{"id":18886,"date":"2019-03-16T23:07:57","date_gmt":"2019-03-16T15:07:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=18886"},"modified":"2019-03-16T23:08:00","modified_gmt":"2019-03-16T15:08:00","slug":"%e6%bf%80%e6%b4%bb%e5%ad%98%e9%87%8f%e7%94%a8%e6%88%b7%ef%bc%8c%e6%8f%90%e9%ab%98%e7%94%a8%e6%88%b7%e7%95%99%e5%ad%98","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/18886.html","title":{"rendered":"\u6fc0\u6d3b\u5b58\u91cf\u7528\u6237\uff0c\u63d0\u9ad8\u7528\u6237\u7559\u5b58"},"content":{"rendered":"\n<p>     <\/p>\n\n\n\n<p style=\"text-align:center\"><strong>AARRR\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>AARRR\u6a21\u578b\u56e0\u5176\u63a0\u593a\u5f0f\u7684\u589e\u957f\u65b9\u5f0f\u4e5f\u88ab\u79f0\u4e3a\u6d77\u76d7\u6a21\u578b\uff0c\u662fDave McClure 2007\u63d0\u51fa\u7684\uff0c\u6838\u5fc3\u5c31\u662fAAARR\u6f0f\u6597\u6a21\u578b\uff0c\u5bf9\u5e94\u5ba2\u6237\u751f\u547d\u5468\u671f\u5e2e\u52a9\u5927\u5bb6\u66f4\u597d\u5730\u7406\u89e3\u83b7\u5ba2\u548c\u7ef4\u62a4\u5ba2\u6237\u7684\u539f\u7406\u3002<\/p>\n\n\n\n<p>\u4e92\u8054\u7f51\u884c\u4e1a\u53d1\u5c55\u81f3\u4eca\u4eba\u4eec\u4e00\u76f4\u90fd\u5728\u5173\u6ce8\u5982\u4f55\u83b7\u53d6\u66f4\u591a\u7528\u6237\uff0c\u5728\u83b7\u5ba2\u9636\u6bb5\u6295\u5165\u4e86\u5927\u91cf\u7684\u8d44\u6e90\uff0c\u8d2d\u4e70\u6d41\u91cf\u5bfb\u627e\u6700\u4f18\u7684\u83b7\u5ba2\u6e20\u9053\u7b49\u3002\u4f46\u662f\u5148\u5982\u4eca\u4eba\u53e3\u7ea2\u5229\u9010\u5e74\u6d88\u5931\uff0c\u83b7\u5ba2\u6210\u672c\u5267\u589e\uff0cROI\u8d8a\u6765\u8d8a\u4f4e\u7b49\u90fd\u662f\u9700\u8981\u6211\u4eec\u9762\u5bf9\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"464\" height=\"351\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6a21\u578b-7.png\" alt=\"\" class=\"wp-image-18887\"\/><figcaption> <\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"> <strong>\u6fc0\u6d3b\u7528\u6237\u7684\u91cd\u8981\u6027  <\/strong><\/p>\n\n\n\n<p>\u6700\u8fd1\u62fc\u591a\u591a\u53d1\u5e03\u81ea\u516c\u53f8IPO\u4ee5\u6765\u7684\u9996\u4efd\u5168\u5e74\u8d22\u62a5\uff0c\u622a\u81f32018\u5e7412\u670831\u65e5\uff0c\u5e73\u53f0\u5f53\u5e74\u9500\u552e\u8d39\u7528\u4e3a134.418\u4ebf\u5143\uff0c\u8f832017\u5e74\u540c\u6bd4\u589e\u957f900%\uff0c2018\u5e74Q4\uff0c\u5e73\u53f0\u4ee5\u4fc3\u9500\u8865\u8d34\u6d3b\u52a8\u548c\u54c1\u724c\u63a8\u5e7f\u4e3a\u4e3b\u7684\u9500\u552e\u8d39\u7528\u4e3a60.24\u4ebf\u5143\uff0c\u8f832017\u5e74\u540c\u6bd4\u589e\u957f699%\u3002\u4e8f\u635f\u8d85\u51fa\u9884\u671f\u3002\u516c\u53f8\u80a1\u4ef7\u968f\u4e4b\u66b4\u8dcc\uff0c\u5176\u80cc\u540e\u7684\u771f\u76f8\u662f\u516c\u53f8\u5de8\u989d\u7684\u8425\u9500\u6295\u5165\uff0c\u516c\u53f8\u89e3\u91ca\u83b7\u5ba2\u6210\u672c\u9ad8\uff0c\u4f46\u662f\u8d44\u672c\u5e02\u573a\u5e76\u4e0d\u4e70\u8d26\u3002<\/p>\n\n\n\n<p>\u5728\u65e5\u76ca\u589e\u957f\u7684\u83b7\u5ba2\u6210\u672c\uff0c\u4f01\u4e1a\u66f4\u5e94\u5c06\u8d44\u6e90\u6295\u5165\u5230\u6fc0\u6d3b\u5b58\u91cf\u7528\u6237\u4e0a\u3002\u5176\u6027\u4ef7\u6bd4\u8fdc\u9ad8\u4e8e\u6295\u5165\u83b7\u5ba2\u9636\u6bb5\u3002Greylock