{"id":18763,"date":"2019-03-13T21:28:40","date_gmt":"2019-03-13T13:28:40","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18763"},"modified":"2021-06-09T13:26:38","modified_gmt":"2021-06-09T05:26:38","slug":"%e8%b7%9f%e8%90%a5%e9%94%80%e6%bc%8f%e6%96%97%e5%bd%bb%e5%ba%95%e8%af%b4%e6%8b%9c%e6%8b%9c%ef%bc%8chubspot%e6%8f%90%e5%87%baflywheel%e9%a3%9e%e8%bd%ae%e6%a8%a1%e5%9e%8b%e5%92%8c%e8%90%bd%e5%9c%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/18763.html","title":{"rendered":"\u8ddf\u8425\u9500\u6f0f\u6597\u5f7b\u5e95\u8bf4\u62dc\u62dc\uff0cHubSpot\u63d0\u51faflywheel\u98de\u8f6e\u6a21\u578b\u548c\u843d\u5730\u8def\u5f84"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>HubSpot\u521b\u59cb\u4ebaBrian Halligan\u5728Inbound2018\u5927\u4f1a\u4e0a\u8bf4\uff0c\u4ed6\u4eec\u4ece\u6b64\u4ee5\u540e\u5c31\u5f7b\u5e95\u8ddf<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e6%bc%8f%e6%96%97\" title=\"\u8425\u9500\u6f0f\u6597\" target=\"_blank\">\u8425\u9500\u6f0f\u6597<\/a><\/span>\u8bf4\u518d\u89c1\u4e86\uff0c\u8981\u7528flywheel\u98de\u8f6e\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u6211\u672c\u6765\u53ea\u662f\u8def\u8fc7\u4e00\u4e0b\u8fd9\u4e2a\u5927\u4f1a\u6f14\u8bb2\u89c6\u9891\uff0c\u8d77\u521d\u89c9\u5f97\u5c31\u662f\u73a9\u4e2a\u6982\u5ff5\uff0c\u542c\u542c\u89c9\u5f97\u6709\u70b9\u610f\u601d\u3002<\/p>\n\n\n\n<p>\u6211\u89c9\u5f97\u8fd9\u4e2a\u6a21\u578b\u786e\u5b9e\u89e3\u51b3\u4e86\u4e00\u4e9b\u4ee5\u524d\u6f0f\u6597\u6a21\u578b\u5b58\u5728\u7684\u76f2\u70b9\uff0c\u4e5f\u5bf9\u89e3\u51b3\u5f53\u4e0b\u8425\u9500\u95ee\u9898\u6709\u53c2\u8003\u4ef7\u503c\u3002\u800c\u4e14\u7ed9\u51fa\u4e86\u5b9e\u9645\u843d\u5730\u8def\u5f84\uff0c\u6a21\u578b\u7acb\u9a6c\u63a5\u4e86\u5730\u6c14\u3002<br>\u6240\u4ee5\u8fd8\u662f\u51b3\u5b9a\u7cfb\u7edf\u4ecb\u7ecd\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p>\u613f\u610f\u770b\u7684\u6743\u5f53\u5f00\u62d3\u4e00\u4e0b\u601d\u8def\uff0c\u4e0d\u662f\u8bf4\u5c31\u8981\u7acb\u523b\u653e\u5f03\u8425\u9500\u6f0f\u6597\uff0c\u4f46\u591a\u4e2a\u89d2\u5ea6\u8003\u8651\u95ee\u9898\u603b\u662f\u4ef6\u597d\u4e8b\uff0c\u53ef\u80fd\u4f1a\u770b\u5230\u4e00\u4e9b\u4ee5\u524d\u8003\u8651\u4e0d\u5230\u7684\u6b7b\u89d2\u3002<br>\u518d\u8bf4\u4e86\uff0c\u96c6\u5ba2\u8425\u9500inbound marketing\u8fd9\u4e2a\u8bcd\u5c31\u662f\u4ed6\u4eec\u53d1\u660e\u7684\uff0c\u8fd9\u4e2aflywheel\u98de\u8f6e\u6a21\u578b\u3002\u3002\u3002\u6709\u6f5c\u529b\u3002<\/p>\n\n\n\n<p>HubSpot\u662f\u4e00\u5bb6\u8425\u9500\u81ea\u52a8\u5316\u9886\u57dfB2B\u7684SaaS\u516c\u53f8\u3002\u6b23\u8d4f\u4e00\u4e0b\u4ed6\u4eec\u5bb6\u6f02\u4eae\u7684\u8425\u6536\u589e\u957f\u66f2\u7ebf\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"489\" height=\"287\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6570\u636e-11.png\" alt=\"\" class=\"wp-image-18764\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>\u4e3a\u4ec0\u4e48BrianHalligan\u8981\u653e\u5f03\u8425\u9500\u6f0f\u6597\uff0c\u91c7\u7528\u98de\u8f6e\u6a21\u578b\uff1f<\/strong><\/p>\n\n\n\n<p>\u539f\u56e0\u6709\u4e24