{"id":19315,"date":"2019-04-01T20:29:22","date_gmt":"2019-04-01T12:29:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=19315"},"modified":"2019-04-01T20:29:24","modified_gmt":"2019-04-01T12:29:24","slug":"%e5%a2%9e%e9%95%bf%e7%9a%84%e7%a7%98%e5%af%86%e4%b9%8b12%e4%b8%aa%e6%9c%80%e6%88%90%e5%8a%9f%e7%9a%84d2c%e5%93%81%e7%89%8c%e8%90%a5%e9%94%80%e6%a1%88%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/19315.html","title":{"rendered":"\u589e\u957f\u7684\u79d8\u5bc6\u4e4b12\u4e2a\u6700\u6210\u529f\u7684D2C\u54c1\u724c\u8425\u9500\u6848\u4f8b"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>\u5728\u4e4b\u524d\u7684\u5206\u6790\u4e2d\uff0c\u6211\u4eec\u7814\u7a76\u4e86D2C\u9886\u57df\u66fe\u7ecf\u89c4\u6a21\u5f88\u5c0f\u7684\u521d\u521b\u516c\u53f8\u662f\u5982\u4f55\u53d1\u5c55\u58ee\u5927\u7684\u3002\u6211\u4eec\u786e\u5b9a\u4e86\u8fd9\u4e9b\u516c\u53f8\u4e0e\u4f17\u4e0d\u540c\u7684\u56db\u5927\u9886\u57df\u2014\u2014\u4ea7\u54c1\u8bbe\u8ba1\u3001\u53d1\u5e03\u65b9\u5f0f\u3001\u4f53\u9a8c\u521b\u9020\u4ee5\u53ca\u8425\u9500\u7b56\u7565\u3002\u4e0b\u9762\uff0c\u6211\u4eec\u5c06\u5411\u4f60\u5c55\u793a\u8fd9\u4e9b\u6700\u51fa\u8272\u7684D2C\u516c\u53f8\uff0c\u4eca\u5929\u662f\u7b2c\u56db\u90e8\u5206\uff1a<\/p>\n\n\n\n<p><strong>\u5f15\u7206\u4f20\u64ad \uff1a\u4e3a\u4ea7\u54c1\u6ce8\u5165\u75c5\u6bd2\u5f0f\u8425\u9500\u7684\u57fa\u56e0 <\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Casper\u7528\u4e86\u4ec0\u4e48\u62db\u6570\u5b9e\u73b0\u4e86\u9876\u7ea7\u7684\u641c\u7d22\u6392\u4f4d\uff1f  <\/li><li>Dollar Shave Club\u89c6\u9891\u70b9\u51fb\u91cf\u7834\u767e\u4e07\u7684\u7b56\u7565\u4e4b\u9053<\/li><li>CTA\u94fe\u63a5\u8fd16\u4e07\u4e2a\u7528\u6237\u81ea\u5236\u89c6\u9891\u5230Warby Parker<\/li><li>Glossier\u5982\u4f55\u5229\u7528170\u4e07\u5927V\u63a8\u5347\u9500\u552e\u989d\uff1f<\/li><li>\u62ff\u4e0b2\u4e07\u4e2a\u5ba2\u6237\u7684\u540c\u65f6\u8fd8\u6e05\u7a7a\u4e86T\u6064\u5e93\u5b58\uff0cEverlane\u4ec5\u51ed\u4e00\u5f20\u4fe1\u606f\u56fe\uff1f<\/li><li>\u5728\u5bb6\u5c45\u7528\u54c1\u641c\u7d22\u4e2d\u6210\u4e3a\u5316\u5b66\u54c1\u7c7b\u5934\u724c\u662fThe Honest Company\u7684\u589e\u957f\u5173\u952e<\/li><li>\u5ba0\u7269\u72d7\u8868\u60c5\u5305\uff08Dog memes\uff09 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height=\"141\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7b2c\u56db\u8bdd.png\" alt=\"\" class=\"wp-image-19316\"\/><\/figure><\/div>\n\n\n\n<p>\u4e5f\u8bb8\u76f8\u5bf9\u4e8e\u5f53\u4e0b\u884c\u4e1a\u4e2d\u7684\u7ade\u4e89\u5bf9\u624b\uff0cD2C\u521d\u521b\u516c\u53f8\u6700\u5927\u7684\u5185\u5728\u4f18\u52bf\u5c31\u662f\u80fd\u5bf9\u4e92\u8054\u7f51\u7684\u8425\u9500\u5c5e\u6027\u6709\u66f4\u597d\u7684\u628a\u63e1\u3002\u4ece\u4e00\u6b65\u6b65\u805a\u5408\u8d77\u6765\u7684SEO\uff0c\u5230\u521b\u5efa\u51fa\u300c\u81ea\u7136\u800c\u7136\u7684\u300d\u3001\u6613\u5f15\u7206\u4f20\u64ad\u7684\u4fe1\u606f\u56fe\u8868\uff0c\u8fd9\u79cd\u4f18\u52bf\u5305\u62ec\u5176\u4e2d\u4e00\u5207\u7684\u4e00\u5207\u3002\u6211\u4eec\u6240\u7814\u7a76\u7684D2C\u516c\u53f8\u5bf9\u8fd9\u4e9b\u6e20\u9053\u7684\u8fd0\u4f5c\u65b9\u6cd5\u76f8\u5f53\u719f\u7a14\uff0c\u5e76\u4e14\u80fd\u591f\u5229\u7528\u5b83\u4eec\u4f9d\u5faa\u81ea\u5df1\u7684\u610f\u613f\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5728\u5904\u7406\u5b9e\u4f53\u4ea7\u54c1\u65f6\uff0c\u5229\u7528\u597d\u4e92\u8054\u7f51\u7684\u4f20\u64ad\u4f18\u52bf\u53ef\u80fd\u662f\u4e2a\u68d8\u624b\u7684\u4e8b\u513f\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5982\u6b64\u4e4b\u591a\u7684\u4f20\u7edf\u96f6\u552e\u5546\u7f3a\u4e4f\u4e92\u8054\u7f51\u601d\u7ef4\u7684\u539f\u56e0\u3002\u4f46\u5982\u679c\u505a\u597d\u4e86\uff0c\u8fd9\u5bf9\u4f01\u4e1a\u589e\u957f\u53ef\u80fd\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u5229\u597d\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0cD2C\u516c\u53f8\u4f7f\u7528\u4e86\u4e00\u79cd\u504f\u91cd\u4e8e\u641c\u7d22\u548c\u793e\u4ea4\u7684\u81ea\u4e0a\u800c\u4e0b\u7684\u7b56\u7565\u3002\u636eExtole\uff08\u4e00\u5bb6\u505a\u300c\u63a8\u8350\u8425\u9500\u300d\u7684\u521d\u521b\u516c\u53f8\uff09\u79f0\uff0cCasper\u7684\u63a8\u8350\u8425\u9500\u8ba1\u5212\u80fd\u901a\u8fc7\u6bcf1\u6b21\u5206\u4eab\uff0c\u5e26\u6765\u591a\u8fbe5\u4e2a\u65b0\u5ba2\u6237\u3002\u6b64\u5916\uff0c\u8be5\u516c\u53f8\u8fd8\u81f4\u529b\u4e8e\u4ece\u5404\u79cd\u7b2c\u4e09\u65b9\u7f51\u7ad9\u521b\u5efa\u63a8\u8350\u5e7f\u544a\u2014\u2014\u4f46\u5bf9\u5e8a\u57ab\u884c\u4e1a\u7684\u7ade\u4e89\u72b6\u51b5\u800c\u8a00\uff0c\u6700\u6838\u5fc3\u7684\u662fCasper\u6295\u8d44\u4e86SEO\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"474\" height=\"232\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7f51\u7ad9\u9875\u9762.png\" alt=\"\" class=\"wp-image-19317\"\/><figcaption> <br>\u8fd9\u5f20\u56fe\u8868\u663e\u793a\u4e86\u7ed9Casper\u5f15\u6d41\u6700\u591a\u7684\u7f51\u7ad9\uff0c\u4ee5\u53ca\u4eba\u4eec\u8bbf\u95eeCasper\u7f51\u7ad9\u540e\u8bbf\u95ee\u7684\u7b2c\u4e00\u4e2a\u7f51\u7ad9\u9875\u9762\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u4ed6\u4eec\u8fd8\u6709\u4e00\u4e2a\u66f4\u81ea\u4e0b\u800c\u4e0a\u7684\u7b56\u7565\uff0c\u4e13\u6ce8\u4e8e\u8ba9\u300c\u6d41\u91cf\u660e\u661f\u300d\u6216\u4ee3\u8a00\u4eba\u4e3a\u54c1\u724c\u4f20\u64ad\u4fe1\u606f\u3002\u4f8b\u5982\uff0cGlossier\u4e0d\u5e0c\u671b\u4f60\u5149\u987e\u4ed6\u4eec\u5728SOHO\u7684\u5b9e\u4f53\u5e97\uff0c\u53ea\u4e3a\u4e86\u4e70\u4e2a\u5316\u5986\u54c1\uff1b\u4ed6\u4eec\u60f3\u8ba9\u4f60\u7ed9\u5546\u5e97\u62cd\u7167\uff0c\u628a\u7167\u7247\u53d1\u5230Instagram\u4e0a\uff0c\u5206\u4eab\u7ed9\u5168\u4e16\u754c\u7684\u4eba\uff0c\u8ba9\u4ed6\u4eec\u4e5f\u80fd\u4e70\u5230\u5316\u5986\u54c1\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"422\" height=\"574\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6807\u5fd7.png\" alt=\"\" class=\"wp-image-19318\"\/><figcaption> Glossier\u7ebd\u7ea6Soho\u603b\u90e8\u5916\u7684\u4e00\u4e2a\u6807\u5fd7\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u65e0\u8bba\u91c7\u53d6\u54ea\u79cd\u7b56\u7565\uff0c\u6700\u597d\u7684D2C\u516c\u53f8\u90fd\u4e0d\u4f1a\u4ec5\u4ec5\u4f9d\u9760\u793e\u4ea4\u7f51\u7ad9\u7684\u63a8\u8350\u548c\u5206\u4eab\u2014\u2014\u4ed6\u4eec\u4f1a\u5c06\u5176\u4f5c\u4e3a\u4ea7\u54c1\u4f53\u9a8c\u7684\u6838\u5fc3\u90e8\u5206\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>1<br> Casper\u7528\u4e86\u4ec0\u4e48\u62db\u6570\u5b9e\u73b0\u4e86\u9876\u7ea7\u7684\u641c\u7d22\u6392\u4f4d\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e0eD2C\u8fd9\u4e9b\u65b0\u5174\u54c1\u724c\u7ade\u4e89\u7684\u8001\u5bf9\u624b\u65e9\u5df2\u5e7f\u4e3a\u4eba\u77e5\uff0c\u5360\u9886\u5e02\u573a\uff0c\u800c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7cfb\u7edf\uff08Search engine optimization 