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2014\u5e74\uff0c\u4e94\u540d\u8054\u5408\u521b\u59cb\u4eba\u521b\u529e\u4e86\u300c\u76d2\u5b50\u91cc\u7684\u5e8a\u300d\uff08bed-in-a-box\uff09\u521d\u521b\u516c\u53f8Casper\uff0c\u8be5\u516c\u53f8\u5bf9\u5e8a\u57ab\u884c\u4e1a\u7684\u4e00\u4e2a\u57fa\u672c\u89c2\u5bdf\u662f\uff1a\u8d2d\u4e70\u5e8a\u57ab\u662f\u4e00\u79cd\u300c\u7cdf\u7cd5\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u300d\u3002\u300c\u9500\u552e\u4eba\u5458\u5f88\u5f3a\u52bf\u300d\uff0c\u4ef7\u683c\u98d8\u9ad8\uff0c\u5927\u540c\u5c0f\u5f02\u7684\u9009\u62e9\u53c8\u4ee4\u4eba\u56f0\u60d1\u3002<\/p>\n\n\n\n \u4ed6\u4eec\u7684\u76ee\u6807\u662f\u5efa\u7acb\u4e00\u5bb6\u5728\u5404\u65b9\u9762\u90fd\u4e0e\u4f17\u4e0d\u540c\u7684\u5e8a\u57ab\u516c\u53f8\uff1a<\/p>\n\n\n\n \u5728\u4e0d\u5230\u4e24\u5e74\u7684\u65f6\u95f4\u91cc\uff0cCasper\u7684\u9500\u552e\u989d\u8fbe\u5230\u4e861\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n 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2014\u5e74\uff0c\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u53d1\u8868\u4e86\u4e00\u7bc72200\u5b57\u7684\u6587\u7ae0\uff0c\u8bb2\u8ff0\u4e86\u6d88\u8d39\u8005\u8bd5\u56fe\u8d2d\u4e70\u5e8a\u57ab\u7684\u300c\u5361\u592b\u5361\u5f0f\uff08\u8d85\u73b0\u5b9e\uff09\u300d\u8fc7\u7a0b\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4ed6\u4eec\u5c06\u8d23\u4efb\u76f4\u63a5\u5f52\u548e\u4e8e\u8fd9\u79cd\u201c\u9009\u62e9\u300d\u7684\u6982\u5ff5\u2014\u2014\u5982\u679c\u4f60\u8fd9\u6837\u79f0\u547c\u5b83\u7684\u8bdd\u3002\u5728\u8bd5\u56fe\u4e86\u89e3\u5b9e\u4f53\u5e97\u9500\u552e\u7684\u4e0d\u540c\u5e8a\u57ab\u4e4b\u95f4\u7684\u533a\u522b\u65f6\uff0c\u4e00\u4f4d\u9500\u552e\u4eba\u5458\u544a\u8bc9\u7b14\u8005\uff0c\u751a\u81f3\u4e0d\u540c\u540d\u79f0\u7684\u5e8a\u57ab\u5728\u4e0d\u540c\u7684\u5546\u5e97\u4e5f\u53ef\u80fd\u662f\u540c\u4e00\u79cd\u5546\u54c1\u3002<\/p>\n\n\n\n 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‘s\u4e5f\u8ba4\u8bc6\u5230\u5243\u987b\u5200\u8fd9\u4e9b\u5e74\u6765\u6b63\u53d8\u5f97\u6beb\u65e0\u5fc5\u8981\u7684\u590d\u6742\u3002\u7136\u800c\uff0c\u8be5\u516c\u53f8\u7684\u76ee\u6807\u5e76\u4e0d\u662f\u5c06\u6240\u6709\u7684\u9769\u65b0\u90fd\u63a8\u7ffb\u56de\u8d77\u70b9\u2014\u2014\u5b83\u53ea\u662f\u56de\u5f52\u5230\u8ba9\u5927\u591a\u6570\u6d88\u8d39\u8005\u90fd\u6700\u6ee1\u610f\u7684\u6a21\u5f0f\u3002<\/p>\n\n\n\n Harry\u4e5f\u50cfCasper\u4e00\u6837\uff0c\u540c\u54c1\u7c7b\u5546\u54c1\u9009\u62e9\u7684\u4e0d\u5fc5\u8981\u6027\u6210\u4e86\u8fd9\u4e2a\u54c1\u724c\u8bde\u751f\u7684\u6e29\u5e8a\u3002Harry\u7684\u521b\u59cb\u4ebaAndy Katz-Mayfield\u53bb\u6742\u8d27\u5e97\u4e70\u5200\u7247\uff0c\u7ecf\u5386\u4e86\u590d\u6742\u800c\u8352\u8c2c\u7684\u9009\u62e9\u8fc7\u7a0b\uff1a<\/p>\n\n\n\n \u4ed6\u5fc5\u987b\u627e\u5230\u5e97\u91cc\u7684\u5243\u987b\u5200\u533a\uff0c\u7136\u540e\u8bf7\u4e00\u540d\u5458\u5de5\u6765\u6253\u5f00\u9501\u7740\u7684\u76d2\u5b50\u3002<\/p>\n\n\n\n \u5728\u5f53\u65f6\u90a3\u4e2a\u60c5\u5f62\u4e2d\uff0c\u4ed6\u4e0d\u5f97\u4e0d\u4ece\u51e0\u5341\u79cd\u540d\u5b57\u7c7b\u4f3c\u300c\u6da1\u8f6e\u589e\u538b\u300d\u548c\u300c\u9a6c\u8d6b\u300d\u4e4b\u7c7b\u770b\u4e0d\u592a\u51fa\u533a\u522b\u7684\u7c7b\u578b\u4e2d\u505a\u51fa\u9009\u62e9\u2014\u2014\u6700\u540e\u4ed6\u603b\u5171\u82b1\u4e8625\u7f8e\u5143\uff0c\u4e70\u4e86\u56db\u4e2a\u5200\u7247\u548c\u4e00\u4e9b\u5243\u987b\u818f\u3002<\/p>\n\n\n\n \u4ed6\u6253\u7535\u8bdd\u7ed9\u4ed6\u7684\u670b\u53cbJeff Raider\uff0c\uff08\u4e4b\u524d\u662fWarbyParker\u7684\u8054\u5408\u521b\u59cb\u4eba\uff0c\u7a0d\u540e\u4f1a\u8be6\u7ec6\u4ecb\u7ecd\uff09\uff0c\u4e24\u4eba\u51b3\u5b9a\u5f00\u4e00\u5bb6\u5243\u987b\u5200\u516c\u53f8\uff0c\u751f\u4ea7\u4e00\u6b3e\u7b80\u5355\u7684\u5243\u987b\u5200:<\/p>\n\n\n\n \u4ed6\u4eec\u57282013\u5e743\u6708\u5f00\u59cb\u5907\u8d27\u5243\u987b\u5200\u624b\u67c41\u4e07\u53ea\uff0c\u51e0\u5929\u4e4b\u5185\u5c31\u552e\u7f44\u3002\u4e24\u5e74\u540e\uff0c\u4ed6\u4eec\u7684\u516c\u53f8\u4ef7\u503c7.5\u4ebf\u7f8e\u5143\uff0c2017\u5e74\u9500\u552e\u989d\u7ea6\u4e3a2\u4ebf\u7f8e\u5143\u3002\u6240\u6709\u8fd9\u4e00\u5207\u7684\u6218\u7ee9\u5f88\u5927\u7a0b\u5ea6\u4e0a\uff0c\u90fd\u662f\u5efa\u7acb\u5728\u4e00\u4e2a\u7406\u5ff5\u4e4b\u4e0a\u2014\u2014\u6d88\u8d39\u8005\u5728\u5243\u987b\u5200\u65b9\u9762\u7684\u9700\u6c42\uff0c\u5e76\u4e0d\u50cf\u4ed6\u4eec\u6240\u9762\u4e34\u7684\u4ea7\u54c1\u9009\u62e9\u90a3\u4e48\u591a\u3002<\/p>\n\n\n\n \u8fd9\u4e00\u7b56\u7565\u4e0e\u5243\u987b\u5200\u5de8\u5934\u5409\u5217\uff08Gillette\uff09\u65e9\u5148\u7684\u8425\u9500\u505a\u6cd5\u5f62\u6210\u4e86\u9c9c\u660e\u5bf9\u6bd4\u30022005\u5e74\uff0c\u5b9d\u6d01\u4ee5570\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u5409\u5217\u3002\u8be5\u516c\u53f8\u957f\u671f\u4ee5\u6765\u4ee5\u4e0d\u65ad\u63a8\u51fa\u4e00\u7cfb\u5217\u65b0\u4ea7\u54c1\u800c\u95fb\u540d\uff0c\u5e76\u5938\u5f20\u5730\u79f0\u6bcf\u4e00\u6b3e\u4ea7\u54c1\u90fd\u662f\u300c\u6700\u597d\u7684\u300d\u3002<\/p>\n\n\n\n \u8fc7\u53bb\u90a3\u79cd\u7a33\u6b65\u63d0\u9ad8\u4ef7\u683c\u7684\u505a\u6cd5\u800c\u5e7f\u4e3a\u4eba\u77e5\u2014\u2014\u81ea20\u4e16\u7eaa\u521d\u63a8\u51fa\u4ee5\u6765\uff0c\u5409\u5217\u5200\u7247\u7684\u4ef7\u683c\u4ece\u6bcf\u7247\u51e0\u7f8e\u5206\u6da8\u5230\u4e86\u6bcf\u72476\u7f8e\u5143\uff08\u5c3d\u7ba1\u6700\u8fd1\u5409\u5217\u964d\u4f4e\u4e86\u4ef7\u683c\uff0c\u521b\u9020\u4e86\u65b0\u7684\u5206\u9500\u6a21\u5f0f\uff09\u3002\u8fd9\u4e00\u6218\u7565\u5728\u5e2e\u52a9\u5409\u5217\u5efa\u7acb\u884c\u4e1a\u7edf\u6cbb\u5730\u4f4d\u65b9\u9762\uff0c\u7740\u5b9e\u6709\u6548\uff0c\u4ee5\u81f3\u4e8e\u5b83\u4e1a\u5df2\u6210\u4e3a\u5168\u7403MBA\u5b66\u751f\u6240\u719f\u77e5\u7684\u300c\u5243\u5200-\u5200\u7247\u300d\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u3002<\/p>\n\n\n\n \u76f8\u53cd\uff0cHarry\u2019s\u6253\u9020\u4e86\u4e00\u4e2a\u5d07\u5c1a\u7b80\u7ea6\u7684\u54c1\u724c\u3002\u8be5\u516c\u53f8\u53ea\u9500\u552e\u4e00\u79cd\u5200\u7247\uff0c\u6bcf\u7247\u5200\u7247\u7684\u66ff\u6362\u8d39\u7528\u7ea6\u4e3a1.87\u7f8e\u5143\u3002\u4f60\u53ef\u4ee5\u82b19\u7f8e\u5143\u4e70\u4e00\u4e2a\u6a61\u80f6\u628a\u624b\u6765\u5b89\u88c5\u8fd9\u4e9b\u5200\u7247\uff0c\u6216\u8005\u82b120\u7f8e\u5143\u5347\u7ea7\u5230\u91d1\u5c5e\u628a\u624b\u3002\u4e0e\u5409\u5217\u8fd9\u6837\u7684\u516c\u53f8\u76f8\u6bd4\uff0c\u5b83\u7684\u4ea7\u54c1\u7ebf\u76f8\u5bf9\u72ed\u7a84\uff0c\u8fd9\u4e5f\u6b63\u662f\u95ee\u9898\u6240\u5728\u3002<\/p>\n\n\n\n \u7136\u800c\uff0cHarry\u2019s\u63d0\u4f9b\u7684\u5355\u4e00\u5243\u987b\u5200\u9009\u62e9\u5b9e\u9645\u4e0a\u501f\u9274\u4e86\u5409\u5217\u7684\u4e00\u4e9b\u5173\u952e\u6280\u672f\u2014\u2014\u5b83\u4f7f\u7528\u56fa\u5b9a\u7684\u201c\u6700\u4f73\u300d\u5200\u7247\u6570\u91cf\u3002<\/p>\n\n\n\n \u6bcf\u628aHarry\u2019s\u7684\u5243\u987b\u5200\u90fd\u6709\u4e94\u4e2a\u5200\u7247\uff0c\u53e6\u5916\u5728\u80cc\u9762\u8fd8\u6709\u4e00\u4e2a\u5200\u7247\uff0c\u53ef\u4ee5\u5728\u66f4\u5c0f\u7684\u7a7a\u95f4\u91cc\u8fdb\u884c\u4fee\u526a\u2014\u2014\u5200\u7247\u7684\u6570\u91cf\u548c\u5e03\u5c40\u4e0e\u5409\u5217Fusion5\u57282006\u5e74\u9996\u6b21\u53d1\u5e03\u65f6\u7684\u5200\u7247\u6570\u91cf\u548c\u5e03\u5c40\u76f8\u540c\u3002<\/p>\n\n\n\n Harry\u2019s\u7684\u4e0e\u4f17\u4e0d\u540c\u4e4b\u5904\u5728\u4e8e\u6240\u6709\u65b0\u6a21\u578b\u548c\u65b0\u529f\u80fd\uff0c\u4e0d\u53e0\u52a0\u5728\u57fa\u7840\u7684\u4e94\u5200\u7247\u6a21\u578b\u4e4b\u4e0a\u3002<\/p>\n\n\n\n \u867d\u7136Dollar Shave Club\uff08\u4e4b\u540e\u4e5f\u4f1a\u8be6\u7ec6\u4ecb\u7ecd\uff09\u544a\u8bc9\u4f60\uff0c\u5b83\u7684\u5200\u7247\u300c\u68d2\u6781\u4e86\u300d\uff0c\u5409\u5217\uff08Gillette\uff09\u7684\u5243\u987b\u5200\u54c1\u724c\u6709\u300c\u9a6c\u8d6b\u300d\uff08Mach\uff09\u548c\u300c\u6da1\u8f6e\u300d\uff08Turbo\uff09\u7b49\u540d\u5b57\uff0c\u4f46Harry\u2019s\u53d1\u51fa\u4e86\u4e00\u79cd\u66f4\u5fae\u5999\u3001\u66f4\u53cb\u597d\u7684\u54c1\u724c\u58f0\u97f3: \u8fd9\u79cd\u300c\u7537\u4eba\u4e2d\u7684\u7537\u4eba\u300d\u7684\u54c1\u724c\u662fHarry\u2019s\u6a21\u5f0f\u6700\u7ec8\u6210\u529f\u7684\u5173\u952e\u3002\u4ec5\u4ec5\u5236\u9020\u4e00\u628a\u5243\u5200\u662f\u4e0d\u591f\u7684\u3002\u54c1\u724c\u9700\u8981\u8ba9\u6d88\u8d39\u8005\u76f8\u4fe1\uff0c\u8fd9\u4e00\u6b3e\u5243\u987b\u5200\u5b9e\u9645\u4e0a\u6bd4\u53e6\u4e00\u5bb6\u516c\u53f8\u7684\u5243\u987b\u5200\u66f4\u597d\u7528\u3002<\/p>\n\n\n\n \u901a\u8fc7\u63d0\u4f9b\u66f4\u5c11\u7684\u9009\u62e9\uff0cHarry\u2019s\u80fd\u591f\u8bf4\u670d\u987e\u5ba2\uff0c\u4ed6\u4eec\u65e0\u9700\u518d\u53bb\u5bfb\u627e\u522b\u7684\u5243\u987b\u5200\u3002<\/p>\n\n\n\n 3 Allbirds\u662f\u53e6\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u5c55\u73b0\u4e86\u4e00\u5bb6\u521d\u521b\u516c\u53f8\u6210\u529f\u5730\u5728\u4e00\u4e2a\u7531\u66f4\u5927\u3001\u66f4\u6210\u719f\u7684\u5de8\u5934\u628a\u63a7\u7684\u9886\u57df\u63a8\u51fa\u4e00\u6b3e\u7b80\u5355\u7684\u4ea7\u54c1\u3002\u7136\u800c\uff0c\u8fd9\u91cc\u7684\u6559\u8bad\u66f4\u591a\u7684\u662f\u5173\u4e8e\u54c1\u724c\u548c\u4fe1\u53f7\u3002<\/p>\n\n\n\n \u5728Phil Knight\u521b\u7acb\u8010\u514bNike\u4e4b\u524d\uff0c\u4ed6\u4ece\u65e5\u672c\u8fdb\u53e3Onitsuka