{"id":13410,"date":"2018-08-10T11:58:05","date_gmt":"2018-08-10T03:58:05","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13410"},"modified":"2021-06-04T13:33:26","modified_gmt":"2021-06-04T05:33:26","slug":"%e7%a1%85%e8%b0%b7%e5%a2%9e%e9%95%bf%e7%9a%84%e6%96%b0%e6%8c%87%e6%a0%87-%e8%b6%85%e7%ba%a7%e7%94%a8%e6%88%b7%e5%be%ae%e7%ac%91%e6%9b%b2%e7%ba%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/13410.html","title":{"rendered":"\u7845\u8c37\u589e\u957f\u7684\u65b0\u6307\u6807\u2014\u2014\u8d85\u7ea7\u7528\u6237\u5fae\u7b11\u66f2\u7ebf"},"content":{"rendered":"<p>\u6240\u6709\u6210\u529f\u7684\u516c\u53f8\u90fd\u6709\u81ea\u5df1\u7684\u8d85\u7ea7\u7528\u6237\u2014\u2014\u90a3\u4e9b\u70ed\u7231\u4ed6\u4eec\u7684\u4ea7\u54c1\u3001\u7c98\u6027\u9ad8\u3001\u5e76\u5bf9\u6574\u4e2a\u7528\u6237\u793e\u7fa4\u8d21\u732e\u4e86\u5f88\u591a\u4ef7\u503c\u7684\u4eba\u3002\u5728\u7535\u5546\u5e73\u53f0\uff0c\u8d85\u7ea7\u7528\u6237\u5c31\u662f\u5356\u5bb6\uff1b\u5728\u5171\u4eab\u51fa\u884c\u5e73\u53f0\uff0c\u8d85\u7ea7\u7528\u6237\u5c31\u662f\u53f8\u673a\uff1b\u5728\u793e\u4ea4\u7f51\u7edc\uff0c\u8d85\u7ea7\u7528\u6237\u5c31\u662fKOL\u3002<\/p>\n<p>\u6240\u6709\u7684\u516c\u53f8\u90fd\u60f3\u8981\u66f4\u591a\u7684\u8d85\u7ea7\u7528\u6237\uff0c\u4f46\u4f60\u9700\u8981\u6d4b\u91cf\uff0c\u624d\u80fd\u627e\u5230\u4f60\u7684\u8d85\u7ea7\u7528\u6237\uff08\u5e76\u7559\u4f4f\u4ed6\u4eec\uff09\u3002\u867d\u7136\u65e5\u6d3b\u9664\u4ee5\u6708\u6d3b\uff08\u65e5\u6d3b\/\u6708\u6d3b\uff09\u662f\u4e00\u4e2a\u5e38\u89c1\u7684\u6d4b\u91cf\u7528\u6237\u7c98\u6027\u7684\u65b9\u6cd5\uff0c\u4f46\u5b83\u4e5f\u6709\u81ea\u5df1\u7684\u5f31\u70b9\u3002<\/p>\n<ul>\n<li>\u65e5\u6d3b\uff1aDAU\uff0cdaily active users<\/li>\n<li>\u6708\u6d3b\uff1aMAU\uff0cmonthly active users<\/li>\n<\/ul>\n<p>\u4e4b\u6240\u4ee5\u201c\u65e5\u6d3b\/\u6708\u6d3b\u201d\u662f\u7528\u6237\u7c98\u6027\u7684\u5e38\u7528\u6307\u6807\u662f\u56e0\u4e3a\uff0c\u65e5\u6d3b\u5bf9\u6708\u6d3b\u7684\u5360\u6bd4\u5982\u679c\u5f88\u9ad8\uff0c\u5219\u8bf4\u660e\u6bcf\u4e2a\u6708\u767b\u9646\u7684\u5c31\u662f\u8fd9\u7fa4\u7528\u6237\u3002\u8fd9\u6837\u770b\u6765\uff0c\u8fd9\u7fa4\u7528\u6237\u7684\u7c98\u6027\u5f88\u9ad8\u3002<\/p>\n<p>\u4eca\u5929\u6211\u60f3\u4ecb\u7ecd\u7684\u662f\u53e6\u4e00\u79cd\u65b9\u6cd5\u2014\u2014\u201c\u8d85\u7ea7<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e6%9b%b2%e7%ba%bf\" title=\"\u7528\u6237\u66f2\u7ebf\" target=\"_blank\">\u7528\u6237\u66f2\u7ebf<\/a><\/span> Power User Curve\u201d\uff0c\u4e5f\u6709\u4e9b\u516c\u53f8\u628a\u5b83\u53eb\u505a\u201c\u6d3b\u8dc3\u76f4\u65b9\u56fe\u201dActivity Histogram\u6216\u201cL30\u201d\uff08\u8fd9\u4e2a\u53eb\u6cd5\u662fFacebook\u7684<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\u56e2\u961f\">\u589e\u957f\u56e2\u961f<\/a>\u53d1\u660e\u7684\uff09\u3002<\/p>\n<p>\u8d85\u7ea7<a