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\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u4f7f\u7528Ahrefs\u7684URL\u8bc4\u7ea7\uff08UR\uff09\u6d4b\u91cf\u51faCasper\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u7684\u6d3b\u8dc3\u7a0b\u5ea6\u3002\u8fd9\u662f\u8861\u91cf\u8c37\u6b4cPageRank\u7684\u4e00\u79cd\u4ee3\u7406\u5de5\u5177\uff0c\u5b83\u80fd\u8861\u91cf\u4e00\u4e2a\u4f01\u4e1a\u54c1\u724c\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u660e\u663e\u7a0b\u5ea6\u3002Casper\u7684\u6392\u540d\u4e0eBonobos\u5e76\u5217\uff0c81\u5206\u7684\u7ed3\u679c\u5728D2C\u516c\u53f8\u4e2d\uff0c\u662f\u4f4d\u5217\u7b2c\u4e8c\u4f4d\u7684Everlane\u7684\u4e24\u500d\u591a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"476\" height=\"290\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6307\u6807-2.png\" alt=\"\" class=\"wp-image-19319\"\/><\/figure><\/div>\n\n\n\n<p>UR\uff08URL Rating\uff09\u662fAhrefs\u516c\u53f8\u8bbe\u8ba1\u7684\u4e00\u4e2a\u7528\u6765\u8861\u91cf\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u6392\u540dPageRank\u7684\u6307\u6807\u2014\u2014\u54c1\u724c\u7f51\u7ad9\u7684UR\u503c\u8d8a\u9ad8\uff0c\u610f\u5473\u7740\u8fd9\u4e2a\u54c1\u724c\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f4d\u7f6e\u5c31\u8d8a\u9760\u524d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"471\" height=\"281\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8c37\u6b4c-1.png\" alt=\"\" class=\"wp-image-19320\"\/><\/figure><\/div>\n\n\n\n<p>\u4e3a\u4eba\u4eec\u6bcf\u4e2a\u53ef\u80fd\u7528\u6765\u641c\u7d22\u548c\u8d2d\u4e70\u5e8a\u57ab\u7684\u641c\u7d22\u5173\u952e\u5b57\u521b\u5efa\u7279\u522b\u5b9a\u5236\u7684\u8df3\u8f6c\u9875\u9762\uff0c\u8fd9\u662fCasper\u505a\u8c37\u6b4c\u641c\u7d22\u7b56\u7565\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u5e8a\u57ab\u516c\u53f8\u6709\u610f\u613f\u8d2d\u4e70\u8c37\u6b4c\u7684\u641c\u7d22\u7ed3\u679c\u6392\u540d\uff0c\u56e0\u6b64\u4e8b\u65e0\u5de8\u7ec6\uff0c\u9762\u9762\u4ff1\u5230\u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u5bb6\u4f4f\u7ebd\u7ea6\u7684\u4f60\u60f3\u4e70\u4e00\u4e2a\u5e8a\u57ab\u2014\u2014Casper\u77e5\u9053\u8fd9\u91cc\u5e02\u573a\u9700\u6c42\u65fa\u76db\uff0c\u81ea\u5bb6\u4ea7\u54c1\u4e5f\u6709\u5b9e\u529b\u80fd\u5728\u6570\u5c0f\u65f6\u5185\u4ea4\u8d27\uff0c\u65e0\u9700\u6d88\u8d39\u8005\u7b49\u5f85\u6570\u5468\u3002\u56e0\u6b64\uff0c\u5b83\u4e13\u95e8\u4e3a\u7ebd\u7ea6\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u767b\u9646\u9875\u9762\uff0c\u786e\u4fdd\u4efb\u4f55\u641c\u7d22\u201c\u7ebd\u7ea6 \u5e8a\u57ab\u201d\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u90fd\u80fd\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9876\u90e8\u770b\u5230\u5b83:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"473\" height=\"347\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u641c\u7d22-1.png\" alt=\"\" class=\"wp-image-19321\"\/><\/figure><\/div>\n\n\n\n<p>\u8be5\u5e7f\u544a\u662f\u4e13\u95e8\u4e3a\u7ebd\u7ea6\u8303\u56f4\u5b9a\u5236\u7684\uff0c\u8fd9\u79cd\u65b9\u5f0f\u7684\u5e7f\u544a\u662f\u5176\u4ed6\u4ea7\u54c1\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u90fd\u4e0d\u5b58\u5728\u7684\u3002Casper\u5e7f\u544a\u5ba3\u79f0\uff0c\u6d88\u8d39\u8005\u5f53\u5929\u5c31\u53ef\u4ee5\u300c\u5728\u7ebd\u7ea6\u300d \u62ff\u5230 \u300c\u5e8a\u57ab\u300d \u2014\u2014\u4e00\u4e2a\u5c0f\u65f6\u5185\u6536\u5230\u5e8a\u57ab\uff0cCasper\u5458\u5de5\u4f1a\u5e2e\u52a9\u5b8c\u6210\u5b89\u88c5\uff0c\u8fd8\u4f1a\u628a\u5305\u88c5\u62ff\u8d70\u3002<\/p>\n\n\n\n<p>\u6392\u540d\u9760\u4e0b\u4e9b\u7684\u5e8a\u57ab\u54c1\u724c\u4f1a\u5199\u51fa\u4e00\u5927\u5806\u5173\u4e8e\u4ea7\u54c1\u7684\u6cdb\u6cdb\u4fe1\u606f\uff0c\u53ea\u662f\u5728\u6807\u9898\u4e0a\u5f3a\u884c\u8d34\u4e0a\u300c\u7ebd\u7ea6\u300d \u4e00\u8bcd\uff0c\u800c\u4e0b\u9762\u7684Raymour Flanigan\u5e7f\u544a\u5219\u66f4\u662f\u5b8c\u5168\u975e\u5b9a\u5236\u3002<\/p>\n\n\n\n<p>\u4ece\u300c\u8bc4\u8bba\u300d \u767b\u5f55\u9875\u9762\u8df3\u8f6c\u5230\u300c\u7fbd\u7ed2\u586b\u5145\u5185\u80c6\u300d \u767b\u5f55\u9875\u9762\uff0c\u8be5\u516c\u53f8\u5efa\u7acb\u4e86\u4e00\u4e2a\u7c7b\u4f3c\u7684\u5b9a\u5236SEO \u6293\u53d6\u9875\u9762\uff0c\u51e0\u4e4e\u8986\u76d6\u4e86\u5e8a\u57ab\u6f5c\u5728\u6d88\u8d39\u8005\u53ef\u80fd\u8f93\u5165\u7684\u6bcf\u4e00\u4e2a\u5173\u952e\u5b57\u3002<\/p>\n\n\n\n<p>Tuft &amp; Needle\uff08Casper\u7684\u7ade\u54c1\uff09\u7684\u8054\u5408\u521b\u59cb\u4ebaDaeheePark\u53bb\u5e74\u5728\u63a5\u53d7\u300a\u8fde\u7ebf\u300b\u6742\u5fd7\u91c7\u8bbf\u65f6\u8868\u793a:\u300cCasper\u5728\u8c37\u6b4cAdwords\u5e7f\u544a\u731b\u7838\u4e86\u5982\u6b64\u4e4b\u591a\u7684\u8d44\u91d1\uff0c\u5bf9\u65b0\u5174\u54c1\u724c\u6765\u8bf4\u7b80\u76f4\u662f\u4e0d\u53ef\u6301\u7eed\u2026\u2026\u5176\u4ed6\u65b0\u751f\u54c1\u724c\u5fc3\u91cc\u4e5f\u4f1a\u72af\u5600\u5495\uff0c\u8fd9\u4e9b\u5bb6\u4f19\u4eec\u71c3\u70e7\u8425\u9500\u7ecf\u8d39\u7684\u65b9\u6848\u5c06\u5982\u4f55\u7ef4\u6301\u751f\u8ba1\u3002\u300d (\u300a\u8fde\u7ebf\u300b\u6742\u5fd7\u5f53\u65f6\u4e5f\u6307\u51fa\uff0c\u5f53\u4f60\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22Tuft &amp; Needle\u65f6\uff0cCasper\u6392\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u9996\u4f4d\u3002)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"480\" height=\"281\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u9996\u4f4d.png\" alt=\"\" class=\"wp-image-19322\"\/><\/figure><\/div>\n\n\n\n<p>\u8bb8\u591a\u4f7f\u7528\u6700\u9891\u7e41\u7684\u641c\u7d22\u5173\u952e\u8bcd\u548c\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u767b\u9646\u9875\u9762\u4e4b\u95f4\u5b58\u5728\u7740\u7edd\u5bf9\u76f8\u5173\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u4e70\u65ad\u6570\u5341\u4e2a\u9488\u5bf9\u300c\u8d85\u5bf9\u53e3\u300d\u7684\u641c\u7d22\u5173\u952e\u5b57\u91cf\u8eab\u5b9a\u5236\u7684\u4e2a\u6027\u5316\u5b9a\u5236\u9875\u9762\uff0c\u8fd9\u79cd\u65b9\u5f0f\u642d\u5efa\u51fa\u6765\u7684\u6d41\u91cf\u8d39\u7528\u76f8\u5f53\u6602\u8d35\u3002\u4f46\u5728\u5e8a\u57ab\u884c\u4e1aSEO\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u7684\u4e16\u754c\uff0c\u8fd9\u79cd\u65b9\u6cd5\u4e00\u76f4\u662fCasper\u7684\u738b\u724c\u3002\u6beb\u4e0d\u5938\u5f20\u5730\u8bf4\uff0c\u8be5\u516c\u53f8\u5728\u8fc7\u53bb\u51e0\u5e74\u7b79\u96c6\u76842.4\u4ebf\u7f8e\u5143\u8d44\u91d1\uff0c\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u5df2\u7ecf\u6d41\u5411\u4e86\u8c37\u6b4c\u3002<\/p>\n\n\n\n<p>Dollar Shave Club\u7684\u8425\u9500\u7b56\u7565\u4e0eCasper\u5b8c\u5168\u4e0d\u540c\u3002\u5b83\u5e76\u6ca1\u6709\u82b1\u8d39\u6570\u5e74\u65f6\u95f4\u94bb\u8425\u5728PageRank\u6392\u540d\u6548\u679c\u4e0a\uff0c\u4f46\u5b83\u5df2\u7ecf\u505a\u5230\u628a\u4ed6\u4eec\u7684\u75c5\u6bd2\u89c6\u9891\u505a\u51fa2500\u4e07\u6b21\u6d4f\u89c8\u91cf\u6765\uff0c\u800c\u8fd9\u6bb5\u89c6\u9891\u53ea\u82b1\u4e86\u516c\u53f84500\u7f8e\u5143\u5236\u4f5c\u5b8c\u6210\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>2<br> Dollar Shave Club\u89c6\u9891\u70b9\u51fb\u91cf\u7834\u767e\u4e07\u7684\u7b56\u7565\u4e4b\u9053<\/strong><\/p>\n\n\n\n<p>\u4e3aDollar Shave Club\u65b0\u54c1\u4e0a\u5e02\u505a\u5ba3\u4f20\u7684\u75c5\u6bd2\u89c6\u9891\u300a\u6211\u4eec\u7684\u5200\u7247\u68d2\u6781\u4e86\u300b(Our Blades Are F***ing Great)\uff0c\u76ee\u524d\u5df2\u88ab\u6d4f\u89c8\u8d85\u8fc72500\u4e07\u6b21\u3002\u5982\u679c\u4f60\u8fd8\u6ca1\u770b\u8fc7\uff0c\u6709\u5fc5\u8981\u53bb\u4e86\u89e3\u4e00\u4e0b\u3002\u8fd9\u662f\u4e00\u4e2a\u4e3a\u65b0\u4e1a\u52a1\u53d1\u5e03\u505a\u5e02\u573a\u63a8\u5e7f\u7684\u51fa\u8272\u6848\u4f8b\uff0c\u5b83\u65e2\u80fd\u5e7f\u6cdb\u5730\u5438\u5f15\u516c\u4f17\u773c\u7403\uff0c\u4e5f\u8fd8\u80fd\u5236\u9020\u51fa\u5927\u91cf\u7684\u8ba8\u8bba\u8bdd\u9898\u548c\u63a8\u8350\u8f6c\u53d1\u3002<\/p>\n\n\n\n<figure><iframe width=\"472\" height=\"265.5\" allowfullscreen=\"true\" src=\"https:\/\/v.qq.com\/txp\/iframe\/player.html?origin=https%3A%2F%2Fmp.weixin.qq.com&amp;vid=j0856xwyfji&amp;autoplay=false&amp;full=true&amp;show1080p=false&amp;isDebugIframe=false\"><\/iframe><\/figure>\n\n\n\n<p>\u867d\u7136\u8fd9\u542c\u8d77\u6765\u6709\u4e9b\u96be\u4ee5\u590d\u5236\u2014\u2014\u53ea\u8981\u505a\u4e00\u4e2a\u80fd\u75c5\u6bd2\u4f20\u64ad\u7684\u89c6\u9891\u5c31\u597d!