{"id":12950,"date":"2018-07-26T11:37:30","date_gmt":"2018-07-26T03:37:30","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=12950"},"modified":"2018-07-26T11:37:30","modified_gmt":"2018-07-26T03:37:30","slug":"%e9%82%a3%e4%ba%9b%e5%be%88%e7%86%9f%e6%82%89%e4%bd%86%e5%8f%88%e5%8f%ab%e4%b8%8d%e5%87%ba%e5%90%8d%e5%ad%97%e7%9a%84%e8%ae%be%e8%ae%a1%e6%b3%95%e5%88%99-%e8%af%b1%e9%a5%b5%e6%95%88","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/12950.html","title":{"rendered":"\u90a3\u4e9b\u5f88\u719f\u6089\u4f46\u53c8\u53eb\u4e0d\u51fa\u540d\u5b57\u7684\u8bbe\u8ba1\u6cd5\u5219\u2014\u2014\u8bf1\u9975\u6548\u5e94"},"content":{"rendered":"<p>\u5165\u4f0f\u4ee5\u6765\uff0c\u5f00\u542f\u4e86\u201c\u9ad8\u706b\u201d\u6a21\u5f0f\uff0c\u5976\u8336\u6210\u4e3a\u4e86\u4e8c\u624b\u6bcf\u65e5\u964d\u6e29\u5fc5\u5907\uff0c\u4e70\u5976\u8336\u7684\u65f6\u5019\uff0c\u5927\u5bb6\u4f1a\u4e0d\u4f1a\u5728\u4e2d\u676f\u548c\u5927\u676f\u4e2d\u8270\u96be\u6289\u62e9\u5462\uff1f\u4e8c\u624b\u7684\u5fc3\u91cc\u6d3b\u52a8\u4e00\u822c\u662f\u8fd9\u6837\u7684\uff1a\u4e2d\u676f\u548c\u5927\u676f\u9009\u54ea\u4e2a\uff1f\u611f\u89c9\u5927\u676f\u559d\u4e0d\u4e86\u5440\uff0c\u4f46\u662f\u5c31\u5dee\u4e24\u5757\u94b1\uff0c\u5927\u676f\u770b\u8d77\u6765\u6bd4\u4e2d\u676f\u591a\u90a3\u4e48\u591a\uff0c\u5929\u70ed\u6b7b\u4e86\uff0c\u5927\u676f\u611f\u89c9\u4e5f\u5dee\u4e0d\u591a\u80fd\u559d\u5b8c\uff0c\u597d\uff0c\u9009\u5927\u676f\u5427\uff01\u662f\u4ec0\u4e48\u539f\u56e0\u8ba9\u4e8c\u624b\u4ece\u4e2d\u676f\u6539\u6210\u4e86\u5927\u676f\u5462\uff1f\u672c\u671f\u6211\u4eec\u6765\u804a\u804a\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%af%b1%e9%a5%b5%e6%95%88%e5%ba%94\" title=\"\u8bf1\u9975\u6548\u5e94\" target=\"_blank\">\u8bf1\u9975\u6548\u5e94<\/a><\/span>\u201d\u3002<\/p>\n<h3 style=\"text-align: center;\">\u8457\u540d\u7684\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u8ba2\u9605\u5b9e\u9a8c<\/h3>\n<p>\u300a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%80%aa%e8%af%9e%e8%a1%8c%e4%b8%ba%e5%ad%a6\" title=\"\u602a\u8bde\u884c\u4e3a\u5b66\" target=\"_blank\">\u602a\u8bde\u884c\u4e3a\u5b66<\/a><\/span>\u300b\u4e2d\u6709\u4e00\u4e2a\u8457\u540d\u7684\u5b9e\u9a8c\uff1a<\/p>\n<p>\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u6742\u5fd7\u66fe\u520a\u767