{"id":17094,"date":"2019-01-29T18:18:17","date_gmt":"2019-01-29T10:18:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=17094"},"modified":"2019-01-29T18:18:19","modified_gmt":"2019-01-29T10:18:19","slug":"%e4%ba%a7%e5%93%81%e6%96%b0%e6%89%8b%e5%a6%82%e4%bd%95%e6%90%ad%e5%bb%ba%e4%ba%a7%e5%93%81%e5%88%86%e6%9e%90%e6%a1%86%e6%9e%b6%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/17094.html","title":{"rendered":"\u4ea7\u54c1\u65b0\u624b\u5982\u4f55\u642d\u5efa\u4ea7\u54c1\u5206\u6790\u6846\u67b6\uff1f"},"content":{"rendered":"\n<p><em>\u9996\u5148<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%a7%e5%93%81%e5%88%86%e6%9e%90\" title=\"\u4ea7\u54c1\u5206\u6790\" 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class=\"wp-image-17095\"\/><\/figure><\/div>\n\n\n\n<p>2\u3001\u7528\u6237\u5206\u7c7b<\/p>\n\n\n\n<p>\u2460\u5bf9\u4e8e\u5e73\u53f0\u578b\u7684\u4ea7\u54c1\uff08\u81f3\u5c11\u51fa\u73b0\u4e24\u79cd\u660e\u663e\u5dee\u5f02\u7684\u7528\u6237\u7fa4\u4f53\uff09\u4e3b\u8981\u6839\u636e\u7528\u6237\u89d2\u8272\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n\n\n\n<p>\u5982\uff1a\u6ef4\u6ef4\u51fa\u884c\u5c06\u7528\u6237\u5206\u4e3a\u4e58\u5ba2\u3001\u53f8\u673a\u3001\u5e73\u53f0\u8fd0\u8425\u65b9\u4e09\u7c7b\uff1b\u6dd8\u5b9d\u5c06\u7528\u6237\u5206\u4e3a\u4e70\u5bb6\u3001\u5356\u5bb6\u3001\u7b2c\u4e09\u65b9\u670d\u52a1\u5546\u3001\u5e73\u53f0\u65b9\u56db\u7c7b\u3002<\/p>\n\n\n\n<p>\u2461\u6309\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u719f\u6089\u7a0b\u5ea6\u6765\u533a\u5206\u4e3a\u65b0\u624b\u3001\u4e2d\u95f4\u7528\u6237\u548c\u4e13\u5bb6<\/p>\n\n\n\n<p>\u82e5\u5bf9\u4e8e\u5355\u8fb9\u7684\u7528\u6237\u89d2\u8272\uff08\u5373\u7528\u6237\u7fa4\u4f53\u5dee\u5f02\u4e0d\u660e\u663e\u7684\u7fa4\u4f53\uff09\u627e\u4e0d\u5230\u66f4\u597d\u7684\u5206\u7c7b\u65b9\u6cd5\uff0c\u53ef\u91c7\u7528\u8be5\u65b9\u6cd5\u4fdd\u5e95\u3002<\/p>\n\n\n\n<p>\u5982\uff1abilibili\u5bf9\u4e8e\u65b0\u624b\u7528\u6237\u4e3b\u63a8\u70ed\u95e8\u5185\u5bb9\u548c\u65b0\u4eba\u798f\u5229\uff0c\u5bf9\u4e8e\u4e13\u5bb6\u7528\u6237\u53ef\u6839\u636e\u5927\u6570\u636e\u9501\u5b9a\u7528\u6237\u504f\u597d\u8fdb\u884c\u5b9a\u5411\u5185\u5bb9\u63a8\u9001\u3002<\/p>\n\n\n\n<p>\u2462\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u6765\u5212\u5206\u7528\u6237\uff08\u5305\u62ec\u5e74\u9f84\u3001\u6027\u522b\u3001\u804c\u4e1a\u3001\u6240\u5728\u5730\u3001\u6d88\u8d39\u6c34\u5e73\u7b49\uff09<\/p>\n\n\n\n<p>\u5728\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u548c\u4ea7\u54c1\u5173\u7cfb\u8f83\u5927\u7684\u60c5\u51b5\u4e0b\u53ef\u4f7f\u7528\u8be5\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