{"id":113363,"date":"2024-02-06T11:07:53","date_gmt":"2024-02-06T03:07:53","guid":{"rendered":"https:\/\/www.growthhk.cn\/cgo\/113363.html"},"modified":"2024-02-06T16:04:06","modified_gmt":"2024-02-06T08:04:06","slug":"%e8%90%a5%e9%94%80%e7%9b%b8%e5%85%b3%e7%9a%8419%e4%b8%aa%e5%bf%83%e7%90%86%e6%95%88%e5%ba%94%ef%bc%8c%e4%bd%a0%e7%9f%a5%e9%81%93%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/113363.html","title":{"rendered":"\u8425\u9500\u76f8\u5173\u768419\u4e2a\u5fc3\u7406\u6548\u5e94\uff0c\u4f60\u77e5\u9053\u5417\uff1f"},"content":{"rendered":"

<\/p>\n

\u4f5c\u8005\uff1a\u9648\u58d5<\/p>\n

\u201c\u6709\u54ea\u4e9b\u4eba\u6027\u7684\u5f31\u70b9\u662f\u8425\u9500<\/a><\/span>\u5e38\u7528\u7684\u201d\uff1f\u8fd9\u662f\u77e5\u4e4e\u4e0a\u5f97\u5230\u56de\u7b54\u548c\u5173\u6ce8\u6700\u591a\u7684\u8425\u9500\u76f8\u5173\u7684\u95ee\u9898\u4e4b\u4e00\u3002\u95ee\u9898\u4e0b\u9762\uff0c\u6709\u54c1\u724c\u3001\u516c\u5173\u3001\u5e02\u573a\u3001\u8fd0\u8425\u3001\u9500\u552e\u7b49\u76f8\u5173\u4ece\u4e1a\u8005\u4ece\u8425\u9500\u5de5\u4f5c\u7684\u89c6\u89d2\u7ed9\u51fa\u7684\u7b54\u6848\uff0c\u5176\u4e2d\u4e0d\u4e4f\u8ba4\u4e3a\u201c\u5229\u7528\u4eba\u6027\u7684\u5f31\u70b9\u5c31\u80fd\u6263\u4f4f\u5ba2\u6237\u7684\u547d\u95e8\u201d\uff0c\u8ba4\u4e3a\u8fd9\u662f\u8425\u9500\u6210\u529f\u7684\u6377\u5f84\uff0c\u4e5f\u6709\u4ece\u6d88\u8d39\u8005\u89d2\u5ea6\u7684\u56de\u7b54\u5219\u5c06\u6b64\u89c6\u4f5c\u6d2a\u6c34\u731b\u517d\uff0c\u4eff\u4f5b\u4e00\u4e0d\u5c0f\u5fc3\u5c31\u4f1a\u88ab\u8425\u9500\u4eba\u5458\u5229\u7528\u5f31\u70b9\u6389\u5165\u9677\u9631\u3002<\/p>\n

\u8425\u9500\u7684\u672c\u8d28\u662f\u5f71\u54cd\u548c\u5f15\u5bfc\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff0c\u800c\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u53c8\u53d7\u5230\u5176\u5185\u5728\u5fc3\u7406\u56e0\u7d20\u548c\u5916\u90e8\u73af\u5883\u7684\u5f71\u54cd\uff0c\u56e0\u6b64\u6210\u529f\u8425\u9500\u4e0e\u6d1e\u5bdf\u4eba\u6027\u6216\u5fc3\u7406\u662f\u5bc6\u5207\u76f8\u5173\u7684\uff0c\u8fd9\u65e9\u5df2\u662f\u4e0d\u4e89\u7684\u5171\u8bc6\u3002<\/p>\n

\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\uff0c\u8425\u9500\u662f\u7b80\u5355\u5730\u5229\u7528\u201c\u4eba\u6027\u7684\u5f31\u70b9\u201d\u6216\u8005\u201c\u4f18\u70b9\u201d\uff0c\u800c\u662f\u8981\u53bb\u7814\u7a76\u4eba\u7684\u6d88\u8d39\u5fc3\u7406\u548c\u884c\u4e3a\u89c4\u5f8b\uff0c\u5373\u4e0d\u540c\u4eba\u7fa4\uff0c\u5728\u4e0d\u540c\u73af\u5883\u4e0b\u9762\u5bf9\u4e0d\u540c\u7684\u5185\u5bb9\u3001\u4fe1\u606f\u3001\u4ea7\u54c1\u3001\u670d\u52a1\u7b49\u65f6\u7684\u6709\u89c4\u5f8b\u7684\u5185\u5fc3\u6d3b\u52a8\u548c\u5916\u5728\u884c\u4e3a\u53cd\u5e94\uff0c\u518d\u636e\u6b64\u901a\u8fc7\u6539\u8fdb\u4ea7\u54c1\u548c\u670d\u52a1\u3001\u4f18\u5316\u8425\u9500\u5de5\u4f5c\u3001\u63d0\u5347\u6d88\u8d39\u4f53\u9a8c\u7b49\u7cfb\u5217\u6d3b\u52a8\u6765\u4e3a\u6d88\u8d39\u8005\u521b\u9020\u66f4\u5927\u7684\u4ef7\u503c\u3001\u66f4\u9ad8\u6548\u5730\u8ba9\u6e21\u4ef7\u503c\uff0c\u624d\u80fd\u83b7\u5f97\u8425\u9500\u7684\u6210\u529f\u3002\u6240\u4ee5\uff0c\u624d\u4f1a\u6709\u6d88\u8d39\u884c\u4e3a\u5b66\u3001\u8425\u9500\u5fc3\u7406\u5b66<\/a><\/span>\u7b49\u8425\u9500\u9886\u57df\u7684\u7ec6\u5206\u5b66\u79d1\u3002<\/p>\n

\u8bf4\u8fd9\u4e48\u591a\uff0c\u662f\u5e0c\u671b\u5927\u5bb6\u6b63\u786e\u770b\u5f85\u6240\u5206\u4eab\u7684\u8fd919\u4e2a\u5fc3\u7406\u6548\u5e94\u3002\u6210\u529f\u7684\u54c1\u724c\u8425\u9500<\/a><\/span>\u8981\u575a\u6301\u957f\u671f\u4e3b\u4e49\uff0c\u9075\u5faa\u786e\u5b9a\u6d88\u8d39\u7528\u6237\u9700\u6c42\u2014\u2014\u521b\u9020\u4ef7\u503c\uff08\u4ea7\u54c1\u670d\u52a1\uff09\u2014\u2014\u9ad8\u6548\u8ba9\u6e21\u4ef7\u503c\u7684\u57fa\u672c\u8303\u5f0f\uff0c\u4f46\u4e86\u89e3\u5e38\u89c1\u7684\u6d88\u8d39\u5fc3\u7406\u6548\u5e94\u6709\u52a9\u4e8e\u6211\u4eec\u66f4\u597d\u5730\u53bb\u601d\u8003\u3001\u7406\u89e3\u548c\u7b56\u5212\uff0c\u800c\u5728\u5bfb\u627e\u601d\u8def\u6216\u521b\u610f\u65f6\u7ffb\u4e00\u7ffb\u8fd9\u4e9b\u6761\u76ee\uff0c\u6216\u8bb8\u80fd\u5e26\u6765\u4e00\u4e9b\u7075\u611f\u542f\u53d1\uff0c\u4f46\u5207\u4e0d\u53ef\u5c06\u5176\u89c6\u4f5c\u7075\u4e39\u5999\u836f\u6216\u8005\u6377\u5f84\u6cd5\u95e8\u3002<\/p>\n