b\u8fc7\u4e00\u5219\u5e7f\u544a\uff1a\u7535\u5b50\u7248\uff1a59\u7f8e\u5143\/\u5e74\uff0c\u5370\u5237\u7248\uff1a125\u7f8e\u5143\/\u5e74\uff0c\u5370\u5237\u7248\u52a0\u7535\u5b50\u7248\u5957\u9910\uff1a125\u7f8e\u5143\/\u5e74\u3002<\/p>\n<p>\u5728\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u7684\u65af\u9686\u7ba1\u7406\u5b66\u9662\u7684\u8bd5\u9a8c\u4e2d\uff0c100\u4f4d\u9ad8\u6750\u751f\u4e2d\u670916\u4eba\u9009\u62e9\u4e86\u7535\u5b50\u7248\uff0c84\u4eba\u9009\u62e9\u7684\u5957\u9910\u7ec4\u5408\uff0c0\u4eba\u9009\u62e9\u5370\u5237\u7248\u3002<\/p>\n<p>\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u6742\u5fd7\u7684\u8425\u9500\u9ad8\u624b\u4eec\u61c2\u5f97\uff1a\u4eba\u4eec\u5f88\u5c11\u505a\u4e0d\u52a0\u5bf9\u6bd4\u7684\u9009\u62e9\u3002\u6211\u4eec\u7684\u5fc3\u91cc\u5e76\u6ca1\u6709\u4e00\u4e2a\u201c\u5185\u90e8\u4ef7\u503c\u8ba1\u91cf\u5668\u201d\uff0c\u544a\u8bc9\u6211\u4eec\u67d0\u79cd\u7269\u54c1\u771f\u6b63\u7684\u4ef7\u503c\u51e0\u4f55\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u5173\u6ce8\u7684\u662f\u8fd9\u79cd\u7269\u54c1\u4e0e\u5176\u4ed6\u7269\u54c1\u7684\u76f8\u5bf9\u4f18\u52a3\uff0c\u4ee5\u6b64\u6765\u4f30\u7b97\u5176\u4ef7\u503c\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u6848\u4f8b\u4e2d\uff0c\u4f60\u53ef\u80fd\u4e0d\u77e5\u905359\u7f8e\u5143\u7684\u5355\u8ba2\u7535\u5b50\u7248\u662f\u5426\u4f18\u4e8e125\u7f8e\u5143\u7684\u5355\u8ba2\u5370\u5237\u7248\uff0c\u4f46\u4f60\u80af\u5b9a\u77e5\u9053125\u7f8e\u5143\u7684\u5370\u5237\u52a0\u7535\u5b50\u7248\u5957\u9910\u4f18\u4e8e125\u7f8e\u5143\u7684\u5355\u8ba2\u5370\u5237\u7248\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4f60\u53ef\u4ee5\u51c6\u786e\u65e0\u8bef\u5730\u4ece\u5408\u8ba2\u5957\u9910\u4e2d\u63a8\u7b97\u51fa\uff1a\u7535\u5b50\u7248\u662f\u514d\u8d39\u7684\u5440\uff01<\/p>\n<p>\u5728\u5355\u8ba2\u7535\u5b50\u7248\u548c\u5355\u8ba2\u5370\u5237\u7248\u4e4b\u95f4\u505a\u9009\u62e9\u6709\u4e9b\u8d39\u8111\u7b4b\u3002\u4f46\u662f\uff0c\u4eba\u4eec\u4e0d\u559c\u6b22\u52a8\u8111\u7b4b\u3002\u4e8e\u662f\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u6742\u5fd7\u7684\u8425\u9500\u4eba\u5458\u7ed9\u4e86\u6211\u4eec\u4e00\u4e2a\u4e0d\u8d39\u8111\u7b4b\u7684\u9009\u62e9\uff1a\u5370\u5237\u7248\u52a0\u7535\u5b50\u7248\u5957\u9910\u3002<\/p>\n<h3 