4e48\u82b1\u94b1\uff0c\u540e\u6765\u6df1\u5165\u4e86\u89e3\u540e\uff0c\u53d1\u73b0\u81ea\u5df1\u60f3\u591a\u4e86\u3002<\/p>\n<p>\u6ca1\u6709\u70b9\u51fb\u7684\u8bdd\uff0c\u6839\u672c\u5c31\u5c55\u793a\u4e0d\u51fa\u53bb\uff0c\u90a3\u79cd\u5c55\u793a\u6b21\u6570\u591a\u7684\uff0c\u90fd\u662f\u70b9\u51fb\u7387\u9ad8\u7684\u3002\u4f5c\u4e3a\u5e73\u53f0\uff0c\u662f\u5e0c\u671b\u5e7f\u544a\u4f4d\u5356\u7684\u94b1\u8d8a\u591a\u8d8a\u597d\uff0c\u90a3\u5c55\u793a\u6b21\u6570\u4e0d\u53d8\u7684\u60c5\u51b5\u4e0b\uff0c\u70b9\u51fb\u91cf\u8d8a\u9ad8\uff0c\u6536\u5230\u7684\u5e7f\u544a\u8d39\u8d8a\u591a\uff0c\u6240\u4ee5\uff0c\u5c31\u4f1a\u6709\u8c01\u5bb6\u70b9\u51fb\u7387\u9ad8\uff0c\u8c01\u5bb6\u7684\u66dd\u5149\u5c31\u591a\u7684\u60c5\u51b5\u4e86\u3002<\/p>\n<p>\u9002\u7528\u4ea7\u54c1\uff1a\u7f51\u6e38\u3001\u5e94\u7528\u3001H5\uff0c\u9002\u7528\u7684\u8303\u56f4\u76f8\u5bf9\u524d\u9762\u51e0\u79cd\uff0c\u8303\u56f4\u5c31\u5e7f\u7684\u591a\u4e86\u3002\u6709\u7684\u540c\u5b66\u53ef\u80fd\u4f1a\u95ee\u4e86\uff0c\u90a3\u6211\u4e3a\u4ec0\u4e48\u4fe1\u606f\u6d41\u5237\u51fa\u6765\u7684\u90fd\u662f\u6e38\u620f\u5c45\u591a\u5462\uff1f\u56e0\u4e3a\u6e38\u620f\u8d5a\u94b1\u5440\uff0c\u80fd\u6295\u7684\u8d77\u3002\u4fe1\u606f\u6d41\u91cc\u976270%\u90fd\u662f\u6e38\u620f\u6295\u7684\uff0c\u8fd8\u6709\u5c31\u662fH5\uff0c\u90a3\u79cd\u6e38\u8d70\u5728\u7070\u8272\u5730\u5e26\u7684\u5e7f\u544a\uff0cROI\u5f88\u9ad8\uff0c\u4e5f\u80fd\u6295\u7684\u8d77\u3002<\/p>\n<p>CPM\uff1a<\/p>\n<p>\u9002\u7528\u573a\u666f\uff1a\u7f51\u7ad9\u5e7f\u544a\u548c\u90e8\u5206\u4fe1\u606f\u6d41\u3002\u6211\u4eec\u53bb\u627e\u7ad9\u957f\u6295\u5e7f\u544a\u7684\uff0c\u7ecf\u5e38\u4f1a\u6309\u7167M\u6765\u91c7\u4e70\uff0c\u4e5f\u6709\u90e8\u5206\u4fe1\u606f\u6d41\u662f\u6309\u7167\u5c55\u793a\u6765\u6536\u8d39\u7684\uff0c\u6bd4\u5982\u670b\u53cb\u5708\u3002<\/p>\n<p>\u6211\u505a\u4ea7\u54c1\u63a8\u5e7f\u671f\u95f4\uff0c\u5f88\u5c11\u6709\u505aM\u7684\uff0c\u5927\u5bb6\u4f3c\u4e4e\u90fd\u6709\u4e2a\u5171\u8bc6\uff0cM\u7684\u4e0d\u9760\u8c31\uff0c\u4f60\u5149\u7ed9\u6211\u66dd\u51491000\u6b21\uff0c\u5c31\u4e0d\u7ba1\u5176\u4ed6\u7684\u4e86\uff0c\u90a3\u8981\u662f\u53bb\u5237\u70b9\u66dd\u5149\uff0c\u5c82\u4e0d\u662f\u5f88\u7b80\u5355\u7684\u4e8b\u60c5\u3002\u6240\u4ee5\u5462\uff0c\u5343\u4e07\u4e0d\u8981\u4ee5\u5c0f\u4eba\u4e4b\u5fc3\u5ea6\u541b\u5b50\u4e4b\u8179\uff0c\u4f60\u4ee5\u4e3a\u522b\u4eba\u4f1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