{"id":15220,"date":"2018-12-16T19:55:13","date_gmt":"2018-12-16T11:55:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=15220"},"modified":"2018-12-16T19:55:15","modified_gmt":"2018-12-16T11:55:15","slug":"growth-hacking%ef%bc%9a%e5%a6%82%e4%bd%95%e5%ae%9e%e7%8e%b0%e4%ba%a7%e5%93%81%e7%94%a8%e6%88%b7%e7%9a%84%e5%ae%87%e5%ae%99%e5%a4%a7%e7%88%86%e7%82%b8","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/15220.html","title":{"rendered":"Growth Hacking\uff1a\u5982\u4f55\u5b9e\u73b0\u4ea7\u54c1\u7528\u6237\u7684\u5b87\u5b99\u5927\u7206\u70b8"},"content":{"rendered":"\n
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Hacking\u884c\u52a8\uff0c\u5927\u81f4\u53ef\u5206\u4e3a6\u4e2a\u6b65\u9aa4\uff1a\u660e\u786e\u4ea7\u54c1\u9636\u6bb5\u3001\u786e\u5b9a\u4ea7\u54c1\u589e\u957f\u76ee\u6807\u3001\u5236\u5b9a\u8ba1\u5212\u3001\u6267\u884c\u8ba1\u5212\u3001\u5206\u6790\u6570\u636e\u4ee5\u786e\u5b9a\u662f\u5426\u5b9e\u73b0\u589e\u957f\u76ee\u6807\u3001\u603b\u7ed3\u53cd\u601d<\/strong>\u3002\u5176\u4e2d\uff0c\u540e4\u4e2a\u6b65\u9aa4\u7b26\u5408\u7ba1\u7406\u5b66\u4e2d\u7684\u201c\u6234\u660e\u73af\u201d\u7ba1\u7406\u7406\u8bba\uff08Plan-Do-Check-Act\u5faa\u73af\uff0c\u5373PDCA\u5faa\u73af\uff09\u3002\u5168\u6587\u6309\u7167\u8fd96\u4e2a\u6b65\u9aa4\u8fdb\u884c\u8ba8\u8bba\u5206\u6790\u3002<\/p>\n\n\n\n 1<\/strong> \u660e\u786e\u4ea7\u54c1\u9636\u6bb5<\/strong><\/p>\n\n\n\n \u6839\u636eAARRR<\/strong>\u6a21\u578b<\/strong>\uff0c\u4ea7\u54c1\u53ef\u4ee5\u5206\u4e3a\u83b7\u5ba2\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u53d8\u73b0\u3001\u63a8\u8350<\/strong>\u7b49\u4e94\u4e2a\u9636\u6bb5\u3002<\/p>\n\n\n\n \u83b7\u5ba2\u9636\u6bb5<\/strong><\/strong><\/p>\n\n\n\n \u660e\u786e\u4ea7\u54c1\u7684\u79cd\u5b50\u7528\u6237\uff0c\u5411\u79cd\u5b50\u7528\u6237\u63a8\u5e7f\u3002\u8be5\u9636\u6bb5\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u5305\u62ec\uff1a<\/p>\n\n\n\n \u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u3001DNU\uff08Daily New Users\uff0c\u6bcf\u65e5\u65b0\u589e\u7528\u6237\uff09\u3001CAC\uff08Customer Acquisition Cost\uff0c\u83b7\u5ba2\u6210\u672c\uff09<\/strong>\u7b49\u3002<\/p>\n\n\n\n \u6fc0\u6d3b\u9636\u6bb5<\/strong><\/p>\n\n\n\n \u8be5\u9636\u6bb5\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u5305\u62ec\u6ce8\u518c\u7387\u3001DAU\/MAU<\/strong>\u7b49\u3002<\/p>\n\n\n\n \u5176\u4e2d\uff0cDAU\/MAU\uff08\u65e5\u6d3b\/\u6708\u6d3b\uff09\u662f\u8868\u793a\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u4e00\u4e2a\u5e38\u7528\u6307\u6807\u3002\u901a\u5e38\u8ba4\u4e3a\uff0c\u65e5\u6d3b\/\u6708\u6d3b\u5728 20\uff05\u4ee5\u4e0a\u7684\u4ea7\u54c1\u662f\u4e0d\u9519\u7684\uff0c\u8d85\u8fc750\uff05\u7684\u88ab\u5f62\u5bb9\u4e3a\u4e16\u754c\u7ea7\u3002\u5982\uff0c\u6839\u636e\u6296\u97f3\u5b98\u65b9\u57282018\u5e746\u670812\u65e5\u516c\u5e03\u7684\u6570\u636e\uff0c\u6296\u97f3\u7684\u65e5\u6d3b\/\u6708\u6d3b\u4e3a50%<\/strong>\uff0c\u5176\u7528\u6237\u7c98\u6027\u5f88\u9ad8\u3002<\/p>\n\n\n\n \u7559\u5b58\u9636\u6bb5<\/strong><\/p>\n\n\n\n \u8be5\u9636\u6bb5\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u5305\u62ec\u6b21\u65e5\u7559\u5b58\u7387<\/strong>\uff08\u65b0\u767b\u7528\u6237\u5728\u9996\u767b\u540e\u7684\u6b21\u65e5\u518d\u6b21\u767b\u5f55\u4ea7\u54c1\u7684\u6bd4\u4f8b\uff09\u30017<\/strong>\u65e5\u7559\u5b58\u7387<\/strong>\uff08\u65b0\u767b\u7528\u6237\u5728\u9996\u767b\u540e\u7684\u7b2c7\u5929\u518d\u6b21\u767b\u5f55\u4ea7\u54c1\u7684\u6bd4\u4f8b\uff09\u7b49\u3002<\/p>\n\n\n\n \u53d8\u73b0\u9636\u6bb5<\/strong><\/p>\n\n\n\n \u8be5\u9636\u6bb5\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u5305\u62ecARPU<\/strong>\uff08Average Revenue Per User\uff0c\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u3001ARPPU\uff08Average Revenue Per Paying User\uff0c\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u5165\uff09<\/strong>\u7b49\u3002<\/p>\n\n\n\n \u4f20\u64ad\u9636\u6bb5<\/strong><\/p>\n\n\n\n \u8be5\u9636\u6bb5\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u5305\u62ec\u8f6c\u53d1\u7387\u3001\u9080\u8bf7\u7387<\/strong>\u7b49\u3002<\/p>\n\n\n\n 2 \u786e\u5b9a\u4ea7\u54c1\u589e\u957f\u76ee\u6807<\/strong><\/p>\n\n\n\n \u660e\u786e\u4ea7\u54c1\u6240\u5904\u7684\u9636\u6bb5\u4e4b\u540e\uff0c\u6211\u4eec\u5c31\u8981\u786e\u5b9a\u73b0\u9636\u6bb5\u9700\u8981\u91cd\u70b9\u63d0\u5347\u7684\u6307\u6807\u3002<\/p>\n\n\n\n \u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6bcf\u4e00\u6b3e\u4ea7\u54c1\u90fd\u5e94\u8be5\u6709\u4e00\u4e2a\u201c\u5317\u6781\u661f\u6307\u6807<\/a><\/span><\/strong>\u201d\uff0c\u8be5\u6307\u6807\u4e5f\u88ab\u79f0\u4e3aOMTM<\/strong>\uff08One Metric That