{"id":15612,"date":"2018-12-24T22:07:57","date_gmt":"2018-12-24T14:07:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=15612"},"modified":"2018-12-24T22:07:59","modified_gmt":"2018-12-24T14:07:59","slug":"%e5%b9%b3%e5%ae%89%e5%a4%9c%e8%af%9d%e5%a2%9e%e9%95%bf%ef%bc%9a1000%e4%b8%aa%e7%83%ad%e7%82%b9%e4%b9%9f%e6%af%94%e4%b8%8d%e4%b8%8a-a-b%e6%b5%8b%e8%af%95%e7%9a%84%e4%b8%87%e5%ad%97%e4%bc%98%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/15612.html","title":{"rendered":"\u5e73\u5b89\u591c\u8bdd\u589e\u957f\uff1a1000\u4e2a\u70ed\u70b9\u4e5f\u6bd4\u4e0d\u4e0a 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Testing\uff0c\u9664\u4e86\u5355\u7eaf\u6539\u6539\u7f51\u7ad9\u7684\u6309\u94ae\u989c\u8272\uff0c\u6216\u662f\u6587\u6848\u53ca\u7167\u7247\uff0c\u66f4\u91cd\u8981\u7684\u662f\u5728\u8bd5\u9a8c\u5f00\u59cb\u524d\uff0c\u5148\u4e86\u89e3\u81ea\u8eab\u516c\u53f8\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u8fd9\u2026\u542c\u8d77\u6765\u8ddd\u79bb\u516c\u53f8\u884c\u9500\u9762\u6709\u70b9\u9065\u8fdc\uff1f\u6ca1\u5173\u7cfb\uff0c\u8fd9\u7bc7\u6587\u7ae0\u5206\u4eab\u8fd1\u671f\u6211\u6536\u96c6\u5230\u7684\u8bfe\u7a0b\u53ca\u6848\u4f8b\uff0c\u628a\u8fd9\u4e9b\u8bfe\u7a0b\u5185\u5bb9\u4e0e\u81ea\u8eab\u7684\u7ecf\u9a8c\u505a\u7ed3\u5408\uff0c\u5206\u4eab\u7ed9\u5927\u5bb6\u4e3a\u4ec0\u4e48\u8981\u8fdb\u884cA\/B Testing\uff1f\u4ee5\u53ca\u8981\u600e\u4e48\u505aA\/B Testing\uff1f<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u6570\u5b57\u5e7f\u544a\u8f6c\u5316\u73b0\u72b6<\/strong><\/p>\n\n\n\n<p>\u5f00\u59cb\u4ecb\u7ecdA\/B Testing\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u6765\u770b\u770b\u6570\u5b57\u8425\u9500\u5bfc\u6d41\u7684\u95ee\u9898\u5728\u54ea\u88e1\uff1f\u53c2\u8003\u4e92\u8054\u7f51\u5973\u738b2018\u7684\u8d8b\u52bf\u62a5\u544a\uff0c\u88e1\u9762\u63d0\u53ca\uff0c\u8fc7\u53bb\u51e0\u5e74\u5382\u5546\u53ef\u4ee5\u5c3d\u60c5\u5730\u6295\u653e\u5e7f\u544a\uff0c\u800c\u4e0d\u9700\u8981\u601d\u8003\u592a\u591a\u5176\u4ed6\u7b56\u7565\u9762\u7684\u65b9\u6cd5\uff0c\u539f\u56e0\u662f\u8fc7\u53bb\u51e0\u5e74\u7684\u6d41\u91cf\u7ea2\u5229\u5305\u62ec\u4e86\u667a\u80fd\u624b\u673a\u51fa\u8d27\u91cf\u7684\u589e\u957f\uff0c\u4ee5\u53ca\u5168\u7403\u4e0a\u7f51\u4eba\u6570\u7684\u666e\u53ca\u3002\u4f46\u662f\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u667a\u80fd\u624b\u673a\u57282016~2017\u5e74\u7684\u589e\u957f\u51e0\u4e4e\u8d8b\u8fd1\u4e8e0%\u3002\u4ee3\u8868\u4f1a\u4e70\u667a\u80fd\u624b\u673a\u7684\u4eba\u90fd\u5df2\u7ecf\u4e70\u4e86\u3002\u6bd4\u8f83\u660e\u663e\u7684\u4f8b\u5b50\uff0c\u662f\u5728\u53f0\u5317\u642d\u6377\u8fd0\u7684\u65f6\u5019\uff0c\u6bcf\u4e2a\u4eba\u624b\u4e0a\u90fd\u5df2\u7ecf\u6709\u4e00\u90e8\u667a\u80fd\u624b\u673a(\u9664\u975e\u4f60\u60f3\u8981\u4e00\u8fb9\u8ffd\u5267\uff0c\u4e00\u8fb9\u6253\u624b\u6e38\uff0c\u8fd9\u6837\u53ef\u80fd\u9700\u8981\u90e8\uff09\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"686\" height=\"468\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2-109.jpg\" alt=\"\" class=\"wp-image-15614\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u4e0b\u9762\u8fd9\u5f20\u5168\u7403\u4e92\u8054\u7f51\u7528\u6237\u7684\u56fe\u8868\u4e0b\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u770b\u5230\u7528\u6237\u589e\u957f\u7684\u6bd4\u7387\u4e5f\u662f\u6e10\u6e10\u4e0b\u964d\uff0c\u8fd9\u4ee3\u8868\u4ec0\u4e48\uff1f\u4ee3\u8868\u4f1a\u4e0a\u7f51\u7684\u4eba\u4e5f\u5927\u90e8\u5206\u90fd\u5728\u7ebf\u4e0a\u4e86\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"474\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/3-69.jpg\" alt=\"\" class=\"wp-image-15615\"\/><\/figure><\/div>\n\n\n\n<p>\u4f1a\u4e70\u667a\u80fd\u624b\u673a\u7684\u4eba\u90fd\u4e70\u4e86\uff0c\u4f1a\u4e0a\u7f51\u7684\u4eba\u4e5f\u90fd\u5728\u7ebf\u4e0a\u4e86\uff0c\u90a3\u8fd9\u8ddf\u6570\u5b57\u5e7f\u544a\u5bfc\u6d41\u8f6c\u5316\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u60f3\u4e00\u4e0b\uff0c\u6bcf\u4e2a\u4eba\u6bcf\u5929\u624b\u673a\u4e0a\u7f51\u65f6\u95f4\u7684\u60c5\u5883\uff1a\u53ef\u80fd\u662f\u901a\u52e4\uff0c\u6216\u662f\u4e0b\u73ed\u540e\u65e0\u804a\u7684\u65f6\u95f4\u3002\u4f46\u6bcf\u4e2a\u4eba\u4e00\u5929\u62e5\u6709\u7684\u65f6\u95f4\u662f\u56fa\u5b9a\u7684\uff0c\u4e0d\u4f1a\u56e0\u4e3a\u591a\u4e70\u4e00\u652f\u624b\u673a\u5c31\u589e\u52a0\u4e86\u65f6\u95f4\uff0c\u4e5f\u5c31\u662f\u8bf4\u6570