\u4e2a\uff1a<br><\/p>\n\n\n\n<p>1\u3001\u8fc7\u53bb\u5341\u5e74\uff0c\u6bcf\u6b21\u95ee\u7528\u6237\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u8981\u8d2d\u4e70HubSpot\uff0c\u7406\u7531\u90fd\u662f\u5e02\u573a\u548c\u8425\u9500\u505a\u5f97\u597d\u7b49\u7b49\u3002<strong>\u800c2018\u5e74\uff0c\u7528\u6237\u7684\u56de\u7b54\u53d8\u4e86\uff1a\u53e3\u7891\u3002<\/strong>\u5e02\u573a\u548c\u8425\u9500\u4eba\u5458\u7684\u53ef\u4fe1\u5ea6\u8d8a\u6765\u8d8a\u4f4e\uff0c\u4ed6\u4eec\u6700\u76f8\u4fe1\u5176\u4ed6\u7528\u6237\u3002<br><\/p>\n\n\n\n<p>2\uff64<strong>\u8425\u9500\u6f0f\u6597\u6a21\u578b\u662f\u4e00\u4e2a\u7ebf\u6027\u8fc7\u7a0b\uff0c\u6bcf\u6b21\u83b7\u5ba2\u90fd\u8981\u4ece\u96f6\u5f00\u59cb<\/strong>\uff0c\u4ece\u96f6\u83b7\u53d6\u80fd\u91cf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"489\" height=\"267\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6a21\u578b-6.png\" alt=\"\" class=\"wp-image-18765\"\/><\/figure><\/div>\n\n\n\n<p>\u4f20\u7edf<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr%e6%a8%a1%e5%9e%8b\" title=\"AARRR\u6a21\u578b\" target=\"_blank\">AARRR\u6a21\u578b<\/a><\/span>\uff0c\u4e5f\u5c31\u662f\u8425\u9500\u6f0f\u6597\uff0c\u4e13\u6ce8\u4e8e\u83b7\u5ba2\uff0c\u8fd8\u662f\u5341\u51e0\u5e74\u524d\u63d0\u51fa\u6765\u7684\u3002\u6211\u4eec\u5c31\u4e0d\u591a\u8bf4\u4e86\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u5927\u5bb6\u66f4\u5173\u5fc3\u7684\u662f\u7528\u6237\u7559\u5b58\uff0c\u6240\u4ee5\u4e5f\u5c31\u6709\u4e86Thomas Petit\u548cGabor Papp\u63d0\u51fa\u7684\u76f8\u5bf9\u4f18\u5316\u7248\u7684RARRA\u6a21\u578b\u3002\u91cd\u70b9\u5173\u6ce8\u7528\u6237\u7559\u5b58\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u7559\u5b58Retention\uff1a\u4e3a\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u8ba9\u7528\u6237\u56de\u8bbf\u3002<\/li><li>\u7528\u6237\u6fc0\u6d3bActivation\uff1a\u786e\u4fdd\u65b0\u7528\u6237\u5728\u9996\u6b21\u542f\u52a8\u65f6\u770b\u5230\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u3002<\/li><li>\u7528\u6237\u63a8\u8350Referral\uff1a\u8ba9\u7528\u6237\u5206\u4eab\u3001\u8ba8\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/li><li>\u5546\u4e1a\u53d8\u73b0Revenue\uff1a\u4e00\u4e2a\u597d\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u53ef\u4ee5\u8d5a\u94b1\u7684\u3002<\/li><li>\u7528\u6237\u62c9\u65b0Acquisition\uff1a\u9f13\u52b1\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u3002<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"412\" height=\"267\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7559\u5b58-2.png\" alt=\"\" class=\"wp-image-18766\"\/><\/figure><\/div>\n\n\n\n<p>Brian Halligan\u63d0\u51fa\u7684flywheel\u98de\u8f6e\u6a21\u578b\uff0c\u6bd4RARRA\u6a21\u578b\u66f4\u8fdb\u4e86\u4e00\u6b65\u3002\u4e0d\u6b62\u5173\u6ce8\u7528\u6237\u7559\u5b58\uff0c\u66f4\u5173\u6ce8\u7684\u662f\u73b0\u6709\u7528\u6237\u5982\u4f55\u63a8\u52a8\u4f01\u4e1a\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u6700\u521d\u7684\u7075\u611f\u6765\u81ea\u4e8e\u4e9a\u9a6c\u900a\u7684Jeff