{"id":14694,"date":"2018-10-28T14:54:33","date_gmt":"2018-10-28T06:54:33","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=14694"},"modified":"2018-10-28T14:54:33","modified_gmt":"2018-10-28T06:54:33","slug":"10%e5%b2%81%e7%be%8e%e5%9b%be%e9%a2%9c%e5%80%bc%e4%b8%8d%e5%86%8d-%e7%94%a8%e6%88%b7%e4%bb%8d%e5%9c%a8%e5%a4%a7%e9%87%8f%e6%b5%81%e5%a4%b1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/14694.html","title":{"rendered":"10\u5c81\u7f8e\u56fe\u201c\u989c\u503c\u201d\u4e0d\u518d \u7528\u6237\u4ecd\u5728\u5927\u91cf\u6d41\u5931"},"content":{"rendered":"<p>\u4e3b\u6253\u201c\u989c\u503c\u7ecf\u6d4e\u201d\u7684\u7f8e\u56fe\u516c\u53f8\u66fe\u5f00\u8f9f\u4e86\u4e00\u7247\u65b0\u5929\u5730\u3002 \u5982\u4eca 10 \u5e74\u8fc7\u53bb\u4e86,\u6211\u4eec\u5374\u8bf4\u4e0d\u6e05\u7f8e\u56fe\u8fd9\u5bb6\u516c\u53f8\u5230\u5e95\u8981\u9760\u4ec0\u4e48<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" 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\u4e07\u53f0,\u5728 2017 \u5e74\u4e0a\u534a\u5e74,\u8fd9\u4e00\u6307\u6807\u4e3a 84.7 \u4e07\u53f0,\u540c\u6bd4 \u4e0b\u964d 37.0%\u3002\u5728 2018 \u5e74\u4e0a\u534a\u5e74,\u667a\u80fd\u786c\u4ef6\u4e1a\u52a1\u8d21\u732e\u4e86\u7f8e \u56fe\u8d85\u8fc7\u4e03\u6210\u7684\u6536\u5165\u3002<\/p>\n<p>\u201c\u6211\u4eec\u4e00\u4e2a\u6708\u80fd\u5356\u51fa 5\u30016 \u53f0\u624b\u673a\u5427\u3002\u201d\u5728\u5317\u4eac\u897f\u5355 \u5927\u60a6\u57ce\u7684\u624b\u673a\u4e13\u67dc,\u300a\u5546\u5b66\u9662\u300b\u8bb0\u8005\u5411\u7f8e\u56fe\u4e13\u67dc\u7684\u5e97\u5458 \u8be2\u95ee\u9500\u552e\u60c5\u51b5,\u5bf9\u65b9\u8868\u793a,\u8fd1\u4e00\u5e74\u6765\u9500\u552e\u4e1a\u7ee9\u5e76\u4e0d\u7406\u60f3\u3002<\/p>\n<p>\u7f8e\u56fe\u516c\u53f8 2018 \u4e0a\u534a\u5e74\u63a8\u51fa\u4e86\u4e24\u6b3e\u65b0\u624b\u673a,\u5176\u9500\u552e \u60c5\u51b5\u582a\u5fe7\u3002\u7f8e\u56fe\u516c\u53f8\u76ee\u524d\u4e3b\u8981\u9760\u65d7\u4e0b\u7684\u7f8e\u56fe\u79c0\u79c0,\u7f8e\u62cd\u3001 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\u8054\u7f51\u4ea7\u54c1\u672c\u8eab\u5c31\u7f3a\u5c11\u66f4\u591a\u7684\u7528\u6237\u9ecf\u6027\u548c\u660e\u786e\u7684\u76c8\u5229\u6a21\u5f0f\u3002<\/p>\n<p>\u6839\u636e\u6781\u5149\u5927\u6570\u636e 2017 \u5e74\u5168\u5e74 APP \u699c\u5355\u663e\u793a,\u4e0e\u53bb \u5e74\u540c\u671f\u76f8\u6bd4,\u7f8e\u989c\u76f8\u673a\u5e02\u573a\u6e17\u900f\u7387\u548c DAU \u51fa\u73b0\u5927\u5e45\u5ea6 \u4e0b\u6ed1,\u5176\u5b83\u4ea7\u54c1\u5982 Faceu \u6fc0\u840c\u3001B612 \u5494\u53fd\u3001\u65e0\u4ed6\u76f8\u673a\u6e17 \u900f\u7387\u589e\u957f\u8fc5\u731b,\u65e0\u4ed6\u76f8\u673a\u589e\u5e45\u8fbe 14296.5%\u3002\u6839\u636e 2018 \u5e74 Q1 \u6570\u636e\u663e\u793a,\u5973\u6027\u7528\u6237\u5bf9 Faceu \u6fc0\u840c\u3001B612 \u5494\u53fd\u3001 \u7f8e\u56fe\u79c0\u79c0\u4e09\u6b3e APP \u504f\u597d\u6307\u6570\u76f8\u5f53\u3002<\/p>\n<p>\u4f5c\u4e3a\u7f8e\u989c\u4fee\u56fe\u7c7b\u522b\u8f6f\u4ef6,\u8fdb\u5165\u95e8\u69db\u504f\u4f4e,\u540c\u7c7b\u578b \u4ea7\u54c1\u6570\u91cf\u5e9e\u5927\u5e76\u4e14\u4ea7\u54c1\u533a\u522b\u4e0d\u5927\u3002\u5355\u5355\u5c31\u7f8e\u56fe\u516c\u53f8\u4e00\u5bb6 \u800c\u8a00,\u5176\u65d7\u4e0b\u5c31\u62e5\u6709\u7f8e\u989c\u76f8\u673a\u3001\u7f8e\u5986\u76f8\u673a\u3001\u6f6e\u81ea\u62cd\u3001 BeautyPlus \u7b49\u591a\u6b3e\u7f8e\u989c APP \u4ea7\u54c1,\u7f8e\u56fe\u79c0\u79c0\u4ecd\u5904\u4e8e\u7f8e \u989c\u5e02\u573a\u7684\u4e3b\u6d41\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f97\u76ca\u4e8e\u5165\u573a\u6700\u65e9\u3002<\/p>\n<p>2014 \u5e74\u4e0d\u7518\u5fc3\u7684\u7f8e\u56fe\u6253\u8d77\u793e\u4ea4\u7684\u4e3b\u610f,\u540c\u5e74\u7f8e\u62cd\u4e0a \u7ebf,\u4ee5\u5236\u4f5c\u5de5\u5177 + \u793e\u533a\u7684\u5b9a\u4f4d\u6740\u5165\u77ed\u89c6\u9891\u5e02\u573a,\u5728\u5f88\u77ed \u7684\u65f6\u95f4\u5185,\u5bf9\u5feb\u624b\u548c\u5fae\u89c6\u5c31\u5b9e\u73b0\u4e86\u5f2f\u9053\u8d85\u8f66,2015 \u5e74 1 \u6708\u7f8e\u62cd\u7528\u6237\u91cf\u7387\u5148\u7a81\u7834\u4e00\u4e2a\u4ebf,\u540c\u65f6,\u817e\u8baf\u5fae\u89c6\u5173\u505c\u3002<\/p>\n<p>\u7f8e\u56fe\u521a\u63a8\u51fa\u7f8e\u989c\u76f8\u673a\u3001\u77ed\u89c6\u9891 APP \u65f6\u5728\u5e02\u573a\u4e0a\u5927\u53d7 \u6b22\u8fce,2015 \u5e74\u81f3 2016 \u5e74\u66fe\u6392\u540d\u524d\u4e09\u4f4d\u30022016 \u5e74\u5e95\u65b0\u5bf9 \u624b\u7684\u6d8c\u5165,\u4eca\u65e5\u5934\u6761\u3001\u817e\u8baf\u80cc\u540e\u5de8\u5927\u7684\u7528\u6237\u3001\u5185\u5bb9\u3001\u793e\u4ea4 \u6d41\u91cf\u8f6c\u5316\u4ee5\u53ca\u5bf9\u6d41\u884c\u5143\u7d20\u7684\u628a\u63e1,\u8fc5\u901f\u5c06\u7528\u6237\u62a2\u593a\u8fc7\u53bb\u3002<\/p>\n<p>\u6296\u97f3\u7684\u51fa\u73b0,\u5c06\u7f8e\u56fe\u7684\u793e\u4ea4\u68a6\u6572\u788e\u3002\u7531\u6b64,\u7f8e\u62cd\u6389 \u5230\u4e86\u77ed\u89c6\u9891\u7684\u4e8c\u7ebf\u68af\u961f\u3002<\/p>\n<p>\u636e\u6781\u5149\u5927\u6570\u636e 