{"id":11295,"date":"2018-06-10T13:15:29","date_gmt":"2018-06-10T05:15:29","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=11295"},"modified":"2021-07-22T01:23:20","modified_gmt":"2021-07-21T17:23:20","slug":"%e6%9d%a5%e7%b3%bb%e7%bb%9f%e6%8b%86%e8%a7%a3%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e7%9a%843%e5%a4%a7%e7%bb%8f%e5%85%b8%e6%a8%a1%e5%9e%8b%ef%bc%8c%e5%ae%9e%e7%8e%b0%e7%94%a8%e6%88%b7%e7%9a%84%e7%88%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/11295.html","title":{"rendered":"\u6765\u7cfb\u7edf\u62c6\u89e3\u7528\u6237\u8fd0\u8425\u76843\u5927\u7ecf\u5178\u6a21\u578b\uff0c\u5b9e\u73b0\u7528\u6237\u7684\u7206\u53d1\u5f0f\u589e\u957f"},"content":{"rendered":"<p>\u8fd0\u8425\u7684\u91cd\u8981\u4f7f\u547d\u662f\u8fde\u63a5\u7528\u6237\u548c\u4ea7\u54c1\uff0c\u6309\u7167\u5bf9\u8fd0\u8425\u7684\u4f20\u7edf\u5206\u7c7b\u6765\u770b\uff0c\u8fd0\u8425\u53ef\u4ee5\u5206\u4e3a<a href=\"https:\/\/www.growthhk.cn\/product\">\u4ea7\u54c1\u8fd0\u8425<\/a>\u3001\u5185\u5bb9\u8fd0\u8425\u3001\u6d3b\u52a8\u8fd0\u8425\u548c\u7528\u6237\u8fd0\u8425\u3002<\/p>\n<p>\u4e0d\u7ba1<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%a7%e5%93%81%e8%bf%90%e8%90%a5\" title=\"\u4ea7\u54c1\u8fd0\u8425\" target=\"_blank\">\u4ea7\u54c1\u8fd0\u8425<\/a><\/span>\uff0c\u5185\u5bb9\u8fd0\u8425\u8fd8\u662f\u6d3b\u52a8\u8fd0\u8425\uff0c\u5b83\u4eec\u6700\u7ec8\u7684\u76ee\u7684\u90fd\u662f\u4e3a\u4e86\u7528\u6237\uff0c\u6240\u4ee5\u7406\u89e3\u7528\u6237\uff0c\u7406\u89e3\u7528\u6237\u8fd0\u8425\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u66f4\u597d\u7684\u53bb\u7406\u89e3\u8fd0\u8425\u7684\u5e95\u5c42\u903b\u8f91\u3002<\/p>\n<p>\u4f46\u7531\u4e8e\u7528\u6237\u8fd0\u8425\u9762\u5bf9\u7684\u884c\u4e1a\u4e0d\u540c\uff0c\u4e3b\u4f53\u4e0d\u540c\uff0c\u8fd0\u8425\u7684\u624b\u6bb5\u4e5f\u6709\u6240\u4e0d\u540c\uff0c\u6240\u4ee5\u7528\u6237\u8fd0\u8425\u7684\u5de5\u4f5c\u5185\u5bb9\u5448\u73b0\u4e3a\u9ad8\u5ea6\u4e0d\u6807\u51c6\uff0c\u8fd9\u79cd\u9ad8\u5ea6\u4e0d\u6807\u51c6\u4f7f\u5f97\u5f88\u591a\u8fd0\u8425\u4ece\u4e1a\u8005\u5728\u7528\u6237\u8fd0\u8425\u521d\u671f\u8d70\u4e86\u4e0d\u5c11\u5f2f\u8def\u3002<\/p>\n<p>\u6240\u4ee5\u4eca\u5929\u5c1d\u8bd5\u75283\u5927\u7ecf\u5178\u6a21\u578b\u6765\u7cfb\u7edf\u5730\u62c6\u89e3\u7528\u6237\u8fd0\u8425\uff0c\u5305\u62ec\u7528\u6237\u8fd0\u8425\u76ee\u6807\uff0c\u7528\u6237\u5206\u5c42\u7ba1\u7406\u548c\u7528\u6237\u5206\u7fa4\u7ba1\u7406\u4e09\u4e2a\u90e8\u5206\u3002<\/p>\n<h3>01.\u7528\u6237\u8fd0\u8425\u76ee\u6807 | AARRR\u6a21\u578b<\/h3>\n<p>\u4ec0\u4e48\u662f\u7528\u6237\u8fd0\u8425\uff1f\u5b83\u662f\u4ee5\u6700\u5927\u5316\u63d0\u5347\u7528\u6237\u4ef7\u503c\u4e3a\u76ee\u6807\uff0c\u901a\u8fc7\u5404\u7c7b\u8fd0\u8425\u624b\u6bb5\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\u3001\u7559\u5b58\u7387\u6216\u8005\u5176\u4ed6\u4ed8\u8d39\u6307\u6807\u3002<\/p>\n<p>\u800c\u5728\u4ea7\u54c1\u7684\u4e0d\u540c\u751f\u547d\u9636\u6bb5\uff0c\u6839\u636e\u7528\u6237\u53c2\u4e0e\u884c\u4e3a\u7684\u6df1\u5ea6\u4e0e\u7c7b\u578b\uff0c\u7528\u6237\u8fd0\u8425\u7684\u76ee\u6807\u5177\u4f53\u53ef\u4ee5\u62c6\u89e3\u4e3a5\u90e8\u5206\uff0c\u5206\u522b\u662fAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\uff0cActivation\uff08\u6fc0\u6d3b\u7528\u6237\/\u63d0\u5347<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e6%b4%bb%e8%b7%83%e5%ba%a6\" title=\"\u7528\u6237\u6d3b\u8dc3\u5ea6\" target=\"_blank\">\u7528\u6237\u6d3b\u8dc3\u5ea6<\/a><\/span>\uff09\uff0cRetention\uff08\u63d0\u9ad8\u7559\u5b58\uff09\uff0cRevenue\uff08\u589e\u52a0\u6536\u5165\uff09\uff0cReferral\uff08\u75c5\u6bd2\u4f20\u64ad\uff09\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u6240\u719f\u77e5\u7684<a href=\"https:\/\/www.growthhk.cn\/?s=AARRR\u6a21\u578b\">AARRR\u6a21\u578b<\/a>\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11296\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/AARRR\u6a21\u578b-6-600x414.png\" alt=\"\" width=\"600\" height=\"414\" \/><\/p>\n<p><strong>Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11297\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09-600x330.png\" alt=\"\" width=\"600\" height=\"330\" \/><\/p>\n<p>\u8fd9\u662f\u8fd0\u8425\u4ea7\u54c1\u7684\u7b2c\u4e00\u6b65\uff0c\u5728\u8fd9\u4e00\u6b65\u6211\u4eec\u9700\u8981\u56de\u7b54\u4e24\u4e2a\u95ee\u9898\uff1a\u6211\u7684\u7528\u6237\u662f\u8c01\uff1f\u600e\u6837\u83b7\u53d6\uff1f<\/p>\n<p>\u6211\u7684\u7528\u6237\u662f\u8c01\uff1f\u4f60\u9700\u8981\u6839\u636e\u4ea7\u54c1\u5c5e\u6027\uff0c\u5305\u62ec\u6838\u5fc3\u529f\u80fd\u3001\u4e1a\u52a1\u903b\u8f91\u3001\u4ea7\u54c1\u6240\u5904\u9636\u6bb5\u7b49\uff0c\u63cf\u7ed8\u7528\u6237\u753b\u50cf\uff0c\u5e76\u5bfb\u627e\u76ee\u6807\u7528\u6237\u805a\u96c6\u7684\u573a\u666f\u3002<\/p>\n<p>\u627e\u5230\u76ee\u6807\u7528\u6237\u540e\u5982\u4f55\u83b7\u53d6\uff1f\u8fd9\u5176\u5b9e\u662f\u4e00\u4e2a\u6e20\u9053\u95ee\u9898\u3002\u76ee\u524d\u83b7\u53d6\u7528\u6237\u7684\u6e20\u9053\u591a\u79cd\u591a\u6837\uff0c\u5305\u62ec\u79cd\u5b50\u7528\u6237\u9080\u8bf7\u3001\u793e\u4f1a\u5316\u5a92\u4f53\u4f20\u64ad\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u7ebf\u4e0b\u63a8\u5e7f\u7b49\u7b49\uff0c\u800c\u5177\u4f53\u91c7\u53d6\u54ea\u79cd\u65b9\u5f0f\uff0c\u4fa7\u91cd\u70b9\u5982\u4f55\u53d6\u820d\uff0c\u5219\u6839\u636e\u4ea7\u54c1\u7684\u4e0d\u540c\u7c7b\u578b\uff0c\u4ea7\u54c1\u5728\u53d1\u5c55\u7684\u4e0d\u540c\u9636\u6bb5\u800c\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>\u6bd4\u5982\u77e5\u4e4e\u5728\u521b\u7acb\u521d\u671f\u662f\u91c7\u7528\u9080\u8bf7\u5236\uff0c\u9080\u8bf7\u4e86\u5305\u62ec\u674e\u5f00\u590d\u3001\u859b\u86ee\u5b50\u3001\u5f90\u5c0f\u5e73\u3001\u96f7\u519b\u3001Keso\u7b49\u4e1a\u5185\u77e5\u540d\u4eba\u58eb\uff0c\u8fd9\u4e00\u4e3e\u63aa\u4e0d\u4ec5\u5960\u5b9a\u4e86\u77e5\u4e4e\u8fd9\u4e2a\u4ea7\u54c1\u7684\u57fa\u8c03\uff0c\u4e5f\u5e26\u52a8\u4e86\u5176\u5728\u77ed\u65f6\u95f4\u5185\u7684\u8fc5\u901f\u8e7f\u7ea2\uff1b<\/p>\n<p>\u518d\u6bd4\u5982\u6ef4\u6ef4\u5728\u65e9\u671f\uff0c\u662f\u901a\u8fc7\u5148\u62c9\u53f8\u673a\u7aef\uff0c\u518d\u62c9\u4e58\u5ba2\u7aef\uff0c\u518d\u62c9\u53f8\u673a\u7aef\u8fd9\u6837\u4e00\u79cd\u4ea4\u66ff\u7684\u65b9\u5f0f\u4fdd\u6301\u4f9b\u9700\u5e73\u8861\uff0c\u8fd9\u662f\u56e0\u4e3a\u8fd9\u7c7b\u4ea7\u54c1\u9996\u5148\u8981\u4fdd\u8bc1\u7684\u5c31\u662f\u