href=\"https:\/\/www.growthhk.cn\/?s=\u7528\u6237\u66f2\u7ebf\">\u7528\u6237\u66f2\u7ebf<\/a>\u662f\u7528\u76f4\u65b9\u56fe\u6765\u663e\u793a\u4e00\u4e2a\u6708\u5185\uff0c\u7528\u6237\u6d3b\u8dc3\u7684\u65e5\u671f\u6570\u76ee\u7684\u5206\u5e03\u56fe\u3002\u4ece\u6d3b\u8dc3\u4e861\u5929\u7684\u7528\u6237\u6bd4\u4f8b\u5230\u6d3b\u8dc3\u4e8630\u5929\u7684\u7528\u6237\u6bd4\u4f8b\uff0c\u90fd\u5728\u8fd9\u4e2a\u5206\u5e03\u56fe\u4e0a\u4e00\u89c8\u65e0\u4f59\u3002\u5b83\u901a\u5e38\u7528\u6765\u53cd\u5e94app\u6253\u5f00\u7387\u6216\u767b\u9646\u7387\u7b49\u6d3b\u52a8\uff0c\u4f46\u5b83\u4e5f\u53ef\u4ee5\u7528\u6765\u6d4b\u91cf\u4e00\u5207\u4f60\u89c9\u5f97\u5bf9\u4f60\u7684\u4ea7\u54c1\u5f88\u91cd\u8981\u7684\u7528\u6237\u884c\u4e3a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u6bd4\u65e5\u6d3b\/\u6708\u6d3b\u6709\u66f4\u591a\u4f18\u70b9\uff1a<\/strong><\/p>\n<ul>\n<li>\u4f60\u80fd\u77e5\u9053\u4f60\u662f\u5426\u6709\u4e00\u7fa4\u94c1\u6746\u7c89\u4e1d\u7528\u6237\u6bcf\u5929\u90fd\u56de\u6765\u7528\u4f60\u7684\u4ea7\u54c1<\/li>\n<li>\u5b83\u80fd\u5c55\u73b0\u51fa\u7528\u6237\u7684\u5dee\u5f02\u6027\uff1a\u6709\u4e9b\u4eba\u662f\u8f7b\u5ea6\u7c98\u6027\u7684\uff0c\u6709\u4e9b\u662f\u8d85\u7ea7\u7528\u6237\u3002\u8fd9\u70b9\u662f\u65e5\u6d3b\/\u6708\u6d3b\u505a\u4e0d\u5230\u7684\uff0c\u56e0\u4e3a\u65e5\u6d3b\/\u6708\u6d3b\u5c31\u662f\u4e00\u4e2a\u5355\u4e00\u7684\u6570\u5b57\uff0c\u5b83\u4f1a\u6a21\u7cca\u5316\u8fd9\u79cd\u7528\u6237\u5dee\u5f02<\/li>\n<li>\u5f53\u628a\u591a\u4e2a\u6708\u7684\u66f2\u7ebf\u56fe\u53e0\u52a0\uff0c\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u4f1a\u8ba9\u4f60\u770b\u89c1\u662f\u5426\u4f60\u7684\u7528\u6237\u7c98\u6027\u662f\u5426\u8d8a\u6765\u8d8a\u597d\u2014\u2014\u8fd9\u53cd\u8fc7\u6765\u4f1a\u5e2e\u52a9\u4f60\u8bc4\u4f30\u65b0\u4ea7\u54c1\u53d1\u5e03\u548c\u529f\u80fd\u53d8\u5316\u7684\u8868\u73b0<\/li>\n<li>\u7528\u6237\u66f2\u7ebf\u9664\u4e86\u53ef\u4ee5\u53cd\u5e94app\u6253\u5f00\u7387\u548c\u767b\u9646\uff0c\u4e5f\u53ef\u4ee5\u6d4b\u91cf\u5176\u4ed6\u7528\u6237\u884c\u4e3a\u3002\u5982\u679c\u51b3\u5b9a\u4f60\u7684\u4ea7\u54c1\u7684\u6838\u5fc3\u884c\u4e3a\u662f\u5728\u6f0f\u6597\u66f4\u6df1\u5c42\u7684\u5730\u65b9\u7684\u8bdd\uff0c\u8fd9\u4e2a\u56fe\u6807\u5c31\u5f88\u91cd\u8981\u4e86\u3002<\/li>\n<\/ul>\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u65e5\u6d3b\/\u6708\u6d3b\u7ed9\u4f60\u4e00\u4e2a\u5355\u4e00\u7684\u6570\u5b57\uff0c\u4f46\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u7ed9\u4e86\u521b\u4e1a\u8005\u4eec\u51e0\u4e2a\u5206\u6790\u65b9\u6cd5\u6765\u6d4b\u91cf\u6700\u4e0a\u763e\u7684\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u7c98\u6027\uff0c\u627e\u51fa\u8d85\u7ea7\u7528\u6237\u7684\u89c4\u5f8b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u5e7f\u544a\/\u5185\u5bb9\u53d8\u73b0\u3002\u8fd9\u542c\u8d77\u6765\u975e\u5e38\u6709\u7528\u3002\u90a3\u5b83\u5230\u5e95\u662f\u600e\u4e48\u7528\u7684\u5462\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5982\u679c\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u201c\u5fae\u7b11\u201d\u4e86\uff0c\u90a3\u8bf4\u660e\u4f60\u7684\u4ea7\u54c1\u8868