{"id":18591,"date":"2019-03-09T19:58:25","date_gmt":"2019-03-09T11:58:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18591"},"modified":"2019-03-09T19:58:28","modified_gmt":"2019-03-09T11:58:28","slug":"%e5%a6%82%e4%bd%95%e4%b8%ba-b2b-%e4%ba%a7%e5%93%81%e7%bb%98%e5%88%b6%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%ef%bc%88persona%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/18591.html","title":{"rendered":"\u5982\u4f55\u4e3a B2B \u4ea7\u54c1\u7ed8\u5236\u7528\u6237\u753b\u50cf\uff08Persona\uff09"},"content":{"rendered":"\n<p>\u300c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f\" title=\"\u7528\u6237\u753b\u50cf\" target=\"_blank\">\u7528\u6237\u753b\u50cf<\/a><\/span>\uff08Persona\uff09\u53ef\u4ee5\u65f6\u523b\u63d0\u9192\u516c\u53f8\u6bcf\u4e2a\u4eba\uff0c\u6211\u4eec\u662f\u5728\u4e3a\u8c01\u8bbe\u8ba1\u4ea7\u54c1\u3002\u300d\u7ed8\u5236\u7528\u6237\u753b\u50cf\u662f\u5149\u6da7\u4ea7\u54c1\u521b\u65b0\u65b9\u6cd5\u8bba\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u73af\u8282\u3002\u4f46\u662f C \u7aef\u4ea7\u54c1\u7684\u7528\u6237\u753b\u50cf\u548c B \u7aef\u4ea7\u54c1\u7684\u7528\u6237\u753b\u50cf\u53c8\u6709\u5f88\u5927\u7684\u533a\u522b\u3002\u4eca\u5929\uff0c\u5149\u6da7\u5b9e\u9a8c\u5ba4\u4e3a\u5927\u5bb6\u7ffb\u8bd1\u6765\u81ea  Elena Sviridenko \u7684\u6587\u7ae0\uff0c\u8bb2\u8ff0\u7ed8\u5236 B \u7aef\u4ea7\u54c1\u7528\u6237\u753b\u50cf\u6ce8\u610f\u4e8b\u9879\u548c\u57fa\u672c\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p><strong>B2B \u884c\u4e1a\u7684\u7279\u6027<\/strong><\/p>\n\n\n\n<p>\u4fd7\u8bdd\u8bf4\uff0c\u4e07\u4e8b\u5f00\u5934\u96be\u3002\u5f53\u6211\u7b2c\u4e00\u6b21\u4e3a B2B \u516c\u53f8\u505a\u7528\u6237\u753b\u50cf\u8bbe\u8ba1\u65f6\uff0c\u6211\u53d1\u73b0 B2B \u4e0e B2C \u7684\u5dee\u5f02\u975e\u5e38\u5927\u3002<\/p>\n\n\n\n<p>B2B \u884c\u4e1a\u7684\u7528\u6237\u753b\u50cf\u6240\u5bf9\u5e94\u7684\u4e0d\u662f\u4e00\u4e2a\u4e2a\u4f53\u800c\u662f\u4e00\u4e2a\u7ec4\u7ec7\uff0c\u540c\u65f6\u4e5f\u5305\u62ec\u8fd9\u4e2a\u7ec4\u7ec7\u80cc\u540e\u7684\u4eba\u2014\u2014\u65e2\u5305\u62ec\u4f01\u4e1a\u7ba1\u7406\u8005\uff08\u51b3\u7b56\u8005\uff09\u4e5f\u5305\u62ec\u771f\u6b63\u4f7f\u7528\u4ea7\u54c1\u7684\u4eba\uff08\u7ec8\u7aef\u7528\u6237\uff09\u3002\u5f53\u65f6\u7684\u6211\u5e76\u4e0d\u77e5\u9053\u5982\u4f55\u628a\u4ed6\u4eec\u7ed3\u5408\u5728\u4e00\u8d77\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u7ecf\u5386\u8ba9\u6211\u6df1\u53d7\u632b\u6298\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\u6211\u6c42\u52a9 Google\uff1a\u300c\u5982\u4f55\u4e3a B2B \u4ea7\u54c1\u8bbe\u8ba1\u7528\u6237\u753b\u50cf\uff1f\u300d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"745\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7279\u6027-745x1024.jpg\" alt=\"\" class=\"wp-image-18592\"\/><\/figure><\/div>\n\n\n\n<p>\u4e00\u4f1a\u6211\u5c31\u5f97\u5230\u4e86\u4e00\u5927\u7968\u5173\u4e8e