4f9b\u7ed9\u4fa7\u7684\u5145\u8db3\u3002<\/p>\n<p><strong>Activation\uff08\u63d0\u5347\u7528\u6237\u6d3b\u8dc3\u5ea6\uff09<\/strong><\/p>\n<p>\u5bf9\u4e8e\u5927\u591a\u4ea7\u54c1\u800c\u8a00\uff0c\u771f\u6b63\u6709\u610f\u4e49\u7684\u662f\u6d3b\u8dc3\u7528\u6237\u6570\u800c\u975e\u6ce8\u518c\u7528\u6237\u6570\uff0c\u56e0\u4e3a\u53ea\u6709\u6d3b\u8dc3\u7528\u6237\u5728\u4e3a\u4ea7\u54c1\u521b\u9020\u7740\u4ef7\u503c\uff0c\u6240\u4ee5\u6211\u4eec\u9700\u8981\u901a\u8fc7\u63d0\u5347\u7528\u6237\u6d3b\u8dc3\u5ea6\u6765\u63d0\u5347\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11298\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Activation\uff08\u63d0\u5347\u7528\u6237\u6d3b\u8dc3\u5ea6\uff09-600x334.png\" alt=\"\" width=\"600\" height=\"334\" \/><\/p>\n<p>\u8fd9\u4e00\u9636\u6bb5\u6211\u4eec\u9700\u8981\u56de\u7b54\u4e24\u4e2a\u95ee\u9898\uff1a\u7528\u6237\u7684\u4ea7\u54c1\u4f53\u9a8c\u5982\u4f55\uff1f\u7528\u6237\u83b7\u5f97\u600e\u6837\u7684\u6536\u76ca\uff1f\u56e0\u4e3a\u53ea\u6709\u597d\u7684\u4ea7\u54c1\u4f53\u9a8c\uff0c\u4ee5\u53ca\u53ef\u9884\u671f\u7684\u6536\u76ca\uff08\u53ef\u4ee5\u662f\u7269\u8d28\u5956\u52b1\u4e5f\u53ef\u4ee5\u662f\u60c5\u611f\u5956\u52b1\uff09\uff0c\u7528\u6237\u624d\u4f1a\u6301\u7eed\u6d3b\u8dc3\u5728\u8be5\u4ea7\u54c1\u4e0a\u3002<\/p>\n<p>\u5173\u4e8e\u4ea7\u54c1\u4f53\u9a8c\uff0c\u4e3e\u4e2a\u53cd\u9762\u7684\uff0c\u4e5f\u662f\u5927\u5bb6\u90fd\u5f88\u719f\u6089\u7684\u4f8b\u5b50\uff1a\u88c5\u673a\u81ea\u5e26\u8f6f\u4ef6\u3002\u5f88\u591a\u4eba\u90fd\u9047\u5230\u8fc7\u8fd9\u6837\u7684\u60c5\u51b5\uff1a\u65b0\u4e70\u7684\u624b\u673a\u5185\u7f6e\u4e86\u5927\u91cf\u7b2c\u4e09\u65b9\u8f6f\u4ef6\uff0c\u5176\u4e2d\u4e00\u4e9b\u8f6f\u4ef6\u8fd8\u7ecf\u5e38\u53d1\u9001push\uff0c\u4e00\u4e2a\u610f\u5728\u523a\u6fc0\u7528\u6237\u6d3b\u8dc3\u7684\u52a8\u4f5c\u53cd\u800c\u6210\u4e86\u7528\u6237\u5378\u8f7d\u7684\u7406\u7531\u3002\u8fd9\u5c31\u662f\u5dee\u7684\u4ea7\u54c1\u4f53\u9a8c\uff0c\u6240\u4ee5\u8fd9\u4e9b\u4ea7\u54c1\u7ecf\u5e38\u5448\u73b0\u4f4e\u6d3b\u8dc3\u5ea6\u751a\u81f3\u96f6\u6d3b\u8dc3\u5ea6\u3002<\/p>\n<p>\u6b63\u9762\u7684\u5982\u5f88\u591a\u4f18\u8d28\u516c\u4f17\u53f7\u7684\u8bc4\u8bba\u533a\uff0c\u4ed6\u4eec\u662f\u901a\u8fc7\u8fd9\u6837\u6765\u63d0\u9ad8\u7528\u6237\u6d3b\u8dc3\u5ea6\u7684\uff1a\u5728\u6587\u7ae0\u63a8\u9001\u540e\uff0c\u5c0f\u7f16\u4f1a\u76ef\u7740\u540e\u53f0\u8bc4\u8bba\uff0c\u4e00\u6709\u7cbe\u5f69\u7684\u8bc4\u8bba\u5c31\u4f1a\u9a6c\u4e0a\u653e\u51fa\u6765\uff0c\u6709\u65f6\u8fd8\u4f1a\u7528\u4e00\u4e9b\u6296\u673a\u7075\u7684\u8bdd\u8fdb\u884c\u56de\u590d\u3002\u56e0\u4e3a\u5f53\u4e00\u4e2a\u7528\u6237\u70b9\u8fdb\u6587\u7ae0\uff0c\u770b\u5230\u6587\u672b\u6709\u5341\u51e0\u6761\u7559\u8a00\u65f6\uff0c\u4ed6\u7684\u53c2\u4e0e\u611f\u88ab\u6fc0\u53d1\uff0c\u7559\u8a00\u7684\u6b32\u671b\u5c31\u4f1a\u9ad8\uff1b\u6709\u7684\u7528\u6237\u751a\u81f3\u4ee5\u88ab\u81ea\u5df1\u559c\u6b22\u7684\u8d26\u53f7\u7cbe\u9009\u548c\u56de\u590d\u4e3a\u8363\u3002<\/p>\n<p><strong>Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09<\/strong><\/p>\n<p>\u201c\u7528\u6237\u6765\u5f97\u5feb\uff0c\u8d70\u5f97\u4e5f\u5feb\u3002\u201d\u8fd9\u662f\u4