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<\/figure>\n

\u6587\/\u738b\u6167\u83b9<\/p>\n

\u7f16\u8f91\/\u5b50\u591c<\/p>\n

2023\u5e74\uff0c\u5b89\u8e0f\u6210\u4e3a\u9996\u4e2a\u8425\u6536\u7a81\u7834300\u4ebf\u7684\u56fd\u4ea7\u8fd0\u52a8\u54c1\u724c\u3002\u8fbe\u6210\u8fd9\u4e2a\u6210\u7ee9\uff0c\u5b89\u8e0f\u7528\u4e8630\u4f59\u5e74\u3002<\/strong><\/p>\n

\u7ec6\u6570\u5b89\u8e0f\u7684\u5173\u952e\u8282\u70b9\uff0c2005\u5e74\u558a\u51fa\u201c\u4e16\u754c\u7684\u5b89\u8e0f\u201d\u768410\u5e74\u540e\uff0c2015\u5e74\u5b89\u8e0f\u8425\u6536\u9996\u6b21\u7a81\u7834\u767e\u4ebf\u5143\uff1b2022\u5e74\uff0c\u5b89\u8e0f\u53cd\u8d85\u8010\u514b\u4e2d\u56fd\uff0c\u6210\u4e3a\u4e2d\u56fd\u8fd0\u52a8\u978b\u670d\u5e02\u573a\u7b2c\u4e00\u3002<\/p>\n

\u53ef\u4ee5\u5f88\u6e05\u6670\u5730\u770b\u5230\uff0c\u8fc7\u53bb30\u591a\u5e74\u4e2d\uff0c\u5b89\u8e0f\u7684\u540e\u52b2\u513f\u5f88\u8db3\u3002\u5c24\u5176\u662f\u57282009\u5e74\u6536\u8d2dFILA\u540e\uff0c\u7ecf\u5386\u957f\u8fbe\u5341\u5e74\u7684\u722c\u5761\u671f\uff0cFILA\u6210\u4e3a\u5b89\u8e0f\u9ebe\u4e0b\u4e0d\u53ef\u6216\u7f3a\u7684\u73b0\u91d1\u725b\uff0c\u5b89\u8e0f\u4e5f\u5728\u8fd9\u671f\u95f4\u627e\u5230\u589e\u957f\u7684\u5bc6\u94a5\u3002<\/p>\n

\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u5b89\u8e0f\u7684\u5168\u7403\u5316\u6536\u8d2d\u5f81\u7a0b\u5c31\u662f\u4eceFILA\u5f00\u59cb\u7684\u3002<\/strong>\u8fd9\u4e9b\u5e74\uff0c\u65e5\u672c\u7684\u8fea\u6851\u7279\u3001\u52a0\u62ff\u5927\u7684\u59cb\u7956\u9e1f\u3001\u97e9\u56fd\u7684\u53ef\u9686\u7b49\u90fd\u88ab\u5b89\u8e0f\u6536\u5165\u56ca\u4e2d\u3002<\/p>\n

\u4e5f\u662f\u4eceFILA\u5f00\u59cb\uff0c\u5b89\u8e0f\u201c\u8d34\u6807\u7b7e\u201d\u7684\u6253\u6cd5\u5c61\u8bd5\u4e0d\u723d\u3002\u4eceFILA\u7684\u201c\u8fd0\u52a8\u65f6\u5c1a\u201d\u3001\u8fea\u6851\u7279\u7684\u201c\u6ed1\u96ea\u5fc5\u5907\u201d\uff0c\u518d\u5230\u53ef\u9686\u7684\u201c\u4f53\u5236\u5185\u7a7f\u642d\u201d\u3001\u59cb\u7956\u9e1f\u7684\u201c\u6237\u5916\u5962\u4f88\u54c1\u201d\uff0c\u5728\u5b89\u8e0f\u7684\u6536\u8d2d\u4e0b\uff0c\u8fd9\u4e9b\u54c1\u724c\u90fd\u5b8c\u6210\u4e86\u4ece\u5c0f\u4f17\u5230\u5927\u4f17\uff0c\u751a\u81f3\u662f\u5230\u5962\u4f88\u54c1\u7684\u201c\u5347\u5496\u201d\u3002<\/p>\n

\u201cFILA\u6a21\u5f0f\u201d\u5728\u8fd9\u4e9b\u54c1\u724c\u7684\u8fd0\u8425\u548c\u7ba1\u7406\u4e0a\u5f97\u5230\u9a8c\u8bc1\uff0c\u5b89\u8e0f\u4e5f\u4ece\u6765\u81ea\u4e2d\u56fd\u7684\u8fd0\u52a8\u54c1\u724c\u6210\u957f\u4e3a\u80fd\u4e0e\u56fd\u9645\u54c1\u724c\u8010\u514b\u63b0\u624b\u8155\u7684\u670d\u9970\u54c1\u724c\u3002<\/strong><\/p>\n