style=\"text-align: center;\">\u4ec0\u4e48\u662f\u8bf1\u9975\u6548\u5e94<\/h3>\n<p>\u767e\u5ea6\u767e\u79d1\uff1a\u201c\u8bf1\u9975\u6548\u5e94\u201d\uff08decoy effect\uff09\uff0c\u5c31\u662f\u6307\u4eba\u4eec\u5bf9\u4e24\u4e2a\u4e0d\u76f8\u4e0a\u4e0b\u7684\u9009\u9879\u8fdb\u884c\u9009\u62e9\u65f6\uff0c\u56e0\u4e3a\u7b2c\u4e09\u4e2a\u65b0\u9009\u9879\uff08\u8bf1\u9975\uff09\u7684\u52a0\u5165\uff0c\u4f1a\u4f7f\u67d0\u4e2a\u65e7\u9009\u9879\u663e\u5f97\u66f4\u6709\u5438\u5f15\u529b\u3002\u88ab\u201c\u8bf1\u9975\u201d\u5e2e\u52a9\u7684\u9009\u9879\u901a\u5e38\u79f0\u4e3a\u201c\u76ee\u6807\u201d\uff0c\u800c\u53e6\u4e00\u9009\u9879\u5219\u88ab\u79f0\u4e3a\u201c\u7ade\u4e89\u8005\u201d\u3002<\/p>\n<p>\u7ef4\u57fa\u767e\u79d1\uff1aIn marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.<\/p>\n<p>\u7ecf\u6d4e\u5b66\u8ba4\u4e3a\uff0c\u4eba\u4eec\u5728\u5f88\u5c11\u505a\u4e0d\u5bf9\u6bd4\u7684\u9009\u62e9\uff0c\u8425\u9500\u9ad8\u624b\u4eec\u4f1a\u5b89\u6392\u4e00\u4e9b\u6709\u8bf1\u60d1\u529b\u7684\u201c\u8bf1\u9975\u201d\uff0c\u4ee5\u5f15\u5bfc\u6d88\u8d39\u8005\u4f5c\u51fa\u6709\u76ca\u4e8e\u5546\u5bb6\u7684\u9009\u62e9\u3002<\/p>\n<p>\u5728\u8425\u9500\u7684\u65f6\u5019\uff0c\u5e38\u5e38\u4f1a\u6709\u4e00\u4e9b\u201c\u5e7d\u7075\u8bf1\u9975\u201d\uff0c\u8fd9\u4e9b\u8bf1\u9975\u5e76\u4e0d\u9700\u8981\u771f\u7684\u5b58\u5728\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u4e8c\u624b\u6700\u8fd1\u5728\u901b\u7535\u5546\u7684\u65f6\u5019\uff0c\u53d1\u73b0\u51ac\u5929\u6536\u85cf\u7684\u4e00\u4ef6\u68c9\u8863\u5728\u964d\u4ef7\uff0c\u5bf9\u6bd4\u539f\u4ef7\uff0c\u73b0\u4ef7\u53ea\u8981\u4e09\u6298\uff0c\u9886\u5238\u4e4b\u540e\u7684\u4ef7\u683c\u66f4\u5212\u7b97\uff0c\u8fd9\u4f7f\u5f97\u4e8c\u624b\u4e0d\u5047\u601d\u7d22\u7684\u4e0b\u5355\u4e86\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u5e76\u4e0d\u8d77\u4f5c\u7528\u7684\u201c\u539f\u4ef7\u201d\uff0c\u5c31\u6709\u201c\u5e7d\u7075\u8bf1\u9975\u201d\u7684\u6210\u5206\uff0c\u201c\u539f\u4ef7\u201d\u7684\u52a0\u5165\uff0c\u4f7f\u5f97\u201c\u73b0\u4ef7\u201d\u66f4\u6709\u5438\u5f15\u529b\uff0c\u6240\u4ee5\uff0c\u4e8c\u624b\u4e0d\u5047\u601d\u7d22\u7684\u4f5c\u51fa\u4e86\u8d2d\u4e70\u7684\u5224\u65ad\u3002<\/p>\n<figure