e92\u8054\u7f51\u666e\u53ca\u6240\u5e26\u6765\u7684\u5fc5\u7136\u73b0\u8c61\u3002\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u8bb8\u591a\u7684\u73b0\u8c61\u7ea7\u4ea7\u54c1\uff0c\u5982\u201c\u65c5\u884c\u9752\u86d9\u201d\u3001\u201c\u8138\u840c\u201d\u3001\u201c\u8db3\u8bb0\u201d\u7b49\uff0c\u5b83\u4eec\u4e00\u5f00\u59cb\u90fd\u975e\u5e38\u706b\uff0c\u83b7\u53d6\u7528\u6237\u7684\u80fd\u529bMAX\uff0c\u4f46\u662f\u5f80\u5f80\u53ea\u80fd\u6301\u7eed\u5f88\u77ed\u4e00\u6bb5\u65f6\u95f4\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11299\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09-600x271.png\" alt=\"\" width=\"600\" height=\"271\" \/><\/p>\n<p>\u5982\u679c\u60f3\u63d0\u9ad8\u7528\u6237\u7559\u5b58\uff0c\u90a3\u4e48\u4f60\u5c31\u8981\u4e0d\u65ad\u63d0\u9ad8\u7528\u6237\u7684\u820d\u5f03\u6210\u672c\uff0c\u4e5f\u5c31\u662f\u8981\u589e\u52a0\u6211\u4eec\u7528\u6237\u548c\u4ea7\u54c1\u7684\u8054\u7cfb\u548c\u4e92\u52a8\uff0c\u5e76\u4e14\u5f15\u5bfc\u4ed6\u4eec\u5728\u6211\u4eec\u4ea7\u54c1\u4e0a\u505a\u66f4\u591a\u7684\u4ea7\u51fa\/\u4ed8\u51fa\u3002<\/p>\n<p>\u6bd4\u5982\u5fae\u535a\uff0c\u4e0a\u9762\u6709\u6211\u4eec\u7684\u597d\u53cb\u5708\u5b50\u3001\u5174\u8da3\u5708\u5b50\uff0c\u5982\u679c\u6211\u4eec\u8981\u79bb\u5f00\u5fae\u535a\u6362\u4e00\u4e2a\u4ea7\u54c1\u7684\u8bdd\uff0c\u4e0d\u4ec5\u597d\u53cb\u8981\u8fc1\u79fb\uff0c\u5173\u6ce8\u7684\u4eba\u7fa4\u8981\u8fc1\u79fb\uff0c\u5174\u8da3\u7231\u597d\u4e5f\u8981\u91cd\u65b0\u6765\u4e00\u904d\uff0c\u90a3\u4e48\u8fd9\u6837\u7684\u820d\u5f03\u6210\u672c\u5c31\u4f1a\u975e\u5e38\u9ad8\uff1b<\/p>\n<p>\u53c8\u6bd4\u5982\u8bb0\u8d26\u7c7b\uff0c\u6210\u957f\u65e5\u8bb0\u7c7b\u7684\u5de5\u5177\u4ea7\u54c1\uff0c\u5c31\u662f\u8ba9\u7528\u6237\u4e0d\u65ad\u7684\u4f7f\u7528\u5de5\u5177\uff0c\u4ea7\u751f\u7528\u6237\u884c\u4e3a\uff0c\u7528\u6237\u4f7f\u7528\u8d8a\u9891\u7e41\uff0c\u4f7f\u7528\u75d5\u8ff9\u5c31\u8d8a\u591a\uff0c\u90a3\u4e48\u820d\u5f03\u6210\u672c\u5c31\u8d8a\u5927\uff0c\u56e0\u4e3a\u6211\u4eec\u5982\u679c\u8fc1\u79fb\u5230\u4e00\u4e2a\u65b0\u4ea7\u54c1\u7684\u8bdd\uff0c\u9700\u8981\u53bb\u91cd\u65b0\u5bfc\u4e00\u904d\u8fd9\u4e9b\u4e2a\u4eba\u6570\u636e\uff0c\u8fd9\u4e2a\u65f6\u5019\u8fd9\u4e9b\u6570\u636e\u5c31\u8d77\u5230\u4e86\u7559\u4f4f\u7528\u6237\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u6709\u4e9b\u4ea7\u54c1\u7684\u4f4e\u7559\u5b58\u5ea6\u662f\u8ddf\u4ea7\u54c1\u5f62\u6001\u76f8\u5173\u7684\uff0c\u6bd4\u5982\u5916\u5356\u4ea7\u54c1\u3001O2O\u4e0a\u95e8\u670d\u52a1\uff0c\u7528\u6237\u51e0\u4e4e\u4e0d\u4f1a\u592a\u5728\u610f\u8fd9\u7c7b\u4ea7\u54c1\u662f\u5426\u63d0\u4f9b\u4e86\u4e2a\u6027\u5316\u9700\u6c42\uff0c\u552f\u4e00\u770b\u91cd\u7684\u5c31\u662f\u6027\u4ef7\u6bd4\u3002<\/p>\n<p><strong>Revenue\uff08\u83b7\u53d6\u6536\u5165\uff09<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11300\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Revenue\uff08\u83b7\u53d6\u6536\u5165\uff09-600x284.png\" alt=\"\" width=\"600\" height=\"284\" \/><\/p>\n<p>\u5728\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u51e0\u4e4e\u6240\u6709\u7684\u4ea7\u54c1\u90fd\u662f\u4ee5\u76c8\u5229\u4e3a\u76ee\u7684\