Bezos\u2014\u2014\u65b0\u51fa\u7089\u76842019\u5e74\u5168\u7403\u9996\u5bcc\u3002<br><\/p>\n\n\n\n<p>Jeff\u7684\u89e3\u91ca\u662f\uff1a\u6211\u4eec\u589e\u957f\u7684\u65b9\u5f0f\u662f\uff0c\u7ed9\u6d88\u8d39\u8005\u66f4\u591a\u9009\u62e9\uff0c\u9009\u62e9\u8d8a\u591a\uff0c\u4ed6\u4eec\u7684\u4f53\u9a8c\u8d8a\u597d\uff0c\u7136\u540e\u6d41\u91cf\u5c31\u8d8a\u591a\uff0c\u53e3\u7891\u8d8a\u597d\uff0c\u5356\u5bb6\u4e5f\u5c31\u968f\u4e4b\u589e\u52a0\uff0c\u5c31\u8fd9\u6837\u4e00\u76f4\u4e0d\u65ad\u5faa\u73af\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"302\" height=\"159\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5faa\u73af.png\" alt=\"\" class=\"wp-image-18767\"\/><\/figure><\/div>\n\n\n\n<p>\u94db\u94db\u301c\u301cBrian\u7684flywheel\u98de\u8f6e\u6a21\u578b\u95ea\u4eae\u767b\u573a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"488\" height=\"268\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u521b\u59cb\u4eba-2.png\" alt=\"\" class=\"wp-image-18768\"\/><figcaption>  \uff08\u8fd9\u4e2a\u521b\u59cb\u4eba\u771f\u7684\u633a\u7231\u6f14\u7684\u3002\u3002\u3002\uff09 <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>\u98de\u8f6e\u80fd\u591f\u5b58\u50a8\u548c\u91ca\u653e\u80fd\u91cf\uff0c\u80fd\u6548\u6700\u9ad8\u3002<\/strong><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u98de\u8f6e\u80fd\u50a8\u5b58\u591a\u5c11\u80fd\u91cf\u53ea\u53d6\u51b3\u4e8e\uff1a\u4f60\u7ed9\u4e86\u591a\u5c11\u52a8\u80fd\uff0c\u6469\u64e6\u529b\u591a\u5927\uff0c\u81ea\u91cd\u591a\u5c11\uff0c\u4f53\u79ef\u591a\u5927\u3002<\/p>\n\n\n\n<p>\u800c\u8425\u9500\u6f0f\u6597\u662f\u7ebf\u6027\u7684\uff0c\u4e00\u8def\u5230\u5e95\u5c31\u7ed3\u675f\u4e86\u3002<br><\/p>\n\n\n\n<p>\u4e0b\u6b21\uff0c\u4e00\u5207\u53c8\u8981\u91cd\u65b0\u5f00\u59cb\uff0c\u5ffd\u89c6\u4e86\u7528\u6237\u672c\u8eab\u80fd\u591f\u5e2e\u52a9\u4f60\u589e\u957f\u3002<strong>\u5f53\u521d\u4e3a\u4e86\u83b7\u53d6\u8fd9\u4e9b\u7528\u6237\u4ed8\u51fa\u7684\u52a8\u80fd\uff0c\u5c31\u8fd9\u4e48\u968f\u98ce\u800c\u901d\u4e86\u3002<\/strong><br><\/p>\n\n\n\n<p><strong>\u6bcf\u5929\uff0c\u6bcf\u4e2a\u6708\uff0c\u6bcf\u4e2a\u5b63\u5ea6\uff0c\u90fd\u8981\u4ece0\u5f00\u59cb\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u5df2\u7ecf\u4e0d\u662f\u4f4e\u4e0d\u4f4e\u6548\u7684\u4e8b\u4e86\uff0c\u8fd9\u662f\u4ef6\u5927\u4e8b\u3002<\/p>\n\n\n\n<p>\u5bf9\u505a\u5e02\u573a\u8425\u9500\u7684\u4eba\u6765\u8bf4\uff0c\u91cd\u89c6\u53e3\u7891\u4e00\u76f4\u90fd\u662f\u57fa\u672c\u5e38\u8bc6\u3002<br><\/p>\n\n\n\n<p>\u800c\u6211\u4eec\u73b0\u5728\u6240\u5904\u7684\u8fd9\u4e2a\u65f6\u4ee3\uff0c<strong>\u4fe1\u4efb\u6301\u7eed\u8d70\u4f4e\uff0c\u6d41\u91cf\u83b7\u53d6\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u6f5c\u5728\u7528\u6237\u8d8a\u6765\u8d8a\u504f\u5411\u4e8e\u81ea\u5df1\u505a\u66f4\u591a\u4e8b\u524d\u7814\u7a76\u8c03\u67e5\uff0c\u53e3\u7891\u7684\u91cd\u8981\u6027\u88ab\u653e\u5927N\u500d\u3002<\/strong>\u653e\u5f03\u7528\u6237\u4e3a\u6211\u4eec\u5e26\u6765\u7684\u80fd\u91cf\u53ef\u4ee5\u5f53\u6210\u662f\u81ea\u5df1\u7ed9\u589e\u957f\u62d6