<\/figure>\n

\u56fe\u6e90\u5b89\u8e0f\u5b98\u65b9\u5fae\u535a<\/p>\n

\u5b89\u8e0f\u7684\u589e\u957f\u79bb\u4e0d\u5f00FILA\uff0c\u800cFILA\u7684\u8f6c\u578b\u79bb\u4e0d\u5f00FILA\u5927\u4e2d\u534e\u533a\u7684\u638c\u8235\u4eba\u59da\u4f1f\u96c4\u3002<\/p>\n

15\u5e74\u7684\u5927\u4e2d\u534e\u533a\u751f\u6daf\u4e2d\uff0c\u59da\u4f1f\u96c4\u5e26\u9886FILA\u4ece\u4e8f\u635f\u5230\u76c8\u5229\u3001\u5f00\u542f\u76f4\u9500\u6a21\u5f0f\u3001\u591a\u5143\u5316\u6218\u7565\u3002<\/p>\n

\u5982\u4eca\uff0c\u59da\u4f1f\u96c4\u529f\u6210\u8eab\u9000\uff0cFILA\u8fce\u6765\u65b0\u8001\u4ea4\u63a5\u3002<\/strong><\/p>\n

\u8fd1\u671f\uff0c\u8fde\u7ebfInsight\u4eceFILA\u5904\u83b7\u6089\uff0c\u62c5\u4efbFILA\u5927\u4e2d\u534e\u4e1a\u52a1\u201c\u638c\u8235\u4eba\u201d15\u5e74\u7684\u59da\u4f1f\u96c4\u5df2\u4e8e\u8fd1\u65e5\u79bb\u4efb\u5b89\u8e0f\u96c6\u56e2\u65f6\u5c1a\u8fd0\u52a8\u54c1\u724c\u7fa4CEO\u4e00\u804c\uff0c\u4f46\u7ee7\u7eed\u62c5\u4efb\u96c6\u56e2\u526f\u603b\u88c1\u3002\u63a5\u4efb\u8005\u662f\u4e00\u540d\u6210\u957f\u4e8e\u5b89\u8e0f\u96c6\u56e2\u5185\u90e8\u7684\u5e74\u8f7b\u9aa8\u5e72\u6c5f\u8273\uff0c\u5979\u66fe\u5148\u540e\u64cd\u76d8ANTA KIDS\u548cFILA FUSION\u7684\u54c1\u724c\u7ba1\u7406\u5de5\u4f5c\u3002<\/p>\n

\u8fd9\u6837\u7684\u53d8\u5316\u5bf9FILA\u548c\u5b89\u8e0f\u90fd\u662f\u65b0\u7684\u8003\u9a8c\u3002FILA\u6b63\u5904\u5728\u5173\u952e\u7684\u8f6c\u578b\u671f\uff0c\u9762\u4e34\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\uff0c\u65b0\u7ee7\u4efb\u8005\u80a9\u8d1f\u7684\u662f\u5e26\u9886\u91cd\u56de\u9ad8\u901f\u589e\u957f\u7684\u91cd\u4efb\u3002<\/p>\n

\u5b89\u8e0f\u4e5f\u662f\u5982\u6b64\u3002\u56fd\u5185\u7b2c\u4e00\u7684\u4f4d\u7f6e\u4e0d\u597d\u5750\uff0c\u4e3b\u529b\u54c1\u724c\u6362\u5e05\u540e\uff0c\u5b89\u8e0f\u4ecd\u9700\u52a0\u8db3\u9a6c\u529b\uff0c\u5411\u5e02\u573a\u8bc1\u660e\u81ea\u8eab\u7684\u589e\u957f\u6027\u3002\u60f3\u8981\u5728\u5168\u7403\u5e02\u573a\u6bd4\u80a9\u8010\u514b\uff0c\u5b89\u8e0f\u4e5f\u9700\u8981\u518d\u8d62\u51e0\u6b21\u3002<\/strong><\/p>\n

1\u3001\u59da\u4f1f\u96c4\uff0c\u66fe\u5e26FILA\u8fc8\u51fa\u5173\u952e\u4e09\u6b65<\/strong><\/h2>\n

\u6b63\u5f0f\u9000\u4f11\u534a\u4e2a\u6708\u524d\uff0c\u59da\u4f1f\u96c4\u53d1\u5e03\u4e86\u4e00\u6761\u670b\u53cb\u5708\u3002<\/p>\n

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\u77ed\u77ed\u51e0\u884c\u5b57\uff0c\u59da\u4f1f\u96c4\u5728\u5411\u4ed6\u4e00\u624b\u5e26\u8d77\u6765\u7684FILA\u544a\u522b\u3002<\/strong><\/p>\n

2009\u5e74\uff0c\u5b89\u8e0f\u82b15\u4e2a\u4ebf\u628aFILA\u4e70\u56de\u6765\uff0c\u5f88\u591a\u4eba\u89c9\u5f97\u8d35\uff0c\u5982\u4ecaFILA\u8dd1\u51fa\u6765\u4e86\uff0c\u5927\u5bb6\u89c9\u5f97\u8fd9\u7b14\u4ea4\u6613\u5f88\u5212\u7b97\uff0c\u59da\u4f1f\u96c4\u65e0\u7591\u662f\u529f\u4e0d\u53ef\u6ca1\u7684\u5173\u952e\u5148\u751f\u3002<\/p>\n