uff0c\u800c\u5982\u4f55\u76c8\u5229\u672c\u8d28\u662f\u4ea7\u54c1<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u5efa\u7acb\u3002<\/p>\n<p>\u6709\u7684\u4ea7\u54c1\u4e00\u51fa\u751f\u5c31\u81ea\u5e26\u7a33\u5b9a\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u6bd4\u5982\u6ef4\u6ef4\u51fa\u884c\u3001\u997f\u4e86\u4e48\u3001\u5927\u4f17\u70b9\u8bc4\u7b49\u751f\u6d3b\u670d\u52a1\u7c7b\u4ea7\u54c1\uff0c\u901a\u8fc7\u8c03\u914d\u4f9b\u7ed9\u4fa7\u548c\u9700\u6c42\u4fa7\u4e4b\u95f4\u7684\u4fe1\u606f\u8fde\u63a5\u6548\u7387\uff0c\u5411\u51fa\u79df\u8f66\u516c\u53f8\/\u79c1\u4eba\u53f8\u673a\/\u5165\u4f4f\u5e97\u5bb6\u7b49\u5f81\u6536\u670d\u52a1\u7ba1\u7406\u8d39\uff0c\u8fd9\u662f\u5176\u76c8\u5229\u6a21\u5f0f\u4e4b\u4e00\uff1b<\/p>\n<p>\u4f46\u4e5f\u6709\u5f88\u591a\u5de5\u5177\u7c7b\u4ea7\u54c1\u662f\u6ca1\u6709\u5f62\u6210\u5546\u4e1a\u6a21\u5f0f\u7684\uff0c\u50cf\u90ae\u7bb1\u3001\u64ad\u653e\u5668\u3001\u770b\u56fe\u8f6f\u4ef6\u7b49\uff0c\u4ed6\u4eec\u7684\u76ee\u7684\u5f80\u5f80\u662f\u4e3a\u4e86\u5b8c\u5584\u516c\u53f8\u7684\u4ea7\u54c1\u7ebf\uff0c\u5f62\u6210\u95ed\u73af\uff0c\u63d0\u5347\u7528\u6237\u5728\u4ea7\u54c1\u4e2d\u7684\u4f53\u9a8c\uff0c\u4ea7\u54c1\u672c\u8eab\u5176\u5b9e\u5e76\u4e0d\u8d5a\u94b1\uff1b<\/p>\n<p>\u8fd8\u6709\u4e00\u90e8\u5206\uff0c\u53ef\u4ee5\u8bf4\u5f88\u591a\u516c\u53f8\uff0c\u90fd\u5728\u4ea7\u54c1\u51e0\u8fd1\u6210\u578b\u4e4b\u540e\u624d\u6162\u6162\u63a2\u7d22\u51fa\u4e00\u5957\u53ef\u884c\u7684\u5546\u4e1a\u6a21\u5f0f\u7684\u3002\u6bd4\u5982\u60a6\u8dd1\u5708\u3001\u5495\u549a\u3001Keep\u8fd9\u7c7b\u7684\u8fd0\u52a8APP\u57fa\u672c\u662f\u201c\u5e7f\u544a+\u7535\u5546\uff08\u8fd0\u52a8\u8bbe\u5907\uff09\u201d\uff0c\u60a6\u8dd1\u5708\u5219\u8fd8\u6709\u5f88\u5927\u4e00\u90e8\u5206\u76c8\u5229\u6765\u81ea\u7ebf\u4e0a\u9a6c\u62c9\u677e\u7684\u8d5b\u4e8b\u6536\u5165\uff1b<\/p>\n<p>\u53c8\u6bd4\u5982\u5f97\u5230\u3001\u559c\u9a6c\u62c9\u96c5FM\u8fd9\u4e9b\u97f3\u9891\u7c7b\u4ea7\u54c1\u5219\u901a\u8fc7\u63a8\u51fa\u201c\u4ed8\u8d39\u7cbe\u54c1\u201d\uff0c\u5b9e\u73b0\u7531\u97f3\u9891\u5206\u4eab\u5e73\u53f0\u5230\u77e5\u8bc6\u4ed8\u8d39\u5e94\u7528\u5e73\u53f0\u7684\u8715\u53d8\uff0c\u5f00\u542f\u5546\u4e1a\u53d8\u73b0\u7684\u9053\u8def\u3002<\/p>\n<p><strong>Referral\uff08\u75c5\u6bd2\u4f20\u64ad\uff09<\/strong><\/p>\n<p>\u75c5\u6bd2\u4f20\u64ad\uff0c\u53c8\u79f0\u4e3a\u81ea\u4f20\u64ad\uff0c\u662f\u6307\u57fa\u4e8e\u7528\u6237\u5728\u7ebf\u4e0a\u7ebf\u4e0b\u793e\u4ea4\u4e2d\u7684\u5206\u4eab\u3001\u4e92\u52a8\u7b49\u53e3\u7891\u63a8\u5e7f\uff0c\u5b9e\u73b0\u7528\u6237\u7206\u53d1\u5f0f\u589e\u957f\u7684\u4f20\u64ad\u8fc7\u7a0b\u3002<\/p>\n<p>\u4e0d\u5c11\u54c1\u724c\u7684\u5d1b\u8d77\u5c31\u662f\u9760\u53e3\u7891\u63a8\u5e7f\uff0c\u6bd4\u5982\u575a\u679c\u54c1\u7c7b\u7684\u201c\u4e09\u53ea\u677e\u9f20\u201d\uff0c\u8003\u8651\u5230\u987e\u5ba2\u5403\u575a\u679c\u7684\u65f6\u5019\u9700\u8981\u5783\u573e\u888b\uff0c\u6240\u4ee5\u5728\u5305\u88f9\u4e2d\u914d\u7f6e\u4e86\u4e00\u4e2a\u888b\u5b50\uff0c\u8fd9\u79cd\u7ec6\u5fc3\u548c\u4f53\u8d34\u7684\u6781\u81f4\u4f53\u9a8c\u8fc5\u901f\u5728\u987e\u5ba2\u4e2d\u5efa\u7acb\u53e3\u7891\uff0c\u800c\u987e\u5ba2\u4e5f\