{"id":12676,"date":"2018-07-16T12:36:21","date_gmt":"2018-07-16T04:36:21","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=12676"},"modified":"2021-07-09T11:39:42","modified_gmt":"2021-07-09T03:39:42","slug":"%e6%9c%aa%e6%9d%a5%e7%9a%84%e6%b6%88%e8%b4%b9%e4%b8%bb%e5%8a%9b%e5%86%9bz%e4%b8%96%e4%bb%a3%e7%9a%84%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e5%92%8c%e5%a2%9e%e9%95%bf%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/12676.html","title":{"rendered":"\u672a\u6765\u7684\u6d88\u8d39\u4e3b\u529b\u519bZ\u4e16\u4ee3\u7684\u5e02\u573a\u8425\u9500\u548c\u589e\u957f\u7b56\u7565"},"content":{"rendered":"<p>\u672c\u6587\u5c06\u7814\u7a76\u672a\u6765\u7684\u6d88\u8d39\u4e3b\u529b\u519b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/generationz\" title=\"Z\u4e16\u4ee3\" target=\"_blank\">Z\u4e16\u4ee3<\/a><\/span> &#8211; \u6eaf\u6e90\u76ee\u6807\u7fa4\u4f53\u7684\u5b9a\u4e49\uff0c\u91c7\u7528\u6d88\u8d39\u8005\u51b3\u7b56\u884c\u4e3a\u5206\u6790\u6a21\u578b\u7cfb\u7edf\u6d1e\u5bdfZ\u4e16\u4ee3\u6d88\u8d39\u4e60\u60ef\uff0c\u9488\u5bf9\u6d1e\u5bdf\u603b\u7ed3\u5bf9\u5e94\u7684\u5e02\u573a\u8425\u9500\u548c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e7%ad%96%e7%95%a5\" title=\"\u589e\u957f\u7b56\u7565\" target=\"_blank\">\u589e\u957f\u7b56\u7565<\/a><\/span>\uff0c\u5206\u6790\u76f8\u5173\u6848\u4f8b\uff0c\u770b\u61c2\u65b0\u4e00\u4ee3\u6d88\u8d39\u7fa4\u4f53\u3002<\/p>\n<p>\u6211\u4f5c\u4e3a\u4e00\u4e2a\u628a\u201c\u9b3c\u755c\u533a\u201d\u4f5c\u4e3a\u4e0b\u996d\u8001\u5e72\u5988\u768495\u540e\uff0cB\u7ad9\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u53ef\u8c13\u662f\u6211\u7684\u201c\u7cbe\u795e\u5bb6\u56ed\u201d\uff0c\u627f\u8f7d\u7740\u6d77\u91cf\u5a31\u4e50\u3001\u641e\u7b11\u3001\u521b\u610f\u3001\u6e38\u620f\u7b49\u4e00\u4f17\u5f15\u53d1\u201c\u9885\u5185\u9ad8\u6f6e\u201d\u7684\u5185\u5bb9\u3002\u54d4\u54e9\u54d4\u54e9\u5f39\u5e55\u7f51\uff0c\u4e00\u4e2a\u5173\u4e8eACG\u7684\u5f39\u5e55\u89c6\u9891\u5206\u4eab\u7f51\u7ad9\uff0c\u7b80\u79f0\u2014\u2014B\u7ad9\u3002\u5b83\u4e8e2009\u5e74\u4e0a\u7ebf\uff0c2017\u5e74\u4f1a\u5458\u7834\u4ebf\uff0c2018\u5e74\u5728\u7eb3\u65af\u8fbe\u514b\u6302\u724c\uff1b\u4e0d\u4ec5\u505a\u523010\u5e74\u4e0a\u5e02\uff0c\u66f4\u725b\u903c\u7684\u662f\uff0cB\u7ad9\u670982%\u7684\u7528\u6237\u90fd\u662fZ\u4e16\u4ee3\uff0c\u65e5\u6d3b\u8fbe\u523076\u5206\u949f\uff0c\u5e74\u672b\u7559\u5b58\u738779%\uff08\u89c6\u9891\u7f51\u7ad9\u5e74\u7559\u5b58\u7387\u572820%-40%\u4e4b\u95f4\uff09\u3002<\/p>\n<p>\u53ef\u662f\uff0c\u7c98\u4f4f\u4e86\u6d77\u91cf\u6b7b\u5b85\u840c\u4e8c\u7684B\u7ad9\uff0c\u6700\u8fd1\u53cd\u88ab\u7528\u6237\u627e\u4e0a\u832c\u3002CEO\u9648\u777f\u53d1\u4e86200\u591a\u4e07\u7684\u7ea2\u5305\u8865\u507f\uff0c\u5927\u5bb6\u8fd8\u662f\u4e0d\u4f9d\u4e0d\u9976\uff0c\u66f4\u662fUGC\u51fa\u4e86\u201c\u6076\u6bd2\u7236\u4eb2\u4e0e\u517b\u5973\u201d\u7684\u756a\u3002\u6211\u60f3\u7740\uff0c\u836f\u4e38\uff0c3\u6708\u521a\u4e0a\u5e02\u7684\u80a1\u7968\uff0c\u73b0\u5728\u53ef\u80fd\u515c\u4e0d\u4f4f\u5e95\u4e86\u3002\u679c\u7136\uff0cB\u7ad9\u7684\u80a1\u4ef7\u57286\u6708\u5f00\u59cb\u7011\u5e03\u6a21\u5f0f\uff0c\u6700\u65b0\u6536\u76d8\u4ef7\u51e0\u8fd1\u7834\u53d1\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12677\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/B\u7ad9-600x314.png\" alt=\"\" width=\"600\" height=\"314\" \/><\/p>\n<p>\u53cd\u89c2\u8fd9\u6b64\u4e8b\u4ef6\u7684\u5bfc\u706b\u7d22\u2014\u2014B\u7ad9\u4e5d\u5468\u5e74\u7ed9\u6240\u6709\u624b\u6e38\u53d1\u4e86\u5956\u52b1\uff0c\u5374\u628aFGO\u6392\u9664\u5728\u5916\u3002<\/p>\n<p>FGO\u5168\u79f0\u662fFate\uff0fGrand Order \u547d\u8fd0\uff0f\u51a0\u4f4d\u6307\u5b9a\uff0cB\u7ad9\u4ee3\u7406\u7684\u4e00\u6b3e\u6e38\u620f\uff0cFGO\u7ed9B\u7ad9\u5e26\u6765\u7684\u6536\u5165\u5360\u5230\u4e86\u6e38\u620f\u603b\u6536\u5165\u768483%\u3002<\/p>\n<p>\u4e0d\u5c11\u73a9\u5bb6\u4e0d\u6ee1B\u7ad9\u8fd0\u8425FGO\u7684\u6d88\u6781\u6001\u5ea6\uff0c\u5f00\u59cb\u8d28\u95eeB\u7ad9\u5546\u4e1a\u5316\u662f\u5426\u5bf9\u6e38\u620f\u8fdb\u884c\u6545\u610f\u6253\u538b\uff0c\u751a\u81f3\u90e8\u5206\u73a9\u5bb6\u5f00\u59cb\u9000\u5751\u3001\u6b62\u6c2a\u3001\u8981\u53d1\u7968\u3002B\u7ad9\u6b64\u4e3e\uff0c\u7740\u5b9e\u8ba9\u6838\u5fc3\u7528\u6237\u7fa4\u4f53Z\u4e16\u4ee3\u7684\u5fc3\u91cc\u51c9\u51c9\u4e86\u4e00\u628a\uff0c\u5f00\u59cb\u653e\u5f00\u7d27\u63e1\u7684\u201c2233\u201d\u7684\u624b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12678\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2233-600x228.png\" alt=\"\" width=\"600\" height=\"228\" \/><\/p>\n<p>\u5728\u8fd9\u91cc\u6211\u4eec\u4e0d\u96be\u53d1\u73b0\uff0cB\u7ad9\u7684\u53d1\u5c55\u8d70\u52bf\u8ddf\u6838\u5fc3\u7fa4\u4f53Z\u4e16\u4ee3\u6709\u201c\u5f3a\u5173\u8054\u201d\uff0c\u4e0d\u4ec5\u4eceB\u7ad9\u7684\u5b98\u65b9\u6001\u5ea6\uff0c\u4ece\u8fd9\u6b21\u4e8b\u4ef6\u5bf9B\u7ad9\u7684\u5f71\u54cd\u4e5f\u53ef\u4ee5\u89c1\u5f97\u3002\u5728B\u7ad9\u62db\u80a1\u8bf4\u660e\u4e66\u4e2d\uff0c\u9996\u6b21\u516c\u5f00\u62ab\u9732\u4e86\u8fd0\u8425\u6570\u636e\uff0c\u5176\u4e2d\u88abB\u7ad9\u89c6\u4e3a\u6838\u5fc3\u4ef7\u503c\u7684\u8d44\u6e90\uff0c\u548c\u8ba9\u6295\u8d44\u4eba\u6700\u5174\u594b\u7684\u6b63\u5f85\u5f00\u91c7\u7684\u201c\u91d1\u77ff\u201d\u6b63\u662f\u8fd9\u7fa4\u5e74\u8f7b\u7528\u6237\u7fa4\u2014\u2014Z\u4e16\u4ee3\u3002<\/p>\n<p>According to QuestMobile, as of December 31, 2017, approximately 81.7% of our user base were Generation Z, individuals born from 1990 to 2009 in China.\u00a0 \u2014\u2014B\u7ad9\u62db\u80a1\u8bf4\u660eP196<\/p>\n<p>\u53ef\u4e3a\u4ec0\u4e48\u8ba9B\u7ad9\u5728\u5404\u5927\u89c6\u9891\u7f51\u7ad9\u7684\u6fc0\u6218\u4e2d\u8131\u5f15\u800c\u51fa\u3001\u8d74\u7f8e\u4e0a\u5e02\u7684\u8fd9\u7fa4\u4eba\uff0c\u4e5f\u540c\u662f\u5bf9B\u7ad9\u6301\u6700\u5f3a\u70c8\u6000\u7591\u6001\u5ea6\u7684\u8fd9\u7fa4\u4eba\u3002\u4ed6\u4eec\u7684\u884c\u4e3a\u65e2\u8ba9\u4eba\u5174\u594b\uff0c\u4e5f\u4ee4\u4eba\u8d39\u89e3\u3002<\/p>\n<p>\u4e0d\u4ec5\u5982\u6b64\uff0cZ\u4e16\u4ee3\u8d8a\u6765\u8d8a\u8ba9\u4eba\u770b\u4e0d\u61c2\u7684\uff0c\u8fd8\u6709\u6367\u7ea2\u7cbe\u81f4\u773c\u5986\u7684\u82b1\u6837\u7f8e\u7537\uff0c\u6709\u8d85\u8fc739%\u7684\u4eba\u63a5\u53d7\u7537\u751f\u65e5\u5e38\u5316\u5986\uff0c\u8d21\u732e\u7740\u5e74\u589e\u957f\u8d85\u8fc7\u767e\u4ebf\u7684\u7537\u6027\u9762\u971c\u9999\u6c34\u6d88\u8d39\u5e02\u573a\uff1b\u5728\u5df4\u9ece\u65f6\u88c5\u5468\u6380\u8d77\u5927\u6d6a\u7684\u674e\u5b81\u3001\u592a\u5e73\u9e1f\u7b49\u201c\u56fd\u6f6e\u201d\uff1b\u5f00\u4e8610\u5929\u5c31\u706b\u7206\u5e1d\u90fd\u7684\u7f51\u7ea2\u5c4a\u6ce5\u77f3\u6d41\u571f\u9177\u9910\u5385\u201c\u6625\u4e3d\u5403\u996d\u516c\u53f8\u201d\u3002<\/p>\n<p>\u4e92\u8054\u7f51\u539f\u4f4f\u6c11\u3001ACG\u3001\u4e8c\u6b21\u5143\u3001\u5b64\u4e50\u4e3b\u4e49\u3001\u61d2\u7cfb\u751f\u6001\u3001\u64b8\u72d7\u5438\u732b\u517b\u732a&#8230;\u5404\u79cd\u6807\u7b7e\u3001\u5404\u79cd\u6027\u683c\u3001\u5404\u79cd\u72ec\u7279\u89e3\u8bfb\u53ef\u4ee5\u8bf4\u8ba9<a href=\"https:\/\/www.growthhk.cn\/market\">\u5e02\u573a\u8425\u9500<\/a>\u4eba\u773c\u82b1\u8033\u9e23\u4e86\u3002<\/p>\n<h3 style=\"text-align: center;\">\u90a3\u4e48Z\u4e16\u4ee3\u7a76\u7adf\u662f\u8c01\uff1f<\/h3>\n<p>Z\u4e16\u4ee3\uff0c\u4e5f\u88ab\u79f0\u4e3aGeneration Z\u3001Gen