{"id":18085,"date":"2019-02-26T21:08:42","date_gmt":"2019-02-26T13:08:42","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18085"},"modified":"2021-06-10T11:10:08","modified_gmt":"2021-06-10T03:10:08","slug":"%e5%91%8a%e5%88%ab%e9%94%80%e5%94%ae%e6%bc%8f%e6%96%97%ef%bc%8c%e8%bf%8e%e6%8e%a5%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/18085.html","title":{"rendered":"\u544a\u522b\u9500\u552e\u6f0f\u6597\uff0c\u8fce\u63a5\u751f\u547d\u5468\u671f\u8425\u9500"},"content":{"rendered":"\n
<\/p>\n\n\n\n
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\u5728\u4e66\u4e2d\uff0cWilliam\u8be6\u7ec6\u9610\u8ff0\u4e86\u9500\u552e\u5e94\u5982\u4f55\u901a\u8fc7\u300c\u6f0f\u6597\u5bf9\u4e00\u4e2a\u5bbd\u6cdb\u666e\u901a\u7684\u6982\u5ff5\u8fdb\u884c\u538b\u7f29\u300d\uff0c\u5f15\u5bfc\u6d88\u8d39\u8005\/\u5ba2\u6237\u5b8c\u6210\u300c\u4ece\u5173\u6ce8\u5230\u5174\u8da3\uff0c\u518d\u5230\u8d2d\u4e70\u7684\u9636\u6bb5\u6027\u8de8\u8d8a\u300d\u3002\u6362\u800c\u8a00\u4e4b\uff0c\u8981\u60f3\u8ba9\u6d88\u8d39\u8005\/\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\uff0c\u9500\u552e\u9700\u8981\u5f15\u5bfc\u6d88\u8d39\u8005\/\u5ba2\u6237\u4ece\u9500\u552e\u6f0f\u6597\u6700\u521d\u7684\u8ba4\u77e5\uff08Awareness\uff09\u9636\u6bb5\uff0c\u8fc7\u6e21\u5230\u5174\u8da3\uff08Interest\uff09\u9636\u6bb5\uff0c\u518d\u8de8\u8d8a\u5230\u6e34\u671b\/\u51b3\u7b56\uff08Desire\/Decision\uff09\u9636\u6bb5\uff0c\u6700\u7ec8\u8fdb\u5165\u8d2d\u4e70\uff08Action\uff09\u9636\u6bb5\u3002<\/p>\n\n\n\n
\u4e3a\u4f55\u9500\u552e\u6f0f\u6597\u4e0d\u518d\u9002\u7528\uff1f<\/strong><\/p>\n\n\n\n \u5bf9\u4e8e\u7edd\u5927\u591a\u6570\u9500\u552e\u6f0f\u6597\u800c\u8a00\uff0c\u901a\u5e38\u9700\u8981\u7ed3\u5408\u4e00\u4e9b\u9500\u552e\u6216\u8425\u9500\u6218\u7565\u6765\u4fc3\u4f7f\u6d88\u8d39\u8005\/\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\uff0c\u5982\uff1a<\/p>\n\n\n\n \u751f\u5bf9\u5546\u54c1\u6216\u670d\u52a1\u975e\u4e70\u4e0d\u53ef\u7684\u60c5\u7eea\u3002 <\/p>\n\n\n\n \u4f46\u8fd1\u5e74\u6765\uff0c\u6d88\u8d39\u8005\/\u5ba2\u6237\u8d8a\u6765\u8d8a\u62b5\u5236\u8fd9\u4e9b\u7c7b\u578b\u7684\u9500\u552e\u65b9\u5f0f\u3002\u5728\u6d88\u8d39\u8005\/\u5ba2\u6237\u773c\u4e2d\uff0c\u8fd9\u7c7b\u9500\u552e\u65b9\u5f0f\u5f80\u5f80\u4e0e\u6b3a\u9a97\u3001\u5978\u733e\u7b49\u8d1f\u9762\u5370\u8c61\u6302\u94a9\u3002\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u7c7b\u9500\u552e\u65b9\u5f0f\u6216\u4f1a\u5bfc\u81f4\u6d88\u8d39\u8005\/\u5ba2\u6237\u7684\u6d41\u5931\u3002<\/p>\n\n\n\n