u81ea\u613f\u5c06\u8fd9\u79cd\u7f8e\u597d\u4f53\u9a8c\u5206\u4eab\u5230\u793e\u4ea4\u5316\u5e73\u53f0\uff0c\u8fdb\u4e00\u6b65\u5efa\u7acb\u7f51\u7edc\u53e3\u7891\uff0c\u4ece\u800c\u5b9e\u73b0\u7528\u6237\u7684\u7206\u53d1\u5f0f\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11301\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Referral\uff08\u75c5\u6bd2\u4f20\u64ad\uff09-600x422.png\" alt=\"\" width=\"600\" height=\"422\" \/><\/p>\n<p>\u5f53\u7136\u5e76\u975e\u6240\u6709\u4ea7\u54c1\u90fd\u80fd\u5f62\u6210\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u8fd9\u5173\u952e\u5728\u4e8e\u6211\u4eec\u662f\u5426\u4e86\u89e3\u7528\u6237\u5fc3\u7406\uff0c\u662f\u5426\u80fd\u89e3\u51b3\u7528\u6237\u9700\u6c42\uff0c\u662f\u5426\u80fd\u7ed9\u7528\u6237\u5e26\u6765\u8d85\u51fa\u9884\u671f\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u52fe\u8d77\u7528\u6237\u5206\u4eab\u7684\u6b32\u671b\uff0c\u8fd9\u6837\u624d\u80fd\u8ba9\u4e92\u8054\u7f51\u4ea7\u54c1\u4ee5\u6700\u5c0f\u7684\u6210\u672c\u8fbe\u5230\u6700\u5927\u7684\u4f20\u64ad\u6548\u679c\u3002<\/p>\n<p>\u5145\u5206\u7406\u89e3\u548c\u4f7f\u7528AARRR\u6a21\u578b\uff0c\u53ef\u4ee5\u5341\u5206\u6e05\u6670\u5730\u4e86\u89e3\u5230\u4ea7\u54c1\u5728\u4e0d\u540c\u751f\u547d\u9636\u6bb5\u7684\u8fd0\u8425\u76ee\u6807\u5e76\u4ee5\u6b64\u5236\u5b9a\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n<h3>02.\u7528\u6237\u5206\u5c42\u7ba1\u7406 | \u7528\u6237<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e9%87%91%e5%ad%97%e5%a1%94%e6%a8%a1%e5%9e%8b\" title=\"\u91d1\u5b57\u5854\u6a21\u578b\" target=\"_blank\">\u91d1\u5b57\u5854\u6a21\u578b<\/a><\/span><\/h3>\n<p>\u524d\u9762\u6211\u4eec\u7528AARRR\u6a21\u578b\u5c06\u7528\u6237\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\u8fdb\u884c\u5206\u6790\uff0c\u7b80\u5355\u6982\u8ff0\u4e86\u8fd0\u8425\u5728\u4e0d\u540c\u9636\u6bb5\u5e94\u8be5\u89e3\u51b3\u7684\u4e0d\u540c\u95ee\u9898\u3002<\/p>\n<p>\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u968f\u7740\u7528\u6237\u57fa\u6570\u7684\u589e\u5927\uff0c\u7528\u6237\u5f00\u59cb\u5448\u73b0\u51fa\u5c5e\u6027\u5dee\u522b\uff08\u6bd4\u5982\u6027\u522b\uff0c\u5730\u57df\uff0c\u5e74\u9f84\u7b49\uff09\uff0c\u5373\u4f7f\u540c\u4e00\u5c5e\u6027\u7528\u6237\u4e5f\u6709\u7740\u4e0d\u540c\u7684\u4ea7\u54c1\u884c\u4e3a\u4e60\u60ef\uff0c\u7528\u6237\u7fa4\u4f53\u662f\u4e0d\u518d\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u6574\u4f53\uff0c\u6211\u4eec\u4f5c\u4e3a\u8fd0\u8425\u4eba\u5458\u4e5f\u5c31\u4e0d\u80fd\u91c7\u53d6\u201c\u4e00\u5200\u5207\u201d\u8fd9\u79cd\u7b80\u5355\u7c97\u66b4\u7684\u8fd0\u8425\u624b\u6bb5\u4e86\uff0c\u800c\u662f\u8981\u9700\u8981\u6839\u636e\u4e0d\u540c\u4eba\u7fa4\u9488\u5bf9\u6027\u8fd0\u8425\uff0c\u8fd9\u65e2\u53eb\u7cbe\u7ec6\u5316\u7b56\u7565\uff0c\u4e5f\u53eb\u505a\u7528\u6237\u5206\u5c42\u3002<\/p>\n<p>\u539f\u732b\u6251\u7f51\u4ea7\u54c1\u8fd0\u8425\u603b\u76d1@\u7c7b\u7c7b 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decoding=\"async\" class=\"aligncenter size-medium