Z\uff0c\u662f\u88ab\u5b9a\u4e49\u4e3a\u51fa\u751f\u57281995-2012\u5e74\u4e4b\u95f4\uff0c\u5e74\u9f84\u57286-23\u5c81\uff0c\u8fd8\u6b63\u5728\u6821\u56ed\u6216\u8005\u521a\u521a\u6b65\u5165\u804c\u573a\u8fd9\u4e00\u5e74\u8f7b\u7fa4\u4f53\u3002\u636e\u79f0\uff0c95\u540e\u5df2\u7ecf\u5360\u4e86\u5168\u7403\u603b\u4eba\u53e31\/4\u7684\u5e2d\u4f4d\uff0c\u800c\u5728\u56fd\u5185\uff0c95\u540e\u7684\u7fa4\u4f53\u89c4\u6a21\u5df2\u63a5\u8fd12.5\u4ebf\u3002\u5728\u7f51\u7edc\u4f7f\u7528\u9891\u7387\u4e0a\uff0c95\u540e\u548c00\u540e\u7528\u6237\u5219\u662f\u6700\u4e3a\u6d3b\u8dc3\u7684\u4e00\u7fa4\u4eba\uff0c\u5df2\u7ecf\u8d85\u8d8a80\u540e\u76842.2\u4ebf\uff0c\u6210\u4e3a\u4e2d\u56fd\u4e92\u8054\u7f51\u7684\u4e2d\u575a\u529b\u91cf\u3002<\/p>\n<p>2015 \u5e74\u5168\u740395\u540e\u4ec5\u96f6\u82b1\u94b1\u603b\u91cf\u5c31\u9ad8\u8fbe400\u591a\u4ebf\u7f8e\u91d1\uff0c\u5df2\u4e0e\u540c\u4e00\u5e74\u4e2d\u56fd\u6295\u8d44\u8005\u5411\u6b27\u6d32\u548c\u5317\u7f8e\u5e02\u573a\u7684\u6295\u8d44\u989d\u76f8\u5f53\u3002\u800c\u5176\u7236\u6bcd\u6295\u5165\u5728\u5b69\u5b50\u8eab\u4e0a\u7684\u94b1\uff0c\u5219\u6bd4\u5b69\u5b50\u4eec\u96f6\u82b1\u94b1\u7684\u4e09\u500d\u8fd8\u8981\u591a\uff0c\u7ea6\u4e3a1400 \u4ebf\u7f8e\u91d1\u3002\u5728\u4e2d\u56fd\uff0c95\u540e\u7684\u7fa4\u4f53\u89c4\u6a21\u5df2\u63a5\u8fd12.5\u4ebf\u4eba\uff0c\u548c\u5176\u4ed6\u56fd\u5bb6\u7684\u540c\u9f84\u4eba\u76f8\u6bd4\uff0c\u4ed6\u4eec\u540c\u6837\u51fa\u624b\u9614\u7ef0\u300295\u540e\u6bcf\u6708\u82b1\u8d39\u5927\u7ea61314\u5143\uff0c\u8981\u662f\u5728\u6b64\u57fa\u7840\u4e0a\u52a0\u4e2a\u51e0\u767e\u5757\uff0c\u5c31\u80fd\u8d76\u4e0a2015\u5e74\u5168\u56fd\u4eba\u5747\u6c34\u5e73\u53ef\u652f\u914d\u6708\u6536\u5165\uff081830\u5143\uff09\u3002\u5982\u679c\u96f6\u552e\u4f01\u4e1a\u4ecd\u7136\u5bf9\u65b0\u5d1b\u8d77\u7684\u6d88\u8d39\u4e00\u4ee3\u89c6\u800c\u4e0d\u89c1\uff0c\u90a3\u4e48\u672a\u6765\uff0c\u4e3b\u6d41\u6d88\u8d39\u7fa4\u4f53\u5c06\u4f1a\u548c\u8fd9\u6837\u7684\u4f01\u4e1a\u6e10\u884c\u6e10\u8fdc\u3002<\/p>\n<p>\u662f\u7684\u6ca1\u9519\uff0c\u5728\u4f60\u7684\u8bb0\u5fc6\u8fd8\u5728\u5f39\u5f39\u73e0\u3001\u5403\u8fa3\u6761\u3001\u73a9\u6ce5\u5df4\u7684\u5c0f\u5c41\u5b69\uff0c\u5df2\u7ecf\u50cf\u6eda\u6eda\u6d6a\u6f6e\u4e00\u6837\u5411\u4f60\u94fa\u9762\u800c\u6765\u3002\u5728\u8fd9\u6837\u7684\u8d8b\u52bf\u9762\u524d\uff0c\u5148\u522b\u4e71\u4e86\u9635\u811a &#8211; \u60f3\u5168\u9762\u4f53\u7cfb\u5730\u4e86\u89e3\u4ed6\u4eec\uff0c\u6211\u4eec\u53ef\u4ee5\u5f15\u5165\u4e00\u4e2a\u6a21\u578b\u3002<\/p>\n<h3 style=\"text-align: center;\">Z\u4e16\u4ee3\u6d88\u8d39\u884c\u4e3a\u6d1e\u5bdf<\/h3>\n<p>\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u578bAISAS\u662f\u7531AIDMS\u6a21\u578b\u53d1\u5c55\u800c\u6765\uff0cAIDMA\u6a21\u578b\u662f\u57281898\u5e74\u7531\u7f8e\u56fd\u5e7f\u544a\u5b66\u5bb6E.S.\u5218\u6613\u65af\u6700\u5148\u63d0\u51fa\uff0c\u5373\u6307\u6d88\u8d39\u8005\u4ece\u770b\u5230\u5e7f\u544a\uff0c\u5230\u6700\u540e\u53d1\u751f\u8d2d\u7269\u884c\u4e3a\u4e4b\u95f4\uff0c\u5f15\u5bfc\u5176\u5fc3\u7406\u8fc7\u7a0b\uff0c\u5e76\u5c06\u5176\u987a\u5e8f\u6a21\u5f0f\u5316\u7684\u4e00\u79cd\u6cd5\u5219\uff0c\u5373Attention\u6ce8\u610f\u3001Interest\u5174\u8da3\u3001Desire\u6b32\u671b\u3001Memory\u8bb0\u5fc6\u3001Action\u8d2d\u4e70\u3002\u800c\u968f\u7740\u4f20\u64ad\u73af\u5883\u7684\u53d8\u5316\uff0c\u65e5\u672c\u7535\u901a\u516c\u53f8\u5c06\u5176\u53d1\u5c55\u4e3aAISAS\u6a21\u5f0f\uff0c\u5373Attention\u6ce8\u610f\u3001Interest\u5174\u8da3\u3001Search\u641c\u7d22\u3001Action\u8d2d\u4e70\u3001Share\u5171\u4eab\u4e94\u4e2a\u6b65\u9aa4\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12679\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Z\u4e16\u4ee3\u6d88\u8d39\u884c\u4e3a\u6d1e\u5bdf-600x298.png\" alt=\"\" width=\"600\" height=\"298\" \/><\/p>\n<p>\u4ece\u4f20\u7edf\u65f6\u4ee3\u5230Web2.0\u65f6\u4ee3\uff08\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff09\uff0c\u4eba\u4eec\u7684\u5a92\u4ecb\u4f7f\u7528\u4e60\u60ef\u3001\u5904\u7406\u4fe1\u606f\u7684\u65b9\u5f0f\u3001\u4e0e\u4ea7\u54c1\u7684\u63a5\u89e6\u70b9\u7b49\u90fd\u6709\u4e86\u975e\u5e38\u5927\u7684\u53d8\u5316\uff0c\u54c1\u724c\u548c\u7528\u6237\u4e4b\u95f4\u80fd\u591f\u76f8\u4e92\u503e\u542c\u5f7c\u6b64\u7684\u58f0\u97f3\uff0c\u4ea7\u751f\u5f3a\u70c8\u7684\u4e92\u52a8\u3002\u6d88\u8d39\u8005\u6bcf\u4e00\u6b65\u884c\u4e3a\u4e4b\u95f4\uff0c\u90fd\u5fc5\u7136\u4f1a\u6709\u4e0e\u4e4b\u5bf9\u5e94\u7684\u89e6\u53d1\u56e0\u7d20\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u7814\u7a76\u7684\u6d88\u8d39\u6d1e\u5bdf\u3002\u6240\u4ee5\u6211\u4eec\u5728\u8fd9\u91cc\u8fd0\u7528AISAS\uff0c\u5efa\u7acb\u8d77Z\u4e16\u4ee3\u884c\u4e3a\u5206\u6790\u6a21\u578b\uff0c\u6765\u5e2e\u52a9\u7406\u89e3Z\u4e16\u4ee3\u7684\u884c\u4e3a\uff0c\u53d1\u73b0\u66f4\u51c6\u786e\u7684\u6d88\u8d39\u6d1e\u5bdf\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u89e6\u5a92\u4e60\u60ef<\/strong><\/p>\n<p>1.Z\u4e16\u4ee3\u5bf9\u5e7f\u544a\u3001\u63a8\u9500\u5c24\u5176\u53cd\u611f\uff0c\u53cd\u800c\u559c\u6b22\u88ab\u719f\u4eba\u79cd\u8349\uff0c\u4fe1\u8d56\u793e\u7fa4\u5708\u5b50\u3002\u62a5\u7eb8\u3001\u7535\u89c6\u7b49\u7ebf\u4e0b\u4f20\u7edf\u5a92\u4f53\u6e20\u9053\u5df2\u96be\u4ee5\u89e6\u8fbeZ\u4e16\u4ee3\uff0c\u5728\u4e92\u8054\u7f51\u73af\u5883\u4e2d\uff0c\u4e3b\u6d41\u5e7f\u544a\u5f62\u5f0f\u201c\u5c55\u793a\u5e7f\u544a\u201d\u4e5f\u5df2\u7ecf\u5931\u6548\uff0c\u4ece1994\u5e74\u7f51\u7edc\u5c55\u793a\u5e7f\u544a\u88ab\u53d1\u660e\uff0c\u523020\u5e74\u540e\u7684\u4eca\u5929\uff0c\u5176\u5728\u5f62\u5f0f\u4e0a\u6ca1\u6709\u592a\u5927\u7684\u5dee\u5f02\uff0c\u672c\u8d28\u4e0a\u4e0e\u4f20\u7edf\u5a92\u4f53\u76f8\u540c\uff0c\u5bf9\u4e8eZ\u4e16\u4ee3\u6765\u8bf4\u8fd9\u8fd8\u662f\u54c1\u724c\u81ea\u8bf4\u81ea\u8bdd\u7684\u624b\u6bb5\u3002\u201c\u4efb\u6027\u201d\u7684Z\u4e16\u4ee3\u5e76\u4e0d\u4e70\u8d26\uff0c\u4ed6\u4eec\u4f1a\u91c7\u53d6\u5404\u79cd\u529e\u6cd5\u6781\u529b\u907f\u514d\u5e7f\u544a\uff0c69%\u7684Z\u4e16\u4ee3\u4f1a\u5728\u81ea\u5df1\u7684\u624b\u673a\u91cc\u5b89\u88c5\u5e7f\u544a\u62e6\u622a\u8f6f\u4ef6\u3002Ad Age\u7f51\u7ad9\u8fd8\u5927\u80c6\u9884\u6d4b\uff0c\u672a\u67653\u5e74\u8fd9\u6837\u7684\u786c\u5e7f\u5728\u4e92\u8054\u7f51\u4e0a\u5c06\u5b8c\u5168\u6d88\u5931\u6216\u88ab\u53d6\u4ee3\u3002<\/p>\n<p>\u201c\u5403\u8f6f\u4e0d\u5403\u786c\u201d\u7684Z\u4e16\u4ee3\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u4e5f\u66f4\u503e\u5411\u4e8e\u5411\u5bb6\u4eba\u3001\u670b\u53cb\u6216\u4fe1\u4efb\u7684\u7f51\u53cb\u5bfb\u6c42\u610f\u89c1\uff0c\u5176\u4ed6\u987e\u5ba2\u7684\u4ea7\u54c1\u8bc4\u4ef7\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u70b9\u8d5e\u6570\u91cf\u90fd\u4f1a\u5bf9\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u8d77\u5230\u663e\u8457\u5f71\u54cd\u300295\u540e\u8fd8\u70ed\u8877\u4e8e\u53cd\u9988\u548c\u5206\u4eab\u4ed6\u4eec\u7684\u60f3\u6cd5\uff0c72%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u7ecf\u5e38\u63d0\u4f9b\u4ea7\u54c1\u53cd\u9988\uff0c\u8fdc\u9ad8\u4e8e\u5168\u740340%\u7684\u5e73\u5747\u6c34\u5e73\u3002\u8fd9\u4e5f\u662fZ\u4e16\u4ee3\u559c\u6b22\u201c\u76f8\u4e92\u79cd\u8349\u201d\u7684\u539f\u56e0\u3002<\/p>\n<p>2.Z\u4e16\u4ee3\u4e5f\u662f\u4e92\u8054\u7f51\u539f\u4f4f\u6c11\uff0c\u591a\u5c4f\u5e55\u91cd\u5ea6\u4f7f\u7528\u60a3\u8005\uff0c\u4e25\u91cd\u7f3a\u4e4f\u8010\u5fc3\u3002\u4ed6\u4eec\u4e0d\u4ec5\u5728\u7535\u8111\u3001\u624b\u673a\u3001iPad\u7b49\u591a\u5c4f\u95f4\u5207\u6362\uff0c44%\u7684Z\u4e16\u4ee3\u81f3\u5c111\u5c0f\u65f6\u68c0\u67e5\u4e00\u6b21\u81ea\u5df1\u7684\u793e\u4ea4\u5a92\u4f53\uff0c\u8fd9\u4e9b\u7cbe\u529b\u5145\u6c9b\u7684\u5e74\u8f7b\u4eba\u4e0d\u4ec5\u65e9\u5df2\u4e60\u60ef\u5728\u591a\u5c4f\u4e4b\u95f4\u5207\u6362\uff0c\u8fd8\u5728\u591a\u6e20\u9053\u4e4b\u95f4\u81ea\u7531\u7a7f\u68ad\uff0c\u6240\u4ee5web\u548capp\u7684\u6d41\u7545\u7a0b\u5ea6\u4e5f\u6210\u4e3a\u8425\u9500\u4f7f\u7528