{"id":110267,"date":"2023-12-06T18:15:19","date_gmt":"2023-12-06T10:15:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/cgo\/market\/110267.html"},"modified":"2023-12-06T18:15:19","modified_gmt":"2023-12-06T10:15:19","slug":"%e5%ae%83%e9%97%bb%e8%b5%b7%e6%9d%a5%e5%b0%b1%e5%be%88%e7%be%8e%ef%bc%9a%e8%81%8a%e8%81%8a%e6%b0%94%e5%91%b3%e8%90%a5%e9%94%80%e7%9a%84%e9%82%a3%e4%ba%9b%e4%ba%8b%e5%84%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/110267.html","title":{"rendered":"\u201c\u5b83\u95fb\u8d77\u6765\u5c31\u5f88\u7f8e\u201d\uff1a\u804a\u804a\u6c14\u5473\u8425\u9500\u7684\u90a3\u4e9b\u4e8b\u513f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/12\/640-11.png\" data-imgfileid=\"100001365\" data-ratio=\"0.562962962962963\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-imgqrcoded=\"1\" \/><\/p>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\u5f53\u4e0b\uff0c\u6211\u4eec\u5df2\u7ecf\u8fdb\u5165\u4e00\u4e2a\u4fe1\u606f\u7206\u70b8\u3001\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\u7684\u8425\u9500\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u9762\u5bf9\u7740\u73b2\u7405\u6ee1\u76ee\u7684\u5546\u54c1\u9009\u62e9\u3001\u5934\u8111\u4e2d\u5145\u65a5\u7740\u7eb7\u7e41\u590d\u6742\u7684\u4fe1\u606f\u3002\u54c1\u724c\u901a\u8fc7\u4f20\u7edf\u7684\u8425\u9500\u65b9\u5f0f\u5f88\u96be\u5feb\u901f\u5360\u9886\u6d88\u8d39\u8005\u7684\u5fc3\u667a\uff0c\u4e3a\u6b64\u800c\u5f00\u59cb\u63a2\u5bfb\u66f4\u591a\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%88%9b%e6%96%b0%e8%90%a5%e9%94%80\" title=\"\u521b\u65b0\u8425\u9500\" target=\"_blank\">\u521b\u65b0\u8425\u9500<\/a><\/span>\u65b9\u5f0f\uff0c\u800c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%b0%94%e5%91%b3%e8%90%a5%e9%94%80\" title=\"\u6c14\u5473\u8425\u9500\" target=\"_blank\">\u6c14\u5473\u8425\u9500<\/a><\/span>\u5c31\u662f\u5176\u4e2d\u7684\u4e00\u79cd\u3002<\/p>\n<section>\u4eca\u5929\u5c31\u5e26\u5927\u5bb6\u4e86\u89e3\u4e00\u4e0b\u8fd9\u79cd\u521b\u65b0\u8425\u9500\u65b9\u5f0f\u3002<\/section>\n<section><strong>\u4ec0\u4e48\u662f\u6c14\u5473\u8425\u9500\uff1f<\/strong><\/section>\n<section>\u6c14\u5473\u8425\u9500\uff08Fragrance Marketing\/Scent Marketing\uff09\u662f\u6307\u4ee5\u7279\u5b9a\u6c14\u5473\u5438\u5f15\u6d88\u8d39\u8005\u5173\u6ce8\u3001\u8bb0\u5fc6\u3001\u8ba4\u540c\u4ee5\u53ca\u6700\u7ec8\u5f62\u6210\u6d88\u8d39\u7684\u4e00\u79cd\u8425\u9500\u65b9\u5f0f\uff0c\u5bf9\u6d88\u8d39\u8005\u5473\u89c9\u3001\u55c5\u89c9\u7684\u523a\u6fc0\uff0c\u6709\u522b\u4e8e\u4f20\u7edf\u7684\u89c6\u89c9\u523a\u6fc0\u3002<\/section>\n<p>\u4e0e\u4e4b\u76f8\u5bf9\u5e94\u7684\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%84%9f%e5%ae%98%e8%90%a5%e9%94%80\" title=\"\u611f\u5b98\u8425\u9500\" target=\"_blank\">\u611f\u5b98\u8425\u9500<\/a><\/span>(Sensory