wp-image-11303\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8bba\u575b\u7b2c\u4e09\u7ea7\u548c\u7b2c\u56db\u7ea7\u7684\u7528\u6237-539x600.jpg\" alt=\"\" width=\"539\" height=\"600\" \/><\/p>\n<p>\u8bba\u575b\u7b2c\u4e09\u7ea7\u548c\u7b2c\u56db\u7ea7\u7684\u7528\u6237\u5219\u57fa\u672c\u9075\u5faa\u4e8c\u516b\u539f\u5219\uff1a20%\u7684\u7528\u6237\u751f\u4ea7\u4e86\u793e\u533a80%\u7684\u5185\u5bb9\uff08\u6bd4\u4f8b\u751a\u81f3\u66f4\u4f4e\uff09\uff0c\u4e5f\u662f\u8fd920%\u7684\u7528\u6237\u5e26\u52a8\u5efa\u7acb\u793e\u533a\u6587\u5316\uff0c\u5f71\u54cd\u90a380%\u7684\u7528\u6237\u3002<\/p>\n<p>\u5f53\u7136\u201c\u7528\u6237\u91d1\u5b57\u5854\u6a21\u578b\u201d\u5e76\u4e0d\u5b8c\u5168\u9002\u7528\u4e8e\u6240\u6709\u4ea7\u54c1\uff0c\u56e0\u4e3a\u4e0d\u662f\u6240\u6709\u4ea7\u54c1\u90fd\u6709\u81ea\u5df1\u7684\u793e\u533a\uff0c\u4f46\u5b83\u80cc\u540e\u7684\u8fd0\u8425\u903b\u8f91\u5374\u662f\u53ef\u4ee5\u5e94\u7528\u5230\u5176\u4ed6\u4ea7\u54c1\u5f62\u6001\u7684\u3002<\/p>\n<p>\u6bd4\u5982\u7535\u5546\u7684\u7528\u6237\u5206\u5c42\u53ef\u4ee5\u8fd9\u6837\u505a\uff08\u7528\u6237\u7684\u4f7f\u7528\u8def\u5f84\u7b80\u5316\u4e3a\u201c\u6ce8\u518c-\u4f7f\u7528-\u4e0b\u5355-\u4ed8\u8d39-\u5206\u4eab\u201d\uff09\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11304\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7535\u5546\u7684\u7528\u6237\u5206\u5c42-600x351.png\" alt=\"\" width=\"600\" height=\"351\" \/><\/p>\n<p>\u7528\u6237\u5206\u5c42\u540e\u5c31\u53ef\u4ee5\u5bf9\u7528\u6237\u8fdb\u884c\u9488\u5bf9\u6027\u8fd0\u8425\uff0c\u6bd4\u5982\u6211\u4eec\u5e0c\u671b\u65b0\u7528\u6237\u5f00\u59cb\u4f7f\u7528\u8be5\u4ea7\u54c1\uff0c\u5e38\u7528\u7684\u7b56\u7565\u662f\u65b0\u4eba\u798f\u5229\uff1b\u6211\u4eec\u5e0c\u671b\u5174\u8da3\u7528\u6237\u5b8c\u6210\u4ed8\u8d39\u7684\u51b3\u7b56\uff0c\u8d2d\u4e70\u5546\u54c1\uff0c\u5e38\u7528\u7684\u7b56\u7565\u662f\u4fc3\u9500\uff08\u901a\u8fc7\u9650\u65f6\u9650\u91cf\u4f18\u60e0\uff09\u7b49\u3002<\/p>\n<p>\u603b\u7ed3\u6765\u8bf4\uff0c\u7528\u6237\u91d1\u5b57\u5854\u6a21\u578b\u7ed9\u8fd0\u8425\u4eba\u7684\u542f\u53d1\u6709\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n<ul>\n<li>1.\u901a\u8fc7\u7528\u6237\u5206\u5c42\u5bf9\u4e0d\u540c\u7279\u6027\u7528\u6237\u91c7\u53d6\u9488\u5bf9\u6027\u7684\u8fd0\u8425\u7b56\u7565\uff1b<\/li>\n<li>2.\u628a\u7528\u6237\u8fd0\u842580%\u7684\u65f6\u95f4\u7528\u91d1\u5b57\u5854\u9876\u7aef\u90a320\uff05\u7684\u7528\u6237\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u6700\u6709\u4ef7\u503c\u7684\u6838\u5fc3\u7528\u6237\uff1b<\/li>\n<li>3.\u53ea\u6709\u548c\u7528\u6237\u957f\u671f\u63a5\u89e6\u7684\u4eba\uff0c\u624d\u80fd\u4e86\u89e3\u5230\u7528\u6237\u6700\u771f\u5b9e\u7684\u9700\u6c42\u3002<\/li>\n<\/ul>\n<h3>03.\u7528\u6237\u5206\u7fa4\u7ba1\u7406 | <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rfm\" title=\"RFM\" target=\"_blank\">RFM<\/a><\/span>\u6a21\u578b<\/h3>\n<p>\u7528\u6237\u5206\u5c42\u662f\u4e0a\u4e0b\u7ed3\u6784\uff0c\u53ef\u662f\u7528\u6237\u7fa4\u4f53\u5e76\u4e0d\u80fd\u4ee5\u8fd9\u79cd\u7ed3\u6784\u5b8c\u5168\u6982\u62ec\u3002\u6211\u4eec\u524d\u9762\u4ee5\u201c\u4ed8\u8d39\u201d\u5212\u51fa\u4e86\u4ed8\u8d39\u7528\u6237\u5c42\uff0c\u4f46\u8fd9\u90e8\u5206\u7fa4\u4f53\u4e5f\u6709\u5dee\u5f02\uff0c\u6709\u7528\u