\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u7684\u56e0\u7d20\u3002\u8d85\u8fc760%\u7684Z\u4e16\u4ee3\u4f1a\u56e0\u4e3aweb\u548capp\u4f7f\u7528\u4e0d\u591f\u6d41\u7545\u800c\u8df3\u51fa\u3002\u4e0e\u5e73\u5747\u6ce8\u610f\u529b\u65f6\u957f\u4e3a12\u79d2\u5343\u79a7\u4e00\u4ee3\u76f8\u6bd4\uff0c\u800cZ\u4e16\u4ee3\u53ea\u67098\u79d2\u3002\u5343\u79a7\u4e00\u4ee3\u5728\u540c\u4e00\u65f6\u95f4\u5185\u5e73\u5747\u4f7f\u75283\u4e2a\u5c4f\u5e55\uff0c\u800cZ\u4e16\u4ee3\u5728\u540c\u4e00\u65f6\u95f4\u5185\u53ef\u4ee5\u6a2a\u8de85\u4e2a\u5c4f\u5e55\u3002\u4ed6\u4eec\u4e25\u91cd\u7f3a\u4e4f\u8010\u5fc3\uff0c\u5982\u679c\u5e7f\u544a\u4e0d\u5728\u524d8\u79d2\u5438\u5f15Z\u4e16\u4ee3\uff0c\u90a3\u5c06\u6ca1\u6709\u6253\u52a8\u4ed6\u4eec\u7684\u673a\u4f1a\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u4fe1\u606f\u641c\u96c6<\/strong><\/p>\n<p>\u4e0d\u76f2\u4ece\uff0c\u591a\u65b9\u9762\u6c42\u8bc1\u83b7\u53d6\u4fe1\u606f\u3002\u4e2d\u56fd\u4ece1994\u5e74\u63a5\u5165\u4e92\u8054\u7f51\uff0cZ\u4e16\u4ee3\u4ece1995\u5e74\u51fa\u751f\uff0c\u662f\u540d\u526f\u5176\u5b9e\u7684\u4e92\u8054\u7f51\u5b9d\u5b9d\u3002\u4ed6\u4eec\u4ece\u5c0f\u63a5\u53d7\u591a\u5143\u7684\u4fe1\u606f\u5e76\u80fd\u591f\u9ad8\u6548\u5904\u7406\uff0c\u517b\u6210\u4e86\u8fa9\u8bc1\u601d\u7ef4\u3002\u56e0\u800c\u4ed6\u4eec\u4e0e\u751f\u4ff1\u6765\u7684\u53e6\u4e00\u9879\u80fd\u529b\u5c31\u662f\u591a\u89d2\u5ea6\u5730\u8fa9\u8bc1\u601d\u8003\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u8f7b\u6613\u5730\u76f8\u4fe1\u548c\u76f2\u4ece\u522b\u4eba\u7684\u89c2\u70b9\u3002\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\uff0c\u6211\u4eec\u5f80\u5f80\u80fd\u542c\u5230\u201c\u6211\u53ea\u8bc4\u8bba\u6211\u771f\u6b63\u4e86\u89e3\u7684\u4e8b\u60c5\u201c\u8fd9\u6837\u7684\u58f0\u97f3\u3002\u6839\u636e\u5c3c\u5c14\u68ee2015\u5e74\u53d1\u5e03\u7684\u300a\u5168\u7403\u5e7f\u544a\u4fe1\u4efb\u8c03\u67e5\u300b\u4e2d\uff0cZ\u4e16\u4ee3\u5bf9\u540c\u4e00\u5e7f\u544a\u7c7b\u578b\u7684\u4fe1\u4efb\u7a0b\u5ea6\u660e\u663e\u4f4e\u4e8e\u4ed6\u4eec\u7684\u4e0a\u4e24\u4ee3\u2014\u2014\u5343\u79a7\u4e00\u4ee3\u548cX\u4e16\u4ee3\u3002<\/p>\n<p>\u65e2\u7136\u6709\u4e0d\u4fe1\u4efb\u5e7f\u544a\u7684\u75db\u70b9\uff0c\u5f53\u7136\u4e5f\u6709\u514b\u670d\u8fd9\u4e2a\u95ee\u9898\u7684\u529e\u6cd5\u3002\u636e\u8c03\u67e5\uff0cZ\u4e16\u4ee3\u5e73\u5747\u6bcf\u5929\u4f1a\u5728\u81f3\u5c115\u4e2a\u5e73\u53f0\u4e0a\u770b68\u4e2a\u89c6\u9891\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u4ed6\u4eec\u6709\u66f4\u591a\u7684\u4fe1\u606f\u83b7\u53d6\u548c\u6316\u6398\u7684\u80fd\u529b\uff0c\u5584\u4e8e\u62d3\u5c55\u4fe1\u606f\u83b7\u53d6\u6e20\u9053\uff0c\u6316\u6398\u6df1\u5ea6\u4fe1\u606f\uff0c\u6700\u7ec8\u627e\u5230\u53ef\u4fe1\u4efb\u7684\u4ea7\u54c1\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u8003\u8651\u6bd4\u8f83&amp;\u8d2d\u4e70<\/strong><\/p>\n<p>\u7f3a\u5c11\u54c1\u724c\u5fe0\u8bda\uff0c\u6ce8\u91cd\u4ea7\u54c1\u54c1\u8d28\uff0c\u6d88\u8d39\u4e60\u60ef\u56de\u5f52\u7406\u667a\u3002\u636e\u62a5\u544a\u79f0\uff0c\u53ea\u8981\u6709\u66f4\u597d\u7684\u54c1\u724c\u51fa\u73b0\uff0c81% \u7684Z\u4e16\u4ee3\u90fd\u4f1a\u653e\u5f03\u4ed6\u4eec\u6240\u8c13\u7684\u201c\u6700\u7231\u201d\u800c\u53bb\u9009\u62e9\u4ea7\u54c1\u8d28\u91cf\u66f4\u597d\u7684\u90a3\u4e00\u54c1\u724c\u300279%\u7684Z\u4e16\u4ee3\u8ba4\u4e3a\u4ea7\u54c1\u8d28\u91cf\u662f\u4ed6\u4eec\u6d88\u8d39\u8003\u8651\u7684\u6700\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u800c\u54c1\u724c\u540d\u6c14\u53cd\u800c\u662f\u4e0d\u5fc5\u8981\u7684\u3002\u5982\u679c\u4ea7\u54c1\u7684\u8d28\u91cf\u548c\u4ef7\u683c\u6ca1\u6709\u529e\u6cd5\u6ee1\u8db3\u8fd9\u7fa4\u6311\u5254\u5e74\u8f7b\u4eba\u7684\u671f\u5f85\uff0c\u7cbe\u660e\u53c8\u5bf9\u54c1\u724c\u7f3a\u4e4f\u5fe0\u8bda\u7684Z\u4e16\u4ee3\u65e0\u7591\u4f1a\u6d41\u5931\u3002\u4e0eZ\u4e16\u4ee3\u6bd4\u8d77\u6765\uff0c\u5343\u79a7\u4e00\u4ee3\u548c80\u540e\u7684\u54c1\u724c\u5fe0\u8bda\u66f4\u9ad8\uff0c\u5728\u6700\u5177\u6709\u54c1\u724c\u5fe0\u8bda\u5ea6\u768480\u540e\u6d88\u8d39\u7fa4\u4f53\u4e2d\uff0c\u6709\u63a5\u8fd1\u4e00\u534a\u7684\u4eba\u4f1a\u7ecf\u5e38\u5230\u56fa\u5b9a\u7684\u7f51\u7ad9\u8d2d\u7269\uff0c\u800c\u53ea\u6709\u4e0d\u523010%\u768495\u540e\u4f1a\u957f\u671f\u8ba4\u51c6\u540c\u4e00\u54c1\u724c\u7684\u6240\u6709\u4e1a\u52a1\u548c\u5168\u90e8\u5546\u54c1\u3002<\/p>\n<p>\u8fd9\u662f\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u7684\u54c1\u724c\u5fe0\u8bda\u5bf9\u6bd4\u56fe\uff0c\u4ece\u54c1\u724c\u610f\u8bc6\u548c\u5bf9\u7279\u5b9a\u54c1\u724c\u7684\u7c98\u7740\u5ea6\u6570\u636e\u770b\uff0cZ\u4e16\u4ee3\u90fd\u4f4e\u4e8e\u5343\u79a7\u4e00\u4ee3\u3002\u90a3\u4e48\u65e2\u7136Z\u4e16\u4ee3\u4e0d\u559c\u6b22\u4e3a\u54c1\u724c\u4e70\u5355\uff0c\u4e0d\u613f\u610f\u957f\u671f\u7c98\u7740\u5728\u540c\u4e00\u54c1\u724c\u4e0a\uff0c\u90a3\u8425\u9500\u4eba\u5458\u4e5f\u4e0d\u7528\u4e3a\u6b64\u6d6a\u8d39\u9884\u7b97\u3002\u76f8\u53cd\uff0c\u670944%\u7684Z\u4e16\u4ee3\u5bf9\u4ea7\u54c1\u529f\u80fd\u548c\u8bbe\u8ba1\u6709\u81ea\u5df1\u7684\u89c2\u70b9\uff0c\u8425\u9500\u4eba\u5458\u80fd\u591f\u901a\u8fc7\u8c03\u7814\u3001\u91c7\u8bbf\u548c\u7126\u70b9\u5c0f\u7ec4\u7684\u65b9\u5f0f\u548c\u4ed6\u4eec\u6c9f\u901a\u63a5\u89e6\uff0c\u5145\u5206\u4e86\u89e3\u4ed6\u4eec\u7684\u559c\u6076\uff0c\u548c\u4ed6\u4eec\u4e92\u52a8\uff0c\u4f5c\u4ed6\u4eec\u7684\u503e\u542c\u8005\uff0c\u4ee5\u6b64\u4e0d\u65ad\u5f3a\u5316\u4ea7\u54c1\u529f\u80fd\u3001\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u3001\u4ee5\u7559\u4f4f\u8fd9\u7fa4\u6311\u5254\u7684\u5e74\u8f7b\u4eba\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u5206\u4eab<\/strong><\/p>\n<p>\u559c\u6b22\u53c2\u8003\u522b\u4eba\u5206\u4eab\u7684\u8d2d\u4e70\u7ecf\u9a8c\uff0c\u4f9d\u636e\u54c1\u724c\u53e3\u7891\u4f5c\u51fa\u6d88\u8d39\u51b3\u7b56\u3002Z\u4e16\u4ee3\u6d88\u8d39\u8005\u975e\u5e38\u7cbe\u660e\u4e14\u5177\u6709\u5206\u4eab\u610f\u8bc6\uff0c\u4ed6\u4eec\u5728\u8ba4\u771f\u8d2d\u7269\u4e4b\u540e\uff0c\u4e5f\u70ed\u8877\u4e8e\u5c06\u81ea\u5df1\u7684\u7ecf\u9a8c\u5728\u7f51\u7ad9\u4e0a\u5206\u4eab\u7ed9\u4ed6\u4eba\u3002\u636e\u8c03\u67e5\uff0c\u670972%\u7684Z\u4e16\u4ee3\u8868\u793a\u7ecf\u5e38\u6216\u8005\u9891\u7e41\u63d0\u4f9b\u5206\u4eab\u548c\u53cd\u9988\u3002\u4f46\u5bf9\u6bd4\u8d77\u6765\uff0c95\u540e\u5e76\u4e0d\u50cf80\u540e90\u540e\u90a3\u4e48\u70ed\u8877\u901a\u8fc7\u67d0\u79cd\u7279\u5b9a\u7684\u793e\u4ea4\u5a92\u4f53\u4e0e\u5bb6\u4eba\u6216\u670b\u53cb\u5206\u4eab\u4f53\u9a8c\uff0c\u800c\u662f\u559c\u6b22\u5728\u591a\u6e20\u9053\u5bf9\u4f01\u4e1a\u7684\u4ea7\u54c1\u3001\u7269\u6d41\u3001\u670d\u52a1\u8d28\u91cf\u7b49\u591a\u79cd\u65b9\u9762\u63d0\u51fa\u66f4\u9ad8\u7684\u8981\u6c42\u3002\u6240\u4ee5\u6ce8\u91cd\u5206\u4eab\u53cd\u9988\uff0c\u4e3b\u52a8\u5e03\u5c40\u5206\u4eab\u6e20\u9053\uff0c\u624d\u80fd\u76f4\u62b5Z\u4e16\u4ee3\u7684\u5185\u5fc3\uff0c\u5f71\u54cd\u6d88\u8d39\u51b3\u7b56\u3002<\/p>\n<h3 style=\"text-align: center;\">Z\u4e16\u4ee3\u8425\u9500\u548c\u589e\u957f\u7b56\u7565<\/h3>\n<p style=\"text-align: center;\"><strong>\u89e6\u5a92\u4e60\u60ef<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12680\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u89e6\u5a92\u4e60\u60ef-600x154.png\" alt=\"\" width=\"600\" height=\"154\" \/><\/p>\n<p>1.KOL\uff0fInfluencer\u8425\u9500\u3002<\/p>\n<p>Z\u4e16\u4ee3\u662f\u76f8\u5f53\u5177\u6709\u5e02\u573a\u610f\u8bc6\u7684\u4e00\u4ee3\u4eba\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4ece\u5c0f\u5c31\u5728\u201c\u88ab\u8425\u9500\u201d\u7684\u73af\u5883\u4e2d\u957f\u5927\uff0c\u4ed6\u4eec\u5728\u4e92\u8054\u7f51\u7684\u4e16\u754c\u53ea\u9700\u8981\u8f7b\u8f7b\u4e00\u70b9\u5c31\u83b7\u5f97\u65e0\u6570\u5185\u5bb9\uff0c\u6240\u4ee5\u4ed6\u4eec\u4e5f\u4e60\u60ef\u5feb\u901f\u83b7\u53d6\u4fe1\u606f\uff0c\u5728\u6210\u5343\u4e0a\u4e07\u4e2a\u7684\u54c1\u724c\u4e2d\u4f5c\u51fa\u9009\u62e9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12681\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/KOL\uff0fInfluencer\u8425\u9500-600x449.png\" alt=\"\" width=\"600\" height=\"449\" \/><\/p>\n<p>\u5982\u4e0a\u56fe\u6240\u793a\uff0cZ\u4e16\u4ee3\u559c\u6b22\u5728Vlog\u3001\u540d\u4eba\u80cc\u4e66\u548c\u54c1\u724c\u793e\u4ea4\u5a92\u4f53\u7684\u9875\u9762\u4e0a\u63a2\u7d22\u65b0\u54c1\u724c\u3002Z\u4e16\u4ee3\u5bb9\u6613\u88ab\u4ed6\u4eec\u7684\u540c\u9f84\u4eba\u6216\u670b\u53cb\u5f71\u54cd\uff0c\u4ed6\u4eec\u4e2d\u8d85\u8fc740%\u7684\u4eba\u79f0\u81ea\u5df1\u4f1a\u88ab\u5176\u4ed6\u4eba\u5c24\u5176\u662f\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u540d\u4eba\u6240\u5f71\u54cd\uff0c59%\u7684\u4eba\u6709\u6bcf\u6708\u6536\u770bVlog\u5e76\u5f00\u59cb\u8ba2\u9605Vlog\u7684\u4e60\u60ef\u3002\u4f46Z\u4e16\u4ee3\u53c8\u4e0d\u76f2\u4ece\u8d85\u7ea7\u660e\u661f\uff0c\u800c\u662f\u7262\u7262\u627c\u4f4f\u70b9\u5bf9\u70b9\u7684\u4f20\u64ad\u8282\u70b9\uff0c\u6210\u4e3a\u53bb\u5784\u65ad\u5316\u3001\u540eKOL\u4e16\u4ee3\u7684\u7fa4\u4f53\u9886\u8896\u3002\u4e5f\u5c31\u662f\u8bf4\uff0cZ\u4e16\u4ee3\u65e2\u53ef\u4ee5\u88ab\u522b\u4eba\u79cd\u8349\uff0c\u4e5f\u53ef\u4ee5\u5206\u4eab\u81ea\u5df1\u7684\u67d0\u65b9\u9762\u72ec\u7279\u7684\u7ecf\u9a8c\u79cd\u8349\u522b\u4eba\u3002\u6240\u4ee5\u9488\u5bf9Z\u4e16\u4ee3\uff0c\u60f3\u8981\u4e0e\u4ed6\u4eec\u5efa\u7acb\u957f\u671f\u7684\u8054\u7cfb\uff0c\u8fbe\u5230\u8db3\u591f\u7684\u54c1\u724c\u66dd\u5149\uff0c\u901a\u8fc7KOL\u4e0e\u4ed6\u4eec\u6c9f\u901a\u3002<\/p>\n<ul>\n<li><strong>Case\uff1aFamous Birthday \u2014\u2014 \u4e00\u4e2aZ\u4e16\u4ee3\u7684\u7ef4\u57fa\u767e\u79d1<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12682\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Case-600x255.png\" alt=\"\" width=\"600\" height=\"255\" \/><\/p>\n<p>Famous Birthday \u6210\u7acb\u4e0e2012\u5e74\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u4e0a\u9762\u67e5\u8be2\u660e\u661f\u7684\u4fe1\u606f\uff0c\u5982\u751f\u65e5\u3001\u4e2a\u4eba\u6027\u683c\u7b49\uff0c\u4e00\u5f00\u59cb\u8be5\u7f51\u7ad9\u4e0a\u53ea\u6709\u5c11\u91cf\u7684\u597d\u83b1\u575e\u660e\u661f\u3002\u800c\u73b0\u5728\uff0cFamous Birthday\u62e5\u670915\u4e07\u9875\u9762\uff0c\u5176\u4e2d\u5305\u542b\u975e\u5e38\u591a\u7684\u201c\u540d\u4eba\u201d\uff0c\u4e0d\u7ba1\u4ed6\u4eec\u662f\u5185\u5bb9\u751f\u4ea7\u8005\u3001\u6f14\u5458\u3001\u8fd0\u52a8\u5458\u3001\u4f01\u4e1a\u5bb6\u6216\u662f\u5176\u5b83\u5f62\u5f0f\u7684\u201c\u7f51\u7ea2\u201d\u30022018\u5e741\u6708\u5f00\u59cb\uff0cFamous Birthday\u50cf\u662f\u88c5\u4e0a\u4e86\u589e\u957f\u52a0\u901f\u5668\uff0c\u6bcf\u6708\u65b0\u589e\u6ce8\u518c\u7528\u6237\u8fbe\u52301800\u4e07\u3002\u62e5\u6709\u8fd9\u6837\u7684\u589e\u957f\u901f\u5ea6\uff0cFamous Birthday\u7528\u4e86\u4e24\u6b65\u3002\u9996\u5148\u6269\u5145\u4e86\u5bf9\u201cFamous People\u201d\u540d\u4eba\u7684\u5b9a\u4e49\uff1b\u5176\u6b21\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u91c7\u7528KOL\u63a8\u5e7f\u7684\u65b9\u5f0f\u8fc5\u901f\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<p>Famous Birthday\u56e2\u961f\u5728\u81ea\u5df1\u7684\u7ad9\u5185\u641c\u7d22\u5f15\u64ce\u6570\u636e\u4e2d\u53d1\u73b0\uff0c\u6765\u8bbf\u7684\u7528\u6237\u4e0d\u4ec5\u641c\u7d22\u597d\u83b1\u575e\u660e\u661f\u6216\u8005\u4e13\u4e1a\u8fd0\u52a8\u5458\uff0c\u4ed6\u4eec\u4e5f\u5728\u5bfb\u627e\u5982Cameron Dallas\u548cNash Grier\u8fd9\u6837\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u201c\u7f51\u7ea2\u201d\u3002\u5728\u6d1e\u5bdf\u5230\u8fd9\u4e2a\u9700\u6c42\u4e4b\u540e\uff0cFamous Birthday\u56e2\u961f\u9a6c\u4e0a\u589e\u52a0\u4e86Vine\u3001Youtube\u3001Musical.ly\u4e0a\u7684Z\u4e16\u4ee3\u9752\u7750\u7684\u7ea2\u4eba\u8d44\u6e90\u3002\u63a5\u7740\uff0c\u501f\u52a9\u8fd9\u4e9b\u7f51\u7ea2KOL\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8fdb\u884c\u5927\u91cf\u66dd\u5149\u3002\u4ed6\u4eec\u9080\u8bf7KOL\u5165\u9a7b\uff0c\u5165\u9a7b\u540eKOL\u547c\u5401\u81ea\u5df1\u7684\u7c89\u4e1d\u6765Famous Birthday\u7ad9\u5185\u4e3a\u81ea\u5df1\u6253Call\u4ee5\u589e\u52a0\u5e73\u53f0\u4eba\u6c14\uff08\u7ad9\u5185\u6709Trend\u529f\u80fd\u53ef\u76d1\u6d4b\u660e\u661f\u4eba\u6c14\uff09\uff0c\u6700\u540e\u7c89\u4e1d\u54cd\u5e94KOL\u7684\u547c\u5401\u88ab\u6210\u529f\u5bfc\u6d41\u5230Famous Birthday\u5e73\u53f0\uff0c\u7f51\u7ad9\u6ce8\u518c\u7528\u6237\u6307\u6807\u5b9e\u73b0\u8fc5\u901f\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12683\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7f51\u7ad9\u6ce8\u518c\u7528\u6237\u6307\u6807.png\" alt=\"\" width=\"492\" height=\"174\" \/><\/p>\n<ul>\n<li><strong>Case\uff1a \u8fea\u5965999\u2014\u2014\u75af\u72c2\u79cd\u8349\u673a<\/strong><\/li>\n<\/ul>\n<p>\u201c\u79cd\u8349\u201c\u662f\u5728\u5f53\u4e0b\u5e74\u8f7b\u4eba\u4e2d\u6d41\u884c\u7684\u70ed\u8bcd\uff0c\u610f\u601d\u662f\u901a\u8fc7\u522b\u4eba\u63a8\u8350\u548c\u6536\u96c6\u53ef\u4fe1\u8d56\u7684\u4fe1\u606f\u4e4b\u540e\uff0c\u5bf9\u67d0\u5546\u54c1\u4ea7\u751f\u4e86\u8d2d\u4e70\u6b32\uff0c\u6700\u65e9\u88ab\u7528\u5728\u7f8e\u5986\u4ea7\u54c1\u5f53\u4e2d\u3002\u5fae\u535a\u3001\u5fae\u4fe1\u3001B\u7ad9\u548c\u5404\u5927\u7f8e\u5986app\u7684\u7f8e\u5986\u535a\u4e3b\u4f1a\u5c06\u81ea\u5df1\u6b63\u5728\u4f7f\u7528\u7684\u4ea7\u54c1\u5c55\u793a\u51fa\u6765\uff0c\u63d0\u4f9b\u989c\u8272\u3001\u6548\u679c\u3001\u9002\u5b9c\u80a4\u8d28\u7b49\u7f8e\u5986\u4ea7\u54c1\u4fe1\u606f\uff0c\u8fdb\u884c\u63a8\u8350\u3002\u4eca\u5e74\u5e74\u521d\uff0c\u8fea\u5965999\u8fd9\u6b3e60\u591a\u5e74\u524d\u63a8\u51fa\u7684\u53e3\u7ea2\u53c8\u7740\u5b9e\u706b\u4e86\u4e00\u628a\uff0c\u84dd\u91d1\u5507\u818f\u7684\u524d\u8eab\u3001\u6bcf\u4e2a\u732a\u7cbe\u7cbe\u5973\u5b69\u5316\u5986\u5305\u5fc5\u5907\u3001\u6b63\u7ea2\u8272\u53e3\u7ea2\u4ee3\u8868\uff0c\u88ab\u5927\u5c0fKOL\u96c6\u4f53\u63a8\u8350\uff0cZ\u4e16\u4ee3\u5e74\u8f7b\u4eba\u88ab\u7eb7\u7eb7\u79cd\u8349\uff0c\u4e13\u67dc\uff0f\u4ee3\u8d2d\u4e00\u5ea6\u5356\u5230\u7f3a\u8d27\u3002<\/p>\n<p>\u5fae\u4fe1\u7f8e\u5986\u5927\u53f7\u201c\u5341\u4e07\u9a6c\u529b\u79cd\u8349\u673a\u201d\u5927\u63a8\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7f51\u7ea2\u201c\u7ebf\u6761\u5c0f\u59d0\u59d0\u201d\u4eb2\u81ea\u8bd5\u8272\u3001B\u7ad9\u8fea\u5965999\u4eae\u9762\u548c\u54d1\u5149\u5927PK\u5f15\u6765\u4e0a\u4e07\u56f4\u89c2\uff0c\u4ece\u767e\u4e07\u7ea7\u522b\u7684KOL\u5230\u4e00\u4e24\u5343\u7c89\u4e1d\u7684\u5c0f\u7f51\u7ea2\u90fd\u5728\u7528\uff0c\u6240\u4ee5\u8fd9\u53ea\u8fea\u5965999\u53c8\u518d\u91cd\u56de\u5dc5\u5cf0\uff0c\u75af\u72c2\u64ad\u79cd\u7ed9\u4e86\u559c\u6b22\u88ab\u79cd\u8349\u7684Z\u4e16\u4ee3\uff0c\u5168\u7f51\u7206\u7ea2\uff0c\u636e\u8bf414\u5c81\u5c0f\u8868\u59b9\u7684\u5316\u5986\u5305\u91cc\u4e5f\u6709\u4e00\u53ea\u3002<\/p>\n<p>Z\u4e16\u4ee3\u662f\u793e\u4ea4\u5a92\u4f53\u7684\u539f\u4f4f\u6c11\uff0c\u793e\u4ea4\u5a92\u4f53\u662f\u4ed6\u4eec\u7684\u6c9f\u901a\u65b9\u5f0f\u3001\u65b0\u95fb\u5185\u5bb9\u548c\u5a31\u4e50\u6765\u6e90\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684KOL\uff0c\u5982Baby Ariel\u7b49\u7684\u4eba\u6c14\u660e\u663e\u9ad8\u4e8e\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u660e\u661f\u5982\u78a7\u6602\u65af\u3002\u6b63\u5982\u5fae\u4fe1\u516c\u4f17\u53f7\u6240\u8a00\u201c\u518d\u5c0f\u7684\u4e2a\u4f53\uff0c\u4e5f\u6709\u81ea\u5df1\u7684\u54c1\u724c\u201d\uff0cZ\u4e16\u4ee3\u4e0d\u5728\u610fKOL\u7684\u80cc\u666f\u3001\u6765\u5386\uff0c\u53ea\u8981\u63d0\u4f9b\u7684\u4fe1\u606f\u6709\u7528\uff0c\u5176\u5efa\u8bae\u5c31\u4f1a\u88ab\u91c7\u7eb3\u3002\u6240\u4ee5\u54c1\u724c\u9700\u8981\u6b63\u89c6\u8fd9\u4e9bKOL\u7684\u529b\u91cf\uff0c\u501f\u52a9\u4ed6\u4eec\u5728Z\u4e16\u4ee3\u9752\u7750\u7684\u6e20\u9053\u4e0a\u8fdb\u884c\u5145\u5206\u66dd\u5149\u3002<\/p>\n<p><strong>2.