{"id":13078,"date":"2018-07-31T16:08:02","date_gmt":"2018-07-31T08:08:02","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13078"},"modified":"2018-07-31T16:08:02","modified_gmt":"2018-07-31T08:08:02","slug":"%e6%96%87%e5%89%8d%e6%b3%a2%ef%bc%9a3%e5%80%8d%e6%8f%90%e5%8d%87%e8%8e%b7%e5%ae%a2%e4%b8%8e%e8%bd%ac%e5%8c%96%e6%95%88%e7%8e%87%ef%bc%8c%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e7%94%a8%e6%88%b7%e5%a2%9e","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/13078.html","title":{"rendered":"\u6587\u524d\u6ce2\uff1a3\u500d\u63d0\u5347\u83b7\u5ba2\u4e0e\u8f6c\u5316\u6548\u7387\uff0c\u6570\u636e\u9a71\u52a8\u7528\u6237\u589e\u957f\u7684\u589e\u957f\u6a21\u578b"},"content":{"rendered":"<p>\u6211\u4eca\u5929\u8ddf\u5927\u5bb6\u5206\u4eab\u7684\u5927\u7eb2\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a\u4e00\u3001\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u73b0\u72b6\u7684\u4ecb\u7ecd\uff0c\u4e8c\u3001<span class=\"wpcom_tag_link\"><a 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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\u74f6\u9888<\/strong><\/p>\n<p>\u6574\u4e2a\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u7684\u573a\u666f\u548c\u65b9\u5411\u662f\u975e\u5e38\u4e30\u5bcc\u7684\uff0c\u4e0e\u6b64\u540c\u65f6\u5728\u7ebf\u6559\u80b2\u5e02\u573a\u7ade\u4e89\u4e5f\u662f\u5341\u5206\u6fc0\u70c8\uff0c<a href=\"https:\/\/www.growthhk.cn\/tag\/\u7528\u6237\u589e\u957f\">\u7528\u6237\u589e\u957f<\/a>\u4e5f\u9047\u5230\u4e86\u4e00\u4e9b\u74f6\u9888\uff0c\u6211\u505a\u4e86\u4e00\u4e9b\u7b80\u5355\u7684\u603b\u7ed3\uff0c\u5206\u4e3a\u8fd9\u51e0\u4e2a\u65b9\u5411\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13079\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u73b0\u72b6-600x365.png\" alt=\"\" width=\"600\" height=\"365\" 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href=\"https:\/\/www.growthhk.cn\/tag\/\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a>\u5373\u8ba9\u7528\u6237\u53bb\u4e70\u5355\uff0c\u5982\u679c\u7528\u6237\u53ea\u662f\u6765\u5e73\u53f0\u901b\u4e0d\u80af\u82b1\u94b1\uff0c\u6211\u4eec\u600e\u4e48\u53bb\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u9996\u6b21\u7684\u4ed8\u8d39\uff0c\u8ba9\u8001\u7528\u6237\u5b8c\u6210\u4e8c\u6b21\u751a\u81f3\u591a\u6b21\u590d\u8d2d\uff0c\u751a\u81f3\u8fd8\u80fd\u5e2e\u6211\u4eec\u4e3b\u52a8\u63a8\u8350\u5e26\u6765\u5176\u4ed6\u7684\u4ed8\u8d39\u7528\u6237\u3002<\/li>\n