Marketing)\u7684\u6982\u5ff5\u8303\u7574\u4e2d\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%97%85%e8%a7%89%e8%90%a5%e9%94%80\" title=\"\u55c5\u89c9\u8425\u9500\" target=\"_blank\">\u55c5\u89c9\u8425\u9500<\/a><\/span>\uff08Smell Marketing\uff09\uff0c\u53ea\u4e0d\u8fc7\u4e00\u4e2a\u662f\u4ece\u4f20\u64ad\u4ecb\u8d28\u800c\u53e6\u4e00\u4e2a\u662f\u4ece\u53d7\u4f17\u7684\u611f\u77e5\u65b9\u5f0f\u8fd9\u4e24\u4e2a\u4e0d\u540c\u89d2\u5ea6\u8fdb\u884c\u7684\u547d\u540d\u3002<\/p>\n<p><strong>\u6c14\u5473\u8425\u9500\u7684\u539f\u7406\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n<section>\u6c14\u5473\u662f\u4e16\u95f4\u4e07\u7269\u6700\u91cd\u8981\u7684\u7279\u5f81\u4e4b\u4e00\uff0c\u4e0d\u540c\u7269\u4f53\u5177\u6709\u4e0d\u540c\u7684\u6c14\u5473\u5e76\u5c06\u5176\u4f5c\u4e3a\u4f20\u64ad\u4fe1\u606f\u7684\u8f7d\u4f53\uff0c\u80fd\u591f\u88ab\u751f\u547d\u4f53\u6240\u8bc6\u522b\u51fa\u6765\u3002\u800c\u55c5\u89c9\u662f\u751f\u547d\u4f53\u7684\u91cd\u8981\u611f\u5b98\u4e4b\u4e00\uff0c\u80fd\u591f\u901a\u8fc7\u8bc6\u522b\u4e0d\u540c\u7684\u6c14\u5473\u6765\u8fa8\u522b\u7269\u8d28\u548c\u63a5\u6536\u4fe1\u606f\uff0c\u800c\u4e14\u662f\u4eba\u7c7b\u4e94\u5927\u611f\u5b98\u4e2d\u6700\u4e3a\u7075\u654f\u7684\u3002<\/section>\n<section>\u7f8e\u56fd\u83ab\u5185\u5c14\u5316\u5b66\u611f\u5b98\u4e2d\u5fc3\uff08Monell Chemical Senses Center\uff09\u7684\u7814\u7a76\u8868\u660e\uff0c\u55c5\u89c9\u5f15\u8d77\u7684\u6ce8\u610f\u529b\u548c\u8bb0\u5fc6\u5747\u9ad8\u4e8e\u5176\u4ed6\u5668\u5b98\uff0c\u6b63\u5e38\u4eba\u7684\u9f3b\u5b50\u53ef\u4ee5\u8bc6\u522b\u4e00\u4e07\u591a\u79cd\u5473\u9053\uff0c\u800c\u55c5\u89c9\u8bb0\u5fc6\u7684\u51c6\u786e\u5ea6\u8981\u6bd4\u89c6\u89c9\u9ad8\u51fa\u4e00\u500d\u4e4b\u591a\u3002<\/section>\n<section>\u55c5\u89c9\u523a\u6fc0\u80fd\u591f\u76f4\u63a5\u4f5c\u7528\u4e8e\u5927\u8111\u7684\u60c5\u611f\u548c\u8bb0\u5fc6\u4e2d\u5fc3\uff0c\u8c03\u52a8\u4eba\u4f53\u5168\u8eab\u53bb\u5e94\u5bf9\u53cd\u5e94\u548c\u4ea7\u751f\u76f8\u5e94\u7684\u60c5\u7eea\u611f\u53d7\u3002\u6b63\u56e0\u4e3a\u55c5\u89c9\u80fd\u8054\u7cfb\u5230\u4eba\u7c7b\u7684\u60c5\u7eea\u548c\u8bb0\u5fc6\uff0c\u800c\u4e14\u6240\u4ea7\u751f\u7684\u6b63\u5e38\u4eba\u7684\u9f3b\u5b50\u53ef\u4ee5\u8bb0\u5fc6\u4e00\u4e07\u79cd\u4e0d\u540c\u7684\u6c14\u5473\uff0c\u800c\u4e14\u4ea7\u751f\u7684\u611f\u53d7\u5f80\u5f80\u6bd4\u5176\u4ed6\u611f\u5b98\u66f4\u5f3a\u70c8\u3002<\/section>\n<p>\u56e0\u6b64\uff0c\u6c14\u5473\u5c31\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u79cd\u5de7\u5999\u7684\u8425\u9500\u65b9\u5f0f\u2014\u2014\u8fd0\u7528\u6c14\u5473\u6765