\u6e38\u620f\u5316\u5185\u5bb9\uff0c\u63d0\u9ad8\u521b\u610f\u3002<\/strong><\/p>\n<p>66%\u7684Z\u4e16\u4ee3\u79f0\u81ea\u5df1\u7684\u4e3b\u8981\u5a31\u4e50\u65b9\u5f0f\u662f\u6253\u6e38\u620f\uff0c\u66f4\u786e\u5207\u5730\u8bf4\uff0cZ\u4e16\u4ee3\u5b89\u88c5\u7684\u7535\u5b50\u6e38\u620f\u6bd4\u5176\u5b83\u4efb\u4f55\u4e16\u4ee3\u90fd\u8981\u591a\u3002\u4f46\uff0c\u5982\u679c\u4f60\u7684\u516c\u53f8\u4e0d\u662f\u4e00\u5bb6\u6e38\u620f\u516c\u53f8\uff0c\u6216\u8005\u6839\u672c\u4e0d\u5728Z\u4e16\u4ee3\u5a31\u4e50\u6d88\u8d39\u4ea7\u4e1a\u5185\uff0c\u4f60\u53ef\u4ee5\u600e\u4e48\u505a\uff1f\u2014\u2014 \u6e38\u620f\u5316\u521b\u610f\uff0c\u8ddfZ\u4e16\u4ee3\u73a9\u8d77\u6765\u3002\u4f60\u53ef\u4ee5\u628a\u4f60\u7684\u4ea7\u54c1\u690d\u5165\u5230\u6e38\u620f\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u521b\u610f\u628a\u4ea7\u54c1\u53d8\u5f97\u53ef\u73a9\uff0c\u6216\u8005\u8d5e\u52a9\u6e38\u620f\u8d5b\u4e8b\u3002<\/p>\n<ul>\n<li><strong>Case\uff1aHollister x Snapchat<\/strong><\/li>\n<\/ul>\n<p>Hollister\u662f\u4e00\u5bb6\u9488\u5bf9\u5e74\u8f7b\u4eba\u7684\u5feb\u65f6\u5c1a\u670d\u88c5\u54c1\u724c\uff0c\u88ab\u79f0\u4e3a\u7f8e\u56fd\u897f\u5cb8\u6700\u53d7\u6b22\u8fce\u7684\u670d\u88c5\u54c1\u724c\u4e4b\u4e00\uff0c\u4f46\u600e\u4e48\u90fd\u8ddf\u7535\u5b50\u6e38\u620f\u548c\u5a31\u4e50\u4ea7\u4e1a\u6cbe\u4e0d\u4e0a\u8fb9\u3002\u4e3a\u4e86\u5438\u5f15Z\u4e16\u4ee3\uff0c\u548c\u5e74\u8f7b\u4eba\u73a9\u8d77\u6765\uff0cHollister\u627e\u5230\u4e86\u6700\u4f1a\u73a9\u3001\u805a\u5408\u4e8671%\u7684Z\u4e16\u4ee3\u793e\u4ea4\u5a92\u4f53Snapchat\uff0c\u53d1\u8d772016\u6625\u5b63\u4e0a\u65b0\u6d3b\u52a8\u3002\u8be5\u6d3b\u52a8\u6709\u4e24\u4e2a\u540c\u65f6\u8fdb\u884c\u7684\u76ee\u6807\uff1a\u63a8\u5e7fHollister 2016\u5e74\u6625\u5b63\u65b0\u54c1 &amp; \u7528\u597d\u73a9\u7684\u4e92\u52a8\u89e6\u8fbe\u5230Snapchat\u4e0a\u66f4\u591aZ\u4e16\u4ee3\u5e74\u8f7b\u4eba\u3002\u6d3b\u52a8\u7b56\u7565\uff1a\u9996\u5148\u9488\u5bf9\u201c\u6625\u5b63\u5047\u671f\u201d\u6700\u5e38\u89c1\u7684\u4e24\u79cd\u4f11\u95f2\u5a31\u4e50\u573a\u666f\u2014\u2014\u6c99\u6ee9\u548c\u97f3\u4e50\u8282\u63a8\u51fa\u201c\u65e5\u95f4\u548c\u591c\u665a\u201d\u4e24\u6b3e\u6ee4\u955c\uff1b\u914d\u5408\u5728\u201c\u6625\u8282\u5047\u671f\u201d\u7684\u7b2c\u4e00\u4e2a\u5468\u672b\u53d1\u5e03\u6ee4\u955c\uff0c\u5e76\u901a\u8fc7#HCoSnaps \u793e\u4f1a\u5316\u6218\u5f79\u9f13\u52b1\u5e74\u8f7b\u4eba\u4f7f\u7528\u5c1d\u9c9c\u3002<\/p>\n<p>\u670d\u88c5\u54c1\u724cHollister\u8054\u5408\u201c\u57ce\u4f1a\u73a9\u201d\u7684Snapchat\u6d3b\u52a8\u5728Z\u4e16\u4ee3\u5e74\u8f7b\u4eba\u5f53\u4e2d\u5f97\u5230\u4e86\u5145\u5206\u7684\u66dd\u5149\u548c\u79ef\u6781\u53cd\u9988\uff0c\u603b\u64ad\u653e\u91cf\u6709\u8d85\u8fc75800\u4e07\uff0c\u7528\u6237\u5bf9\u8be5\u6ee4\u955c\u7684\u5e73\u5747\u4f7f\u7528\u65f6\u957f\u662f28\u79d2\uff0cApp\u5185\u76f8\u5173\u8bdd\u9898\u8ba8\u8bba\u603b\u6570\u91cf\u589e\u52a08%\u3002<\/p>\n<ul>\n<li><strong>Case\uff1a\u592a\u5e73\u9e1f\u7537\u88c5\u2014\u201424\u5c0f\u65f6\u4e0d\u4fbf\u5229\u5e97<\/strong><\/li>\n<\/ul>\n<p>\u4e00\u5411\u4e3b\u6253\u4f20\u7edf\u7537\u6027\u670d\u9970\u7684\u592a\u5e73\u9e1f\u7537\u88c5\u4e5f\u5f00\u59cb\u76ae\u4e86\u8d77\u6765\uff0c\u57282016\u5e74\u6709\u8d27\u4e3b\u529e\u7684\u201c\u5168\u7403\u6f6e\u54c1\u5609\u5e74\u534e\u201d\u4e0a\u5f00\u8d77\u4e86\u201c\u4f2a\u4fbf\u5229\u5e97\u201d\u3002\u201c\u4e0d\u4fbf\u5229\u5e97\u201d\u8bbe\u8ba1\u5386\u65f63\u4e2a\u6708\uff0c\u201c\u9009\u62e9\u6050\u60e7\u836f\u65b9\u201d\u3001\u201c\u4e0d\u72b9\u8c6b\u6536\u94f6\u53f0\u201d\u7b49\u4e92\u52a8\u88c5\u7f6e\u548c\u5c0f\u73a9\u5177\u5438\u5f15\u4e86\u4e0d\u5c11\u5e74\u8f7b\u4eba\u6392\u961f\u4f53\u9a8c\u3002\u592a\u5e73\u9e1f\u8fd8\u8ddf\u5fc3\u7406\u516c\u4f17\u53f7\u201cKnowYourself\u201d\u5408\u4f5c\uff0c\u540e\u8005\u5e2e\u5176\u63d0\u70bc\u51fa\u201c\u9009\u62e9\u6050\u60e7\u201d\u7684\u5e74\u8f7b\u4eba\u666e\u904d\u5fc3\u7406\u95ee\u9898\uff0c\u518d\u914d\u5408\u6587\u6848\u3001\u6e38\u620f\u521b\u610f\u7b49\u5171\u540c\u7b56\u5c55\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12684\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u592a\u5e73\u9e1f\u7537\u88c5-600x290.png\" alt=\"\" width=\"600\" height=\"290\" \/><\/p>\n<p>\u679c\u7136\uff0c\u60f3\u548cZ\u4e16\u4ee3\u7684\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u54c1\u724c\u5df2\u7ecf\u4e0d\u80fd\u518d\u7ef4\u6301\u9ad8\u9ad8\u5728\u4e0a\u7684\u59ff\u6001\uff0c\u7b49\u5f85\u7740\u4ed6\u4eec\u957f\u5927\u6210\u719f\u6765\u8fce\u5408\u54c1\u724c\u7684\u7279\u70b9\uff0c\u800c\u662f\u4e3b\u52a8\u627e\u5230\u5f15\u53d1Z\u4e16\u4ee3\u5171\u9e23\u7684\u5174\u8da3\u70b9\uff0c\u548c\u4ed6\u4eec\u201c\u5f00\u5fc3\u201d\u73a9\u8d77\u6765\u3002<\/p>\n<h3 style=\"text-align: center;\">\u4fe1\u606f\u641c\u96c6<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12685\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4fe1\u606f\u641c\u96c6-600x154.png\" alt=\"\" width=\"600\" height=\"154\" \/><\/p>\n<p>\u6ce8\u91cd<a href=\"https:\/\/www.growthhk.cn\/tag\/\u5185\u5bb9\u8425\u9500\">\u5185\u5bb9\u8425\u9500<\/a>\u3002\u6beb\u65e0\u7591\u95ee<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80\" title=\"\u5185\u5bb9\u8425\u9500\" target=\"_blank\">\u5185\u5bb9\u8425\u9500<\/a><\/span>\u662f\u8f83\u4e3a\u7cbe\u76ca\u7684\u4e00\u79cd\u8425\u9500\u65b9\u5f0f\uff0c\u76f8\u6bd4\u4e8e\u5176\u5b83\u8425\u9500\u624b\u6bb5\uff0c\u5177\u6709\u6210\u672c\u4f4e\u3001\u8f6c\u5316\u9ad8\u7684\u7279\u70b9\u3002\u4ece\u4ea7\u51fa\uff08ROI\uff09\u6765\u770b\uff0c\u8fdb\u884c\u5185\u5bb9\u8425\u9500\u7684\u7f51\u7ad9\u5e73\u5747\u8f6c\u5316\u7387\uff08CTR\uff09\u63a5\u8fd13%\uff0c\u800c\u6ca1\u6709\u5185\u5bb9\u8425\u9500\u7684\u7f51\u7ad9\u53ea\u6709\u4e0d\u52300.5%\uff1b\u4ece\u6210\u672c\u6765\u770b\uff0c\u5185\u5bb9\u8425\u9500\u7684\u6210\u672c\u6bd4\u4f20\u7edf\u5a92\u4f53\u6295\u653e\u4f4e62%\u3002\u800cZ\u4e16\u4ee3\u7684\u5e74\u8f7b\u4eba\u81ea\u51fa\u751f\u4ee5\u6765\u5c31\u751f\u6d3b\u5728\u4fe1\u606f\u65f6\u4ee3\uff0c\u4ed6\u4eec\u5177\u6709\u6d88\u8d39\u5185\u5bb9\u7684\u559c\u597d\u548c\u8fc5\u901f\u63a2\u7d22\u4fe1\u606f\u7684\u80fd\u529b\uff0c\u8fd9\u6ee1\u8db3\u4e86\u4ed6\u4eec\u6311\u5254\u53c8\u597d\u5947\u7684\u80c3\u53e3\u3002<\/p>\n<p>\u9488\u5bf9Z\u4e16\u4ee3\u7684\u5185\u5bb9\u8425\u9500\uff0c\u65e2\u8981\u7cbe\u5fc3\u5b89\u6392\u6e20\u9053\uff0c\u4e5f\u8981\u6253\u9020\u5b9e\u529b\u5185\u5bb9\u3002\u7f8e\u56fd\u8d44\u6df1\u5185\u5bb9\u8425\u9500\u4e13\u5bb6 Scott Aughtmon \u4e5f\u63d0\u51fa\u4e86\u4e1a\u5185\u516c\u8ba4\u7684\u6807\u51c6\u2014\u2014\u300c\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u300d\u5e94\u5f53\u4f1a\u8ba9\u4f60\u7684\u76ee\u6807\u6d88\u8d39\u8005\u6c38\u4e0d\u538c\u5026\u3001\u603b\u662f\u6709\u65f6\u95f4\u6d88\u8d39\u3001\u96be\u4ee5\u5fd8\u8bb0\u4e14\u613f\u610f\u548c\u4ed6\u4eba\u5206\u4eab\u3002\u96be\u602a\u5728B\u7ad9\uff0c\u6709\u4e00\u5927\u7247\u795e\u5947\u7684\u5e7f\u544a\u5b58\u5728\uff0c\u9b54\u6027\u5230\u4f60\u770b\u4e86\u8fd8\u60f3\u770b\u3002<\/p>\n<p>\u5185\u5bb9\u8425\u9500\u9996\u5148\u662f\u9009\u5bf9\u6e20\u9053\u3002\u5728\u6e20\u9053\u5982\u6b64\u7e41\u590d\u7684\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u53ef\u4ee5\u7ed3\u5408\u201c\u63a5\u89e6\u70b9\u201d\u6765\u9009\u62e9\u80fd\u591f\u6210\u529f\u89e6\u8fbeZ\u4e16\u4ee3\u7684\u6e20\u9053\u3002\u5bf9\u4e8e\u201c\u63a5\u89e6\u70b9\u201d\uff0c\u4e00\u822c\u53ef\u4ee5\u5206\u4e3a3\u79cd\u7c7b\u578b\u2014\u2014\u8d2d\u4e70\u524d\u3001\u8d2d\u4e70\u4e2d\u3001\u8d2d\u4e70\u540e\u3002\u7cbe\u660e\u7684Z\u4e16\u4ee3\u5728\u8d2d\u4e70\u5546\u54c1\u4e4b\u524d\uff0c\u5c24\u5176\u662f\u4ef7\u503c\u8f83\u9ad8\u7684\u5546\u54c1\u4e4b\u524d\u4f1a\u4ed4\u7ec6\u94bb\u7814\uff0c\u5982\u8d2d\u4e703C\u7c7b\u4ea7\u54c1\u4e4b\u524d\u53bb\u5782\u76f4\u7ec6\u5206\u9886\u57df\u7684\u7f51\u7ad9\u8c03\u7814\u6bd4\u4ef7\uff0c\u6700\u540e\u4f5c\u51fa\u8c28\u614e\u7684\u51b3\u7b56\u3002\u5bf9\u4e8e\u5185\u5bb9\u6253\u9020\uff0cZ\u4e16\u4ee3\u66f4\u662f\u82db\u523b\u53c8\u4e25\u683c\u3002\u4e16\u754c\u6700\u597d\u7684\u9488\u5bf9\u5e74\u8f7b\u4eba\u8425\u9500\u7684\u89c6\u9891\u5185\u5bb9\u4f9b\u5e94\u5546Awesomeness\u7ed9\u51fa\u4e86\u4e00\u6761\u53ef\u4ee5\u89e6\u8fbeZ\u4e16\u4ee3\u6d88\u8d39\u8005\u7684\u5185\u5bb9\u5236\u9020\u51c6\u5219\uff1a<\/p>\n<ol>\n<li>\u79fb\u52a8\u8bbe\u5907\u517c\u5bb9\u6027\u597d<\/li>\n<li>\u4fe1\u606f\u76f4\u63a5<\/li>\n<li>\u5177\u6709\u5a31\u4e50\u6027<\/li>\n<\/ol>\n<ul>\n<li><strong>Case: Spectacles\u2014\u2014 Snapchat \u9488\u5bf9\u5e74\u8f7b\u4eba\u63a8\u51fa\u7684\u62cd\u89c6\u9891\u773c\u955c<\/strong><\/li>\n<\/ul>\n<p>2016\u5e74Snap\u6700\u6210\u529f\u7684\u4e00\u6b21\u8425\u9500\u4e8b\u4ef6\uff0c\u4e0d\u662f\u9488\u5bf9\u4e8e\u67d0app\uff0c\u800c\u662f\u88ab\u96c6\u56e2\u5b9a\u4f4d\u4e8e\u201c\u73a9\u5177\u201d\u7684\u62cd\u89c6\u9891\u773c\u955cSpectacles\u3002\u4f5c\u4e3a\u4e00\u4e2a\u505a\u5185\u5bb9\u7684\u516c\u53f8\uff0cSpectacles\u7684\u65b0\u54c1\u4e0a\u5e02\u7b56\u7565\u4e5f\u662f\u56f4\u7ed5\u5185\u5bb9\u5f00\u5c55\u3002\u9996\u5148\u628a\u4ea7\u54c1demo\u5bc4\u7ed9Snapchat\u4e0a\u5934\u90e8KOL\uff0c\u4ed6\u4eec\u628a\u8bd5\u7528\u7684\u5185\u5bb9\u53d1\u5e03\u5230Snapchat\u4e0a\uff0c\u7b2c\u4e00\u6b21\u5e7f\u6cdb\u5f15\u53d1\u4e86\u5e74\u8f7b\u4eba\u5bf9Spectacles\u7684\u5174\u8da3\uff1b\u63a5\u7740\uff0cSnap\u5236\u4f5c\u75c5\u6bd2\u89c6\u9891\u5728\u5404\u5927\u6e20\u9053\u4e0a\u66dd\u5149\uff0c\u7531\u4e8eSpectacles\u7684\u4e0a\u65b0\u5c0f\u89c6\u9891\u975e\u5e38\u5177\u6709Snap\u7279\u70b9\uff0c\u5e74\u8f7b\u5316\u3001\u5a31\u4e50\u6027\u3001\u8857\u5934\u8fd0\u52a8\u7b49\u5177\u6709\u201dSnap\u201c\u7279\u70b9\u7684\u89c6\u9891\u5728\u5404\u5927\u793e\u4ea4\u5e73\u53f0\u548c\u6e20\u9053\u8fc5\u901f\u66dd\u5149\uff0c\u5f3a\u5316\u4e86\u54c1\u724c\u610f\u8bc6\uff1b\u4ea7\u54c1\u53d1\u5e03\u5f53\u5929Snapbox\u552e\u5356\u673a\u5916\u9762\u6392\u8d77\u4e86\u957f\u961f\uff0c\u6bcf\u5929\u773c\u955c\u90fd\u4f1a\u88ab\u9500\u552e\u4e00\u7a7a\u3002<\/p>\n<p>\u5728\u4ea7\u54c1\u53d1\u5e03\u540e\uff0c\u7528\u6237\u4e0a\u4f20\u4e86\u5927\u91cf\u7684UGC\u89c6\u9891\uff0c\u5206\u4eab\u81ea\u5df1\u5982\u4f55\u4f7f\u7528\u773c\u955c\u3001\u5982\u4f55\u6210\u4e3a\u7b2c\u4e00\u6279\u4e70\u5230\u773c\u955c\u7684\u641e\u602a\u89c6\u9891\u300124\u5c0f\u65f6\u4e0d\u6458\u773c\u955c\u5927\u6311\u6218\u7b49\u8d85\u8fc760\u4e07\u89c6\u9891\uff0c\u5728\u4ea7\u54c1\u53d1\u5e03\u4e4b\u540e\u7ef4\u6301\u76f8\u5f53\u957f\u4e00\u6bb5\u70ed\u5ea6\u3002<\/p>\n<p>\u5185\u5bb9\u8425\u9500\u7684\u7cbe\u9ad3\u53ef\u4ee5\u7528\u4e00\u53e5\u8bd7\u6765\u6982\u62ec\u2014\u2014\u6da6\u7269\u7ec6\u65e0\u58f0\u3002Z\u4e16\u4ee3\u53d7\u7f51\u7edc\u6587\u5316\u7684\u957f\u671f\u6d78\u6da6\uff0c\u7504\u522b\u4fe1\u606f\u771f\u4f2a\u7684\u80fd\u529b\uff0c\u641c\u96c6\u4fe1\u606f\u7684\u6e20\u9053\u80fd\u529b\u90fd\u8fdc\u80dc\u4e8e\u5176\u5b83\u4e16\u4ee3\uff0c\u8981\u60f3\u5728\u5185\u5bb9\u65b9\u9762\u5f71\u54cd\u5230\u4ed6\u4eec\u5176\u5b9e\u5e76\u4e0d\u5bb9\u6613\uff0c\u56e0\u4e3a\u8fc7\u4e8e\u4e3b\u52a8\u4f1a\u88ab\u4ed6\u4eec\u8bc6\u522b\u4e3a\u8425\u9500\u4fe1\u606f\uff0c\u8fc7\u4e8e\u88ab\u52a8\u53c8\u4f1a\u88ab\u6d78\u6ca1\u5728\u8fc7\u91cf\u7684\u4fe1\u606f\u6f6e\u91cc\u3002\u6240\u4ee5\u5185\u5bb9\u8425\u9500\u9700\u8981\u628a\u63a7\u597d\u201c\u5ea6\u201d\uff0c\u4f4e\u8c03\u5730\u66b4\u9732\u5728\u4ed6\u4eec\u65e5\u5e38\u63a5\u53d7\u7684\u4fe1\u606f\u5f53\u4e2d\uff0c\u6f5c\u610f\u8bc6\u91cc\u5f71\u54cd\u5230Z\u4e16\u4ee3\u5bf9\u4e8e\u54c1\u724c\u8ba4\u77e5\uff0c\u4ece\u800c\u8fbe\u5230\u5185\u5bb9\u8425\u9500\u7684\u76ee\u7684\u3002<\/p>\n<h3 style=\"text-align: center;\">\u8003\u8651&amp;\u6bd4\u8f83&amp;\u8d2d\u4e70<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12686\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8003\u8651\u6bd4\u8f83\u8d2d\u4e70-600x171.png\" alt=\"\" width=\"600\" height=\"171\" \/><\/p>\n<p>\u4e0d\u65ad\u4f18\u5316\u4ea7\u54c1\u8d28\u91cf\uff0c\u6ce8\u91cd\u7528\u6237\u4f53\u9a8c\u3002IBM\u53d1\u8d77\u7684\u5bf9\u4e8eZ\u4e16\u4ee3\u6d88\u8d39\u8005\u7684\u8c03\u7814\u53d1\u73b0\uff0c\u4e0e\u5343\u79a7\u4e00\u4ee3\u4f9d\u8d56\u4e8e\u540c\u4e00\u54c1\u724c\u7684\u4e60\u60ef\u4e0d\u540c\uff0cZ\u4e16\u4ee3\u4ee5\u4ea7\u54c1\u8d28\u91cf\u4e3a\u552f\u4e00\u4e14\u6700\u91cd\u8981\u7684\u8d2d\u7269\u6807\u51c6\uff0c66%\u7684Z\u4e16\u4ee3\u628a\u4ea7\u54c1\u8d28\u91cf\u6392\u5728\u7b2c\u4e00\u4f4d\u3002\u8fd9\u544a\u8bc9\u8425\u9500\u4eba\uff0c\u5728Z\u4e16\u4ee3\u4e2d\u8981\u5b9e\u73b0\u957f\u671f\u589e\u957f\uff0c\u4ea7\u54c1\u8d28\u91cf\u662f\u624d\u662f\u786c\u6838\u3002<\/p>\n<p><strong>Case\uff1aWhisper\u2014\u2014\u5728\u4f17\u591a\u533f\u540d\u793e\u4ea4\u8f6f\u4ef6\u4e2d\u6210\u529f\u7a81\u56f4<\/strong><\/p>\n<p>Whisper\u670975%\u7684\u7528\u6237\u5e74\u9f84\u572818\u523035\u4e4b\u95f4\uff0c\u5e7f\u53d7Z\u4e16\u4ee3\u5e74\u8f7b\u4eba\u7684\u559c\u6b22\uff0c\u56e0\u4e3a\u5b83\u5bf9\u8eab\u4efd\u4fe1\u606f\u7684\u5b8c\u5168\u5c4f\u853d\uff0c\u7ed9\u7528\u6237\u6781\u81f4\u7684\u79c1\u5bc6\u7a7a\u95f4\u6765\u5206\u4eab\u79d8\u5bc6\uff0c\u4f46\u5c01\u95ed\u7684\u4ea7\u54c1\u5f62\u6001\u4e5f\u662fWhisper\u5feb\u901f\u589e\u957f\u7684\u963b\u788d\uff0c\u56e0\u4e3a\u5b83\u4e0d\u53ef\u80fd\u901a\u8fc7\u5df2\u6709\u7528\u6237\u7684\u793e\u4ea4\u5173\u7cfb\u56fe\u8c31\u53bb\u53d1\u5c55\u65b0\u7528\u6237\uff0c\u6240\u4ee5Whisper\u53ea\u80fd\u4ece\u4ea7\u54c1\u672c\u8eab\u7684\u4f18\u5316\u63d0\u5347\u4ee5\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n<p>Whisper\u7684\u6838\u5fc3\u529f\u80fd\u662f\u5185\u5bb9\u5206\u4eab\uff0cWhisper\u901a\u8fc7A\/B Testing\u5b9e\u9a8c\u4e0d\u65ad\u6253\u78e8\u4f18\u5316\u6838\u5fc3\u529f\u80fd\uff0c\u6765\u5b9e\u73b0\u57fa\u4e8e\u201c\u4e92\u52a8\u884c\u4e3a\u201d\u7684\u589e\u957f\u3002\u9996\u5148\u4e3a\u4e86\u63d0\u9ad8\u4e92\u52a8\u5206\u4eab\u884c\u4e3a\u6570\u91cf\uff0cWhisper\u81f4\u529b\u4e8e\u628a\u64cd\u4f5c\u53d8\u5f97\u7b80\u5355\uff0c\u5728\u5185\u5bb9\u53d1\u5e03\u754c\u9762\u4e2d\u6ca1\u6709\u7e41\u590d\u64cd\u4f5c\uff0c\u53ea\u9700\u8981\u901a\u8fc7\u4e00\u6b21\u64cd\u4f5c\u6309\u952e\u5373\u53ef\u4e0a\u4f20\u5185\u5bb9\u3002\u76d1\u6d4b\u6570\u636e\u663e\u793a\uff0cWhisper\u7528\u6237\u6d3b\u8dc3\u5ea6\u5f88\u9ad8\uff0c\u6709\u8d85\u8fc745%\u7684\u7528\u6237\u66fe\u8fdb\u884c\u81f3\u5c111\u6b21\u4e0a\u4f20\u5185\u5bb9\u7684\u884c\u4e3a\u3002<\/p>\n<p>\u9664\u4e86\u7b80\u5316\u64cd\u4f5c\u96be\u5ea6\u6765\u964d\u4f4e\u4f7f\u7528\u95e8\u69db\uff0c\u6fc0\u6d3b\u7528\u6237\u5206\u4eab\u5185\u5bb9\u7684\u52a8\u529b\uff0cWhisper\u8fd8\u8bad\u7ec3\u81ea\u5df1\u7684\u201c\u8bb2\u6545\u4e8b\u201dAI