\u5b57\u5e7f\u544a\u7684\u4e1a\u4e3b\u5176\u5b9e\u662f\u5728\u7ade\u4ef7\u6bcf\u4e2a\u4eba\u7684\u300c\u65f6\u95f4\u300d\u3002<\/p>\n\n\n\n<p>\u5c31\u6211\u81ea\u5df1\u7684\u89c2\u5bdf\uff0c\u5728\u6bcf\u4e2a\u884c\u4e1a\uff0c\u65b0\u521b\u5c0f\u516c\u53f8\u56e0\u4e3a\u8d44\u91d1\u7684\u5173\u7cfb\uff0c\u4e00\u5f00\u59cb\u4e0d\u592a\u6709\u673a\u4f1a\u7838\u94b1\u5728\u7535\u89c6\u5e7f\u544a\u3002\u539f\u56e0\u662f\u7535\u89c6\u5e7f\u544a\u7684\u8d39\u7528\u81f3\u5c11\u90fd\u662f10\u4e07\u8d77\u8df3\uff0c\u8fd8\u4e0d\u4e00\u5b9a\u4fdd\u8bc1\u6548\u679c\uff01\u53e6\u4e00\u65b9\u9762\uff0c\u6570\u5b57\u5e7f\u544a\u200a\u2014\u200a\u50cfFacebook\u6216\u662fGoogle Adwords\uff0c\u7686\u80fd\u76f4\u63a5\u5b89\u63d2\u8ffd\u8e2a\u7801\u5728\u6bcf\u4e00\u4e2a\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u8def\u5f84\uff0c\u53ef\u4ee5\u5f88\u660e\u786e\u5730\u77e5\u9053\uff0c\u5230\u5e95\u662f\u54ea\u4e00\u7bc7\u6587\u7ae0\u6216\u662f\u54ea\u4e00\u5219\u5e7f\u544a\u5e26\u6765\u4e86\u6536\u76ca\uff0c\u8fd9\u4e5f\u9020\u5c31\u4e86\u4e00\u6ce2\u65b0\u578b\u6001\u7535\u5546\u6398\u8d77\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"703\" height=\"508\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/4-51.jpg\" alt=\"\" class=\"wp-image-15616\"\/><\/figure><\/div>\n\n\n\n<p>\u53ea\u662f\u73b0\u5728\uff0c\u8fde\u4f20\u7edf\u7684\u5927\u516c\u53f8\u4e5f\u5f00\u59cb\u77e5\u9053\u6570\u5b57\u5e7f\u544a\u7684\u597d\u5904\uff0c\u5f53\u4ed6\u4eec\u4e5f\u4e00\u8d77\u8df3\u8fdb\u6765\u62a2\u98df\u4e0a\u7f51\u4f7f\u7528\u8005\u6ce8\u610f\u529b\u7684\u65f6\u5019\uff0c\u6570\u5b57\u5e7f\u544a\u7684\u4ef7\u683c\u7406\u6240\u5f53\u7136\u5730\u5c31\u5f00\u59cb\u4e0a\u626c\u3002\u6700\u660e\u663e\u7684\u4f8b\u5b50\u5c31\u662f\u4eca\u5e74\u8ddf\u51e0\u4f4d\u5728\u7535\u5546\u5de5\u4f5c\u7684\u670b\u53cb\u8bf4\u5230\uff0c\u6bcf\u6b21\u6295\u653e\u7684CPC\u6216\u662fCPA\u4ef7\u683c\u662f\u53bb\u5e74\u7684\u7ffb\u500d\uff0c\u53ef\u662f\u89e6\u53ca\u7387\u6216\u662f\u8f6c\u5316\u7387\u5374\u8fdc\u8fdc\u6ca1\u6709\u4ee5\u524d\u7684\u597d\u3002<\/p>\n\n\n\n<p>\u4ece\u4e0b\u56fe\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\uff0c\u8fc7\u53bb\u51e0\u5e74\u53f0\u6e7e\u7684\u6570\u5b57\u5e7f\u544a\u91cf\u51e0\u4e4e\u90fd\u670920%\u7684\u6210\u957f\uff0c\u8fd9\u4e5f\u5370\u8bc1\u4e86\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u5382\u5546\u8df3\u8fdb\u6570\u5b57\u5e7f\u544a\u7684\u8d8b\u52bf\u3002\u4e3a\u4f55\u8981\u8fdb\u884cA\/B Testing\uff1f<\/p>\n\n\n\n<p>\u5f53\u516c\u53f8\u89c4\u6a21\u5c0f\u7684\u65f6\u5019\uff0c\u4ea7\u54c1\u7684\u8d70\u5411\u8981\u5f80\u54ea\u4e2a\u65b9\u5411\u8d70\uff0c\u5176\u5b9e\u5f88\u5bb9\u6613\uff0c\u300c\u8001\u677f\u8bf4\u4e86\u7b97\u300d(Hippo\uff0cHighest paid person\u2019s opinion)\uff0c\u4e3b\u8981\u5c31\u662f\u8001\u677f\u7528\u4ed6\u5148\u524d\u7684\u7ecf\u9a8c\uff0c\u8ba9\u76ee\u524d\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u53ef\u4ee5\u6709\u6b63\u5411\u7684\u8425\u4e1a\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u5f00\u59cb\u6709\u4e86\u56e2\u961f\u4e4b\u540e\uff0c\u4f1a\u6709\u4ea7\u54c1\u7ecf\u7406\u3001\u8bbe\u8ba1\u5e08\u3001\u5de5\u7a0b\u5e08\u4ee5\u53ca\u90e8\u95e8\u4e3b\u7ba1\u3002\u53e6\u5916\uff0c\u4e13\u6848\u6570\u91cf\u53d8\u591a\u4e86\uff0c\u8001\u677f\u4e0d\u4e00\u5b9a\u53ef\u4ee5\u6bcf\u4ef6\u4e8b\u60c5\u90fd\u987e\u5230\uff0c\u6b64\u65f6\u6bcf\u4e2a\u4eba\u90fd\u6709\u610f\u89c1\uff0c\u542c\u8d77\u6765\u53c8\u90fd\u5f88\u6709\u9053\u7406\uff0c\u90a3\u8be5\u600e\u4e48\u505a\u51b3\u5b9a\uff1f<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u4e3a\u4ec0\u4e48\u8981\u505a A\/B \u6d4b\u8bd5\uff1f<\/strong><\/p>\n\n\n\n<p>A\/B Testing\uff0c\u5176\u5b9e\u662f\u4e00\u4e2a\u5e2e\u52a9\u5927\u5bb6\u505a\u51b3\u5b9a\u7684\u65b9\u6cd5\u3002\u5148\u4ece\u4e00\u4e2a\u6bd4\u8f83\u5de8\u89c2\u7684\u60c5\u5883\u5f00\u59cb\uff0c\u5e2e\u52a9\u5927\u5bb6\u4e86\u89e3A\/B Testing\u3002\u5728Forbes\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u4e3e\u4e86\u4e00\u4e2a\u82b1\u5e97\u7684\u4f8b\u5b50\u3002\u5f71\u54cd\u4f7f\u7528\u8005\u8d2d\u4e70\u4ea7\u54c1\u610f\u613f\u7684\u53ef\u80fd\uff0c\u5305\u62ec\uff1a<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ea7\u54c1\u7684\u54c1\u8d28(Quality of the product)<\/li><li>\u4ea7\u54c1\u80fd\u5426\u51c6\u65f6\u9001\u8fbe(Reliability and timeliness of delivery)<\/li><li> \u8fd0\u8d39(Shipping