\u597d\u4e86\uff0c\u4e00\u8d77\u6765\u770b\u770b\u8fd920\u4e2a\u8425\u9500\u76f8\u5173\u7684\u5fc3\u7406\u6548\u5e94\u3002<\/p>\n

1. \u7a00\u7f3a\u539f\u5219Scarcity Principle<\/h2>\n

\u4eba\u4eec\u5f80\u5f80\u5bf9\u7a00\u5c11\u7684\u4e1c\u897f\u66f4\u5bb9\u6613\u4ea7\u751f\u8f83\u9ad8\u7684\u4ef7\u503c\u8bc4\u4ef7\uff0c\u6709\u4e00\u79cd\u5929\u751f\u7684\u5360\u6709\u6b32\u3002\u54c1\u724c\u8425\u9500\u53ef\u4ee5\u901a\u8fc7\u521b\u9020\u201c\u7a00\u7f3a\u611f\u201d\uff0c\u6765\u4fc3\u4f7f\u6d88\u8d39\u8005\u5c3d\u5feb\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n

\u5e38\u7528\u7684\u76f8\u5173\u8425\u9500\u624b\u6bb5\u6709\u201c\u9650\u91cf\u7248\u201d\u3001\u201c\u72ec\u5bb6\u9500\u552e\u201d\u3001\u201c\u9650\u65f6\u9500\u552e\u201d\u7b49\uff0c\u80fd\u591f\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u6b32\u671b\uff0c\u751a\u81f3\u53ef\u5927\u5e45\u63d0\u5347\u54c1\u724c\u6ea2\u4ef7\u3002\u6bd4\u5982\uff0c\u67d0\u54c1\u724c\u7684\u9650\u91cf\u7248\u7403\u978b\uff0c\u4f1a\u7ecf\u5e38\u5f15\u8d77\u7c89\u4e1d\u4eec\u75af\u72c2\u62a2\u8d2d\u3002<\/p>\n

2\u3001\u635f\u5931\u538c\u6076\u5fc3\u7406Loss Aversion<\/h2>\n

\u635f\u5931\u538c\u6076\uff0c\u662f\u6307\u4eba\u4eec\u9762\u5bf9\u540c\u6837\u6570\u91cf\u7684\u6536\u76ca\u548c\u635f\u5931\u65f6\uff0c\u8ba4\u4e3a\u635f\u5931\u66f4\u52a0\u4ee4\u4ed6\u4eec\u96be\u4ee5\u5fcd\u53d7\uff0c\u636e\u5fc3\u7406\u5b66\u5bb6\u7814\u7a76\u540c\u91cf\u7684\u635f\u5931\u5e26\u6765\u7684\u8d1f\u6548\u7528\u4e3a\u540c\u91cf\u6536\u76ca\u7684\u6b63\u6548\u7528\u76842.5\u500d\u3002<\/p>\n

\u8425\u9500\u5de5\u4f5c\u53ef\u4ee5\u9488\u5bf9\u6d88\u8d39\u8005\u635f\u5931\u538c\u6076\u5fc3\u7406\uff0c\u5236\u5b9a\u9650\u65f6\u4f18\u60e0\u3001\u9000\u8d27\u653f\u7b56\u3001\u8bd5\u7528\u6837\u54c1\u3001\u4ef7\u683c\u4fdd\u62a4\u3001\u79ef\u5206\u5956\u52b1\u8ba1\u5212\u3001\u5f3a\u8c03\u540e\u6094\u611f\u7b49\u7b56\u7565\uff0c\u6765\u521b\u9020\u7d27\u8feb\u611f\u3001\u51cf\u5c11\u611f\u77e5\u98ce\u9669\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u56e0\u5bb3\u6015\u9519\u5931\u597d\u4ea4\u6613\u6216\u4f53\u9a8c\u800c\u4ea7\u751f\u8d2d\u4e70\u52a8\u673a\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u4ee5\u4e0a\u79cd\u79cd\u7b56\u7565\u5c3d\u7ba1\u6709\u6548\uff0c\u4f46\u4e5f\u53ef\u80fd\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u8fc7\u5ea6\u7126\u8651\u6216\u5b9e\u9645\u7684\u5229\u76ca\u635f\u5931\uff0c\u4ece\u800c\u5bfc\u81f4\u54c1\u724c\u4fe1\u8a89\u548c\u6d88\u8d39\u8005\u4fe1\u4efb\u7684\u635f\u5931\uff0c\u4e00\u5b9a\u5ba1\u614e\u4f7f\u7528\u3002<\/p>\n

3\u3001\u6c89\u6ca1\u6210\u672c\u8c2c\u8bef Sunk Cost Fallacy<\/h2>\n

\u6c89\u6ca1\u6210\u672c\u5728\u7ecf\u6d4e\u5b66\u4e0a\u662f\u6307\u90a3\u4e9b\u5df2\u7ecf\u53d1\u751f\u5e76\u4e14\u65e0\u6cd5\u901a\u8fc7\u4efb\u4f55\u65b9\u5f0f\u6536\u56de\u7684\u6210\u672c\uff0c\u8fd9\u662f\u4e00\u79cd\u5386\u53f2\u6210\u672c\uff0c\u5bf9\u4e8e\u5f53\u524d\u7684\u51b3\u7b56\u6765\u8bf4\u662f\u4e0d\u53ef\u63a7\u7684\uff0c\u7406\u8bba\u4e0a\u8bb2\uff0c\u6c89\u6ca1\u6210\u672c\u4e0d\u5e94\u8be5\u5f71\u54cd\u4eba\u4eec\u5f53\u524d\u7684\u884c\u4e3a\u6216\u672a\u6765\u7684\u51b3\u7b56\u3002<\/p>\n

\u7136\u800c\uff0c\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\uff0c\u4eba\u4eec\u5f80\u5f80\u4f1a\u56e0\u4e3a\u4e0d\u613f\u610f\u63a5\u53d7\u5df2\u7ecf\u4ea7\u751f\u7684\u635f\u5931\u800c\u7ee7\u7eed\u6295\u5165\u66f4\u591a\u7684\u8d44\u6e90\uff0c\u8fd9\u662f\u4e00\u79cd\u88ab\u79f0\u4e3a\u201c\u6c89\u6ca1\u6210\u672c\u8c2c\u8bef\u201d\u7684\u5fc3\u7406\u73b0\u8c61\u3002<\/p>\n

\u5728\u6211\u770b\u6765\uff0c\u8fd9\u79cd\u5fc3\u7406\u73b0\u8c61\u7684\u4ea7\u751f\u5176\u5b9e\u662f\u6e90\u4e8e\u201c\u635f\u5931\u538c\u6076\u201d\u5fc3\u7406\u3002<\/p>\n