Tigers\u8fd0\u52a8\u978b\uff0c\u5356\u7ed9\u5927\u5b66\u77ed\u8dd1\u8fd0\u52a8\u5458\u3002\u4ed6\u662f\u4e00\u540d\u8dd1\u6b65\u8fd0\u52a8\u5458\uff0c\u4ee5\u4ed6\u7684\u7ecf\u9a8c\u6765\u770b\uff0c\u8fd9\u79cd\u8dd1\u978b\u6bd4\u5f53\u65f6\u7f8e\u56fd\u7684\u8dd1\u978b\u8981\u597d\u5f97\u591a\u3002<\/p>\n\n\n\n \u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8010\u514b\u5f00\u59cb\u9500\u552e\u9002\u7528\u4e8e\u5404\u79cd\u4e0d\u540c\u573a\u5408\u7684\u978b\u5b50\u2014\u2014\u7bee\u7403\u3001\u8db3\u7403\u3001\u6ed1\u677f\u3001\u9ad8\u5c14\u592b\u3001\u6454\u8de4\u7b49\u3002<\/p>\n\n\n\n \u76f8\u6bd4\u4e4b\u4e0b\uff0c\u6210\u7acb\u4e8e2014\u5e74\u7684Allbirds\u6700\u521d\u53ea\u9500\u552e\u4e00\u79cd\u978b\u3002\u6b63\u5982Allbirds\u8054\u5408\u521b\u59cb\u4ebaTim Brown\u6240\u89e3\u91ca\u7684\u90a3\u6837\uff0c\u8fd9\u662f\u6709\u610f\u4e3a\u4e4b\uff1a \u8010\u514b\u4e00\u5f00\u59cb\u53ea\u662f\u5c06\u4e00\u6b3e\u8fd0\u52a8\u978b\u8f6c\u552e\u7ed9\u67d0\u7279\u5b9a\u7684\u5e02\u573a\uff0c\u4f46\u540e\u6765\u9010\u6e10\u6269\u5927\u4e86\u4ea7\u54c1\u7ebf\uff0c\u5e76\u5728\u6bcf\u6b3e\u8fd0\u52a8\u978b\u4e0a\u4e0d\u65ad\u63a8\u51fa\u65b0\u529f\u80fd\u3002<\/p>\n\n\n\n Allbirds\u7684\u54c1\u724c\u662f\u56f4\u7ed5\u978b\u5b50\u672c\u8eab\u7684\u8bbe\u8ba1\u548c\u300c\u5f31\u54c1\u724c\u5316\u300d\u6253\u9020\u7684\u3002\u4ea7\u54c1\u7684\u6838\u5fc3\u662f\u978b\u7684\u5f62\u72b6\u3001\u5916\u89c2\u548c\u811a\u611f\u3002<\/p>\n\n\n\n \u8fd9\u79cd\u7406\u5ff5\u5e2e\u52a9\u8be5\u516c\u53f8\u57282017\u5e749\u6708\u7b79\u96c6\u4e861750\u4e07\u7f8e\u5143\u7684B\u8f6e\u878d\u8d44\uff0c\u968f\u540e\u57282018\u5e7410\u6708\u53c8\u7b79\u96c6\u4e865000\u4e07\u7f8e\u5143\u7684C\u8f6e\u878d\u8d44\u3002\u5982\u4eca\uff0c\u8fd9\u53cc\u978b\u5df2\u6210\u4e3a\u4e00\u5bb6\u4f30\u503c14\u4ebf\u7f8e\u5143\u7684\u516c\u53f8\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n Allbirds\u8fd9\u4e2a\u300c\u4e00\u978b\u81f4\u80dc\u300d\u7684\u7b56\u7565\u5728\u5d07\u5c1a\u5236\u670d\u7684\u7845\u8c37\u627e\u5230\u4e86\u4e00\u4e2a\u7acb\u8db3\u70b9\u3002\u63a8\u51fa\u4e00\u6761\u597d\u88e4\u5b50\u7684\u7537\u88c5\u54c1\u724cBonobos\u4e5f\u662f\u8fd9\u4e48\u505a\u7684\uff0c\u5b83\u51e0\u4e4e\u89e3\u51b3\u4e86\u5404\u884c\u5404\u4e1a\u7537\u6027\u9762\u4e34\u7740\u7684\u4e00\u4e2a\u666e\u904d\u95ee\u9898\u3002<\/p>\n\n\n\n 4 Bonobos\u6210\u7acb\u4e8e2007\u5e74\uff0c\u662f\u6211\u4eec\u5217\u51fa\u7684D2C\u8425\u9500\u6848\u4f8b\u4e2d\u5386\u53f2\u6700\u60a0\u4e45\u7684\u516c\u53f8\u3002\u6c83\u5c14\u739b\u73b0\u5728\u7684\u5b50\u516c\u53f8\u63a8\u51fa\u4e00\u4e2a\u7b80\u5355\u7684\u524d\u63d0\uff1a\u8981\u5356\u4e00\u6761\u66f4\u597d\u7684\u88e4\u5b50\u3002\u5728\u8fd9\u4e00\u524d\u63d0\u4e0b\uff0cBonobos\u5bf9\u5176\u5ba2\u6237\u7fa4\u4ea7\u751f\u4e86\u5f71\u54cd\u529b\uff0c\u5e76\u5f00\u59cb\u4e86\u589e\u957f\u3002<\/p>\n\n\n\n \u5728\u516c\u53f8\u6210\u7acb6\u4e2a\u6708\u540e\uff0c\u5b83\u7684\u6536\u5165\u5e74\u589e\u957f\u989d\u8fbe\u5230\u4e86100\u4e07\u7f8e\u5143\u3002\u6700\u7ec8\uff0cBonobos\u5c06\u6269\u5927\u4e1a\u52a1\uff0c\u9500\u552e\u6b63\u88c5\u3001\u6cf3\u88c5\u3001\u886c\u886b\u548c\u8bb8\u591a\u5176\u4ed6\u670d\u9970\u914d\u4ef6\uff0c\u4e13\u6ce8\u4e8e\u7537\u58eb\u957f\u4e45\u4ee5\u6765\u4e0d\u5408\u8eab\u7684\u8863\u670d\u3002\u8fd9\u4e2a\u4ee5\u53ea\u9500\u552e\u706f\u82af\u7ed2\u88e4\u5b50\u8d77\u5bb6\u7684\u516c\u53f8\uff0c2010\u5e74\u7684\u8425\u6536\u4e3a950\u4e07\u7f8e\u5143\uff0c2013\u5e74\u7684\u8425\u6536\u8fd17000\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n Andy Dunn\u548c\u4ed6\u7684\u8054\u5408\u521b\u59cb\u4eba\u521b\u7acbBonobos\u65f6\uff0c\u8111\u5b50\u91cc\u6709\u4e24\u6761\u516c\u7406\uff1a<\/p>\n\n\n\n \u4ed6\u4eec\u5728\u7814\u7a76\u4e2d\u53d1\u73b0\uff0c\u5bf9\u5927\u591a\u6570\u7537\u6027\u6765\u8bf4\uff0c\u6b27\u6d32\u7684\u88e4\u5b50\u901a\u5e38\u592a\u9ad8\uff0c\u5927\u817f\u592a\u7d27\uff0c\u800c\u5927\u591a\u6570\u7f8e\u56fd\u7684\u88e4\u5b50\u662f\u56db\u56db\u65b9\u65b9\u7684\uff0c\u4e0d\u5408\u8eab\uff0c\u5927\u817f\u90e8\u4f4d\u6709\u5f88\u591a\u591a\u4f59\u7684\u5e03\u6599\u3002\u8fd9\u79cd\u5e03\u6599\u5bb9\u6613\u5728\u5927\u817f\u540e\u4fa7\u5806\u79ef\uff0c\u8ba9\u7537\u4eba\u770b\u8d77\u6765\u50cf\u300c\u5c3f\u5e03\u5c41\u80a1\u300d\u3002<\/p>\n\n\n\n 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Lauren\uff0c\u88f9\u8eab\u88d9\u8ba9\u4eba\u4eec\u5173\u5fc3Diane von Furstenberg\u4e00\u6837\u3002\u88e4\u5b50\u5f15\u8d77\u4e86\u4eba\u4eec\u7684\u6ce8\u610f\uff0c\u5e76\u5c06\u8fd9\u5bb6\u516c\u53f8\u53d1\u5c55\u6210\u73b0\u5728\u7684\u6837\u5b50\u3002<\/p>\n\n\n\n 5 BarkBox\u662f\u4e00\u6b3e\u4e13\u4e3a\u72d7\u72d7\u8bbe\u8ba1\u7684\u4ed8\u8d39\u73a9\u5177\u793c\u76d2\uff0c\u5b83\u7684\u76ee\u6807\u662f\u4e3a\u4e0d\u540c\u5e74\u9f84\u5c42\u7684\u5ba0\u7269\u4e3b\u4eba\u89e3\u51b3\u4e00\u4e2a\u517b\u72d7\u7684\u4e3b\u8981\u95ee\u9898\uff1a\u5f53\u4f60\u4e3a\u72d7\u72d7\u4e70\u4e1c\u897f\u65f6\uff0c\u8fd8\u662f\u5b58\u5728\u8fc7\u591a\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n 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BarkBox\u521b\u59cb\u4ebaMatt Meeker\u4ece\u4e3a\u72d7\u72d7\u8d2d\u7269\u7684\u7ecf\u5386\u4e2d\u770b\u5230\u4e86\u4e00\u4e2a\u673a\u4f1a\u3002\u5728\u666e\u901a\u7684\u5927\u578b\u5ba0\u7269\u5546\u5e97\u91cc\uff0c\u6d88\u8d39\u8005\u4f1a\u88ab\u5404\u79cd\u5404\u6837\u7684\u4ea7\u54c1\u6240\u56f0\u6270\uff0c\u533a\u5206\u5b83\u4eec\u5f88\u6709\u6311\u6218\u6027\u3002<\/p>\n\n\n\n Matt Meeker\u8ba4\u4e3a\u4ed6\u53ef\u4ee5\u901a\u8fc7\u8ba9\u6bdb\u8338\u8338\u7684\u5bb6\u5ead\u6210\u5458\u53d8\u5f97\u66f4\u6709\u8da3\u6765\u6539\u5584\u4ed6\u4eec\u7684\u8d2d\u7269\u4f53\u9a8c\u3002BarkBox\u4e0d\u4f1a\u4ece\u5404\u79cd\u5404\u6837\u7684\u96f6\u98df\u548c\u73a9\u5177\u4e2d\u6311\u9009\u72d7\u72d7\u53ef\u80fd\u4e0d\u559c\u6b22\u7684\u4e1c\u897f\uff0c\u800c\u662f\u6bcf\u6708\u63d0\u4f9b\u4e0d\u540c\u79cd\u7c7b\u7684\u5546\u54c1\u548c\u6837\u54c1\u3002<\/p>\n\n\n\n \u4ed6\u8bbe\u60f3\u6253\u5f00\u4e00\u4e2aBarkBox\u7684\u8fc7\u7a0b\uff0c\u5bf9\u72d7\u548c\u4e3b\u4eba\u6765\u8bf4\u90fd\u662f\u4e00\u79cd\u6109\u5feb\u7684\u4f53\u9a8c\u2014\u2014\u6536\u5230\u793c\u7269\u65f6\u7684\u60ca\u559c\u548c\u5174\u594b\u3002<\/p>\n\n\n\n \u8fd9\u4e2a\u60f3\u6cd5\u5f15\u8d77\u4e86\u5343\u79a7\u4e00\u4ee3\u5ba0\u7269\u4e3b\u4eba\u7684\u5171\u9e23\u3002\u5728\u7ebf\u96f6\u552e\u5546Zulily\u7684\u4e00\u9879\u7814\u7a76\u663e\u793a\uff0c\u5927\u7ea692%\u7684\u5343\u79a7\u4e00\u4ee3\u5ba0\u7269\u4e3b\u4eba\u4f1a\u7ed9\u5ba0\u7269\u4e70\u793c\u7269\u3002\u5176\u4e2d\u4e00\u4e9b\u652f\u51fa\u663e\u7136\u5df2\u7ecf\u8f6c\u79fb\u5230\u4e86BarkBox\uff0c\u8be5\u516c\u53f8\u8868\u793a\uff0c\u9884\u8ba1\u52302018\u5e74\u5e95\u6536\u5165\u5c06\u8fbe\u52302.5\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n \u96f6\u552e\u4e1a\u4e13\u5bb6Phil Chang\u5728\u63a5\u53d7IndustryDive\u91c7\u8bbf\u65f6\u8868\u793a\uff1a\u300c\u4ed6\u4eec\u5df2\u7ecf\u8fdb\u5165\u4e86\u4e00\u4e2a\u5ba0\u7269\u7b49\u540c\u4e8e\u5b69\u5b50\u7684\u6d88\u8d39\u8005\u5e02\u573a\u3002\u300d<\/p>\n\n\n\n \u300c\u7b80\u5355\u300d\u662fBarkBox\u6210\u529f\u7684\u5173\u952e\u3002\u6b63\u5982BarkBox\u8054\u5408\u521b\u59cb\u4ebaHenrik Werdelin\u6240\u8bf4\uff0c\u300c\u5927\u591a\u6570\u5ba2\u6237\u8ba4\u4e3a\u4ed6\u4eec\u60f3\u8981\u9009\u62e9\uff0c\u4f46\u5b9e\u9645\u4e0a\u4ed6\u4eec\u60f3\u8981\u7684\u662f\u6b63\u786e\u7684\u9009\u62e9\u3002\u300d<\/p>\n\n\n\n \u5c3d\u7ba1\u73b0\u5728\u6709\u5f88\u591a\u5176\u4ed6\u7684\u5ba0\u7269\u8ba2\u9605\u670d\u52a1\uff0c\u4f46\u662fBark\uff08BarkBox\u7684\u6bcd\u516c\u53f8\uff09\u4ecd\u7136\u4fdd\u6301\u7740\u9886\u5148\u5730\u4f4d\u3002\u8be5\u516c\u53f8\u76ee\u524d\u6ca1\u6709\u516c\u5e03\u8be6\u7ec6\u7684\u8d22\u52a1\u6570\u636e\uff0c\u4f46\u57282018\u5e74\u521d\uff0c\u8be5\u516c\u53f8\u5ba3\u5e03\u6536\u5165\u540c\u6bd4\u589e\u957f70%\uff0c\u622a\u81f32017\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5b9e\u73b0\u76c8\u5229\u3002<\/p>\n\n\n\n BarkBox\u7684\u4eba\u6c14\u6301\u7eed\u589e\u957f\u3002\u5b83\u62e5\u6709\u8d85\u8fc760\u4e07\u7684\u5ba2\u6237\u548c95%\u7684\u6d88\u8d39\u8005\u7559\u5b58\u7387\u2014\u2014\u8003\u8651\u5230\u5982\u51c0\u83dc\u7535\u5546Blue Apron\u7b49\u516c\u53f8\u9047\u5230\u7684\u53d6\u5173\u4ee5\u81f3\u4e8e\u8ba2\u9605\u6237\u6d41\u5931\u7684\u95ee\u9898\uff0cBarkBox\u7684\u6570\u636e\u8fd8\u7b97\u4e0d\u9519\u3002\u636e\u62a5\u9053\uff0c\u81ea2011\u5e74\u6210\u7acb\u4ee5\u6765\uff0cBarkBox\u5df2\u53d1\u8fd0\u4e861000\u4e07\u4e2a\u76d2\u5b50\u548c7000\u4e07\u4ef6\u73a9\u5177\u3002<\/p>\n\n\n\n \u901a\u8fc7\u52aa\u529b\u521b\u9020\u8ba9\u8d2d\u4e70\u884c\u4e3a\u66f4\u6709\u8da3\u3001\u66f4\u5438\u5f15\u4eba\u7684\u4f53\u9a8c\uff0cBarkBox\u57f9\u80b2\u4e86\u4e00\u4e2a\u6709\u5229\u53ef\u56fe\u7684\u5e02\u573a\uff0c\u5e76\u5c06\u5176\u6269\u5927\u3002\u901a\u8fc7\u6316\u6398\u6f5c\u5728\u7684\u3001\u5c1a\u672a\u5b9e\u73b0\u7684\u5e02\u573a\u9700\u6c42\uff0c\u5b83\u521b\u9020\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u7c7b\u522b\u3002<\/p>\n\n\n\n 6 