{"id":17174,"date":"2019-01-31T21:15:04","date_gmt":"2019-01-31T13:15:04","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=17174"},"modified":"2019-01-31T21:15:06","modified_gmt":"2019-01-31T13:15:06","slug":"scott-brinker%ef%bc%9amartech%e7%9a%84%e7%ac%ac%e4%ba%8c%e4%b8%aa%e9%bb%84%e9%87%91%e6%97%b6%e4%bb%a3","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/17174.html","title":{"rendered":"Scott Brinker\uff1aMartech\u7684\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3"},"content":{"rendered":"\n
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1. \u5e73\u53f0\u751f\u6001\u7cfb\u7edf\uff08Ecosystem\uff09\uff1a<\/strong>\u66ff\u4ee3\u8425\u9500\u4e91\u8ba1\u7b97\u5957\u4ef6\u548c\u6700\u4f73\u5173\u952e\u70b9\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u5c06\u517c\u5907\u4e24\u8005\u7684\u6700\u4f18\u70b9\uff1a\u5f00\u653e\u5f0f\u5e73\u53f0\u4f5c\u4e3a\u7a33\u5b9a\u7684\u57fa\u7840\uff0c\u5176\u901a\u8fc7\u4e13\u4e1a\u7b2c\u4e09\u65b9\u5e94\u7528\u751f\u6001\u7cfb\u7edf\u6269\u5145\uff0c\u66f4\u52a0\u6df1\u5165\u96c6\u6210\u3002<\/p>\n\n\n\n 2. \u4e13\u5bb6\uff08Expert\uff09\uff1a<\/strong>\u8f6f\u4ef6\u4f9b\u5e94\u5546\u548c\u4e13\u4e1a\u670d\u52a1\u516c\u53f8\u4e4b\u95f4\u7684\u754c\u7ebf\u5c06\u53d8\u5f97\u6a21\u7cca\uff1a\u8f6f\u4ef6\u516c\u53f8\u5c06\u63d0\u4f9b\u66f4\u591a\u7684\u4e13\u4e1a\u670d\u52a1\uff1b\u670d\u52a1\u516c\u53f8\u5c06\u53d8\u5f97\u81ea\u52a8\u5316\u5e76\u5c06\u5176\u4e13\u4e1a\u77e5\u8bc6\u6ce8\u5165\u5230\u4ee3\u7801\u4e2d\u3002<\/p>\n\n\n\n 3. 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\u300c\u5e02\u573a\u5c06\u4f1a\u6269\u5f20\u8fd8\u662f\u5de9\u56fa\u73b0\u6709\u5c40\u9762\uff1f\u300d\u8fd9\u5f88\u53ef\u80fd\u662f\u4f60\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n \u4e0d\u7ba1\u662f\u589e\u52a0\u8fd8\u662f\u51cf\u5c11\uff0c\u89c4\u6a21\u90fd\u4e0d\u592a\u91cd\u8981\u3002\u4efb\u4f55\u8d85\u8fc72000\u5bb6\u4f9b\u5e94\u5546\u7684\u4e8b\u7269\u90fd\u53ef\u88ab\u79f0\u4e3a\u300c\u4e00\u4e2a\u5428\u4f4d\uff08a ship ton\uff09\u300d\uff0c\u8fd9\u6765\u6e90\u4e8e\u6cd5\u8bed\u7684\u822a\u6d77\u8bcd\u6c47\u3002\u76f8\u4fe1\u6211\uff0c\u8fd9\u513f\u8fd8\u662f\u4f1a\u4fdd\u6301\u4e00\u4e2a\u5428\u4f4d\u7684\u3002<\/p>\n\n\n\n \u662f\u7684\uff0c\u53bb\u5e74\u6709\u5927\u91cf\u7684martech<\/a><\/span>\u6536\u8d2d\uff0c\u5e76\u4e14\u6211\u9884\u8ba1\u8fd9\u4e00\u8d8b\u52bf\u8fd8\u5c06\u52a0\u5feb\u3002\u6b64\u524dMartech Landscape\u4e2d\u7684\u8fd1\u4e00\u534a\u516c\u53f8\u662f\u7531\u98ce\u6295\u6295\u8d44\u7684\uff0c\u5b83\u4eec\u57282013-2017\u5e74Martech\u878d\u8d44\u9f0e\u76db\u65f6\u542f\u52a8\u3002\u8fd9\u4e9b\u516c\u53f8\u6b63\u5904\u4e8e\u98ce\u6295\u7684\u6295\u8d44\u8282\u594f\u4e2d\uff0c\u5c06\u8feb\u4f7f\u4ed6\u4eec\u5728\u4eca\u5e74\u6216\u660e\u5e74\u505a\u51fa\u4e94\u4e2a\u6539\u53d8\u4e4b\u4e00\uff1a<\/strong><\/p>\n\n\n\n 1. \u4e0a\u5e02<\/p>\n\n\n\n 2. \u88ab\u6536\u8d2d<\/p>\n\n\n\n 3. \u7b79\u96c6\u66f4\u591a\u8d44\u91d1<\/p>\n\n\n\n 4. \u6301\u7eed\u76c8\u5229<\/p>\n\n\n\n 5. \u88ab\u6dd8\u6c70<\/p>\n\n\n\n \u9664\u975e\u4ed6\u4eec\u5728\u4e00\u4e2a\u5411\u4e0a\u4e14\u65b9\u5411\u6b63\u786e\u7684\u8f68\u9053\u4e0a\uff0c\u5426\u5219\u5b9e\u73b0\u7b2c1\u70b9\u548c\u7b2c3\u70b9\u4f1a\u5f88\u56f0\u96be\u3002\u8bb8\u591a\u516c\u53f8\u5c06\u5bfb\u6c42\u7b2c2\u70b9\u4f5c\u4e3a\u300c\u7b80\u5355\u300d\u7684\u51fa\u8def\uff0c\u8fd9\u4f7f\u5f972019\u5e74\u7684Martech\u4f01\u4e1a\u5e76\u8d2d\u6210\u4e3a\u4e70\u65b9\u5e02\u573a\u3002\u8fd9\u4e9b\u51fa\u552e\u7684\u6570\u91cf\u5c06\u8d85\u8fc7\u4e70\u65b9\u80fd\u591f\u5168\u90e8\u541e\u5e76\u7684\u80fd\u529b\u3002\u7136\u800c\uff0c\u4e70\u5bb6\u591a\u6837\u6027\u4f1a\u6269\u5927\u2014\u2014\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u8d8b\u52bf\uff0c\u6211\u4eec\u5c06\u66f4\u8be6\u7ec6\u5730\u8ba8\u8bba\u3002<\/p>\n\n\n\n \u4e00\u4e9b\u516c\u53f8\u5c06\u91cd\u65b0\u914d\u7f6e\u4ee5\u5b9e\u73b0\u76c8\u5229\u3002\u4fd7\u8bdd\u8bf4\uff0cSaaS\uff08\u8f6f\u4ef6\u5373\u670d\u52a1\uff09\u6c38\u4e0d\u6b7b\u2014\u2014\u5b83\u53ea\u4f1a\u81ea\u52a8\u6269\u5c55\uff0c\u6210\u4e3a\u5c0f\u578b\u7684\u4e9a\u9a6c\u900aAWS\u4e91\u5e73\u53f0\u90a3\u6837\u7684\u4f8b\u5b50\u3002\u4f46\u4e0d\u5e78\u7684\u662f\uff0c\u8bb8\u591a\u9879\u76ee\u6700\u7ec8\u8fd8\u662f\u4f1a\u88ab\u6254\u8fdb\u5e9f\u6599\u5806\u3002\uff08\u987a\u4fbf\u4e00\u8bf4\uff1a\u8fd9\u91cc\u6709\u4e00\u4e2a\u6709\u8da3\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u5e9f\u5f03\u7684\u5546\u4e1a\u9879\u76ee\u542f\u52a8\u4e00\u4e2a\u5f00\u6e90\u7684Martech\u8ba1\u5212\u3002\u503c\u5f97\u4e0b\u6b21\u518d\u8ba8\u8bba\u3002\uff09<\/p>\n\n\n\n \u5c3d\u7ba1\u5371\u673a\u8feb\u5728\u7709\u776b\uff0c\u5982\u4eca\u4ecd\u6709\u65b0\u7684Martech\u98ce\u6295\u8fdb\u5165\u5e02\u573a\u3002\u300c\u770b\u5728\u4e0a\u5e1d\u7684\u4efd\u4e0a\uff0c\u4e3a\u4ec0\u4e48\uff1f\u300d\u6211\u80fd\u542c\u5230\u4f60\u7684\u60ca\u547c\u3002\u662f\u7684\uff0c\u4e8b\u5b9e\u4e0a\u8fdb\u5165\u5e02\u573a\u7684\u95e8\u69db\u4e3a\u96f6\uff0c\u5ec9\u4ef7\u7684\u4e91\u57fa\u7840\u8bbe\u65bd\u3001\u514d\u8d39\u7684\u5f00\u6e90\u57fa\u7840\u3001\u4ee5\u53ca\u8425\u9500\u9886\u57df\u91cc\u770b\u4f3c\u6c38\u4e0d\u67af\u7aed\u7684\u521b\u65b0\u7b56\u7565\u548c\u54c1\u724c\u63a5\u89e6\u70b9\uff08touchpoint\uff09\u6f6e\u6d41\u3002\u603b\u4e4b\uff0c\u8fd9\u4e9b\u529b\u91cf\u6b63\u5728\u52a0\u901f\u53d1\u5c55\u3002\u5bf9\u4e8e\u5e02\u573a\u8425\u9500\u4eba\u5458\u53ca\u5176\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u6709\u8db3\u591f\u7684\u7a7a\u95f4\u53bb\u60f3\u8c61\u66f4\u597d\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n \u5b83\u4ecd\u7136\u662f\u521b\u65b0\u8005\u7684\u5929\u5802\u3002\u6709\u8da3\u7684\u662f\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e0b\u4e00\u4ee3Martech\u521b\u6295\u516c\u53f8\u76f4\u63a5\u4ece\u7b2c4\u6b65\u5f00\u59cb\uff0c\u5728\u4e0d\u63a5\u53d7\u98ce\u9669\u8d44\u672c\u7684\u60c5\u51b5\u4e0b\u5efa\u7acb\u4e00\u4e2a\u6301\u7eed\u76c8\u5229\u7684\u4e1a\u52a1\u3002\u300c\u600e\u6837\u300d\u5efa\u7acb\u53ef\u6301\u7eed\u76c8\u5229\u7684Martech\u4e1a\u52a1\uff0c\u8fd9\u4e00\u70b9\u4e0e\u91cd\u5851\u8be5\u9886\u57df\u7684\u4e09\u5927\u8d8b\u52bf\u7d27\u5bc6\u76f8\u5173\u3002<\/p>\n\n\n\n \u6211\u4eec\u5c06\u5728\u4e0b\u9762\u66f4\u8be6\u7ec6\u5730\u8ba8\u8bba\u6bcf\u4e2a\u95ee\u9898\u3002\u4f46\u5728\u6211\u4eec\u5f00\u59cb\u4e4b\u524d\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5bf9\u4e8e\u8bb8\u591a\u7b2c\u4e00\u4ee3Martech\u4f9b\u5e94\u5546\u6765\u8bf4\uff0c\u4ece\u6211\u4eec\u7684\u7b2c\u4e00\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u8fc7\u6e21\u5230\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u4f1a\u5f88\u56f0\u96be\uff0c\u8fd9\u4e3b\u8981\u662f\u8fd9\u4e9b\u4f9b\u5e94\u5546\u4f9d\u8d56\u4e8e\u98ce\u6295\u878d\u8d44\uff0c\u4f46\u5c1a\u672a\u8131\u79bb\u98ce\u6295\u5b9e\u73b0\u72ec\u7acb\u76c8\u5229\u3002<\/p>\n\n\n\n Martech\u7684\u65f6\u4ee3\u731c\u60f3\uff1a2018-2020<\/strong><\/p>\n\n\n\n \u6211\u4eec\u5df2\u5728Martech\u7684\u7b2c\u4e00\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u505c\u7559\u4e866\u5e74\u3002\u5728\u8fd9\u4ee4\u4eba\u5174\u594b\u7684\u65f6\u671f\u91cc\uff0c\u8be5\u884c\u4e1a\u4f3c\u4e4e\u65e0\u9650\u5236\u5730\u6269\u5f20\u3002\u4f46\u8fd9\u4e9b\u9650\u5236\u73b0\u5728\u51fa\u73b0\u4e86\u3002\u4e3b\u8981\u6765\u81ea\u4e8e\u98ce\u9669\u6295\u8d44\u6a21\u5f0f\u7684\u9650\u5236\u2014\u2014\u5728\u6307\u5b9a\u7684\u5341\u5e74\u91cc\uff0c\u53ea\u80fd\u6709\u90a3\u4e48\u591a10\u4ebf\u7f8e\u5143\u72ec\u89d2\u517d\u8f6f\u4ef6\u51fa\u73b0\u5728Martech\u7a7a\u95f4\u91cc\uff0c\u6211\u4eec\u73b0\u5728\u5df2\u7ecf\u63a5\u8fd1\u9971\u548c\u3002<\/p>\n\n\n\n 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\u63a5\u4e0b\u6765\u768418-24\u4e2a\u6708\uff0c\u9053\u8def\u53ef\u80fd\u4f1a\u5f88\u5d0e\u5c96\u3002\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u6211\u76f8\u4fe1Martech\u7684\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u5c06\u8981\u5230\u6765\u3002\u5c3d\u7ba1\u914d\u7f6e\u4e0d\u540c\uff0c\u76f8\u4fe1\u6211\u4eec\u4f1a\u770b\u5230\u66f4\u591a\u7684martech\u516c\u53f8\uff0c\u76f8\u6bd4\u4e8e\u7b2c\u4e00\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u800c\u8a00\u3002\u4f46\u7531\u884c\u4e1a\u4f53\u7cfb\u6784\u9020\uff0c\u5bf9\u5e02\u573a\u8425\u9500\u4eba\u5458\u6765\u8bf4\u66f4\u4f73\u3002\u6211\u4eec\u7684\u4e09\u5927Martech\u8d8b\u52bf\u2014\u2014\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u3001\u4e13\u5bb6\u548c\u8349\u6839\u5de5\u7a0b\u5e08\u2014\u2014\u5c06\u5b9a\u4e49\u548c\u63a8\u52a8\u65b0\u4e00\u8f6e\u589e\u957f\u7684\u884c\u4e1a\u589e\u957f\u3002\u4eca\u65e5\u5b83\u4eec\u5df2\u7ecf\u5728\u8054\u5408\u3002<\/p>\n\n\n\n 