\u540e\u817f\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u98de\u8f6e\u7684\u91cd\u70b9\u5c31\u662f\u628a\u7528\u6237\u7ed9\u6211\u4eec\u5e26\u6765\u7684\u589e\u957f\u80fd\u91cf\u7528\u4e0a\uff0c\u4fdd\u6301\u8f6c\u4e0b\u53bb\u3002<\/strong>\u4e3a\u4e86\u4f7f\u5b83\u8f6c\u5f97\u66f4\u5feb\uff0c\u4f60\u518d\u53e0\u52a0\u4e0a\u53bb\u7684\u6240\u6709\u80fd\u91cf\u90fd\u5728\u589e\u5927\u80fd\u91cf\u6c60\u7684\u5927\u5c0f\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u98de\u8f6e\u6301\u7eed\u65cb\u8f6c\u7684\u4e09\u5927\u8981\u7d20<\/strong><\/p>\n\n\n\n<p>\u98de\u8f6e\u80fd\u4e0d\u80fd\u6301\u7eed\u8f6c\u4e0b\u53bb\u53d6\u51b3\u4e8e\u4e09\u4e2a\u56e0\u7d20\uff1a<\/p>\n\n\n\n<p> 1\uff64\u6211\u4eec\u7ed9\u7684\u52a8\u80fd<br> 2\uff64\u6469\u64e6\u529b<br> 3\uff64\u4f53\u79ef\u548c\u81ea\u91cd<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"445\" height=\"461\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/F.png\" alt=\"\" class=\"wp-image-18769\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u5148\u770b\u6211\u4eec\u7ed9\u7684\u52a8\u80fd\u3002<\/strong><br><\/p>\n\n\n\n<p>\u98de\u8f6e\u7684\u65cb\u8f6c\u901f\u5ea6\u662f\u901a\u8fc7\u6211\u4eec\u5728\u5b83\u6700\u6709\u5f71\u54cd\u7684\u533a\u57df\u65bd\u52a0\u66f4\u591a\u7684\u529b\u91cf\u800c\u63d0\u9ad8\u7684\u3002<br><\/p>\n\n\n\n<p>\u5728\u6f0f\u6597\u6a21\u578b\u91cc\uff0c\u6240\u6709\u7684\u529b\u91cf\u90fd\u7528\u5728\u4e86\u5438\u5f15\u548c\u83b7\u53d6\u7528\u6237\u4e0a\uff0c\u6539\u8fdb\u7248\u91cc\u589e\u52a0\u4e86\u7559\u5b58\u3002\u800c<strong>\u5728\u98de\u8f6e\u6a21\u578b\u91cc\uff0c\u4f60\u8fd8\u9700\u8981\u53d6\u60a6\u7528\u6237\u5e76\u4e14\u5e2e\u52a9\u4ed6\u4eec\u6210\u529f\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u91cc\u8981\u6ce8\u610f\u7684\u662f\uff0c\u65e2\u7136\u8bd5\u56fe\u5728\u5404\u4e2a\u65b9\u9762\u60f3\u65b9\u8bbe\u6cd5\u63a8\u52a8\u98de\u8f6e\uff0c\u5c31\u8981\u786e\u4fdd\u6240\u6709\u7684\u529b\u91cf\u65b9\u5411\u90fd\u662f\u4e00\u81f4\u7684\u3002\u6bd4\u5982\uff0c\u9500\u552e\u4eba\u5458\u548c\u5e2e\u52a9\u7528\u6237\u6210\u529f\u7684\u4eba\u5458\u4e4b\u95f4\u5982\u679c\u6ca1\u6709\u7f3a\u4e4f\u4e00\u81f4\u6027\uff0c\u4f1a\u8ba9\u7528\u6237\u5f88\u4e0d\u6109\u5feb\u5e76\u4e14\u6d41\u5931\uff0c\u8ba9\u4f60\u7684\u98de\u8f6e\u901f\u5ea6\u6162\u4e0b\u6765\u3002\u800c\u9500\u552e\u548c\u5e02\u573a\u7684\u4e0d\u4e00\u81f4\u662f\u53e6\u4e00\u4e2a\u4f1a\u62d6\u540e\u817f\u7684\u5178\u578b\u539f\u56e0\u3002<br><\/p>\n\n\n\n<p>\u4fdd\u6301\u65b9\u5411\u4e00\u81f4\u6027\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u518d\u770b\u6469\u64e6\u529b\u3002<\/strong><br><\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u627e\u5230\u7528\u6237\u4e27\u5931\u52a8\u529b\u7684\u5730\u65b9\u5e76\u52a0\u4ee5\u6539\u8fdb\uff0c\u4ee5\u6b64\u6765\u964d\u4f4e\u6469\u64e6\u529b\u3002\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u53d6\u60a6\u7528\u6237\uff0c\u627e\u5230\u8ba9\u7528\u6237\u6d41\u5931\u7684\u95ee\u9898\uff0c\u90fd\u53ef\u4ee5\u63d0\u9ad8\u98de\u8f6e\u7684\u901f\u5ea6\u