5982\uff1a\u94f6\u884c\u8bbe\u5b9a\u4fe1\u7528\u5361\u7ea7\u522b\u662f\u6309\u7167\u8d44\u4ea7\u3001\u6536\u5165\u3001\u6d88\u8d39\u6c34\u5e73\u6765\u5206\u7c7b\u7684\u3002<\/p>\n\n\n\n<p>\u2463\u6839\u636e\u4ea7\u54c1\u7684\u4e1a\u52a1\u573a\u666f<\/p>\n\n\n\n<p>\u5982\uff1a\u793e\u533a\u5e73\u53f0\u5c06\u7528\u6237\u5206\u4e3a\u63d0\u4f9b\u539f\u521b\u5185\u5bb9\u7684PGC\u5199\u624b\u3001\u52a0\u5de5\u5185\u5bb9\u7684\u79ef\u6781\u5206\u5b50\uff08\u70b9\u8d5e\u8bc4\u8f6c\u53d1\u5185\u5bb9\uff09\u548c\u7eaf\u6d88\u8d39\u5185\u5bb9\u7684\u6d4f\u89c8\u7528\u6237\u3002<\/p>\n\n\n\n<p>02 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class=\"wp-image-17098\"\/><\/figure><\/div>\n\n\n\n<p><strong>\uff081\uff09\u7528\u6237\u9700\u6c42\uff08\u573a\u666f\uff09<\/strong>\uff1a\u5728\u7b2c\u4e00\u6b65\u9700\u8981\u5206\u6790\u4ea7\u54c1\u7684\u7528\u6237\u662f\u8c01\uff08WHO\uff09\u3001\u7528\u6237\u6709\u4ec0\u4e48\u9700\u6c42\uff08WHAT\uff09\u3001\u7528\u6237\u5728\u4ec0\u4e48\u573a\u666f\u4e0b\u4f1a\u6709\u8fd9\u79cd\u9700\u6c42\uff08WHEN\/WHERE\uff09\uff0c\u8fd9\u662f\u8d77\u70b9\uff0c\u662f\u8868\u8c61\uff0c\u53ef\u4ee5\u4ece\u7528\u6237\u7684\u89c2\u70b9\u548c\u884c\u4e3a\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u7528\u6237\u76ee\u6807\uff1a<\/strong>\u5728\u7b2c\u4e8c\u6b65\u9700\u8981\u8003\u8651\u7528\u6237\u7684\u76ee\u6807\u548c\u52a8\u673a\uff08WHY\uff09\uff0c\u5728\u601d\u8003\u7528\u6237\u7684\u76ee\u6807\u540c\u65f6\u4e5f\u9700\u8981\u8003\u8651\u516c\u53f8\u3001\u4ea7\u54c1\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u4ea7\u54c1\u529f\u80fd\uff1a<\/strong>\u7b2c\u4e09\u6b65\u9700\u8981\u5bf9\u7528\u6237\u7684\u75db\u70b9\u5236\u5b9a\u76f8\u5e94\u7684\u89e3\u51b3\u65b9\u6848\uff08WHICH\/HOW 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class=\"aligncenter\"><img decoding=\"async\" width=\"616\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180200.jpg\" alt=\"\" class=\"wp-image-17099\"\/><figcaption> \u57fa\u7840\u529f\u80fd 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"632\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180204.jpg\" alt=\"\" class=\"wp-image-17100\"\/><figcaption> \u4eae\u70b9\u529f\u80fd <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u2462\u671f\u671b\u529f\u80fd\uff1a\u8fd9\u7c7b\u529f\u80fd\u4e00\u822c\u662f\u4e00\u4e9b\u8f85\u52a9\u6027\u529f\u80fd\uff0c\u8d77\u5230\u201c\u9526\u4e0a\u6dfb\u82b1\u201d\u7684\u4f5c\u7528\uff0c\u5982\u5916\u89c2\u597d\u770b\u3001\u64cd\u4f5c\u7b80\u6613\u3002\u9488\u5bf9\u8fd9\u7c7b\u529f\u80fd\uff0c\u901a\u5e38\u9009\u62e9\u6027\u4ef7\u6bd4\u9ad8\uff0c\u80fd\u591f\u6781\u5927\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u7684\u529f\u80fd\u505a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"632\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180208.jpg\" alt=\"\" class=\"wp-image-17101\"\/><figcaption> \u671f\u671b\u529f\u80fd <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u2463\u65e0\u5dee\u522b\u529f\u80fd\uff1a\u4e00\u79cd\u529f\u80fd\u82e5\u6ca1\u6709\u7528\u6237\u4f7f\u7528\u6216\u5bf9\u7528\u6237\u611f\u53d7\u6ca1\u6709\u53d8\u5316\u7684\u529f\u80fd\u6210\u4e3a\u65e0\u5dee\u522b\u529f\u80fd\u3002\u5bf9\u4e8e\u6b64\u79cd\u529f\u80fd\u53ef\u5148\u91c7\u53d6\u5c0f\u6295\u5165\u7684\u65b9\u6848\u6765\u9a8c\u8bc1\u7528\u6237\u9700\u6c42\u3001\u9a8c\u8bc1\u5e02\u573a\uff0c\u8fdb\u800c\u51b3\u5b9a\u8981\u4e0d\u8981\u505a\u8fd9\u4e2a\u529f\u80fd\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"632\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180211.jpg\" alt=\"\" class=\"wp-image-17102\"\/><figcaption> \u65e0\u5dee\u522b\u529f\u80fd 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"632\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180215.jpg\" alt=\"\" class=\"wp-image-17103\"\/><figcaption> \u53cd\u5411\u529f\u80fd <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>\uff084\uff09&nbsp; 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"876\" height=\"516\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180218.jpg\" alt=\"\" class=\"wp-image-17104\"\/><\/figure><\/div>\n\n\n\n<p><em>\u5c0f\u5e94\u7528\uff1a\u7528Y\u6a21\u578b\u7b80\u5355\u5206\u6790\u5065\u8eab\u5e94\u7528\u8f6f\u4ef6<\/em><\/p>\n\n\n\n<p><em>\u5728\u5065\u5eb7APP\u4e2d\uff0c\u7528\u6237\u7684\u9700\u6c42\u662f\u901a\u8fc7\u5065\u8eab\u8bfe\u7a0b\u80fd\u591f\u770b\u5230\u81ea\u5df1\u7684\u5065\u8eab\u6570\u636e\uff0c\u76ee\u6807\u662f\u68c0\u9a8c\u81ea\u5df1\u5065\u8eab\u662f\u5426\u6709\u6210\u679c\uff0c\u76f8\u5e94\u7684\u4ea7\u54c1\u529f\u80fd\u6709\u8ba1\u6b65\u5668\uff0c\u7d2f\u8ba1\u6253\u5361\u5929\u6570\uff0c\u7d2f\u8ba1\u6d88\u8017\u5361\u8def\u91cc\u7b49\uff0c\u5411\u4e0b\u5206\u6790\u7528\u6237\u4eba\u6027\u7684\u5c42\u9762\uff0c\u5728\u670b\u53cb\u5708\u6652\u5065\u8eab\u6570\u636e\u80fd\u591f\u5411\u4ed6\u4eba\u5c55\u793a\u4e00\u4e2a\u66f4\u52a0\u5065\u5eb7\u3001\u79ef\u6781\u5411\u4e0a\u7684\u81ea\u5df1\uff0c\u4ece\u800c\u5e26\u6765\u6781\u5927\u7684\u6ee1\u8db3\u611f\uff0c\u8fd9\u662f\u5bf9\u5e94\u9a6c\u65af\u6d1b\u5c42\u6b21\u9700\u6c42\u4e2d\u7684\u5c0a\u91cd\u9700\u6c42\u3002\u5bf9\u5e94\u5065\u8eabAPP\u5728\u6570\u636e\u5c55\u793a\u529f\u80fd\u8fdb\u884c\u6df1\u6316\uff0c\u6bd4\u5982\u540e\u7eed\u589e\u52a0\u4e86\u8dd1\u6b65\u8def\u7ebf\u56fe\u3001\u597d\u53cb\u699c\u7b49\u529f\u80fd\u3002<\/em><\/p>\n\n\n\n<p>03 \u4ea7\u54c1\u7b56\u7565<\/p>\n\n\n\n<p><strong>1\u3001SWOT\u5206\u6790<\/strong><\/p>\n\n\n\n<p>SWOT\u5206\u6790\u4ee3\u8868\u5206\u6790\u4f01\u4e1a\u4f18\u52bf\uff08strengths\uff09\u3001\u52a3\u52bf\uff08weakness\uff09\u3001\u673a\u4f1a\uff08opportunity\uff09\u548c\u5a01\u80c1\uff08threats\uff09\u3002\u56e0\u6b64\uff0cSWOT\u5206\u6790\u5b9e\u9645\u4e0a\u662f\u5c06\u5bf9\u4f01\u4e1a\u5185\u5916\u90e8\u6761\u4ef6\u5404\u65b9\u9762\u5185\u5bb9\u8fdb\u884c\u7efc\u5408\u548c\u6982\u62ec\uff0c\u8fdb\u800c\u5206\u6790\u7ec4\u7ec7\u7684\u4f18\u52a3\u52bf\u3001\u9762\u4e34\u7684\u673a\u4f1a\u548c\u5a01\u80c1\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u57fa\u672c\u5206\u6790\u6846\u67b6\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"832\" height=\"539\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180222.jpg\" alt=\"\" class=\"wp-image-17105\"\/><\/figure><\/div>\n\n\n\n<p><strong>2\u3001\u4ea7\u54c1\u53d1\u5c55\u56db\u9636\u6bb5\u7684\u8fd0\u8425\u7b56\u7565<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"852\" height=\"384\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190129180227.jpg\" alt=\"\" class=\"wp-image-17106\"\/><\/figure><\/div>\n\n\n\n<p>\uff081\uff09\u9a8c\u8bc1\u9636\u6bb5\u2014\u2014\u51b7\u542f\u52a8<\/p>\n\n\n\n<p>\u2460\u7528\u6237\u6570\u7684\u81ea\u7136\u589e\u957f\uff1a\u5728\u65e0\u4e3b\u52a8\u62c9\u65b0\u7684\u60c5\u51b5\u4e0b\uff0c\u4f9d\u9760\u4ea7\u54c1\u81ea\u8eab\u4ef7\u503c\u4f7f\u65b0\u589e\u7528\u6237\u6570\u6301\u7eed\u6500\u5347\uff0c\u5373\u51c0\u63a8\u8350\u503cNPS\u8fd9\u9879\u6307\u6807\u8868\u73b0\u51fa\u8272\u3002<\/p>\n\n\n\n<p>\u2461\u7528\u6237\u7684\u6fc0\u6d3b\u4e0e\u7559\u5b58\u7a33\u5b9a\uff1a<\/p>\n\n\n\n<p>\u6fc0\u6d3b\u7387=\u5df2\u6fc0\u6d3b\u7528\u6237\/\u65b0\u7528\u6237\uff0c\u8868\u793a\u5728\u5355\u4f4d\u65f6\u95f4\u5185\u65b0\u7528\u6237\u5728\u4f7f\u7528\u4ea7\u54c1\u540e\u89c9\u5f97\u6709\u7528\u7684\u4eba\u6570\u6bd4\u4f8b\uff0c\u63d0\u5347\u6fc0\u6d3b\u7387\u9700\u8981\u4f18\u5316\u7528\u6237\u521d\u6b21\u4f7f\u7528\u4f53\u9a8c\uff0c\u4f7f\u7528\u6237\u5728\u4f53\u9a8c\u65b0\u4ea7\u54c1\u65f6\u6d41\u7a0b\u987a\u7545\u3002<\/p>\n\n\n\n<p>\u7559\u5b58\u7387=\u56de\u8bbf\u7528\u6237\/\u5df2\u6fc0\u6d3b\u7528\u6237\uff0c\u8868\u793a\u7b2c\u4e00\u6b21\u8d70\u4e86\u540e\u8fd8\u4f1a\u518d\u6b21\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u6bd4\u4f8b\uff0c\u63d0\u5347\u7559\u5b58\u7387\u9700\u8981\u627e\u5230\u80fd\u591f\u6301\u7eed\u5438