\u521a\u63a5\u624bFILA\u4e2d\u56fd\u4e1a\u52a1\u65f6\uff0cFILA\u4e2d\u56fd\u53ea\u670950\u5bb6\u95e8\u5e97\uff0c\u52a0\u4e4b\u6570\u5343\u4e07\u7684\u4e8f\u635f\uff0c\u59da\u4f1f\u96c4\u9762\u4e34\u7684\u73b0\u5b9e\u95ee\u9898\u5f88\u68d8\u624b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5f53\u65f6\u7684\u56fd\u5185\u8fd0\u52a8\u54c1\u724c\u5360\u636e\u7740\u8010\u514b\u3001\u963f\u8fea\u4e24\u5ea7\u5927\u5c71\uff0c\u56fd\u5185\u5176\u4ed6\u54c1\u724c\u52bf\u5934\u4e5f\u5f88\u731b\u3002<\/p>\n

\u5982\u4f55\u5e26\u9886FILA\u6253\u4e00\u4e2a\u7ffb\u8eab\u4ed7\uff0c\u59da\u4f1f\u96c4\u7ed9\u51fa\u7684\u7b54\u6848\u662f\u5dee\u5f02\u5316\u5b9a\u4f4d\u3002<\/strong><\/p>\n

<\/figure>\n

FILA\u524dCEO\u59da\u4f1f\u96c4\uff0c\u56fe\u6e90FILA\u5b98\u65b9\u5fae\u535a<\/p>\n

2011\u5e74\uff0c\u5f53\u4f20\u7edf\u4f53\u80b2\u54c1\u724c\u8fd8\u5728\u4f53\u80b2\u8d5b\u4e8b\u4e0a\u52a0\u7801\u65f6\uff0cFILA\u501f\u7740\u54c1\u724c\u767e\u5e74\u5e86\u5178\u7684\u70ed\u5ea6\uff0c\u4ee5\u4e00\u573a\u670d\u88c5\u79c0\u6253\u5f00\u70ed\u5ea6\uff0c\u5e76\u63d0\u51fa\u201c\u56de\u5f52\u65f6\u5c1a\u201d\u7684\u6218\u7565\u3002<\/p>\n

\u5728\u8fd9\u4e00\u5b9a\u4f4d\u4e0b\uff0c\u59da\u4f1f\u96c4\u575a\u6301FILA\u201c\u9ad8\u7aef\u8fd0\u52a8\u65f6\u5c1a\u201d\u7684\u6807\u7b7e\uff0cFILA\u901a\u8fc7\u4e0d\u65ad\u521b\u65b0\u4ea7\u54c1\u8bbe\u8ba1\u3001\u62d3\u5c55\u9500\u552e\u6e20\u9053\u3001\u52a0\u5f3a\u54c1\u724c\u63a8\u5e7f\u7b49\u65b9\u5f0f\uff0c\u9010\u6e10\u5728\u4e2d\u56fd\u6253\u5f00\u5e02\u573a\u3002<\/p>\n

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\u5982\u679c\u8bf4\u4ece\u4e13\u4e1a\u8fd0\u52a8\u8f6c\u5411\u65f6\u5c1a\u8fd0\u52a8\u662f\u59da\u4f1f\u96c4\u5e26\u9886FILA\u8fc8\u51fa\u7684\u7b2c\u4e00\u6b65\uff0c\u90a3\u4e48\u6539\u6279\u53d1\u4e3a\u76f4\u8425\u5219\u662f\u7b2c\u4e8c\u6b65\u3002<\/strong><\/p>\n

\u4e00\u822c\u800c\u8a00\uff0c\u4f20\u7edf\u978b\u670d\u54c1\u724c\u591a\u91c7\u53d6\u5927\u6279\u53d1\u6a21\u5f0f\uff0c\u7ecf\u7531\u4e00\u4e8c\u4e09\u7ea7\u4f9b\u5e94\u5546\u4e0d\u65ad\u5206\u9500\u81f3\u96f6\u552e\u7f51\u70b9\u3002\u6a21\u5f0f\u7684\u5f0a\u7aef\u663e\u800c\u6613\u89c1\uff0c\u8fc7\u591a\u7684\u4e2d\u95f4\u73af\u8282\u4e00\u65b9\u9762\u5bfc\u81f4\u4e86\u54c1\u724c\u5229\u6da6\u6d88\u8017\u5927\uff0c\u53e6\u4e00\u65b9\u9762\u5c42\u5c42\u7684\u5206\u9500\u8ba9\u54c1\u724c\u65e0\u6cd5\u53ca\u65f6\u8c03\u6574\u4f9b\u5e94\u94fe\uff0c\u8fdb\u800c\u9020\u6210\u5e93\u5b58\u538b\u529b\u3002<\/p>\n

