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\u4f5c\u8005\u662fLari Numminen\uff0c\u539f\u6587\u9898\u76ee\u4e3a\u300aAI in Marketing – 2024 CMO Survey Results\u300b\u53d1\u8868\u4e8egeneratemore.ai.<\/p>\n\n\n\n

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\n\n\n\n

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01. AI\u53ef\u4ee5\u4e3a\u8425\u9500\u4eba\u505a\u54ea\u4e9b\u4e8b\uff1f<\/strong><\/h2>\n\n\n\n

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02. \u53d7\u6b22\u8fce\u7684\u8425\u9500\u4eba\u5458AI\u5de5\u5177<\/strong><\/h2>\n\n\n\n

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\u300c\u6587\u6848\u4e0e\u6587\u672c\u7f16\u8f91\u300d\uff1a<\/strong>Jasper\u3001Writesonic\u3001Superlines.io\u3001Sudowrite\u3001SurferSEO\u548cGrammarly\u8fd9\u6837\u7684\u5de5\u5177\u6b63\u5728\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5199\u5f97\u66f4\u597d\u3001\u66f4\u5feb\u3002Jasper\u548cWritesonic\u8d70\u5728\u524d\u5217\uff0c\u63d0\u4f9bAI\u9a71\u52a8\u7684\u521b\u610f\u5185\u5bb9\u751f\u6210\uff0c\u8d34\u5408\u54c1\u724c\u7684\u8bed\u6c14\u548c\u98ce\u683c\u3002Superlines.io\u548cSudowrite\u5219\u901a\u8fc7\u63d0\u4f9b\u72ec\u7279\u7684\u5199\u4f5c\u8f85\u52a9\u5de5\u5177\uff0c\u63d0\u5347\u521b\u610f\u548c\u6548\u7387\u3002\u5bf9\u4e8e\u60f3\u8981\u4f18\u5316\u5185\u5bb9\u4ee5\u9002\u5e94\u641c\u7d22\u5f15\u64ce\u7684\u7528\u6237\uff0cSurferSEO\u5219\u53ef\u4ee5\u6307\u5bfc\u4ed6\u4eec\u521b\u4f5c\u51fa\u7b26\u5408SEO\u6807\u51c6\u7684\u5185\u5bb9\uff0c\u63d0\u5347\u6392\u540d\u3002Grammarly\u4ecd\u7136\u662f\u786e\u4fdd\u5199\u4f5c\u8bed\u6cd5\u51c6\u786e\u548c\u6e05\u6670\u7684\u91cd\u8981\u5de5\u5177\uff0c\u8fd9\u662f\u4e13\u4e1a\u6c9f\u901a\u7684\u5173\u952e\u73af\u8282\u3002<\/p>\n\n\n\n

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03.\u8425\u9500\u4eba\u5bf9AI\u63a5\u53d7\u7a0b\u5ea6<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