1. \u4f5c\u4e3a\u91cd\u5fc3\u7684\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u548c\u7f51\u7edc<\/strong><\/p>\n\n\n\n \u8fc7\u53bb6\u5e74\u4e2d\uff0cMartech\u591a\u79cd\u7c7b\u7206\u53d1\u65f6\u671f\u7684\u60ca\u4eba\u7279\u70b9\u662f\uff0c\u5b83\u5e76\u672a\u7279\u5b9a\u56f4\u7ed5\u67d0\u4e00\u5e73\u53f0\u53d1\u751f\u3002\u5f53\u7136\uff0c\u8fd9\u513f\u6709\u597d\u4e9b\u4e2a\u5e73\u53f0\uff0c\u5982CRM\u9886\u57df\u7684Salesforce\u5e73\u53f0\uff0cCMS\u9886\u57df\u7684Worldpress\u5e73\u53f0\u3002\u800c\u66f4\u8fd1\u671f\u4e00\u70b9\u7684\u662f\u7535\u5b50\u5546\u52a1\u9886\u57df\u4e2d\u7684Shopify\u5e73\u53f0\u3002<\/p>\n\n\n\n \u4f46\u4e0e\u79fb\u52a8\u5e02\u573a\u7684iOS\u548cAndroid\u7b49\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u76f8\u6bd4\uff0cMartech\u5e76\u4e0d\u662f\u5f88\u5e73\u53f0\u5316\u7684\uff0c\u540e\u8005\u50ac\u751f\u4e86\u6570\u767e\u4e07\u79cd\u53ef\u4ee5\u901a\u8fc7\u7b80\u5355\u70b9\u51fb\u5c31\u65e0\u7f1d\u5b89\u88c5\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u800c\u6bcf\u4e00\u4e2a\u8425\u9500\u6280\u672f\u6808\u90fd\u662f\u81ea\u5df1\u901a\u9053\u548c\u7ebf\u8def\u7684\u6df7\u5408\u3002<\/p>\n\n\n\n \u51e0\u5e74\u524d\uff0c\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u884c\u4e1a\u5df2\u7ecf\u8d70\u4e0a\u4e86\u540e\u5e73\u53f0\u65f6\u4ee3\u3002\u4f46\u611f\u8c22\u6574\u5408\u5e73\u53f0\uff08iPaas\uff09\u7684\u51fa\u73b0\u548c\u65b0\u5174\u7684CDP\uff08\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff09\u6d6a\u6f6e\uff0c\u5728\u8425\u9500\u6280\u672f\u6808\u4e2d\u8fde\u63a5\u5e94\u7528\u4e4b\u95f4\u7684\u901a\u9053\u548c\u7ebf\u8def\u5df2\u53d8\u5f97\u8d8a\u6765\u8d8a\u5bb9\u6613\u3002<\/p>\n\n\n\n \u4f46\u8fd9\u4e9b\u5e73\u53f0\u5e76\u672a\u8fbe\u5230\u64cd\u4f5c\u7cfb\u7edf\u90a3\u6837\u7684\u7a0b\u5ea6\uff0c\u5b83\u4eec\u66f4\u50cf\u662f\u8425\u9500\u7684\u4e2d\u95f4\u4ef6\uff08Middleware\uff09\u3002\u4ed6\u4eec\u5e2e\u52a9\u6570\u636e\u5728\u5e94\u7528\u4e4b\u95f4\u4f20\u8f93\u2014\u2014\u8fd9\u662f\u975e\u5e38\u6709\u7528\u7684\uff0c\u7279\u522b\u662f\u5f53\u300c\u8349\u6839\u96c6\u6210\u5546\u300d \u4e0d\u9700\u8981\u82b1\u5f88\u957f\u65f6\u95f4\u5728\u4fe1\u606f\u961f\u5217\u4e2d\u6392\u961f\uff0c\u5c31\u80fd\u5f88\u5bb9\u6613\u5730\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u7136\u800c\uff0c\u5e94\u7528\u8fd8\u662f\u4f1a\u7ee7\u7eed\u5904\u5728\u4e00\u4e2a\u4e2a\u4fdd\u62a4\u6c14\u6ce1\u91cc\uff0c\u6709\u81ea\u5df1\u7684\u5de5\u4f5c\u6d41\u3001\u7528\u6237\u4f53\u9a8c\u548c\u7ba1\u7406\u3002\u5982\u679c\u6211\u4eec\u80fd\u7a81\u7834\u8fd9\u4e9b\u6c14\u6ce1\u7684\u58c1\u5792\uff0c\u5c06\u6fc0\u53d1\u5de8\u5927\u7684\u521b\u65b0\u6f5c\u529b\u3002<\/p>\n\n\n\n \u5bf9\u6211\u6765\u8bf4\uff0c\u8f6f\u4ef6\u5e73\u53f0\u80fd\u8fbe\u5230\u56db\u4e2a\u5c42\u7ea7\uff0c\u53ef\u4ee5\u4e3a\u63a5\u5165\u5176\u4e2d\u7684\u5e94\u7528\u5e26\u6765\u51dd\u805a\u529b\uff1a<\/strong><\/p>\n\n\n\n 1. \u6570\u636e\u2014\u2014\u5c06\u6570\u636e\u96c6\u4e2d\u5316\u548c\u89c4\u8303\u5316\uff0c\u4f7f\u5176\u6210\u4e3a\u300c\u8bb0\u5f55\u7684\u7cfb\u7edf\u300d <\/p>\n\n\n\n 2. \u5de5\u4f5c\u6d41\u2014\u2014\u5c06\u6570\u636e\u3001\u64cd\u4f5c\u548c\u6d3b\u52a8\u8fdb\u884c\u7ebf\u6027\u5316\u548c\u5e8f\u5217\u5316<\/p>\n\n\n\n 3. UI\uff08UX\uff09\u2014\u2014\u63d0\u4f9b\u4e00\u4e2a\u901a\u7528\u7684\u7528\u6237\u754c\u9762\u548c\u7528\u6237\u4f53\u9a8c<\/p>\n\n\n\n 4. \u6cbb\u7406\uff1a\u7ba1\u7406\u5e94\u7528\u7684\u8ba1\u8d39\u3001\u5408\u89c4\u6027\u548c\u6027\u80fd<\/p>\n\n\n\n \u4f5c\u4e3a\u4f8b\u5b50\uff0cApple\u7684iOS\u5e73\u53f0\u63d0\u4f9b\u4e86\u56db\u5c42\u4e2d\u7684\u4e09\u5c42\u2014\u2014\u5de5\u4f5c\u6d41\u5728\u8fd9\u4e00\u73af\u5883\u4e0b\u5e76\u4e0d\u592a\u9002\u7528\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cMartech\u4e2d\u7684\u5927\u591a\u6570\u5e73\u53f0\u4e3b\u8981\u63d0\u4f9b\u6570\u636e\u5c42\uff0c\u4ee5\u53ca\u5c11\u90e8\u5206\u7684\u5de5\u4f5c\u6d41\u5c42\u548cUI\u5c42\u3002<\/p>\n\n\n\n \u6570\u636e\u662f\u6700\u57fa\u672c\u7684\u8981\u7d20\u2014\u2014\u4e5f\u662f\u5728\u4e0d\u540c\u7cfb\u7edfAPI\u95f4\u6700\u5bb9\u6613\u4ea4\u6362\u7684\u4e1c\u897f\u2014\u2014\u6240\u4ee5\u5f88\u5bb9\u6613\u7406\u89e3\u7684\u662f\uff0c\u884c\u4e1a\u5c31\u4ece\u90a3\u513f\u5f00\u59cb\u3002\u4f46\u662f\u8d8a\u8fc7Martech\u5c55\u671b\u66f4\u5e7f\u9614\u7684SaaS\u7684\u5e73\u53f0\u4e16\u754c\uff0c\u6709\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u4e8b\u9879\u662f\uff0cDropbox\u3001G-Suite\u548cGithub\u90fd\u5728\u53bb\u5e74\u62d3\u5c55\u4e86\u5b83\u4eec\u7684\u5e73\u53f0\uff0c\u4ee5\u66f4\u597d\u652f\u6301\u7b2c\u4e09\u65b9\u5e94\u7528\u7684\u5de5\u4f5c\u6d41\u548cUI\u96c6\u6210\u3002<\/p>\n\n\n\n \u6211\u60f3\u6211\u4eec\u672a\u6765\u4f1a\u5728Martech\u7684\u5e73\u53f0\u4e0a\u770b\u5230\u66f4\u591a\u6b64\u7c7b\u96c6\u6210\u7684\u51fa\u73b0\u3002\u6b64\u5916\uff0c\u5e02\u573a\u8425\u9500\u9886\u57df\u4e2d\u7684\u5927\u91cf\u9690\u79c1\u6cd5\u89c4\u5c06\u523a\u6fc0\u5e73\u53f0\u5bf9\u6cbb\u7406\u91c7\u53d6\u66f4\u79ef\u6781\u7684\u6001\u5ea6\uff0c\u4ee5\u8ffd\u6c42\u5408\u89c4\u6027\u3002 <\/p>\n\n\n\n \u603b\u7684\u6765\u8bf4\uff0cMartech\u5e73\u53f0\u53ef\u4ee5\u4e3a\u8425\u9500\u6280\u672f\u6808\u5e26\u6765\u66f4\u5927\u7684\u51dd\u805a\u529b\u3002<\/strong><\/p>\n\n\n\n \u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u80fd\u7ed9Martech\u884c\u4e1a\u5e26\u6765\u53d8\u9769\u3002\u5766\u7387\u5730\u8bf4\uff0c\u662f\u4ec0\u4e48\u8ba9Martech\u6b62\u6b65\u4e0d\u524d\u2014\u2014\u5982\u679c\u4f60\u8ba4\u4e3a\u8fc7\u5927\u7684\u89c4\u6a21\uff08Martech 5000\u76846200+\u4f9b\u5e94\u5546\uff09\u662f\u963b\u6b62\u5176\u524d\u8fdb\u7684\u81ea\u8eab\u56e0\u7d20\u2014\u2014\u4f46\u5176\u5b9e\u7f3a\u4e4f\u6df1\u523b\u7684\u96c6\u4e2d\u6027\u624d\u662f\u771f\u6b63\u539f\u56e0\u3002\u5c3d\u7ba1\u8fc7\u53bb\u51e0\u5e74Martech\u5e73\u53f0\u53d6\u5f97\u4e86\u91cd\u5927\u8fdb\u5c55\uff0c\u4f46\u5728\u5411\u8425\u9500\u6280\u672f\u6808\u4e2d\u6dfb\u52a0\u65b0\u4ea7\u54c1\u65f6\u4ecd\u6709\u5de8\u5927\u7684\u6469\u64e6\u3002<\/p>\n\n\n\n \u8fd9\u79cd\u6469\u64e6\u4e0d\u4ec5\u5bf9\u8425\u9500\u4eba\u5458\u800c\u8a00\u662f\u6311\u6218\uff0c\u5bf9Martech\u4f9b\u5e94\u5546\u6765\u8bf4\u4e5f\u5177\u6709\u6311\u6218\u6027\u3002<\/p>\n\n\n\n \u4ed6\u4eec\u901a\u5e38\u9500\u552e\u7684\u5c31\u662f\u5bf9\u6469\u64e6\u548c\u60f0\u6027\u7684\u514b\u670d\uff0c\u800c\u4e0d\u662f\u6218\u80dc\u7ade\u4e89\u8005\u3002\u8bf4\u670d\u5bf9\u65b9\u63a5\u53d7\u4f60\u63d0\u4f9b\u7684\u4e00\u9879\u65b0\u529f\u80fd\u7684\u524d\u666f\uff0c\u8bc9\u8bf4\u5b83\u7684ROI\u4f18\u52bf\uff0c\u8fd9\u90fd\u662f\u4e0d\u591f\u7684\uff0c\u4f60\u4e5f\u5fc5\u987b\u514b\u670d\u5b83\u4eec\u81ea\u8eab\u73af\u5883\u4e2d\u7684\u969c\u788d\u3002<\/p>\n\n\n\n \u51cf\u5c11\u6469\u64e6\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f00\u542f\u4e00\u4e2a\u5168\u65b0\u7684\u521b\u65b0Martech\u65f6\u4ee3\u3002\u53ef\u4ee5\u5e26\u6765\u4e00\u5957\u66f4\u5e7f\u6cdb\u7684Martech\u4f9b\u5e94\u5546\uff0c\u5b83\u4eec\u4e0d\u9700\u8981\u7b79\u96c6\u5927\u91cf\u7684\u98ce\u9669\u6295\u8d44\u6765\u5728\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u4e2d\u521b\u9020\u4e1a\u52a1\u76c8\u5229\u2014\u2014\u7528\u5fae\u578b\u8f6f\u4ef6\u4f9b\u5e94\u5546\u6765\u586b\u8865\u4e13\u4e1a\u548c\u7ec6\u5206\u529f\u80fd\u7684\u957f\u5c3e\uff0c\u66f4\u5bb9\u6613\u88ab\u8425\u9500\u4eba\u5458\u6dfb\u52a0\u5230\u4ed6\u4eec\u7684\u6280\u672f\u6808\u3002<\/p>\n\n\n\n \u4ecd\u5c06\u6709\u98ce\u6295\u516c\u53f8\u8d44\u52a9\u7684Martech \u521b\u6295\u516c\u53f8\uff0c\u5728\u52aa\u529b\u6210\u4e3a\u8de8\u591a\u4e2a\u751f\u6001\u7cfb\u7edf\u5e73\u53f0\u4e0b\u7684\u67d0\u4e00\u7c7b\u522b\u7684\u9886\u5bfc\u8005\uff0c\u6216\u662f\u81ea\u8eab\u6210\u4e3a\u4e00\u4e2a\u9886\u5bfc\u8005\u5e73\u53f0\u3002\u6211\u628a\u5b83\u4eec\u5206\u522b\u770b\u4f5c\u662fMartech\u957f\u5c3e\u7684\u300c\u8eaf\u5e72\u300d\u548c\u300c\u5934\u90e8\u300d\u3002\u4f46\u662f\u5728Martech\u529f\u80fd\u5168\u91cf\u548c\u5168\u7c7b\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e2a\u957f\u5c3e\u4f1a\u53d8\u5f97\u975e\u5e38\u6709\u9769\u547d\u6027\u3002<\/p>\n\n\n\n \u5982\u679c\u4f60\u773a\u671b\u73b0\u4eca\u4e3b\u8981Martech\u5e73\u53f0\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u4f60\u4f1a\u53d1\u73b0\u90a3\u5df2\u7ecf\u6210\u5f62\u3002\u63a8\u6d4b\u672a\u6765\u6570\u5e74\u7684\u8fd9\u4e00\u8d8b\u52bf\uff0c\u4e0d\u96be\u60f3\u8c61\u5b83\u4f1a\u5982\u4f55\u5b9a\u4e49\u8425\u9500\u8f6f\u4ef6\u7684\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u3002<\/p>\n\n\n\n 2. \u4e13\u5bb6\u5c06\u8f6f\u4ef6\u548c\u670d\u52a1\u878d\u5408\u4ee5\u5b9e\u73b0\u66f4\u591a\u6210\u679c<\/strong><\/p>\n\n\n\n \u867d\u7136\uff0c\u60f3\u5230\u8981\u4ece1000\u5bb6\u4e0d\u540c\u7684\u8425\u9500\u6280\u672f\u4f9b\u5e94\u5546\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u8425\u9500\u4eba\u5458\u611f\u5230\u5f88\u5d29\u6e83\uff0c\u4f46\u4ed6\u4eec\u4f3c\u4e4e\u6ca1\u6709\u4e00\u4e2a\u4eba\u4e3a\u53e6\u4e00\u4e2a\u4e8b\u5b9e\u800c\u70e6\u607c\uff0c\u90a3\u5c31\u662f\u4ec5\u5728\u7f8e\u56fd\u5c31\u6709\u8d85\u8fc710000\u5bb6\u4ee3\u7406\u516c\u53f8\uff0c\u4ed6\u4eec\u5fc5\u987b\u4ece\u4e2d\u9009\u62e9\u4e00\u5bb6\u6765\u4ece\u4e8b\u670d\u52a1\u3002\u8fd9\u8fd8\u4e0d\u5305\u62ec\u7ba1\u7406\u987e\u95ee\u3001\u7cfb\u7edf\u96c6\u6210\u5546\uff0c\u6216\u662f\u8425\u9500\u9886\u57df\u91cc\u4efb\u4f55\u5176\u4ed6\u7c7b\u578b\u7684\u5916\u90e8\u96c7\u4f63\u3002\u72ec\u7acb\u54a8\u8be2\u516c\u53f8Gartner\u6700\u65b0\u7684\u5e02\u573a\u8425\u9500\u652f\u51fa\u62a5\u544a\u79f0\uff0c\u76ee\u524d23%\u7684\u5e02\u573a\u9884\u7b97\u4ecd\u82b1\u5728\u4ee3\u7406\u8eab\u4e0a\uff0c\u8fd8\u4e0d\u5305\u62ec\u5728\u4ed8\u8d39\u5a92\u4f53\u4e0a\u7684\u652f\u51fa\uff0c\u8fd9\u53c8\u662f\u53e6\u591623%\u3002<\/p>\n\n\n\n \u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u8425\u9500\u4eba\u5458\u5728\u4f17\u591a\u7684\u670d\u52a1\u63d0\u4f9b\u5546\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u6ca1\u6709\u611f\u5230\u4e0d\u9002\uff0c\u5374\u88ab\u4e00\u5c0f\u90e8\u5206Martech\u4f9b\u5e94\u5546\u7684\u6570\u91cf\u5413\u5230\u4e86\u5462\uff1f\u90e8\u5206\u539f\u56e0\u662f\u8fd9\u4e2a\u884c\u4e1a\u662f\u8fd9\u6837\u53d1\u5c55\u8d77\u6765\u7684\u3002\u4f46\u4e5f\u56e0\u4e3a\uff1a<\/strong><\/p>\n\n\n\n 1. \u5927\u90e8\u5206\u4ee3\u7406\u90fd\u88ab\u8ba4\u4e3a\u662f\u300c\u53ef\u4ee3\u66ff\u7684\u300d \u2014\u2014\u4f60\u53ef\u4ee5\u968f\u65f6\u5c31\u628a\u5b83\u6362\u6389\u3002<\/p>\n\n\n\n 2. \u5927\u90e8\u5206\u4ee3\u7406\u90fd\u662f\u88ab\u96c7\u4f63\u6765\u5b9e\u73b0\u6548\u679c\u6216\u5e26\u6765\u6210\u5957\u4ef7\u503c\u7684\uff0c\u800c\u4e0d\u662f\u5728\u5ba2\u6237\u516c\u53f8\u5185\u90e8\u5efa\u9020\u65b0\u7684\u529f\u80fd\uff0c\u8fd9\u4f7f\u5f97\u5b83\u4eec\u66f4\u5bb9\u6613\u88ab\u8bc4\u4f30\u548c\u96c7\u7528\u3002<\/p>\n\n\n\n \u76f8\u53cd\u7684\uff0c\u8425\u9500\u6280\u672f\u8f6f\u4ef6\u5e76\u4e0d\u662f\u7279\u522b\u6709\u66ff\u4ee3\u6027\uff0c\u6240\u4ee5\u8bc4\u4f30\uff0c\u8d2d\u4e70\u548c\u8fd0\u8425\u6240\u9700\u7684\u51b3\u7b56\u5f53\u7136\u66f4\u52a0\u590d\u6742\u3002<\/p>\n\n\n\n \u73b0\u5728\uff0c\u5e76\u4e0d\u662f\u8bf4\u4ee3\u7406\u7684\u9886\u57df\u4e00\u5207\u987a\u5229\uff0c\u5c31\u6211\u4eec\u6240\u77e5\uff0c\u4ee3\u7406\u884c\u4e1a\u4e5f\u5df2\u88ab\u6570\u5b57\u6280\u672f\u7684\u591a\u4e2a\u53d8\u5316\u7ed9\u6405\u4e71\u4e86\uff1a<\/strong><\/p>\n\n\n\n \u4f46\u95ee\u9898\u662f\uff1a\u5ba2\u6237\u4ece\u6765\u6ca1\u6709\u6bd4\u73b0\u5728\u66f4\u9700\u8981\u5e2e\u52a9\u3002<\/p>\n\n\n\n \u5e02\u573a\u8425\u9500\u6781\u5ea6\u590d\u6742\u5e76\u4ee5\u975e\u5e38\u5371\u9669\u7684\u6b65\u8c03\u53d1\u5c55\u7740\uff0cMartech\u7684\u8425\u9500\u6280\u672f\u6cd5\u5219\u5e26\u6765\u5f88\u73b0\u5b9e\u7684\u56f0\u5883\u3002\u4ece\u4eba\u529b\u8d44\u6e90\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5927\u591a\u6570\u516c\u53f8\u4e0d\u80fd\u4ee5\u8db3\u591f\u5feb\u7684\u901f\u5ea6\u81ea\u884c\u9002\u5e94\u2014\u2014\u4ed6\u4eec\u9700\u8981\u6c42\u52a9\u4e8e\u5916\u90e8\u4e13\u5bb6\u6765\u5f25\u8865\u5dee\u8ddd\u3002<\/p>\n\n\n\n \u670d\u52a1\u63d0\u4f9b\u5546\u805a\u96c6\u4e86\u5408\u9002\u7684\u4eba\u624d\uff0c\u5e76\u5728\u7279\u5b9a\u9886\u57df\u53d1\u5c55\u4e86\u6df1\u539a\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5b83\u4eec\u7ed9\u5ba2\u6237\u5e26\u6765\u4e86\u5de8\u5927\u7684\u4ef7\u503c\u3002\u5982\u679c\u5b83\u4eec\u80fd\u591f\u6293\u4f4f\u8db3\u591f\u591a\u81ea\u8eab\u521b\u9020\u51fa\u53bb\u7684\u4ef7\u503c\uff0c\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u521b\u9020\u4e00\u79cd\u5173\u7cfb\u2014\u2014\u6216\u8bb8\u662f\u4ee5\u4e00\u79cd\u6301\u7eed\u6027\u7684\u3001\u7c7b\u4f3c\u8ba2\u9605\u7684\u5f62\u5f0f\uff0c\u5229\u7528\u975e\u7ebf\u6027\u53ef\u6269\u5c55\u7684\u7ecf\u6d4e\u56e0\u7d20\uff0c\u5b83\u4eec\u5c06\u5efa\u7acb\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u4e1a\u52a1\u3002<\/p>\n\n\n\n \u55ef\u2026\u2026\u51e0\u4e4e\u5f00\u59cb\u542c\u8d77\u6765\u50cf\u4e00\u4e2a\u8f6f\u4ef6\u4e1a\u52a1\uff0c\u662f\u5417\uff1f<\/p>\n\n\n\n \u4f46\u662f\uff0c\u7531\u4e8e\u6211\u4eec\u4e0a\u9762\u5217\u51fa\u7684\u539f\u56e0\uff0c\u5411\u5ba2\u6237\u9500\u552e\u8f6f\u4ef6\u4f1a\u66f4\u52a0\u590d\u6742\uff0c\u662f\u5417\uff1f\u662f\u7684\uff0c\u8fc7\u53bb\u662f\u90a3\u6837\uff0c\u4f46\u8fd9\u590d\u6742\u6027\u6b63\u6301\u7eed\u51cf\u5c11\uff1a<\/strong><\/p>\n\n\n\n 1. \u4e3b\u8981\u8425\u9500\u5e73\u53f0\u4e4b\u95f4\u7684\u8054\u5408\u63d0\u4f9b\u4e86\u4e00\u4e2a\u66f4\u4e3a\u5f00\u653e\u548c\u7a33\u5b9a\u7684\u57fa\u7840\uff0c\u4ece\u800c\u53ef\u4ee5\u521b\u9020\u53ef\u65e0\u7f1d\u63a5\u5165\u8425\u9500\u4eba\u5458\u6280\u672f\u6808\u7684\u5e94\u7528\u3002<\/p>\n\n\n\n 2. \u56e0\u4e3a\u8fd9\u4e9b\u7b2c\u4e09\u65b9\u5e94\u7528\u5c06\u4ed6\u4eec\u7684\u6570\u636e\u8f93\u5165\u901a\u7528\u5e73\u53f0\uff0c\u6240\u4ee5\u5b83\u4eec\u6bd4\u5927\u591a\u6570\u5546\u4e1a\u8f6f\u4ef6\u5177\u6709\u66f4\u5c0f\u7684\u5c01\u95ed\u6027\u2014\u2014\u5ba2\u6237\u53ef\u4ee5\u968f\u65f6\u66f4\u6362\u5e94\u7528\u7a0b\u5e8f\uff0c\u800c\u4e0d\u4f1a\u4e22\u5931\u5e94\u7528\u7a0b\u5e8f\u4e3a\u4ed6\u4eec\u6240\u505a\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n 3. \u4e91\u8ba1\u7b97\u4e2d\u7684\u5fae\u670d\u52a1\uff08Microservices\uff09\u548cAPI\u2014\u2014\u4ee5\u53ca\u8d8a\u6765\u8d8a\u591a\u7684\u4f7f\u7528Amazon Lambda\u7b49\u57fa\u7840\u8bbe\u65bd\u7684\u65e0\u670d\u52a1\u5668\u4f53\u7cfb\u7ed3\u6784\u2014\u2014\u4f7f\u5f97\u6253\u5305\u548c\u4f20\u9001\u66f4\u5c0f\u7684\u8f6f\u4ef6\u529f\u80fd\u5206\u5757\u6570\u636e\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002<\/p>\n\n\n\n 4. \u901a\u8fc7\u8fdc\u7a0b\u8fde\u63a5\u5230\u5ba2\u6237\u8425\u9500\u6280\u672f\u6808\u7684API\uff0c\u670d\u52a1\u63d0\u4f9b\u5546\u53ef\u4ee5\u88c5\u4e0a\u5176\u300c\u79d8\u5236\u7684\u9171\u6c41\u300d\u2014\u2014\u5176\u72ec\u7279\u7684\u7b97\u6cd5\u6d41\u7a0b\u548c\u6280\u672f\u2014\u2014\u7528\u53ef\u6269\u5c55\u7684\u4ee3\u7801\u7f16\u5199\uff0c\u4f46\u4ecd\u7136\u5c06\u5ba2\u6237\u5173\u7cfb\u4f5c\u4e3a\u670d\u52a1\u7ea6\u5b9a\u6765\u7ba1\u7406\u3002<\/p>\n\n\n\n \u8fd9\u4e0d\u662f\u5bf9\u9065\u8fdc\u672a\u6765\u7684\u5047\u60f3\u3002\u73b0\u4e0b\u5df2\u7ecf\u5728\u53d1\u751f\u3002\u8bb8\u591a\u4e3b\u8981\u7684\u54a8\u8be2\u5de8\u5934\u548c\u4ee3\u7406\u63a7\u80a1\u516c\u53f8\u90fd\u5728\u8003\u8651\u8fd9\u79cd\u6218\u7565\u8f6c\u53d8\u7684\u60c5\u51b5\u4e0b\u6536\u8d2d\u6216\u5f00\u53d1\u8f6f\u4ef6\uff08\u6ce8\u610f\u4e0b\u65b9Luma Partner\u7684\u6218\u7565\u6027\u4e70\u5bb6Landscape\u7684\u5185\u5bb9\uff09\u3002<\/p>\n\n\n\n \u4f46\u4f60\u4e0d\u5fc5\u975e\u5f97\u662f\u4e00\u5bb6\u5927\u578b\u670d\u52a1\u516c\u53f8\u624d\u80fd\u6253\u8f6f\u4ef6\u8fd9\u5f20\u724c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e00\u7b56\u7565\u662f\u5c0f\u516c\u53f8\u4f7f\u5176\u81ea\u8eab\u5dee\u5f02\u5316\u5e76\u7a81\u7834\u5176\u91cf\u7ea7\u9650\u5236\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/p>\n\n\n\n \u7528Blue Green\u8fd9\u4e2a\u54c1\u724c\u4e3e\u4e2a\u4f8b\u5b50\u2014\u2014\u4e00\u4e2a\u51fa\u8272\u7684\u56e2\u961f\uff0c\u5b83\u4e5f\u5728\u5e2e\u52a9\u6211\u5b8c\u6210\u4eca\u5e74\u7684Martech Landscape\u2014\u2014\u662f\u4e00\u5bb6\u4e13\u95e8\u4e3a\u4e3b\u8981\u6570\u5b57\u54c1\u724c\u505a\u4f18\u5316\u8f6c\u5316\u7684\u7cbe\u54c1\u516c\u53f8\u3002<\/p>\n\n\n\n \u4ed6\u4eec\u5f00\u53d1\u4e86\u8bb8\u591a\u806a\u660e\u7684\u6280\u672f\u6765\u5206\u6790\u548c\u7ec6\u5206\u7f51\u7ad9\u8bbf\u95ee\u8005\u2014\u2014\u7136\u540e\u636e\u6b64\u4f18\u5316\u5b83\u4eec\u7684\u8fdb\u7a0b\u3002\u4ed6\u4eec\u6700\u8fd1\u5c06\u5176\u4e13\u4e1a\u77e5\u8bc6\u704c\u8f93\u5230\u4e00\u4e2a\u8f6f\u4ef6\u4ea7\u54c1\u4e2d\uff0c\u5373Blue Green Analytics\uff0c\u8fd9\u662f\u4e3a\u4ed6\u4eec\u7684\u4f18\u5316\u8fdb\u7a0b\u91cf\u8eab\u5b9a\u505a\u7684\u3002<\/p>\n\n\n\n \u5b83\u4eec\u7684\u8f6f\u4ef6\u4ea7\u54c1\uff1a<\/strong><\/p>\n\n\n\n \u8fd9\u662f\u4e00\u4e2a\u300c\u4e24\u5168\u5176\u7f8e\u300d\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff1aBlue Green\u5229\u7528\u4e86\u8f6f\u4ef6\u7684\u79ef\u6781\u52a8\u529b\uff0c\u800c\u5ba2\u6237\u4fdd\u7559\u4e86\u4ece\u670d\u52a1\u5bfc\u5411\u8d2d\u4e70\u4e2d\u7684\u83b7\u5229\u3002\u5ba2\u6237\u8d2d\u4e70\u7ed3\u679c\u2014\u2014\u4f46\u6709\u4e5f\u80fd\u83b7\u5f97\u9879\u76ee\u4e4b\u5916\u7684\u529f\u80fd\u2014\u2014\u5e76\u4e14\u4ed6\u4eec\u4e0d\u9700\u8981\u6539\u53d8\u81ea\u5df1\u7684Martech\u57fa\u7840\u8bbe\u65bd\uff0c\u56e0\u4e3aBlue Green\u5728\u4ed6\u4eec\u7684\u6280\u672f\u6808\u4e2d\u63a5\u5165\u5230\u73b0\u6709\u7684\u5f00\u653e\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n \u90a3\u4e48Blue Green\u662f\u8f6f\u4ef6\u516c\u53f8\u8fd8\u662f\u670d\u52a1\u516c\u53f8\uff1f\u8fd9\u4e2a\u95ee\u9898\u771f\u7684\u5f88\u91cd\u8981\u5417\uff1f\u5b83\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u9002\u7528\u4e8e\u5b83\u4eec\u7684\u5ba2\u6237\/\u7528\u6237\uff0c\u8fd9\u4e9b\u4eba\u559c\u7231\u5b83\u4eec\uff0c\u5e76\u4e14\u4ed6\u4eec\u5df2\u7ecf\u5efa\u7acb\u4e86\u7e41\u8363\u53d1\u5c55\u7684\u4e1a\u52a1\u3002<\/p>\n\n\n\n \u5728\u8be5\u9886\u57df\u7684\u53e6\u4e00\u7aef\uff0c\u8f6f\u4ef6\u516c\u53f8\u2014\u2014\u5c24\u5176\u662f\u98ce\u6295\u6295\u8d44\u7684\u516c\u53f8\u2014\u2014\u5df2\u7ecf\u5bf9\u63d0\u4f9b\u670d\u52a1\u611f\u5230\u6c14\u9981\u3002\u56e0\u4e3a\u4f20\u7edf\u4e0a\u610f\u4e49\uff0c\u670d\u52a1\uff1a\uff08a\uff09\u5229\u6da6\u4e0d\u9ad8\uff0c\uff08b\uff09\u6269\u5c55\u6027\u4e0d\u5f3a\u3002\u81f3\u5c11\u4e0d\u662f\u98ce\u6295\u6240\u949f\u7231\u7684\u5178\u578b\u6307\u6570\u6027\u589e\u957f\u7684\u90a3\u79cd\u8f6f\u4ef6\u4f01\u4e1a\u7ecf\u6d4e\u3002\u8fd8\u6709\u4eba\u62c5\u5fc3\u597d\u7684\u670d\u52a1\u4f1a\u63a9\u76d6\u574f\u8f6f\u4ef6\u7684\u5b9e\u8d28\u3002<\/p>\n\n\n\n \u300c\u8ba9\u8f6f\u4ef6\u575a\u6301\u81ea\u5df1\u7684\u4f18\u70b9\uff01\u300d\u4f5c\u4e3a\u4e00\u540d\u4ea7\u54c1\u5f00\u53d1\u4eba\u5458\uff0c\u6211\u5f88\u6b23\u8d4f\u8fd9\u4e2a\u89c2\u70b9\u3002<\/p>\n\n\n\n \u7136\u800c\u95ee\u9898\u5728\u4e8eMartech\u7684\u8425\u9500\u6280\u672f\u6cd5\u5219\u3002\u521b\u65b0\u7684martech\u8f6f\u4ef6\u4e0d\u65ad\u63d0\u5347\u7684\u6027\u80fd\uff0c\u5df2\u7ecf\u8d85\u8fc7\u4e86\u7edd\u5927\u591a\u6570\u7ec4\u7ec7\u5145\u5206\u8fd0\u7528\u8fd9\u4e00\u6027\u80fd\u7684\u80fd\u529b\u3002\u8f6f\u4ef6\u662f\u975e\u5e38\u51fa\u8272\u7684\uff0c\u4f46\u5927\u591a\u6570\u5ba2\u6237\u65e0\u6cd5\u5728\u5185\u90e8\u5f00\u53d1\u7ec4\u7ec7\u8d44\u672c\uff0c\u4ee5\u8db3\u591f\u5feb\u5730\u5229\u7528\u5b83\u3002<\/p>\n\n\n\n \u4ed6\u4eec\u9700\u8981\u57f9\u8bad\uff0c\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u91cc\uff0c\u4e3b\u8981\u7684Martech\u516c\u53f8\u771f\u7684\u662f\u62bc\u6ce8\u5f88\u591a\u3002\u4f46\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u4ed6\u4eec\u9700\u8981\u7684\u4e0d\u6b62\u8fd9\u4e9b\u3002\u4ed6\u4eec\u9700\u8981\u9002\u5e94\u7279\u5b9a\u4e1a\u52a1\u7684\u5efa\u8bae\uff0c\u4ed6\u4eec\u9700\u8981\u5c31\u8425\u9500\u3001\u6280\u672f\u3001\u7ba1\u7406\u7684\u4ea4\u6c47\u9886\u57df\u8fdb\u884c\u76f8\u5173\u54a8\u8be2\u2014\u2014\u53c2\u89c1\u300aMartech\u5ba3\u8a00\u300b\u3002\u4ee5\u53ca\u4ed6\u4eec\u7ecf\u5e38\u9700\u8981\u793a\u4f8b\u6765\u5c55\u793a\u5982\u4f55\u884c\u52a8\u3002<\/p>\n\n\n\n \u6388\u4eba\u4ee5\u9c7c\u4e0d\u5982\u6388\u4eba\u4ee5\u6e14\uff0c\u7136\u540e\u5c31\u53ef\u4ee5\u83b7\u5f97\u957f\u671f\u4e0d\u65ad\u518d\u73b0\u7684\u6536\u5165\u3002\u4e3b\u8981\u7684Martech\u901a\u5e38\u5c06\u8fd9\u4e00\u70b9\u7559\u7ed9\u4e86\u4ed6\u4eec\u7684\u670d\u52a1\u5408\u4f5c\u4f19\u4f34\uff0c\u5728Martech\u7b2c\u4e00\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u91cc\u662f\u4e00\u79cd\u6709\u76ca\u7684\u5171\u751f\u5173\u7cfb\uff08\u4e0d\u8fc7\u6211\u8981\u6307\u51fa\u7684\u662f\uff0c\u4e0d\u4e45\u524d\uff0cCRM\u673a\u6784Salesforce\u5f00\u59cb\u4e86\u4ed6\u4eec\u81ea\u5df1\u54a8\u8be2\u670d\u52a1\u7684\u63a8\u5e7f\uff09\u3002<\/p>\n\n\n\n \u4f46\u5bf9\u4e8e\u8f83\u5c0f\u6216\u8f83\u65b0\u7684Martech\u516c\u53f8\u2014\u2014\u957f\u5c3e\u4e0a\u66f4\u4e13\u95e8\u5316\u7684Martech\u5e94\u7528\u2014\u2014\u4ed6\u4eec\u53ef\u80fd\u9700\u8981\u81ea\u5df1\u63d0\u4f9b\u670d\u52a1\u6765\u786e\u4fdd\u5ba2\u6237\u7684\u671f\u671b\uff0c\u53ef\u80fd\u4f1a\u5bfb\u6c42\u5fc5\u8981\u7684\u5e2e\u52a9\u6765\u5b9e\u73b0\u4ed6\u4eec\u8f6f\u4ef6\u627f\u8bfa\u7684\u6548\u679c\u3002\u8fd9\u53ef\u4ee5\u51cf\u5c11\u9500\u552e\u8fdb\u7a0b\u4e2d\u7684\u6469\u64e6\uff0c\u6700\u7ec8\u589e\u52a0\u5ba2\u6237\u4ea7\u54c1\u7684\u6210\u529f\u7387\uff0c\u51cf\u5c11\u884c\u4e1a\u7684\u6d41\u5931\u3002\u8fd9\u662f\u4e13\u4e1a\u77e5\u8bc6\u7684\u8c03\u52a8\u3002<\/p>\n\n\n\n \u6211\u786e\u5b9e\u770b\u5230\u4e00\u4e9b\u98ce\u6295\u80cc\u666f\u7684Martech\u516c\u53f8\u5728\u63a5\u53d7\u8fd9\u4e00\u6a21\u578b\uff0c\u597d\u5427\u5b83\u884c\u5f97\u901a\u3002\u4f46\u5982\u679c\u7b2c\u4e8c\u4e2aMartech\u7684\u9ec4\u91d1\u65f6\u4ee3\u5305\u62ec\u4f17\u591a\u7684\u957f\u5c3e\u4f9b\u5e94\u5546\uff0c\u4ed6\u4eec\u4e0d\u662f\u7531\u5927\u7684\u98ce\u6295\u6295\u8d44\uff0c\u80fd\u5728\u4e13\u95e8\u5316\u7684\u5e02\u573a\u521b\u9020\u6301\u7eed\u76c8\u5229\u7684\u4e1a\u52a1\u3002\u90a3\u4e48\u98ce\u6295\u600e\u4e48\u60f3\u4e5f\u4e0d\u592a\u91cd\u8981\u4e86\u3002<\/p>\n\n\n\n \u6240\u4ee5\u8f6f\u4ef6\u9a71\u52a8\u7684\u670d\u52a1\u516c\u53f8\u548c\u670d\u52a1\u9a71\u52a8\u7684\u8f6f\u4ef6\u516c\u53f8\u4e4b\u95f4\u7684\u754c\u7ebf\u5728\u54ea\uff1f\u6211\u8ba4\u4e3a\u5b83\u65e0\u5173\u7d27\u8981\uff0c\u6211\u4eec\u4f1a\u770b\u5230\u66f4\u591a\u4e24\u8005\u90fd\u517c\u5177\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n 3. \u5f00\u53d1\u8005\u548c\u8349\u6839\u5f00\u53d1\u8005\u5851\u9020\u4e86\u516c\u53f8<\/strong><\/p>\n\n\n\n \u6b63\u5982\u8457\u540d\u6295\u8d44\u4ebaMarc Andreessen\u7684\u540d\u8a00\uff1a\u300c\u8f6f\u4ef6\u6b63\u5728\u541e\u566c\u4e16\u754c\u300d\u3002\u5728\u6570\u5b57\u4e16\u754c\u4e2d\uff0c\u6bcf\u5bb6\u516c\u53f8\u90fd\u4f1a\u2014\u2014\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u2014\u2014\u9010\u6e10\u53d8\u6210\u4e00\u5bb6\u8f6f\u4ef6\u516c\u53f8\u3002<\/p>\n\n\n\n \u5927\u591a\u6570\u516c\u53f8\u4e0d\u4f1a\u9500\u552e\u8f6f\u4ef6\u4ea7\u54c1\uff0c\u6216\u81f3\u5c11\u4e0d\u4f1a\u662f\u50cf\u90a3\u6837\u6253\u5305\u7684\u4ea7\u54c1\u3002\u4f46\u4ed6\u4eec\u9500\u552e\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5c06\u5177\u6709\u8f6f\u4ef6\u7684\u8981\u7d20\u3002\u5982\u679c\u4e00\u74f6\u5a01\u58eb\u5fcc\u80fd\u53d8\u5f97\u6570\u5b57\u5316\uff0c\u90a3\u4e48\u4efb\u4f55\u4e8b\u7269\u90fd\u53ef\u4ee5\u3002<\/p>\n\n\n\n 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\u76f4\u63a5\u9762\u5bf9\u6d88\u8d39\u8005\uff09\u54c1\u724c\u6d6a\u6f6e\u90fd\u662f\u2014\u2014\u4ed6\u4eec\u7684\u7aef\u5230\u7aef\u5ba2\u6237\u4f53\u9a8c\u4e2d\u4e5f\u6709\u4e00\u4e9b\uff08\u6216\u5f88\u591a\uff09\u81ea\u5df1\u7684\u8f6f\u4ef6\u3002<\/p>\n\n\n\n \u6574\u4e2a\u300c\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300d\u8fd0\u52a8\u4f53\u73b0\u4e86\u8fd9\u4e00\u539f\u5219\uff1a\u7cbe\u5fc3\u5236\u4f5c\u6570\u5b57\u4ea7\u54c1\/\u670d\u52a1\u7684\u8f6f\u4ef6\u672c\u8eab\uff0c\u4ee5\u5b9e\u73b0\u5ba2\u6237\u83b7\u53d6\u3001\u8f6c\u6362\u3001\u53c2\u4e0e\u548c\u4fdd\u6301\u7684\u300c\u8425\u9500\u300d\u76ee\u6807\u3002\u4ea7\u54c1\u548c\u8425\u9500\u4e4b\u95f4\u7684\u754c\u9650\u5f88\u6a21\u7cca\u3002<\/p>\n\n\n\n \u4f60\u53ef\u4ee5\u4e89\u8fa9\u2014\u2014\u6211\u5df2\u7ecf\u4e89\u8fa9\u8fc7\u4e86\u2014\u2014\u4f46\u8fd9\u5c31\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u672c\u8d28\u3002<\/p>\n\n\n\n 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