{"id":17174,"date":"2019-01-31T21:15:04","date_gmt":"2019-01-31T13:15:04","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=17174"},"modified":"2019-01-31T21:15:06","modified_gmt":"2019-01-31T13:15:06","slug":"scott-brinker%ef%bc%9amartech%e7%9a%84%e7%ac%ac%e4%ba%8c%e4%b8%aa%e9%bb%84%e9%87%91%e6%97%b6%e4%bb%a3","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/17174.html","title":{"rendered":"Scott Brinker\uff1aMartech\u7684\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3"},"content":{"rendered":"\n

\u6709\u4e09\u79cd\u8d8b\u52bf\u6b63\u6539\u53d8Martech\u7684\u672c\u8d28\u3002\u5b83\u4eec\u5c06\u7ed3\u675f\u300c\u7b2c\u4e00\u4e2aMartech\u9ec4\u91d1\u65f6\u4ee3\u300d\uff0c\u5e76\u4e3a\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u5960\u5b9a\u57fa\u7840\uff0c\u540e\u8005\u89c4\u6a21\u5c06\u4f1a\u66f4\u5927\uff0c\u770b\u8d77\u6765\u4f1a\u5f88\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n

1. \u5e73\u53f0\u751f\u6001\u7cfb\u7edf\uff08Ecosystem\uff09\uff1a<\/strong>\u66ff\u4ee3\u8425\u9500\u4e91\u8ba1\u7b97\u5957\u4ef6\u548c\u6700\u4f73\u5173\u952e\u70b9\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u5c06\u517c\u5907\u4e24\u8005\u7684\u6700\u4f18\u70b9\uff1a\u5f00\u653e\u5f0f\u5e73\u53f0\u4f5c\u4e3a\u7a33\u5b9a\u7684\u57fa\u7840\uff0c\u5176\u901a\u8fc7\u4e13\u4e1a\u7b2c\u4e09\u65b9\u5e94\u7528\u751f\u6001\u7cfb\u7edf\u6269\u5145\uff0c\u66f4\u52a0\u6df1\u5165\u96c6\u6210\u3002<\/p>\n\n\n\n

2. \u4e13\u5bb6\uff08Expert\uff09\uff1a<\/strong>\u8f6f\u4ef6\u4f9b\u5e94\u5546\u548c\u4e13\u4e1a\u670d\u52a1\u516c\u53f8\u4e4b\u95f4\u7684\u754c\u7ebf\u5c06\u53d8\u5f97\u6a21\u7cca\uff1a\u8f6f\u4ef6\u516c\u53f8\u5c06\u63d0\u4f9b\u66f4\u591a\u7684\u4e13\u4e1a\u670d\u52a1\uff1b\u670d\u52a1\u516c\u53f8\u5c06\u53d8\u5f97\u81ea\u52a8\u5316\u5e76\u5c06\u5176\u4e13\u4e1a\u77e5\u8bc6\u6ce8\u5165\u5230\u4ee3\u7801\u4e2d\u3002<\/p>\n\n\n\n

3. \u8349\u6839\u5de5\u7a0b\u5e08\u300c\uff08Citizens\uff09Engineers\u300d\uff1a<\/strong>\u5728\u4e00\u4e2a\u6570\u5b57\u4e16\u754c\u4e2d\uff0c\u6bcf\u4e2a\u516c\u53f8\u90fd\u9010\u6e10\u53d8\u6210\u4e00\u4e2a\u300c\u8f6f\u4ef6\u4f01\u4e1a\u300d\uff0c\u7ec4\u7ec7\u673a\u6784\u5c06\u7528\u5b9a\u5236\u5316\u7684\u7528\u6237\u4f53\u9a8cAPP\u548c\u4e1a\u52a1\u6d41\u7a0b\u903b\u8f91\u6765\u6269\u5c55\u5546\u4e1a\u5e73\u53f0\uff0c\u5f88\u591a\u90fd\u662f\u901a\u8fc7\u300c\u8349\u6839\u5f00\u53d1\u8005\u300d\u6765\u5b9e\u73b0\u7684\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u7985\u4e0eMartech Landscape\u7ef4\u62a4\u6280\u672f<\/strong><\/p>\n\n\n\n

\u4e3a\u65b0\u4e00\u7248Martech Landscape\u6301\u7eed\u5de5\u4f5c\u59cb\u7ec8\u662f\u4e00\u4e2a\u7edd\u597d\u7684\u56de\u987e\u673a\u4f1a\uff0c\u80fd\u591f\u4ece\u6574\u4f53\u4e0a\u89c2\u5bdf\u6574\u4e2a\u884c\u4e1a\uff0c\u5e76\u8ba4\u8bc6\u4e3b\u8981\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u300c\u5e02\u573a\u5c06\u4f1a\u6269\u5f20\u8fd8\u662f\u5de9\u56fa\u73b0\u6709\u5c40\u9762\uff1f\u300d\u8fd9\u5f88\u53ef\u80fd\u662f\u4f60\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