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\u7ea640%\u4ecd\u5728\u89c2\u671b\uff0c<\/strong>\u6323\u624e\u4e8e\u662f\u5426\u4e3a\u4eba\u5de5\u667a\u80fd (AI)\u9884\u7559\u9884\u7b97\u3002\u8fd9\u79cd\u4e0d\u786e\u5b9a\u6027\u6e90\u4e8e\u591a\u4e2a\u56e0\u7d20\u3002\u5bf9\u4e00\u4e9b\u4eba\u6765\u8bf4\uff0c\u8861\u91cf\u4eba\u5de5\u667a\u80fd\u6240\u627f\u8bfa\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI) \u662f\u4e2a\u6311\u6218<\/strong>\uff1b\u800c\u5bf9\u53e6\u4e00\u4e9b\u4eba\u6765\u8bf4\uff0c\u5982\u4f55\u786e\u4fdd\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u4e0e\u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\u76f8\u4e00\u81f4<\/strong>\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u8ddf\u98ce\u800c\u88ab\u91c7\u7528\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u7fa4\u4f53\u53ef\u80fd\u91c7\u53d6\u4e86\u4e00\u79cd\u8c28\u614e\u7684\u6001\u5ea6\uff0c\u5bfb\u6c42\u65e9\u671f\u4f7f\u7528\u8005\u7684\u6210\u529f\u7ecf\u9a8c\uff0c\u6216\u7b49\u5f85\u66f4\u660e\u786e\u7684\u6307\u6807\u6765\u5224\u65ad\u4eba\u5de5\u667a\u80fd\u662f\u5426\u5728\u8425\u9500\u4e2d\u5e26\u6765\u957f\u671f\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u5269\u4e0b\u768417%\u7684\u9996\u5e2d\u8425\u9500\u5b98<\/strong>\u9009\u62e9\u57282024\u5e74\u4e0d\u589e\u52a0\u4eba\u5de5\u667a\u80fd\u7684\u652f\u51fa\u3002\u4ed6\u4eec\u7684\u7406\u7531\u53ef\u80fd\u591a\u79cd\u591a\u6837\uff0c\u6bd4\u5982\u9884\u7b97\u9650\u5236\u3001\u8ba4\u4e3a\u4f20\u7edf\u8425\u9500\u66f4\u6709\u6548\u7b49\u3002\u8fd9\u4e2a\u7fa4\u4f53\u53ef\u80fd\u91c7\u53d6\u4e86\u201c\u89c2\u671b\u201d\u7684\u6001\u5ea6\uff0c\u5f85\u5e02\u573a\u8fdb\u4e00\u6b65\u6210\u719f\u540e\u518d\u6295\u5165\u8d44\u6e90\u3002\u6df1\u5165\u201c\u8d5e\u6210\u201d\u9635\u8425\uff0c\u8fd9\u4e9b\u9886\u5bfc\u8005\u4e0d\u4ec5\u5728\u6295\u8d44\u4eba\u5de5\u667a\u80fd\uff0c\u8fd8\u5c06\u5176\u6218\u7565\u6027\u5730\u6574\u5408\u5230\u6838\u5fc3\u8425\u9500\u529f\u80fd\u4e2d\u3002\u4ed6\u4eec\u8ba4\u8bc6\u5230\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u589e\u5f3a\u5bf9\u5ba2\u6237\u7684\u6d1e\u5bdf\u529b\uff0c\u5927\u89c4\u6a21\u751f\u6210\u5185\u5bb9\u4ee5\u53ca\u8ba9\u65e5\u5e38\u5de5\u4f5c\u66f4\u52a0\u81ea\u52a8\u5316\u3002\u5e0c\u671b\u901a\u8fc7\u6280\u672f\u91c7\u7eb3\u521b\u9020\u7ade\u4e89\u4f18\u52bf\uff0c\u63d0\u4f9b\u66f4\u4e2a\u6027\u5316\u548c\u66f4\u5177\u5438\u5f15\u529b\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u201c\u72b9\u8c6b\u4e0d\u51b3\u201d\u7684\u9996\u5e2d\u8425\u9500\u5b98\u53cd\u6620\u4e86\u66f4\u5e7f\u6cdb\u7684\u62c5\u5fe7\uff0c\u4f8b\u5982\u6570\u636e\u9690\u79c1\u3001\u56e2\u961f\u6280\u80fd\u63d0\u5347\u662f\u5426\u8ddf\u5f97\u4e0a\uff0cAI\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u4e0e\u73b0\u6709\u7684\u8425\u9500\u5de5\u5177\uff08\u6280\u672f\uff09\u65e0\u7f1d\u96c6\u6210\u7b49\u3002<\/p>\n\n\n\n

\u5c3d\u7ba1\u51b3\u7b56\u4e0a\u5b58\u5728\u5206\u6b67\uff0c\u8fd9\u4e9b\u9886\u5bfc\u8005\u5171\u540c\u7684\u8ba4\u8bc6\u662f\uff1a\u4eba\u5de5\u667a\u80fd\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u77ed\u6682\u7684\u8d8b\u52bf\uff0c\u800c\u662f\u8425\u9500\u9886\u57df\u7684\u53d8\u9769\u529b\u91cf\u3002<\/strong>\u65e0\u8bba\u4ed6\u4eec\u662f\u73b0\u5728\u6295\u8d44\u3001\u7a0d\u540e\u6295\u8d44\uff0c\u8fd8\u662f\u5728\u8bc4\u4f30\u5176\u4ed6\u4f18\u5148\u4e8b\u9879\uff0c\u8fd9\u4e9b\u9996\u5e2d\u8425\u9500\u5b98\u90fd\u660e\u767d\uff0c\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u4e2d\u7684\u89d2\u8272\u53ea\u4f1a\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n