\u523a\u6fc0\u6d88\u8d39\u8005\u7684\u55c5\u89c9\uff0c\u5438\u5f15\u5176\u5173\u6ce8\uff0c\u8bf1\u53d1\u5176\u72ec\u7279\u7684\u8bb0\u5fc6\u4e0e\u54c1\u724c\u5b9a\u4f4d\u4ea7\u751f\u8fde\u63a5\uff0c\u5e76\u901a\u8fc7\u79ef\u6781\u7684\u60c5\u7eea\u611f\u53d7\u548c\u6b63\u9762\u7684\u4ef7\u503c\u5224\u65ad\u56de\u5fc6\u6765\u83b7\u53d6\u8ba4\u540c\uff0c\u8fdb\u800c\u4fc3\u4f7f\u6d88\u8d39\u8005\u638f\u8170\u5305\u6d88\u8d39\u3002\u55c5\u89c9\u8bb0\u5fc6\u7684\u51c6\u786e\u5ea6\u6bd4\u89c6\u89c9\u8bb0\u5fc6\u9ad8\u51fa\u4e00\u500d\u4ee5\u4e0a\uff0c\u8fd9\u663e\u793a\u4e86\u55c5\u89c9\u5728\u8bb0\u5fc6\u548c\u8bc6\u522b\u65b9\u9762\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p><strong>\u6c14\u5473\u8425\u9500\u5982\u4f55\u5e94\u7528\u5728\u8425\u9500\u5b9e\u8df5\u6d3b\u52a8\u4e2d\uff1f<\/strong><\/p>\n<section>\u7531\u4e8e\u4e2a\u4f53\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\u66f4\u53d7\u60c5\u7eea\u611f\u53d7\u5f71\u54cd\uff0c\u6c14\u5473\u8425\u9500\u80fd\u591f\u6709\u6548\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u72ec\u7279\u8bb0\u5fc6\u548c\u60c5\u7eea\u611f\u53d7\uff0c\u6240\u4ee5\u76ee\u524d\u4e3b\u8981\u5e94\u7528\u5728toC\u7684\u5546\u4e1a\u6d88\u8d39\u573a\u666f\u4e4b\u4e2d\u3002<\/section>\n<section>\u4e0e\u4efb\u4f55\u8425\u9500\u6d3b\u52a8\u7c7b\u4f3c\uff0c\u6c14\u5473\u8425\u9500\u4e5f\u9700\u8981\u6839\u636e\u76ee\u6807\u53d7\u4f17\u548c\u54c1\u724c\u5b9a\u4f4d\u786e\u5b9a\u5185\u5bb9\u7b56\u7565\uff0c\u800c\u6c14\u5473\u8425\u9500\u7684\u5185\u5bb9\u7b56\u7565\u662f\u786e\u5b9a\u4e0e\u54c1\u724c\u5f62\u8c61\u5339\u914d\u7684\u6c14\u5473\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u9700\u8981\u6839\u636e\u54c1\u724c\u5b9a\u4f4d\u3001\u76ee\u6807\u6d88\u8d39\u8005\u753b\u50cf\u548c\u6240\u5e0c\u671b\u4f20\u8fbe\u7684\u4fe1\u606f\uff0c\u9009\u62e9\u4e0e\u4e4b\u76f8\u5339\u914d\u7684\u72ec\u7279\u6c14\u5473\u3002\u4f8b\u5982\uff0c\u9ad8\u7aef\u54c1\u724c\u53ef\u80fd\u4f1a\u9009\u62e9\u6de1\u96c5\u3001\u6301\u4e45\u7684\u6c14\u5473\uff0c\u800c\u8fd0\u52a8\u54c1\u724c\u53ef\u80fd\u4f1a\u9009\u62e9\u66f4\u5177\u6d3b\u529b\u548c\u523a\u6fc0\u6027\u7684\u6c14\u5473\u3002<\/section>\n<section>\u518d\u4ece\u4ece\u6d88\u8d39\u8005\u5728\u8fdb\u884c\u6d88\u8d39\u8d2d\u4e70\u51b3\u7b56\u65f6\u7684\u8ba4\u77e5\u65b9\u5f0f\u548c\u6d41\u7a0b\u73af\u8282\u6765\u5207\u5165\uff0c\u6c14\u5473\u8425\u9500\u4e3b\u8981\u5e94\u7528\u5728\u4e24\u4e2a\u65b9\u9762\uff1a\u73af\u5883\u6c14\u5473\u548c\u4ea7\u54c1\u6c14\u5473\u3002<\/section>\n<section><strong>1\u3001\u73af\u5883\u6c14\u5473\uff08Ambient