\u57fa\u4e8e\u201c\u6c89\u6ca1\u6210\u672c\u8c2c\u8bef\u201d\u7684\u5fc3\u7406\uff0c\u8425\u9500\u5de5\u4f5c\u53ef\u4ee5\u901a\u8fc7\u9884\u4ed8\u8d39\u7528\u548c\u8ba2\u91d1\u3001\u589e\u503c\u670d\u52a1\u3001\u5fe0\u8bda\u8ba1\u5212\u3001\u8ba2\u9605\u670d\u52a1\u3001\u6346\u7ed1\u9500\u552e\u548c\u9650\u5236\u6027\u9000\u8d27\u653f\u7b56\u7b49\u624b\u6bb5\uff0c\u6765\u9f13\u52b1\u6d88\u8d39\u8005\u589e\u52a0\u8d2d\u4e70\u6216\u907f\u514d\u53d6\u6d88\u4ea4\u6613\u3002<\/p>\n

\u5728\u91c7\u53d6\u76f8\u5173\u7b56\u7565\u65f6\uff0c\u5c24\u5176\u8981\u6ce8\u610f\u5408\u6cd5\u5408\u89c4\u3001\u8fc7\u7a0b\u900f\u660e\u3001\u4fe1\u606f\u5bf9\u79f0\uff0c\u4ee5\u514d\u635f\u5bb3\u54c1\u724c\u58f0\u8a89\u548c\u6d88\u8d39\u8005\u4fe1\u4efb\u3002<\/p>\n

4\u3001\u793e\u4f1a\u8ba4\u540c\u539f\u5219\u6216\u8005\u4ece\u4f17\u5fc3\u7406Social Identity Principle<\/h2>\n

\u4e3a\u4e86\u5bfb\u6c42\u793e\u4f1a\u5f52\u5c5e\u611f\u548c\u6b63\u786e\u6027\uff0c\u4e2a\u4f53\u5728\u7fa4\u4f53\u4e2d\u503e\u5411\u4e8e\u6a21\u4eff\u4ed6\u4eba\u884c\u4e3a\u6216\u9075\u5faa\u5927\u591a\u6570\u4eba\u7684\u610f\u89c1\u7684\u5fc3\u7406\u73b0\u8c61\uff0c\u5c24\u5176\u662f\u5728\u4e0d\u786e\u5b9a\u6216\u65b0\u9896\u7684\u60c5\u5883\u4e0b\u8fd9\u4e00\u73b0\u8c61\u5c24\u4e3a\u660e\u663e\u3002\u6cd5\u56fd\u793e\u4f1a\u5fc3\u7406\u5b66\u5bb6\u53e4\u65af\u5854\u592b\u00b7\u52d2\u5e9e\u521b\u4f5c\u7684\u793e\u4f1a\u5fc3\u7406\u5b66\u8457\u4f5c\u300a\u4e4c\u5408\u4e4b\u4f17\u300b\u5bf9\u76f8\u5173\u5fc3\u7406\u505a\u4e86\u6df1\u5165\u7684\u5206\u6790\uff0c\u8fd9\u4e5f\u662f\u8425\u9500\u4ece\u4e1a\u8005\u7684\u5fc5\u8bfb\u4e66\u7c4d\u4e4b\u4e00\uff0c\u611f\u5174\u8da3\u7684\u670b\u53cb\u53ef\u4ee5\u627e\u6765\u770b\u770b\u3002<\/p>\n

\u8fd9\u4e00\u5fc3\u7406\u6548\u5e94\u53cd\u5e94\u5728\u8425\u9500\u5de5\u4f5c\u4e2d\uff0c\u5f80\u5f80\u662f\u901a\u8fc7\u5c55\u793a\u4ed6\u4eba\u5bf9\u67d0\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u8ba4\u53ef\u548c\u652f\u6301\u6765\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u5e38\u89c1\u7684\u76f8\u5173\u8425\u9500\u7b56\u7565\u5305\u62ec\u540d\u4eba\u4ee3\u8a00\u3001\u7528\u6237\u8bc4\u4ef7\u3001\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u3001\u9650\u91cf\u53d1\u884c\u3001\u7fa4\u4f53\u5e7f\u544a\u3001\u4f17\u7b79\u4ee5\u53ca\u8d8b\u52bf\u548c\u793e\u7fa4\u8425\u9500\u7b49\uff0c\u90fd\u65e8\u5728\u8425\u9020\u4e00\u79cd\u5927\u4f17\u6b63\u5728\u8ffd\u968f\u7684\u60c5\u5883\uff0c\u5229\u7528\u6d88\u8d39\u8005\u7684\u5f52\u5c5e\u611f\u548c\u6b63\u786e\u6027\u9700\u6c42\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u8ddf\u968f\u591a\u6570\u4eba\u7684\u9009\u62e9\u3002<\/p>\n

\u8fd9\u79cd\u7b56\u7565\u53ef\u4ee5\u6709\u6548\u5730\u589e\u52a0\u4ea7\u54c1\u7684\u5438\u5f15\u529b\uff0c\u4f46\u5e94\u786e\u4fdd\u4fe1\u606f\u7684\u771f\u5b9e\u6027\uff0c\u4ee5\u7ef4\u62a4\u54c1\u724c\u7684\u8bda\u4fe1\u5ea6\u548c\u53ef\u6301\u7eed\u6027\u3002<\/p>\n

5\u3001\u4e92\u60e0\u539f\u7406Reciprocity Principle<\/h2>\n

\u4e92\u60e0\u539f\u7406\u6307\u4eba\u4eec\u5728\u63a5\u53d7\u522b\u4eba\u7684\u6069\u60e0\u540e\u4f1a\u611f\u5230\u6709\u4e49\u52a1\u56de\u62a5\u3002\u8fd9\u4ee5\u539f\u7406\u4e0d\u4ec5\u9650\u4e8e\u719f\u4eba\u4e4b\u95f4\uff0c\u5373\u4f7f\u662f\u964c\u751f\u4eba\u6216\u4e0d\u592a\u559c\u6b22\u7684\u4eba\uff0c\u53ea\u8981\u7ed9\u4e88\u4e86\u4e00\u5b9a\u7684\u6069\u60e0\uff0c\u4eba\u4eec\u901a\u5e38\u4e5f\u4f1a\u611f\u5230\u96be\u4ee5\u62d2\u7edd\u5bf9\u65b9\u7684\u8bf7\u6c42\u3002<\/p>\n

\u8425\u9500\u4e2d\u901a\u8fc7\u63d0\u4f9b\u514d\u8d39\u6837\u54c1\u3001\u4f18\u60e0\u5238\u3001\u8d60\u54c1\u3001\u8bd5\u7528\u670d\u52a1\u6216\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u7b49\uff0c\u521b\u9020\u4e00\u79cd\u6d88\u8d39\u8005\u6216\u76ee\u6807\u53d7\u4f17\u611f\u89c9\u53d7\u76ca\u4e8e\u54c1\u724c\u7684\u60c5\u51b5\uff0c\u6709\u52a9\u4e8e\u6fc0\u53d1\u5176\u56de\u62a5\u5fc3\u7406\uff0c\u4ece\u800c\u9f13\u52b1\u5176\u8d2d\u4e70\u6216\u652f\u6301\u54c1\u724c\u3002<\/p>\n

