{"id":13636,"date":"2018-08-16T11:29:48","date_gmt":"2018-08-16T03:29:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13636"},"modified":"2021-06-08T20:34:11","modified_gmt":"2021-06-08T12:34:11","slug":"%e7%a1%85%e8%b0%b7%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e6%96%b0%e6%8c%87%e6%a0%87-%e9%a1%b6%e7%ba%a7%e7%94%a8%e6%88%b7%e5%be%ae%e7%ac%91%e6%9b%b2%e7%ba%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/13636.html","title":{"rendered":"\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u65b0\u6307\u6807\u2014\u2014\u9876\u7ea7\u7528\u6237\u5fae\u7b11\u66f2\u7ebf"},"content":{"rendered":"<p>\u524d\u51e0\u5929\u770b\u5230\u5927\u795eAndrew Chen\u7684\u4e00\u7bc7\u6587\u7ae0, \u7531 Li Jin \u5199\u7684 \uff0c\u6709\u5173\u5206\u6790\u5de5\u5177 Power Users Curve\uff08\u9876\u7ea7<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e6%9b%b2%e7%ba%bf\" title=\"\u7528\u6237\u66f2\u7ebf\" 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\u4e00\u5171\u670910%\u7684\u7528\u6237\u5728\u8fd9\u4e2a\u6708\u5185\u53c2\u4e0e\u4e862\u5929\u6d3b\u52a8\u3002<\/p>\n<p>[title]\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u7684\u4f18\u52bf[\/title]<\/p>\n<p>\u9876\u7ea7\u7528\u6237\u66f2\u7ebf \u4e0eDAU \/ MAU \u76f8\u6bd4\u5177\u6709\u66f4\u591a\u4f18\u52bf\uff1a<\/p>\n<ul>\n<li>\u5b83\u663e\u793a\u4e86\u4f60\u662f\u5426\u6709\u4e00\u4e2a\u6bcf\u5929\u90fd\u8981\u56de\u6765\u7684\u94c1\u6746\uff0c\u51e0\u4e4e\u6bcf\u5929\u90fd\u4f1a\u6765\u6253\u5361\u3002<\/li>\n<li>\u5b83\u663e\u793a\u4e86\u60a8\u7684\u7528\u6237\u4e4b\u95f4\u7684\u591a\u5143\u6027\uff1a\u6709\u4e9b\u7528\u6237\u662f\u8f7b\u5ea6\u53c2\u4e0e\uff0c\u800c\u53e6\u4e00\u4e9b\u662f\u9876\u7ea7\u7528\u6237\u3002\u53cd\u89c2DAU \/ 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MAU\u53ea\u4e3a\u60a8\u63d0\u4f9b\u4e00\u4e2a\u6570\u5b57\uff0c\u800c\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u4e3a\u4f01\u4e1a\u5bb6\u63d0\u4f9b\u4e86\u591a\u79cd\u5206\u6790\u9014\u5f84\uff0c\u4ee5\u8bc4\u4f30\u5176\u4ea7\u54c1\u5bf9\u91cd\u5ea6\u4e0a\u763e\u7528\u6237\u7684\u53c2\u4e0e\u5ea6 &#8211; \u5728\u5355\u4e2a\u65f6\u70b9\u4e2d\uff0c\u4e00\u6bb5\u65f6\u95f4\u4e2d\uff0c\u4ee5\u53ca\u4e0e\u53d8\u73b0\u6709\u5173\u7684\u3002<\/p>\n<p>\u5f53\u4ea7\u54c1\u4f53\u9a8c\u826f\u597d\u65f6\uff0c\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u4f1a\u201c\u5fae\u7b11\u201d<\/p>\n<p>\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u7684\u5f62\u72b6\u53ef\u4ee5\u662f\u5de6\u503e\u6216\u5fae\u7b11\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u610f\u5473\u7740\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u5fae\u7b11\u7684\u4f8b\u5b50\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13637\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u7b11\u66f2\u7ebf-600