\u968f\u7740\u670d\u88c5\u884c\u4e1a\u7684\u8f6c\u578b\uff0c\u7ecf\u9500\u5546\u8981\u7684\u662f\u5229\u6da6\uff0c\u54c1\u724c\u5546\u8981\u7684\u662f\u54c1\u724c\u5efa\u8bbe\uff0c\u53cc\u65b9\u7684\u77db\u76fe\u6fc0\u5316\u5df2\u4e45\uff0c\u4f20\u7edf\u978b\u670d\u54c1\u724c\u7684\u5927\u6279\u53d1\u6a21\u5f0f\u5df2\u7ecf\u4e0d\u518d\u9002\u7528\u3002<\/p>\n

\u59da\u4f1f\u96c4\u90fd\u610f\u8bc6\u5230\u4e86\u8fd9\u4e00\u95ee\u9898\uff0c\u6539\u9769\u52bf\u5728\u5fc5\u884c\u30022012\u5e74\uff0cFILA\u7387\u5148\u5168\u9762\u8f6c\u5411\u76f4\u8425\uff0c\u6df1\u8015\u4e00\u3001\u4e8c\u7ebf\u5e02\u573a\u4e2d\u9ad8\u7aef\u5546\u5708\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5f88\u591a\u62e5\u6709\u4f17\u591a\u95e8\u5e97\u7684\u54c1\u724c\u8f6c\u578bDTC\uff08Direct-to-Consumer\uff09\u76f4\u9500\u6a21\u5f0f\u65f6\uff0c\u539f\u6765\u7684\u4f18\u52bf\u6084\u7136\u6210\u4e3a\u6539\u9769\u963b\u529b\u3002\u5bf9FILA\u800c\u8a00\uff0c\u59da\u4f1f\u96c4\u5728\u521d\u671f\u5c31\u8f6c\u578b\uff0c\u6070\u6070\u8ba9FILA\u7684\u95e8\u5e97\u52a3\u52bf\u53cd\u8f6c\u4e3a\u4f18\u52bf\uff0c\u4e5f\u8ba9FILA\u8d70\u5728\u4e86\u670d\u9970\u54c1\u724c\u96f6\u552e\u6539\u9769\u7684\u524d\u5217\u3002<\/p>\n

<\/figure>\n

\u56fe\u6e90FILA\u5b98\u65b9\u5fae\u535a<\/p>\n

\u56de\u5fc6\u5f53\u5e74\u81ea\u5efa\u6e20\u9053\u7684\u65f6\u5019\uff0c\u59da\u4f1f\u96c4\u538b\u529b\u5f88\u5927\uff0c\u53d7\u5230\u5f88\u591a\u6311\u6218\u548c\u8d28\u7591\uff0c\u8fd8\u8981\u7ecf\u5e38\u4e0a\u8463\u4e8b\u4f1a\u8ddf\u7ba1\u59d4\u4f1a\u7533\u8bf73000\u4e07\u30015000\u4e07\u8d44\u91d1\u5468\u8f6c\u3002<\/p>\n

\u4f46\u6700\u7ec8\uff0c\u4e24\u6b65\u8d70\u7684\u6548\u679c\u7acb\u7aff\u89c1\u5f71\u3002<\/strong>2023\u5e74\uff0c\u59da\u4f1f\u96c4\u660e\u786e\u8868\u793a\u672a\u6765\u54c1\u724c\u6e20\u9053\u603b\u6570\u5c06\u7ef4\u6301\u57281900\u81f32000\u5bb6\u4e4b\u95f4\u3002\u622a\u81f32024\u5e746\u670830\u65e5\uff0cFILA\u5728\u4e2d\u56fd\u5927\u9646\u3001\u4e2d\u56fd\u9999\u6e2f\u3001\u4e2d\u56fd\u6fb3\u95e8\u548c\u65b0\u52a0\u5761\u7684\u95e8\u5e97\u6570\u91cf\u5171\u67091981\u5bb6\u3002<\/p>\n

\u5728\u59da\u4f1f\u96c4\u7684\u5e26\u9886\u4e0b\uff0cFILA\u7ecf\u5386\u6f2b\u957f\u7684\u6295\u5165\u548c\u722c\u5761\u671f\u540e\uff0c2014\u5e74\uff0cFILA\u6210\u529f\u626d\u4e8f\u4e3a\u76c8\uff0c\u6b64\u540e\u6210\u4e3a\u5b89\u8e0f\u4e1a\u7ee9\u589e\u957f\u5f15\u64ce\uff0c2020\u5e74FILA\u8425\u6536174.5\u4ebf\u5143\uff0c\u5360\u5b89\u8e0f\u8425\u6536\u768449.1%\uff0c\u9996\u6b21\u8d85\u8fc7\u5b89\u8e0f\u4e3b\u54c1\u724c\u30022021\u5e74\uff0cFILA\u8425\u6536\u9ad8\u8fbe218\u4ebf\u5143\uff0c\u6491\u8d77\u5b89\u8e0f\u7684\u534a\u58c1\u6c5f\u5c71\u3002<\/p>\n