costs) <\/li><li>\u300c\u82b1\u675f\u300d\u672c\u8eab\u7684\u4ef7\u94b1(Bouquet pricing)<\/li><\/ul>\n\n\n\n<p>\u60f3\u50cf\u4e00\u4e0b\uff0c\u4f60\u662f\u8fd9\u95f4\u82b1\u5e97\u7684\u8001\u677f\uff0c\u60f3\u8981\u8fdb\u884c\u7ebf\u4e0a\u4e70\u5356\uff0c\u900f\u8fc7\u7f51\u9875\u8ba9\u4f60\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u8fdb\u884c\u8d2d\u4e70\uff0c\u4f60\u4f1a\u600e\u4e48\u8fdb\u884c\u5047\u8bbe\uff1f\u4f60\u4f1a\u600e\u6837\u5448\u73b0\u4f60\u7684\u7f51\u9875\uff0c\u76f4\u5230\u4f60\u53ef\u4ee5\u8fbe\u5230\u4e0a\u97624\u4e2a\u9879\u76ee\u7684\u4e3a\u6b62\uff1f<\/p>\n\n\n\n<p>\u519c\u573a\u76f4\u9001\u9c9c\u82b1\uff0c\u54c1\u8d28\u770b\u5f97\u89c1\u200a\u2014\u200a\u201cBeautifulbouquets fresh from the farm\u201d\u3002\u5f88\u76f4\u89c9\u5730\u8054\u60f3\u5230\uff0c\u4f60\u53ef\u4ee5\u5b89\u6392\u519c\u573a\u63a1\u6536\u7684\u753b\u9762\uff0c\u6216\u662f\u9001\u8d27\u7684\u753b\u9762\uff0c\u5c3d\u91cf\u628a\u300c\u76f4\u9001\u300d\u8fd9\u4e2a\u89c2\u5ff5\u4f20\u8fbe\u7ed9\u4f7f\u7528\u8005\u3002<\/p>\n\n\n\n<p>\u4fdd\u8bc1\u5728\u60c5\u4eba\u8282\u5f53\u5929\u53ef\u4ee5\u9001\u8fbe\u200a\u2014\u200a\u201cGuaranteedValentine\u2019s Day delivery\u201d\u3002\u4e3a\u4e86\u786e\u4fdd\u60c5\u4eba\u8282\u5f53\u5929\u53ef\u4ee5\u9001\u8fbe\uff0c\u4e00\u79cd\u6d4b\u8bd5\u7684\u65b9\u6cd5\uff0c\u662f\u4e00\u4f4d\u5973\u751f\u5728\u516c\u53f8\u4e0a\u73ed\u7684\u65f6\u5019\uff0c\u6709\u4e00\u675f\u82b1\u653e\u5728\u529e\u516c\u684c\u65c1\u8fb9\uff0c\u53c8\u6216\u662f\u5355\u7eaf\u4ee5\u6708\u66c6\u548c\u65f6\u949f\uff0c\u5448\u73b0\u65f6\u95f4\u7684\u611f\u53d7\u3002<\/p>\n\n\n\n<p>\u975e\u5e38\u4f4e\u7684\u8fd0\u8d39\u200a\u2014\u200a\u201cLow, flat-fee shipping rates\u201d\u3002\u53ef\u4ee5\u76f4\u63a5\u6807\u793a\u51fa\u8fd0\u8d39\u7684\u4ef7\u683c\u3001\u53c8\u6216\u662f\u6bd4\u8f83\u4f17\u591a\u8d27\u8fd0\u516c\u53f8\u7684\u8fd0\u8d39\u3002<\/p>\n\n\n\n<p>\u4ef7\u683c\u5408\u7406\u200a\u2014\u200a\u201cFlower arrangements starting from $35\u201d\u3002\u6bd4\u8f83\u4e0e\u4e00\u822c\u5e02\u9762\u4e0a\u82b1\u5e97\u7684\u4ef7\u683c\uff0c\u53ef\u4ee5\u7528\u8868\u683c\uff0c\u6216\u662f\u76f4\u63a5\u79c0\u51fa\u4ef7\u683c\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u4e0a\u9762\u662f\u4e00\u4e2aLanding page\uff0c\u5728\u5f00\u59cb\u5efa\u9020\u7f51\u9875\u4e4b\u524d\uff0c\u82b1\u5e97\u7684\u8001\u677f\u5df2\u7ecf\u67094\u4e2a\u4ef7\u503c\u4e3b\u5f20(value proposition)\u3002\u5b9e\u9645\u4e0a\uff0c\u8981\u5b8c\u6210\u8fd9\u4e9b\u4ef7\u503c\u4e3b\u5f20\uff0c\u6709\u5f88\u591a\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u6211\u4eec\u4e0d\u592a\u53ef\u80fd\u4e00\u6b21\u5c31\u628a4\u79cd\u4e0d\u540c\u7684\u4ef7\u503c\u4e3b\u5f20\u5b8c\u5168\u9a8c\u8bc1\u5b8c\u3002\u6bd4\u8f83\u53ef\u884c\u7684\u65b9\u6cd5\uff0c\u5c31\u662f\u5148\u505a\u51fa\u7b2c\u4e00\u4e2a\u7248\u672c\uff0c\u5148\u786e\u8ba4\u597d\u7ebf\u4e0a\u9001\u82b1\u7684\u8fd9\u4e2a\u884c\u4e1a\u662f\u53ef\u884c\u7684\u3002\u5728\u8fd9\u4e2a\u5148\u51b3\u6761\u4ef6\u6210\u7acb\u7684\u524d\u63d0\u4e4b\u4e0b\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5f00\u59cb\u8fdb\u4e00\u6b65\uff0c\u9488\u5bf9\u6bcf\u4e2a\u4e0d\u540c\u7684\u4ef7\u503c\u4e3b\u5f20\u8fdb\u884cA\/B Testing\u3002<\/p>\n\n\n\n<p>\u5728\u8fdb\u884cA\/B Testing\u65f6\uff0c\u8fd8\u8981\u5148\u6709\u4e00\u4e2a\u5fc3\u7406\u5efa\u8bbe\uff0c\u8fd9\u4e9b\u8bd5\u9a8c\u53ca\u6539\u53d8\uff0c\u9664\u4e86\u80fd\u8ba9\u4f60\u5728\u77ed\u65f6\u95f4\u770b\u5230\u67d0\u4e2a\u6309\u94ae\u597d\u50cf\u6539\u53d8\u540e\u5f97\u5230\u7684\u6210\u6548\u4e4b\u5916\uff0c\u5b83\u4e5f\u53ef\u4ee5\u4e3a\u4f60\u4e0b\u4e00\u4e2a\u6863\u671f\uff0c\u9700\u8981\u66dd\u5149\u7684\u884c\u9500\u6848\uff0c\u63d0\u4f9b\u66f4\u660e\u786e\u7684\u6267\u884c\u65b9\u5411\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\uff1a\u5728\u4e0a\u9762\u7b2c\u4e8c\u4e2a\u4ef7\u503c\u4e3b\u5f20\uff0c\u662f\u4fdd\u8bc1\u53ef\u4ee5\u5728\u60c5\u4eba\u8282\u7684\u65f6\u5019\u628a\u4f60\u7684\u82b1\u9001\u5230\u5bf9\u65b9\u624b\u4e2d\u3002\u5047\u8bbe\u8fd9\u4e2a\u662f\u4f7f\u7528\u8005\u5728\u4e4e\u7684\u75db\u70b9\uff0c\u90a3\u4e48\u300c\u51c6\u65f6\u9001\u8fbe\u7387\u300d\u5c31\u4f1a\u53d8\u6210\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684KPI(Key Performance