x371.png\" alt=\"\" width=\"600\" height=\"371\" \/><\/p>\n<p>\u4e0a\u9762\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u662f\u9488\u5bf9\u793e\u4ea4\u4ea7\u54c1\uff0c\u5fae\u7b11\u5f62\u72b6\u7684\u7279\u5f81\uff0c\u8868\u660e\u6709\u4e00\u7fa4\u9ad8\u5ea6\u53c2\u4e0e\u7684\u7528\u6237\u6bcf\u5929\u6216\u51e0\u4e4e\u6bcf\u5929\u90fd\u4f7f\u7528\u8be5\u5e94\u7528\u3002<\/p>\n<p>\u50cf\u8fd9\u6837\u9891\u7e41\u7528\u6237\u53c2\u4e0e\u7684\u793e\u4ea4\u4ea7\u54c1\u5f88\u9002\u5408\u901a\u8fc7\u5e7f\u544a\u8fdb\u884c\u53d8\u73b0 &#8211; \u6709\u8db3\u591f\u591a\u7684\u7528\u6237\u7ecf\u5e38\u56de\u8bbf\u5f88\u5bb9\u6613\u5438\u5f15\u5546\u5bb6\u6295\u653e\u5e7f\u544a\u3002Facebook\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u662f\u4e00\u4e2a\u975e\u5e38\u53f3\u503e\u7684\u5fae\u7b11\uff0c\u5176\u4e2d60\uff05\u7684MAU\uff08\u6bcf\u6708\u6d3b\u8dc3\u7528\u6236\uff09\u6bcf\u5929\u90fd\u4f1a\u56de\u8bbf\u3002<\/p>\n<p>\u91cd\u8981\u7684\u662f\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5e73\u53f0\u80fd\u591f\u4fdd\u7559\u5e76\u53d1\u5c55\u66f4\u591a\u7684\u9876\u7ea7\u7528\u6237\uff1a\u7406\u60f3\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u5e94\u8be5\u968f\u7740\u4e1a\u52a1\u53d1\u5c55\u800c\u663e\u793a\u5fae\u7b11\u53f3\u4fa7\u7684\u7528\u6237\u4e0d\u65ad\u5728\u589e\u52a0\u3002\u968f\u7740\u7528\u6237\u793e\u7fa4\u66f4\u7d27\u5bc6\uff0c\u7f51\u7edc\u6548\u5e94\u66f4\u5f3a\u5927\uff0c\u9884\u8ba1\u8be5\u6709\u66f4\u591a\u7684\u7528\u6237\u6bcf\u5929\u56de\u8bbf\u3002\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u5728\u505a\u53d8\u73b0\u7684\u51b3\u5b9a\u65f6\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u5f88\u597d\u7684\u8003\u91cf\u7ef4\u5ea6\u3002<\/p>\n<p>[title]\u4e0d\u5fae\u7b11\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf[\/title]<\/p>\n<p>\u4e13\u4e1a\u793e\u4ea4\u4ea7\u54c1\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u770b\u8d77\u6765\u4e0e\u793e\u4ea4\u4ea7\u54c1\u5b8c\u5168\u4e0d\u540c\u3002\u5b83\u662f\u4e25\u91cd\u503e\u5411\u5de6\u4fa7\uff0c\u7528\u6237\u6bcf\u6708\u53ea\u53c2\u4e0e1\u5929\u7684\u6d3b\u52a8\uff0c\u5e76\u5728\u51e0\u5929\u540e\u8fc5\u901f\u8870\u51cf\u3002\u6ca1\u6709\u9876\u7ea7\u7528\u6237\u3002\u4f46\u662f\u8fd9\u79cd\u8f7b\u5ea6\u7684\u53c2\u4e0e\u662f\u53ef\u4ee5\u63a5\u53d7\u7684 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4e0d\u9700\u8981\u7528\u6237\u6bcf\u5929\u4f7f\u7528\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8fd9\u4e9b\u516c\u53f8\u7684CEO\u5e94\u8be5\u8003\u8651\uff1a<\/p>\n<ul>\n<li>\u5c3d\u7ba1\u7528\u6237\u4e0d\u7ecf\u5e38\u53c2\u4e0e\uff0c\u516c\u53f8\u8be5\u5982\u4f55\u521b\u9020\u6536\u5165\u6765\u6e90\u5e76\u6709\u6548\u5730\u53d8\u73b0\uff1f<\/li>\n<li>\u54ea\u4e9b\u7528\u6237\u5728\u9891\u7e41\u5730\u4f7f\u7528\u4ea7\u54c1\uff0c\u6211\u8be5\u5982\u4f55\u83b7\u53d6\u66f4\u591a\u8fd9\u7c7b\u7528\u6237\uff1f<\/li>\n<li>\u662f\u5426\u5173\u4e8e\u4ea7\u54c1- \u4f8b\u5982\u767b\u5165\uff0c\u6838\u5fc3\u4f53\u9a8c\u7b49 &#8211; \u672a\u80fd\u4f7f\u5927\u90e8\u4efd\u7528\u6237\u7ecf\u5386aha moment( \u987f\u609f\u65f6\u523b \uff09 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\/><\/p>\n<p>\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u7684\u53e6\u4e00\u79cd\u98ce\u683c\u662f7\u5929\u5185\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u68d2\u5f62\u56fe\uff0c\u901a\u5e38\u79f0\u4e3aL7\u30027\u5929\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u663e\u793a\u6bcf\u5468\u6d3b\u52a8\uff0c\u800c\u4e0d\u662f\u6bcf\u6708\u6d3b\u52a8\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u5929\u7136\u662f\u4ee5\u5468\u4e3a\u4e00\u5468\u671f\uff0c\u4f8b\u5982\uff0c\u4ea7\u54c1\u662f\u7528\u6237\u5728\u5468\u4e00\u81f3\u5468\u4e94\u53c2\u4e0e\u7684\u751f\u4ea7\u529b\/\u5de5\u4f5c\u76f8\u5173\uff0c\u90a3\u4ee57\u5929\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u5c31\u5f88\u6709\u610f\u4e49\uff0cB2B SaaS\u7c7b\u7684\u4ea7\u54c1\u901a\u5e38\u4f1a\u53d1\u73b0L7\u5f88\u6709\u7528\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e3b\u8981\u662f\u5728\u5de5\u4f5c\u65e5\u671f\u95f4\u4f7f\u7528\u3002<\/p>\n<p>\u6211\u4eec\u6ce8\u610f\u5230DAU \/ MAU\u4e0d\u9002\u5408\u6b64\u7c7bB2B SaaS \u4ea7\u54c1\uff0c\u56e0\u4e3a\u5b83\u4e0d\u662f\u65e5\u5e38\u4f7f\u7528\u3002\u60a8\u8fd8\u53ef\u4ee5\u770b\u5230\u5b9e\u9645\u4e0a\u67095\u5929\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%be%ae%e7%ac%91%e6%9b%b2%e7%ba%bf\" title=\"\u5fae\u7b11\u66f2\u7ebf\" target=\"_blank\">\u5fae\u7b11\u66f2\u7ebf<\/a><\/span>\uff0c\u4f46\u662f\u7528\u6237\u5728\u7b2c6\u548c\u7b2c7\u5929\u662f\u8f7b\u5ea6\u53c2\u4e0e\u7684\uff0c\u8fd9\u7ed3\u679c\u5bf9\u4e8e\u5de5\u4f5c\u76f8\u5173\u7c7b\u4ea7\u54c1\u7684\u9876\u7ea7\u7528\u6237\u6765\u8bf4\u662f\u5f88\u5408\u7406\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6b64\u7c7b\u4ea7\u54c1\u516c\u53f8\u7684CEO\u5e94\u8be5\u4e86\u89e3\uff1a<\/p>\n<ul>\n<li>\u54ea\u4e9b\u7528\u6237\u6bcf\u5468\u53ea\u75281-2\u6b21 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\u6211\u5982\u4f55\u66f4\u6709\u6548\u5730\u4e86\u89e3\u7528\u6237\u7684\u9700\u6c42\u5e76\u786e\u4fdd\u6211\u4eec\u7ee7\u7eed\u671d\u7740\u652f\u6301\u4ed6\u4eec\u65e5\u5e38\u5de5\u4f5c\u6d41\u7a0b\u7684\u65b9\u5411\u53d1\u5c55\uff08\u6211\u4eec\u53ef\u4ee5\u7531\u6b64\u8ffd\u52a0\u9500\u552e\u65b0\u529f\u80fd\uff09\uff1f<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\uff08\u5468\u6216\u6708\u66f2\u7ebf\u56fe\uff09\u53ef\u4ee5\u770b\u51fa\u4ea7\u54c1\u662f\u5426\u4f1a\u8d8a\u6765\u8d8a\u5438\u5f15\u7528\u6237\u6765\u53c2\u4e0e\u3002\u60a8\u4e5f\u53ef\u4ee5\u9a8c\u8bc1