\u540c\u5e74\uff0cFILA\u5728\u56fd\u5185\u8fd0\u52a8\u670d\u9970\u5e02\u573a\u7684\u4efd\u989d\u75310.5%\u8dc3\u5347\u81f36.9%\uff0c\u66f4\u6210\u4e3a\u7ee7\u8010\u514b\u3001\u963f\u8fea\u8fbe\u65af\u3001\u5b89\u8e0f\u3001\u674e\u5b81\u4e4b\u540e\u7b2c\u4e94\u4e2a\u8425\u6536\u8d85\u4e24\u767e\u4ebf\u5143\u7684\u8fd0\u52a8\u670d\u9970\u54c1\u724c\u3002<\/p>\n

\u8fd9\u671f\u95f4\uff0c\u4e3a\u5e94\u5bf9\u6d88\u8d39\u8005\u5782\u76f4\u5316\u3001\u7ec6\u5206\u5316\u9700\u6c42\uff0c\u59da\u4f1f\u96c4\u8fd8\u5e26FILA\u8fc8\u51fa\u4e86\u591a\u5143\u5316\u7684\u6b65\u4f10\u3002<\/strong><\/p>\n

2015\u5e74\uff0c\u59da\u4f1f\u96c4\u4e3b\u5bfc\u63a8\u51fa\u4e86\u5b9a\u4f4d\u4e2d\u9ad8\u7aef\u8fd0\u52a8\u7ae5\u88c5\u5e02\u573a\u7684FILA KIDS\uff1b2017\u5e74\uff0cFILA\u6f6e\u724c\u7ebfFILA FUSION\u63a8\u51fa\uff1b2018\u5e74\uff0c\u52a0\u5f3a\u4e13\u4e1a\u8fd0\u52a8\u5c5e\u6027\u63a8\u51faFILA ATHLETICS\uff1b2022\u5e74\uff0cFILA\u53c8\u5c06\u805a\u7126\u9ad8\u5c14\u592b\u8fd0\u52a8\u573a\u666f\u7684FILA GOLF\u72ec\u7acb\u51fa\u6765\uff0c\u6210\u4e3a\u5b50\u54c1\u724c\u3002<\/p>\n

\u4e0d\u5938\u5f20\u5730\u8bf4\uff0c\u59da\u4f1f\u96c4\u7684\u5e26\u961f\u4e0b\uff0c\u5251\u8d70\u504f\u950b\u7684FILA\u6253\u4e86\u4e00\u573a\u6f02\u4eae\u7684\u201c\u7ffb\u8eab\u4ed7\u201d\uff0c\u66f4\u5f62\u6210\u4e86\u4e00\u5957\u53ef\u4ee5\u88ab\u5199\u8fdb\u5546\u4e1a\u6559\u79d1\u4e66\u7684\u54c1\u724c\u6253\u6cd5\u3002\u5982\u4eca\uff0c\u59da\u4f1f\u96c4\u7684\u9000\u4f11\uff0c\u4ee3\u8868FILA\u4e00\u4e2a\u65f6\u4ee3\u7684\u7ed3\u675f\uff0c\u4e5f\u9884\u793a\u7740\u4e00\u4e2a\u65b0\u65f6\u4ee3\u7684\u5f00\u59cb\u3002<\/strong><\/p>\n

2\u3001FILA\u7684\u672a\u6765\uff0c\u4e01\u4e16\u5fe0\u4e3a\u4f55\u4ea4\u7ed9\u6c5f\u8273\uff1f<\/strong><\/h2>\n

\u59da\u4f1f\u96c4\u5f88\u65e9\u5c31\u611f\u53d7\u5230\u4e86FILA\u7684\u53d8\u5316\u3002<\/strong><\/p>\n

\u201c\u4e4b\u524d\u6ca1\u6709\u592a\u591a\u7684\u7ade\u54c1\u7559\u610f\u5230\u6590\u4e50\uff0c\u6211\u4eec\u53ef\u4ee5\u8eb2\u5728\u81ea\u5df1\u7684\u8d5b\u9053\uff0c\u4ece\u8d77\u8dd1\u5230\u52a0\u901f\u3002\u4f46\u8fd9\u4e24\u4e09\u5e74\u88ab\u5173\u6ce8\u5f97\u591a\u4e86\uff0c\u8eb2\u4e0d\u5f00\u4e86\u3002\u201d\u5728\u63a5\u53d7\u4e2d\u56fd\u4f01\u4e1a\u5bb6\u91c7\u8bbf\u65f6\uff0c\u59da\u4f1f\u96c4\u66fe\u5766\u8a00\u3002<\/p>\n

FILA\u53d7\u5230\u7684\u5173\u6ce8\u591a\u4e86\uff0c\u7ade\u4e89\u4e5f\u52a0\u5927\u4e86\u3002FILA\u7684\u6210\u529f\u9a8c\u8bc1\u4e86\u670d\u9970\u5e02\u573a\u8fd0\u52a8\u65f6\u5c1a\u6807\u7b7e\u7684\u53ef\u884c\u6027\uff0c\u56fd\u5185\u5916\u54c1\u724c\u963f\u8fea\u3001New Balance\u3001\u4e9a\u745f\u58eb\u3001\u674e\u5b81\u7b49\u90fd\u5728\u5e03\u5c40\u8fd0\u52a8\u65f6\u5c1a\u3002<\/p>\n