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\u662f\u7684\uff0c\u53bb\u5e74\u6709\u5927\u91cf\u7684martech<\/a><\/span>\u6536\u8d2d\uff0c\u5e76\u4e14\u6211\u9884\u8ba1\u8fd9\u4e00\u8d8b\u52bf\u8fd8\u5c06\u52a0\u5feb\u3002\u6b64\u524dMartech Landscape\u4e2d\u7684\u8fd1\u4e00\u534a\u516c\u53f8\u662f\u7531\u98ce\u6295\u6295\u8d44\u7684\uff0c\u5b83\u4eec\u57282013-2017\u5e74Martech\u878d\u8d44\u9f0e\u76db\u65f6\u542f\u52a8\u3002\u8fd9\u4e9b\u516c\u53f8\u6b63\u5904\u4e8e\u98ce\u6295\u7684\u6295\u8d44\u8282\u594f\u4e2d\uff0c\u5c06\u8feb\u4f7f\u4ed6\u4eec\u5728\u4eca\u5e74\u6216\u660e\u5e74\u505a\u51fa\u4e94\u4e2a\u6539\u53d8\u4e4b\u4e00\uff1a<\/strong><\/p>\n\n\n\n

1. \u4e0a\u5e02<\/p>\n\n\n\n

2. \u88ab\u6536\u8d2d<\/p>\n\n\n\n

3. \u7b79\u96c6\u66f4\u591a\u8d44\u91d1<\/p>\n\n\n\n

4. \u6301\u7eed\u76c8\u5229<\/p>\n\n\n\n

5. \u88ab\u6dd8\u6c70<\/p>\n\n\n\n

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\u5b83\u4ecd\u7136\u662f\u521b\u65b0\u8005\u7684\u5929\u5802\u3002\u6709\u8da3\u7684\u662f\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4e0b\u4e00\u4ee3Martech\u521b\u6295\u516c\u53f8\u76f4\u63a5\u4ece\u7b2c4\u6b65\u5f00\u59cb\uff0c\u5728\u4e0d\u63a5\u53d7\u98ce\u9669\u8d44\u672c\u7684\u60c5\u51b5\u4e0b\u5efa\u7acb\u4e00\u4e2a\u6301\u7eed\u76c8\u5229\u7684\u4e1a\u52a1\u3002\u300c\u600e\u6837\u300d\u5efa\u7acb\u53ef\u6301\u7eed\u76c8\u5229\u7684Martech\u4e1a\u52a1\uff0c\u8fd9\u4e00\u70b9\u4e0e\u91cd\u5851\u8be5\u9886\u57df\u7684\u4e09\u5927\u8d8b\u52bf\u7d27\u5bc6\u76f8\u5173\u3002<\/p>\n\n\n\n

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Martech\u7684\u65f6\u4ee3\u731c\u60f3\uff1a2018-2020<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u5df2\u5728Martech\u7684\u7b2c\u4e00\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u505c\u7559\u4e866\u5e74\u3002\u5728\u8fd9\u4ee4\u4eba\u5174\u594b\u7684\u65f6\u671f\u91cc\uff0c\u8be5\u884c\u4e1a\u4f3c\u4e4e\u65e0\u9650\u5236\u5730\u6269\u5f20\u3002\u4f46\u8fd9\u4e9b\u9650\u5236\u73b0\u5728\u51fa\u73b0\u4e86\u3002\u4e3b\u8981\u6765\u81ea\u4e8e\u98ce\u9669\u6295\u8d44\u6a21\u5f0f\u7684\u9650\u5236\u2014\u2014\u5728\u6307\u5b9a\u7684\u5341\u5e74\u91cc\uff0c\u53ea\u80fd\u6709\u90a3\u4e48\u591a10\u4ebf\u7f8e\u5143\u72ec\u89d2\u517d\u8f6f\u4ef6\u51fa\u73b0\u5728Martech\u7a7a\u95f4\u91cc\uff0c\u6211\u4eec\u73b0\u5728\u5df2\u7ecf\u63a5\u8fd1\u9971\u548c\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

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1. \u4f5c\u4e3a\u91cd\u5fc3\u7684\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u548c\u7f51\u7edc<\/strong><\/p>\n\n\n\n