6\u3001\u597d\u5947\u5fc3\u5fc3\u7406Curious-mentality<\/h2>\n

\u8fd9\u662f\u5927\u5bb6\u90fd\u5f88\u719f\u6089\u7684\u5fc3\u7406\u6548\u5e94\uff0c\u4eba\u4eec\u5bf9\u4e8e\u672a\u77e5\u3001\u65b0\u5947\u3001\u6709\u8da3\u7684\u4e8b\u7269\u4f1a\u611f\u5230\u597d\u5947\uff0c\u5e76\u4f1a\u4ea7\u751f\u63a2\u7d22\u7684\u6b32\u671b\u3002<\/p>\n

\u8425\u9500\u5de5\u4f5c\u4e2d\u5e38\u5e38\u901a\u8fc7\u795e\u79d8\u5e7f\u544a\u3001\u6d3b\u52a8\u9884\u70ed\u4f20\u64ad\u3001\u521b\u65b0\u5305\u88c5\u3001\u9690\u85cf\u5185\u5bb9\u3001\u65b0\u4ea7\u54c1\u9884\u544a\u7b49\u65b9\u5f0f\uff0c\u6765\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u597d\u5947\u5fc3\uff0c\u523a\u6fc0\u5176\u4ea7\u751f\u5174\u8da3\u548c\u63a2\u7d22\u6b32\u671b\uff0c\u4fc3\u4f7f\u6d88\u8d39\u8005\u91c7\u53d6\u884c\u52a8\u548c\u589e\u52a0\u53c2\u4e0e\u5ea6\u3002<\/p>\n

7\u3001\u6743\u5a01\u6548\u5e94Appealt of Authority<\/h2>\n

\u4eba\u4eec\u5bf9\u4e8e\u6743\u5a01\u4eba\u58eb\u6216\u8005\u6743\u5a01\u673a\u6784\u6709\u7740\u5929\u7136\u7684\u4fe1\u4efb\u611f\u3002<\/p>\n

\u56e0\u6b64\uff0c\u8425\u9500\u5de5\u4f5c\u4e2d\u5f80\u5f80\u4f1a\u901a\u8fc7\u4e13\u5bb6\u63a8\u8350\u3001\u5c55\u793a\u8ba4\u8bc1\u548c\u5956\u9879\u3001\u540d\u4eba\u54c1\u724c\u4ee3\u8a00\u3001\u5a92\u4f53\u62a5\u9053\u3001\u5b98\u65b9\u8ba4\u53ef\u3001\u5b66\u672f\u5f15\u7528\u3001\u4e13\u4e1a\u5916\u89c2\u8bbe\u8ba1\u3001\u7528\u6237\u8bc4\u4ef7\u6848\u4f8b\u7814\u7a76\u7b49\u624b\u6bb5\uff0c\u6765\u5173\u8054\u6743\u5a01\u3001\u63d0\u5347\u4e13\u4e1a\u6027\u3001\u6253\u9020\u54c1\u724c\u80cc\u4e66\uff0c\u4ece\u800c\u589e\u52a0\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4fe1\u4efb\u548c\u8d2d\u4e70\u610f\u613f\u3002<\/p>\n

8\u3001\u786e\u8ba4\u504f\u8befConfirmation Bias<\/h2>\n

\u786e\u8ba4\u504f\u8bef\u662f\u6307\u4eba\u4eec\u503e\u5411\u4e8e\u5bfb\u627e\u3001\u89e3\u91ca\u548c\u8bb0\u5fc6\u4fe1\u606f\u4ee5\u8bc1\u5b9e\u81ea\u5df1\u7684\u9884\u671f\u548c\u4fe1\u5ff5\uff0c\u540c\u65f6\u5ffd\u89c6\u6216\u8d2c\u4f4e\u4e0e\u81ea\u5df1\u89c2\u70b9\u76f8\u53cd\u7684\u4fe1\u606f\u3002<\/p>\n

\u8425\u9500\u5de5\u4f5c\u53ef\u57fa\u4e8e\u8fd9\u79cd\u5fc3\u7406\u73b0\u8c61\u52a0\u5f3a\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u597d\u611f\uff0c\u5305\u62ec\u63d0\u4f9b\u5168\u9762\u7684\u4ea7\u54c1\u4fe1\u606f\u3001\u4fdd\u6301\u6c9f\u901a\u7684\u900f\u660e\u5ea6\u3001\u5c55\u793a\u591a\u6837\u5316\u7684\u7528\u6237\u8bc4\u4ef7\u3001\u63d0\u4f9b\u6559\u80b2\u6027\u5185\u5bb9\u4ee5\u589e\u5f3a\u6d88\u8d39\u8005\u7684\u8bc4\u4f30\u80fd\u529b\u3001\u9f13\u52b1\u81ea\u6211\u53cd\u601d\u3001\u5f15\u5165\u7b2c\u4e09\u65b9\u8bc4\u4ef7\u3001\u63d0\u4f9b\u4e92\u52a8\u5f0f\u4f53\u9a8c\u548c\u9002\u5ea6\u7684\u5bf9\u6bd4\u8425\u9500\u3002<\/p>\n

\u8fd9\u4e9b\u65b9\u6cd5\u65e8\u5728\u5e2e\u52a9\u6d88\u8d39\u8005\u4ece\u591a\u4e2a\u89d2\u5ea6\u83b7\u53d6\u548c\u7406\u89e3\u4fe1\u606f\uff0c\u907f\u514d\u56e0\u4e2a\u4eba\u9884\u8bbe\u89c2\u5ff5\u800c\u4ea7\u751f\u8bef\u5bfc\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u52a0\u5747\u8861\u548c\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u7b56\uff0c\u4e5f\u6709\u52a9\u4e8e\u5efa\u7acb\u54c1\u724c\u4fe1\u8a89\u548c\u957f\u671f\u7684\u5fe0\u8bda\u5ba2\u6237\u5173\u7cfb\u3002<\/p>\n

9\u3001\u6500\u6bd4\u5fc3\u7406Mind of Rivalry<\/h2>\n

\u4eba\u4eec\u5f80\u5f80\u5e0c\u671b\u901a\u8fc7\u7269\u8d28\u4e0a\u7684\u4f18\u8d8a\u611f\u6765\u5c55\u793a\u81ea\u5df1\u7684\u6210\u529f\u548c\u5730\u4f4d<\/p>\n