B2B \u4e70\u5bb6\u7528\u6237\u753b\u50cf\u7684\u6587\u7ae0\u3002\u8fd9\u66f4\u8ba9\u6211\u611f\u5230\u6cae\u4e27\u3002<\/p>\n\n\n\n<p>\u4ece\u5173\u952e\u8bcd\u4e2d\u5254\u9664\u300c\u8bbe\u8ba1\u300d\u4e5f\u65e0\u6d4e\u4e8e\u4e8b\uff0c\u7ed3\u679c\u4ecd\u7136\u662f\u5173\u4e8e B2B \u5e02\u573a\u8425\u9500\u7684\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u300cOK, Google\uff0c\u4f60\u4e0d\u77e5\u9053\u5e02\u573a\u8425\u9500\u7684\u76ee\u6807\u7528\u6237\u548c\u4ea7\u54c1\u8bbe\u8ba1\u7684\u76ee\u6807\u7528\u6237\u533a\u522b\u5417\uff1f\u300d<\/p>\n\n\n\n<p>\u770b\u8d77\u6765\u6b63\u662f\u56e0\u4e3a\u6211\u4eec\u7ecf\u5e38\u628a\u4e8c\u8005\u6df7\u4e3a\u4e00\u8c08\uff0c\u6240\u4ee5 Google \u624d\u88ab\u6559\u4f1a\u9519\u8bef\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u7528\u6237\u753b\u50cf vs 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\u6211\u4e0d\u65ad\u5730\u53bb\u5b8c\u5584\u5b83\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5b83\u4f1a\u53d8\u5f97\u8d8a\u6765\u8d8a\u6709\u53c2\u8003\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u80fd\u4f1a\u60f3\u5728\u4f60\u7684\u7528\u6237\u753b\u50cf\u4e2d\u52a0\u5165\u8d8a\u6765\u8d8a\u591a\u7684\u7ec6\u8282\uff0c\u4f46\u662f\u4e0d\u8981\u56e0\u4e3a\u8d8a\u592a\u6df1\u5165\u7ec6\u8282\u800c\u8ba9\u81ea\u5df1\u8ff7\u5931\u65b9\u5411\u3002\u8fc7\u591a\u7684\u4fe1\u606f\u8ba9\u4f60\u5bf9\u771f\u5b9e\u9700\u6c42\u7684\u5173\u6ce8\u53d8\u7684\u6a21\u7cca\uff0c\u589e\u52a0\u4e86\u533a\u5206\u4e0d\u540c\u89d2\u8272\u7684\u96be\u5ea6\u3002<\/p>\n\n\n\n<p><strong>\u8bb0\u4f4f\uff0c\u7528\u6237\u753b\u50cf\u7684\u5173\u952e\u662f\u8981\u627e\u5230\u6838\u5fc3\u5dee\u5f02\u3002<\/strong><\/p>\n\n\n\n<p>\u5728 B2B 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class=\"wp-image-18594\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4f01\u4e1a\u51b3\u7b56\u8005 <\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u5411\u4f01\u4e1a\u9500\u552e\u4ea7\u54c1\uff0c\u4f46\u662f\u6700\u7ec8\u8fd8\u662f\u7531\u4eba\u6765\u505a\u51b3\u5b9a\u3002\u4f60\u8d8a\u4e86\u89e3\u4ed6\u4eec\u662f\u8c01\uff0c\u4ed6\u4eec\u7684\u89d2\u8272\u662f\u4ec0\u4e48\uff0c\u4f60\u5c31\u8d8a\u5bb9\u6613\u5b9e\u73b0\u5171\u60c5\u3002<\/p>\n\n\n\n<p>\u5728\u4f01\u4e1a\u4e2d\uff0c\u7b56\u7565\u5927\u591a\u90fd\u662f\u51fa\u81ea\u96c6\u4f53\u51b3\u7b56\uff08\u8463\u4e8b\u4f1a\u6216\u8005\u6267\u884c\u56e2\u961f\uff09\u3002\u4e0e\u5176\u8bd5\u56fe\u4e86\u89e3\u548c\u63cf\u8ff0\u6bcf\u4e00\u4e2a\u76f8\u5173\u4eba\uff0c\u4e0d\u5982\u8bd5\u7740\u53bb\u627e\u51fa\u6700\u6709\u5f71\u54cd\u529b\u7684\u90a3\u4e2a\u4eba\uff0c\u5c06\u5176\u4ed6\u4eba\u5217\u4e3a\u6821\u9a8c\u8005\u3002<\/p>\n\n\n\n<ul 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