Chubbies\u662f2011\u5e74\u7531\u65af\u5766\u798f\u5927\u5b66\u7684\u56db\u540d\u6bd5\u4e1a\u751f\u521b\u529e\u7684\u4e00\u5bb6\u521d\u521b\u516c\u53f8\uff0c\u89c4\u6a21\u5f88\u5c0f\uff0c\u8d44\u91d1\u72b6\u51b5\u4e5f\u662f\u6349\u895f\u89c1\u8098\u3002\u4f46\u5b83\u6700\u7ec8\u51ed\u501f500\u4e07\u7f8e\u5143\u7684\u98ce\u9669\u6295\u8d44\u548c\u5bf9\u5916\u5ba3\u79f0\u76844000\u4e07\u7f8e\u5143\u7684\u5e74\u8425\u6536\uff0c\u4ece\u4e00\u5bb6\u521d\u521b\u516c\u53f8\u4e00\u8dc3\u6210\u4e3a\u6d88\u8d39\u8d8b\u52bf\u7684\u76f4\u63a5\u5f15\u9886\u8005\u3002<\/p>\n\n\n\n Chubbies\u6210\u529f\u7684\u79d8\u8bc0\u6709\u4e24\u4e2a\uff1a\u77ed\u88e4\u548c\u7a7f\u77ed\u88e4\u7684\u5144\u5f1f\u4eec\u3002\u300c\u5144\u5f1f\u300d\uff0c\u6307\u7684\u662f\u5927\u7ea618-34\u5c81\u7684\u3001\u6709\u8fd0\u52a8\u4e60\u60ef\u7684\u7537\u6027\uff0c\u8fd9\u7fa4\u4eba\u6bd4\u5176\u4ed6\u7fa4\u4f53\u66f4\u5e38\u7a7f\u77ed\u88e4\u3002\u4f46\u5728Chubbies\u4e4b\u524d\uff0c\u6ca1\u6709\u54ea\u4e2a\u54c1\u724c\u7684\u77ed\u88e4\u662f\u4e13\u95e8\u4e3a\u8fd9\u4e00\u7fa4\u4f53\u8bbe\u8ba1\u7684\u3002\u901a\u8fc7\u6253\u9020\u4e00\u4e2a\u300c\u5144\u5f1f\u300d\u4e3a\u6807\u5fd7\u7684\u54c1\u724c\uff0cChubbies\u5728\u4e0e\u674e\u7ef4\u65af\u548cJ.Crew\u7b49\u4f20\u7edf\u54c1\u724c\u516c\u53f8\u7684\u7ade\u4e89\u4e2d\u83b7\u5f97\u4e86\u4f18\u52bf\u3002<\/p>\n\n\n\n \u6839\u636eIBIS World\u7684\u8c03\u67e5\u6570\u636e\uff0c\u7537\u88c5\u5e02\u573a\u6bcf\u5e74\u521b\u9020230\u4ebf\u7f8e\u5143\u7684\u6536\u5165\uff0c\u4f46\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u77ed\u88e4\u5e02\u573a\u7684\u8425\u6536\u60c5\u51b5\u4e00\u76f4\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u548c\u5176\u4ed6\u96f6\u552e\u884c\u4e1a\u7684\u521d\u521b\u54c1\u724c\u4e00\u6837\uff0cChubbies\u6e05\u695a\u5730\u77e5\u9053\u5982\u4f55\u624d\u80fd\u89e6\u53ca\u4ed6\u4eec\u7684\u76ee\u6807\u4eba\u7fa4\u2014\u2014\u90a3\u4e9b\u5e74\u8f7b\u7537\u6027\u7684\u5fc3\u3002<\/p>\n\n\n\n Chubbies\u534a\u5f00\u73a9\u7b11\u5730\u300c\u6297\u8bae\u300d\u751a\u81f3\u65a5\u8d23\u88e4\u5b50\uff0c\u79f0\u5b83\u4eec\u662f\u300c\u65e0\u6cd5\u6446\u8131\u7684\u6076\u9b54\u2014\u2014\u662f\u56e0\u4e3a\u4f60\u7684\u8001\u677f\u65e0\u6cd5\u7406\u89e3\u4f60\u7684\u75db\u70b9\u624d\u4e3a\u5de5\u4f5c\u65f6\u95f4\u8bbe\u8ba1\u51fa\u6765\u7684\u3002\u300d<\/p>\n\n\n\n Chubbies\u7684\u77ed\u88e4\u526a\u88c1\u7248\u578b\u4fee\u957f\uff0c\u989c\u8272\u5f15\u4eba\u6ce8\u76ee\u3002\u5b83\u4eec\u6700\u7545\u9500\u7684\u4ea7\u54c1\u4e4b\u4e00\uff0c\u662f\u5370\u6709\u661f\u6761\u65d7\u56fe\u6848\u7684MERICA\u3002Chubbies\u58f0\u79f0\uff0c\u5b83\u66fe\u5728\u4e00\u5929\u5185\u552e\u51fa1\u4e07\u6761\u3002<\/p>\n\n\n\n 2011\u5e74\uff0c\u8be5\u516c\u53f8\u5728\u54c1\u724c\u521b\u5efa\u4e4b\u521d\uff0c\u76f4\u63a5\u5bf9\u63a5\u5927\u5b66\u751f\u8054\u8c0a\u4f1a\u548c\u5927\u5b66\u4ff1\u4e50\u90e8\u7684\u4e3b\u5e2d\u5b9a\u5411\u5ba3\u4f20\uff0c\u4e00\u4e3e\u5f15\u53d1\u4e86\u8f70\u52a8\u3002\u5230\u7b2c\u4e8c\u5e74\u6625\u5929\uff0cChubbies\u5df2\u7ecf\u751f\u4ea7\u4e86\u8db3\u591f\u7684\u77ed\u88e4\u6765\u4e3a\u6574\u4e2a\u590f\u5b63\u7684\u77ed\u88e4\u9700\u6c42\u5907\u8d27\u3002\u7ed3\u679c\uff0c\u4e24\u5929\u5185\u5c31\u88ab\u62a2\u8d2d\u4e00\u7a7a\u3002<\/p>\n\n\n\n \u5982\u4eca\uff0cChubbies\u5728\u7f8e\u56fd\u5357\u90e8\u548c\u52a0\u5dde\u62e5\u67098\u5bb6\u5b9e\u4f53\u5e97\u3002\u8fd9\u662f\u5927\u52bf\u6240\u8d8b\u7684\u4e00\u4e2a\u7f29\u5f71\uff0c\u5982Warby Parker\u548cCasper\u8fd9\u4e9b\u4ee5\u524d\u53ea\u5728\u7f51\u4e0a\u9500\u552e\u7684\u54c1\u724c\uff0c\u7eb7\u7eb7\u5f00\u8bbe\u4e86\u5b9e\u4f53\u96f6\u552e\u5e97\u3002<\/p>\n\n\n\n \u4f46Chubbies\u4f20\u8fbe\u51fa\u7684\u54c1\u724c\u521d\u5fc3\u5e76\u6ca1\u6709\u6539\u53d8\u3002\u8fd9\u4e2a\u54c1\u724c\u7684\u670d\u88c5\u7c7b\u5546\u54c1\u4ee5\u8212\u9002\u3001\u6000\u65e7\u4ee5\u53ca\u90a3\u79cd\u300c\u5468\u4e94\u4e0b\u53485\u70b9\u949f\u7684\u60c5\u666f\u611f\u300d\u4e3a\u5356\u70b9\u3002<\/p>\n\n\n\n \u6587\uff1aSibyl Sheng@Marteker\u6280\u672f\u8425\u9500\u5b98(marteker)<\/p>\n\n\n\n \u9996\u5e2d\u589e\u957f\u5b98<\/strong>CGO<\/strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n
\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u96f6\u552e<\/strong><\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n
<\/figure><\/div>\n\n\n\n
Casper\uff1a\u901a\u8fc7\u9650\u5236\u9009\u62e9\u6765\u9500\u552e\u4ef7\u503c1\u4ebf\u7f8e\u5143\u7684\u5e8a\u57ab<\/strong><\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n
Harry\u2019s\u7684\u5243\u5200\u5728\u4e24\u5e74\u5185\u5438\u5f15\u5230\u4e00\u767e\u4e07\u987e\u5ba2<\/strong><\/p>\n\n\n\n
\u300c\u4e0e\u90a3\u4e9b\u8fc7\u5ea6\u8bbe\u8ba1\u548c\u8981\u4ef7\u8fc7\u9ad8\u7684\u5927\u54c1\u724c\u4e0d\u540c\uff0c\u6211\u4eec\u4e3a\u771f\u6b63\u7684\u7537\u4eba\u6253\u9020\u9ad8\u54c1\u8d28\u7684\u5243\u987b\u5200\u2026\u2026\u6211\u4eec\u6253\u9020Harry\u7cfb\u5217\u5243\u987b\u5200\u662f\u4e3a\u4e86\u53cd\u6620\u6211\u4eec\u7684\u6fc0\u60c5\u548c\u4ef7\u503c\u89c2\uff1a\u5bf9\u7b80\u5355\u8bbe\u8ba1\u7684\u559c\u7231\u3001\u5bf9\u7cbe\u826f\u4ea7\u54c1\u7684\u6b23\u8d4f\uff0c\u4ee5\u53caHarry\u4f1a\u8ba9\u4e16\u754c\u53d8\u5f97\u66f4\u7f8e\u597d\u7684\u4fe1\u5ff5\u3002\u300d<\/p>\n\n\n\n
Allbirds\u9010\u6b65\u524a\u51cf\u8fd0\u52a8\u978b\u529f\u80fd
\u8ba9\u54c1\u724c\u9996\u5e74\u9500\u552e\u989d4\u500d\u4e8e\u9884\u6d4b<\/strong><\/p>\n\n\n\n
\u300c\u6574\u4e2a\u54c1\u724c\u521b\u5efa\u7684\u51fa\u53d1\u70b9\u662f\uff0c\u2018\u4f60\u80fd\u505a\u51fa\u4e00\u6b3e\u6ca1\u6709\u54c1\u724c\u88c5\u9970\u7684\u975e\u5e38\u975e\u5e38\u7b80\u5355\u7684\u8fd0\u52a8\u978b\u5417\uff1f\u6211\u611f\u89c9\u7279\u522b\u96be\u627e\u5230\u3002\u300d<\/p>\n\n\n\n
Bonobos\uff1a\u4e00\u6761\u597d\u88e4\u5b50\u521b\u9020\u51fa\u7684\u4ef7\u503c3.1\u4ebf\u7f8e\u5143\u54c1\u724c<\/strong><\/p>\n\n\n\n
<\/p>\n\n\n\n
BarkBox\u2014\u2014\u56e0\u4e3a\u8fd9\u4e2a\u76d2\u5b50\u8bde\u751f\u51fa\u4e86\u4e00\u5bb6\u5e74\u76c8\u52291.5\u4ebf\u7f8e\u5143\u7684\u516c\u53f8<\/strong><\/p>\n\n\n\n
Chubbies\u7684\u4e00\u6761\u77ed\u88e4\u5e26\u67654\u5343\u4e07\u7f8e\u5143\u5e74\u8425\u6536\u7684\u4f01\u4e1a\u589e\u957f<\/strong><\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n