Partners \u98ce\u9669\u6295\u8d44\u4eba\u524dFacebook\u3001Twitter \u589e\u957f\u56e2\u961f\u8d1f\u8d23\u4ebaJosh Elman \u4e5f\u8868\u793a\uff0c\u516c\u53f8\u5e94\u8be5\u82b1\u548c\u4ea7\u54c1\u5f00\u53d1\u81f3\u5c11\u4e00\u6837\u591a\u7684\u7cbe\u529b\u8d44\u6e90\u5728\u6fc0\u6d3b\u7528\u6237\u4e0a\uff0c\u751a\u81f3\u662f\u66f4\u591a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"496\" height=\"237\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u63d0\u5347.png\" alt=\"\" class=\"wp-image-18888\"\/><\/figure><\/div>\n\n\n\n<p>\u5c06\u8d44\u6e90\u6295\u5165\u6fc0\u6d3b\u9636\u6bb5\uff0c\u4e0d\u4ec5\u4ec5\u662f\u9ad8ROI\uff0c\u800c\u4e14\u6fc0\u6d3b\u7528\u6237\u6709\u5229\u4e8e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e7%95%99%e5%ad%98\" title=\"\u7528\u6237\u7559\u5b58\" target=\"_blank\">\u7528\u6237\u7559\u5b58<\/a><\/span>\u7684\u63d0\u5347\uff0c\u5e02\u573a\u4e0a\u4e00\u4e9b\u6570\u636e\u663e\u793a\uff0c\u7edd\u5927\u591a\u6570App\u5728\u7b2c\u4e8c\u5929\u5c31\u6d41\u5931\u4e86\u8d85\u8fc770%\u7684\u7528\u6237\uff0c\u65e9\u671f\u7528\u6237\u201c\u6fc0\u6d3b\u7387\u201c\u63d0\u5347\u4e00\u70b9\u70b9\uff0c\u5c31\u5bf9\u540e\u671f\u7684\u7528\u6237\u7559\u5b58\u548c\u76c8\u5229\u90fd\u4f1a\u6709\u6781\u5927\u5f71\u54cd\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5982\u4f55\u6fc0\u6d3b\u7528\u6237\u63d0\u9ad8\u7559\u5b58<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\u6211\u4eec\u8981\u4e86\u89e3\u4f55\u4e3a\u6fc0\u6d3b\u7528\u6237\uff1f\u6fc0\u6d3b\u7528\u6237\u6307\u7684\u662f\u90a3\u4e9b\u6b63\u5728\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u7684\u4eba\uff0c\u4ed6\u4eec\u6ce8\u518c\u5e76\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u4e00\u6bb5\u65f6\u95f4\u6216\u8005\u7528\u6237\u521b\u5efa\u4ed6\u4eec\u7684\u7b2c\u4e00\u4e2a\u9879\u76ee\u53ca\u76f8\u5173\u4efb\u52a1\uff0c\u6700\u91cd\u8981\u7684\u662f\u4ed6\u4eec\u5f00\u59cb\u4e86\u89e3\u5230\u4f60\u4ea7\u54c1\u7684\u4ef7\u503c\u4e3b\u5f20\u5e76\u8003\u8651\u957f\u671f\u4f7f\u7528\u4f60\u4ea7\u54c1<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"488\" height=\"284\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/A.png\" alt=\"\" class=\"wp-image-18889\"\/><figcaption> \u6fc0\u6d3b\u7528\u6237\u91ca\u4e49 