04. AI\u4e3a\u8425\u9500\u4eba\u5e26\u6765\u54ea\u4e9b\u597d\u5904\uff1f<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

AI\u4e3a\u5e02\u573a\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u4e86\u53ea\u80fd\u7528\u201c\u8d85\u4eba\u201d<\/strong>\u6765\u5f62\u5bb9\u7684\u597d\u5904\uff1a<\/p>\n\n\n\n

\u300c\u6267\u884c\u901f\u5ea6\u300d\uff1a<\/strong>90%\u7684\u8425\u9500\u56e2\u961f\u62a5\u544a\u79f0\uff0cAI\u5e2e\u52a9\u4ed6\u4eec\u66f4\u5feb\u5730\u5b8c\u6210\u4efb\u52a1\u3002\u5728\u4e00\u4e2a\u628a\u63e1\u65f6\u673a\u624d\u80fd\u638c\u63e1\u5148\u673a\u7684\u9886\u57df\uff0c\u8fd9\u79cd\u901f\u5ea6\u662f\u65e0\u4ef7\u7684\u3002\u6bd4\u5982\u5feb\u901f\u4e86\u89e3\u5e02\u573a\u4ee5\u53ca\u6d88\u8d39\u8005\u7684\u559c\u597d\u8d8b\u52bf\u7b49\u3002<\/p>\n\n\n\n

\u300c\u521b\u610f\u7075\u611f\u300d\uff1a<\/strong>AI\u5de5\u5177\u4e0d\u4ec5\u4ec5\u662f\u5904\u7406\u6570\u636e\u7684\u5de5\u5177\uff1b\u5b83\u4eec\u4e5f\u88ab\u89c6\u4e3a\u521b\u610f\u7684\u6765\u6e90\u300288.6%\u7684\u8425\u9500\u4eba\u5458\u53d1\u73b0\uff0cAI\u6fc0\u53d1\u4e86\u66f4\u591a\u7684\u60f3\u6cd5\u548c\u521b\u9020\u6027\u601d\u7ef4\uff0c\u63d0\u4f9b\u4e86\u65b0\u7684\u89c6\u89d2\u548c\u65b0\u9896\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n

\u300c\u4efb\u52a1\u81ea\u52a8\u5316\u300d<\/strong>\uff1a\u5927\u7ea685.7%\u7684\u53d7\u8bbf\u8005\u6b23\u8d4fAI\u80fd\u591f\u81ea\u52a8\u5316\u624b\u52a8\u548c\u91cd\u590d\u7684\u4efb\u52a1\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u6548\u7387\uff0c\u8fd8\u51cf\u5c11\u4e86\u4eba\u4e3a\u9519\u8bef\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n

\u300c\u6218\u7565\u805a\u7126\u300d<\/strong>\uff1a\u968f\u7740AI\u5904\u7406\u65e5\u5e38\u4efb\u52a1\uff0c77.1%\u7684\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u5c06\u66f4\u591a\u65f6\u95f4\u7528\u4e8e\u6218\u7565\u5de5\u4f5c\u3002\u8fd9\u79cd\u4ece\u6218\u672f\u6267\u884c\u5230\u6218\u7565\u89c4\u5212\u7684\u8f6c\u53d8\u6b63\u5728\u663e\u8457\u5f71\u54cd\u54c1\u724c\u7684\u957f\u671f\u6210\u529f\u3002<\/p>\n\n\n\n

\u300c\u8d28\u91cf\u63d0\u5347\u300d<\/strong>\uff1aAI\u4e0d\u4ec5\u4ec5\u662f\u505a\u4e8b\u60c5\u66f4\u5feb\uff0c\u5b83\u8fd8\u80fd\u505a\u5f97\u66f4\u597d\u300260%\u7684\u8425\u9500\u4eba\u5458\u63d0\u5230\u7531\u4e8eAI\u7684\u6570\u636e\u9a71\u52a8\u6d1e\u5bdf\u548c\u7cbe\u51c6\u6027\uff0c\u81ea\u5df1\u7684\u5de5\u4f5c\u8d28\u91cf\u6709\u6240\u63d0\u9ad8\u3002<\/p>\n\n\n\n