\u7531\u6b64\u4f1a\u5bfc\u81f4\u4e2a\u4f53\u503e\u5411\u4e8e\u4e0e\u4ed6\u4eba\u6bd4\u8f83\u81ea\u5df1\u6240\u62e5\u6709\u7684\u7269\u8d28\u8d22\u5bcc\u3001\u793e\u4f1a\u5730\u4f4d\u3001\u80fd\u529b\u6216\u5176\u4ed6\u5c5e\u6027\u6765\u5bfb\u6c42\u4f18\u8d8a\u611f\uff0c\u8fd9\u5c31\u662f\u6500\u6bd4\u5fc3\u7406\uff0c\u4e5f\u79f0\u4e3a\u6bd4\u8f83\u5fc3\u7406\u6216\u7ade\u4e89\u5fc3\u7406\u3002\u8fd9\u79cd\u5fc3\u7406\u73b0\u8c61\u53ef\u80fd\u8868\u73b0\u4e3a\u5411\u4e0a\u6bd4\u8f83\uff08\u4e0e\u8868\u73b0\u66f4\u597d\u7684\u4eba\u6bd4\u8f83\uff09\u548c\u5411\u4e0b\u6bd4\u8f83\uff08\u4e0e\u8868\u73b0\u4e0d\u5982\u81ea\u5df1\u7684\u4eba\u6bd4\u8f83\uff09\uff0c\u5e76\u4e14\u53ef\u4ee5\u6fc0\u53d1\u4e2a\u4f53\u7684\u8fdb\u53d6\u5fc3\uff0c\u6216\u8005\u5bfc\u81f4\u4e0d\u6ee1\u548c\u7fa1\u6155\u3002<\/p>\n

\u8425\u9500\u53ef\u4ee5\u9488\u5bf9\u6d88\u8d39\u8005\u7684\u6500\u6bd4\u5fc3\u7406\uff0c\u8ba9\u5176\u611f\u5230\u901a\u8fc7\u8d2d\u4e70\u7279\u5b9a\u5546\u54c1\u6216\u670d\u52a1\u80fd\u591f\u63d0\u5347\u81ea\u5df1\u7684\u793e\u4f1a\u5730\u4f4d\u548c\u4e2a\u4eba\u5f62\u8c61\uff0c\u5e38\u89c1\u7684\u6709\u91c7\u53d6\u5f3a\u8c03\u4ea7\u54c1\u4f5c\u4e3a\u5730\u4f4d\u548c\u8eab\u4efd\u7684\u8c61\u5f81\u3001\u63a8\u51fa\u9650\u91cf\u7248\u4ea7\u54c1\u3001\u5229\u7528\u540d\u4eba\u4ee3\u8a00\u3001\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5c55\u793a\u4ee4\u4eba\u7fa1\u6155\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u5c55\u793a\u5176\u4ed6\u7528\u6237\u7684\u6b63\u9762\u8bc4\u4ef7\u3001\u8fdb\u884c\u6bd4\u8f83\u5e7f\u544a\u3001\u63d0\u4f9b\u5956\u52b1\u548c\u8ba4\u53ef\u3001\u63d0\u4f9b\u4e2a\u6027\u5316\u5b9a\u5236\u670d\u52a1\u4ee5\u53ca\u521b\u5efa\u4f1a\u5458\u5236\u5ea6\u7b49\u7b56\u7565\uff0c\u4ece\u800c\u523a\u6fc0\u6d88\u8d39\u8005\u7684\u6500\u6bd4\u5fc3\u7406\uff0c\u5e76\u4fc3\u6210\u8d2d\u4e70\u3002<\/p>\n

\u4ee5\u4e0a\u7b56\u7565\u7684\u8fd0\u7528\uff0c\u9700\u8981\u4fdd\u6301\u5408\u9002\u7684\u9053\u5fb7\u6807\u51c6\u548c\u8206\u8bba\u654f\u611f\u5ea6\uff0c\u907f\u514d\u9020\u6210\u76f2\u76ee\u6500\u6bd4\u3001\u793e\u4f1a\u8d44\u6e90\u6d6a\u8d39\u548c\u8206\u8bba\u6279\u8bc4\u3002<\/p>\n

10\u3001\u8d2a\u5a6a\u5fc3\u7406Greedy-mentality<\/h2>\n

\u4eba\u4eec\u603b\u662f\u60f3\u8981\u66f4\u591a\uff0c\u4e2a\u4f53\u5bf9\u7269\u8d28\u8d22\u5bcc\u3001\u8d44\u6e90\u6216\u5229\u76ca\u7684\u5f3a\u70c8\u548c\u65e0\u4f11\u6b62\u7684\u6e34\u671b\uff0c\u5f80\u5f80\u8ffd\u6c42\u8d85\u51fa\u81ea\u5df1\u5b9e\u9645\u9700\u8981\u7684\u4e1c\u897f\u3002<\/p>\n

\u5728\u8425\u9500\u4e2d\uff0c\u53ef\u4ee5\u9488\u5bf9\u8fd9\u79cd\u5fc3\u7406\u6fc0\u52b1\u6d88\u8d39\u8005\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\u6216\u670d\u52a1\uff0c\u91c7\u53d6\u4f8b\u5982\u9650\u65f6\u6298\u6263\u3001\u4e70\u4e00\u8d60\u4e00\u3001\u589e\u503c\u670d\u52a1\u3001\u79ef\u5206\u5956\u52b1\u8ba1\u5212\u3001\u591a\u4e70\u4f18\u60e0\u3001\u6346\u7ed1\u9500\u552e\u4ee5\u53ca\u5f3a\u8c03\u6295\u8d44\u56de\u62a5\u7b49\u7b56\u7565\uff0c\u4f7f\u6d88\u8d39\u8005\u611f\u5230\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u8d2d\u4e70\u83b7\u5f97\u66f4\u591a\u7684\u5229\u76ca\u3002\u7136\u800c\uff0c\u4f7f\u7528\u8fd9\u4e9b\u7b56\u7565\u65f6\u9700\u8981\u4fdd\u6301\u8bda\u4fe1\u548c\u900f\u660e\u5ea6\uff0c\u4ee5\u907f\u514d\u8bef\u5bfc\u6d88\u8d39\u8005\u5e76\u7ef4\u62a4\u54c1\u724c\u7684\u957f\u671f\u58f0\u8a89\u3002<\/p>\n

11\u3001\u951a\u5b9a\u6548\u5e94Anchoring Effect<\/h2>\n

\u951a\u5b9a\u6548\u5e94\u662f\u6307\u4eba\u5728\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u5f80\u5f80\u4f1a\u53d7\u5230\u6700\u521d\u63a5\u89e6\u5230\u7684\u4fe1\u606f\u6216\u6570\u5b57\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u5c06\u5176\u4f5c\u4e3a\u53c2\u8003\u70b9\u6216\u57fa\u51c6\u6765\u8fdb\u884c\u540e\u7eed\u7684\u51b3\u7b56\u3002<\/p>\n

\u8425\u9500\u4e2d\u53ef\u4ee5\u57fa\u4e8e\u6b64\u5fc3\u7406\u6548\u5e94\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u8bbe\u7f6e\u4e00\u4e2a\u8f83\u9ad8\u7684\u521d\u59cb\u4ef7\u683c\u4f5c\u4e3a\u951a\u70b9\uff0c\u7136\u540e\u63d0\u4f9b\u6298\u6263\u6216\u4fc3\u9500\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u89c9\u5230\u4ed6\u4eec\u83b7\u5f97\u4e86\u4f18\u60e0\u3002\u540c\u6837\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u8f83\u4f4e\u7684\u8d77\u59cb\u4ef7\u683c\u4f5c\u4e3a\u951a\u70b9\uff0c\u4ee5\u6b64\u6765\u5438\u5f15\u6d88\u8d39\u8005\u8fdb\u5165\u5546\u5e97\u6216\u67e5\u770b\u5546\u54c1\uff0c\u7136\u540e\u901a\u8fc7\u9500\u552e\u66f4\u9ad8\u4ef7\u7684\u5546\u54c1\u6765\u63d0\u9ad8\u9500\u552e\u989d\u3002<\/p>\n