Eliot\u3002Eliot\u4e0d\u4ec5\u53ef\u4ee5\u81ea\u52a8\u8bc6\u522b\u56fe\u7247\u548c\u89c6\u9891\u80cc\u666f\u4ee5\u5339\u914d\u7528\u6237\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5bf9\u5185\u5bb9\u7684\u5b66\u4e60\u6765\u201c\u539f\u521b\u201d\u5185\u5bb9\uff0c\u4ee5\u4fdd\u6301\u793e\u533a\u6709\u4e30\u5bcc\u7684\u5185\u5bb9\u3002\u201c\u8d85\u7ea7\u5988\u5988\u201d\u8fd9\u6761Whisper\u77ed\u7247\u5c31\u662fAI\u901a\u8fc7\u5bf9App\u5185\u5bb9\u7684\u5b66\u4e60\u548c\u7b2c\u4e09\u65b9\u5e73\u53f0\uff08\u5982youtube\u548cgetty image\uff09\u4fe1\u606f\u641c\u96c6\u5236\u4f5c\u7684\u54c1\u724c\u63a8\u5e7f\u89c6\u9891\u3002<\/p>\n<h3 style=\"text-align: center;\">\u5206\u4eab<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12687\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5206\u4eab-600x164.png\" alt=\"\" width=\"600\" height=\"164\" \/><\/p>\n<p>\u53e3\u7891\u7ba1\u7406\uff0c\u75c5\u6bd2\u5f0f\u8425\u9500\u3002\u5728\u6587\u732e\u7814\u7a76\u4e2d\uff0cWord of Mouse\u3001e-WOM\u548cViral Marketing\u90fd\u53ef\u4ee5\u4ee3\u8868\u7f51\u7edc\u53e3\u7891\u8425\u9500\u7684\u6982\u5ff5\u800c\u4e92\u6362\u4f7f\u7528\uff0c\u4ed6\u4eec\u90fd\u6709\u201c\u9f13\u52b1\u6d88\u8d39\u8005\u4e4b\u95f4\u4fe1\u606f\u4f20\u9012\u4ee5\u589e\u52a0\u66dd\u5149\u5ea6\u201d\u7684\u610f\u601d\uff0c\u4e14\u90fd\u9690\u542b\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u53ef\u80fd\u6027\u3002\u5bf9\u4e8e\u5584\u4e8e\u53d1\u73b0\u4fe1\u606f\uff0c\u76f4\u89c9\u654f\u611f\u7684Z\u4e16\u4ee3\u6765\u8bf4\uff0c\u7ba1\u7406\u54c1\u724c\u7684\u53e3\u7891\uff0c\u6ce8\u91cd\u4fe1\u606f\u7684\u201c\u81ea\u53d1\u6027\u201d\u548c\u201c\u75c5\u6bd2\u6027\u201d\u5fc5\u4e0d\u53ef\u5c11\u3002<\/p>\n<p><strong>Case\uff1a\u5927\u7586\u2014\u2014\u591a\u6e20\u9053\u3001\u591a\u7ef4\u5ea6\u7ba1\u7406\u7f51\u7edc\u53e3\u7891<\/strong><\/p>\n<p>\u5927\u7586\u4f5c\u4e3a\u4e00\u4e2a\u4e3b\u6253\u6d88\u8d39\u7ea7\u65e0\u4eba\u673a\u7684\u54c1\u724c\uff0c\u7531\u4e8e\u4ea7\u54c1\u6280\u672f\u65b0\u3001\u4f7f\u7528\u95e8\u69db\u9ad8\uff0c\u5bb9\u6613\u5f62\u6210\u4f20\u64ad\u58c1\u5792\uff0c\u6240\u4ee5\u5927\u7586\u975e\u5e38\u91cd\u89c6\u53e3\u7891\u4f20\u64ad\u3002\u5728\u57f9\u80b2\u793e\u7fa4\u6587\u5316\u3001\u6fc0\u52b1\u5206\u4eab\u7b49\u65b9\u5f0f\u591a\u6e20\u9053\u7ba1\u7406\u54c1\u724c\u53e3\u7891\uff0c\u901a\u8fc7\u4e8b\u4ef6\u8425\u9500\u3001\u516c\u5173\u8425\u9500\u3001\u57f9\u80b2\u793e\u7fa4\u7b49\u65b9\u5f0f\u6765\u7ba1\u7406\u6d88\u8d39\u8005\u51b3\u7b56\u7684\u6700\u540e\u4e00\u73af\u3002\u5728\u5927\u7586\u7cbe\u7075\u4e0a\u7ebf\u65f6\uff0c\u5927\u7586\u63a8\u51fa\u201c\u4e16\u754c\u8457\u540d\u666f\u89c2\u539f\u521b\u822a\u62cd\u89c6\u9891\u6311\u6218\u8d5b\u201d\uff0c\u9762\u5411\u5168\u4e16\u754c\u5f81\u96c6\u822a\u62cd\u89c6\u9891\u3002\u8fd9\u4e00\u4e8b\u4ef6\u5728\u4e0a\u7ebf\u51e0\u5929\u5185\u5c31\u6709\u4e0a\u767e\u4e07\u70b9\u51fb\uff0cFacebook\u4f20\u64ad\u91cf\u3001\u8f6c\u53d1\u3001\u8bc4\u8bba\u8d85\u5343\u4e07\u3002\u540c\u65f6\u5927\u7586\u4e0a\u7ebf\u201c\u5929\u7a7a\u4e4b\u57ce\u201c\u6444\u5f71\u793e\u533a\uff0c\u6c47\u96c6\u5168\u7403\u8ffd\u6c42\u6781\u81f4\u3001\u7eaf\u7cb9\u7684\u6444\u5f71\u7231\u597d\u4eba\u58eb\uff0c\u8fd9\u4e9b\u53d1\u70e7\u53cb\u7ecf\u7531\u793e\u4ea4\u7f51\u7edc\u6210\u4e3a\u54c1\u724c\u6545\u4e8b\u7684\u521b\u4f5c\u8005\uff0c\u54c1\u724c\u4f53\u9a8c\u7684\u5206\u4eab\u53d8\u5f97\u7b80\u5355\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5927\u7586\u8fd8\u5728Facebook\u4e0a\u5efa\u7acb\u591a\u4e2a\u5730\u533a\u6216\u8bed\u8a00\u533a\u793e\u7fa4\uff0c\u4fbf\u4e8e\u73a9\u5bb6\u5206\u4eab\u4f5c\u54c1\uff0c\u4ea4\u6d41\u4ea7\u54c1\u4f7f\u7528\u7ecf\u9a8c\uff0c\u7ec4\u7ec7\u73a9\u5bb6\u822a\u62cd\u7ebf\u4e0b\u6d3b\u52a8\u3002<\/p>\n<p>\u7531\u6b64\u89c1\u7684\uff0c\u964d\u4f4e\u5206\u4eab\u7684\u95e8\u69db\uff0c\u6253\u9020\u6c9f\u901a\u5206\u4eab\u7684\u6d3b\u8dc3\u6c14\u6c1b\uff0c\u57f9\u80b2\u73a9\u5bb6\u793e\u7fa4\u6709\u5229\u4e8e\u54c1\u724c\u7559\u4f4f\u7231\u5206\u4eab\u7684Z\u4e16\u4ee3\uff0c\u53d1\u6325\u5176\u5728\u793e\u7fa4\u4e2d\u7684\u72ec\u7279\u4f5c\u7528\u3002<\/p>\n<h3 style=\"text-align: center;\">\u5176\u5b83\u8425\u9500&amp;\u589e\u957fTips<\/h3>\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u5bf9\u4e8eZ\u4e16\u4ee3\u8425\u9500\u548c\u589e\u957f\uff0c\u8fd8\u6709\u4e00\u4e9b\u5c0f\u5f69\u86cb\u5949\u4e0a\uff1a<\/p>\n<p><strong>\u54c1\u724c\u5a31\u4e50\u5316\uff0c\u76ae\u4e00\u4e0b<\/strong><\/p>\n<p>Z\u4e16\u4ee3\u4ece\u4e00\u51fa\u751f\u5f00\u59cb\u5c31\u62e5\u62b1\u4e92\u8054\u7f51\uff0c\u4e60\u60ef\u4e8e\u5728\u771f\u662f\u548c\u865a\u62df\u4e4b\u95f4\u6765\u56de\u7a7f\u68ad\uff0c\u53c8\u4e60\u60ef\u4e8e\u4eab\u53d7\u793e\u4ea4\u5a92\u4f53\u7684\u5a31\u4e50\u5316\uff0c\u6df1\u53d7\u7f51\u7edc\u6587\u5b66\u548c\u4e8c\u6b21\u5143\u7684\u5f71\u54cd\uff0c\u5bf9\u8868\u60c5\u5305\u3001Emoji\u60c5\u6709\u72ec\u949f\uff0c\u636e\u8c03\u67e5\u670940%\u7684\u5e74\u8f7b\u4eba\u53ea\u901a\u8fc7Emoji\u4ea4\u6d41\uff1b \u6709Emoji\u7684\u5e7f\u544a\u53ef\u4ee5\u5c06\u6ce8\u610f\u529b\u63d0\u9ad833%\u3002\u751a\u81f3\u6709Z\u4e16\u4ee3\u8868\u793a\u5982\u679c\u5fae\u4fe1\u91cc\u8868\u60c5\u5305\u6d88\u5931\u4e86\uff0c\u53ef\u80fd\u4f1a\u8ba9\u4ed6\u4eec\u7684\u8868\u8fbe\u80fd\u529b\u6253\u6298\u3002<\/p>\n<p>LeadsBridge\u66fe\u7ecf\u505a\u4e86\u4e00\u4e2a\u5173\u4e8eEmoji\u7684\u4f7f\u7528\u5bf9\u4e8eFacebook\u5e7f\u544a\u6548\u679c\u5f71\u54cd\u7684\u6d4b\u8bd5\uff0c\u6ca1\u60f3\u5230\u5c0f\u5c0f\u7684Emoji\u5bf9\u6548\u679c\u6709\u5982\u6b64\u5927\u7684\u5f71\u54cd\uff0c\u6709Emoji\u7248\u672c\u7684\u540d\u5355\u578b\u5e7f\u544a\u6bd4\u6ca1\u6709Emoji\u7248\u672c\u7684\u4e92\u52a8\u6548\u679c\u548c\u8f6c\u5316\u7387\u9ad82000%\u3002<\/p>\n<p>Facebook\u540d\u5355\u578b\u5e7f\u544a\u662f\u4e00\u79cd\u4e13\u95e8\u53d1\u73b0\u201c\u6f5c\u5728\u201d\u5ba2\u6237\u7684\u5de5\u5177\uff0c\u63d0\u4f9b\u53ef\u586b\u5199\u7535\u8bdd\u6216\u90ae\u7bb1\u7684\u8868\u5355\u4fe1\u606f\uff0c\u4e3a\u641c\u96c6\u6f5c\u5728\u5ba2\u6237\u5f00\u653e\u63a5\u53e3\u3002\u4e3a\u4e86\u6d4b\u8bd5Emoji\u5e7f\u544a\u6548\u679c\uff0cLeadsBridge\u4e0a\u7ebf\u4e86\u540c\u4e00\u540d\u5355\u578b\u5e7f\u544a\u7684\u4e24\u4e2a\u7248\u672c\uff1aEmoji\u7248\uff08\u76f8\u540c\u6587\u6848+Emoji\uff09&amp; \u65e0Emoji\u7248\uff08\u4ec5\u6587\u6848\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12688\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Emoji\u7248-600x337.png\" alt=\"\" width=\"600\" height=\"337\" \/><\/p>\n<p>\u7ed3\u679c\u5982\u56fe\uff0cEmoji\u7248\u5e7f\u544a\u6548\u679c\u65e0\u53ef\u5426\u8ba4\u5730\u6bd4\u7eaf\u4eab\u7248\u5e7f\u544a\u5360\u6709\u4f18\u52bf\u3002\u8868\u5355\u586b\u5199\u6570\u91cf\u662f\u7eaf\u4eab\u724840\u500d\uff0c\u89e6\u8fbe\u4eba\u6570\u662f\u7eaf\u4eab\u72485.5\u500d\uff0c\u6700\u7ec8\u76d1\u6d4b\u6548\u679cEmoji\u7248\u672c\u662f\u7eaf\u4eab\u7248\u4e92\u52a8\u6548\u679c\u76842000%\u3002<\/p>\n<p>\u7a76\u5176\u539f\u56e0\uff0c\u4ece\u7406\u8bba\u4e0a\u770b\uff0cEmoji\u5177\u6709\u5f3a\u5927\u529f\u80fd\u7684\u793e\u4ea4\u529f\u80fd\uff1a\u4e00\u4e2a\u662f\u56e0\u4e3aEmoji\u5b83\u72ec\u7acb\u4e8e\u4efb\u4f55\u4e00\u79cd\u8bed\u8a00\uff0c\u6240\u4ee5\u4e5f\u6ca1\u6709\u201c\u5916\u8bed\u201d\u4e4b\u8bf4\uff0c\u4ece\u67d0\u79cd\u610f\u4e49\u4e0a\u6765\u8bb2\u662f\u4e00\u79cd\u901a\u7528\u8bed\u8a00\uff1b\u53e6\u4e00\u4e2a\u662f\u5177\u6709\u5a92\u4ecb\u7684\u4e2d\u4ecb\u6027\uff0c\u6613\u4e8e\u8bfb\u61c2\u3002\u8fd9\u6837\u8282\u7701\u4e86\u8868\u8fbe\u548c\u7406\u89e3\u7684\u65f6\u95f4\uff0c\u63d0\u9ad8\u6c9f\u901a\u6548\u7387\uff0c\u56e0\u6b64\u53d7\u6b22\u8fce\u3002<\/p>\n<p>\u76ae\u4e00\u4e0b\u7684\u4e0d\u4ec5\u6709\u5404\u5927\u54