\u2014\u2014\u4f46\u5b9e\u9645\u60c5\u51b5\u662f\uff0c DollarShave Club\u53d1\u5e03\u7684\u8fd9\u6761\u4f20\u5947\u89c6\u9891\u6bd4\u5b83\u8868\u9762\u770b\u8d77\u6765\u7684\u8981\u8ba1\u5212\u5468\u5bc6\u5f97\u591a\u3002<\/p>\n\n\n\n<p>\u8fd9\u6bb5\u89c6\u9891\u5236\u4f5c\u6210\u672c\u4e3a4500\u7f8e\u5143\uff0c\u62cd\u6444\u65f6\u95f4\u4ec5\u4e3a\u4e00\u5929\u3002\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98Michael Dubin\u7684\u670b\u53cb\u3001\u5bfc\u6f14LuciaAniello\u9f0e\u529b\u652f\u6301\u2014\u2014\u4ed6\u4eec\u4e24\u4eba\u4e00\u8d77\u5728\u7ebd\u7ea6\u5927\u5b66\u7684Upright Citizen\u2019s Brigade\u5b66\u4e60\u5373\u5174\u8868\u6f14\u30022012\u5e743\u67086\u65e5\uff0cDubin\u5c06\u8fd9\u6bb5\u89c6\u9891\u4e0a\u4f20\u5230YouTube\u4e0a\uff0c\u5728\u300c\u53d1\u5e03\u300d\u9875\u9762\u8d70\u7ea2\u3002\u5f53\u65f6\u662f\u65e9\u4e0a6\u70b9\u534a\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">\u201c \u8fd9\u662f\u4e00\u79cd\u770b\u8d77\u6765\u50cf\u514d\u8d39\u7684\u7f51\u7edc\u5a92\u4f53\uff0c\u4f46\u5b9e\u9645\u4e0a\u5b83\u662f\u4ed8\u8d39\u5a92\u4f53\u3002 \u201d<\/p>\n\n\n\n<p>\u5f53\u5929\u4e0a\u53489:30\uff0cdollarshaveclub.com\u7f51\u7ad9\u5d29\u6e83\u3002\u4e00\u5929\u540e\uff0c\u5f53\u4ed6\u7ec8\u4e8e\u8ba9\u7f51\u7ad9\u91cd\u65b0\u4e0a\u7ebf\u65f6\uff0c\u51e0\u4e4e\u77ac\u95f4\u5c31\u6536\u5230\u4e861.2\u4e07\u4efd\u8ba2\u5355\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"458\" height=\"369\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8ba2\u5355.png\" alt=\"\" class=\"wp-image-19323\"\/><\/figure><\/div>\n\n\n\n<p>\u300a\u6211\u4eec\u7684\u5200\u7247\u592a\u68d2\u4e86\u300b\u7684\u6210\u529f\u6765\u5f97\u5f88\u7a81\u7136\uff0c\u4f46\u8fd9\u4e5f\u5e76\u975e\u5076\u7136\u3002Dollar Shave Club\u91c7\u53d6\u4e86\u51e0\u4e2a\u975e\u5e38\u6709\u610f\u7684\u6b65\u9aa4\uff0c\u4ee5\u786e\u4fdd\u89c6\u9891\u5c06\u6709\u6700\u5927\u7684\u673a\u4f1a\u6210\u4e3a\u70ed\u95e8:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8be5\u516c\u53f8\u8ba9\u5404\u79cd\u79d1\u6280\u51fa\u7248\u7269\u5bf9\u8be5\u89c6\u9891\u7684\u4e0a\u7ebf\u65f6\u95f4\u4e86\u5982\u6307\u638c<\/li><li>\u5b83\u5411\u8bb8\u591a\u540c\u6837\u7684\u51fa\u7248\u7269\u53d1\u9001\u4e86\u8be5\u89c6\u9891\u7684\u65e9\u671f\u8bbf\u95ee\u6743<\/li><li>\u5b83\u6311\u9009\u4e86\u4e00\u4e9b\u88ab\u516c\u8ba4\u4e3a\u662f\u7537\u6027\u7fa4\u4f53\u65f6\u5c1a\u54c1\u724c\u5f15\u9886\u8005\u7684\u7f51\u7ad9\u548c\u535a\u5ba2\u2014\u2014\u4f8b\u5982Thrillistand Uncrate<\/li><li>\u8fd9\u5219\u89c6\u9891\u8fd8\u7f16\u521b\u4e86\u4e00\u4e2a\u66f4\u77ed\u4e8c\u4ee3\u7248\u672c\uff0c\u5e76\u5728\u7535\u89c6\u4e0a\u7684\u6df1\u591c\u65f6\u6bb5\u64ad\u51fa<\/li><li>\u8be5\u516c\u53f8\u82b1\u8d391\u4e07\u591a\u7f8e\u5143\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u63a8\u5e7f\u8fd9\u6bb5\u89c6\u9891<\/li><li>\u5b83\u82b1\u94b1\u5728HowardStern\u7b49\u8131\u53e3\u79c0\u8282\u76ee\u4e2d\u505a\u690d\u5165<\/li><li>\u8be5\u516c\u53f8\u4e8e\u4eca\u5e743\u6708\u53d1\u5e03\u4e86\u8fd9\u6bb5\u89c6\u9891\uff0c\u907f\u5f00\u4e86\u5927\u591a\u6570\u5927\u578b\u4f53\u80b2\u8d5b\u4e8b\u6216\u5176\u4ed6\u91cd\u8981\u7684\u7535\u89c6\u8282\u76ee\u65f6\u6bb5\uff0c\u6070\u597d\u5728\u300c\u897f\u5357\u504f\u5357\u300d\u7535\u5f71\u8282\u4e4b\u524d\u53d1\u5e03<\/li><\/ul>\n\n\n\n<p>\u5728\u8fd9\u4e00\u75c5\u6bd2\u89c6\u9891\u6210\u529f\u7684\u80cc\u540e\uff0c\u6709\u4e00\u4e2a\u5b8c\u6574\u7684\u51c6\u5907\u6846\u67b6\uff0c\u65e8\u5728\u653e\u5927\u548c\u589e\u5f3a\u89c6\u9891\u7684\u5f71\u54cd\u529b\u3002\u7136\u800c\uff0c\u5982\u679c\u4f60\u53ea\u662f\u548c\u5176\u4ed6\u4eba\u4e00\u8d77\u770b\uff0c\u5b83\u770b\u8d77\u6765\u5b8c\u5168\u662f\u81ea\u7136\u800c\u7136\u53d1\u751f\u7684\u2014\u2014\u89c6\u9891\u5f88\u6709\u8da3\uff0cDubin\u5f88\u6709\u8da3\uff0c\u54c1\u724c\u8d5a\u53d6\u4e86\u5927\u91cf\u7684\u62a5\u9053\u548c\u7092\u4f5c\u3002<\/p>\n\n\n\n<p>\u636e\u77e5\u60c5\u4eba\u58eb\u900f\u9732\uff0c\u300c\u8fd9\u662f\u4e00\u79cd\u770b\u8d77\u6765\u50cf\u514d\u8d39\u4f20\u64ad\u7684\u65b9\u5f0f\uff0c\u4f46\u5b9e\u9645\u7684\u786e\u662f\u4e3a\u5a92\u4f53\u4f20\u64ad\u82b1\u4e86\u94b1\u3002\u300d\u7136\u800c\uff0c\u8fd9\u4e2a\u6848\u4f8b\u6210\u529f\u7684\u5173\u952e\u5176\u5b9e\u662f\u521b\u9020\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u2014\u2014\u9700\u8981\u8ba9\u6d88\u8d39\u8005\u76f8\u4fe1\u5b83\u662f\u7eaf\u9760\u89c6\u9891\u8d28\u91cf\u4e89\u53d6\u5230\u4e86\u5a92\u4f53\u66dd\u5149\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"472\" height=\"267\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5a92\u4f53\u66dd\u5149.png\" alt=\"\" class=\"wp-image-19324\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u89c6\u9891\u771f\u7684\u6210\u529f\u4e86\u3002\u5b83\u7684\u5236\u4f5c\u8d28\u91cf\u867d\u7136\u5f88\u9ad8\uff0c\u4f46\u7ed9\u4eba\u4e00\u79cd\u6742\u4e71\u53c8\u81ea\u8a00\u81ea\u8bed\u7684\u611f\u89c9\u3002\u5b83\u7684\u53d1\u5e03\u5e73\u53f0YouTube\u4e3a\u5b83\u63d0\u4f9b\u4e86\u4e00\u79cd\u5929\u7136\u7684\u75c5\u6bd2\u4f20\u64ad\u73af\u5883\u3002\u4ece\u4e00\u4e2a\u4eba\u5206\u4eab\u7ed9\u53e6\u4e00\u4e2a\u4eba\u7684\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5f62\u6210\u4e86\u67d0\u79cd\u770b\u4e0a\u53bb\u662f\u300c\u5929\u751f\u300d\u7684\u3001\u300c\u81ea\u7136\u800c\u7136\u300d\u7684\u8ba8\u8bba\u73af\u5883\uff0c\u5e76\u6ca1\u6709\u56e0\u4e3a\u5e55\u540e\u7684\u8425\u9500\u624b\u6bb5\u51cf\u5f31\u4e86\u5b83\u6210\u4e3a\u7206\u6b3e\u7684\u300c\u5929\u7136\u6027\u300d\u3002<\/p>\n\n\n\n<p>Dollar Shave Club\u5236\u4f5c\u4e86\u4e00\u6bb5\u89c6\u9891\uff0c\u89e3\u91ca\u5b83\u7684\u4e1a\u52a1\u4e0e\u5409\u5217\uff08Gillette\uff09\u6216\u8212\u514b\uff08Schick\uff09\u7684\u4e1a\u52a1\u6709\u4f55\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>Warby Parker\u4e5f\u9009\u62e9\u4ee5\u89c6\u9891\u7684\u9b54\u529b\u6765\u6269\u5927\u81ea\u5df1\u7684\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u4f46\u5b83\u5e76\u4e0d\u4ec5\u4ec5\u4f9d\u9760\u81ea\u5df1\u5185\u90e8\u56e2\u961f\u5236\u4f5c\u7684\u51e0\u6bb5\u75c5\u6bd2\u89c6\u9891\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u9f13\u52b1\u7528\u6237\u81ea\u5df1\u4e0a\u4f20\u89c6\u9891\u2014\u2014\u8fd9\u4e9b\u89c6\u9891\u5c06\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u96f6\u6210\u672c\u5730\u5e26\u6765\u5546\u673a\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>3<br> CTA\u94fe\u63a5\u8fd16\u4e07\u4e2a\u7528\u6237\u81ea\u5236\u89c6\u9891\u5230Warby Parker<\/strong><\/p>\n\n\n\n<p>\u75c5\u6bd2\u89c6\u9891\u53ef\u80fd\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u8425\u9500\u5de5\u5177\uff0c\u4f46\u6ca1\u6709\u4eba\u80fd\u786e\u4fdd\u89c6\u9891\u90fd\u80fd\u50cf\u75c5\u6bd2\u4e00\u6837\u4f20\u64ad\u3002Warby