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class=\"wp-block-list\"><li>\u4ea7\u54c1\uff08product\uff09<\/li><li><\/li><\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u89e3\u51b3\u75db\u70b9\u7684\u4ea7\u54c1\u5c31\u662f\u597d\u4ea7\u54c1\u3002OPPO\u7684\u4ea7\u54c1\u7b56\u7565\u5c31\u662f\u4e0d\u65ad\u6ee1\u8db3\u6d88\u8d39\u8005\u66f4\u9ad8\u9700\u6c42\uff0c\u76f4\u51fb\u75db\u70b9\u3002\u201c\u5145\u7535\u4e94\u5206\u949f\uff0c\u901a\u8bdd\u4e24\u5c0f\u65f6\u201d\u3001\u201c\u8fd9\u4e00\u523b\uff0c\u66f4\u6e05\u6670\u201d\u7684\u5e7f\u544a\u8bed\u5c31\u5f88\u597d\u7684\u4f53\u73b0\u51fa\u8fd9\u4e00\u70b9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ef7\u683c\uff08price\uff09<\/li><li><\/li><\/ul>\n\n\n\n<p>OPPO\u5728\u4ef7\u683c\u7684\u6574\u4f53\u7b56\u7565\u4e0a\u5e02\u5168\u56fd\u7edf\u4e00\u3001\u4e25\u63a7\u4ef7\u683c\uff0c\u8fd9\u79cd\u7b56\u7565\u4e0d\u4f1a\u9020\u6210\u4e0d\u540c\u6e20\u9053\u7684\u4e0d\u540c\u4ef7\u683c\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4e5f\u9650\u5236\u4e86\u7ebf\u4e0a\u6e20\u9053\uff0c\u5982\u679c\u7ebf\u4e0a\u7ebf\u4e0b\u540c\u4ef7\uff0c\u6d88\u8d39\u8005\u66f4\u613f\u610f\u53bb\u5b9e\u4f53\u5e97\u8fdb\u884c\u4f53\u9a8c\u540e\u8d2d\u4e70\uff0c\u5f53\u7136\u4e86\u8fd9\u79cd\u65b9\u5f0f\u6709\u5229\u4e8e\u516c\u53f8\u5bf9\u4ef7\u683c\u8fdb\u884c\u7ba1\u7406\uff0c\u53e6\u4e00\u65b9\u9762\u8fd9\u4e5f\u4f7f\u5f97\u6d88\u8d39\u8005\u5b89\u5fc3\uff0c\u867d\u7136\u6ca1\u6709\u4f18\u60e0\u611f\uff0c\u4f46\u540c\u6837\u4e5f\u6ca1\u6709\u5403\u4e8f\uff0c\u53cd\u5012\u4f1a\u5bf9\u54c1\u724c\u591a\u4e86\u4e00\u4efd\u4fe1\u4efb\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6e20\u9053\uff08place\uff09<\/li><\/ul>\n\n\n\n<p> OPPO\u7684\u6e20\u9053\u8d8b\u4e8e\u6241\u5e73\u5316\uff0c\u201cOPPO\u2014\u7701\u4ee3\u2014\u4ee3\u7406\u5546\u2014\u7528\u6237\u201d\uff0c\u8fd9\u5176\u4e2dOPPO\u5bf9\u6e20\u9053\u5408\u4f5c\u4f19\u4f34\u4ee5\u4e00\u79cd\u6346\u7ed1\u7684\u65b9\u5f0f\u5408\u4f5c\uff0c\u4e00\u4e9b\u5408\u4f5c\u4f19\u4f34\u6301\u6709\u516c\u53f8\u80a1\u4efd\uff0c\u90a3\u4e48\u8fd9\u4f1a\u8ba9\u6e20\u9053\u4f19\u4f34\u66f4\u52a0\u7528\u5fc3\u66f4\u5c3d\u529b\u53bb\u9500\u552e\uff0c\u540c\u6837\u4e5f\u662f\u4e0e\u6e20\u9053\u4f19\u4f34\u5efa\u7acb\u9ad8\u5ea6\u7684\u4fe1\u4efb\uff0c\u5e76\u5728\u7ecf\u5386\u6ce2\u52a8\u65f6\u80fd\u7a33\u56fa\u5730\u751f\u5b58\u4e0b\u6765\u3002<\/p>\n\n\n\n<ul 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u4e2d\u7684\u6570\u636e\u5206\u6790\u6846\u67b6\uff0c\u4e5f\u662f\u4ee5\u8fd9\u4e2a\u6a21\u578b\u4e3a\u57fa\u7840\u3002<\/p>\n\n\n\n<p>AARRR\u4ece\u6574\u4e2a\u7528\u6237\u751f\u547d\u5468\u671f\u5165\u624b\uff0c\u5305\u62ec\u83b7\u53d6\uff08Acquisition\uff09\u3001\u6fc0\u6d3b\uff08Activition\uff09\u3001\u7559\u5b58\uff08Retention\uff09\u3001\u53d8\u73b0\uff08Revenue\uff09\u548c\u4f20\u64ad\uff08Refer\uff09\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"493\" height=\"267\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7528\u6237-19.png\" alt=\"\" class=\"wp-image-19368\"\/><figcaption> \u56fe\u7247\u6765\u6e90\u4e8e\u7f51\u7edc <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u6bcf\u4e2a\u73af\u8282\u5206\u522b\u5bf9\u5e94\u751f\u547d\u5468\u671f\u76845\u4e2a\u91cd\u8981\u8fc7\u7a0b\uff0c\u5373\u4ece\u83b7\u53d6\u7528\u6237\uff0c\u5230\u63d0\u5347\u6d3b\u8dc3\u5ea6\uff0c\u63d0\u5347\u7559\u5b58\u7387\uff0c\u5e76\u83b7\u53d6\u6536\u5165\uff0c\u76f4\u81f3\u6700\u540e\u5f62\u6210\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002<\/p>\n\n\n\n<p><strong>3\u3001\u5e38\u89c1\u7684\u6570\u636e\u5206\u6790\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u4e0a\u9762\u4ecb\u7ecd\u4e86 5\u4e2a\u7ecf\u5178\u7684\u5206\u6790\u65b9\u6cd5\u8bba\uff0c\u5b83\u4eec\u53ef\u4ee5\u5e2e\u6211\u4eec\u642d\u5efa\u4e00\u4e2a\u6e05\u6670\u7684\u6570\u636e\u5206\u6790\u6846\u67b6\u3002\u90a3\u4e48\u5bf9\u4e8e\u5177\u4f53\u7684\u4e1a\u52a1\u573a\u666f\u95ee\u9898\uff0c\u6211\u4eec\u53c8\u8be5\u600e\u4e48\u529e\u5462\uff1f<\/p>\n\n\n\n<p>\u6839\u636e\u8fd0\u8425\u7684\u5de5\u4f5c\u7684\u5b9e\u9645\u9700\u8981\uff0c\u4e0b\u9762\u5c0f\u7f16\u4ecb\u7ecd\u51e0\u79cd\u6570\u636e\u5206\u6790\u4e2d\u5e38\u7528\u7684\u65b9\u6cd5\uff0c\u5e0c\u671b\u5728\u6570\u636e\u5206\u6790\u7684\u5b9e\u9645\u5e94\u7528\u4e2d\u80fd\u7ed9\u5927\u5bb6\u5e26\u6765\u5e2e\u52a9\u3002<\/p>\n\n\n\n<p><strong>\uff081\uff09\u8d8b\u52bf\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8d8b\u52bf\u5206\u6790\u662f\u6700\u7b80\u5355\u3001\u6700\u57fa\u7840\uff0c\u4e5f\u662f\u6700\u5e38\u89c1\u7684\u6570\u636e\u76d1\u6d4b\u4e0e\u6570\u636e\u5206\u6790\u65b9\u6cd5\u3002\u9002\u7528\u4e8e\u4ea7\u54c1\u6838\u5fc3\u6307\u6807\u7684\u957f\u671f\u8ddf\u8e2a\uff0c\u6bd4\u5982\uff1a\u70b9\u51fb\u7387\u3001GMV\u3001\u6d3b\u8dc3\u7528\u6237\u6570\u7b49\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u662f\u5efa\u7acb\u4e00\u5f20\u6570\u636e\u8d8b\u52bf\u56fe\uff0c\u901a\u8fc7\u76f4\u89c2\u7684\u6570\u5b57\u6216\u8d8b\u52bf\u56fe\u8868\uff0c\u53ef\u4ee5\u8fc5\u901f\u4e86\u89e3\u5e02\u573a\u3001\u7528\u6237\u6216\u4ea7\u54c1\u7279\u5f81\u7b49\uff1b\u8fd8\u53ef\u4ee5\u628a\u6307\u6807\u6839\u636e\u4e0d\u540c\u7ef4\u5ea6\u8fdb\u884c\u5207\u5206\uff0c\u5b9a\u4f4d\u4f18\u5316\u70b9\uff0c\u6709\u52a9\u4e8e\u51b3\u7b56\u7684\u51c6\u786e\u6027\u548c\u5b9e\u65f6\u6027\u3002<\/p>\n\n\n\n<p>\u4ee5\u7535\u5546\u7c7b\u7f51\u7ad9\u4e3a\u4f8b\uff0c\u5982\u679c\u6211\u4eec\u5c06\u6d41\u91cf\u4f5c\u4e3a\u7b2c\u4e00\u5173\u952e\u6307\u6807\u3002\u6211\u4eec\u5c06\u7f51\u7ad9\u7684\u8bbf\u95ee\u7528\u6237\u91cf\uff08UV\uff09\u548c\u9875\u9762\u6d4f\u89c8\u91cf\uff08PV\uff09\u7b49\u6307\u6807\u6c47\u6c47\u805a\u5230\u7edf\u4e00\u7684\u6570\u636e\u770b\u677f\uff08Dashboard\uff09\uff0c\u5e76\u4e14\u5b9e\u65f6\u66f4\u65b0\u3002\u8fd9\u6837\u7684\u4e00\u4e2a\u6570\u636e\u770b\u677f\uff0c\u6838\u5fc3\u6570