\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u7684\u53d1\u5c55\u662f\u6709\u5468\u671f\u7684\uff0c\u670d\u9970\u884c\u4e1a\u4e5f\u8fdb\u5165\u65b0\u4e00\u8f6e\u4f9b\u7ed9\u8fc7\u5269\u9636\u6bb5\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u8fd0\u52a8\u65f6\u5c1a\u7684\u98ce\u4e0d\u518d\u50cf\u5f53\u5e74\u90a3\u4e48\u731b\u70c8\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u6237\u5916\u3001\u54c1\u8d28\u3001\u8f7b\u5962\u7b49\u3002<\/strong><\/p>\n

\u5185\u5916\u56e0\u7d20\u7684\u4f5c\u7528\u4e0b\uff0cFILA\u4f3c\u4e4e\u9677\u5165\u4e86\u9ad8\u7aef\u8fd0\u52a8\u65f6\u5c1a\u7684\u5149\u73af\u4e2d\u30022022\u5e74\uff0cFILA\u8425\u6536\u51fa\u73b0\u4e86\u9996\u6b21\u4e0b\u6ed1\uff0c\u867d\u71362023\u5e74\u6709\u6240\u56de\u5347\uff0c\u4f46\u589e\u901f\u5df2\u5927\u4e0d\u5982\u524d\u3002<\/p>\n

\u8fd1\u4e24\u5e74\uff0cFILA\u5931\u901f\u6210\u4e3a\u5b89\u8e0f\u9762\u5bf9\u5a92\u4f53\u65f6\u6700\u5e38\u9700\u8981\u5e94\u5bf9\u7684\u95ee\u9898\u3002<\/p>\n

2023\u5e748\u6708\uff0c\u59da\u4f1f\u96c4\u5bf9\u5916\u56de\u5e94\uff0c\u201c\u8fd9\u4e9b\u5e74\uff0c\u5916\u754c\u59cb\u7ec8\u5173\u6ce8FILA\u662f\u5426\u5df2\u89e6\u53ca\u5929\u82b1\u677f\uff0c\u6211\u4ece\u6ca1\u62c5\u5fc3\u8fc7\u8fd9\u4e2a\u95ee\u9898\u3002FILA\u4e4b\u524d\u7684\u589e\u901f\u786e\u5b9e\u5f88\u7a33\u5b9a\uff0c\u8fd9\u662f\u7531\u5e02\u573a\u57fa\u6570\u51b3\u5b9a\u7684\u3002\u5f53\u54c1\u724c\u7684\u5e02\u573a\u5360\u6709\u7387\u8fbe\u5230\u4e00\u5b9a\u91cf\u7ea7\uff0c\u589e\u901f\u5fc5\u7136\u4f1a\u964d\u4f4e\u3002\u4ee5FILA\u76ee\u524d\u7684\u4f53\u91cf\uff0c\u662f\u5728\u8ffd\u6c42\u66f4\u9ad8\u8d28\u91cf\u7684\u589e\u957f\u3002\u201d<\/p>\n

\u59da\u4f1f\u96c4\u60f3\u8981\u5411\u5e02\u573a\u4f20\u9012\u4fe1\u5fc3\u3002\u4f46\u4eceFILA\u7684\u8868\u73b0\u4e0a\u770b\uff0cFILA\u7684\u786e\u9677\u5165\u56f0\u5883\u4e4b\u4e2d\u3002<\/p>\n

2024\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0cFILA\u6210\u4e3a\u5b89\u8e0f\u6240\u6709\u54c1\u724c\u4e2d\u552f\u4e00\u4e00\u4e2a\u8d1f\u589e\u957f\u7684\u5b50\u54c1\u724c\u3002<\/p>\n

\u5e02\u573a\u7684\u6b8b\u9177\u9010\u6e10\u903c\u8fd1FILA\uff0cFILA\u9762\u4e34\u7684\u538b\u529b\u4e0d\u540c\u4ee5\u5f80\uff0c\u5b89\u8e0f\u9700\u8981\u4e3aFILA\u5bfb\u627e\u65b0\u7684\u89e3\u6cd5\u3002<\/strong><\/p>\n

<\/figure>\n

\u56fe\u6e90FILA\u5b98\u65b9\u5fae\u535a<\/p>\n

\u9996\u5148\u662f\u7ed9FILA\u6362\u4e00\u4e2a\u66f4\u5e74\u8f7b\u3001\u66f4\u5177\u6218\u6597\u529b\u7684CEO\u3002\u6b64\u6b21\u63a5\u68d2\u7684\u6c5f\u8273\uff0c\u662f\u4ece\u5b89\u8e0f\u96c6\u56e2\u6210\u957f\u8d77\u6765\u7684\u5e74\u8f7b\u9aa8\u5e72\uff0c\u5979\u66fe\u5148\u540e\u64cd\u76d8ANTA KIDS\u548cFILA FUSION\u7684\u54c1\u724c\u7ba1\u7406\u5de5\u4f5c\u3002\u636e\u65f6\u4ee3\u8d22\u7ecf\u62a5\u9053\uff0cANTA KIDS\u5f53\u5e74\u53d1\u529b\u8d77\u52bf\u79bb\u4e0d\u5f00\u6c5f\u8273\u7684\u8425\u9500\u5e03\u5c40\u3002<\/p>\n

