{"id":17188,"date":"2019-02-01T22:56:09","date_gmt":"2019-02-01T14:56:09","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=17188"},"modified":"2019-02-01T22:56:11","modified_gmt":"2019-02-01T14:56:11","slug":"%e5%b7%a8%e6%a9%a1%ef%bc%9a%e3%80%8a%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e3%80%8b%e5%a6%82%e4%bd%95%e8%8e%b7%e5%8f%96%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/17188.html","title":{"rendered":"\u5de8\u6a61\uff1a\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u5982\u4f55\u83b7\u53d6\u7528\u6237\u589e\u957f"},"content":{"rendered":"\n<p> \u4e0a\u9762\u7684\u5e7f\u544a\u5176\u5b9e\u633a\u4e0d\u9519\u7684\u2b06\ufe0f\u2b06\ufe0f <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"300\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u589e\u957f\u9ed1\u5ba2-6.png\" alt=\"\" class=\"wp-image-17189\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u662f\u4e00\u672c\u6709\u5173\u4ea7\u54c1\u7684\u4e66\uff0c\u5173\u4e8e\u5982\u4f55\u83b7\u53d6<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\u7684\u3002<br><\/p>\n\n\n\n<p>\u8fd9\u672c\u4e66\u662f\u7b2c\u4e00\u672c\u7cfb\u7edf\u4ecb\u7ecd\u4e86\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u201d\u8fd9\u4e00\u7845\u8c37\u70ed\u95e8\u8bdd\u9898\u7684\u4e66\uff0c\u5185\u5bb9\u65b0\u9896\u3002\u7f3a\u70b9\u662f\u4f5c\u8005\u5bf9<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u77e5\u8bc6\u4f53\u7cfb\u7684\u63d0\u70bc\u6df1\u5ea6\u4e0d\u591f\uff0c\u4e3e\u51fa\u4e86\u8bb8\u591a\u56fd\u5185\u5916\u7684\u6848\u4f8b\uff0c\u4f46\u5927\u591a\u5206\u6790\u6d41\u4e8e\u8868\u9762\uff0c\u5185\u5bb9\u4e0d\u591f\u7b80\u7ec3\u6709\u5229\uff0c\u6848\u4f8b\u8fc7\u591a\u4e3e\u5f97\u6709\u70b9\u81c3\u80bf\u3002\u770b\u5b8c\u6211\u89c9\u5f97\u6211\u4e5f\u5f97\u770b\u770b\u300a\u91d1\u5b57\u5854\u539f\u7406\u300b\u4e86\uff0c\u80fd\u5728\u601d\u60f3\u5c42\u9762\u6709\u529b\u5730\u63d0\u70bc\u51fa\u77e5\u8bc6\u7ed3\u6784\uff0c\u5728\u5199\u4f5c\u548c\u4ea4\u8c08\u65f6\u80fd\u6761\u7406\u6e05\u6670\uff0c\u7ed3\u6784\u4e25\u8c28\u5b9e\u5728\u662f\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4f55\u4e3a\u589e\u957f\u9ed1\u5ba2\uff1f\u589e\u957f\u9ed1\u5ba2\u662f\u7845\u8c37\u5f53\u4e0b\u70ed\u95e8\u7684\u65b0\u5546\u4e1a\u65b9\u6cd5\u8bba\uff0c\u5176\u7cbe\u9ad3\u5728\u4e8e\u901a\u8fc7\u5feb\u8282\u594f\