Parker\u91c7\u53d6\u4e86\u4e00\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u6765\u901a\u8fc7\u89c6\u9891\u4f20\u64ad\u300c\u75c5\u6bd2\u300d\uff0c\u5b83\u6240\u505a\u7684\u6700\u7ec8\u8fdc\u6bd4\u5355\u4e2a\u300c\u75c5\u6bd2\u89c6\u9891\u300d\u7684\u65b9\u5f0f\u66f4\u5177\u53ef\u91cd\u590d\u6027\u548c\u53ef\u6d4b\u91cf\u6027\u3002<\/p>\n\n\n\n<p>\u8be5\u516c\u53f8\u8981\u6c42\u6240\u6709\u6d88\u8d39\u8005\u81ea\u5236\u5ba3\u4f20\u8be5\u54c1\u724c\u4ea7\u54c1\u7684\u5185\u5bb9\u2014\u2014\u5728\u505a\u4ea7\u54c1\u6d4b\u8bc4\u65f6\uff0c\u4e3a\u4ed6\u4eec\u4e0d\u540c\u7684\u8bd5\u7528\u773c\u955c\u62cd\u6444\u7167\u7247\u548c\u89c6\u9891\u3002<\/p>\n\n\n\n<p>Warby Parker\u540c\u65f6\u7814\u7a76\u4e86\u4ece\u672a\u4e0a\u4f20\u8fc7\u8fd9\u7c7b\u5185\u5bb9\u7684\u548c\u90a3\u4e9b\u5206\u4eab\u4e86\u5728\u5bb6\u8bd5\u7528\u4ea7\u54c1\u7167\u7247\u6216\u89c6\u9891\u7684\u7528\u6237\uff0c\u7ed3\u679c\u53d1\u73b0\u5206\u4eab\u5185\u5bb9\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u5b9e\u9645\u8d2d\u4e70\u8005\u7684\u53ef\u80fd\u6027\u8981\u9ad8\u51fa50%\u3002\u8fd9\u8868\u660e\uff0c\u5206\u4eab\u662f\u4e00\u4e2a\u5173\u952e\u6e20\u9053\uff0c\u9700\u8981\u8fd0\u7ef4\u7684\u957f\u671f\u52aa\u529b\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u8425\u9500\u65f6\u7684\u8c03\u95e8\u80af\u5b9a\u4e0d\u5b9a\u5728\u8ba9\u7528\u6237\u4e3a\u54c1\u724c\u514d\u8d39\u5e7f\u544a\u8fd9\u70b9\u2014\u2014Warby Parker\u7b56\u7565\u7684\u5173\u952e\u5728\u4e8e\uff0c\u4eba\u4eec\u6709\u5206\u4eab\u7167\u7247\u7684\u5185\u5728\u8bc9\u6c42\u3002\u4eba\u4eec\u60f3\u548c\u670b\u53cb\u4eec\u5206\u4eab\uff0c\u5e76\u5f97\u5230\u5173\u4e8e\u6234\u4e0d\u540c\u773c\u955c\u597d\u4e0d\u597d\u770b\u7684\u53cd\u9988\u3002Warby Parker\u53ea\u662f\u60f3\u8ba9\u4eba\u4eec\u4ee5\u6b64\u4e3a\u57fa\u7840\u66f4\u8fdb\u4e00\u6b65\u2014\u2014\u5206\u4eab\u7ed9\u964c\u751f\u4eba\u3001\u7ed9\u4e92\u8054\u7f51\u8fd9\u5927\u5343\u4e16\u754c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"473\" height=\"268\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5927\u5343\u4e16\u754c.png\" alt=\"\" class=\"wp-image-19325\"\/><\/figure><\/div>\n\n\n\n<p>\u7528\u6237\u5728\u5bb6\u8bd5\u6234\u65f6\uff0cWarby Parker\u5c31\u6fc0\u52b1\u8fd9\u6279\u6f5c\u5728\u5ba2\u6237\u5728\u5404\u79cd\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4e0a\u5206\u4eab\u4ed6\u4eec\u8bd5\u6234\u65b0\u773c\u955c\u7684\u7167\u7247\u3002<\/p>\n\n\n\n<p>Warby Parker\u7f51\u7ad9\u4e0a\u7684\u300c\u5e2e\u52a9\u300d\u677f\u5757\u8fd8\u5efa\u8bae\u7528\u6237\u5c06\u7167\u7247\u548c\u89c6\u9891\u4e0a\u4f20\u5230\u793e\u4ea4\u5a92\u4f53\u4e0a\uff0c\u8fd9\u6837\u53ef\u4ee5\u83b7\u5f97\u5173\u4e8e\u4ed6\u4eec\u8bd5\u6234\u773c\u955c\u662f\u5426\u7f8e\u89c2\u3001\u662f\u5426\u5408\u9002\u7684\u53cd\u9988\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u8be5\u516c\u53f8\u7684\u4ea7\u54c1\u5305\u88c5\u548c\u7f51\u7ad9\u300c\u5e2e\u52a9\u300d\u677f\u5757\u8868\u793a\uff0c\u8fd9\u6837\u505a\u662f\u4e3a\u4e86\u8ba9\u4eba\u4eec\u4e86\u89e3\u81ea\u5df1\u5e94\u8be5\u8d2d\u4e70\u54ea\u79cd\u773c\u955c\uff0c\u4f46\u6210\u5343\u4e0a\u4e07\u8bd5\u7528\u8005\u62cd\u6444\u81ea\u5df1\u4f69\u6234Warby Parker\u4ea7\u54c1\u7684\u89c6\u9891\u5230\u793e\u4ea4\u5a92\u4f53\uff0c\u5177\u6709\u663e\u8457\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n\n\n\n<p>2017\u5e74\uff0c\u300cwarbyparker try on\u300d\u8fd9\u4e2a\u641c\u7d22\u8bdd\u9898\u5728YouTube\u4e0a\u670956,500\u6761\u7ed3\u679c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"439\" height=\"421\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/YOU-TO-BE.png\" alt=\"\" class=\"wp-image-19326\"\/><figcaption> YouTube\u4e0a\u641c\u7d22 \u300cwarby parker try on\u300d\u8bdd\u9898\u7684\u70ed\u95e8\u7ed3\u679c\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5f53\u7136\uff0c\u5f88\u591a\u6392\u540d\u9760\u524d\u7684\u5e73\u53f0\u7528\u6237\u90fd\u662f\u88abWarby Parker\u4e13\u95e8\u8d5e\u52a9\u7684KOL\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"473\" height=\"382\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8d5e\u52a9.png\" alt=\"\" class=\"wp-image-19327\"\/><\/figure><\/div>\n\n\n\n<p>YouTube\u4e0a\u6709\u6210\u5343\u4e0a\u4e07\u4e2a\u8fd9\u6837\u7684\u89c6\u9891\uff0c\u76ee\u7684\u662f\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u5bf9\u4e00\u526f\u7279\u5b9a\u7684\u773c\u955c\u6709\u4e00\u79cd\u7279\u5b9a\u7684\u611f\u89c9\u3002\u867d\u7136\u5e76\u4e0d\u662f\u6240\u6709\u7528\u6237\u90fd\u6709\u5f71\u54cd\u529b\uff0c\u4f46\u90a3\u4e9b\u6700\u53d7\u8ffd\u6367\u7684\u7528\u6237\u90fd\u5f71\u54cd\u5e7f\u6cdb\u3002<\/p>\n\n\n\n<p>\u5e02\u9762\u4e0a\u7684\u89c6\u9891\u8d8a\u591a\uff0c\u5c31\u6709\u8d8a\u591a\u4eba\u4f1a\u89c9\u5f97\u81ea\u5df1\u6709\u80fd\u529b\u5236\u4f5c\u89c6\u9891\uff0cWarby Parker\u6700\u7ec8\u5356\u51fa\u7684\u773c\u955c\u4e5f\u4f1a\u8d8a\u591a\u3002\u8fd9\u662f\u4e00\u4e2a\u81ea\u6211\u5f3a\u5316\u7684\u5faa\u73af\u8fc7\u7a0b\u30022015\u5e74\uff0cWarby Parker\u5f00\u59cb\u5c06\u8fd9\u79cd\u5faa\u73af\u66f4\u6df1\u5730\u878d\u5165\u6838\u5fc3\u4ea7\u54c1\uff0c\u4ed6\u4eec\u5728iOS\u7cfb\u7edf\u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\u6dfb\u52a0\u4e86\u89c6\u9891\u6355\u6349\u548c\u5206\u4eab\u9009\u9879\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"232\" height=\"941\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5206\u4eab.jpg\" alt=\"\" class=\"wp-image-19328\"\/><\/figure><\/div>\n\n\n\n<p>Warby Parker\u7684\u8054\u5408\u521b\u59cb\u4ebaDavidGilboa\u544a\u8bc9\u300a\u7ebd\u7ea6\u90ae\u62a5\u300b:\u300c\u6211\u4eec\u7684\u5ba2\u6237\u4e3a\u4e86\u83b7\u5f97\u670b\u53cb\u548c\u5bb6\u4eba\u7684\u5b9e\u65f6\u53cd\u9988\uff0c\u5f00\u59cb\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u9891\u9891\u5206\u4eab\u7167\u7247\uff0c\u6240\u4ee5\u6211\u4eec\u8ba4\u4e3a\u6211\u4eec\u5e94\u8be5\u518d\u524d\u8fdb\u4e00\u6b65\u3002\u300d<\/p>\n\n\n\n<p>Warby Parker\u4f7f\u7528\u7b80\u5355\u7684CTA\u7ec4\u5408\u62f3\u548c\u4e00\u4e9b\u6709\u51ff\u5b9e\u6709\u6548\u7684\u8425\u9500\u624b\u6bb5\uff0c\u50ac\u751f\u4e86\u5927\u91cf\u7528\u6237\u751f\u4ea7\u5185\u5bb9(User-generated Content \uff0cUGC))\u7684\u793e\u4ea4\u5206\u4eab\u3002\u54c1\u724c\u5982\u4f55\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u5929\u7136\u7279\u6027\u66f4\u5feb\u8fbe\u6210\u4e1a\u52a1\u589e\u957f\uff0c\u4ee5\u4e0a\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u7136\u800c\uff0c\u4f9d\u65e7\u8fd8\u662f\u5f88\u5c11\u6709\u54c1\u724c\u6bd4Glossier\u8fd9\u4e2aD2C\u5316\u5986\u54c1\u54c1\u724c\u505a\u5f97\u66f4\u597d\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>4<br> Glossier\u5982\u4f55\u5229\u7528170\u4e07\u5927V\u63a8\u5347\u9500\u552e\u989d\uff1f<\/strong><\/p>\n\n\n\n<p>Instagram\u62e5\u6709\u8d85\u8fc710\u4ebf\u7684\u6708\u6d3b\u7528\u6237\uff0c\u5b83\u4e0d\u4ec5\u4ec5\u662f\u63a8\u5e7f\u6216\u5ba3\u4f20\u54c1\u724c\u7684\u4e00\u4e2a\u5e73\u53f0\uff0c\u5b83\u8fd8\u53ef\u4ee5\u51ed\u4e00\u5df1\u4e4b\u529b\u63a8\u52a8\u54c1\u724c\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<p>Glossier\u662f\u4e00\u5bb6\u6700\u770b\u91cd\u6570\u5b57\u5316\u8425\u9500\u7684\u5f69\u5986\u54c1\u724c\uff0c\u5b83\u6bd4\u5176\u4ed6\u5927\u591a\u6570\u54c1\u724c\u90fd\u66f4\u5584\u4e8e\u5229\u7528Instagram\u4f5c\u4e3a\u589e\u957f\u8f7d\u4f53\u3002\u8be5\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u517c\u521b\u59cb\u4ebaEmily