\u300c\u6280\u80fd\u53d1\u5c55\u300d<\/strong>\uff1a\u5bf9\u4e8e52.9%\u7684\u8425\u9500\u56e2\u961f\u6765\u8bf4\uff0cAI\u662f\u4e00\u4e2a\u5b66\u4e60\u7684\u673a\u4f1a\u3002\u968f\u7740\u4e86\u89e3AI\u5de5\u5177\u7684\u5e94\u7528\uff0c\u4ed6\u4eec\u83b7\u5f97\u4e86\u65b0\u6280\u80fd\u548c\u77e5\u8bc6\uff0c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\u4fdd\u6301\u9886\u5148\u3002\u6240\u6709\u8fd9\u4e9bAI\u5de5\u5177\u7684\u5171\u540c\u4e3b\u9898\u662f\u5b83\u4eec\u80fd\u591f\u5904\u7406\u590d\u6742\u4efb\u52a1\u3001\u5206\u6790\u6d77\u91cf\u6570\u636e\uff0c\u5e76\u5927\u89c4\u6a21\u751f\u6210\u6d1e\u5bdf\u4ee5\u53ca\u76f8\u5173\u5185\u5bb9\u3002<\/strong>\u63d0\u9ad8\u6548\u7387\u7684\u80cc\u540e\uff0c\u662f\u8ba9\u8425\u9500\u4eba\u5458\u80fd\u96c6\u4e2d\u7cbe\u529b\u8fdb\u884c\u6218\u7565\u601d\u8003\u548c\u521b\u9020\u3002<\/p>\n\n\n\n

05. \u8425\u9500\u670d\u52a1\u5546\u4e5f\u8981\u79ef\u6781\u62e5\u62b1AI<\/strong><\/h2>\n\n\n\n

\u968f\u7740\u4eba\u5de5\u667a\u80fd\u80fd\u529b\u7684\u4e0d\u65ad\u6269\u5c55\uff0c\u8425\u9500\u9886\u5bfc\u8005\u6b63\u5728\u91cd\u65b0\u8c03\u6574\u4ed6\u4eec\u5bf9\u5408\u4f5c\u65b9\u548c\u81ea\u7531\u804c\u4e1a\u8005\u7684\u671f\u671b\u300285.7%\u7684\u53d7\u8bbf\u8005\u5e0c\u671bSEO\u4ee3\u7406\u673a\u6784<\/strong>\u5229\u7528AI\uff0c\u8fd9\u8868\u660e\u4ee3\u7406\u673a\u6784\u9700\u8981\u5229\u7528AI\u7684\u6570\u636e\u5904\u7406\u548c\u5206\u6790\u80fd\u529b\u6765\u63d0\u5347\u5176\u81ea\u7136\u641c\u7d22\u7b56\u7565\u3002<\/p>\n\n\n\n

\u5bf9\u4e8eSEM\u4ee3\u7406\u673a\u6784<\/strong>\uff0c77.1%\u7684\u5e02\u573a\u8425\u9500\u9886\u5bfc\u8005\u671f\u5f85\u5176\u4f7f\u7528AI\u6765\u4f18\u5316\u5e7f\u544a\u652f\u51fa\u548c\u76ee\u6807\u5b9a\u4f4d\uff0c\u786e\u4fdd\u6548\u7387\u548c\u6548\u679c\u3002<\/p>\n\n\n\n

\u7f51\u7ad9\u5f00\u53d1\u548c\u6587\u6848\u521b\u4f5c<\/strong>\uff1a75.7%\u7684\u9886\u5bfc\u8005\u5e0c\u671b\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u6574\u5408AI\u3002\u63a8\u52a8\u7f51\u7ad9\u7528\u6237\u4f53\u9a8c\u7684\u4e2a\u6027\u5316\uff0c\u5e76\u81ea\u52a8\u751f\u6210\u5927\u91cf\u5185\u5bb9\uff0c\u540c\u65f6\u4fdd\u6301\u9ad8\u6807\u51c6\u7684\u8d28\u91cf\u3002<\/p>\n\n\n\n