Indicator)\u3002\u53ef\u4ee5\u89c2\u5bdf\u5728\u4e00\u6b21\u7684\u8282\u65e5\u8bd5\u9a8c\u4e2d\uff0c\u6536\u5230\u591a\u5c11\u901a\u62b1\u6028\u7684\u5ba2\u670d\u7535\u8bdd\uff0c\u53c8\u6216\u662f\u5f53\u6709\u4eba\u4f7f\u7528\u8fd9\u4e2a\u670d\u52a1\u540e\uff0c\u4e0b\u6b21\u5728\u8282\u65e5\u7684\u65f6\u5019\uff0c\u518d\u6b21\u4f7f\u7528\u8fd9\u4e2a\u670d\u52a1\u7684\u56de\u8d2d\u7387\u662f\u591a\u5c11\uff1f\u4e0a\u8ff0\u4e24\u70b9\uff0c\u90fd\u6bd4\u5355\u7eaf\u5728\u4e00\u6b21\u7684A\/B Testing\u5f97\u5230\u8f83\u597d\u7684\u7ed3\u679c\uff0c\u5bf9\u516c\u53f8\u6765\u5f97\u66f4\u5177\u5efa\u8bbe\u6027\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>A\/B Testing <\/strong><strong>\u7684\u6574\u4f53\u6d41\u7a0b\u601d\u8003<\/strong><\/p>\n\n\n\n<p>\u6f0f\u6597\u5206\u6790\uff0c\u662f\u5bf9\u4ea7\u54c1\u521d\u6b65\u7684\u4e86\u89e3\uff0c\u8fd9\u4e2a\u90e8\u5206\u53ef\u4ee5\u4ece\u5b89\u88c5\u8ffd\u8e2a\u7801\u5f00\u59cb\u3002\u5f53\u7136\u653e\u7f6e\u8ffd\u8e2a\u7801\u4e4b\u524d\uff0c\u4f60\u4e5f\u8bb8\u53ef\u4ee5\u5047\u88c5\u81ea\u5df1\u662f\u4e00\u4e2a\u7b2c\u4e00\u6b21\u63a5\u89e6\u5230\u81ea\u5bb6\u54c1\u724c\u4ea7\u54c1\u7684\u4f7f\u7528\u8005\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u6709\u53ef\u80fd\u4f60\u7684\u8138\u4e66\u88ab\u5e7f\u544a\u6253\u5230\uff0c\u6216\u662f\u4f60\u56e0\u4e3a\u67d0\u79cd\u9700\u6c42\u67e5\u8be2\u800c\u6765\u7684\u5173\u952e\u5b57\uff0c\u6216\u662f\u4e0d\u5c0f\u5fc3\u5728\u770b\u4e00\u4e9b\u90e8\u843d\u5ba2\u7684\u5206\u4eab\u6587\u4e2d\u3002<\/p>\n\n\n\n<p>\u63a5\u7740\uff0c\u4f60\u6709\u53ef\u80fd\u4f1a\u53bb\u70b9\u51fb\u9996\u9875\u7684\u8bf4\u660e\uff0c\u6216\u662fCTA(Call To Action)\u6309\u94ae\u3002\u5f53\u5f00\u59cb\u5bf9\u67d0\u9879\u670d\u52a1\u611f\u5230\u5174\u8da3\u7684\u65f6\u5019\uff0c\u4f60\u53ef\u80fd\u4f1a\u60f3\u8981\u591a\u4e86\u89e3\u4e00\u4e0b\u4ea7\u54c1\u7684\u5168\u8c8c\u3002\u5982\u679c\u8be5\u670d\u52a1\u6709Blog\u7684\u8bdd\uff0c\u53ef\u80fd\u4f1a\u53bb\u70b9\u51fb\uff0c\u770b\u770b\u6709\u6ca1\u6709\u5176\u4ed6\u4eba\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\u7684\u56de\u9988\uff0c\u53c8\u6216\u662f\u5982\u679c\u6709FB\u673a\u5668\u4eba\u7684\u670d\u52a1\uff0c\u70b9\u51fb\u4e4b\u540e\uff0c\u4e0e\u673a\u5668\u4eba\u4e92\u52a8\u770b\u770b\uff0c\u770b\u80fd\u5426\u627e\u5230\u81ea\u5df1\u9700\u8981\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<p>\u6709\u4e9b\u6f5c\u5728\u5ba2\u6237\uff0c\u53ef\u80fd\u505a\u4e86\u4ee5\u4e0a\u7684\u52a8\u4f5c\u4e4b\u540e\uff0c\u90fd\u8fd8\u662f\u6ca1\u6709\u8d2d\u4e70\u3002\u4ed6\u53ef\u80fd\u4f1a\u5148\u6ce8\u518c\u8bd5\u7528\u514d\u8d39\u7248\u7684\u670d\u52a1\u3002\u8fc7\u4e86\u4e00\u9635\u5b50\uff0c\u6536\u5230\u4e86\u516c\u53f8\u53d1\u7ed9\u4ed6\u7684\u4f18\u60e0\u8baf\u606f\uff0c\u6700\u540e\u624d\u53d8\u6210\u5ba2\u6237\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u77ed\u52191~2\u5929\uff0c\u957f\u5219\u597d\u51e0\u4e2a\u6708\u3002\u5982\u4f55\u8ffd\u8e2a\u5230\u8fd9\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u7fa4\uff1fA\/B Testing\u5c31\u9002\u5408\u5728\u8fd9\u4e2a\u65f6\u5019\u4f7f\u7528\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/5-49-1024x362.jpg\" alt=\"\" class=\"wp-image-15617\"\/><\/figure><\/div>\n\n\n\n<p>\u6f0f\u6597\u5206\u6790\uff0c\u53ef\u4ee5\u628a\u5b83\u5f53\u505a\u4e00\u4e2a\u4fef\u77b0\u7684\u89d2\u5ea6\uff0c\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u4ece\u54ea\u88e1\u6765\uff1f\u4f1a\u524d\u5f80\u54ea\u4e9b\u9014\u5f84\uff1f\u4f46\u5982\u679c\u5355\u7eaf\u53ea\u77e5\u9053\u6f5c\u5728\u5ba2\u6237\u4f1a\u5f80\u54ea\u88e1\u8d70\uff0c\u662f\u65e0\u6cd5\u548c\u5546\u4e1a\u4ef7\u503c\u6709\u6240\u8fde\u7ed3\uff0c\u6240\u4ee5\u8981\u8fdb\u4e00\u6b65\u505a\u6f0f\u6597\u5206\u6790\u3002\u6240\u8c13\u6f0f\u6597\u5206\u6790\u5c31\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n\n\n\n<p>\u5728\u4e0b\u9762\u8fd9\u4e2a\u4f8b\u5b50\u4e4b\u4e2d\uff0c\u662f\u4e00\u4e2a\u7535\u5546\u5e73\u53f0\u7684\u4f8b\u5b50\uff0c\u4ece\u56fe\u4e2d\u53ef\u4ee5\u770b\u5230\u653e\u5165\u8d2d\u7269\u8f66\u7684\u6f5c\u5728\u5ba2\u6237\u53ea\u670946%\u7684\u4eba\u6709\u524d\u8fdb\u5230\u4e0b\u4e00\u6b65\u9aa4\uff0c\u53e6\u591654%\u7684\u4eba\u90fd\u79bb\u5f00\u4e86\u3002\u5f00\u59cb\u586b\u5199\u8d44\u6599\u680f\u4f4d\u4e4b\u540e\uff0c\u53c8\u670944\uff05\u7684\u4eba\u4f1a\u79bb\u5f00\uff0c\u6240\u4ee5\u5230\u6700\u540e\u8d2d\u4e70\u6210\u529f\uff0c\u53ea\u5269\u4e0b\u5168\u90e8\u768426.26%\u3002\u4e0a\u9762\u4e3e\u8fd9\u4e2a\u4f8b\u5b50\uff0c\u53ef\u80fd\u5c31\u53ea\u662f\u5728\u4f60\u5546\u57ce\u4e2d\u5176\u4e2d\u4e00\u4e2a\u6f0f\u6597\uff0c\u63a5\u4e0b\u6765\u8981\u505a\u7684\uff0c\u5c31\u662f\u9488\u5bf9\u6bcf\u4e00\u4e2a\u6d41\u5931\u7387\u9ad8\u7684\u6f0f\u6597\uff0c\u5f00\u59cb\u8fdb\u884cA\/B