<\/ul>\n<p>\u5148\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u7ec4\u6570\u636e\uff0c\u5bf9\u4e8e\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u7684\u4ece\u4e1a\u8005\u800c\u8a00\uff0c\u6211\u76f8\u4fe1\u90fd\u662f\u4e00\u4e2a\u597d\u6d88\u606f\u5c31\u662f\u3002\u76ee\u524d\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u98ce\u53e3\u6b63\u76db\uff0c\u6211\u4eec\u5177\u4f53\u6765\u770b\u6570\u636e\uff0c2017\u5e74\u6574\u4e2a\u6559\u80b2\u884c\u4e1a\u7684\u878d\u8d44\u5c31\u6709419\u8d77\uff0c\u878d\u8d44\u7684\u91d1\u989d\u9ad8\u8fbe282\u4ebf\u4eba\u6c11\u5e01\uff0c\u5230\u4e86\u4eca\u5e74\u4e0a\u534a\u5e74\u7684\u65f6\u5019\uff0c\u878d\u8d44\u5c31\u9ad8\u8fbe\u4e86342\u671f\uff0c\u800c\u878d\u8d44\u91d1\u989d\u662f217\u4ebf\u4eba\u6c11\u5e01\uff0c\u50cf\u98ce\u53e3\u6b63\u76db\u7684VIPkid\u7684D\u52a0\u8f6e\u662f5\u4ebf\u7f8e\u5143\u7684\u878d\u8d44\uff0c\u73b0\u5728\u4f30\u503c\u4e5f\u662f\u8fbe\u5230\u4e86200\u4ebf\u4eba\u6c11\u5e01\u3002<\/p>\n<p>\u6295\u8d44\u4eba\u7684\u773c\u5149\u6211\u4eec\u4e0d\u7528\u53bb\u6000\u7591\uff0c\u76ee\u524d\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u98ce\u53e3\u662f\u6bcb\u5eb8\u7f6e\u7591\u7684\uff0c\u5728\u7ebf\u6559\u80b2\u884c\u4e1a\u98ce\u53e3\u6b63\u76db\uff0c\u6211\u4e4b\u524d\u4e5f\u63d0\u5230\u4e86\u4e00\u4e9b\u589e\u957f\u7684\u56f0\u5c40\uff0c\u63a5\u4e0b\u6765\uff0c\u6211\u7ed3\u5408\u76ee\u524d\u975e\u5e38\u706b\u7206\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u6a21\u578b\u6765\u8ddf\u5927\u5bb6\u804a\u4e00\u804a\uff0c\u600e\u4e48\u6837\u7ed3\u5408\u8fd9\u4e9b<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\u6a21\u578b\">\u589e\u957f\u6a21\u578b<\/a>\u548c\u65b9\u6cd5\u8bba\uff0c\u6765\u6709\u6548\u7684\u5e2e\u52a9\u6211\u4eec\u53bb\u63d0\u5347\u83b7\u5ba2\u548c\u8f6c\u5316\u6548\u7387\u3002<\/p>\n<h3 style=\"text-align: center;\">\u589e\u957f\u7684\u6a21\u578b\u548c\u65b9\u6cd5\u8bba<\/h3>\n<p><strong>1.\u589e\u957f\u7684\u5b9a\u4e49<\/strong><\/p>\n<p>\u9996\u5148\u8ba9\u6211\u7ed9\u51fa\u4e00\u4e2a\u76ee\u524d\u975e\u5e38\u5907\u53d7\u63a8\u5d07\u7684\u5bf9\u4e8e<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\">\u589e\u957f<\/a>\u7684\u4e00\u4e2a\u5b9a\u4e49\uff0c\u8fd9\u4e48\u8bf4\u7684\uff1a<\/p>\n<p>Growth is connecting more people to the existing value of a product.