id=\"attachment_12951\" aria-describedby=\"caption-attachment-12951\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-12951\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u201c\u8bf1\u60d1\u201d\u4e86\u4e8c\u624b\u7684\u4ef7\u683c-600x483.png\" alt=\"\" width=\"600\" height=\"483\" \/><figcaption id=\"caption-attachment-12951\" class=\"wp-caption-text\">\u201c\u8bf1\u60d1\u201d\u4e86\u4e8c\u624b\u7684\u4ef7\u683c<\/figcaption><\/figure>\n<h3 style=\"text-align: center;\">\u8bf1\u9975\u6548\u5e94\u600e\u4e48\u8fd0\u7528\u5728\u754c\u9762\u4e2d<\/h3>\n<p>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a>\u300b\u4e2d\u4ecb\u7ecd\u4e86\u4e24\u4e2a\u6709\u8da3\u7684\u6848\u4f8b\uff1a<\/p>\n<p><strong>\u6848\u4f8b\u4e00<\/strong><\/p>\n<p>\u56fd\u5916\u67d0\u6b3e\u7c7b\u4f3c\u4e8eTinder\u7684\u4ea4\u53cb\u5e94\u7528\u7684\u65e9\u671f\u6570\u636e\u5206\u6790\u8fc7\u7a0b\u4e2d\uff0c\u4ea7\u54c1\u56e2\u961f\u53d1\u73b0\u4e86\u4e00\u4e2a\u6709\u8da3\u7684\u73b0\u8c61\uff1a\u5f53\u663e\u793a\u914d\u5bf9\u5f02\u6027\u7167\u7247\u7684\u4e3b\u754c\u9762\u4e0a\u53ea\u6709\u4e00\u4e2a\u53ef\u70b9\u51fb\u7684\u201c\u559c\u6b22\u201d\u6309\u94ae\u65f6\uff0c\u8be5\u6309\u94ae\u5e73\u5747\u6bcf\u5929\u7684\u70b9\u51fb\u6570\u7ea6\u4e3a7000\u6b21\uff08\u4e0d\u559c\u6b22\u76f4\u63a5\u6ed1\u8d70\u7167\u7247\u67e5\u770b\u4e0b\u4e00\u5f20\uff09\uff1b\u540e\u6765\u8fdb\u884c\u4e86A\/B\u6d4b\u8bd5\uff0c\u65b0\u589e\u4e86\u4e00\u4e2a\u201c\u4e0d\u559c\u6b22\u201d\u6309\u94ae\uff0c\u5728\u5176\u4ed6\u56e0\u7d20\u7ef4\u6301\u4e0d\u53d8\u7684\u524d\u63d0\u4e0b\uff0c\u8fd9\u4e2a\u7248\u672c\u6bcf\u5929\u201c\u559c\u6b22\u201d\u7684\u70b9\u51fb\u6570\u53ef\u4ee5\u4e0a\u6da8\u523012000\u6b21\u5de6\u53f3\u3002\u8fd9\u5176\u4e2d\u5c31\u5f88\u597d\u7684\u5229\u7528\u4e86\u201c\u8bf1\u9975\u6548\u5e94\u201d\uff1a\u5f53\u539f\u672c\u53ea\u6709\u201c\u559c\u6b22\u201d\u6309\u94ae\u65f6\uff0c\u7528\u6237\u770b\u5230\u76f8\u8c8c\u4e00\u822c\u3001\u6a21\u68f1\u4e24\u53ef\u7684\u7167\u7247\u65f6\uff0c\u4f1a\u672c\u7740\u201c\u770b\u770b\u518d\u8bf4\u201d\u7684\u5fc3\u6001\u6ed1\u5230\u4e0b\u4e00\u5f20\uff0c\u4e0d\u4ea7\u751f\u6309\u94ae\u70b9\u51fb\uff1b\u5f53\u52a0\u5165\u201c\u4e0d\u559c\u6b22\u201d\u6309\u94ae\u540e\uff0c\u539f\u672c\u5bf9\u67d0\u5f20\u7167\u7247\u79c9\u6301\u201c\u65e0\u6240\u8c13\u201d\u6001\u5ea6\u7684\u4eba\u5f97\u5230\u4e86