Scents\uff09<\/strong><\/section>\n<section>\u5728\u5546\u5e97\u3001\u9152\u5e97\u3001\u94f6\u884c\u6216\u5176\u4ed6\u5b9e\u4f53\u73af\u5883\u4e2d\uff0c\u4f7f\u7528\u9999\u85b0\u6216\u5176\u4ed6\u6c14\u5473\u91ca\u653e\u7cfb\u7edf\uff0c\u4e3a\u6d88\u8d39\u8005\u521b\u9020\u6109\u5feb\u7684\u8d2d\u7269\u6c1b\u56f4\u6216\u4f53\u9a8c\u73af\u5883\uff0c\u4e0d\u4ec5\u80fd\u591f\u4fc3\u8fdb\u6d88\u8d39\uff0c\u8fd8\u6709\u52a9\u4e8e\u589e\u5f3a\u54c1\u724c\u7684\u8ba4\u77e5\u5ea6\u3002<\/section>\n<section>\u6b64\u5916\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\u5728\u7279\u5b9a\u7684\u4fc3\u9500\u6d3b\u52a8\u6216\u4fc3\u9500\u5b63\u8282\u4e2d\uff0c\u5b9e\u4f53\u73af\u5883\u53ef\u4ee5\u76f8\u5e94\u5730\u8c03\u6574\u6216\u5f15\u5165\u65b0\u7684\u6c14\u5473\uff0c\u4ee5\u521b\u9020\u7b26\u5408\u7279\u5b9a\u4e3b\u9898\u7684\u6c1b\u56f4\u6765\u5438\u5f15\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u3002\u4f8b\u5982\uff0c\u5728\u5143\u65e6\u3001\u6625\u8282\u7b49\u8282\u65e5\uff0c\u5546\u5bb6\u53ef\u4ee5\u4f7f\u7528\u80fd\u523a\u6fc0\u4ea7\u751f\u70ed\u60c5\u3001\u6b22\u4e50\u7684\u60c5\u611f\u4f53\u9a8c\u7684\u9999\u6c1b\u6c14\u5473\u6765\u8425\u9020\u8282\u65e5\u6c1b\u56f4\u3002<\/section>\n<section><strong>2\u3001\u4ea7\u54c1\u6c14\u5473\uff08Product Scents\uff09<\/strong><\/section>\n<section>\u5982\u9999\u6c34\u3001\u5316\u5986\u54c1\u6216\u98df\u54c1\u8fd9\u7c7b\u81ea\u8eab\u5177\u6709\u6c14\u5473\u7684\u4ea7\u54c1\uff0c\u53ef\u4ee5\u8bbe\u8ba1\u72ec\u7279\u6c14\u5473\u6216\u8005\u5f3a\u5316\u6c14\u5473\u611f\u53d7\uff0c\u8ba9\u6c14\u5473\u4f7f\u5176\u6210\u4e3a\u54c1\u724c\u5f62\u8c61\u7684\u4e00\u90e8\u5206\uff0c\u8ba9\u6d88\u8d39\u8005\u55c5\u5230\u7c7b\u4f3c\u6c14\u5473\u65f6\u5c31\u81ea\u7136\u5730\u4e0e\u54c1\u724c\u8054\u7cfb\u5728\u4e00\u8d77\u3002<\/section>\n<section>\u8fc7\u53bb\u53d7\u9650\u4e8e\u9700\u8981\u6d88\u8d39\u8005\u76f4\u63a5\u8c03\u7528\u9f3b\u5b50\u8fd9\u4e00\u5668\u5b98\u53bb\u55c5\u95fb\u73af\u5883\u6c14\u5473\u6216\u4ea7\u54c1\u6c14\u5473\u6765\u5b9e\u73b0\uff0c\u56e0\u6b64\u5f80\u5f80\u9700\u8981\u4e0e\u6d88\u8d39\u8005\u5728\u7ebf\u4e0b\u76f4\u63a5\u63a5\u89e6\u624d\u80fd\u5f00\u5c55\u3002\u4e0d\u8fc7\uff0c\u968f\u7740\u79d1\u6280\u7684\u53d1\u5c55\uff0c\u73b0\u5728\u6709\u4e00\u4e9b\u6570\u5b57\u6280\u672f\u53ef\u4ee5\u5b9e\u73b0\u5bf9\u6c14\u5473\u7684\u6a21\u62df\uff0c\u4ece\u800c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u865a\u62df\u7684\u6c14\u5473\u4f53\u9a8c\uff0c\u54c1\u724c\u751a\u81f3\u53ef\u4ee5\u8fdc\u7a0b\u5f00\u5c55\u6c14\u5473\u8425\u9500\u3002<\/section>\n<section><strong>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6210\u529f\u7684\u54c1\u724c\u6c14\u5473\u8425\u9500\u6848\u4f8b\uff0c\u8c28\u4f9b\u9274\u6790\u3002<\/strong><\/section>\n<section><strong>1\u3001\u661f\u5df4\u514b\u7684\