<br \/>\u91cc\u9762\u6709\u4e09\u4e2a\u6838\u5fc3\u7684\u5173\u952e\u8bcd\uff0c\u4e00\u4e2a\u662fvalue\uff0c\u6211\u4eec\u8981\u805a\u7126\u4ea7\u54c1\u7684\u73b0\u6709\u6838\u5fc3\u4ef7\u503c\uff0c\u6211\u4eec\u80fd\u591f\u7ed9\u7528\u6237\u5e26\u6765\u4ec0\u4e48\u6837\u7684\u80fd\u529b\uff0c\u80fd\u591f\u89e3\u51b3\u7528\u6237\u4ec0\u4e48\u6837\u7684\u95ee\u9898\u548c\u75db\u70b9\uff0c\u8fd9\u662f\u4ea7\u54c1\u8d56\u4ee5\u751f\u5b58\u7684\u6700\u6838\u5fc3\u4e5f\u662f\u6700\u57fa\u7840\u7684\u4e00\u4e2a\u5173\u952e\uff1b<\/p>\n<p>\u7b2c\u4e8c\u4e2amore 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decoding=\"async\" class=\"aligncenter size-medium wp-image-13081\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u589e\u957f\u601d\u7ef4\u7684\u8f6c\u53d8-600x314.png\" alt=\"\" width=\"600\" height=\"314\" 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href=\"https:\/\/www.growthhk.cn\/?s=\u589e\u957f\u9636\u6bb5\">\u589e\u957f\u9636\u6bb5<\/a>\u3002\u6700\u65e9\u662fPSF\u9636\u6bb5\uff0c\u5c31\u662f\u95ee\u9898\u3001\u4ea7\u54c1\u548c\u89e3\u51b3\u65b9\u6848\u7684\u4e00\u4e2a\u5339\u914d\u9636\u6bb5\u3002\u901a\u8fc7\u6253\u9020\u4e00\u6b3e\u4ea7\u54c1\uff0c\u6765\u6ee1\u8db3\u5e02\u573a\u4e0a\u5c1a\u672a\u88ab\u6ee1\u8db3\u7684\u9700\u6c42\uff0c\u8981\u7b49\u5230\u6211\u4eec\u7684\u4ea7\u54c1mvp\u51fa\u6765\u4e4b\u540e\uff0c\u901a\u8fc7\u5927\u91cf\u7684\u5b9e\u9a8c\uff0c\u4e0d\u65ad\u7684\u8fed\u4ee3\uff0c\u6765\u63d0\u5347\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u80fd\u591f\u8ba9\u7528\u6237\u53cd\u590d\u7684\u7528\u4ea7\u54c1\uff0c\u6700\u540e\u8fbe\u5230\u4e00\u4e2a\u7a33\u5b9a\u7684\u7559\u5b58\uff0c\u8fbe\u5230\u4e00\u4e2a\u6240\u8c13\u7684<a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\">PMF<\/a>\u7684\u72b6\u6001\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13082\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4f01\u4e1a\u4e0d\u540c\u589e\u957f\u9636\u6bb5-600x353.png\" alt=\"\" width=\"600\" height=\"353\" \/><\/p>\n<p>\u5982\u679c\u4f60\u8ddf\u7528\u6237\u8bf4\u6211\u660e\u5929\u505c\u6389\u670d\u52a1,\u6709\u591a\u5c11\u7684\u7528\u6237\u4f1a\u611f\u5230\u5f88\u5931\u671b\uff0c\u5982\u679c\u6570\u5b57\u8d85\u8fc7\u4e8640%\uff0c\u53ef\u80fd\u4f60\u7684\u4ea7\u54c1\u662f\u5230\u8fbe\u4e00\u4e2a\u76f8\u5bf9\u826f\u6027\u7684\u72b6\u6001\uff0c\u5c31\u662f\u6211\u4eec\u8bf4\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\u7684\u72b6\u6001\u3002\u5728\u8fbe\u5230\u72b6\u6001\u4e4b\u524d\uff0c\u6211\u7684\u5efa\u8bae\u662f\u4e0d\u8981\u8d38\u7136\u7684\u53bb\u901a\u8fc7