3002<br><\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u91cd\u70b9\u89d2\u5ea6\u662f\u4ece\u56e2\u961f\u548c\u7ec4\u7ec7\u7684\u89d2\u5ea6\u8003\u8651\u6469\u64e6\u529b\u3002\u7528\u6237\u5206\u7ec4\uff0c\u4eba\u5458\u4e4b\u95f4\u7684\u4ea4\u63a5\uff0c\u4e13\u4e1a\u5316\u4e0d\u8db3\u90fd\u53ef\u80fd\u5bfc\u81f4\u6469\u64e6\u3002<\/p>\n\n\n\n<p><strong>\u6700\u540e\u770b\u81ea\u91cd\u548c\u4f53\u79ef\u3002<\/strong><br><\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u6210\u529f\u5730\u63d0\u9ad8\u4e86\u901f\u5ea6\u548c\u964d\u4f4e\u4e86\u6469\u64e6\uff0c\u4f1a\u53d1\u73b0\u7528\u6237\u53d8\u5f97\u66f4\u52a0\u6109\u5feb\u4e86\u3002\u800c\u66f4\u6109\u5feb\u7684\u7528\u6237\u610f\u5473\u7740\u201c\u66f4\u91cd\u201c\u7684\u98de\u8f6e\uff0c\u65cb\u8f6c\u7684\u65f6\u5019\u80fd\u4ea7\u751f\u66f4\u591a\u7684\u80fd\u91cf\u3002\u8fd9\u610f\u5473\u7740\uff0c\u968f\u7740\u7528\u6237\u6570\u91cf\u7684\u589e\u957f\uff0c\u98de\u8f6e\u4f1a\u5e26\u6765\u66f4\u591a\u589e\u957f\u3002<br><\/p>\n\n\n\n<p>\u5982\u679c\u628a\u7528\u6237\u201c\u5bc6\u5ea6\u201c\u4e5f\u7eb3\u5165\u8003\u8651\uff0c\u8ba9\u4ed6\u4eec\u66f4\u591a\u5730\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u8005\u53d8\u5f97\u66f4\u6709\u201d\u7c98\u6027\u201c\uff0c\u6211\u4eec\u5c31\u80fd\u5b9e\u73b0\u66f4\u591a\u7684\u52a8\u529b\u548c\u589e\u957f\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u91cd\u70b9\u6765\u4e86\uff0c\u600e\u4e48\u843d\u5730\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u6b65\u9aa4\u4e00\uff1a\u627e\u5230\u8861\u91cf\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u5148\u641e\u6e05\u695a\u98de\u8f6e\u7684\u73b0\u72b6\uff0c\u4e09\u4e2a\u9636\u6bb5\uff1a\u5438\u5f15\uff0c\u53c2\u4e0e\uff0c\u53d6\u60a6\u3002<br><\/p>\n\n\n\n<p><strong>\u5438\u5f15\uff1a\u7528\u4e13\u4e1a\u6027\u521b\u9020\u597d\u7684\u5185\u5bb9\u7684\u5bf9\u8bdd\uff0c\u4e0e\u6b63\u786e\u7684\u4eba\u5efa\u7acb\u6709\u610f\u4e49\u7684\u5173\u7cfb<\/strong><\/p>\n\n\n\n<p><strong>\u53c2\u4e0e\uff1a\u901a\u8fc7\u63d0\u4f9b\u4e0e\u4ed6\u4eec\u969c\u788d\u548c\u76ee\u6807\u76f8\u5173\u7684\u6d1e\u5bdf\u548c\u89e3\u51b3\u65b9\u6848\uff0c\u4e0e\u7528\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb<\/strong><\/p>\n\n\n\n<p><strong>\u53d6\u60a6\uff1a\u5728\u771f\u6b63\u6709\u4ef7\u503c\u7684\u57fa\u7840\u4e0a\u63d0\u4f9b\u51fa\u8272\u7684\u4f53\u9a8c\uff0c\u5e2e\u52a9\u7528\u6237\u8fbe\u6210\u4ed6\u4eec\u7684\u76ee\u6807\uff0c\u8ba9\u4ed6\u4eec\u6210\u4e3a\u81ea\u53d1\u53e3\u7891\u4f20\u64ad\u8005<\/strong><\/p>\n\n\n\n<p>\u95ee\u81ea\u5df1\u4e24\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6211\u4eec\u5728\u98de\u8f6e\u7684\u6bcf\u4e2a\u9636\u6bb5\u5df2\u7ecf\u505a\u4e86\u4ec0\u4e48\uff1f<\/li><li>\u6211\u4eec\u7528\u4ec0\u4e48\u8861\u91cf\u8fd9\u4e9b\u4e8b\u60c5\u7684\u6210\u529f\u6216\u5931\u8d25\uff1f<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"458\" height=\"228\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5931\u8d25.png\" alt=\"\" class=\"wp-image-18770\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