2018 \u5e74 Q1 \u6570\u636e\u663e\u793a,\u77ed\u89c6\u9891\u9886\u57df\u5feb \u624b\u3001\u6296\u97f3\u3001\u5c0f\u706b\u5c71\u89c6\u9891\u3001\u897f\u74dc\u89c6\u9891\u9738\u5360\u6392\u884c\u699c\u524d\u56db\u4f4d, \u7f8e\u62cd DAU \u503c 4.0 \u4e0e\u5feb\u624b\u7684 107.7 \u76f8\u5dee\u5de8\u5927\u3002\u77ed\u89c6\u9891\u5e02\u573a \u96c6\u4e2d\u4f53\u73b0\u5728\u5934\u6761\u7cfb\u4e0e\u5feb\u624b\u4e4b\u95f4\u7684\u4e89\u593a\u3002<\/p>\n<p>\u6839\u636e\u7f8e\u56fe 2017 \u5e74\u8d22\u62a5\u663e\u793a,\u9664\u7f8e\u56fe\u79c0\u79c0\u4e4b\u5916\u7f8e\u56fe\u7684 \u4e92\u8054\u7f51\u4ea7\u54c1\u5747\u51fa\u73b0\u5927\u5e45\u5ea6\u4e0b\u6ed1,2018 \u5e74\u65e0\u8bba\u5bf9\u4e8e\u7f8e\u56fe\u79c0 \u79c0\u8fd8\u662f\u77ed\u89c6\u9891\u7f8e\u62cd\u90fd\u9762\u4e34\u7740\u4e25\u5cfb\u6311\u6218\u3002<\/p>\n<p>\u201c\u5bf9\u4e8e\u7f8e\u56fe\u6765\u8bf4\u80a1\u4ef7\u8d70\u8dcc\u4f3c\u4e4e\u5e76\u4e0d\u81f4\u547d,\u6700\u81f4\u547d\u7684 \u662f\u7528\u6237\u6570\u7684\u5927\u5e45\u4e0b\u6ed1,\u8fd9\u5fc5\u5c06\u4f7f\u5176\u672a\u6765\u53d1\u5c55\u9677\u5165\u6700\u5371\u9669 \u56f0\u5883\u3002\u201d\u674e\u6210\u4e1c\u5bf9\u300a\u5546\u5b66\u9662\u300b\u8bb0\u8005\u8868\u793a,\u968f\u7740\u5e02\u573a\u7ade\u4e89 \u7684\u52a0\u5267,\u7f8e\u56fe\u5e02\u573a\u4efd\u989d\u5c06\u9010\u6e10\u840e\u7f29\u3002<\/p>\n<p>\u8d22\u62a5\u663e\u793a,\u5728\u7528\u6237\u89c4\u6a21\u65b9\u9762,\u7f8e\u56fe 2018 \u5e74\u4e0a\u534a\u5e74 \u6708\u6d3b\u8dc3\u7528\u6237\u603b\u6570\u4e3a 3.5 \u4ebf\u4eba,\u76f8\u6bd4 2017 \u5e74\u540c\u6bd4\u51cf\u5c11\u4e86 6592 \u4e07\u4eba,\u7f8e\u56fe\u6838\u5fc3\u4ea7\u54c1\u7f8e\u56fe\u79c0\u79c0\u3001\u7f8e\u989c\u76f8\u673a\u548c\u7f8e\u62cd \u7684\u6708\u6d3b\u8dc3\u7528\u6237\u89c4\u6a21\u5747\u51fa\u73b0\u4e0b\u6ed1\u3002\u5176\u4e2d,\u7f8e\u62cd\u7684\u6708\u6d3b\u7528\u6237 \u89c4\u6a21\u4e0b\u6ed1\u6700\u4e25\u91cd,\u4ece 2017 \u5e74\u4e0a\u534a\u5e74\u7684 9814 \u4e07\u4eba\u4e0b\u964d\u5230 2018 \u5e74\u4e0a\u534a\u5e74\u7684 4277 \u4e07\u4eba,\u51cf\u5c11 56.4%\u3002<\/p>\n<p>\u201c\u4e0d\u7ba1\u662f\u5728\u624b\u673a\u5e02\u573a\u8fd8\u662f\u5728\u8f6f\u4ef6\u5e02\u573a,\u4e09\u56db\u7ebf\u57ce\u5e02 \u672c\u662f\u6700\u5927\u7684\u7528\u6237\u7fa4\u4f53,\u7136\u800c\u7f8e\u56fe\u5374\u5c06\u81ea\u8eab\u5b9a\u4f4d\u5230\u4e00\u4e8c\u7ebf \u57ce\u5e02,\u76f2\u76ee\u9ad8\u8c03\u4e0d\u4f46\u8ba9\u7f8e\u56fe\u5728\u9ad8\u7aef\u5e02\u573a\u4e00\u518d\u632b\u8d25,\u800c\u4e14 \u539f\u6709\u7684\u4e09\u56db\u7ea7\u5e02\u573a\u4efd\u989d\u51e0\u4e4e\u6298\u817e\u6b86\u5c3d\u3002\u201d\u4e01\u9053\u5e08\u5206\u6790\u79f0\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[title]\u52a0\u7801\u793e\u4ea4\u6218\u7565\u5e76\u4e0d\u594f\u6548[\/title]<\/p>\n<p>&nbsp;<\/p>\n<p>9 \u6708 20 \u65e5,\u7f8e\u56fe\u79c0\u79c0\u65b0\u7248\u672c\u5168\u9762\u4e0a\u7ebf\u3002\u6700\u65b0\u7248\u672c 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\u7ec7\u7ed3\u6784\u53d8\u9769\u3001\u4ea7\u54c1\u793e\u4ea4\u5316\u4e09\u4e2a\u7ef4\u5ea6\u63a8\u8fdb\u8fd9\u4e00\u6218\u7565\u3002<\/p>\n<p>\u76ee\u524d,\u7f8e\u56fe\u516c\u53f8\u73b0\u6709\u90e8\u95e8\u91cd\u7ec4\u4e3a\u4e09\u4e2a\u4e8b\u4e1a\u7fa4,\u5206\u522b\u5173\u6ce8\u793e\u4ea4\u4ea7\u54c1\u3001\u7f8e\u989c\u4ea7\u54c1\u53ca\u667a\u80fd\u786c\u4ef6\u7b49\u9886\u57df\u3002\u4f5c\u4e3a\u201c\u7f8e \u548c\u793e\u4ea4\u201d\u53d1\u5c55\u6218\u7565\u7684\u9996\u53d1,\u4fee\u56fe\u5e94\u7528\u201c\u7f8e\u56fe\u79c0\u79c0\u201d\u5df2\u5728 6 \u6708\u521d\u8f6c\u578b\u793e\u4ea4\u5e73\u53f0\u3002<\/p>\n<p>\u5728\u7f8e\u56fe\u79c0\u79c0\u7684\u65b0\u7248\u672c\u4e2d,\u793e\u533a\u88ab\u5206\u7c7b\u6210\u76f4\u64ad\u3001\u62cd\u7167 \u4fee\u56fe\u3001\u7f8e\u5986\u3001\u7f51\u7ea2\u5e97\u7b49\u51e0\u4e2a\u6a21\u5757,\u5176\u4e2d\u56fe\u6587\u5206\u4eab\u7684\u4fe1\u606f \u6d41\u6a21\u5f0f\u4e0e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u5341\u5206\u63a5\u8fd1\u3002\u76ee\u524d\u7f8e\u56fe\u79c0\u79c0\u4ec5\u652f\u6301\u53d1\u5e03\u56fe \u7247\u4e0e\u6587\u5b57,\u77ed\u89c6\u9891\u529f\u80fd\u5c1a\u672a\u5f00\u653e\u3002<\/p>\n<p>\u7531\u6b64\u53ef\u89c1,\u7f8e\u56fe\u793e\u4ea4\u662f\u5efa\u7acb\u5728\u7f8e\u56fe\u79c0\u79c0\u81ea\u8eab\u5e73\u53f0\u8fd0 \u8425\u6a21\u5f0f\u7684\u57fa\u7840\u4e0a\u3002\u4ece\u8fd9\u4e00\u523b\u8d77,\u7f8e\u56fe\u79c0\u79c0\u4e0e\u7f8e\u56fe\u793e\u4ea4\u201c\u8363 \u8a89\u4e0e\u5171\u201d,\u4f46\u7f8e\u56fe\u79c0\u79c0\u7684\u7528\u6237\u4f3c\u4e4e\u5e76\u4e0d\u4e70\u8d26\u3002<\/p>\n<p>\u201c\u6bcf\u6b21\u4e00\u6253\u5f00\u6211\u5c31\u8d76\u7d27\u5f80\u4e0a\u62c9,\u6211\u53ea\u662f\u60f3\u7b80\u5355\u5730\u4fee \u4e2a\u56fe\u800c\u5df2\u3002\u5b8c\u5168\u4e0d\u60f3\u770b\u4ed6\u4eec\u7684\u5185\u5bb9\u3002\u201d\u8d3e\u84dd\u662f\u4e00\u540d\u7f8e\u56fe 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