\u5927\u9762\u79ef\u7684\u6295\u653e\u5e7f\u544a\u6765\u83b7\u5f97\u7528\u6237\uff0c\u56e0\u4e3a\u4f60\u7684\u4ea7\u54c1\u8fd8\u4e0d\u591f\u6210\u719f\uff0c\u7528\u6237\u611f\u77e5\u4f60\u4ea7\u54c1\u7684\u4ef7\u503c\u8fd8\u4e0d\u591f\u6df1\u3002<\/p>\n<p>\u8fbe\u5230PMF\u72b6\u6001\u4ee5\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u5f00\u59cb\u53bb\u5bfb\u627e\u4e00\u4e9b\u6e20\u9053\u6765\u505a\u4e00\u4e9b\u5e02\u573a\u63a8\u5e7f\u3002\u7136\u540e\u518d\u901a\u8fc7\u53cd\u590d\u7684\u9a8c\u8bc1\u548c\u6bd4\u5bf9\uff0c\u627e\u5230\u4e00\u4e2a\u6bd4\u8f83\u4e0d\u9519\u7684\u6e20\u9053\uff0c\u6700\u540e\u7528\u6237\u7684\u89c4\u6a21\u4e0d\u65ad\u8d8a\u6765\u8d8a\u5927.\u8fbe\u5230\u4e00\u4e2a\u4f01\u4e1a\u4e0e\u5e02\u573a\u5339\u914d\u7684\u9636\u6bb5\uff0c\u6700\u540e\u66f4\u591a\u7684\u662f\u9760\u7efc\u5408\u7684\u54c1\u724c\u5f71\u54cd\u529b\u53bb\u9a71\u52a8\u589e\u957f\u3002<\/p>\n<p><strong>4.AARRR\u7528\u6237\u589e\u957f\u6a21\u578b<\/strong><\/p>\n<p>\u4e0b\u9762\u6211\u5206\u4eab<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a>\u91cc\u9762\u975e\u5e38\u7ecf\u5178\u7684AARRR\u7528\u6237\u589e\u957f\u6a21\u578b\uff0c\u5bf9\u5e94\u4e86\u6574\u4e2a\u7528\u6237\u751f\u547d\u5468\u671f\u5185\u7684\u4e0d\u540c\u9636\u6bb5\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13083\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/AARRR\u7528\u6237\u589e\u957f\u6a21\u578b-600x289.png\" alt=\"\" width=\"600\" height=\"289\" 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style=\"text-align: center;\">\u7528\u6237\u7684\u83b7\u53d6<\/h3>\n<p>\u4eca\u5929\u6211\u4eec\u4e3b\u8981\u56f4\u7ed5\u7528\u6237\u83b7\u53d6\u548c\u7528\u6237\u8f6c\u5316\uff0c\u9996\u5148\u7b2c\u4e00\u4e2a\u5c31\u662f\u7528\u6237\u7684\u83b7\u53d6\u3002\u7528\u6237\u7684\u83b7\u53d6\uff0c\u6211\u4e3b\u8981\u901a\u8fc7\u63d0\u5347\u6e20\u9053\u7684ROI\u89d2\u5ea6\u6765\u5207\u5165,\u5177\u4f53\u4f1a\u4ece\u4e94\u4e2a\u65b9\u9762\u53bb\u5c55\u5f00\u3002<\/p>\n<p><strong>1.\u6e20\u9053\u76d1\u6d4b<\/strong><\/p>\n<p>\u7b2c\u4e00\u4e2a\u662f\u6e20\u9053\u7684\u76d1\u6d4b\uff0c\u505a\u6e20\u9053\u8fd0\u8425\uff0c\u7b2c\u4e00\u6b65\u5c31\u662f\u8981\u505a\u597d\u6570\u636e\u7684\u91c7\u96c6\uff0c\u65e0\u8bba\u4f60\u662f\u7f51\u7ad9\uff0capp\uff0c\u8fd8\u662fH5\u8fd8\u662f\u5c0f\u7a0b\u5e8f\uff0c\u6211\u4eec\u90fd\u8981\u5bf9\u514d\u8d39\u6216\u8005\u4ed8\u8d39\u7684\u4e00\u4e9b\u6e20\u9053\u8fdb\u884c\u7cbe\u51c6\u7