Testing\u7684\u4f18\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1018\" height=\"795\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/11-39.jpg\" alt=\"\" class=\"wp-image-15618\"\/><\/figure><\/div>\n\n\n\n<p>A\/B Testing Crash Course for Product Managers\u8fd9\u95e8\u8bfe\u4e2d\uff0c\u5efa\u8bae\u6211\u4eec\u5148\u505a\u7528\u6237\u7684\u5206\u7fa4\uff0c\u5e76\u4e14\u4e3e\u4e86Udemy\u60f3\u8981\u5173\u6ce8\u7684\u65cf\u7fa4\uff0c\u5305\u62ec\uff1a\u7b2c\u4e00\u6b21\u8fdb\u5230Udemy\u7684\u7528\u6237\u4e0e\u56de\u5934\u5ba2\u7684\u6bd4\u8f83\uff0c\u4f7f\u7528\u684c\u673a\u8fdb\u5230\u7f51\u7ad9\u8005\u4e0e\u624b\u673a\u7248\u7684\u7528\u6237\u6bd4\u8f83\u2026\u5c06\u4e0a\u9762\u8fd9\u4e9b\u95ee\u9898\u4e0eA\/B Testing\u53ef\u4ee5\u8fdb\u884c\u6d4b\u8bd5\u7684\u9879\u76ee\u505a\u7ed3\u5408\uff0c\u5c55\u5f00\u4e0d\u540c\u7684\u8bd5\u9a8c\u53ef\u80fd\u3002\u6700\u540e\u4ed6\u4eec\u628a\u91cd\u5fc3\u653e\u5728\uff0c\u7b2c\u4e00\u6b21\u8fdb\u5230Udemy\u7f51\u7ad9\u7684\u6f5c\u5728\u5ba2\u6237\u5374\u6ca1\u6709\u6ce8\u518c\u6210\u4e3a\u4f1a\u5458\u7684\u8fd9\u7fa4\u4eba\u8eab\u4e0a\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5efa\u7acb\u547c\u5e94\u95ee\u9898\u7684\u5047\u8bbe<\/strong><\/p>\n\n\n\n<p>\u65e2\u7136\u5df2\u7ecf\u51b3\u5b9a\u60f3\u8981\u6d4b\u8bd5\u7684\u5bf9\u8c61\u4e86\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u5c31\u8981\u5f00\u59cb\u5b66\u7740\u95ee\u95ee\u9898\u3002\u300c\u5efa\u7acb\u5047\u8bbe\u300d\u5176\u5b9e\u5c31\u662f\u4e00\u79cd\u95ee\u95ee\u9898\u7684\u65b9\u5f0f\u3002\u4ec0\u4e48\u662f\u5047\u8bbe\uff1f\u7b80\u5355\u6765\u8bf4\uff0c\u5047\u8bbe\u662f\u5bf9\u4e8e\u4e00\u4e2a\u73b0\u8c61\u7684\u51fa\u73b0\u6709\u4e00\u4e2a\u5408\u7406\u7684\u89e3\u91ca\uff0c\u4f46\u4e0d\u77e5\u662f\u5426\u771f\u7684\u80fd\u5b8c\u6574\u53bb\u89e3\u91ca\u8fd9\u4e2a\u73b0\u8c61\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u8bf4\uff1a\u725b\u987f\u88ab\u4e00\u4e2a\u82f9\u679c\u4ece\u82f9\u679c\u6811\u4e0a\u6389\u4e0b\u6765\u7838\u5230\uff0c\u6240\u4ee5\u4ed6\u5047\u8bbe\u6709\u4e00\u80a1\u529b\u91cf\uff0c\u53ef\u4ee5\u5c06\u82f9\u679c\u4ece\u6811\u4e0a\u62c9\u4e0b\u6765\uff0c\u63a5\u7740\u4ed6\u53bb\u505a\u4e86\u5f88\u591a\u8bd5\u9a8c\uff0c\u53d1\u73b0\u4e0d\u53ea\u662f\u82f9\u679c\uff0c\u5176\u4ed6\u7684\u4e1c\u897f\u4e5f\u90fd\u4f1a\u6389\u4e0b\u6765\uff0c\u89c2\u5bdf\u4e86\u8fd9\u4e9b\u73b0\u8c61\u4e4b\u540e\uff0c\u4ed6\u5c1d\u8bd5\u7528\u6570\u5b66\u7684\u65b9\u5f0f\uff0c\u5efa\u7acb\u4e00\u4e2a\u6a21\u578b\uff0c\u8fd9\u4e5f\u5c31\u662f\u540e\u6765\u300c\u4e07\u6709\u5f15\u529b\u300d\u7684\u7531\u6765\u3002<\/p>\n\n\n\n<p>\u518d\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u6700\u8fd1\u6211\u5728\u627e\u65e5\u672c\u4e1c\u4eac\u65c5\u6e38\u7684\u8d44\u8baf\uff0c\u627e\u4e86Airbnb\u7684\u4e1c\u4eac\u4f4f\u5bbf\u5730\u70b9\u540e\uff0c\u518d\u53bb\u5f00instagram\uff0c\u9a6c\u4e0a\u5c31\u6709Airbnb\u7684\u5e7f\u544a\u7b49\u7740\u6211\u3002\u53ef\u662f\u5f53\u6211\u5df2\u7ecf\u7528booking.com\u8ba2\u597d\u996d\u5e97\u4e4b\u540e\uff0c\u6211\u7684FB\u4e0a\u8fd8\u662f\u6709Airbnb\u7684\u5e7f\u544a\u5bf9\u6211\u6295\u653e\u3002\u539f\u56e0\u5c31\u662f\u5e7f\u544a\u5546\u6293\u5230\u6211\u60f3\u8981\u53bb\u4e1c\u4eac\u65c5\u6e38\u7684\u610f\u56fe(\u5728Airbnb\u7f51\u7ad9\u4e0a\u641c\u5bfb\u4e1c\u4eac\u4f4f\u5bbf\u5730)\uff0c\u6240\u4ee5\u5b83\u4eec\u5047\u8bbe\u6211\u60f3\u8981\u5728Airbnb\u4e0a\u8ba2\u623f\uff0c\u4f46\u5b9e\u9645\u4e0a\u6211\u5df2\u7ecf\u5b8c\u6210\u6211\u5728\u4e1c\u4eac\u4f4f\u5bbf\u7684\u9884\u8ba2\u3002<\/p>\n\n\n\n<p>\u5e7f\u544a\u5546\u5047\u8bbe\uff0c\u300c\u4f60\u6700\u8fd1\u5e38\u5728\u770b\u4e1c\u4eac\u65c5\u6e38\u7684\u8d44\u8baf\uff0c\u4f60\u4f1a\u5bf9Airbnb\u7684\u5e7f\u544a\u4fdd\u6301\u5174\u8da3\u300d\uff0c\u4f46\u5b9e\u9645\u4e0a\u6211\u5df2\u7ecf\u5b8c\u6210\u8ba2\u623f\u4e86\uff0c\u50cf\u8fd9\u6837\u7684\u5047\u8bbe\u5bf9\u6211\u6765\u8bf4\u5c31\u662f\u9519\u8bef\u7684\uff0cAirbnb\u7684\u5e7f\u544a\u8d39\u7528\u5bf9\u6211\u6ca1\u8fbe\u5230\u529f\u6548\u3002<\/p>\n\n\n\n<p>\u8fd9\u8fb9\u63d0\u4f9b\u4e00\u4e2a\u5047\u8bbe\u7684\u8303\u4f8b\