u6d4b\u8bd5\u548c\u8fed\u4ee3\uff0c\u4ee5\u6781\u4f4e\u751a\u81f3\u96f6\u6210\u672c\u83b7\u53d6\u5e76\u7559\u5b58\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u5e94\u8be5\u5177\u5907<strong>\u6570\u636e<\/strong>\u601d\u7ef4\uff0c\u64c5\u4e8e\u6536\u96c6\u6570\u636e\uff0c\u5206\u6790\u6570\u636e\uff0c\u76f8\u4fe1\u6570\u636e\u3002\u7136\u540e\uff0c\u5e94\u8be5\u4e13\u6ce8\u76ee\u6807\uff0c\u5584\u7528<strong>MVP<\/strong><sub>\u30101\u3011<\/sub>\u5f00\u53d1\u6a21\u5f0f\uff1b\u540c\u65f6\u5173\u6ce8\u7ec6\u8282\uff0c\u64c5\u957f\u7528<strong>A\/B\u6d4b\u8bd5<\/strong><sub>\u30102\u3011<\/sub>\u6765\u8fdb\u884c\u7ec6\u8282\u4f18\u5316\uff1b\u81f4\u529b\u4e8e\u8ffd\u6c42<strong><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span><\/strong>\u72b6\u6001<sub>\u30103\u3011<\/sub>\u3002<\/p>\n\n\n\n<p>\u6ce8\uff1a<\/p>\n\n\n\n<p>\u30101\u3011\uff1aMVP\u6a21\u5f0f:\u6700\u5c0f\u5316\u53ef\u5b9e\u884c\u4ea7\u54c1\uff0cMinimumViable Product<\/p>\n\n\n\n<p>\u30102\u3011\uff1aA\/B\u6d4b\u8bd5\uff1aAB\u6d4b\u8bd5\u662f\u4e3aWeb\u6216App\u754c\u9762\u6216\u6d41\u7a0b\u5236\u4f5c\u4e24\u4e2a\uff08A\/B\uff09\u6216\u591a\u4e2a\uff08A\/B\/n\uff09\u7248\u672c\uff0c\u5728\u540c\u4e00\u65f6\u95f4\u7ef4\u5ea6\uff0c\u5206\u522b\u8ba9\u7ec4\u6210\u6210\u5206\u76f8\u540c\uff08\u76f8\u4f3c\uff09\u7684\u8bbf\u5ba2\u7fa4\u7ec4\uff08\u76ee\u6807\u4eba\u7fa4\uff09\u968f\u673a\u7684\u8bbf\u95ee\u8fd9\u4e9b\u7248\u672c\uff0c\u6536\u96c6\u5404\u7fa4\u7ec4\u7684\u7528\u6237\u4f53\u9a8c\u6570\u636e\u548c\u4e1a\u52a1\u6570\u636e\uff0c\u6700\u540e\u5206\u6790\u3001\u8bc4\u4f30\u51fa\u6700\u597d\u7248\u672c\uff0c\u6b63\u5f0f\u91c7\u7528\uff09\u3002<\/p>\n\n\n\n<p>\u30103\u3011\uff1aPMF\uff1aPMF\u6307\u7684\u662f\u4ea7\u54c1\u4e0e\u5e02\u573a\u5339\u914d\u7684\u4ea7\u54c1\u3002\u201c\u5728\u4e00\u4e2a\u597d\u7684\u5e02\u573a\u91cc, 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u6b64\u7c7b\u5185\u5bb9\u793e\u4ea4\u5e73\u53f0\u3002\u6240\u4ee5\u5728\u5f15\u5165\u79cd\u5b50\u7528\u6237\u65f6\u8981\u8b66\u60d5\u201c\u5403\u74dc\u7fa4\u4f17\u201d\uff0c\u4ed6\u4eec\u5f80\u5f80\u4e0d\u521b\u9020\u4f18\u8d28\u5185\u5bb9\uff0c\u4f46\u5374\u6709\u4e00\u5806\u62b1\u6028\u548c\u4e0d\u6ee1\uff0c\u53ef\u80fd\u4f1a\u5e26\u504f\u4ea7\u54c1\u65b9\u5411\uff0c\u4ea7\u751f\u8fc7\u591a\u5dee\u8bc4\u3002\u4f18\u8d28\u5185\u5bb9\u7684