u5496\u5561\u9999\u6c14<\/strong><\/section>\n<section>\u661f\u5df4\u514b\u662f\u5168\u7403\u77e5\u540d\u7684\u5496\u5561\u8fde\u9501\u54c1\u724c\uff0c\u5b83\u901a\u8fc7\u5728\u5e97\u5185\u91ca\u653e\u5496\u5561\u7684\u9999\u6c14\uff0c\u5438\u5f15\u987e\u5ba2\u8fdb\u5e97\u6d88\u8d39\uff0c\u540c\u65f6\u4f7f\u987e\u5ba2\u611f\u5230\u6109\u60a6\u548c\u653e\u677e\uff0c\u6210\u529f\u5730\u4f20\u8fbe\u4e86\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u548c\u4ea7\u54c1\u7279\u70b9\u3002<\/section>\n<section><strong>2\u3001\u5b9c\u5bb6\u5bb6\u5c45\u7684\u677e\u6728\u6c14\u5473<\/strong><\/section>\n<section>\u5b9c\u5bb6\u5bb6\u5c45\u5728\u5176\u95e8\u5e97\u4e2d\u6563\u53d1\u7740\u6e05\u65b0\u7684\u677e\u6728\u6c14\u5473\uff0c\u8fd9\u79cd\u6c14\u5473\u8ba9\u4eba\u611f\u53d7\u5230\u81ea\u7136\u4e0e\u8212\u9002\uff0c\u6210\u529f\u5730\u8425\u9020\u4e86\u5bb6\u7684\u6c1b\u56f4\uff0c\u5438\u5f15\u4e86\u5927\u91cf\u987e\u5ba2\u524d\u6765\u8d2d\u7269\uff0c\u52a0\u5f3a\u4e86\u987e\u5ba2\u5bf9\u5b9c\u5bb6\u5bb6\u5c45\u7684\u54c1\u724c\u5f62\u8c61\u8ba4\u77e5\u3002<\/section>\n<section><strong>3\u3001\u9999\u5948\u513f\u76845\u53f7\u9999\u6c34<\/strong><\/section>\n<section>\u9999\u5948\u513f\u76845\u53f7\u9999\u6c34\u662f\u4e16\u754c\u4e0a\u6700\u8457\u540d\u7684\u9999\u6c34\u4e4b\u4e00\uff0c\u5176\u72ec\u7279\u7684\u6c14\u5473\u8ba9\u4eba\u8054\u60f3\u5230\u9ad8\u8d35\u3001\u4f18\u96c5\u548c\u6d6a\u6f2b\uff0c\u6210\u529f\u5730\u5851\u9020\u4e86\u54c1\u724c\u5f62\u8c61\uff0c\u5438\u5f15\u4e86\u5168\u7403\u6d88\u8d39\u8005\u3002<\/section>\n<section><strong>4\u3001\u65b0\u52a0\u5761\u822a\u7a7a\u7684 Stefan Floridian Waters \u9999\u6c34<\/strong><\/section>\n<p>\u65b0\u52a0\u5761\u822a\u7a7a\u516c\u53f8\u5728\u5176\u822a\u73ed\u4e0a\u4f7f\u7528\u4e00\u79cd\u540d\u4e3a Stefan Floridian Waters \u7684\u9999\u6c34\uff0c\u7531\u7f8e\u56fd\u8457\u540d\u9999\u6c1b\u516c\u53f8Scent Air\u7684\u8c03\u9999\u5927\u5e08\u65af\u8482\u82ac\u2022\u4f5b\u7f57\u91cc\u8fbe\u4e13\u95e8\u8c03\u5236\u3002\u8fd9\u79cd\u72ec\u7279\u7684\u9999\u5473\u8ba9\u4e58\u5ba2\u5728\u98de\u884c\u4e2d\u611f\u53d7\u5230\u65b0\u52a0\u5761\u822a\u7a7a\u7684\u9ad8\u54c1\u8d28\u670d\u52a1\uff0c\u589e\u5f3a\u4e86\u4e58\u5ba2\u5bf9\u65b0\u52a0\u5761\u822a\u7a7a\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n<section><em>\u5728\u8fd9\u4e2a\u6ce8\u91cd\u89c6\u89c9\u4e0e\u542c\u89c9\u7684\u65f6\u4ee3\uff0c\u6c14\u5473\u662f\u4e00\u79cd\u88ab\u5ffd\u89c6\u7684\u611f\u89c9\uff0c\u4f46\u5374\u8574\u85cf\u7740\u5de8\u5927\u7684\u8425\u9500\u6f5c\u529b\u3002\u901a\u8fc7\u5de7\u5999\u8fd0\u7528\u6c14\u5473\uff0c\u4f01\u4e1a\u80fd\u591f\u8425\u9020\u51fa\u72ec\u7279\u7684\u54c1\u724c\u6c1b\u56f4\uff