u7ed9\u5927\u5bb6\u53c2\u8003\uff1a<\/p>\n\n\n\n<p>\u6211\u76f8\u4fe1_________\u53ef\u4ee5\u5f97\u5230________\u7684\u4e1a\u7ee9\u6539\u5584\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u65b9\u6cd5_______<\/p>\n\n\n\n<p>\u6211\u76f8\u4fe1\u300c\u5c06\u4f7f\u7528\u8005\u987e\u5ba2\u7684logo\u79fb\u5230\u6bd4\u8f83\u63a5\u8fd1\u5e10\u5355\u7684\u90e8\u5206\u300d\u53ef\u4ee5\u300c\u589e\u52a05%\u300d\u7684\u4e1a\u7ee9\u6539\u5584\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u65b9\u6cd5\u300c\u53ef\u4ee5\u589e\u52a0\u4f7f\u7528\u8005\u5728\u6d88\u8d39\u7684\u4fe1\u5fc3\u300d\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u60f3\u8981\u589e\u52a0\u5230\u8fbe\u9875\u9762\u7684\u8f6c\u5316\u7387\uff0c\u53ef\u80fd\u4e0d\u53ea\u6709\u4e00\u4e2a\u5047\u8bbe\u3002\u5f88\u591a\u5176\u4ed6\u7684\u5047\u8bbe\u90fd\u53ef\u80fd\u8ba9\u9875\u9762\u7684\u8f6c\u5316\u7387\u63d0\u6607\u3002\u4e0b\u4e00\u6b65\uff0c\u6211\u4eec\u9700\u8981\u6765\u6392\u5e8f\uff0c\u5230\u5e95\u54ea\u4e00\u4e2a\u5047\u8bbe\uff0c\u6bd4\u8f83\u503c\u5f97\u8fdb\u884c\u5b9e\u4f5c\u9a8c\u8bc1\u3002\u81f3\u4e8e\u6392\u5e8f\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u53c2\u8003\u4e0b\u56fe\uff0c\u9488\u5bf9\u6bcf\u4e00\u4e2a\u5047\u8bbe\uff0c\u7ed9\u5176\u7279\u5b9a\u5206\u6570\uff0c\u5206\u522b\u4ee5\u300c\u5546\u4e1a\u5f71\u54cd\u7a0b\u5ea6\u300d\uff0c\u53ca\u300c\u6280\u672f\u6267\u884c\u9762\u6267\u884c\u5bb9\u6613\u300d\u7684\u7a0b\u5ea6\u601d\u8003\u6267\u884c\u9762\u7684\u96be\u6613\u5ea6\u3002\u6392\u5e8f\u5b8c\u6210\u4e4b\u540e\uff0c\u843d\u5728\u56fe\u4e2d\u53f3\u4e0a\u89d2\u7684\u9879\u76ee\u5c06\u4f1a\u662f\u6700\u9700\u8981\u6392\u8fdb\u8bd5\u9a8c\u65f6\u7a0b\u7684\u9879\u76ee\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"586\" height=\"401\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/12-5.png\" alt=\"\" class=\"wp-image-15619\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u9996\u5148\uff0c\u6839\u636e\u5148\u524d\u5047\u8bbe\uff0c\u8bbe\u8ba1\u8bd5\u9a8c\uff1a<\/strong><\/p>\n\n\n\n<p>\u5f00\u59cb\u8bd5\u9a8c\u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u5148\u77e5\u9053\u51e0\u4e2a\u4e0d\u540c\u7684\u8bd5\u9a8c\u53c2\u6570\uff0c\u5206\u522b\u662f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u57fa\u51c6\u8f6c\u5316\u7387(Baseline conversion rate)<\/li><li>\u8fd9\u662f\u539f\u672c\u8bd5\u9a8c\u524d\uff0c\u76ee\u524d\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\u3002<\/li><li>\u6700\u5c0f\u53ef\u8fa8\u8bc6\u6548\u679c(Minimum Detectable Effect (MDE))<\/li><\/ul>\n\n\n\n<p>\u5728\u8bd5\u9a8c\u524d\uff0c\u6211\u4eec\u4f1a\u5148\u8bbe\u5b9a\u597d\u591a\u5927\u7684\u5dee\u5f02(Effect size)\u624d\u7b97\u6709\u610f\u4e49\uff0c\u6211\u4eec\u8981\u77e5\u9053\u8bd5\u9a8c\u7ec4\u548c\u63a7\u5236\u7ec4\u6709\u591a\u5c11\u5dee\u5f02\u624d\u53eb\u505a\u6709\u6548\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> \u7edf\u8ba1\u663e\u8457\u6027(Statistical significance)<\/li><\/ul>\n\n\n\n<p>\u7edf\u8ba1\u663e\u8457\u6027\u662f\u7528\u6765\u8861\u91cf\u8bd5\u9a8c\u5047\u8bf4\u7684\u6548\u529b\uff0c\u6211\u4eec\u4f1a\u9700\u8981\u8bbe\u5b9a\u8bd5\u9a8c\u7684\u663e\u8457\u6027\uff0c\u6765\u5224\u65ad\u8bd5\u9a8c\u7ed3\u679c\u662f\u5426\u6709\u4ee3\u8868\u610f\u4e49\u3002(\u4e00\u822c\u6765\u8bf4\u8bd5\u9a8c\u5047\u8bf4\u7684\u663e\u8457\u6027\u8bbe\u572895%)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6837\u672c\u6570(Sample size)<\/li><\/ul>\n\n\n\n<p>\u6837\u672c\u6570\u5927\u7684\u8bd5\u9a8c\u6240\u83b7\u5f97\u7684\u7ed3\u679c\uff0c\u4f1a\u76f8\u5bf9\u8f83\u6709\u8bf4\u670d\u529b\u3002<\/p>\n\n\n\n<p>\u770b\u5b8c\u4e0a\u9762\u7684\u5b9a\u4e49\uff0c\u4e0d\u77e5\u9053\u600e\u4e48\u53bb\u8ba1\u7b97\uff1f\u8fd8\u597d\u4f60\u53ef\u4ee5\u7528\u4e0b\u9762\u8fd9\u4e2a\u8fde\u7ed3\uff0c\u5b83\u4f1a\u5e2e\u4f60\u8ba1\u7b97\uff0c\u5728\u63a7\u5236\u8bd5\u9a8c\u53d8\u56e0\u4e4b\u4e0b\uff0c\u9700\u8981\u591a\u5c11\u7684Sample \u624d\u591f\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u66fe\u7ecf\u505a\u8fc7\u4e00\u4e2a\u8bd5\u9a8c\uff1a\u8bbe\u5b9a\u4e00\u4e2abaseline conversionrate=20%\u7684\u4f8b\u5b50\uff0c\u90a3\u5982\u679c\u6211\u4eec\u7684MDE\u662f5%\uff0c\u4e14Statistical significance\u662f95%\u7684\u8bdd\uff0c\u90a3\u4e48\u6211\u4eec\u9700\u898125,000\u7684\u6837\u672c\u6570\uff0c\u624d\u80fd\u5f97\u5230\u6709\u8bf4\u670d\u529b\u7684\u7ed3\u679c\u3002\u901a\u5e38A\/B