Rutgers Business Review\u5728\u5176\u53d1\u5e03\u7684\u6d88\u8d39\u8005\u504f\u597d\u8c03\u67e5\u62a5\u544a\u4e2d\u6307\u51fa\uff1a<\/p>\n\n\n\n \u300c\u5c3d\u7ba1\u9ad8\u538b\u6218\u672f\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u7acb\u7aff\u89c1\u5f71\u7684\u77ed\u671f\u9500\u552e\u4e1a\u7ee9\uff0c\u4f46\u4ece\u957f\u8fdc\u770b\uff0c\u5bf9\u6d88\u8d39\u8005\u3001\u9500\u552e\u548c\u96f6\u552e\u5546\u662f\u4e0d\u5229\u7684\u3002\u56e0\u6613\u5f15\u8d77\u6d88\u8d39\u8005\u4e0d\u9002\uff0c\u9ad8\u538b\u6218\u672f\u4e00\u76f4\u5907\u53d7\u6307\u8d23\u3002\u5728\u6d88\u8d39\u8005\u773c\u4e2d\uff0c\u8fd9\u7c7b\u9ad8\u538b\u6218\u672f\u5f80\u5f80\u88ab\u6302\u4e0a\u4e0d\u516c\u5e73\u3001\u7b97\u8ba1\u548c\u6216\u4e0d\u9053\u5fb7\u7684\u6807\u7b7e\u3002\u300d<\/p>\n\n\n\n \u4e3a\u6d4b\u91cf\u6d88\u8d39\u8005\/\u5ba2\u6237\u5bf9\u9500\u552e\u538b\u529b\u7684\u611f\u77e5\u5ea6\uff0c\u8be5\u8c03\u7814\u7279\u610f\u5efa\u7acb\u4e86\u4e00\u5957\u8bc4\u4f30\u4f53\u7cfb\uff08\u89c1\u4e0b\u56fe\uff09\uff1a<\/p>\n\n\n\n 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Three\u53d1\u5e03\u7684\u5f53\u4ee3\u6d88\u8d39\u8005\u8c03\u7814\u62a5\u544a\u6307\u51fa\uff0c\u7ea660%\u7684\u5343\u79a7\u4e00\u4ee3\u5728\u8d2d\u4e70\u9ad8\u5ba2\u5355\u4ef7\u7684\u5546\u54c1\u6216\u670d\u52a1\u524d\u4f1a\u5728\u7b2c\u4e09\u65b9\u6216\u4ea7\u54c1\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u8bc4\u8bba\uff1bBigCommerce\u7814\u7a76\u8868\u660e\uff0c\u4ec59.6%Z\u4e16\u4ee3\u5728\u5b9e\u4f53\u5e97\u8fdb\u884c\u8d2d\u7269\uff0c\u4e14\u4ee4\u4eba\u610f\u5916\u7684\u662f\uff0cInstagram\u548cSnapchat\u7adf\u662fZ\u4e16\u4ee3\u7684\u4e3b\u6d41\u8d2d\u7269\u5e73\u53f0\u3002<\/p>\n\n\n\n \u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u8d4b\u4e88\u4e86\u6d88\u8d39\u8005\/\u5ba2\u6237\u66f4\u591a\u8d2d\u4e70\u51b3\u7b56\u7684\u8bdd\u8bed\u6743\u3002\u4e00\u5473\u5730\u5c06\u62e5\u6709\u66f4\u591a\u4fe1\u606f\u548c\u8bdd\u8bed\u6743\u7684\u6d88\u8d39\u8005\/\u5ba2\u6237\u7f6e\u4e8e\u5355\u5411\u5c01\u95ed\u7684\u9500\u552e\u6f0f\u6597\u4e2d\u5df2\u4e0d\u518d\u9002\u7528\u3002<\/p>\n\n\n\n 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