\u66f4\u660e\u786e\u7684\u884c\u4e3a\u53ec\u5524\uff0c\u4ea7\u54c1\u7684\u754c\u9762\u5f15\u5bfc\u4ed6\u5728\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u7684\u8bc4\u5224\u4e4b\u95f4\u5feb\u901f\u505a\u51fa\u9009\u62e9\uff0c\u8981\u4e48\u4e0d\u559c\u6b22\u8981\u4e48\u559c\u6b22\uff0c\u4e0d\u5b58\u5728\u4e2d\u95f4\u72b6\u6001\uff0c\u4e5f\u4e0d\u7ed9\u4f60\u601d\u8003\u7684\u65f6\u95f4\u3002\u4e8e\u662f\u6309\u94ae\u7684\u70b9\u51fb\u6b21\u6570\u5c31\u4e0a\u53bb\u4e86\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4ea4\u53cb\u8f6f\u4ef6\u4e2d\u4e00\u822c\u90fd\u4f1a\u8bbe\u7f6e\u201c\u559c\u6b22\u201d\u548c\u201c\u4e0d\u559c\u6b22\u201d\u4e24\u4e2a\u6309\u94ae\u3002<\/p>\n<figure id=\"attachment_12952\" aria-describedby=\"caption-attachment-12952\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-12952\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Tinder\u754c\u9762\u4e2d\u7684\u201c\u559c\u6b22\u201d\u548c\u201c\u4e0d\u559c\u6b22\u201d-600x342.png\" alt=\"\" width=\"600\" height=\"342\" \/><figcaption id=\"caption-attachment-12952\" class=\"wp-caption-text\">Tinder\u754c\u9762\u4e2d\u7684\u201c\u559c\u6b22\u201d\u548c\u201c\u4e0d\u559c\u6b22\u201d<\/figcaption><\/figure>\n<p><strong>\u6848\u4f8b\u4e8c<\/strong><\/p>\n<p>\u8fc5\u96f7\u5728\u5f15\u5bfc\u79fb\u52a8\u7528\u6237\u5347\u7ea7\u5230\u201cVIP\u5c0a\u4eab\u7248\u201d\u65f6\uff0c\u901a\u8fc7<a href=\"https:\/\/www.growthhk.cn\/tag\/AB\u6d4b\u8bd5\">A\/B\u6d4b\u8bd5<\/a>\u53d1\u73b0\uff0c\u5982\u679c\u5347\u7ea7\u5f15\u5bfc\u9875\u4e0a\u4ec5\u6709\u4e00\u4e2a\u201c\u534e\u4e3d\u5730\u53d8\u8eab\u201d\u6309\u94ae\uff0c\u6bd4\u540c\u65f6\u6709\u201c\u534e\u4e3d\u5730\u53d8\u8eab\u201d\u548c\u201c\u6b8b\u5fcd\u5730\u62d2\u7edd\u201d\u4e24\u4e2a\u6309\u94ae\uff0c\u70b9\u51fb\u7387\u4f4e\u4e86\u5c06\u8fd120%\u3002\u4ec5\u4ec5\u662f\u591a\u51fa\u4e00\u4e2a\u770b\u4f3c\u6beb\u65e0\u610f\u4e49\u7684\u6309\u94ae\uff0c\u5c31\u5c06\u201c\u9009\u6216\u4e0d\u9009\u201d\u7684\u95ee\u9898\u5de7\u5999\u8f6c\u5316\u4e3a\u4e86\u201c\u9009\u54ea\u4e2a\u201d\uff0c\u7ee7\u800c\u8bf1\u5bfc\u7528\u6237\u201c\u9009\u8fd9\u4e2a\u201d\uff0c\u70b9\u51fb\u548c\u8f6c\u5316\u81ea\u7136\u5c31\u4f1a\u63d0\u9ad8\u4e86\u3002<\/p>\n<h3 style=\"text-align: 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