\u5bfc\u5165\u8fd8\u6709\u4e00\u4e9b\u6377\u5f84\uff0c\u6bd4\u5982\u7528\u7f51\u7edc\u722c\u866b\u6293\u53d6\u7f51\u7edc\u7684\u5df2\u6709\u8d44\u6e90\u5bfc\u5165\u5e73\u53f0\u3002\uff08\u5e38\u89c1\u7684\u662f\u4e00\u4e9b\u5c0f\u793e\u4ea4\u5e73\u53f0\u8d77\u6b65\u65f6\u6293\u53d6\u5176\u4ed6\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u81ea\u62cd\u5934\u50cf\u6765\u751f\u6210\u5047\u7684\u7528\u6237\uff09<br><\/p>\n\n\n\n<p>\u4f18\u8d28\u79cd\u5b50\u7528\u6237\u5e38\u5e38\u96be\u4ee5\u5bfb\u6c42\uff0c\u8fd9\u65f6\u9700\u8981\u521b\u4e1a\u56e2\u961f\u6765\u5e72\u201c\u810f\u6d3b\u7d2f\u6d3b\u201d\uff0c\u5373\u521b\u4e1a\u56e2\u961f\u81ea\u5df1\u6210\u4e3a\u4ea7\u54c1\u7684\u7b2c\u4e00\u6279\u4f18\u8d28\u5185\u5bb9\u751f\u4ea7\u8005\uff0c\u7531\u5185\u90e8\u5411\u5916\u63a8\u5e7f\u3002\uff08\u805a\u7f8e\u4f18\u54c1\u3001\u6709\u9053\u4e91\u7b14\u8bb0\u90fd\u662f\u5982\u6b64\u8d77\u6b65\u7684\uff09<\/p>\n\n\n\n<p>\u5229\u7528\u201c\u793e\u4ea4\u7ea2\u5229\u201d\uff1a\u793e\u4ea4\u5e73\u53f0\u4e0a\u6709\u5de8\u5927\u7684\u6d41\u91cf\uff0c\u662f\u4e00\u4e2a\u51e0\u4e4e\u5fc5\u9700\u5229\u7528\u7684\u6d41\u91cf\u5165\u53e3\u3002\uff08\u5982\u5531\u5427\u3001\u7f8e\u62cd\u3001\u7f8e\u56e2\u7b49\uff09<\/p>\n\n\n\n<p>\u4e3b\u52a8\u83b7\u53d6\u5927\u91cf\u7528\u6237\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<p>1\u3001<strong>\u5185\u5bb9\u8425\u9500<\/strong>\uff1a\u6253\u9020\u6301\u7eed\u8f93\u51fa\u7684\u4f20\u64ad\u5f15\u64ce\u3002\uff08\u7528\u4f60\u7684\u4ea7\u54c1\u6301\u7eed\u8f93\u51fa\u5185\u5bb9\u5230\u516c\u4f17\u89c6\u91ce\u3002\uff09<\/p>\n\n\n\n<p>2\u3001<strong>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u5e94\u7528\u5546\u5e97\u4f18\u5316<\/strong>\u3002\uff08\u8fd9\u4e2a\u5c5e\u4e8e\u6280\u672f\u6027\u5185\u5bb9\uff0c\u7b80\u5199\u4e3aSEO\u548cASO\uff0c\u6280\u672f\u590d\u6742\uff0c\u5df2\u7ecf\u5f62\u6210\u4e24\u4e2a\u6210\u719f\u7684\u884c\u4e1a\u3002\u53ef\u4ee5\u81ea\u5df1\u4e0a\u624b\u91c7\u7528\u4e00\u4e9b\u7b80\u5355\u7684\u6765\u8fdb\u884c\u4f18\u5316\u3002\uff09<\/p>\n\n\n\n<p>3\u3001<strong>\u6346\u7ed1\u9500\u552e<\/strong>\u3002\uff08\u5982\u901a\u8fc7\u8c4c\u8c46\u835a\u5e73\u53f0\u4e0b\u8f7d\u8f6f\u4ef6\u65f6\u4f1a\u88ab\u6346\u7ed1\u4e0b\u8f7d\u8c4c\u8c46\u835a\u3002\uff09<\/p>\n\n\n\n<p>4\u3001<strong>\u9965\u997f\u8425\u9500<\/strong>\