12\u3001\u89c6\u89c9\u51b2\u51fbVisual Impact<\/h2>\n

\u4eba\u7c7b\u89c6\u89c9\u7cfb\u7edf\u5bf9\u4e8e\u56fe\u50cf\u548c\u989c\u8272\u7684\u8bc6\u522b\u548c\u5904\u7406\u80fd\u529b\u975e\u5e38\u5f3a\u5927\uff0c\u5fc3\u7406\u611f\u53d7\u548c\u884c\u4e3a\u6d3b\u52a8\u4f1a\u56e0\u6b64\u53d7\u5230\u63a5\u6536\u5230\u7684\u89c6\u89c9\u4fe1\u606f\u7684\u5f71\u54cd\u3002<\/p>\n

\u8425\u9500\u5de5\u4f5c\u7279\u522b\u662f\u5e7f\u544a\uff0c\u53ef\u4ee5\u4f7f\u7528\u5f3a\u70c8\u3001\u9192\u76ee\u6216\u975e\u4f20\u7edf\u7684\u89c6\u89c9\u5143\u7d20\u6765\u5438\u5f15\u89c2\u4f17\u6ce8\u610f\u529b\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u4f7f\u7528\u9c9c\u8273\u7684\u989c\u8272\u3001\u5927\u80c6\u7684\u8bbe\u8ba1\u3001\u521b\u610f\u56fe\u50cf\u3001\u52a8\u6001\u6548\u679c\u3001\u4ea4\u4e92\u5f0f\u4f53\u9a8c\u3001\u8d85\u73b0\u5b9e\u4e3b\u4e49\u573a\u666f\u3001\u7a81\u51fa\u5c55\u793a\u3001\u521b\u610f\u6587\u6848\u3001\u7834\u574f\u6027\u8bbe\u8ba1\u4ee5\u53ca\u4e2a\u6027\u5316\u4f53\u9a8c\u7b49\u65b9\u6cd5\uff0c\u6765\u8fc5\u901f\u5438\u5f15\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\uff0c\u4f7f\u54c1\u724c\u6216\u4ea7\u54c1\u7ed9\u76ee\u6807\u76ee\u6807\u53d7\u4f17\u7559\u4e0b\u4e0e\u4f17\u4e0d\u540c\u7684\u6df1\u523b\u5370\u8c61\uff0c\u4ee5\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u7a81\u51fa\u663e\u793a\u3002<\/p>\n

13\u3001\u62d2\u7edd\u6548\u5e94Rejection Effect<\/h2>\n

\u5f53\u4eba\u88ab\u62d2\u7edd\u7684\u65f6\u5019\uff0c\u4f1a\u6fc0\u53d1\u5927\u8111\u4ea7\u751f\u591a\u5df4\u80fa\uff0c\u4ece\u800c\u611f\u89c9\u81ea\u5df1\u66f4\u52a0\u6e34\u671b\u83b7\u5f97\u88ab\u62d2\u7edd\u7684\u4e8b\u7269\uff0c\u8fd9\u79cd\u73b0\u8c61\u53ef\u80fd\u6e90\u4e8e\u4eba\u7c7b\u7684\u57fa\u672c\u52a8\u673a\u548c\u6b32\u671b\uff0c\u5373\u5bf9\u4e8e\u96be\u4ee5\u83b7\u5f97\u6216\u88ab\u9650\u5236\u7684\u4e8b\u7269\u7684\u5929\u7136\u5438\u5f15\u529b\u3002<\/p>\n

\u54c1\u724c\u8425\u9500\u53ef\u4ee5\u6697\u793a\u67d0\u79cd\u4ea7\u54c1\u662f\u72ec\u5bb6\u7684\u3001\u6570\u91cf\u6709\u9650\u7684\u3001\u9650\u65f6\u7684\u3001\u975e\u5356\u7684\uff0c\u4ece\u800c\u4ee4\u6d88\u8d39\u8005\u56e0\u4e3a\u611f\u89c9\u5230\u62d2\u7edd\u800c\u751f\u4ea7\u83b7\u5f97\u7d27\u8feb\u611f\uff0c\u6fc0\u53d1\u5176\u8d2d\u4e70\u6b32\u671b\u3002<\/p>\n

\u62d2\u7edd\u80fd\u8ba9\u6e34\u671b\u611f\u81a8\u80c0\uff0c\u8fd9\u4e5f\u662f\u73b0\u5728\u67d0\u4e9b\u7c7b\u578b\u7684\u53cd\u5957\u8def\u8425\u9500\u7b56\u7565\u7684\u5e95\u5c42\u5fc3\u7406\u903b\u8f91\u3002<\/p>\n

14\u3001\u5b8c\u578b\u5fc3\u7406Gestalt Psychology<\/h2>\n

\u5b8c\u578b\u5fc3\u7406\u53c8\u79f0\u683c\u5f0f\u5854\u5fc3\u7406\uff0c\u8ba4\u4e3a\u4eba\u7c7b\u7684\u601d\u7ef4\u548c\u611f\u77e5\u503e\u5411\u4e8e\u5c06\u4fe1\u606f\u6574\u5408\u6210\u4e00\u4e2a\u6709\u610f\u4e49\u7684\u6574\u4f53\u3002\u5982\u679c\u7528\u6237\u89c9\u5f97\u81ea\u5df1\u5df2\u7ecf\u82b1\u4e86\u5f88\u5927\u7cbe\u529b\u53bb\u5b9e\u73b0\u67d0\u4e2a\u76ee\u6807\uff0c\u4f46\u5c31\u5dee\u4e00\u70b9\u6ca1\u6709\u505a\u5230\uff0c\u5c31\u5f88\u5bb9\u6613\u4e3a\u201c\u5dee\u7684\u8fd9\u4e00\u70b9\u201d\u4ed8\u51fa\u884c\u52a8\u3002<\/p>\n

\u513f\u65f6\u7684\u5c0f\u6d63\u718a\u6c34\u6d52\u5361\u3001\u4e09\u56fd\u5361\uff0c\u4e92\u8054\u7f51\u8fd0\u8425\u4e2d\u5e38\u7528\u7684\u8363\u8a89\u7b49\u7ea7\u3001\u5fbd\u7ae0\u4f53\u7cfb\uff0c\u73b0\u5728\u7684\u5404\u79cd\u624b\u529e\u76f2\u76d2\u7b49\u7684\u706b\u7206\uff0c\u90fd\u53cd\u6620\u4e86\u8fd9\u4e00\u5b8c\u578b\u5fc3\u7406\u6548\u5e94\u3002<\/p>\n