u5438\u5f15\u9636\u6bb5\uff1a\u5728\u83b7\u53d6\u4ef7\u503c\u4e4b\u524d\u5148\u63d0\u4f9b\u4ef7\u503c\u3002<\/strong><br><\/p>\n\n\n\n<p>\u5728HubSpot\uff0c\u4e3b\u8981\u662f\u57fa\u4e8e\u96c6\u5ba2\u8425\u9500\u539f\u5219\u6765\u9a71\u52a8\u98de\u8f6e\u65cb\u8f6c\u3002\u4ed6\u4eec\u5728\u535a\u5ba2\uff0c\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u6d3b\u52a8\uff0c\u793e\u4ea4\u5a92\u4f53\u4e0a\u63d0\u4f9b\u4e86\u5927\u91cf\u7684\u514d\u8d39\u5185\u5bb9\u3002<br><\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd8\u6709HubSpot\u5b66\u9662\u7684\u8bfe\u7a0b\u548c\u8ba4\u8bc1\u9879\u76ee\u3002<\/p>\n\n\n\n<p>HubSpot\u8fd9\u4e00\u9636\u6bb5\u7684\u6838\u5fc3\u6307\u6807\u662f<strong>\u6708\u5ea6\u7f51\u7ad9\u6d41\u91cf\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u53c2\u4e0e\u9636\u6bb5\uff1a\u8ba9\u8d2d\u4e70\u53d8\u5f97\u7b80\u5355\u3002<\/strong><br><\/p>\n\n\n\n<p>\u4e3a\u4e86\u8ba9\u6f5c\u5728\u7528\u6237\u6df1\u5165\u4f53\u9a8c\u4ea7\u54c1\u5e76\u8d2d\u4e70\uff0cHubSpot\u63d0\u4f9b\u4e86\u514d\u8d39\u7248\u7684\u8f6f\u4ef6\u8ba9\u7528\u6237\u8d2d\u4e70\u524d\u4f53\u9a8c\uff0c\u5e76\u4e14\u80fd\u65e0\u7f1d\u5347\u7ea7\u5230\u4ed8\u8d39\u7248\u3002<\/p>\n\n\n\n<p>HubSpot\u8fd9\u4e00\u9636\u6bb5\u4e3b\u8981\u5173\u6ce8\u4e24\u7ea7\u6307\u6807\uff1a<\/p>\n\n\n\n<p>\u5148\u770b<strong>\u6bcf\u6708\u514d\u8d39\u7528\u6237\u6570<\/strong>\u4ee5\u53ca<strong>\u6d41\u5931\u7387<\/strong>\u3002\u8d8a\u591a\u514d\u8d39\u7528\u6237\uff0c\u98de\u8f6e\u7684\u7ed3\u6784\u5c31\u66f4\u597d\uff0c\u5c31\u80fd\u4ea7\u751f\u66f4\u591a\u80fd\u91cf\u3002<br><\/p>\n\n\n\n<p>\u7136\u540e\u5728\u4ea7\u54c1\u4e2d\u690d\u5165\u5347\u7ea7\u70b9\uff0c\u8ba9\u514d\u8d39\u7528\u6237\u6210\u4e3a\u6709\u6548\u7ebf\u7d22\u3002\u518d\u8ddf\u8e2a\u591a\u5c11<strong>\u6709\u6548\u7ebf\u7d22\u6700\u7ec8\u6210\u4e3a\u4ed8\u8d39\u7528\u6237\uff0c\u591a\u5c11\u6d41\u5931<\/strong>\u3002\u6bcf\u4e00\u4e2a\u6d41\u5931\u90fd\u4f1a\u635f\u5931\u98de\u8f6e\u7684\u80fd\u91cf\u3002<\/p>\n\n\n\n<p><strong>\u53d6\u60a6\u9636\u6bb5\uff1a\u7528\u6237\u7684\u6210\u529f\u5c31\u662f\u6211\u4eec\u7684\u6210\u529f\u3002<\/strong><br><\/p>\n\n\n\n<p>HubSpot\u901a\u8fc7\u4e00\u7cfb\u5217\u6307\u5bfc\u548c\u81ea\u52a9\u5f0f\u6559\u5b66\u5e2e\u52a9\u7528\u6237\u83b7\u5f97\u6210\u529f\u3002\u6709\u4e13\u95e8\u7684\u5b9e\u65bd\u548c\u7b56\u7565\u7ec4\u6765\u670d\u52a1\u4ed8\u8d39\u7528\u6237\uff0c\u514d\u8d39\u5ba2\u670d\u652f\u6301\u514d\u8d39\u7528\u6237\uff0c\u6240\u6709\u7528\u6237\u90fd\u80fd\u63a5\u89e6\u5230\u5927\u91cf\u7684\u4f7f\u7528\u6307\u5357\u548c\u77e5\u8bc6\u6587\u6863\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u9636\u6bb5\uff0cHubSpot\u4e3b\u8981\u5173\u6ce8\u6307\u6807\u7684\u662f<strong>NPS\u51c0\u63a8\u8350\u503c<\/strong>\u3002\u4ed6\u4eec\u6bcf\u4e00\u4e2a\u5b63\u5ea6\u90fd\u4f1a\u5bf9\u7528\u6237\u505aNPS\u8c03\u67e5\uff0c\u770b\u4ed6\u4eec\u6709\u591a\u5c11\u4eba\u4f1a\u628a\u4ea7\u54c1\u63a8\u8350\u7ed9\u670b\u53cb\uff0c\u6709\u591a\u5c11\u4eba\u4f1a\u4ece\u63a8\u8350\u578b\u7528\u6237\u