c1\u724c\uff0c\u8fd8\u6709\u8d8a\u6765\u8d8a\u4f1a\u73a9\u7684\u515a\u653f\u5a92\u4f53\uff0c\u6bd4\u5982\u201c\u5171\u9752\u56e2\u4e2d\u592e\u201d\u3002\u201c\u56e2\u56e2\u201d\u5728\u5165\u9a7bB\u7ad9\u3001\u77e5\u4e4e\u3001\u5fae\u535a\u7b49\u4e3b\u6d41\u5a92\u4f53\u5e73\u53f0\u5e76\u6210\u4e3a\u62e5\u6709\u767e\u4e07\u7ea7\u7c89\u4e1d\u7684\u7f51\u7ea2\u4e4b\u540e\uff0c\u53c8\u6b63\u5f0f\u5165\u9a7b\u7f51\u6613\u4e91\uff0c\u5ba3\u544a\u5b83\u8e0f\u5165\u4e86\u97f3\u4e50\u65b0\u9886\u57df\u3002\u5927\u91cf\u4f7f\u7528\u989c\u6587\u5b57\u3001\u4e0a\u4f20\u5bd3\u6559\u4e8e\u4e50\u7684\u641e\u7b11\u89c6\u9891\u3001\u5728\u8bc4\u8bba\u533a\u201c\u5f00\u8f66\u201d\u4e92\u52a8\u7b49\u7b49\uff0c\u201c\u56e2\u56e2\u201d\u90fd\u5728\u4ee5\u5b83\u7684\u72ec\u7279\u98ce\u683c\u653b\u4e0b\u9752\u6625\u98de\u626c\u7684Z\u4e16\u4ee3\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-12689\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5171\u9752\u56e2\u4e2d\u592e-600x415.png\" alt=\"\" width=\"600\" height=\"415\" \/><\/p>\n<p>Z\u4e16\u4ee3\u662f\u6ca1\u6709\u8010\u5fc3\u7684\u4e00\u7fa4\u4eba\uff0c\u60f3\u8981\u5728\u4ed6\u4eec\u7ed9\u4e88\u5c55\u793a\u5e7f\u544a\u77ed\u77ed\u7684\u6ce8\u610f\u65f6\u95f4\u4e2d\u6293\u4f4f\u4ed6\u4eec\u7684\u773c\u7403\uff0c\u4fe1\u606f\u6613\u8bfb\u3001\u5185\u5bb9\u5a31\u4e50\u3001\u56fe\u6587\u5e76\u8302\u4f1a\u662f\u54c1\u724c\u6c9f\u901a\u7684\u6709\u6548\u624b\u6bb5\u3002<\/p>\n<p><strong>\u5177\u6709\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u611f<\/strong><\/p>\n<p>Z\u4e16\u4ee3\u8f83\u5176\u4ed6\u4e16\u4ee3\u6709\u4e2a\u9c9c\u660e\u7684\u7279\u70b9\u2014\u2014\u66f4\u52a0\u5177\u6709\u793e\u4f1a\u8d23\u4efb\u611f\uff0c\u5e0c\u671b\u5bf9\u672a\u6765\u4f5c\u51fa\u79ef\u6781\u7684\u6539\u53d8\uff0c\u5f53\u7136\u4ed6\u4eec\u4e5f\u4f1a\u5bf9\u8ddf\u81ea\u5df1\u6709\u76f8\u540c\u89c2\u70b9\u7684\u5177\u6709\u793e\u4f1a\u8d23\u4efb\u611f\u7684\u54c1\u724c\u4ea7\u751f\u597d\u611f\u3002\u636e\u6700\u8fd1\u7684\u4e00\u4efd\u8c03\u67e5\u73b0\u5b9e\uff0c60% \u7684Z\u4e16\u4ee3\u5e0c\u671b\u5bf9\u672a\u6765\u6709\u79ef\u6781\u7684\u5f71\u54cd\uff0c\u800c\u6bd4\u4ed6\u4eec\u5e74\u957f\u4e00\u70b9\u7684\u5343\u79a7\u4e00\u4ee3\u53ea\u670939%\u7684\u4eba\u6709\u540c\u6837\u7684\u60f3\u6cd5\uff0c\u800c\u4e14\u5df2\u7ecf\u670925%\u7684Z\u4e16\u4ee3\u5df2\u7ecf\u53c2\u4e0e\u5230\u5fd7\u613f\u5de5\u4f5c\u4e2d\u3002\u4f5c\u4e3a\u54c1\u724c\u6765\u8bb2\uff0c\u60f3\u8981\u548c\u8fd9\u7fa4\u6709\u60f3\u6cd5\u7684\u5e74\u8f7b\u4eba\u5f15\u8d77\u5171\u9e23\uff0c\u5c31\u9700\u8981\u8d76\u7d27\u884c\u52a8\u8d77\u6765\uff0c\u62e5\u62b1Z\u4e16\u4ee3\u5173\u5fc3\u7684\u793e\u4f1a\u8bdd\u9898\u3002\u5982\uff1a<\/p>\n<ul>\n<li>\u73af\u5883\u4fdd\u62a4\u3001\u8d44\u6e90\u6d6a\u8d39<\/li>\n<li>\u8de8\u6027\u522b\u8005\u3001\u540c\u6027\u604b\u6743\u76ca<\/li>\n<li>\u6c11\u65cf\u95ee\u9898\uff08\u9ed1\u4eba\u6743\u5229\uff09<\/li>\n<\/ul>\n<p>TOMS Shoes\u66fe\u7ecf\u53d1\u8d77\u4e00\u4e2a\u516c\u76ca\u6d3b\u52a8\u201cOne for one\u201d\uff0c\u6d88\u8d39\u8005\u6bcf\u8d2d\u4e70\u4e00\u53cc\u978b\uff0cTOMS\u5c31\u6350\u8d60\u4e00\u53cc\u7ed9\u6709\u9700\u8981\u7684\u5c0f\u5b69\u3002\u8fd9\u5c31\u662f\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u4f8b\u5b50\uff0c\u544a\u8bc9\u4e86\u6211\u4eec\u8c01\u5728\u5173\u5fc3\u672a\u6765\u3002<\/p>\n<p><strong>\u5982\u679c\u524d\u9762\u592a\u957f\uff0c\u8bb0\u4f4f\u8fd9\u4e9b\u5c31\u591f\u4e86<\/strong><\/p>\n<p>\u867d\u7136Z\u4e16\u4ee3\u9010\u6e10\u5f00\u59cb\u8fdb\u5165\u804c\u573a\uff0c\u6210\u957f\u4e3a\u975e\u5e38\u6709\u6d88\u8d39\u529b\u7684\u7fa4\u4f53\uff0c\u4f46\u662f\u81f3\u4eca\u4ed6\u4eec\u8fd8\u662f\u672a\u88ab\u5f00\u53d1\u7684\u5e02\u573a\uff0c\u4ecd\u7136\u5b58\u5728\u7740\u5de8\u5927\u7684\u673a\u4f1a\u3002\u672a\u6765\u5df2\u6765\uff0c\u8425\u9500\u4eba\u5458\u5728\u6b63\u5f0f\u63a5\u53d7\u65b0\u4e16\u4ee3\u6311\u6218\u4e4b\u524d\uff0c\u9700\u8981\u5145\u5206\u4e86\u89e3\u4ed6\u4eec\u7684\u884c\u4e3a\u3001\u601d\u60f3\u548c\u6d88\u8d39\u4e60\u60ef\uff1a<\/p>\n<ul>\n<li>\u8fd0\u7528Z\u4e16\u4ee3\u559c\u6b22\u7684KOL\u62c9\u8fd1\u4e0eZ\u4e16\u4ee3\u7684\u8ddd\u79bb<\/li>\n<li>\u54c1\u724c\u8fd0\u7528\u521b\u610f\u548c\u6d88\u8d39\u8005\u73a9\u8d77\u6765\uff0c\u901f\u6293\u4f4f\u4ed6\u4eec\u7684\u6ce8\u610f\u529b<\/li>\n<li>\u901a\u8fc7\u5185\u5bb9\u8425\u9500\uff0c\u8ba9\u54c1\u724c\u63d0\u4f9b\u7684\u4fe1\u606f\u6210\u4e3a\u5e2e\u52a9\u4ed6\u4eec\u4f5c\u51fa\u8d2d\u4e70\u51b3\u5b9a\u7684\u4f9d\u636e<\/li>\n<li>\u81f4\u529b\u4e8e\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u548c\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c<\/li>\n<li>\u8425\u9020\u54c1\u724c\u793e\u7fa4\u6587\u5316\uff0c\u63d0\u9ad8\u5206\u4eab\u610f\u613f<\/li>\n<li>\u76ae\u4e00\u4e0b\uff0c\u7528\u5e7d\u9ed8\u548c\u5e74\u8f7b\u7684\u65b9\u5f0f\u548cZ\u4e16\u4ee3\u6c9f\u901a<\/li>\n<li>\u4e0e\u4ed6\u4eec\u4e00\u8d77\u5173\u6ce8\u793e\u4f1a\u8bae\u9898\uff0c\u4e3a\u7f8e\u597d\u672a\u6765\u52aa\u529b<\/li>\n<\/ul>\n<p>Z\u4e16\u4ee3\u8fd9\u80a1\u5373\u5c06\u6765\u4e34\u7684\u65b0\u9c9c\u529b\u91cf\u6b63\u8fc5\u731b\u800c\u6765\uff0c\u6211\u4eec\u8981\u4fdd\u6301\u5f00\u653e\u7684\u5fc3\u6001\u548c\u5feb\u901f\u7684\u77e5\u8bc6\u8fed\u4ee3\u80fd\u529b\uff0c\u624d\u80fd\u548c\u8fd9\u7fa4\u5e74\u8f7b\u4e16\u4ee3\u5171\u540c\u6210\u957f\u3002<\/p>\n<p>\u6587\uff1aRhino@<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\u9ed1\u76d2\">\u589e\u957f\u9ed1\u76d2<\/a>\uff08growthbox\uff09<\/p>\n<p><strong><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u8350CGO\u8bfb\u5e02\u573a\u8425\u9500\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/12622.html\">\u4e16\u754c\u676f\u54c1\u724c\u5927\u6df7\u6218\uff0c\u7ec6\u6570\u51fa\u73b0\u7684\u54ea\u4e9b\u4f20\u64ad\u7684\u5957\u8def<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/11929.html\">\u5206\u7fb9\u4e16\u754c\u676f\u8425\u9500\u7ea2\u5229\uff0c \u4eca\u65e5\u5934\u6761\u4e0e\u83b1\u514b\u5438\u5c18\u5668\u7684\u5e02\u573a\u8425\u9500\u95ed\u73af\u6848\u4f8b<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/market\/12655.html\">\u4e16\u754c\u676f\u8425\u9500\u6bd4\u8fdb\u7403\u66f4\u7cbe\u5f69\uff0c\u8fd9\u4e00\u6ce2\u64cd\u4f5c\u4f60\u88ab\u8c01\u5708\u7c89\uff1f<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u5c06\u7814\u7a76\u672a\u6765\u7684\u6d88\u8d39\u4e3b\u529b\u519bZ\u4e16\u4ee3 &#8211; \u6eaf\u6e90\u76ee\u6807\u7fa4\u4f53\u7684\u5b9a\u4e49\uff0c\u91c7\u7528\u6d88\u8d39\u8005\u51b3\u7b56\u884c\u4e3a\u5206\u6790\u6a21\u578b\u7cfb\u7edf\u6d1e\u5bdfZ\u4e16\u4ee3\u6d88\u8d39\u4e60\u60ef\uff0c\u9488\u5bf9\u6d1e\u5bdf\u603b\u7ed3\u5bf9\u5e94\u7684\u5e02\u573a\u8425\u9500\u548c\u589e\u957f\u7b56\u7565\uff0c\u5206\u6790\u76f8\u5173\u6848\u4f8b\uff0c\u770b\u61c2\u65b0\u4e00\u2026<\/p>\n","protected":false},"author":1,"featured_media":12679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[4495,425,2401,2070],"special":[],"class_list":["post-12676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-generationz","tag-425","tag-2401","tag-2070","entry"],"views":146892,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/12676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=12676"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/12676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/12679"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=12676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=12676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=12676"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=12676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}