\u5f15\u7528\u6237\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u7206\u53d1\u9636\u6bb5\u2014\u2014\u5168\u9762\u62c9\u65b0<\/p>\n\n\n\n<p>\u62c9\u65b0\u7684\u63a8\u5e7f\u6e20\u9053\u5305\u62ec\u641c\u7d22\u5e7f\u544a\u3001\u7ebf\u4e0a\u7ebf\u4e0b\u5a92\u4f53\u5e7f\u544a\u3001\u6237\u5916\u5e7f\u544a\u3001\u793e\u4f1a\u5316\u5e7f\u544a\u3001\u4ee5\u53ca\u5404\u79cd\u8bba\u575b\u3001\u793e\u7fa4\u6216\u501f\u529b\u540d\u4eba\u3002<\/p>\n\n\n\n<p>\uff083\uff09\u5e73\u53f0\u9636\u6bb5\u2014\u2014\u6df1\u8015\u66f4\u591a\u4ef7\u503c<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9636\u6bb5\u7684\u4e3b\u8981\u5de5\u4f5c\u662f\u4fc3\u6d3b\uff0c\u5373\u8bbe\u6cd5\u6ee1\u8db3\u66f4\u591a\u573a\u666f\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\uff084\uff09\u8870\u9000\u9636\u6bb5\u2014\u2014\u69a8\u53d6\u6700\u540e\u4ea7\u54c1\u4ef7\u503c<\/p>\n\n\n\n<p>\u5728\u8fdb\u5165\u4ea7\u54c1\u8870\u9000\u671f\u540e\u4ea7\u54c1\u4ec5\u9700\u8981\u7ef4\u62a4\uff0c\u5728\u8be5\u9636\u6bb5\u53ef\u5728\u4e0d\u4f24\u5bb3\u7528\u6237\u3001\u656c\u754f\u7528\u6237\u7684\u60c5\u51b5\u4e0b\u4ece\u7528\u6237\u8eab\u4efd\u8d5a\u5230\u6700\u540e\u4e00\u70b9\u94b1\u6216\u8005\u901a\u8fc7\u6280\u672f\u5347\u7ea7\u548c\u65b0\u573a\u666f\u7684\u6316\u6398\u5c06\u4ea7\u54c1\u66f4\u65b0\u6362\u4ee3\u628a\u7528\u6237\u5e73\u7a33\u8fc7\u6e21\u5230\u4ea7\u54c1\u76842.0\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u662f\u7b14\u8005\u4ece\u81ea\u8eab\u89c6\u89d2\u5bf9\u300a\u4eba\u4eba\u90fd\u662f\u4ea7\u54c1\u7ecf\u7406\u300b\u8fd9\u672c\u4e66\u7684\u63d0\u70bc\u548c\u81ea\u8eab\u7684\u601d\u8003\u3002\u5e0c\u671b\u6211\u4eec\u4e00\u8d77\u80fd\u591f\u901a\u8fc7\u9605\u8bfb\u548c\u5f52\u7eb3\u5b66\u4e60\u5230\u66f4\u591a\u77e5\u8bc6\u5e76\u5c06\u77e5\u8bc6\u878d\u4e8e\u5b9e\u8df5\uff0c\u5b66\u4ee5\u81f4\u7528\uff0c\u4e0d\u65ad\u5728\u5de5\u4f5c\u4e2d\u6536\u83b7\u6210\u957f\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u9b54\u5973\u8fd0\u8425\u5c4b \/\u00a0\u9b54\u5973\u8fd0\u8425\u5c4b<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<\/strong><strong>CGO<\/strong><strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/model\/15388.html\">\u817e\u8baf\u7528\u6237\u53cd\u9988\u7c7b\u4ea7\u54c1\u5206\u6790\uff1a\u201c\u95ee\u8bca\u201d\u817e\u8baf\u5410\u4e2a\u69fd<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/5617.html\">\u901a\u8fc7\u5bf9500\u591a\u6b3e\u7535\u5546\u5c0f\u7a0b\u5e8f\u7684\u4ea7\u54c1\u5206\u6790\uff0c\u6211\u53d1\u73b0\u4e86\u7206\u7ea2\u7684\u4e09\u5927\u89c4\u5f8b<\/a>\u300b<\/li><li>\u300a<a 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