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u901a\u8fc7\u4e0a\u56fe\u6211\u4eec\u53ef\u4ee5\u4e86\u89e3\u5230\uff0c\u6fc0\u6d3b\u9636\u6bb5\u6700\u6838\u5fc3\u7684\u4efb\u52a1\u662f\u5982\u4f55\u8ba9\u7528\u6237\u6700\u5feb\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\u3002\u6bcf\u6b21\u6211\u4eec\u4f7f\u7528\u4e00\u4e2a\u4ea7\u54c1\u65f6\uff0c\u5f53\u5b66\u4f1a\u5b83\u7684\u6838\u5fc3\u529f\u80fd\u65f6\u6216\u8005\u611f\u53d7\u5230\u5b83\u7ed9\u6211\u4eec\u5e26\u6765\u7684\u4ef7\u503c\u65f6\uff0c\u90fd\u4f1a\u4e0d\u7531\u81ea\u4e3b\u7684\u53d1\u51fa\u4e00\u4e2aAha\u3002\u4f8b\u5982\uff1a\u6211\u4eec\u7b2c\u4e00\u6b21\u4f7f\u7528\u7f8e\u989c\u76f8\u673a\u7684\u65f6\u5019\uff0c\u6253\u5f00\u7f8e\u989c\u6253\u90a3\u4e00\u5239\u90a3\uff0c\u54c7\uff08Aha\uff09\uff0c\u62cd\u7167\u8fd9\u4e48\u7f8e\uff01\u5bf9\uff0c\u8fd9\u5c31\u662f\u4ea7\u54c1\u7684Aha\u65f6\u523b\uff0c\u60f3\u60f3\u81ea\u5df1\u8fd8\u7ecf\u5386\u8fc7\u54ea\u4e9bAha\u65f6\u523b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"164\" height=\"167\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u55b5.png\" alt=\"\" class=\"wp-image-18890\"\/><figcaption> Aha\u65f6\u523b <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u6240\u4ee5\u6211\u4eec\u8981\u627e\u5230\u4ea7\u54c1\u7684Aha\u65f6\u523b\uff0c\u8ba9\u66f4\u591a\u7528\u6237\u4f53\u9a8c\u5230\u5b83\uff0c\u8ba4\u8bc6\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\u6240\u5728\uff0c\u5c06\u964c\u751f\u7528\u6237\u53d8\u6210\u6211\u4eec\u7684\u5fe0\u5b9e\u7528\u6237\u3002\u8fd9\u662f\u4e00\u4e2a\u9152\u9999\u4e5f\u6015\u5df7\u5b50\u6df1\u7684\u5e74\u4ee3\uff0c\u5982\u679c\u7528\u6237\u6ca1\u6709\u611f\u53d7\u5230\u4f60\u4ea7\u54c1\u7684\u4ef7\u503c\uff0c\u90a3\u5f88\u5feb\u5c06\u4f1a\u6210\u4e3a\u6d41\u5931\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5e76\u4e0d\u662f\u6211\u4eec\u8ba4\u4e3a\u7684Aha\u65f6\u523b\u5c31\u662f\u7528\u6237\u611f\u53d7\u5230\u7684Aha\u65f6\u523b\uff0c 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<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u6bcf\u4e2a\u4ea7\u54c1\u7684Aha\u65f6\u523b\u90fd\u4e0d\u4e00\u6837\uff0c\u4e0d\u4e00\u5b9a\u662f\u4e00\u4e2a\u529f\u80fd\uff0c\u4e5f\u8bb8\u662f\u4e00\u7cfb\u5217\u7684\u884c\u4e3a\u3002\u53ef\u4ee5\u603b\u7ed3\u4e3a\uff1a\uff08\u8c01\uff09\u5728\uff08\u591a\u957f\u65f6\u95f4\u5185\uff09\u5b8c\u6210\uff08\u591a\u5c11\u6b21\uff09\uff08\u4ec0\u4e48\u884c\u4e3a\uff09\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"491\" height=\"195\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u56e2\u961f.png\" alt=\"\" class=\"wp-image-18892\"\/><figcaption> \u4e0d\u540c\u4ea7\u54c1\u4e0d\u540cAha\u65f6\u523b 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"478\" height=\"170\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u63d0\u5347\u4e86.png\" alt=\"\" class=\"wp-image-18893\"\/><figcaption> \u8bbe\u8ba1\u601d\u7ef4\u63d0\u5347\u201c\u6fc0\u6d3b\u7387\u201d <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u4e3a\u4e86\u63d0\u5347\u6fc0\u6d3b\u7387Dave McClure\u4e5f\u63d0\u4f9b\u4e00\u7cfb\u5217\u5e2e\u52a9\u7528\u6237\u611f\u53d7\u5230\u4ea7\u54c1\u4ef7\u503c\u4ea7\u751fAha\u4f53\u9a8c\u76847\u6761\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>social  \u63d0\u4f9b\u5927\u4f17\u5316\u7684\u4ea7\u54c1\u7b80\u5355\u3001\u597d\u7528<\/li><li>Lead Nurturing \u7ed9\u7528\u6237\u63d0\u4f9b\u53cb\u597d\u7684\u5e2e\u52a9<\/li><li>Blank states    \u5229\u7528\u7a7a\u767d\u72b6\u6001<\/li><li>Content Marketing  \u5185\u5bb9\u8425\u9500 <\/li><li>On-boarding  \u65b0\u624b\u5f15\u5bfc<\/li><li>Newsletter  \u5b9a\u671f\u7ed9\u7528\u6237\u53d1\u9001\u90ae\u4ef6\uff0c\u6fc0\u6d3b\u7528\u6237<\/li><li>Screencasts \u4ea7\u54c1\u89c6\u9891<\/li><\/ul>\n\n\n\n<p>\u770b\u8fd9\u4e9b\u7406\u8bba\u53ef\u80fd\u6bd4\u8f83\u751f\u786c\u4e0d\u597d\u7406\u89e3\uff0c\u90a3\u4e48\u4e0b\u9762\u5c06\u4ee5Dropbox\u4e3a\u4f8b\u5206\u6790\u4e0b\u4ed6\u4eec\u662f\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u7b56\u7565\u6fc0\u6d3b\u7528\u6237\uff0c\u8ba9\u7528\u6237\u611f\u53d7\u5230\u4ea7\u54c1\u7684Aha\u65f6\u523b\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Dropbox\u6848\u5217<\/strong><\/p>\n\n\n\n<p>Dropbox\u901a\u8fc7\u6570\u636e\u5206\u6790\u5f97\u51fa\u4ed6\u4eec\u7528\u6237\u7684Aha\u65f6\u523b\u662f\uff1a\u4e00\u53f0\u8bbe\u5907\u4e0a\u5b89\u88c5\u6709\u4e00\u4e2aDropbox\u5e76\u4e14\u91cc\u9762\u6709\u4e00\u4e2a\u6587\u4ef6\u3002<\/p>\n\n\n\n<p>Dropbox\u56e2\u961f\u9996\u5148\u68b3\u7406\u4e86\u7528\u6237\u4f53\u9a8c\u5730\u56fe\uff0c\u627e\u5230\u7528\u6237\u7684\u5173\u952e\u89e6\u70b9\uff0c\u6570\u636e\u5206\u6790\u54ea\u4e9b\u89e6\u70b9\u7528\u6237\u6d41\u5931\u4e25\u91cd\uff0c\u6d41\u5931\u7684\u539f\u56e0\u662f\u4ec0\u4e48\uff0c\u4f18\u5316\u6d41\u5931\u4e25\u91cd\u7684\u89e6\u70b9\u53ca\u5173\u952e\u89e6\u70b9\u3002\u5728\u6bcf\u4e2a\u89e6\u70b9\u4e0a\u5f3a\u8c03\u4ea7\u54c1\u7684\u4ef7\u503c\u53ca\u5438\u5f15\u7528\u6237\u5b8c\u6210\u6307\u5b9a\u4efb\u52a1\uff0c\u8ba9\u7528\u6237\u5c3d\u5feb\u80fd\u4f53\u9a8c\u5230\u4ea7\u54c1\u7684Aha\u65f6\u523b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"445\" height=\"293\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5b8c\u6210.png\" alt=\"\" class=\"wp-image-18894\"\/><figcaption> \u65b0\u624b\u5f15\u5bfc <\/figcaption><\/figure><\/div>\n\n\n\n<p>Dropbox\u5b89\u88c5\u8f6f\u4ef6\u5b8c\u6210\u540e\uff0c\u4e00\u7cfb\u5217\u7684\u5f15\u5bfc\u9875\uff0c\u9664\u4e86\u4ecb\u7ecd\u6838\u5fc3\u529f\u80fd\u5916\uff0c\u8fd8\u5f15\u5bfc\u7528\u6237\u5411Dropbox\u6587\u4ef6\u5939\u62d6\u653e\u7b2c\u4e00\u4e2a\u6587\u4ef6\uff0c\u76ee\u6807\u662f\u8ba9\u7528\u6237\u5c3d\u5feb\u611f\u53d7\u5230Aha\u65f6\u523b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"489\" height=\"311\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u72b6\u6001.png\" alt=\"\" class=\"wp-image-18895\"\/><figcaption> \u7a7a\u767d\u72b6\u6001 