Testing\u90fd\u4f1a\u505a\u4e00\u6bb5\u65f6\u95f4\uff0c\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5e73\u5747\u6bcf\u65e5\u6d41\u91cf\u5927\u7ea6\u572810,000\u4eba\u5de6\u53f3\uff0c\u5c0625,000\/10,000\uff0c\u4f60\u9700\u89812.5\u5929\uff0c\u624d\u80fd\u5f97\u5230\u8db3\u591f\u7684\u6837\u672c\u6570\u3002<\/p>\n\n\n\n<p><strong>\u63a5\u7740\uff0c\u5206\u6790\u6570\u636e\uff0c\u627e\u51fa\u662f\u5426\u80fd\u9a8c\u8bc1\u5047\u8bbe\u7684\u89e3\u91ca\uff1a<\/strong><\/p>\n\n\n\n<p>\u7b49\u5230\u6570\u636e\u90fd\u8490\u96c6\u7684\u5dee\u4e0d\u591a\u4e86\uff0c\u5c31\u8981\u6765\u770b\u770b\u6570\u636e\u5230\u5e95\u80fd\u4e0d\u80fd\u9a8c\u8bc1\u6211\u4eec\u7684\u5047\u8bbe\uff0c\u662f\u5426\u6b63\u786e\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u8fd9\u8fb9\u6211\u4eec\u6765\u770b\u4e00\u4e2aA\/B Testing\u5b8c\u6210\u4e4b\u540e\uff0c\u770b\u8d77\u6765\u5f88\u6709\u6548\u679c\uff0c\u4f46\u8bd5\u8fc7\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\uff0c\u63a7\u5236\u7ec4\u4e0e\u8bd5\u9a8c\u7ec4\u6210\u6548\u6e10\u6e10\u63a5\u8fd1\u7684\u72b6\u6001\u3002\u5728 A\/B Testing and Experimentation for Beginners\u8fd9\u95e8\u8bfe\u4e2d\uff0c\u8001\u5e08\u544a\u8bc9\u6211\u4eec\u4e0d\u8981\u592a\u6025\u7740\u4e0b\u5b9a\u8bba\uff0c\u53ef\u4ee5\u6ce8\u610f\u4e0b\u9762\u4e24\u4e2a\u8981\u70b9\uff1a<\/p>\n\n\n\n<p>\u53d8\u91cf1(Variation 1)\u53ca\u53d8\u91cf2(Variation 2)\u4e0e\u539f\u59cb(Original)\u57282009\u201312\u201314\u52302009-12\u201321\u8fd9\u4e00\u9031\u770b\u8d77\u6765\u662f\u6709\u663e\u8457\u7684\u5dee\u522b\uff0c\u4f46\u5927\u7ea6\u57282010\u201301\u201301\u4e4b\u540e\uff0c\u8fd9\u4e09\u6761\u7ebf\u6bb5\u51e0\u4e4e\u90fd\u91cd\u53e0\u5728\u4e00\u8d77\uff0c\u5982\u679c\u592a\u65e9\u628a\u6240\u6709\u7684\u7f51\u7ad9\u6d41\u91cf\u90fd\u5bfc\u5230\u53d8\u91cf\u7684\u8bbe\u8ba1\uff0c\u53ef\u80fd\u6700\u7ec8\u7684\u7ed3\u679c\u4e0d\u4e00\u5b9a\u4f1a\u7406\u60f3\u3002<\/p>\n\n\n\n<p>\u6709\u53ef\u80fd\u4f7f\u7528\u8005\u5bf9\u65b0\u7684\u53d8\u91cf\u6709\u53cd\u5e94\uff0c\u4f46\u90e8\u5206\u7684\u4f7f\u7528\u8005\u57282010\u201301\u4e4b\u540e\uff0c\u5df2\u7ecf\u719f\u6089\u4e86\u53d8\u91cf\uff0c\u4ed6\u4eec\u4e4b\u540e\u518d\u6b21\u5230\u8bbf\u7f51\u7ad9\u7684\u65f6\u5019\uff0c\u5c31\u4e0d\u518d\u8fdb\u884c\u8d2d\u7269\u7684\u884c\u4e3a\uff0c\u5bfc\u81f4\u8f6c\u5316\u7387\u8d8b\u4e8e\u5e73\u7f13\u3002\u5173\u4e8e\u8fd9\u70b9\uff0c\u6211\u8ba4\u4e3a\u5e94\u8be5\u662f\u8fd9\u4e9b\u53d8\u91cf\u90fd\u4e0d\u662f\u6539\u5584\u8f6c\u5316\u7387\u7684\u5173\u952e\u70b9\uff0c\u53ef\u80fd\u8981\u91cd\u65b0\u56de\u5230\u7b2c\u4e8c\u6b65\u8fdb\u884cA\/B Testing\u7684\u6574\u4f53\u6d41\u7a0b\u601d\u8003\uff0c\u56de\u53bb\u5ba1\u89c6\uff0c\u662f\u5426\u6709\u54ea\u4e9b\u6570\u636e\u88ab\u9057\u6f0f\u6389\uff0c\u6216\u662f\u6ca1\u6709\u53d1\u73b0\u5230\u4f7f\u7528\u8005\u7684\u5173\u952e\u884c\u4e3a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"958\" height=\"215\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/13-18.jpg\" alt=\"\" class=\"wp-image-15620\"\/><\/figure><\/div>\n\n\n\n<p>\u5f53\u7136\u5982\u679c\u8bd5\u9a8c\u51fa\u6765\u7684\u7ed3\u679c\uff0c\u6709\u5f88\u663e\u8457\u7684\u5dee\u5f02\uff0c\u90a3\u4e48\u5c3d\u65e9\u4e0a\u7ebf\uff0c\u5c06\u4f1a\u662f\u4e00\u4e2a\u6700\u597d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u4e0b\u6b21\u4f1a\u66f4\u597d<\/strong><\/p>\n\n\n\n<p>\u901a\u5e38\u4e00\u6b21\u7684A\/B Testing\u4e0d\u4e00\u5b9a\u53ef\u4ee5\u9a6c\u4e0a\u770b\u51fa\u6210\u6548\u3002\u505a\u5b8c\u4e00\u6b21A\/B Testing\u53ef\u80fd\u4f1a\u6709\u4ee5\u4e0b\u51e0\u79cd\u7ed3\u679c\uff1a<\/p>\n\n\n\n<p>\u6b63\u5411\u7684\u7ed3\u679c\uff1a\u5047\u8bbe\u6b63\u786e\uff0c\u53ef\u4ee5\u5728\u6570\u636e\u4e0a\u627e\u5230\u8bc1\u660e\u5047\u8bbe\u7684\u8bc1\u636e\u3002\u4f46\u8001\u5b9e\u8bf4\uff0c\u8fd9\u4e5f\u4e0d\u8981\u9ad8\u5174\u5f97\u592a\u65e9\uff0c\u539f\u56e0\u662f\u6211\u770b\u8fc7\u5f88\u591a\u6587\u732e\uff0c\u5f88\u591a\u6539\u53d8\u90fd\u662f\u5728\u521d\u671f2~4\u9031\u662f\u6709\u6548\u7684\uff0c\u4f46\u662f\u5f53\u65f6\u95f4\u4e00\u62c9\u957f\u4e4b\u540e\uff0c\u539f\u672c\u65b0\u7248\u6539\u5584\u7684\u6210\u6548\uff0c\u4f1a\u6e10\u6e10\u8d8b\u4e8e\u9891\u7f13\u3002<\/p>\n\n\n\n<p>\u770b\u4e0d\u592a\u51fa\u6765\u6709\u4ec0\u4e48\u5dee\uff1a\u4e0d\u8981\u6c14\u9981\uff0c\u8fd9\u5e76\u4e0d\u8868\u793a\u8fd9\u6b21\u7684\u8bd5\u9a8c\u6