6237\u4e00\u63b7\u5343\u91d1\uff0c\u6709\u7528\u6237\u9ad8\u9891\u8d2d\u4e70\uff0c\u6709\u7528\u6237\u66fe\u7ecf\u8d2d\u4e70\u4f46\u662f\u73b0\u5728\u4e0d\u4e70\u4e86\uff0c\u8fd9\u8be5\u600e\u4e48\u7ec6\u5206\uff1f<\/p>\n<p>\u5982\u679c\u7ee7\u7eed\u589e\u52a0\u5c42\u6570\uff0c\u6761\u4ef6\u4f1a\u53d8\u5f97\u590d\u6742\uff0c\u4e5f\u4e0d\u5229\u4e8e\u8fd0\u8425\u7b56\u7565\u7684\u5236\u5b9a\u548c\u6267\u884c\u3002<\/p>\n<p>\u4e8e\u662f\u6211\u4eec\u4f7f\u7528\u6c34\u5e73\u7ed3\u6784\u7684\u7528\u6237\u5206\u7fa4\uff0c\u5c06\u540c\u4e00\u4e2a\u5206\u5c42\u5185\u7684\u7fa4\u4f53\u7ee7\u7eed\u5207\u5206\uff0c\u6ee1\u8db3\u66f4\u9ad8\u7684\u7cbe\u7ec6\u5316\u9700\u8981\u3002<\/p>\n<p>RFM\u6a21\u578b\u5c31\u662f\u5ba2\u6237\u7ba1\u7406\u4e2d\u7684\u7ecf\u5178\u65b9\u6cd5\uff0c\u5b83\u7528\u4ee5\u8861\u91cf\u6d88\u8d39\u7528\u6237\u7684\u4ef7\u503c\u548c\u521b\u5229\u80fd\u529b\uff0c\u662f\u4e00\u4e2a\u5178\u578b\u7684\u5206\u7fa4\u6a21\u578b\u3002<\/p>\n<p>\u5b83\u4f9d\u6258\u6536\u8d39\u7684\u4e09\u4e2a\u6838\u5fc3\u6307\u6807\uff1a\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff08Recency\uff09\u3001\u6d88\u8d39\u9891\u7387\uff08Frequency\uff09\u548c\u6d88\u8d39\u91d1\u989d\uff08Monetary\uff09\u3002<\/p>\n<ul>\n<li>\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff1a\u8861\u91cf\u7528\u6237\u7684\u6d41\u5931\uff0c\u6d88\u8d39\u65f6\u95f4\u8d8a\u63a5\u8fd1\u5f53\u524d\u7684\u7528\u6237\uff0c\u8d8a\u5bb9\u6613\u7ef4\u7cfb\u4e0e\u5176\u7684\u5173\u7cfb\u30021\u5e74\u524d\u6d88\u8d39\u7684\u7528\u6237\u4ef7\u503c\u80af\u5b9a\u4e0d\u59821\u4e2a\u6708\u524d\u624d\u6d88\u8d39\u7684\u7528\u6237\u3002<\/li>\n<li>\u6d88\u8d39\u91d1\u989d\uff1a\u8861\u91cf\u7528\u6237\u7684\u5bf9\u4f01\u4e1a\u5229\u6da6\u7684\u8d21\u732e\uff0c\u6d88\u8d39\u91d1\u989d\u8d8a\u9ad8\u7684\u7528\u6237\uff0c\u4ef7\u503c\u4e5f\u5c31\u8d8a\u9ad8\u3002<\/li>\n<li>\u6d88\u8d39\u9891\u7387\uff1a\u8861\u91cf\u7528\u6237\u7684\u5fe0\u8bda\u5ea6\uff0c\u662f\u7528\u6237\u5728\u9650\u5b9a\u7684\u671f\u95f4\u5185\u8d2d\u4e70\u7684\u6b21\u6570\uff0c\u6700\u5e38\u8d2d\u4e70\u7684\u7528\u6237\uff0c\u5fe0\u8bda\u5ea6\u4e5f\u8d8a\u9ad8\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11305\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/RFM\u6a21\u578b-600x377.png\" alt=\"\" width=\"600\" height=\"377\" 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by-bangyan\uff09<\/p>\n<p><strong><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u8350\u8bfb\u4ea7\u54c1\u8fd0\u8425\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/9394.html\">\u5343\u4eba\u5343\u9762\u7cbe\u51c6\u8425\u9500\uff0c\u5f15\u7206\u7528\u6237\u589e\u957f<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/11229.html\">\u4ea7\u54c1\u7ecf\u7406\u5206\u4eab\uff1a\u8d44\u8baf\u7c7bAPP\u5982\u4f55\u5229\u7528\u5de5\u5177\u9a71\u52a8\u589e\u957f\uff1f<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/11280.html\">\u5634\u5bf9\u5634\u6559\u4f60\u7cbe\u7ec6\u5316\u589e\u957f\u5fae\u4fe1\u7528\u6237\uff0c\u63d0\u9ad8\u6210\u4ea4\u8f6c\u5316\u7387\uff01<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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