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u8bbe\u8ba1\u5e08\u4e0d\u653e\u8fc7\u4efb\u4e00\u4e00\u4e2a\u89e6\u70b9\uff0c\u5229\u7528\u9875\u9762\u7684\u7a7a\u767d\u72b6\u6001\uff0c\u4f7f\u7528\u63d2\u753b\u53ca\u6587\u6848\u4ecb\u7ecd\u518d\u6b21\u5f3a\u8c03Dropbox\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u5f15\u5bfc\u7528\u6237\u6dfb\u52a0\u6587\u4ef6\u53ca\u5171\u4eab\u6587\u4ef6\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"503\" height=\"290\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6587\u4ef6.png\" alt=\"\" class=\"wp-image-18896\"\/><figcaption> \u63d0\u4f9b\u5e2e\u52a9 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5229\u7528\u52a8\u6548\u5438\u5f15\u5e2e\u52a9\u7528\u6237\u5b8c\u6210\u4e0a\u4f20\u6587\u4ef6\u64cd\u4f5c\uff0c\u63d0\u4f9b\u52a8\u529b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"495\" height=\"288\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7528\u6237-11.png\" alt=\"\" class=\"wp-image-18897\"\/><figcaption> \u5b9a\u671f\u7ed9\u7528\u6237\u53d1\u9001\u90ae\u4ef6\uff0c\u6fc0\u6d3b\u7528\u6237 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5f53\u4f60\u6ce8\u518c\u5b89\u88c5\u4e86Dropbox\u540e\uff0c\u5b98\u65b9\u4f1a\u5411\u4f60\u7684\u90ae\u7bb1\u53d1\u4e00\u5c01\u90ae\u4ef6\uff0c\u90ae\u4ef6\u5185\u5bb9\u540c\u6837\u662f\u5728\u5f3a\u8c03Dropbox\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u6587\u6848\u4e3a\u201c\u60a8\u7684Dropbox\u6709\u70b9\u5b64\u5355\u3002\u5feb\u6765\u6dfb\u52a0\u4e00\u4e9b\u6587\u4ef6\uff01\u201d\u5438\u5f15\u7528\u6237\u5411Dropbox\u6dfb\u52a0\u6587\u6863\u3002\u5c3d\u65e9\u4f53\u9a8c\u5230Aha\u65f6\u523b\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u662fDropbox\u5229\u7528\u4e00\u4e9b\u8bbe\u8ba1\u7b56\u7565\uff0c\u56f4\u7ed5\u7740Aha\u65f6\u523b\u5c55\u5f00\u7684\u8bbe\u8ba1\uff0c\u76ee\u6807\u53ea\u6709\u4e00\u4e2a\u5c3d\u65e9\u8ba9\u7528\u6237\u4f53\u9a8c\u5230Aha\u65f6\u523b\uff0c\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\u6fc0\u6d3b\u7528\u6237\u5e76\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u914d\u5408\u5176\u4ed6\u4e00\u4e9b\u7b56\u7565\u4f8b\u5982\uff1a\u975e\u5e38\u8457\u540d\u7684 Dropbox \u7528\u6237\u63a8\u8350\u7cfb\u7edf\uff0c\u4ee5\u53ca\u4e0d\u65ad\u5730\u5b9e\u9a8c\uff0c\u6700\u7ec8Dropbox\u7528\u6237\u589e\u957f\u8fbe\u5230\u4e00\u4e2a\u8d28\u7684\u98de\u8dc3\u3002<\/p>\n\n\n\n<p>\u4f18\u5316\u8bbe\u8ba1\u65f6\uff0c\u9664\u4e86Dave McClure\u63d0\u4f9b\u7684\u6fc0\u6d3b\u7528\u6237\u7684\u7b56\u7565\u5916\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u5229\u7528bj Fogg\u6a21\u578b\u6fc0\u6d3b\u7528\u6237\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"374\" height=\"348\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6fc0\u6d3b.png\" alt=\"\" class=\"wp-image-18898\"\/><figcaption> Fogg Behavior Model <\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u884c\u4e3a\uff1a\u60f3\u8ba9\u7528\u6237\u91c7\u53d6\u884c\u52a8<\/li><li>\u52a8\u529b\uff1a\u8ba9\u7528\u6237\u4f53\u9a8c\u4ef7\u503c<\/li><li>\u80fd\u529b\uff1a\u8ba9\u884c\u4e3a\u5bb9\u6613\u505a\u5230<\/li><li>\u89e6\u53d1\uff1a\u63d0\u793a\u7528\u6237\u91c7\u53d6\u67d0\u79cd\u884c\u52a8<\/li><\/ul>\n\n\n\n<p