Weiss\u4ee5Instagram\u8d26\u53f7@glossier\u8d77\u5bb6\uff0c\u5979\u53ea\u662f\u968f\u624b\u53d1\u5e03\u5404\u79cd\u98ce\u683c\u7684\u7f8e\u56fe\uff0c\u89c2\u5bdf\u7c89\u4e1d\u4eec\u559c\u6b22\u548c\u4e0d\u559c\u6b22\u4ec0\u4e48\uff0c\u4ece\u6b64\u5f00\u59cb\u4e86\u4ea7\u54c1\u5f00\u53d1\u4e4b\u65c5\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0cGlossier\u793e\u7fa4\u62e5\u6709170\u4e07\u300c\u6b7b\u5fe0\u7c89\u300d\uff0c\u8fd9\u5bf9\u4e8e\u63a8\u52a8Glossier\u9700\u8981\u53d1\u5c55\u7684\u63a8\u8350\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u3002\u300c70%\u7684\u5728\u7ebf\u9500\u552e\u548c\u6d41\u91cf\u6765\u81ea\u4e8e\u70b9\u5bf9\u70b9\u7684\u63a8\u8350\u300d\uff0cWeiss\u544a\u8bc9\u300a\u4f01\u4e1a\u5bb6\u300b\u6742\u5fd7\u3002\u52302017\u5e74\u590f\u5929\uff0c\u5355\u662fGlossier\u7684Instagram\u201c\u4ee3\u8a00\u4eba\u9879\u76ee\u201d\u5c31\u5360\u4e86\u5176\u4e2d\u76848%\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"429\" height=\"143\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u767e\u5206\u4e4b8.png\" alt=\"\" class=\"wp-image-19329\"\/><\/figure><\/div>\n\n\n\n<p>Instagram\u4e00\u76f4\u662fGlossier\u505a\u589e\u957f\u7684\u91cd\u8981\u6218\u573a\u3002\u65e9\u671f\uff0c\u5b83\u4e3b\u8981\u662f\u4e00\u79cd\u83b7\u5f97\u4ea7\u54c1\u53cd\u9988\u7684\u5e73\u53f0\u3002\u540e\u6765\uff0cGlossier\u610f\u8bc6\u5230\u4eba\u4eec\u559c\u6b22\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u53d1\u5e03\u4ed6\u4eec\u9001\u8d27\u7684\u7167\u7247\uff0c\u516c\u53f8\u770b\u5230\u4e86\u8fd9\u79cd\u60f3\u8981\u5f15\u5bfc\u8fd9\u79cd\u884c\u4e3a\u591a\u591a\u76ca\u5584\u3002<\/p>\n\n\n\n<p>Glossier\u5f00\u59cb\u5728\u6bcf\u6b21\u6295\u9012\u7684\u65f6\u5019\u90fd\u6253\u5305\u4e00\u5957\u8d34\u7eb8\uff0c\u4ee5\u6b64\u523a\u6fc0\u6d88\u8d39\u8005\u60f3\u5b9a\u5236\u4ed6\u4eec\u7684\u5feb\u9012\u5305\u88c5\uff0c\u518d\u5728Instagram\u4e0a\u5206\u4eab\u4e00\u5f20\u56fe\u7247:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"432\" height=\"379\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u56fe\u7247.png\" alt=\"\" class=\"wp-image-19330\"\/><figcaption> \u5b9a\u5236\u8d34\u7eb8\uff0c\u968fGlossier\u4ea7\u54c1\u800c\u6765\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4f8b\u5b50-576x1024.jpg\" alt=\"\" class=\"wp-image-19331\"\/><figcaption> \u8fd9\u662fGlossier\u8d2d\u4e70\u8005\u7528Glossier\u8d34\u7eb8\u5b9a\u5236\u5feb\u9012\u5305\u88f9\u540e\u5236\u4f5c\u5e76\u5206\u4eab\u7684UGC\u7c7b\u4f8b\u5b50\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u51e0\u4e4e\u6bcf\u4e00\u4e2aGlossier\u7684\u4ea7\u54c1\u90fd\u6709\u7559\u767d\u5904\u548c\u8d34\u7eb8\uff0c\u8fd9\u662f\u7406\u60f3\u7684\u4ea7\u54c1\u7ec4\u5408\uff0c\u6d88\u8d39\u8005\u80fd\u5f88\u8f7b\u677e\u5730\u7528\u4e0d\u540c\u7684\u65b9\u5f0f\u5b9a\u5236\u5b83\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\uff0c\u5982\u679c\u4f60\u901a\u8fc7Glossier\u8ba2\u5355\u4ea7\u54c1\u521b\u5efa\u4e86\u8db3\u591f\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u4f60\u53ef\u80fd\u4f1a\u88ab\u8f6c\u53d1\u5230@glossier feed\uff0c\u5411\u8be5\u8d26\u53f7\u7684170\u591a\u4e07\u7c89\u4e1d\u516c\u5f00\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"449\" height=\"258\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7c89\u4e1d\u516c\u5f00.png\" alt=\"\" class=\"wp-image-19332\"\/><figcaption> \u88ab\u8f6c\u53d1\u5230@glossier feed\u7684\u4e00\u4e2aUGC\u4f8b\u5b50\uff0816\u5c0f\u65f6\u5185\u6536\u523025277\u4e2a\u8d5e\uff09\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u8f6c\u53d1\u7c89\u4e1d\u7684\u56fe\u7247\u4f1a\u8ba9Glossier feed\u66f4\u50cf\u4e00\u4e2a\u793e\u533a\uff0c\u66f4\u591a\u7684\u4eba\u4f1a\u53d7\u5230\u9f13\u52b1\u4e5f\u8ddf\u7740\u521b\u5efa\u5185\u5bb9\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684Glossier\u7c89\u4e1d\u53c2\u4e0e\u5230\u5185\u5bb9\u5236\u4f5c\u4e2d\u6765\uff0c\u9700\u6c42\u548c\u53c2\u4e0e\u5ea6\u7684\u65e5\u76ca\u63d0\u9ad8\uff0c\u4e5f\u8ba9\u54c1\u724c\u63d0\u9ad8\u4e86\u5bf9\u5185\u5bb9\u8d28\u91cf\u7684\u95e8\u69db\u8981\u6c42\u3002\u5982\u6b64\u4e00\u6765\uff0c\u65f6\u95f4\u5c06\u4f1a\u8d4b\u4e88feed\u793e\u533a\u66f4\u593a\u76ee\u8000\u773c\u7684\u9b45\u529b\u5149\u5f69\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u800c\u5f3a\u5927\u7684\u4e0a\u5347\u7b56\u7565:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6784\u5efa\u53ef\u4e2a\u6027\u5316\u5b9a\u5236\u7684\u4ea7\u54c1\uff0c\u4eba\u4eec\u6e34\u671b\u521b\u5efa\u5185\u5bb9\u5e76\u5206\u4eab<\/li><li>\u5206\u4eab\u548c\u8f6c\u53d1\u7528\u6237\u5236\u4f5c\u4e0a\u4f20\u7684\u5185\u5bb9<\/li><li>\u9f13\u52b1\u66f4\u591a\u66f4\u597d\u7684UGC\u5e16\u5b50<\/li><\/ol>\n\n\n\n<p>\u9ad8\u8d28\u91cf\u548c\u591a\u4ea7\u7684Glossier\u5185\u5bb9\u521b\u9020\u8005\u88ab\u9080\u8bf7\u6210\u4e3a\u54c1\u724c\u7ebf\u4e0a\u5927\u4f7f\u3002\u8fd9\u4e9b\u7528\u6237\u5f97\u5230\u4e00\u4e2a\u7528\u6765\u63a8\u5e7fGlossier\u4ea7\u54c1\u7684\u7279\u6b8a\u4f18\u60e0\u5238\u4ee3\u7801\uff0c\u4ed6\u4eec\u5c06\u80fd\u901a\u8fc7\u8fd9\u4e2a\u4ee3\u7801\u5728\u8d2d\u4e70\u6240\u6709\u54c1\u7c7b\u5546\u54c1\u65f6\u4eab\u6709\u67d0\u79cd\u6298\u6263\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"446\" height=\"126\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7b80\u4ecb.png\" alt=\"\" class=\"wp-image-19333\"\/><figcaption> Instagram\u4e0a\u4e00\u4f4dGlossier \u300c\u4ee3\u8a00\u4eba\u300d\u7684\u7b80\u4ecb\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u8fd9\u662f\u4e00\u79cd\u7b56\u7565\u3002\u5b83\u80fd\u8ba9Glossier\u5229\u7528\u9ad8\u8d28\u91cf\u7684UGC\uff0c\u80fd\u591f\u76f4\u63a5\u8f6c\u5316\u51fa\u4ea7\u54c1\u9500\u552e\u989d\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u505a\u54c1\u724c\u5f71\u54cd\u529b\u2014\u2014\u5185\u5bb9\u8d8a\u591a\uff0c\u4eba\u4eec\u63a5\u89e6\u5230Glossier\u4ea7\u54c1\u7684\u6982\u7387\u5c31\u8d8a\u5927\u3002\u901a\u8fc7\u4e0e\u8fd9\u4e9b\u88ab\u9009\u4e2d\u7684\u300c\u4ee3\u8a00\u4eba\u300d\u7684\u63a5\u89e6\uff0c\u8be5\u516c\u53f8\u9a71\u52a8\u4e86\u8fd9\u4e9b \u300c\u5fae\u5f71\u54cd\u529b\u8005\u300d\u79ef\u6781\u5ba3\u4f20Glossier\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u76f8\u5bf9\u800c\u8a00\uff0c\u8bbe\u8ba1\u548c\u7ef4\u62a4\u8fd9\u4e2a\u4f53\u7cfb\u52b3\u795e\u8d39\u529b\u3002\u4f46\u5bf9Glossier\u6765\u8bf4\u662f\u503c\u5f97\u7684\uff0c\u56e0\u4e3a\u300c\u63a8\u8350\u300d\u603b\u4f53\u4e0a\u7b49\u4e8e\u4ed6\u4eec\u6536\u5165\u7684\u5de8\u5927\u6e90\u5934\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\u7684\u6848\u4f8b\u4e2d\uff0cEverlane\u5728\u5ba3\u4f20\u81ea\u5df1\u516c\u53f8\u7684\u54c1\u724c\u65f6\u91c7\u53d6\u4e86\u4e00\u79cd\u66f4\u663e\u8f7b\u677e\u7684\u65b9\u5f0f\u3002Everlane\u6ca1\u6709\u57f9\u517b\u6709\u5f71\u54cd\u529b\u7684\u300c\u5c0f\u5927V\u300d\u548c\u5411\u670b\u53cb\u4eec\u6848\u4f8b\u54c1\u724c\u300c\u4ee3\u8a00\u4eba\u300d\uff0c\u800c\u662f\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u53ef\u9760\u673a\u5236\uff0c\u4e0d\u8d39\u591a\u5927\u6c14\u529b\u5c31\u8ba9\u54c1\u724c\u540d\u5b57\u5f15\u53d1\u53cd\u54cd\uff0c\u8fc5\u901f\u8d70\u7ea2\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>5<br> \u62ff\u4e0b2\u4e07\u4e2a\u5ba2\u6237\u7684\u540c\u65f6\u8fd8\u6e05\u7a7a\u4e86T\u6064\u5e93\u5b58\uff0cEverlane\u4ec5\u51ed\u4e00\u5f20\u4fe1\u606f\u56fe\uff1f<\/strong><\/p>\n\n\n\n<p>\u57282012 