\u4ea7\u54c1\u662f\u5426\u6709\u66f4\u591a\u7528\u6237\u7fa4\u6b63\u5728\u79fb\u5411\u66f2\u7ebf\u7684\u53f3\u65b9\u53d1\u5c55\u4e3a\u9876\u7ea7\u7528\u6237\u3002<\/p>\n<p>[title]\u7b11\u5bb9\u6108\u6765\u6108\u707f\u70c2[\/title]<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13640\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7b11\u5bb9\u6108\u6765\u6108\u707f\u70c2-600x372.png\" alt=\"\" width=\"600\" height=\"372\" \/><\/p>\n<p>\u4ee5\u4e0a\u56fe\u4e3a\u4f8b\uff0c\u4ece8\u6708\u523011\u6708\uff0c\u6708\u5ea6\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u663e\u793a\u7528\u6237\u53c2\u4e0e\u5ea6\u53d1\u751f\u4e86\u79ef\u6781\u53d8\u5316\uff0c\u5176\u4e2d\u8f83\u5927\u90e8\u5206\u4eba\u7fa4\u53d8\u5f97\u8fd1\u4e4e\u6bcf\u5929\u90fd\u56de\u8bbf\uff0c\u5fae\u7b11\u66f2\u7ebf\u4e5f\u66f4\u5411\u4e0a\u7fd8\u3002<\/p>\n<p>\u5229\u7528\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u5206\u6790\uff0c\u60a8\u5728\u5173\u952e\u4ea7\u54c1\u53d1\u5e03\u6216\u8425\u9500\u6295\u653e\u65f6\u7559\u610f\u5230\u7528\u6237\u7684\u884c\u4e3a\u53d8\u5316\u3002\u8fd9\u53ef\u80fd\u662f\u4f60\u503c\u5f97\u52a0\u5f3a\u6295\u653e\u7684\u5730\u65b9\uff0c\u4ee5\u589e\u52a0\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5bf9\u4e8e\u6709\u7f51\u7edc\u6548\u5e94\u7684\u4ea7\u54c1\uff0c\u5728\u5b9e\u73b0\u793e\u7fa4\u5bc6\u5ea6\/\u6d41\u52a8\u6027\u63d0\u5347\u65f6\u770b\u5230\u65b0\u589e\u65b0\u6237\u7684\u53c2\u4e0e\u5ea6\u4e5f\u9010\u6e10\u6539\u5584\u3002<\/p>\n<p>\u901a\u8fc7\u67e5\u770b\u4e0d\u540c\u7fa4\u7ec4\u7684\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\uff0c\u60a8\u53ef\u4ee5\u6301\u7eed\u8861\u91cf\u4ea7\u54c1\u6539\u53d8\u6216\u65b0\u7248\u672c\u662f\u5426\u6210\u529f\u3002\u5982\u679c\u67d0\u4ea7\u54c1\u4e3a\u9876\u7ea7\u7528\u6237\u63d0\u4f9b\u4e86\u66f4\u591a\u529f\u80fd\uff0c\u60a8\u53ef\u80fd\u4f1a\u770b\u5230\u9876\u7ea7\u7528\u6237\u9010\u6e10\u589e\u52a0\u3002<\/p>\n<p>[title]\u66f2\u7ebf\u8861\u91cf\u7684\u6d3b\u52a8[\/title]<\/p>\n<p>\u9876\u7ea7\u7528\u6237\u66f2\u7ebf\u53ef\u4ee5\u57fa\u4e8e\u5173\u952e\u6d3b\u52a8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e94\u7528\u7a0b\u5e8f\u6253\u5f00\u6216\u767b\u5f55\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13641\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u66f2\u7ebf\u8861\u91cf-600x381.png\" alt=\"\" width=\"600\" height=\"381\" 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href=\"https:\/\/www.growthhk.cn\/cgo\/13513.html\">\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u4f5c\u8005\u8096\u6069\u00b7\u827e\u5229\u65af\u4e3a\u4f60\u9610\u8ff0\u201c\u589e\u957f\u9ed1\u5ba2\u7684\u79d8\u5bc6\u201d<\/a>\u300b<\/li>\n<\/ul>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08Growth 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