\u6b64\u5916\uff0c\u5f53\u6d88\u8d39\u8005\u5df2\u7ecf\u9009\u62e9\u4e86\u4e00\u4ef6\u5546\u54c1\u5e76\u5f00\u59cb\u8fdb\u884c\u8d2d\u4e70\u6d41\u7a0b\uff0c\u4f46\u5728\u6700\u540e\u4e00\u6b65\u56e0\u4e3a\u67d0\u4e9b\u539f\u56e0\u653e\u5f03\u65f6\uff0c\u5546\u5bb6\u53ef\u4ee5\u5229\u7528\u5b8c\u578b\u5fc3\u7406\u6765\u5f15\u5bfc\u4ed6\u4eec\u5b8c\u6210\u8d2d\u4e70\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u53d1\u9001\u63d0\u9192\u90ae\u4ef6\u3001\u4f18\u60e0\u5238\u6216\u8005\u7279\u522b\u6298\u6263\u7b49\u65b9\u5f0f\uff0c\u9f13\u52b1\u6d88\u8d39\u8005\u5b8c\u6210\u8d2d\u4e70\u884c\u4e3a\uff0c\u4ee5\u5b9e\u73b0\u4ed6\u4eec\u7684\u5b8c\u6574\u613f\u671b\u3002<\/p>\n

15\u3001\u8d8b\u4e50\u907f\u82e6Seeking Pleasure and Avoiding Pain<\/h2>\n

\u8d8b\u4e50\u907f\u82e6\u662f\u4e00\u79cd\u666e\u904d\u5b58\u5728\u7684\u5fc3\u7406\u73b0\u8c61\uff0c\u6307\u7684\u662f\u4eba\u4eec\u503e\u5411\u4e8e\u8ffd\u6c42\u5feb\u4e50\u548c\u907f\u514d\u75db\u82e6\u7684\u884c\u4e3a\u3002\u8fd9\u79cd\u5fc3\u7406\u73b0\u8c61\u5728\u4eba\u7c7b\u7684\u751f\u6d3b\u4e2d\u8d77\u7740\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u5f71\u54cd\u7740\u6211\u4eec\u7684\u51b3\u7b56\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u3002<\/p>\n

\u8425\u9500\u8fd0\u7528\u6b64\u5fc3\u7406\u6548\u5e94\u7684\u4f8b\u5b50\u4e5f\u5f88\u591a\u3002\u4f8b\u5982\uff0c\u53ef\u4ee5\u5148\u7a81\u51fa\u7528\u6237\u5f53\u4e0b\u95ee\u9898\u7684\u56f0\u6270\u6765\u521b\u9020\u4ed6\u7684\u75db\u82e6\uff0c\u7136\u540e\u901a\u8fc7\u7ed9\u51fa\u89e3\u51b3\u4e4b\u9053\u6765\u7ed9\u4ed6\u521b\u9020\u5feb\u4e50\u7684\u673a\u4f1a\uff1b\u63d0\u4f9b\u6109\u60a6\u7684\u8d2d\u7269\u4f53\u9a8c\u3001\u4f18\u8d28\u7684\u670d\u52a1\u3001\u8212\u9002\u7684\u73af\u5883\u7b49\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u5e76\u4fc3\u4f7f\u4ed6\u4eec\u8fdb\u884c\u8d2d\u4e70\uff1b\u540c\u65f6\uff0c\u63d0\u4f9b\u4fbf\u6377\u7684\u9000\u8d27\u670d\u52a1\u3001\u5feb\u901f\u54cd\u5e94\u5ba2\u6237\u6295\u8bc9\u7b49\uff0c\u52aa\u529b\u51cf\u5c11\u6d88\u8d39\u8005\u7684\u75db\u82e6\u611f\uff0c\u4ee5\u63d0\u9ad8\u5176\u5bf9\u54c1\u724c\u7684\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n

16\u3001\u60c5\u611f\u9a71\u52a8Emotion-driven<\/h2>\n

\u4eba\u7c7b\u662f\u60c5\u611f\u52a8\u7269\uff0c\u60c5\u611f\u662f\u5f71\u54cd\u4eba\u4eec\u884c\u4e3a\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u56e0\u6b64\u6d88\u8d39\u4e0d\u5149\u53d6\u51b3\u4e8e\u5bf9\u5546\u54c1\u7684\u529f\u80fd\u6027\u9700\u6c42\uff0c\u6211\u4eec\u8fd8\u4f1a\u56e0\u4e3a\u60c5\u611f\u5171\u9e23\u800c\u6d88\u8d39\u3002<\/p>\n

\u8425\u9500\u5de5\u4f5c\u4e2d\u53ef\u4ee5\u901a\u8fc7\u8bb2\u8ff0\u6545\u4e8b\u3001\u5bfb\u627e\u5171\u540c\u8bb0\u5fc6\u6216\u4f7f\u7528\u5177\u6709\u60c5\u611f\u8272\u5f69\u7684\u8bed\u8a00\u3001\u56fe\u50cf\u548c\u97f3\u4e50\u7b49\u5143\u7d20\uff0c\u4ee5\u5524\u8d77\u6d88\u8d39\u8005\u7684\u6109\u60a6\u3001\u60b2\u4f24\u3001\u6000\u65e7\u3001\u6050\u60e7\u7b49\u5404\u79cd\u60c5\u611f\u4f53\u9a8c\uff0c\u4ee5\u4fc3\u4f7f\u5176\u8d2d\u4e70\u6d88\u8d39\u3002<\/p>\n

17\u3001\u6298\u4e2d\u6548\u5e94 Compromise effect<\/h2>\n

\u6298\u4e2d\u6548\u5e94\u662f\u6307\u6d88\u8d39\u8005\u5728\u9762\u5bf9\u591a\u4e2a\u9009\u9879\u65f6\u503e\u5411\u4e8e\u9009\u62e9\u4e2d\u95f4\u9009\u9879\u7684\u503e\u5411\u3002<\/p>\n

\u8fd9\u662f\u56e0\u4e3a\u6d88\u8d39\u8005\u7684\u51b3\u7b56\u5177\u6709\u975e\u7406\u6027\u503e\u5411\uff0c\u4f1a\u968f\u7740\u60c5\u5883\u7684\u53d8\u5316\u800c\u53d8\u5316\u3002\u5f53\u9009\u9879\u96c6\u5408\u4e2d\u65b0\u589e\u4e00\u4e2a\u6781\u7aef\u9009\u9879\u65f6\uff0c\u539f\u6765\u7684\u9009\u62e9\u65b9\u6848\u5c31\u4f1a\u53d8\u6210\u6298\u4e2d\u9009\u9879\uff0c\u5373\u4f7f\u5b83\u6ca1\u6709\u7edd\u5bf9\u7684\u4f18\u52bf\uff0c\u4e5f\u4f1a\u56e0\u4e3a\u5176\u6298\u4e2d\u7684\u4f4d\u7f6e\u800c\u53d8\u5f97\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n

\u8425\u9500\u4e2d\u53ef\u4ee5\u8bbe\u7f6e\u4ef7\u683c\u951a\u70b9\u3001\u5206\u5c42\u4ea7\u54c1\u7b56\u7565\u3001\u4fc3\u9500\u548c\u6298\u6263\u7b49\u624b\u6bb5\u6765\u5438\u5f15\u6d88\u8d39\u8005\u9009\u62e9\u67d0\u4e2a\u7279\u5b9a\u7684\u4e2d\u95f4\u9009\u9879\uff0c\u63d0\u9ad8\u7279\u5b9a\u4ea7\u54c1\u7684\u5438\u5f15\u529b\u548c\u9500\u552e\u4e1a\u7ee9\u3002<\/p>\n