Tumblr\u4e00\u7bc7\u8d34\u6709\u300c\u8fd9\u662f\u4e8b\u5b9e\u300d\u6807\u7b7e\u7684\u5e16\u5b50\u4e2d\uff0cEverlane\u53d1\u5e03\u4e86\u4e00\u5f20\u4fe1\u606f\u56fe\u8868\uff0c\u8be6\u7ec6\u63cf\u8ff0\u4e86\u5236\u4f5c\u4e00\u4ef6\u8bbe\u8ba1\u5e08T\u6064\u7684\u300c\u5b9e\u9645\u6210\u672c\u300d\u3002<\/p>\n\n\n\n<p>\u8fd9\u5f20\u4fe1\u606f\u56fe\u8fc5\u901f\u8d70\u7ea2\u2014\u2014\u4e0d\u4ec5\u6811\u7acb\u4e86Everlane\u300c\u5b8c\u5168\u900f\u660e\u300d\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u8fd8\u76f4\u63a5\u63a8\u52a8\u4e86\u8be5\u516c\u53f8\u7b2c\u4e00\u6b3e\u4ea7\u54c1\u7684\u552e\u5356\u8fdb\u7a0b\u3002<\/p>\n\n\n\n<p>\u4ece\u68c9\u82b1\u79cd\u690d\u91c7\u6458\u5230\u5e03\u6599\u88c1\u526a\u3001\u518d\u5230\u6574\u7406\u6536\u5c3e\u548c\u7269\u6d41\u8fd0\u8f93\uff0c\u8fd9\u5f20\u4fe1\u606f\u56fe\u5217\u51fa\u4e86\u5236\u4f5c\u4e00\u4ef6\u886c\u886b\u5728\u5404\u4e2a\u73af\u8282\u6240\u9700\u7684\u5b9e\u9645\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\uff0cEverlane\u5c55\u793a\u4e86\u6279\u53d1\u5546\u548c\u96f6\u552e\u5e97\u5230\u5e95\u662f\u5728\u54ea\u4e9b\u73af\u8282\u52a0\u4ef7\u3001\u52a9\u6da8\u4e86\u4ef7\u683c\u7684\u3002\u4e0b\u56fe\u663e\u793a\u4e86\u6d88\u8d39\u8005\u652f\u4ed8\u603b\u4ef7\u662f50\u7f8e\u5143\uff0c\u800c\u4e00\u4ef6\u886c\u886b\u7684\u751f\u4ea7\u6210\u672c\u4ec5\u4e3a6.70\u7f8e\u5143\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"506\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5e16\u5b50.jpg\" alt=\"\" class=\"wp-image-19334\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u7bc7\u5e16\u5b50\u5728Tumblr\u4e0a\u6536\u5230\u4e86\u8fd12\u4e07\u6761\u8bc4\u8bba\uff0c\u5f15\u53d1\u4e86\u65f6\u5c1a\u4e3d\u4eba\u884c\u4e1a\u4e2d\u5176\u4ed6\u54c1\u724c\u7684\u4e00\u4e9b\u4e89\u8bae\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"495\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4e89\u8bae.jpg\" alt=\"\" class=\"wp-image-19335\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"312\" height=\"168\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6587\u7ae0-1.png\" alt=\"\" class=\"wp-image-19336\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u7bc7\u6587\u7ae0\u662fTwitter\u5e73\u53f0\u75c5\u6bd2\u8425\u9500\u6d3b\u52a8\u7684\u4e00\u90e8\u5206\u3002Everlane\u968f\u540e\u5728Tumblr\u4e0a\u53d1\u5e03\u4e86\u8fd9\u5f20\u4fe1\u606f\u56fe\uff0c\u5e76\u5728Facebook\u4e0a\u53d1\u5e03\u4e86\u4ed6\u4eec\u5bf9\u8fd9\u573a\u4e89\u8bae\u7684\u56de\u5e94\u3002\u636e\u300cBusiness Insider\u300d\u62a5\u9053\uff0c\u793e\u4ea4\u5a92\u4f53\u4e0a\u6240\u6709\u8fd9\u4e9b\u6709\u7740\u7c7b\u4f3c\u7684\u57fa\u672c\u5185\u5bb9\u7684\u72ec\u7acb\u8d26\u6237\u5728\u4e00\u5e74\u5185\u4e3aEverlane\u5438\u5f15\u4e8620\u4e07\u300c\u81ea\u6765\u6c34\u300d\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u8be5\u516c\u53f8\u5728\u53d1\u8d77\u8fd9\u4e00\u75c5\u6bd2\u5f0f\u8425\u9500\u6d3b\u52a8\u540e\u4e0d\u4e45\u5c31\u4e0a\u7ebf\u4e86\u81ea\u5df1\u7684\u7f51\u7ad9\uff0c\u7b2c\u4e00\u6b3e\u4ea7\u54c1\uff0c\u4e00\u4ef6\u7b80\u5355\u7684\u552e\u4ef7\u4e3a15\u7f8e\u5143\u7684T\u6064\uff0c\u51e0\u4e4e\u77ac\u95f4\u62a2\u5230\u8131\u9500\u4e86\u3002<\/p>\n\n\n\n<p>\u5728\u8be5\u4ea7\u54c1\u53d1\u5e03\u540e\uff0c\u516c\u5173\u62a5\u9053\u7d27\u968f\u5176\u540e\uff0c\u5e76\u5229\u7528\u4fe1\u606f\u56fe\u8868\u6765\u52a0\u6df1\u4eba\u4eec\u5bf9Everlane\u4e1a\u52a1\u7684\u7406\u89e3\uff0c\u4f20\u8fbe\u51fa\u8be5\u516c\u53f8\u8bd5\u56fe\u8fdb\u4e00\u6b65\u6269\u5927\u5f71\u54cd\u529b\u7684\u91ce\u5fc3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"461\" height=\"131\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u91ce\u5fc3.png\" alt=\"\" class=\"wp-image-19337\"\/><\/figure><\/div>\n\n\n\n<p>Everlane\u6709\u4e00\u4e2a\u6838\u5fc3\u7406\u5ff5\u2014\u2014\u65f6\u5c1a\u6d88\u8d39\u8005\u90fd\u88ab\u300c\u8c0e\u8a00\u300d\u8499\u5728\u9f13\u91cc\uff0c\u5e76\u56f4\u7ed5\u8fd9\u4e2a\u6982\u5ff5\u521b\u5efa\u4e86\u53ef\u4ee5\u5728Facebook\u3001Twitter\u3001Tumblr\u548c\u5176\u4ed6\u5e73\u53f0\u5206\u4eab\u7684\u7406\u5ff5\u3002\u968f\u7740\u8fd9\u4e2a\u7406\u5ff5\u7684\u4f20\u64ad\uff0cEverlane\u7684\u58f0\u8a89\u548c\u6f5c\u5728\u6d88\u8d39\u8005\u6570\u91cf\u4e5f\u968f\u4e4b\u589e\u957f\u3002\u8fd9\u5c31\u662f\u793e\u4ea4\u5a92\u4f53\u7684\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u662f\u552f\u4e00\u7684\u65b9\u6cd5\u3002\u6b63\u5982The Honest Company \u8fd9\u4e2a\u54c1\u724c\u5c55\u793a\u51fa\u6765\u7684\uff0c\u5229\u7528\u641c\u7d22\u53ef\u4ee5\u521b\u9020\u51fa\u548c\u793e\u4ea4\u5e73\u53f0\u4e00\u6837\u5f3a\u5927\u7684\u673a\u4f1a\u3002\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u4eba\u6bcf\u5929\u4f7f\u7528\u8c37\u6b4c\u6765\u5bfb\u627e\u95ee\u9898\u7684\u7b54\u6848\u548c\u89e3\u51b3\u95ee\u9898\u3002\u5982\u679c\u4f60\u80fd\u628a\u4f60\u7684\u516c\u53f8\u53d8\u6210\u4e92\u8054\u7f51\u4e0a\u4e00\u4e2a\u5e38\u89c1\u95ee\u9898\u7684\u6700\u4f73\u7b54\u6848\uff0c\u6216\u8005\u63d0\u4f9b\u4e00\u4e2a\u5e38\u89c4\u75db\u70b9\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u90a3\u4e48\u4f60\u624b\u4e0a\u53ef\u80fd\u5c31\u4f1a\u6709\u4e00\u4e2a\u5de8\u5927\u7684\u589e\u957f\u9a6c\u8fbe\uff0c\u800c\u8fd9\u5bb6The Honest Company \u5df2\u7ecf\u8bc1\u660e\uff0c\u505a\u5230\u8fd9\u79cd\u7a0b\u5ea6\u4f1a\u6709\u6570\u767e\u4e07\u9ad8\u8d28\u91cf\u7684\u70b9\u51fb\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>6<br> \u5728\u5bb6\u5c45\u7528\u54c1\u641c\u7d22\u4e2d\u6210\u4e3a\u5316\u5b66\u54c1\u7c7b\u5934\u724c<br> \u662fThe Honest Company\u7684\u589e\u957f\u5173\u952e<\/strong><\/p>\n\n\n\n<p>The Honest Company\u7684\u521b\u7acb\u5951\u673a\u6765\u81ea\u8054\u5408\u521b\u59cb\u4ebaJessica Alba\uff0c\u5f53\u65f6\u5979\u6b63\u5728\u7814\u7a76\u4ec0\u4e48\u6837\u7684\u6d17\u6da4\u5242\u3001\u5a74\u513f\u723d\u8eab\u7c89\u4ea7\u54c1\u53ef\u4ee5\u5b89\u5168\u5730\u7528\u5728\u5979\u90a3\u672a\u51fa\u751f\u7684\u5b9d\u5b9d\u8eab\u4e0a\u3002<\/p>\n\n\n\n<p>\u5979\u53d1\u73b0\u6240\u6709\u7684\u5bb6\u5ead\u7528\u54c1\u90fd\u542b\u6709\u5b58\u5728\u5371\u9669\u9690\u60a3\u7684\u6210\u5206\u3002\u5979\u65e0\u6cd5\u8bc6\u522b\u7684\u5316\u5b66\u7269\u8d28\u8d8a\u591a\uff0c\u5979\u5c31\u8d8a\u62fc\u547d\u5730\u60f3\u5f04\u660e\u767d\u5b83\u4eec\u7684\u7528\u9014\uff0c\u5979\u5728\u6df1\u591c\u4e0d\u505c\u8c37\u6b4c\u8fd9\u4e9b\u5316\u5b66\u7269\u54c1\u7684\u540d\u5b57\uff0c\u60f3\u5224\u65ad\u5b83\u4eec\u662f\u5426\u5b89\u5168\u3002<\/p>\n\n\n\n<p>\u773c\u4e0b\uff0c\u5982\u679c\u4f60\u60f3\u77e5\u9053\u8fd9\u4e9b\u65e5\u5e38\u7684\u5316\u5b66\u7269\u8d28\u51fa\u73b0\u5728\u4f60\u513f\u5b50\u6216\u5973\u513f\u8eab\u8fb9\u662f\u5426\u5b89\u5168\uff0c\u90a3\u4e48\u4f60\u5f88\u6709\u53ef\u80fd\u4f1a\u770b\u5230The