\u8bbe\u8ba1\u516c\u53f8<\/strong>\uff1a\u671f\u671b\u5229\u7528AI\uff0862.9%\uff09\u6765\u521b\u5efa\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u89c6\u89c9\u6548\u679c\uff0c\u4f7f\u7528\u80fd\u591f\u9884\u6d4b\u8bbe\u8ba1\u8d8b\u52bf\u548c\u7528\u6237\u504f\u597d\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n

\u516c\u5173\u4ee3\u7406\u673a\u6784<\/strong>\u76ee\u524d\u4e0eAI\u7684\u5173\u8054\u8f83\u5c11\uff0c\u53ea\u670945.7%\u7684\u5e02\u573a\u8425\u9500\u9886\u5bfc\u8005\u671f\u5f85\u5176\u4f7f\u7528\u751f\u6210\u6027AI\u3002\u8fd9\u53ef\u80fd\u53cd\u6620\u51fa\u5728\u7ba1\u7406\u516c\u5171\u5173\u7cfb\u548c\u54c1\u724c\u5f62\u8c61\u65f6\u4ecd\u7136\u9700\u8981\u7ec6\u817b\u7684\u4eba\u6027\u5316\u89e6\u611f\u3002<\/p>\n\n\n\n

06.\u00a0AI\u4e0d\u662f\u672a\u6765\uff0c\u800c\u662f\u73b0\u5728<\/strong><\/h2>\n\n\n\n

\u5bf9\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u5bf9\u4eba\u5de5\u667a\u80fd\u770b\u6cd5\u7684\u7efc\u5408\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u5f7b\u5e95\u6539\u9769\u8425\u9500\u9886\u57df\uff0c\u4f7f\u56e2\u961f\u5177\u5907\u8fd1\u4e4e\u8d85\u4eba\u7684\u80fd\u529b\u3002\u65e0\u8bba\u662f\u663e\u8457\u52a0\u5feb\u4efb\u52a1\u5b8c\u6210\u901f\u5ea6\uff0c\u8fd8\u662f\u8425\u9020\u6709\u5229\u4e8e\u521b\u9020\u6027\u601d\u7ef4\u7684\u73af\u5883\uff0c\u4eba\u5de5\u667a\u80fd\u5df2\u7ecf\u6210\u4e3a\u8425\u9500\u4eba\u5458\u5de5\u5177\u7bb1\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u8d44\u4ea7\u3002<\/p>\n\n\n\n

\u8425\u9500\u9886\u8896\u4eec\u4e0d\u4ec5\u56e0\u5176\u63d0\u5347\u5185\u5bb9\u8d28\u91cf\u548c\u6218\u7565\u6d1e\u5bdf\u7684\u80fd\u529b\u800c\u62e5\u62b1\u4eba\u5de5\u667a\u80fd\uff0c\u8fd8\u91cd\u65b0\u5b9a\u4e49\u4e86\u5bf9\u4ee3\u7406\u5408\u4f5c\u4f19\u4f34\u7684\u671f\u671b\uff0c\u63a8\u52a8\u5404\u4e2a\u4e13\u4e1a\u9886\u57df\u5e7f\u6cdb\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u3002<\/p>\n\n\n\n

\u968f\u7740\u4eba\u5de5\u667a\u80fd\u7684\u4e0d\u65ad\u6210\u719f\uff0c\u9010\u6b65\u5e94\u7528\u4e8e\u4ece\u5e02\u573a\u8425\u9500\u4ece\u6218\u7565\u5230\u6267\u884c\u7684\u5404\u4e2a\u73af\u8282\uff0c\u671d\u7740\u66f4\u9ad8\u6548\u3001\u66f4\u5177\u521b\u65b0\u6027\u548c\u66f4\u6570\u636e\u9a71\u52a8\u7684\u65b9\u5411\u53d1\u5c55\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e\u8425\u9500\u800c\u8a00\uff0cAI\u4e0d\u662f\u672a\u6765\uff0c\u800c\u662f\u73b0\u5728\u3002<\/strong><\/p>\n\n\n\n

\u539f\u6587\u94fe\u63a5\uff1ahttps:\/\/generatemore.ai\/blog\/ai-in-marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

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