0c\u6df1\u5ea6\u8fde\u63a5\u6d88\u8d39\u8005\u7684\u60c5\u611f\u8bb0\u5fc6\uff0c\u6210\u4e3a\u4e00\u79cd\u89e6\u52a8\u6d88\u8d39\u8005\u55c5\u89c9\u611f\u5b98\u7684\u5168\u65b0\u7b56\u7565\uff0c\u6b63\u5728\u6084\u7136\u6539\u53d8\u5546\u4e1a\u751f\u6001\u3002<\/em><\/section>\n<section><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section><strong>\u53c2\u8003\u6587\u732e\uff1a<\/strong><\/p>\n<section><strong>[1]\u4e07\u79cb\u8273.\u6c14\u5473\u8425\u9500\u7814\u7a76\u7efc\u8ff0\u4e0e\u5c55\u671b[J].\u5546\u5c55\u7ecf\u6d4e,2023,(16): 125-129<\/strong><\/section>\n<section><strong>[2]\u90d1\u6b22.\u6c14\u5473\u8425\u9500:\u54c1\u724c\u65e0\u5f62\u7684\u624b[J].\u8425\u9500\u754c(\u7406\u8bba\u4e0e\u5b9e\u8df5),2020,(7): 20<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>&nbsp;<\/p>\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>\n<section>\u5982\u679c\u89c9\u5f97\u6709\u7528\uff0c\u8bf7\u4e0d\u541d\u60a8\u7684\u559c\u6b22\u548c\u70b9\u8d5e\uff0c\u6b22\u8fce\u7559\u8a00\u4ea4\u6d41\u54e6\uff5e<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<figure data-block=\"true\" data-editor=\"10ucl\" data-offset-key=\"3ttfi-0-0\">\n<hr \/>\n<\/figure>\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>\u4f5c\u8005\uff1a\u9648\u58d5\u00a0\u5e02\u573a\u8425\u9500\u4e13\u5bb6\uff0c\u5bf9toC\/toB\u9886\u57df\u7686\u6709\u6210\u529f\u7ecf\u9a8c\uff0c\u4e8e\u300a\u56fd\u9645\u516c\u5173\u300b\u6742\u5fd7\u3001\u5e02\u573a\u90e8\u7f51\u3001\u5e7f\u544a\u95e8\u3001\u6570\u82f1\u7f51\u3001\u9996\u5e2d\u8425\u9500\u5b98\u7b49\u884c\u4e1a\u5a92\u4f53\u5f00\u6709\u4e13\u680f<\/p>\n<p>\u4e2a\u4eba\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a\u54c1\u724c\u5e02\u573a\u76f8\u5bf9\u8bba id\uff1aBrand-Marketing<\/p>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2023\/12\/640-3.jpg\" data-imgfileid=\"100001349\" data-ratio=\"1\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"258\" \/><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>\u6b22\u8fce\u5173\u6ce8\uff0c\u591a\u591a\u4ea4\u6d41<\/p>\n<p>\u5386\u53f2\u7cbe\u5f69\u6587\u7ae0\uff1a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>\n<section>\n<section data-role=\"outer\"><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484960&amp;idx=1&amp;sn=e466db7854cbe7f24a28967116cbd6a2&amp;chksm=e8b16538dfc6ec2e3271117cd9427c5209a2bfebdd6a962b88b176863a7d8f56acb458195cf5&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u804a\u804a\u6d88\u8d39\u8005\u65c5\u7a0bConsumer