Matters\uff09<\/strong>\u3002\u786e\u5b9a\u4ea7\u54c1\u7684\u5317\u6781\u661f\u6307\u6807\u5bf9\u4ea7\u54c1\u800c\u8a00\u81f3\u5173\u91cd\u8981\uff0c\u9009\u53d6\u8be5\u6307\u6807\u65f6\uff0c\u8981\u6ce8\u610f\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n \uff081\uff09 \u8be5\u6307\u6807\u80fd\u5426\u53cd\u6620\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff1f<\/p>\n\n\n\n \uff082\uff09 \u8be5\u6307\u6807\u80fd\u5426\u53cd\u6620\u7528\u6237\u7684\u6d3b\u8dc3\u7a0b\u5ea6\uff1f<\/p>\n\n\n\n \uff083\uff09 \u8be5\u6307\u6807\u5411\u597d\u662f\u5426\u4e00\u5b9a\u7b49\u4ef7\u4e8e\u4ea7\u54c1\u5411\u597d\uff1f<\/p>\n\n\n\n \u5217\u4e3e\u51e0\u4e2a\u4ea7\u54c1\u7684\uff08\u81f3\u5c11Michael\u8fd9\u4e48\u8ba4\u4e3a\u7684\uff09\u5317\u6781\u661f\u6307\u6807\uff1a<\/p>\n\n\n\n 3 \u5236\u5b9a\u8ba1\u5212<\/strong><\/p>\n\n\n\n \u660e\u786e\u4e86\u8be5\u9636\u6bb5\u589e\u957f\u7684\u6838\u5fc3\u6307\u6807\uff0c\u4e0b\u4e00\u6b65\u5c31\u8981\u5236\u5b9a\u589e\u957f\u8ba1\u5212\u4e86\u3002\u6211\u4eec\u8981\u5728\u4ea7\u54c1<\/strong>\u548c\u8425\u9500<\/strong>\u4e24\u4e2a\u65b9\u9762\u4e0b\u529f\u592b\u3002<\/p>\n\n\n\n 3.1\u4f18\u5316\u4ea7\u54c1<\/p>\n\n\n\n \u5982\u679c\u6211\u4eec\u4e0d\u786e\u5b9a\u5bf9\u4ea7\u54c1\u529f\u80fd\u7684\u67d0\u4e2a\u6539\u52a8\u662f\u5426\u4f1a\u5e26\u6765\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u800c\u4e14\u8be5\u6539\u52a8\u5bf9\u4ea7\u54c1\u7684\u5f71\u54cd\u4e0d\u7b97\u5c0f\uff0c\u8fd9\u65f6\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u4f7f\u7528A\/B\u6d4b\u8bd5\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n A\/B<\/strong>\u6d4b\u8bd5<\/strong>\uff1a\u5c06Web\u6216App\u754c\u9762\u6216\u6d41\u7a0b\u7684\u4e24\u4e2a\u6216\u591a\u4e2a\u7248\u672c\uff0c\u5728\u540c\u4e00\u65f6\u95f4\u7ef4\u5ea6\uff0c\u5206\u522b\u8ba9\u4e24\u4e2a\u6216\u591a\u4e2a\u5c5e\u6027\u6216\u7ec4\u6210\u6210\u5206\u76f8\u540c\uff08\u76f8\u4f3c\uff09\u7684\u8bbf\u5ba2\u7fa4\u7ec4\u8bbf\u95ee\uff0c\u6536\u96c6\u5404\u7fa4\u7ec4\u7684\u7528\u6237\u4f53\u9a8c\u6570\u636e\u548c\u4e1a\u52a1\u6570\u636e\uff0c\u6700\u540e\u5206\u6790\u8bc4\u4f30\u51fa\u6700\u597d\u7248\u672c\u6b63\u5f0f\u91c7\u7528\u3002<\/p>\n\n\n\n A\/B\u6d4b\u8bd5\u7684\u5de5\u5177\u5305\u62ecTestin T\/B<\/strong>\u3001Google Analytics<\/strong>\u7b49\u3002<\/p>\n\n\n\n \u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u636e\u7edf\u8ba1A\/B\u6d4b\u8bd5\u4e2d\u53ea\u6709\u7ea61\/3\u7684\u4ea7\u54c1\u65b0\u7248\u672c\u5177\u6709\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u8fd9\u4e00\u6570\u636e\u7ed9\u4e88\u6211\u4eec\u4e24\u70b9\u542f\u793a\uff1a\u4e00\u662f\u4ea7\u54c1\u91cd\u5927\u6539\u52a8\u53d1\u5e03\u524d\u6700\u597d\u7ecf\u8fc7A\/B\u6d4b\u8bd5\uff0c\u4ea7\u54c1\u51b3\u7b56\u8981\u7531\u6570\u636e\u9a71\u52a8\u800c\u975e\u62cd\u8111\u888b\u9a71\u52a8\uff1b\u4e8c\u662f\u6d4b\u8bd5\u6ca1\u6709\u53d6\u5f97\u9884\u671f\u6210\u679c\u5f88\u6b63\u5e38\uff0c\u4e0d\u5fc5\u7070\u5fc3\u4e27\u6c14\uff0c\u81f3\u5c11\u6211\u4eec\u907f\u514d\u4e86\u4e00\u6b21\u9519\u8bef\u7684\u6539\u52a8\u3002<\/strong><\/p>\n\n\n\n 3.2\u4f18\u5316\u8425\u9500<\/p>\n\n\n\n \u4f18\u5316\u4ea7\u54c1\u8425\u9500\u7684\u65b9\u6cd5\u6709\u5f88\u591a\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n \u75c5\u6bd2\u8425\u9500\uff1a<\/strong><\/p>\n\n\n\n \u88c2\u53d8\u589e\u957f\uff1a<\/strong>\u5956\u54c1+\u6d77\u62a5+\u5206\u4eab\u6d41\u7a0b+\u79cd\u5b50\u7528\u6237\u3002<\/p>\n\n\n\n SEO\uff08Search Engine Optimization\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09<\/strong>\uff1a\u5229\u7528\u641c\u7d22\u5f15\u64ce\u7684\u89c4\u5219\u63d0\u9ad8\u7f51\u7ad9\u5728\u6709\u5173\u641c\u7d22\u5f15\u64ce\u5185\u7684\u81ea\u7136\u6392\u540d\u3002<\/p>\n\n\n\n 4 \u6267\u884c\u8ba1\u5212<\/strong><\/p>\n\n\n\n \u5728\u6267\u884c\u4ea7\u54c1\u4f18\u5316\u548c\u8425\u9500\u4f18\u5316\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u4e0d\u53ef\u907f\u514d\u5730\u8981\u4f7f\u7528\u6570\u636e\u57cb\u70b9<\/strong>\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n 4.1\u6570\u636e\u57cb\u70b9\u7684\u5b9a\u4e49<\/p>\n\n\n\n \u6240\u8c13\u201c\u6570\u636e\u57cb\u70b9\u201d\uff0c\u6307\u7684\u662f\u9488\u5bf9\u7279\u5b9a\u7528\u6237\u884c\u4e3a\u6216\u4e8b\u4ef6\u8fdb\u884c\u6355\u83b7\u3001\u5904\u7406\u548c\u53d1\u9001\u7684\u76f8\u5173\u6280\u672f\u53ca\u5176\u5b9e\u65bd\u8fc7\u7a0b\u3002\u6570\u636e\u57cb\u70b9\u53ef\u4ee5\u901a\u8fc7\u76d1\u6d4b\u5206\u6790\u5de5\u5177\u63d0\u4f9b\u7684SDK\uff08Software Development Kit\uff0c\u8f6f\u4ef6\u5f00\u53d1\u5de5\u5177\u5305\uff09\u6765\u8fdb\u884c\u7f16\u7a0b\u5b9e\u73b0\u3002<\/strong><\/p>\n\n\n\n 4.2\u6570\u636e\u57cb\u70b9\u7684\u5206\u7c7b<\/p>\n\n\n\n \u6570\u636e\u57cb\u70b9\u5206\u4e3a\u521d\u7ea7\u3001\u4e2d\u7ea7\u3001\u9ad8\u7ea7\u4e09\u79cd\u65b9\u5f0f\uff0c\u5206\u522b\u4e3a\uff1a<\/p>\n\n\n\n \u521d\u7ea7<\/strong>\uff1a\u5728\u4ea7\u54c1\u3001\u670d\u52a1\u8f6c\u5316\u5173\u952e\u70b9\u690d\u5165\u7edf\u8ba1\u4ee3\u7801\uff0c\u636e\u5176\u72ec\u7acbID\u786e\u4fdd\u6570\u636e\u91c7\u96c6\u4e0d\u91cd\u590d\uff08\u5982\u8d2d\u4e70\u6309\u94ae\u70b9\u51fb\u7387\uff09\uff1b<\/p>\n\n\n\n \u4e2d\u7ea7<\/strong>\uff1a\u690d\u5165\u591a\u6bb5\u4ee3\u7801\uff0c\u8ffd\u8e2a\u7528\u6237\u5728\u5e73\u53f0\u6bcf\u4e2a\u754c\u9762\u4e0a\u7684\u7cfb\u5217\u884c\u4e3a\uff0c\u4e8b\u4ef6\u4e4b\u95f4\u76f8\u4e92\u72ec\u7acb\uff08\u5982\u6253\u5f00\u5546\u54c1\u8be6\u60c5\u9875\u2014\u9009\u62e9\u5546\u54c1\u578b\u53f7\u2014\u52a0\u5165\u8d2d\u7269\u8f66\u2014\u4e0b\u8ba2\u5355\u2014\u8d2d\u4e70\u5b8c\u6210\uff09\uff1b<\/p>\n\n\n\n \u9ad8\u7ea7<\/strong>\uff1a\u91c7\u96c6\u6570\u636e\u5206\u6790\u7528\u6237\u5168\u91cf\u884c\u4e3a\uff0c\u5efa\u7acb\u7528\u6237\u753b\u50cf\uff0c\u8fd8\u539f\u7528\u6237\u884c\u4e3a\u6a21\u578b\uff0c\u4f5c\u4e3a\u4ea7\u54c1\u5206\u6790\u3001\u4f18\u5316\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n 4.3\u6570\u636e\u57cb\u70b9\u7684\u5bf9\u8c61<\/p>\n\n\n\n \u70b9\u51fb\u4e8b\u4ef6<\/strong>\uff1a\u70b9\u51fb\u4e00\u6b21\u8bb0\u4e00\u6b21\uff1b \u66dd\u5149\u4e8b\u4ef6<\/strong>\uff1a\u6210\u529f\u6253\u5f00\u9875\u9762\u8bb0\u4e00\u6b21\uff0c\u5237\u65b0\u9875\u9762\u8bb0\u4e00\u6b21\uff0c\u52a0\u8f7d\u201c\u4e0b\u4e00\u9875\u201d\u8bb0\u4e00\u6b21\u3002Home\u952e\u5207\u6362\u5230\u540e\u53f0\u518d\u8fdb\u5165\u9875\u9762\u4e0d\u8bb0\u3002<\/p>\n\n\n\n \u9875\u9762\u505c\u7559\u4e8b\u4ef6<\/strong>\uff08Time on Page\uff09\u3002<\/p>\n\n\n\n 5 \u5206\u6790\u6570\u636e\u4ee5\u786e\u5b9a\u662f\u5426\u5b9e\u73b0\u589e\u957f\u76ee\u6807<\/strong><\/p>\n\n\n\n \u6570\u636e\u5206\u6790\u7684\u5de5\u5177\u5305\u62ec\u767e\u5ea6\u7edf\u8ba1\u3001\u53cb\u76df\u3001Talking Data<\/strong>\u7b49\u3002<\/p>\n\n\n\n 6 \u603b\u7ed3\u53cd\u601d<\/p>\n\n\n\n \u603b\u7ed3\u53cd\u601d\uff0c\u5f62\u6210\u62a5\u544a\uff0c\u5b8c\u6210Growth Hacking\u95ed\u73af\u3002<\/strong><\/p>\n\n\n\n \u4ee5\u4e0a\u3002<\/p>\n\n\n\n \u4f5c\u8005\uff1a Michael<\/strong><\/p>\n\n\n\n \u9996\u5e2d\u589e\u957f\u5b98<\/strong>CGO<\/strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
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