\u5f53\u524d\uff0cANTA KIDS2024\u5e74\u7684\u6d41\u6c34\u7a81\u7834\u767e\u4ebf\u5143\uff0c\u6210\u4e3a\u8fd0\u52a8\u884c\u4e1a\u9996\u4e2a\u8fbe\u5230\u767e\u4ebf\u7684\u513f\u7ae5\u54c1\u724c\u3002\u6c5f\u8273\u7684\u63a5\u4efb\uff0c\u6216\u8bb8\u610f\u5473\u7740FILA\u4e5f\u6709\u671b\u5728FILA KIDS\u4e0a\u53d1\u529b\u3002<\/p>\n

\u4ece\u6c5f\u8273\u7684\u8fc7\u5f80\u5c65\u5386\u4e0a\u770b\uff0c\u9664\u4e86\u5728\u5b89\u8e0f\u7684\u4efb\u804c\uff0c\u5979\u66fe\u5728\u5e7f\u544a\u516c\u53f8\u674e\u5965\u8d1d\u7eb3\u5de5\u4f5c6\u5e74\uff0c\u62c5\u4efb\u4e1a\u52a1\u603b\u76d1\u5e76\u8d1f\u8d23\u54c1\u724c\u7b56\u7565\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff1b2020\u5e74\uff0c\u6c5f\u8273\u62c5\u4efb\u963f\u91cc\u5df4\u5df4\u5929\u732b\u670d\u9970\u8425\u9500\u4e2d\u5fc3\u8d1f\u8d23\u4eba\u3002<\/p>\n

\u4e0d\u96be\u770b\u51fa\uff0c\u6c5f\u8273\u7684\u5f3a\u9879\u5728\u4e8e\u8425\u9500\uff0c\u770b\u4f3c\u4e0e\u5f53\u4e0bFILA\u4e9f\u9700\u589e\u957f\u7684\u4ea7\u54c1\u529b\u6709\u4e9b\u76f8\u6096\uff0c\u4f46\u8fd9\u4e5f\u53ef\u80fd\u610f\u5473\u7740FILA\u7684\u6218\u7565\u5373\u5c06\u8f6c\u5411\u3002\u6b64\u6b21FILA\u6362\u5e05\u548c2023\u5e74\u5e95\u5b89\u8e0f\u4e3b\u54c1\u724c\u6362\u5e05\u4e00\u6837\uff0c\u90fd\u662f\u7531\u61c2\u8425\u9500\u7684\u9ad8\u5c42\u51fa\u4efb\u3002<\/p>\n

\u4e4b\u6240\u4ee5\u6ce8\u91cd\u8425\u9500\uff0c\u50cfFILA\u8fd9\u6837\u8425\u6536\u7a81\u7834\u767e\u4ebf\u7684\u54c1\u724c\uff0c\u6b63\u9762\u4e34\u7740\u53d1\u5c55\u8def\u5f84\u8f6c\u53d8\u3002\u5c24\u5176\u662f\u9762\u4e34\u5c42\u51fa\u4e0d\u7a77\u7684\u65b0\u54c1\u724c\uff0c\u9152\u9999\u4e5f\u6015\u5df7\u5b50\u6df1\uff0c\u8981\u5b88\u4f4f\u86cb\u7cd5\uff0c\u5c31\u8981\u6293\u4f4f\u6d88\u8d39\u8005\u5fc3\u667a\u3002<\/strong><\/p>\n

\u53bb\u5e74\u4ee5\u6765\uff0cFILA\u5148\u540e\u5728\u56fd\u5185\u77e5\u540d\u5546\u5708\u5f00\u8bbe\u54c1\u724c\u5168\u65b0\u610f\u5f0f\u8fd0\u52a8\u7f8e\u5b66\u5f62\u8c61\u5e97\uff0c\u610f\u5728\u8425\u9020\u4e00\u79cd\u6f6e\u6d41\u751f\u6d3b\u65b9\u5f0f\uff0c\u4e0d\u5c11\u95e8\u5e97\u5438\u5f15\u4e86\u4f17\u591a\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\u524d\u6765\u6253\u5361\uff0c\u4ee5\u6b64\u6253\u54cd\u54c1\u724c\u5f71\u54cd\u529b\u3002<\/p>\n