8f6c\u4e3a\u88ab\u52a8\u578b\u7528\u6237\u751a\u81f3\u6279\u8bc4\u8005\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4\u4e8c\uff1a\u6700\u5927\u5316\u6109\u60a6\u611f<\/strong><\/p>\n\n\n\n<p>\u516c\u53f8\u5904\u4e8e\u521b\u4e1a\u65e9\u671f\u7684\u65f6\u5019\uff0c\u6709\u9650\u7684\u8d44\u6e90\u7406\u6240\u5f53\u7136\u88ab\u66f4\u591a\u7528\u5728\u4e86\u98de\u8f6e\u7684\u5438\u5f15\u548c\u53c2\u4e0e\u90e8\u5206\u3002\u4e00\u65e6\u6709\u4e86\u7a33\u5b9a\u7684\u7528\u6237\uff0c\u5c31\u8981\u8003\u8651\u7b2c\u4e09\u9636\u6bb5\u4e86\u3002\u73b0\u6709\u7528\u6237\u7684\u63a8\u8350\u662f\u5f3a\u6709\u529b\u7684\u589e\u957f\u52a8\u529b\u3002<\/p>\n\n\n\n<p>HubSpot\u57282018\u5e74\u521d\u5c31\u5df2\u7ecf\u5728\u5b9e\u8df5\u98de\u8f6e\u6a21\u578b\u4e86\u3002<strong>\u4e3b\u8981\u4ece\u5e02\u573a\/\u9500\u552e\u548c\u670d\u52a1\u4e09\u65b9\u9762\u63a8\u52a8\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u51e0\u5f20\u8868\u5e76\u4e0d\u662f\u4ed6\u4eec\u628a\u516c\u53f8\u91cd\u5fc3\u8f6c\u79fb\u5230\u7528\u6237\u8eab\u4e0a\u53d1\u751f\u7684\u5168\u90e8\u53d8\u5316\uff0c\u4f46\u90fd\u662f\u4e00\u4e9b\u5728\u5e02\u573a\u548c\u670d\u52a1\u65b9\u9762\u5f88\u6709\u4ee3\u8868\u6027\u7684\u53d8\u5316\u3002<br><\/p>\n\n\n\n<p>\u6bd4\u5982\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"493\" height=\"397\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8868\u683c-1.png\" alt=\"\" class=\"wp-image-18771\"\/><\/figure><\/div>\n\n\n\n<p>\u5e02\u573a\u65b9\u9762\uff0c\u8f6c\u5316\u8def\u5f84\u539f\u6765\u53ea\u6709\u6f5c\u5728\u7528\u6237\u586b\u8868\u683c\uff0c\u6539\u53d8\u540e\u53ef\u4ee5\u901a\u8fc7\u5728\u7ebf\u804a\u5929\uff0c\u9884\u7ea6\u89c1\u9762\uff0c\u7535\u8bdd\u8054\u7cfb\uff0c\u6216\u8005\u586b\u8868\u683c\u6765\u5b9e\u73b0\u8f6c\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"494\" height=\"200\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u9500\u552e.png\" alt=\"\" class=\"wp-image-18772\"\/><\/figure><\/div>\n\n\n\n<p>\u9500\u552e\u65b9\u9762\uff0c\u539f\u6765\u6ca1\u6709\u6b63\u5f0f\u7acb\u9879\u5904\u7406\u7528\u6237\u7684\u989d\u5916\u8f6f\u4ef6\u9700\u6c42\uff0c\u6539\u53d8\u540e\u6709\u4e13\u95e8\u7684\u5c0f\u7ec4\u6765\u5e2e\u52a9\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"493\" height=\"535\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u670d\u52a1-1.png\" alt=\"\" class=\"wp-image-18773\"\/><\/figure><\/div>\n\n\n\n<p>\u670d\u52a1\u65b9\u9762\uff0c\u6280\u672f\u652f\u6301\u539f\u6765\u53ea\u80fd\u901a\u8fc7\u7535\u8bdd\uff0c\u90ae\u4ef6\u548c\u7cfb\u7edf\u9700\u6c42\u63d0\u4ea4\uff0c\u6539\u53d8\u540e\u589e\u52a0\u4e86\u5728\u7ebf\u804a\u5929\u548c\u4ea7\u54c1\u5185\u652f\u6301\u3002<\/p>\n\n\n\n<p><strong>\u6b65\u9aa4\u4e09\uff1a\u964d\u4f4e\u6469\u64e6<\/strong><\/p>\n\n\n\n<p>\u627e\u5230\u5e38\u89c1\u7684\u6469\u64e6\u70b9\u662f\u5f88\u5bb9\u6613\u7684\uff0c\u6bd4\u5982\u7528\u6237\u6d41\u5931\u7387\u8fd9\u79cd\u3002\u4f46\u662f\uff0c\u516c\u53f8\u7ec4\u7ec7\u7ed3\u6784\u9020\u6210\u7684\u6469\u64e6\u53ef\u80fd\u5c31\u4e0d\u6613\u5bdf\u89