18\u3001\u5e78\u5b58\u8005\u504f\u5deeSurvivorship bias<\/h2>\n

\u5e78\u5b58\u8005\u504f\u5dee\u662f\u4e00\u79cd\u5e38\u89c1\u7684\u903b\u8f91\u8c2c\u8bef\uff0c\u5b83\u53d1\u751f\u5728\u6211\u4eec\u5206\u6790\u4fe1\u606f\u65f6\u53ea\u8003\u8651\u4e86\u201c\u5e78\u5b58\u201d\u7684\u6570\u636e\uff0c\u800c\u5ffd\u7565\u4e86\u90a3\u4e9b\u201c\u672a\u5e78\u5b58\u201d\u7684\u6216\u5931\u8d25\u7684\u6848\u4f8b\u3002<\/p>\n

\u8425\u9500\u4e2d\u5f80\u5f80\u4f1a\u901a\u8fc7\u5c55\u793a\u751c\u7f8e\u7ed3\u5c40\u7684\u6545\u4e8b\u3001\u6210\u529f\u5ba2\u6237\u6848\u4f8b\u3001\u5f3a\u8c03\u6b63\u9762\u7ed3\u679c\u3001\u5229\u7528\u5f71\u54cd\u529b\u4eba\u7269\u548c\u907f\u514d\u8d1f\u9762\u4fe1\u606f\u7b49\u5145\u5206\u53d1\u6325\u201c\u5e78\u5b58\u8005\u504f\u5dee\u201d\u7684\u4f5c\u7528\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u77e5\u5230\u4ea7\u54c1\u5bf9\u4e8e\u81ea\u5df1\u7684\u5de8\u5927\u4ef7\u503c\uff0c\u4fc3\u8fdb\u5176\u5b8c\u6210\u51b3\u7b56\u8d2d\u4e70\u3002<\/p>\n

19\u3001\u81ea\u6211\u6982\u5ff5Self-Concept<\/h2>\n

\u6240\u8c13\u201c\u81ea\u6211\u6982\u5ff5\u201d\u662f\u5904\u4e8e\u4e00\u5b9a\u793e\u4f1a\u5730\u4f4d\u7684\u4e2a\u4f53,\u5728\u793e\u4f1a\u5316\u8fc7\u7a0b\u4e2d,\u9010\u6e10\u5f62\u6210\u7684\u5bf9\u81ea\u5df1\u7684\u770b\u6cd5\u548c\u6001\u5ea6\u3002\u76f8\u5173\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u7814\u7a76\u8868\u660e,\u6d88\u8d39\u8005\u5bf9\u5f85\u81ea\u6211\u7684\u89c2\u5ff5\u4f1a\u53cd\u6620\u5230\u6d88\u8d39\u6001\u5ea6\u548c\u884c\u4e3a\u6a21\u5f0f\u4e2d,\u54c1\u724c\u5f62\u8c61\u548c\u54c1\u724c\u6001\u5ea6\u662f\u81ea\u6211\u6982\u5ff5\u7684\u5916\u5728\u53cd\u6620\u3002<\/p>\n

\u54c1\u724c\u8425\u9500\u8981\u7406\u89e3\u548c\u547c\u5e94\u6d88\u8d39\u8005\u5bf9\u81ea\u6211\u7684\u8ba4\u77e5\u3001\u4ef7\u503c\u89c2\u548c\u671f\u671b\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u5e02\u573a\u8c03\u7814\u660e\u786e\u76ee\u6807\u5ba2\u6237\u7fa4\u7684\u81ea\u6211\u6982\u5ff5\u5e76\u636e\u6b64\u8bbe\u8ba1\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u7b56\u5212\u76f8\u5e94\u7684\u8425\u9500\u6d3b\u52a8\uff1b\u5851\u9020\u4e0e\u6d88\u8d39\u8005\u81ea\u6211\u6982\u5ff5\u76f8\u5951\u5408\u7684\u54c1\u724c\u5f62\u8c61\u548c\u4ef7\u503c\u89c2\u4ee5\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\uff0c\u5e76\u901a\u8fc7\u6301\u7eed\u7684\u8425\u9500\u6d3b\u52a8\u6765\u52a0\u5f3a\u8fd9\u79cd\u8054\u7cfb\uff0c\u6df1\u5316\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u8ba4\u540c\u611f\uff0c\u4ece\u800c\u9a71\u52a8\u6d88\u8d39\u51b3\u7b56\u548c\u589e\u5f3a\u54c1\u724c\u7684\u5e02\u573a\u7ade\u4e89\u529b\u3002<\/p>\n

\u5177\u4f53\u6765\u8bf4\uff0c\u54c1\u724c\u5ba3\u4f20\u4ef7\u503c\u89c2\u5438\u5f15\u7279\u5b9a\u4eba\u7fa4\u3001\u54c1\u724c\u70ed\u8877\u6253\u9020\u7c89\u4e1d\u8282\u3001\u7528\u6237\u53c2\u4e0e\u4ea7\u54c1\u8bbe\u8ba1\u7814\u53d1\u7b49\uff0c\u90fd\u662f\u8ba9\u6d88\u8d39\u8005\u7684\u81ea\u6211\u6982\u5ff5\u4e0e\u54c1\u724c\u5f62\u8c61\u5efa\u7acb\u5f3a\u8054\u7cfb\u7684\u4f53\u73b0\u3002<\/p>\n

\u5199\u5728\u6700\u540e\uff1a<\/strong><\/p>\n

\u8fd8\u662f\u8981\u5f3a\u8c03\uff0c\u771f\u6b63\u6210\u529f\u7684\u54c1\u724c\u8425\u9500\u5fc5\u987b\u575a\u6301\u957f\u671f\u4e3b\u4e49\uff0c\u9075\u5faa\u786e\u5b9a\u6d88\u8d39\u7528\u6237\u9700\u6c42\u2014\u2014\u521b\u9020\u4ef7\u503c\uff08\u4ea7\u54c1\u670d\u52a1\uff09\u2014\u2014\u9ad8\u6548\u8ba9\u6e21\u4ef7\u503c\u7684\u57fa\u672c\u8303\u5f0f\uff0c\u800c\u6d1e\u5bdf\u4eba\u6027\u5fc3\u7406\u3001\u4e86\u89e3\u6d88\u8d39\u884c\u4e3a\u89c4\u5f8b\u662f\u8fd9\u4e00\u5207\u5de5\u4f5c\u7684\u57fa\u7840\uff0c\u4e5f\u662f\u5236\u5b9a\u66f4\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\u548c\u7b56\u5212\u7cbe\u5f69\u7684\u8425\u9500\u521b\u610f\u7684\u50ac\u5316\u5242\uff0c\u5207\u4e0d\u53ef\u89c6\u4f5c\u6210\u529f\u7684\u6377\u5f84\u6216\u51b3\u80dc\u7684\u79d8\u8bc0\u3002<\/p>\n

THE END.<\/p>\n

\n

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