ca1\u6709\u7528\u3002\u53ef\u4ee5\u770b\u770b\u6f0f\u6597\u4e2d\u662f\u5426\u6709\u4e9b\u660e\u663e\u7684\u5dee\u8ddd\u3002\u5982\u679c\u8fd8\u662f\u6ca1\u6709\uff0c\u8868\u793a\u8fd9\u4e2a\u5047\u8bbe\u5e76\u6ca1\u6709\u5b8c\u5168\u627e\u5230\u503c\u5f97\u6d4b\u8bd5\u7684\u9879\u76ee\u3002<\/p>\n\n\n\n<p>\u53cd\u9762\u7684\u7ed3\u679c\uff1a\u4f60\u7684\u5047\u8bbe\u4e0e\u8bd5\u9a8c\u7684\u6570\u636e\u76f8\u5de6\uff0c\u65b0\u7684\u5c1d\u8bd5\u6bd4\u539f\u672c\u7684\u8bbe\u8ba1\u7ed3\u679c\u8fd8\u8981\u6765\u5f97\u7cdf\uff0c\u786e\u8ba4\u4e00\u4e0b\u8bd5\u9a8c\u7684\u6837\u672c\u70b9\u662f\u8db3\u591f\u7684\u3002\u5982\u679c\u786e\u8ba4\u4e4b\u540e\uff0c\u8fd8\u662f\u6ca1\u627e\u5230\u53ef\u7591\u4e4b\u5904\u3002\u90a3\u5c31\u5927\u65b9\u627f\u8ba4\u8fd9\u6b21\u7684\u7ed3\u679c\u5e76\u4e0d\u7b26\u5408\u9884\u671f\u3002\u5b9e\u9645\u4e0a\uff0c\u8bd5\u9a8c\u672c\u6765\u5c31\u6ca1\u6709\u4e00\u76f4\u6210\u529f\u7684\u9053\u7406\u3002\u91cd\u70b9\u662f\u80fd\u591f\u5728\u8fd9\u6b21\u7684\u8bd5\u9a8c\u4e2d\uff0c\u5b66\u4e60\u5230\u4ec0\u4e48\uff0c\u624d\u662f\u6700\u91cd\u8981\u7684\uff01<\/p>\n\n\n\n<p>\u9664\u4e86A\/B Testing\u8fd9\u6837\u91cf\u5316\u7684\u5206\u6790\u4e4b\u5916\uff0c\u53ef\u80fd\u4e5f\u8981\u642d\u914d\u4e00\u4e9b\u95ee\u5377\u5f0f\u7684\u8d28\u5316\u5206\u6790\uff0c\u8be2\u95ee\u4f7f\u7528\u8005\u300c\u4e3a\u4f55\u6ca1\u6709\u505a\u5b8c\u6210\u7f51\u7ad9\u60f3\u8981\u4ed6\u4eec\u505a\u7684\u884c\u4e3a\uff1f\u300d\u589e\u52a0A\/B Testing\u7684\u5b8c\u6574\u6027\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>A\/B Testing=Always Be Testing<\/strong><\/p>\n\n\n\n<p>A\/B Testing \u5df2\u7ecf\u6574\u5408\u5728\u6700\u4f73\u5316\u8f6c\u5316\u7387(Conversion Rate Optimization)\u4e4b\u4e2d\uff0c\u8981\u80fd\u4ece\u5b8f\u89c2\u4e0a\u7ed3\u5408\u5546\u4e1a\u601d\u7ef4\uff0c\u518d\u4ece\u7ec6\u8282\u4e2d\u627e\u5230\u4f7f\u7528\u8005\u771f\u6b63\u5728\u4e4e\u7684\u75db\u70b9\u3002\u5982\u6b64\uff0c\u624d\u80fd\u8fdb\u4e00\u6b65\u5730\u63d0\u5347\u670d\u52a1\u7684\u54c1\u8d28\u3002\u6bd5\u7adf\uff0cA\/B Testing\u7684\u53e6\u5916\u4e00\u5c42\u610f\u601d\u5c31\u662fAlways Be Testing\u554a\uff01\u8fd8\u7b49\u4ec0\u4e48\uff0c\u70b9\u51fb\u539f\u6587\u5f00\u542f\u7b2c\u4e00\u6b21 A\/B \u6d4b\u8bd5\uff0c\u5c06\u589e\u957f\u4f5c\u4e3a\u5723\u8bde\u8282\u793c\u7269\u9001\u7ed9\u81ea\u5df1\uff01<\/p>\n\n\n\n<p style=\"text-align:right\">\u539f\u521b\uff1a&nbsp;Dr.New<strong><\/strong><\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<\/strong><strong>CGO<\/strong><strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/14720.html\">\u5b9e\u9a8c\u5f15\u7206\u7528\u6237\u589e\u957f\uff1aA\/B\u6d4b\u8bd5\u6700\u4f73\u5b9e\u8df5<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/11467.html\">\u590d\u76d836\u6c2a\u589e\u957f\u8fc7\u7a0b\uff0c\u5982\u4f55\u7528A\/B\u6d4b\u8bd5\u8fdb\u884c\u589e\u957f\u5b9e\u9a8c<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/15610.html\">\u94fa\u57ab\u662f\u63d0\u5347\u8f6c\u5316\u7387\u7684\u6700\u4f73\u65b9\u5f0f<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5723\u8bde\u70ed\u70b9\uff0c\u600e\u4e48\u8e6d\uff1f \u65e0\u8bba\u662f\u8fd0\u8425\u3001\u6280\u672f\u8fd8\u662f\u4ea7\u54c1\u3001\u8bbe\u8ba1\uff0c\u6bcf\u5f53\u70ed\u70b9\u65e5\u671f\u4e34\u8fd1\u5185\u5fc3\u90fd\u4f1a\u614c\u5f97\u4e00\u5708\uff1a\u8fd9\u70ed\u70b9\u4f60\u82e5\u8e6d\u597d\u4fbf\u662f\u6674\u5929\uff0c\u82e5\u8e6d\u4e0d\u597d\uff0c\u5927\u62b5\u662f\u9632\u4e0d\u4f4f\u4e00\u53e5\u8bdd\uff1a\u662f\u4e0d\u662f\u4f60\u7684\u65b9\u6848\u6709\u95ee\u9898\uff1f \u539f\u672c\u4ee5\u4e3a\u8fd9\u53ea\u662f\u56fd\u2026<\/p>\n","protected":false},"author":91,"featured_media":15613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[744],"special":[],"class_list":["post-15612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-a-b","entry"],"views":69785,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/15612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=15612"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/15612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/15613"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=15612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=15612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=15612"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=15612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}