c9\u4e86\uff0c\u6bd5\u7adf\u8eab\u5728\u5e90\u5c71\u4e2d\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u62c6\u6210\u56db\u6b65\u6765\u8fdb\u884c\uff1a<br> <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6469\u64e6\u70b9\u5728\u54ea\u91cc\uff1f<\/li><li>\u54ea\u4e9b\u70b9\u662f\u53ef\u4ee5\u88ab\u81ea\u52a8\u5316\u7684\uff1f<\/li><li> \u54ea\u4e9b\u662f\u53ef\u4ee5\u901a\u8fc7\u76ee\u6807\u7edf\u4e00\u6765\u89e3\u51b3\u7684\uff1f<\/li><li> \u54ea\u4e9b\u53ef\u4ee5\u901a\u8fc7\u7ec4\u7ec7\u8c03\u6574\u6765\u89e3\u51b3\uff1f<\/li><\/ol>\n\n\n\n<p><strong>\u5bfb\u627e\u6469\u64e6\u70b9\u3002<\/strong><br><\/p>\n\n\n\n<p>\u5916\u90e8\uff0c\u53ef\u4ee5\u770b\u770b\u7528\u6237\u548c\u6f5c\u5728\u7528\u6237\u7684\u62b1\u6028\uff0c\u4ed6\u4eec\u5728\u4e0e\u516c\u53f8\u63a5\u89e6\u7684\u65f6\u5019\u6709\u9047\u5230\u54ea\u4e9b\u56f0\u96be\u3002<br><\/p>\n\n\n\n<p>\u5185\u90e8\uff0c\u53ef\u4ee5\u60f3\u60f3\u54ea\u4e9b\u6307\u6807\u662f\u53cd\u590d\u52aa\u529b\u4e5f\u6ca1\u529e\u6cd5\u63d0\u5347\u7684\uff0c\u54ea\u4e9b\u6d41\u7a0b\u65f6\u95f4\u8d85\u8fc7\u5b83\u5e94\u6709\u7684\u957f\u5ea6\uff0c\u8fd8\u6709\u4e00\u4e9b\u5e38\u89c1\u7684\u95ee\u9898\u6765\u6e90\u3002<\/p>\n\n\n\n<p>HubSpot\u662f\u7528\u8fd9\u5f20\u8868\u683c\u6765\u5bfb\u627e\u6469\u64e6\u70b9\u7684\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"484\" height=\"386\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u81ea\u52a8\u5316.png\" alt=\"\" class=\"wp-image-18774\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u81ea\u52a8\u5316\u91cd\u590d\u6027\u5de5\u4f5c\u3002<\/strong><br><\/p>\n\n\n\n<p>\u628a\u5927\u5bb6\u4ece\u90a3\u4e9b\u91cd\u590d\u7684\u673a\u68b0\u6027\u7684\u5de5\u4f5c\u4e2d\u89e3\u653e\u51fa\u6765\uff0c\u4e3a\u7528\u6237\u505a\u66f4\u6709\u4ef7\u503c\u7684\u4e8b\u60c5\u3002<br><\/p>\n\n\n\n<p>\u8fd8\u6709\uff0c\u8003\u8651\u54ea\u4e9b\u4f9d\u9760\u4eba\u529b\u7684\u5de5\u4f5c\u53ef\u4ee5\u88ab\u81ea\u52a8\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"493\" height=\"547\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u65b9\u6848-2.png\" alt=\"\" class=\"wp-image-18775\"\/><\/figure><\/div>\n\n\n\n<p>\u6bd4\u5982\u7528\u6237\u5e0c\u671b\u8d2d\u4e70\u524d\u8bd5\u7528\uff0c\u5e76\u4e14\u4e0d\u60f3\u901a\u8fc7\u9500\u552e\u4eba\u5458\u6765\u5b9e\u73b0\u3002<br><\/p>\n\n\n\n<p>\u89e3\u51b3\u65b9\u6848\u662f\uff1a\u63d0\u4f9b\u4e00\u6b3e\u514d\u8d39\u4ea7\u54c1\uff0c\u5e76\u5b9e\u73b0\u81ea\u52a9\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u65b0\u8bbe\u5b9a\u4e0d\u540c\u90e8\u95e8\u76ee\u6807\uff0c\u7edf\u4e00\u65b9\u5411\u3002<\/strong><br><\/p>\n\n\n\n<p>\u901a\u8fc7\u91cd\u65b0\u8bbe\u5b9a\u90e8\u95e8\u76ee\u6807\u6216\u8005\u5f15\u5165\u6d41\u7a0b\u6765\u5c06\u90e8\u95e8\u5f15\u5bfc\u5230\u540c\u4e00\u65b9\u5411\uff0c\u80fd\u591f\u89e3\u51b3\u5f88\u591a\u5927\u7684\u6469\u64e6\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"495\" height=\"412\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8d23\u4efb.png\" alt=\"\" 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