\u81f3\u4e8e\u4e3a\u4ec0\u4e48\u662f\u6c5f\u8273\uff0c\u591a\u4f4d\u9ad8\u7ba1\u90fd\u5411\u4e2d\u56fd\u4f01\u4e1a\u5bb6\u8868\u793a\uff0c\u5b89\u8e0f\u96c6\u56e2\u8463\u4e8b\u5c40\u4e3b\u5e2d\u4e01\u4e16\u5fe0\u6700\u5389\u5bb3\u7684\u5730\u65b9\u5c31\u662f\u7528\u4eba\u3002\u201c\u80fd\u4fdd\u8bc1\u6bcf\u4e00\u4e2a\u4eba\u90fd\u5728\u6700\u5408\u9002\u7684\u4f4d\u7f6e\uff0c\u800c\u4e14\u4e0d\u89c9\u5f97\u88ab\u4e8f\u5f85\u3002\u201d<\/strong><\/p>\n

2023\u5e7410\u6708\uff0c\u5728\u5b89\u8e0f\u6295\u8d44\u8005\u516c\u5f00\u65e5\u6d3b\u52a8\u4e0a\uff0cFILA\u5ba3\u5e03\u4e86\u4e00\u4efd\u672a\u6765\u4e09\u5e74\u589e\u957f\u8ba1\u5212\uff1a2026\u5e74\u5b9e\u73b010%\uff5e15%\u7684\u5e74\u5747\u590d\u5408\u589e\u957f\u76ee\u6807\uff0c\u8425\u6536\u8fbe\u5230400\u4ebf\uff5e500\u4ebf\u5143\u3002<\/p>\n

\u8fd9\u65e0\u7591\u662f\u4e2a\u5177\u6709\u6311\u6218\u6027\u7684\u76ee\u6807\u3002\u6b64\u524d\uff0c\u5728\u5982\u4f55\u7406\u89e3FILA\u7684\u589e\u91cf\u6784\u6210\u8fd9\u4e2a\u95ee\u9898\u4e0a\uff0c\u59da\u4f1f\u96c4\u66fe\u63d0\u51fa\u4e09\u4e2a\u95ee\u9898\uff1a\u5373\u589e\u91cf\u662f\u5426\u6765\u81eaFILA\u66f4\u91cd\u89c6\u7684\u4e09\u5927\u83c1\u82f1\u8fd0\u52a8\uff1f\u662f\u5426\u6765\u81ea\u7ae5\u88c5\u4e1a\u52a1\uff1f\u662f\u5426\u80fd\u771f\u6b63\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u3001\u4fdd\u8bc1\u53ef\u6301\u7eed\u53d1\u5c55\uff1f<\/p>\n

\u5bf9\u521a\u4e0a\u4efb\u7684\u6c5f\u8273\u800c\u8a00\uff0c\u8fd9\u4e9b\u95ee\u9898\u90fd\u9700\u8981\u56de\u7b54\u3002\u9762\u4e34\u7684\u662f\u5728\u5b58\u91cf\u65f6\u671f\u5bfb\u627e\u589e\u957f\u7684FILA\uff0c\u6c5f\u8273\u7684\u6311\u6218\u4e0d\u4f1a\u5c0f\u3002<\/strong><\/p>\n

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FILA\u4e00\u5ea6\u662f\u5b89\u8e0f\u96c6\u56e2\u6807\u6746\u6027\u7684\u5b58\u5728\u3002\u6807\u6746\u7684\u610f\u4e49\u4e0d\u53ea\u4f53\u73b0\u5728FILA\u6491\u8d77\u5b89\u8e0f\u8425\u6536\u7684\u534a\u8fb9\u5929\uff0c\u66f4\u5173\u952e\u7684\u662f\u7ed9\u5b89\u8e0f\u5e26\u6765\u4e86\u5f88\u591a\u54c1\u724c\u8fd0\u8425\u548c\u7ba1\u7406\u7684\u601d\u8def\u3002<\/strong><\/p>\n

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2015\u5e74\u6536\u8d2d\u82f1\u56fd\u8fd0\u52a8\u4f11\u95f2\u54c1\u724c\u65af\u6f58\u8fea\uff0c2016\u5e74\u6536\u8d2d\u8fea\u6851\u7279\u5728\u4e2d\u56fd\u533a\u72ec\u5bb6\u7ecf\u8425\u3001\u4ea7\u54c1\u8bbe\u8ba1\u3001\u9500\u552e\u53ca\u5206\u9500\u4e1a\u52a1\uff1b2017\u5e74\u6536\u8d2d\u9ad8\u7aef\u6237\u5916\u54c1\u724c\u53ef\u9686\uff1b2019\u5e74\u6536\u8d2d\u62e5\u6709\u59cb\u7956\u9e1f\u3001\u8428\u6d1b\u8499\u7b49\u591a\u4e2a\u77e5\u540d\u54c1\u724c\u7684\u4e9a\u739b\u82ac\u4f53\u80b2\u96c6\u56e2\uff1b2023\u5e74\u53c8\u5c06\u5973\u6027\u745c\u4f3d\u670d\u9970\u54c1\u724cMAIA ACTIVE\u7eb3\u5165\u9ebe\u4e0b\u2026\u2026<\/p>\n

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<\/figure>\n

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<\/figure>\n

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