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\u4f46\u4e0e\u79fb\u52a8\u5e02\u573a\u7684iOS\u548cAndroid\u7b49\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u76f8\u6bd4\uff0cMartech\u5e76\u4e0d\u662f\u5f88\u5e73\u53f0\u5316\u7684\uff0c\u540e\u8005\u50ac\u751f\u4e86\u6570\u767e\u4e07\u79cd\u53ef\u4ee5\u901a\u8fc7\u7b80\u5355\u70b9\u51fb\u5c31\u65e0\u7f1d\u5b89\u88c5\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u800c\u6bcf\u4e00\u4e2a\u8425\u9500\u6280\u672f\u6808\u90fd\u662f\u81ea\u5df1\u901a\u9053\u548c\u7ebf\u8def\u7684\u6df7\u5408\u3002<\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n

\u5bf9\u6211\u6765\u8bf4\uff0c\u8f6f\u4ef6\u5e73\u53f0\u80fd\u8fbe\u5230\u56db\u4e2a\u5c42\u7ea7\uff0c\u53ef\u4ee5\u4e3a\u63a5\u5165\u5176\u4e2d\u7684\u5e94\u7528\u5e26\u6765\u51dd\u805a\u529b\uff1a<\/strong><\/p>\n\n\n\n

1. \u6570\u636e\u2014\u2014\u5c06\u6570\u636e\u96c6\u4e2d\u5316\u548c\u89c4\u8303\u5316\uff0c\u4f7f\u5176\u6210\u4e3a\u300c\u8bb0\u5f55\u7684\u7cfb\u7edf\u300d <\/p>\n\n\n\n

2. \u5de5\u4f5c\u6d41\u2014\u2014\u5c06\u6570\u636e\u3001\u64cd\u4f5c\u548c\u6d3b\u52a8\u8fdb\u884c\u7ebf\u6027\u5316\u548c\u5e8f\u5217\u5316<\/p>\n\n\n\n

3. UI\uff08UX\uff09\u2014\u2014\u63d0\u4f9b\u4e00\u4e2a\u901a\u7528\u7684\u7528\u6237\u754c\u9762\u548c\u7528\u6237\u4f53\u9a8c<\/p>\n\n\n\n

4. \u6cbb\u7406\uff1a\u7ba1\u7406\u5e94\u7528\u7684\u8ba1\u8d39\u3001\u5408\u89c4\u6027\u548c\u6027\u80fd<\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n

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\u4ecd\u5c06\u6709\u98ce\u6295\u516c\u53f8\u8d44\u52a9\u7684Martech \u521b\u6295\u516c\u53f8\uff0c\u5728\u52aa\u529b\u6210\u4e3a\u8de8\u591a\u4e2a\u751f\u6001\u7cfb\u7edf\u5e73\u53f0\u4e0b\u7684\u67d0\u4e00\u7c7b\u522b\u7684\u9886\u5bfc\u8005\uff0c\u6216\u662f\u81ea\u8eab\u6210\u4e3a\u4e00\u4e2a\u9886\u5bfc\u8005\u5e73\u53f0\u3002\u6211\u628a\u5b83\u4eec\u5206\u522b\u770b\u4f5c\u662fMartech\u957f\u5c3e\u7684\u300c\u8eaf\u5e72\u300d\u548c\u300c\u5934\u90e8\u300d\u3002\u4f46\u662f\u5728Martech\u529f\u80fd\u5168\u91cf\u548c\u5168\u7c7b\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e2a\u957f\u5c3e\u4f1a\u53d8\u5f97\u975e\u5e38\u6709\u9769\u547d\u6027\u3002<\/p>\n\n\n\n

\u5982\u679c\u4f60\u773a\u671b\u73b0\u4eca\u4e3b\u8981Martech\u5e73\u53f0\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u4f60\u4f1a\u53d1\u73b0\u90a3\u5df2\u7ecf\u6210\u5f62\u3002\u63a8\u6d4b\u672a\u6765\u6570\u5e74\u7684\u8fd9\u4e00\u8d8b\u52bf\uff0c\u4e0d\u96be\u60f3\u8c61\u5b83\u4f1a\u5982\u4f55\u5b9a\u4e49\u8425\u9500\u8f6f\u4ef6\u7684\u7b2c\u4e8c\u4e2a\u9ec4\u91d1\u65f6\u4ee3\u3002<\/p>\n\n\n\n

2. \u4e13\u5bb6\u5c06\u8f6f\u4ef6\u548c\u670d\u52a1\u878d\u5408\u4ee5\u5b9e\u73b0\u66f4\u591a\u6210\u679c<\/strong><\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n

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