Honest Company\u5173\u4e8e\u8fd9\u4e2a\u8bdd\u9898\u7684\u4e00\u7bc7\u9ad8\u6d41\u91cf\u535a\u5ba2\u6587\u7ae0\u3002<\/p>\n\n\n\n<p>\u5728\u4ed6\u4eec\u7684\u535a\u5ba2\u4e0a\uff0cThe Honest Company\u6311\u9009\u51fa\u5bb6\u5ead\u7528\u54c1\u4e2d\u5e38\u89c1\u7684\u5316\u5b66\u6210\u5206\uff0c\u89e3\u91ca\u5b83\u4eec\u662f\u4ec0\u4e48\uff0c\u4e3a\u4ec0\u4e48\u8981\u7528\u5230\u5b83\u4eec\uff0c\u4ee5\u53ca\u5b83\u4eec\u5bf9\u5b9d\u5b9d\u662f\u5426\u5b89\u5168\u3002\u5b83\u65e2\u662f\u79d1\u666e\u6559\u80b2\u7684\u6587\u7ae0\uff0c\u4e5f\u662fThe Honest Company\u516c\u53f8\u8fd9\u7cfb\u5217\u5929\u7136\u900f\u660e\u5065\u5eb7\u4ea7\u54c1\u7684\u5ba3\u4f20\u8f6f\u6587\uff0c\u8fd9\u7bc7\u6587\u7ae0\u6bcf\u6708\u4f1a\u5bfc\u516510\u4e07\u4ee5\u4e0a\u7684\u8bbf\u95ee\u8005\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"940\" height=\"837\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8bbf\u95ee\u8005.jpg\" alt=\"\" class=\"wp-image-19338\"\/><figcaption> \u300c\u751f\u80b2\u915a\u662f\u7ef4\u751f\u7d20E\u7684\u4e00\u79cd\u5f62\u5f0f\uff0c\u901a\u5e38\u4ece\u690d\u7269\u6cb9\u4e2d\u63d0\u53d6\u800c\u6765\u300d\u3002\u8fd9\u6761\u6765\u81eaThe Honest Company\u7684\u7ed3\u679c\u6392\u5728\u7ed3\u679c\u9875\u7684\u7b2c\u4e8c\u4f4d\uff0c\u4f1a\u5e26\u6765\u8d8510000\u7684\u70b9\u51fb\u91cf\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>The Honest Company\u7684\u535a\u5ba2\u5bf9\u6570\u5341\u79cd\u65e5\u5e38\u5bb6\u7528\u4ea7\u54c1\u4e2d\u6700\u5e38\u7528\u7684\u5316\u5b66\u7269\u8d28\u8fdb\u884c\u4e86\u89e3\u91ca\uff0c\u5305\u62ec\u82ef\u6c27\u4e59\u9187\u3001\u6708\u6842\u9170\u808c\u6c28\u9178\u94a0\u3001\u751f\u80b2\u915a\u3001\u5c71\u68a8\u9178\u94be\u3001\u7ef4\u751f\u7d20D\u3001\u5c71\u5d33\u57fa\u4e09\u7532\u57fa\u6c2f\u5316\u94f5\u3002<\/p>\n\n\n\n<p>\u6839\u636eAhrefs\u7684\u6d41\u91cf\u4f30\u7b97\u6570\u636e\u663e\u793a\uff0c\u9664\u4e86\u4e3b\u8981\u7684\u54c1\u724c\u767b\u9646\u9875\u9762\uff0c\u5316\u5b66\u7269\u54c1\u751f\u50fb\u8bcd\u5bf9\u5e94\u7684\u95ee\u7b54\u9875\u9762\u662f\u54c1\u724c\u6d41\u91cf\u6700\u5927\u7684\u9875\u9762:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u751f\u80b2\u915a\u662f\u4ec0\u4e48\uff1a\u6bcf\u670814000\u6b21<\/li><li>\u82ef\u6c27\u4e59\u9187\u662f\u4ec0\u4e48\uff1a\u6bcf\u670815000\u6b21<\/li><li>\u5c71\u68a8\u9178\u94be\u662f\u4ec0\u4e48\uff1a\u6bcf\u670818000\u6b21<\/li><li>\u80c6\u7ea2\u7d20\u662f\u4ec0\u4e48\uff1a\u6bcf\u670826000\u6b21\u6d4f\u89c8<\/li><li>\u6c2f\u5316\u82c4\u662f\u4ec0\u4e48\uff1a\u6bcf\u67082100\u6b21<\/li><li>\u805a\u4e59\u70ef\u9187\u662f\u4ec0\u4e48\uff1a\u6bcf\u67089500\u6b21\u6d4f\u89c8<\/li><li>\u786c\u8102\u9178\u9541\u662f\u4ec0\u4e48\uff1a\u6bcf\u670818000\u6b21\u6d4f\u89c8<\/li><\/ul>\n\n\n\n<p>\u8bb0\u4f4f\uff0c\u8fd9\u4e9b\u56de\u7b54\u5e76\u4e0d\u90fd\u662f\u5728\u4f20\u64ad\u6050\u60e7\u3001\u4e0d\u786e\u5b9a\u6216\u8005\u6000\u7591\u3002\u4f8b\u5982\uff0c\u8be5\u516c\u53f8\u5728\u5176\u70ed\u95e8\u7684\u751f\u80b2\u915a\uff08tocopherol\uff09\u5e16\u5b50\u4e2d\uff0c\u4ecb\u7ecd\u4e86\u8fd9\u79cd\u5929\u7136\u5316\u5408\u7269\u5bf9\u6297\u76ae\u80a4\u708e\u75c7\u548c\u51cf\u5c11\u81ea\u7531\u57fa\u635f\u4f24\u7684\u80fd\u529b:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"490\" height=\"255\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u80fd\u529b.png\" alt=\"\" class=\"wp-image-19339\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u7c7b\u5e16\u5b50\u7684\u8425\u9500\u529f\u80fd\u4e5f\u66f4\u6709\u5b9e\u6548\uff0c\u7531\u4e8e\u6240\u8c08\u8bba\u7684\u6210\u5206\u662f\u5b89\u5168\u7684\uff0c\u5c31\u66f4\u5bb9\u6613\u5d4c\u5165\u8fdb\u76f8\u5173\u4ea7\u54c1\u7684\u5185\u90e8\u94fe\u63a5:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"467\" height=\"138\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u94fe\u63a5-1.png\" alt=\"\" class=\"wp-image-19340\"\/><\/figure><\/div>\n\n\n\n<p>\u5c31\u50cfNerdwallet\u4e3a\u90a3\u4e9b\u60f3\u8981\u4e86\u89e3\u91d1\u878d\u7684\u4eba\u5efa\u7acb\u4e86\u4e00\u4e2a\u8d44\u6e90\u5e93\u4e00\u6837\uff0cThe Honest Company\u516c\u53f8\u4e5f\u4e3a\u90a3\u4e9b\u60f3\u8981\u4e86\u89e3\u6bcf\u5929\u90fd\u7528\u7684\u65e5\u7528\u54c1\u4e2d\u6240\u542b\u5316\u5b66\u7269\u8d28\u7684\u7236\u6bcd\u4eec\u5efa\u7acb\u4e86\u4e00\u4e2a\u8d44\u6e90\u5e93\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u535a\u5ba2\u7684\u5927\u91cf\u70b9\u51fb\u6765\u81ea\u4e8e\u90a3\u4e9b\u57fa\u672c\u5177\u5907\u8d44\u683c\u9884\u5ba1\u7684The Honest Company\u5ba2\u6237\uff0c\u8fd9\u4e5f\u88ab\u8bc1\u660e\u662f\u4e2a\u5f3a\u5927\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u65e2\u80fd\u5438\u5f15\u611f\u5174\u8da3\u7684\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u53c8\u80fd\u63a8\u5e7fThe Honest Company\u8fd9\u4e2a\u771f\u300c\u8bda\u300d\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u8fd9\u79cd\u9488\u5bf9\u9500\u552e\u6f0f\u6597\u5e95\u90e8\u7684\u65b9\u6cd5\u53ef\u80fd\u9002\u5408\u300c\u6709\u773c\u5149\u300d\u7684\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u4f46\u662f\u5f53\u4f60\u7684\u76ee\u6807\u662f\u6355\u6349\u5c3d\u53ef\u80fd\u591a\u4eba\u7684\u6ce8\u610f\u65f6\uff0c\u83b7\u5f97\u300c\u81ea\u6765\u6c34\u300d\u6d41\u91cf\u770b\u8d77\u6765\u662f\u4e0d\u540c\u7684\u3002\u5728BarkBox\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4ece\u6765\u6ca1\u6709\u50cf\u5185\u5bb9\u90a3\u4e48\u91cd\u8981\uff0c\u66f4\u4f55\u51b5\u5185\u5bb9\u662f\u5173\u4e8e\u6211\u4eec\u90a3\u4e9b\u6bdb\u8338\u8338\u7684\u5c0f\u56db\u817f\u670b\u53cb\u4eec\u7684\u7279\u8272\u56fe\u7247\u3001\u89c6\u9891\u548c\u8868\u60c5\u5305\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>7<br> \u5ba0\u7269\u72d7\u8868\u60c5\u5305\uff08Dog memes\uff09<br> \u5982\u4f55\u8425\u9020BarkBox\u7ade\u4e89\u4f18\u52bf\uff1f<\/strong><\/p>\n\n\n\n<p>BarkBox\u81ea\u79f0\u60f3\u6210\u4e3a\u300c\u72d7\u72d7\u4eec\u7684\u8fea\u58eb\u5c3c\u300d\u3002\u610f\u601d\u662f\u7ed9\u72d7\u4e3b\u4eba\u63d0\u4f9b\u4e00\u5207\u4ed6\u4eec\u9700\u8981\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u7ed9\u5ba0\u7269\u4e00\u4e9b\u5962\u4f88\u793c\u7269\uff0c\u5206\u4eab\u6709\u8da3\u7684\u7ecf\u5386\u3002\u5b83\u8fd8\u610f\u5473\u7740\u521b\u9020\u548c\u5206\u4eab\u89c6\u9891\u3001\u56fe\u7247\uff0c\u751a\u81f3\u7f16\u8f91\u4e66\u7c4d\uff0c\u8ba9\u7231\u72d7\u4eba\u58eb\u5fc3\u82b1\u6012\u653e\uff0c\u8ba9\u6536\u94f6\u673a\u55e1\u55e1\u4f5c\u54cd\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5c06\u8fd9\u79cd\u96c4\u5fc3\u8f6c\u53d8\u4e3a\u4e00\u79cd\u5b9e\u5728\u7684\u589e\u957f\u6218\u7565\uff0cBarkBox\u8d70\u4e0a\u4e86\u4e00\u6761\u5176\u4ed6\u8bb8\u591a\u6d88\u8d39\u54c1\u516c\u53f8\u90fd\u4e0d\u613f\u5c1d\u8bd5\u7684\u9053\u8def\u3002BarkBox\u5e76\u6ca1\u6709\u8bd5\u56fe\u538b\u7f29\u8425\u9500\u6210\u672c\u6216\u662f\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u9884\u7b97\uff0c\u53cd\u800c\u662f\u82b1\u8d39\u6570\u767e\u4e07\u7f8e\u5143\u627e\u6765\u559c\u5267\u4f5c\u5bb6\u3001\u6f14\u5458\u7b49\u4eba\u5728BarkBox\u5185\u90e8\u6253\u9020\u51fa\u4e00\u5bb6\u4ece\u672c\u8d28\u4e0a\u770b\u662f\u6570\u5b57\u5e7f\u544a\u4ee3\u7406\u7684\u516c\u53f8\u3002\u8fd9\u4e2a\u56e2\u961f\u4e00\u76f4\u81f4\u529b\u4e8e\u5236\u4f5c\u6709\u8