u3002<\/p>\n\n\n\n<p>5\u3001<strong>\u5ba3\u4f20\u63a8\u5e7f<\/strong>\u3002\u5199\u5ba3\u4f20\u6587\u7ae0\u5230\u76ee\u6807\u7528\u6237\u7684\u5185\u5bb9\u8ba2\u9605\u5e73\u53f0\u3002\u76f4\u767d\u4ecb\u7ecd\u4ea7\u54c1\u5c31\u597d\uff0c\u7a81\u51fa\u4e24\u4e09\u4e2a\u4ea7\u54c1\u4f18\u70b9\uff0c\u63cf\u8ff0\u4f7f\u7528\u573a\u666f\u3002\u56e2\u961f\u8bbf\u8c08\uff1a\u8fd8\u53ef\u4ee5\u8ba9\u5f00\u53d1\u56e2\u961f\u8bf4\u8bf4\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u9047\u5230\u7684\u56f0\u96be\uff0c\u8bb2\u8bb2\u4ea7\u54c1\u6545\u4e8b\u3002<\/p>\n\n\n\n<p>6\u3001\u7ebf\u4e0b\u5730\u63a8\u3002\u5230\u4f7f\u7528\u573a\u666f\u5730\u63a8\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>7\u3001\u5f00\u53d1\u6d77\u5916\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u4e8c\u3001Activation\u6fc0\u53d1\u6d3b\u8dc3<br>1\u3001\u4f7f\u7528A\/B\u6d4b\u8bd5\u6765\u4f18\u5316\u4ea7\u54c1\u754c\u9762\u7684UI\u548c\u6587\u6848\u7684\u8bbe\u8ba1\uff0c\u4ee5\u63d0\u9ad8\u7528\u6237\u8f6c\u5316\u7387\u3002<br>2\u3001\u4ea7\u54c1\u6e38\u620f\u5316\u3002\u6bd4\u5982\u53ef\u4ee5\u597d\u597d\u7814\u7a76\u4e00\u4e0b\u661f\u5df4\u514b\u4f1a\u5458\u5361\u7684\u73a9\u6cd5\uff0c\u7c7b\u4f3c\u6e38\u620f\u201c\u6253\u602a\u5347\u7ea7\u201d\u7684\u8bbe\u8ba1\uff0c\u6709<strong>\u76ee\u6807<\/strong>\u3001\u6709<strong>\u89c4\u5219<\/strong>\u3001\u6709<strong>\u53cd\u9988\u7cfb\u7edf<\/strong>\uff0c\u6fc0\u53d1<strong>\u7528\u6237\u81ea\u613f\u53c2\u4e0e<\/strong>\u3002\u4f46\u662f\uff0c\u4ea7\u54c1\u7684\u957f\u4e45\u751f\u547d\u529b\u8fd8\u662f\u8981\u4f9d\u9760\u4ea7\u54c1\u7684\u4f7f\u7528\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>3\u3001\u5bfc\u5165\u673a\u5668\u4eba\u3002\u6bd4\u5982\u5fae\u535a\u4e3b\u52a8\u5bfc\u5165\u50f5\u5c38\u7c89\uff0c\u4f1a\u81ea\u52a8\u8f6c\u53d1\u52a0\u56de\u590d\u3002<br><br>\u4e09\u3001Retention\u63d0\u9ad8\u7559\u5b58<br>1\u3001\u5173\u6ce8\u7559\u5b58\u7387\u3002\u5173\u6ce8\u6700\u91cd\u8981\u7684\u6570\u636e\uff1a\u7528\u6237\u7684\u7559\u5b58\u7387\u3002\u7559\u5b58\u7387\u6bd4\u589e\u957f\u7387\u66f4\u4e3a\u91cd\u8981\u3002\uff08\u6b21\u65e5\u7559\u5b58\u7387\u6700\u5c1140%\uff0c\u6708\u7559\u5b58\u7387\u6700\u5c1110%\uff09<\/p>\n\n\n\n<p>2\u3001\u5f15\u5bfc\u7528\u6237\u4e0a\u624b\u3002\u7ecf\u5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