\u73b0\u826f\u597d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u7684\u5f62\u72b6\u5404\u79cd\u5404\u6837\uff0c\u4e0d\u4e00\u6837\u7684\u5f62\u72b6\u6709\u4e0d\u540c\u7684\u610f\u4e49\u3002\u8fd9\u91cc\u662f\u4e00\u4e2a\u5fae\u7b11\u7684\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13411\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf-600x371.png\" alt=\"\" width=\"600\" height=\"371\" \/><\/p>\n<p>\u4e0a\u9762\u662f\u4e00\u4e2a\u793e\u4ea4\u4ea7\u54c1\u7684\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u56fe\uff0c\u5b83\u5fae\u7b11\u7684\u5f62\u72b6\u8bf4\u660e\u6709\u4e00\u7fa4\u9ad8\u5ea6\u7c98\u6027\u7684\u7528\u6237\u6bcf\u5929\u6216\u51e0\u4e4e\u6bcf\u5929\u90fd\u5728\u7528\u8fd9\u6b3eapp\u3002\u50cf\u8fd9\u6837\u6709\u7740\u9ad8\u5ea6\u7528\u6237\u9ecf\u6027\u7684\u793e\u4ea4\u4ea7\u54c1\u53ef\u4ee5\u8f7b\u6613\u7684\u901a\u8fc7\u5e7f\u544a\u6765\u53d8\u73b0\u2014\u2014\u6709\u8db3\u591f\u591a\u7684\u7528\u6237\u7528\u6237\u7ecf\u5e38\u56de\u6765\uff0c\u7ef4\u6301\u66dd\u5149\u91cf\u3002Facebook\u5c31\u6709\u4e00\u4e2a\u975e\u5e38\u53f3\u503e\u7684\u5fae\u7b11\uff08\u4e5f\u5c31\u662f\u6bcf\u6708\u6d3b\u8dc325\u5929\u4ee5\u4e0a\u7684\u4eba\u5f88\u591a\uff09\uff0c\u5b8360%\u4ee5\u4e0a\u7684\u6708\u6d3b\u7528\u6237\u6bcf\u5929\u90fd\u56de\u6765\u3002<\/p>\n<p>\u91cd\u8981\u7684\u662f\uff0c\u957f\u671f\u4ee5\u6765\uff0c\u5e73\u53f0\u80fd\u591f\u4fdd\u7559\u5e76\u589e\u957f\u5b83\u7684\u8d85\u7ea7\u7528\u6237\uff1a\u6700\u7406\u60f3\u7684\u72b6\u6001\u662f\uff0c\u8d85\u7ea7\u7528\u6237\u66f2\u7ebf\u7684\u5fae\u7b11\u53ef\u4ee5\u8fde\u7eed\u5730\u8d8a\u6765\u8d8a\u53f3\u503e\u3002\u968f\u7740\u793e\u7fa4\u7684\u5bc6\u5ea6\u8d8a\u6765\u8d8a\u5927\uff0c\u52a0\u4e0a\u5f3a\u5927\u7684\u793e\u7fa4\u6548\u5e94\uff0c\u4f1a\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u7406\u7531\u8ba9\u7528\u6237\u4eec\u6bcf\u5929\u90fd\u56de\u5230\u8fd9\u4e2a\u8f6f\u4ef6\u4e0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8d85\u7ea7\u7528\u66f2\u7ebf\u53ef\u4ee5\u544a\u8bc9\u4f60\uff0c\u4ec0\u4e48\u65f6\u5019\u9700\u8981\u53d8\u73b0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u53e6\u4e00\u4e2a\u4f8b\u5b50\uff0c\u4e00\u4e2a\u4e0d\u5fae\u7b11\u7684\u66f2\u7ebf\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13412\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4e0d\u5fae\u7b11\u7684\u66f2\u7ebf-600x352.png\" alt=\"\" width=\"600\" height=\"352\" 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decoding=\"async\" class=\"aligncenter size-medium wp-image-13413\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5de5\u4f5c\u65e5\u7684\u6d3b\u8dc3\u5ea6-600x379.png\" alt=\"\" width=\"600\" height=\"379\" 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decoding=\"async\" class=\"aligncenter size-medium wp-image-13414\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6d3b\u8dc3\u66f2\u7ebf-600x355.png\" alt=\"\" width=\"600\" height=\"355\" 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