Journey<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484863&amp;idx=1&amp;sn=177b47dd6fc2ddd1a63de74cd0fe4d5e&amp;chksm=e8b166a7dfc6efb101a6e5e6381c4ef35666548d7b8378014afa46f909e7c41a7ad5d23f7ea3&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u82b1\u897f\u5b50\u4e3a\u4ec0\u4e48\u201c\u53d1\u75af\u201d\uff1f\u6d45\u6790\u5176\u5371\u673a\u516c\u5173\u51e0\u70b9\u9519\u8bef<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247485002&amp;idx=1&amp;sn=15652d1fad038fb5cf5d8a58ffea140e&amp;chksm=e8b16552dfc6ec4445791157b60be8abeb8af20312bd1ba90500023dcf64e8c3dc36c56f39ed&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u4f60\u77e5\u9053\u4ec0\u4e48\u662f\u54c1\u724c\u751f\u547d\u5468\u671fBrand Lifecyle\u5417\uff1f<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484846&amp;idx=1&amp;sn=93e756bca24954107fe0e296ff78271d&amp;chksm=e8b166b6dfc6efa055b44caf43676ffb5428f13508f8b06097732ced119e94e7bca569e940b2&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u674e\u4f73\u7426\u8bf4\u4e70\u4e0d\u8d77\u8981\u602a\u81ea\u5df1\uff0c\u4f46\u6211\u4eec\u771f\u7684\u6ca1\u6709\u9519<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484824&amp;idx=1&amp;sn=df5983f26da01f303aeb940aa5361f5c&amp;chksm=e8b16680dfc6ef96d6eefff52ff28482ce8c05e07ab495c3b433d051d3d0325990bef6b06d79&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u9171\u9999\u62ff\u94c1\uff1a\u8305\u53f0\u54c1\u724c\u5e74\u8f7b\u5316\u7684\u53c8\u4e00\u6b21\u5c1d\u8bd5<\/a><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section data-role=\"paragraph\">\n<section data-tools=\"135\u7f16\u8f91\u5668\" data-id=\"99396\">\n<section>\n<section>\n<section><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u200b\u5728\u8fd9\u4e2a\u6ce8\u91cd\u89c6\u89c9\u4e0e\u542c\u89c9\u7684\u65f6\u4ee3\uff0c\u6c14\u5473\u662f\u4e00\u79cd\u88ab\u5ffd\u89c6\u7684\u611f\u89c9\uff0c\u4f46\u5374\u8574\u85cf\u7740\u5de8\u5927\u7684\u8425\u9500\u6f5c\u529b\u3002<\/p>\n","protected":false},"author":1914,"featured_media":110266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[1774,1070,2965,6036,2962,3807,6035],"special":[],"class_list":["post-110267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-1774","tag-1070","tag-2965","tag-6036","tag-2962","tag-3807","tag-6035","entry"],"views":87195,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/110267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1914"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=110267"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/110267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/110266"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=110267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=110267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=110267"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=110267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}