da3\u7684\u3001\u72d7\u72d7\u8868\u60c5\u5305\u76f8\u5173\u5185\u5bb9\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u662f\u8be5\u516c\u53f8\u505a\u51fa\u7684\u793e\u4ea4\u5a92\u4f53\u6700\u4f73\u589e\u957f\u7b56\u7565\u4e4b\u4e00\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"485\" height=\"266\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u516c\u53f8.png\" alt=\"\" class=\"wp-image-19341\"\/><figcaption> BarkBox\u7684Twitter\u56de\u590d\u6570\u548c\u6536\u85cf\u6570\u5747\u8d85\u8fc7\u4e86Petco\u3001PetSmart\u548c\u5176\u4ed6\u66f4\u4f20\u7edf\u7684\u5ba0\u7269\u7528\u54c1\u96f6\u552e\u516c\u53f8\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>BarkBox\u57282017\u5e74\u8d85\u7ea7\u7897\u671f\u95f4\u5f15\u8d77\u4e86\u8bb8\u591a\u5e7f\u544a\u884c\u4e1a\u4e13\u5bb6\u7684\u6ce8\u610f\u3002\u5f53\u65f6\u5b83\u53d1\u5e03\u4e86\u4e00\u6bb5\u89c6\u9891\uff0c\u5185\u5bb9\u662f\u4e24\u53ea\u72d7\u5728\u8d85\u7ea7\u7897\u4e0a\u6eda\u6765\u6eda\u53bb\uff0c\u8fd9\u6bb5\u89c6\u9891\u7684\u6570\u636e\u8868\u73b0\u660e\u663e\u597d\u4e8e\u767e\u5a01\uff08Budweiser\uff09\u548cAirbnb\u7b49\u4e3b\u8981\u54c1\u724c\u4e3b\u7684\u5e7f\u544a\u3002\u5728\u6bd4\u8d5b\u671f\u95f4\uff0c\u8be5\u516c\u53f8\u53d1\u5e03\u4e86\u53e6\u4e00\u6bb5\u89c6\u9891\uff0c\u5c06\u5404\u79cd\u72d7\u4e0eTom Brady\u8fdb\u884c\u4e86\u6bd4\u8f83\u3002\u8fd9\u89c6\u9891\u83b7\u5f97\u4e86200\u4e07\u6b21\u89c2\u770b\uff0c\u88ab\u5206\u4eab\u4e86\u903e1.5\u4e07\u6b21\u3002<\/p>\n\n\n\n<p>\u5b83\u4ee5\u72d7\u4e3a\u4e2d\u5fc3\u7684\u5185\u5bb9\u4e0d\u4ec5\u5728\u793e\u4ea4\u5a92\u4f53\u65b9\u9762\u8d85\u8fc7\u4e86\u4f20\u7edf\u5e7f\u544a\uff0c\u4e5f\u5927\u5927\u8d85\u8fc7\u4e86\u50cfPetco\u8fd9\u6837\u7684\u5de8\u5934\u8001\u5bf9\u624b\u3002<\/p>\n\n\n\n<p>BarkBox\u6210\u529f\u7684\u5173\u952e\u662f\u5e7d\u9ed8\u611f\u3002\u5728\u5b83\u6210\u4e3a\u4e00\u4e2a\u77e5\u540d\u7684\u670d\u52a1\u5546\u4e4b\u524d\uff0cBarkBox\u5185\u90e8\u7684\u8425\u9500\u56e2\u961f\u4e00\u76f4\u5728\u5bfb\u627e\u65b9\u6cd5\u6765\u8fce\u5408\u5f53\u524d\u7684\u8d8b\u52bf\uff0c\u5e76\u5229\u7528\u7c7b\u4f3c\u4e8e\u8868\u60c5\u5305\u8fd9\u6837\u7684\u65b0\u5174\u6280\u672f\u6765\u63a8\u52a8\u5185\u5bb9\u3002\u5982\u4eca\uff0c\u8be5\u516c\u53f8\u5728\u8fd9\u65b9\u9762\u4ecd\u8fdc\u8fdc\u9886\u5148\u4e8e\u5176\u5de8\u5934\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"492\" height=\"225\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5bf9\u624b-1.png\" alt=\"\" class=\"wp-image-19343\"\/><figcaption> \u5de6\u8fb9\u662fBarkBox 2017\u5e74\u8d85\u7ea7\u7897\u8d5b\u4e8b\u671f\u95f4\u7684\u4e00\u7bc7\u5e16\u5b50\u3002\u53f3\u8fb9\u662fPetco\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u56f4\u7ed52019\u5e74\u4e9a\u51a0\u8054\u8d5b\u5c55\u5f00\u7684\u5ba3\u4f20\u6d3b\u52a8\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<p>BarkBox\u751a\u81f3\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u4ee5\u72d7\u4e3a\u4e3b\u9898\u7684\u54c1\u724c\u5185\u5bb9\u4ee3\u7406\u548c\u5f71\u54cd\u529b\u8425\u9500\u9879\u76eeBarkPost\uff0c\u8fdb\u4e00\u6b65\u5229\u7528\u8fd9\u79cd\u5728\u72d7\u8425\u9500\u65b9\u9762\u7684\u4e13\u957f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"473\" height=\"351\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4e13\u957f.png\" alt=\"\" class=\"wp-image-19344\"\/><\/figure><\/div>\n\n\n\n<p>\u81ea\u4eceBarkBox\u5f00\u59cb\u8fc5\u901f\u5d1b\u8d77\u4ee5\u6765\uff0c\u5b83\u5728Instagram\u4e0a\u7684\u5730\u4f4d\u5df2\u7ecf\u663e\u8457\u63d0\u5347\u3002\u5982\u4eca\uff0c\u8bb8\u591aInstagram\u4e0a\u6700\u5177\u5f71\u54cd\u529b\u7684\u72d7\u72d7\u8d26\u6237\u5927V\u90fd\u62e5\u6709\u6570\u767e\u4e07\u7c89\u4e1d\uff0c\u5e76\u4e0d\u65ad\u88ab\u4e16\u754c\u4e0a\u4e00\u4e9b\u6700\u5927\u516c\u53f8\u7684\u5e7f\u544a\u6240\u770b\u4e2d\u3002\u901a\u8fc7\u5728\u8fd9\u4e00\u9886\u57df\u7684\u5b9a\u4f4d\uff0c\u5e2e\u52a9\u72d7\u72d7\u8d26\u6237\u5927V\u4e0e\u65af\u5df4\u9c81\u548c\u7f8e\u56fd\u8fd0\u901a\u7b49\u516c\u53f8\u5efa\u7acb\u8054\u7cfb\uff0cBarkBox\u7684\u76ee\u6807\u662f\u5728\u8fd9\u4e2a\u5bf9\u589e\u957f\u81f3\u5173\u91cd\u8981\u7684\u6709\u5229\u5e02\u573a\u4e2d\u4fdd\u6301\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<p>Speakr\u521b\u59cb\u4ebaMarcoHansell\u8868\u793a\uff0c\u5c06\u5e7d\u9ed8\u548c\u5ba0\u7269\u8868\u60c5\u5305\u76f8\u7ed3\u5408\u6765\u505a\u54c1\u724c\uff0c\u4e00\u76f4\u662fBarkBox\u7684\u300c\u5b8c\u7f8e\u6a21\u5f0f\u300d\u3002<\/p>\n\n\n\n<p>\u4ee5\u72d7\u4e3a\u4e3b\u9898\u7684\u5185\u5bb9\u4e4b\u6240\u4ee5\u5982\u6b64\u5f3a\u5927\uff0c\u662f\u56e0\u4e3a\u5b83\u8de8\u8d8a\u4e86\u793e\u4f1a\u6587\u5316\u754c\u9650\u548c\u793e\u4ea4\u5a92\u4f53\u7b97\u6cd5\uff0c\u80fd\u591f\u505a\u5230\u6d88\u9664\u5176\u4ed6\u884c\u4e1a\u5f88\u96be\u5bf9\u4ed8\u7684\u5185\u5bb9\u6ce1\u6cab\u3002\u5bf9\u4e8eBarkBox\u6765\u8bf4\uff0c\u5b83\u5df2\u7ecf\u88ab\u8bc1\u660e\u662f\u4e00\u79cd\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u83b7\u5f97\u6d41\u91cf\u3001\u589e\u957f\u7528\u6237\u7684\u6709\u6548\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0cBarkBox\u4e0d\u4ec5\u4ec5\u662f\u4e00\u5bb6\u793c\u76d2\u8ba2\u9605\u516c\u53f8\uff0c\u5b83\u4e5f\u4e0d\u53ea\u662f\u4e00\u5bb6\u5ba0\u7269\u72d7\u516c\u53f8\u3002\u8fd9\u662f\u4e00\u5bb6\u9760\u5356\u5ba0\u7269\u7528\u54c1\u76c8\u5229\u7684\u5a31\u4e50\u516c\u53f8\u3002\u5b83\u6df1\u8c19\u5e7d\u9ed8\u3001\u602a\u7656\u548c\u4eba\u9645\u8054\u7cfb\u5bf9\u7231\u72d7\u4eba\u58eb\u6709\u5438\u5f15\u529b\u7684\u5f62\u5f0f\u6709\u54ea\u4e9b\uff0c\u7136\u540e\u719f\u7ec3\u5730\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u6765\u9a71\u52a8\u6210\u529f\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>8<br> \u96f6\u552e\u4e1a\u7684\u672a\u6765<\/strong><\/p>\n\n\n\n<p>\u51e0\u4e4e\u6ca1\u6709\u8bc1\u636e\u8868\u660e\uff0c\u4e9a\u9a6c\u900a\u3001Facebook\u548c\u8c37\u6b4c\u5bf9\u4f20\u7edf\u96f6\u552e\u4e1a\u7684\u4e3b\u5bfc\u5730\u4f4d\u672a\u6765\u4e0d\u4f1a\u51cf\u5f31\u3002\u540c\u65f6\u4e5f\u6709\u5927\u91cf\u7684\u8bc1\u636e\u8868\u660e\uff0c\u5982\u4eca\u5efa\u7acb\u65b0\u7684\u3001\u5f3a\u5927\u7684\u96f6\u552e\u54c1\u724c\u662f\u5b8c\u5168\u6709\u53ef\u80fd\u7684\u3002<\/p>\n\n\n\n<p>\u4eceBonobos\u5230Allbirds\uff0c\u8fd9\u4e2a\u7ade\u6280\u573a\u5bf9\u90a3\u4e9b\u80fd\u505a\u51fa\u5145\u6ee1\u521b\u610f\u7684\u3001\u51fb\u4e2d\u6d88\u8d39\u8005\u75db\u70b9\u7684\u4ea7\u54c1\u7684\u4f01\u4e1a\u5bb6\u4eec\u4e00\u5982\u65e2\u5f80\u5730\u5f00\u653e\u3002\u5267\u672c\u53ef\u80fd\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u4f46\u901a\u5f80\u6210\u529f\u7684\u9053\u8def\u5df2\u7ecf\u53d8\u5f97\u66f4\u52a0\u76f4\u63a5\u4e86\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1aSibyl Sheng@Marteker\u6280\u672f\u8425\u9500\u5b98(marteker)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a\u00a0<a href=\"https:\/\/www.growthhk.cn\/cgo\/19269.html\">\u589e\u957f\u9ed1\u5ba2\u4e4b\u4ece\u88c2\u53d8\u5230\u589e\u957f\u7ec4\u5408\u62f3<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/cgo\/19302.html\">\u901a\u8fc73\u5927\u589e\u957f\u7b56\u7565\uff0c\u4ece\u65b0\u5b9a\u4f4d\u54c1\u724c\u5dee\u5f02\u5316<\/a> \u300b<\/li><li>\u300a <a 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