style=\"text-align:center\"><strong>\u603b\u7ed3<\/strong><\/p>\n\n\n\n<p>\u83b7\u5ba2\u6210\u672c\u7684\u589e\u52a0\uff0c\u6fc0\u6d3b\u5b58\u91cf\u7528\u6237\uff0c\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u4e5f\u8bb8\u662f\u6211\u4eec\u505a\u7528\u6237\u589e\u957f\u7684\u53e6\u4e00\u4e2a\u66f4\u597d\u5730\u9009\u62e9\u3002\u627e\u5230\u4ea7\u54c1\u7684Aha\u65f6\u523b\uff0c\u5b9a\u4e49\u6fc0\u6d3b\u7387\u6307\u6807\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u53d1\u73b0\u963b\u788d\u54ea\u4e9b\u7528\u6237\u4f53\u9a8cAha\u65f6\u523b\u7684\u89e6\u70b9\uff0c\u6839\u636e\u8bbe\u8ba1\u7b56\u7565\u8fdb\u884c\u4f18\u5316\uff0c\u4e0d\u65ad\u8bd5\u9a8c\uff0c\u6700\u7ec8\u63d0\u5347\u6fc0\u6d3b\u7387\uff0c\u6fc0\u6d3b\u5b58\u91cf\u7528\u6237\u8fbe\u5230\u7528\u6237\u589e\u957f\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u00a0\u706b\u70ac@\u4e1a\u4f59\u4f53\u9a8c\u8bbe\u8ba1<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/quan\/16725.html\">\u4e92\u8054\u7f51\u8fd0\u8425 | \u5982\u4f55\u505a\u597d\u7528\u6237\u7559\u5b58<\/a> \u300b<\/li><li>\u300a\u00a0<a href=\"https:\/\/www.growthhk.cn\/product\/16670.html\">\u60f3\u8ba9\u597d\u6545\u4e8b\u53d1\u5149\u7684\u5fae\u535a\u52a8\u6f2b\uff0c\u8981\u628a\u7528\u6237\u7559\u5b58\u653e\u5728\u9996\u4f4d<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/xiaohongshu\/18881.html\">\u4f60\u53ef\u77e5\u5c0f\u7ea2\u4e66\u4e0a\u7ebf\u77ed\u89c6\u9891\u6253\u5361\u529f\u80fd<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AARRR\u6a21\u578b AARRR\u6a21\u578b\u56e0\u5176\u63a0\u593a\u5f0f\u7684\u589e\u957f\u65b9\u5f0f\u4e5f\u88ab\u79f0\u4e3a\u6d77\u76d7\u6a21\u578b\uff0c\u662fDave McClure 2007\u63d0\u51fa\u7684\uff0c\u6838\u5fc3\u5c31\u662fAAARR\u6f0f\u6597\u6a21\u578b\uff0c\u5bf9\u5e94\u5ba2\u6237\u751f\u547d\u5468\u671f\u5e2e\u52a9\u5927\u5bb6\u66f4\u597d\u5730\u7406\u89e3\u83b7\u5ba2\u548c\u2026<\/p>\n","protected":false},"author":91,"featured_media":18891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[2332],"special":[],"class_list":["post-18886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-2332","entry"],"views":114960,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/18886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=18886"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/18886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/18891"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=18886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=18886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=18886"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=18886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}