684\u8ddf\u8e2a\u3002\u6e20\u9053\u5305\u62ec\u4e3b\u6d41\u7684\u5e7f\u544a\u5e73\u53f0\u3001\u5e7f\u70b9\u901a\u3001\u5934\u6761\u7b49\u5404\u79cd\u5404\u6837\u7684\u5e73\u53f0\uff0csem\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u7ebf\u4e0b\u6e20\u9053\u3001\u77ed\u4fe1\u6216\u90ae\u4ef6\uff0c\u5bf9\u4e8e\u4e0d\u540c\u7684\u89e6\u8fbe\u65b9\u5f0f\uff0c\u6211\u4eec\u8981\u53bb\u6709\u6548\u7684\u8bc4\u4f30\u63a8\u5e7f\u6548\u679c\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13084\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6e20\u9053\u8d28\u91cf-600x319.png\" alt=\"\" width=\"600\" height=\"319\" 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center;\">\u7528\u6237\u7684\u6d41\u5931<\/h3>\n<p>\u8f6c\u5316\u8fd9\u6837\u4e00\u4e2a\u6982\u5ff5\u8ddf\u4ed6\u7d27\u5bc6\u8868\u76f8\u8fde\u7684\u662f\u7528\u6237\u7684\u6d41\u5931\uff0c\u7528\u6237\u6d41\u5931\u5bf9\u4e8e\u6211\u4eec\u6765\u8bb2\u90fd\u6bd4\u8f83\u5934\u75bc\u7684\uff0c\u6211\u63d0\u4f9b\u4e86\u4e09\u4e2a\u601d\u8def\u53bb\u5b9a\u4f4d\u7528\u6237\u6d41\u5931\u3002<\/p>\n<p><strong>1.\u8f6c\u5316\u6f0f\u6597\uff1a\u5df2\u6709\u660e\u786e\u7684\u7528\u6237\u8def\u5f84<\/strong><\/p>\n<p>\u7b2c\u4e00\u4e2a\u662f\u6700\u5e38\u89c1\u7684\u7528\u6237\u8f6c\u5316\u6f0f\u6597\uff0c\u6211\u4eec\u9700\u8981\u5bf9\u6574\u4e2a\u7528\u6237\u7684\u8f6c\u53d1\u8def\u5f84\u76f8\u5bf9\u660e\u786e\uff0c\u6bd4\u5982\u4e0b\u56fe\u6700\u5e38\u89c1\u6f0f\u6597\uff0c\u5728\u8fd9\u6837\u4e00\u4e2a\u8f6c\u53d1\u8def\u5f84\u91cc\u9762\uff0c\u4ed6\u6bcf\u4e00\u6b65\u90fd\u6709\u6d41\u5931\uff0c\u8f6c\u53d1\u7387\u4e0d\u662f\u767e\u5206\u4e4b\u767e\uff0c\u5728\u8bfe\u7a0b\u8be6\u60c5\u9875\u5230\u8bfe\u7a0b\u8ba2\u5355\u9875\uff0c\u8f6c\u5316\u7387\u662f\u6700\u4f4e\u7684\uff0c\u7528\u6237\u6d41\u5931\u662f\u6700\u9ad8\u7684\u3002\u6211\u4eec\u662f\u4e0d\u662f\u8981\u53bb\u53cd\u601d\u8bfe\u7a0b\u672c\u8eab\u662f\u4e0d\u662f\u6709\u8db3\u591f\u7684\u4e2a\u5438\u5f15\u529b\u53bb\u6fc0\u53d1\u7528\u6237\u8d2d\u4e70\uff0c\u662f\u4e0d\u662f\u8bfe\u7a0b\u6bd4\u8f83out\uff0c\u6216\u8005\u8bb2\u5e08\u9b45\u529b\u4e0d\u591f\u3001\u8d44\u5386\u4e0d\u591f\uff0c\u5927\u5bb6\u90fd\u6ca1\u6709\u5174\u8da3\u6765\u542c\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13085\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8f6c\u5316\u6f0f\u6597-600x355.png\" alt=\"\" width=\"600\" height=\"355\" 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