\u5b57\u548c\u8d8b\u52bf\u4e00\u76ee\u4e86\u7136\u3002<\/p>\n\n\n\n<p><strong>\uff082\uff09\u591a\u7ef4\u5206\u89e3<\/strong><\/p>\n\n\n\n<p>\u5f53\u5355\u4e00\u7684\u6570\u5b57\u6216\u8d8b\u52bf\u8fc7\u4e8e\u5b8f\u89c2\u65f6\uff0c\u6211\u4eec\u9700\u8981\u901a\u8fc7\u4e0d\u540c\u7684\u7ef4\u5ea6\u5bf9\u4e8e\u6570\u636e\u8fdb\u884c\u5206\u89e3\uff0c\u4ee5\u83b7\u53d6\u66f4\u52a0\u7cbe\u7ec6\u7684\u6570\u636e\u6d1e\u5bdf\u3002\u8fd9\u91cc\u7684\u7ef4\u5ea6\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u6d4f\u89c8\u5668\u3001\u8bbf\u95ee\u6765\u6e90\u3001\u64cd\u4f5c\u7cfb\u7edf\u3001\u5e7f\u544a\u5185\u5bb9\u7b49\u7b49\uff0c\u5728\u9009\u62e9\u7ef4\u5ea6\u65f6\uff0c\u9700\u8981\u4ed4\u7ec6\u601d\u8003\u5176\u5bf9\u4e8e\u5206\u6790\u7ed3\u679c\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5f53\u76d1\u6d4b\u5230\u7f51\u7ad9\u7684\u8df3\u51fa\u7387\u662f0.47\u3001\u5e73\u5747\u8bbf\u95ee\u6df1\u5ea6\u662f4.39\u3001\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\u662f0.55\u5206\u949f\u3002\u90a3\u4e48\u4f60\u53ef\u4ee5\u5bf9\u8fd9\u4e9b\u6307\u6807\u8fdb\u884c\u591a\u7ef4\u5ea6\u7684\u62c6\u89e3\uff0c\u5982\u5730\u533a\u3001\u8bbf\u95ee\u6765\u6e90\u3001\u8bbe\u5907\u3001\u6d4f\u89c8\u5668\u7b49\u7b49\uff0c\u7ecf\u8fc7\u62c6\u5206\u4e4b\u540e\u4f60\u4f1a\u53d1\u73b0\u5f88\u591a\u601d\u8def\u3002<\/p>\n\n\n\n<p><strong>\uff083\uff09\u7528\u6237\u5206\u7fa4<\/strong><\/p>\n\n\n\n<p>\u9488\u5bf9\u7b26\u5408\u67d0\u79cd\u7279\u5b9a\u884c\u4e3a\u6216\u80cc\u666f\u4fe1\u606f\u7684\u7528\u6237\uff0c\u8fdb\u884c\u7279\u5b9a\u7684\u4f18\u5316\u548c\u5206\u6790\uff0c\u5c31\u662f\u6211\u4eec\u5e38\u5e38\u8bb2\u5230\u7684\u7528\u6237\u5206\u7fa4\uff08segmentation \uff09\u7684\u624b\u6bb5\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5728\u8003\u8651\u6ce8\u518c\u8f6c\u5316\u7387\u7684\u65f6\u5019\uff0c\u9700\u8981\u533a\u5206\u7528\u6237\u767b\u5f55\u5e73\u53f0\u662fPC\u7aef\u3001\u5e73\u677f\u7aef\u8fd8\u662f\u624b\u673a\u79fb\u52a8\u7aef\uff0c\u4ee5\u53ca\u5317\u4eac\u3001\u4e0a\u6d77\u3001\u5e7f\u5dde\u3001\u6df1\u5733\u7b49\u5730\u7684\u7528\u6237\u7fa4\u4f53\u3002\u8fd9\u6837\u53ef\u4ee5\u5728\u6e20\u9053\u7b56\u7565\u548c\u8fd0\u8425\u7b56\u7565\u4e0a\uff0c\u6709\u9488\u5bf9\u6027\u5730\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n<p><strong>\uff084\uff09\u6f0f\u6597\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u6f0f\u6597\u5206\u6790\u662f\u6211\u4eec\u6700\u5e38\u89c1\u7684\u6570\u636e\u5206\u6790\u624b\u6bb5\u4e4b\u4e00\uff0c\u5e7f\u6cdb\u5e94\u7528\u4e8e\u7f51\u7ad9\u7528\u6237\u884c\u4e3a\u5206\u6790\u548cAPP\u7528\u6237\u884c\u4e3a\u5206\u6790\u7684\u6d41\u91cf\u76d1\u63a7\u3001\u4ea7\u54c1\u76ee\u6807\u8f6c\u5316\u7b49\u65e5\u5e38\u6570\u636e\u8fd0\u8425\u4e0e\u6570\u636e\u5206\u6790\u7684\u5de5\u4f5c\u4e2d\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u5c06\u6f0f\u6597\u56fe\u7528\u4e8e\u7f51\u7ad9\u4e2d\u67d0\u4e9b\u5173\u952e\u8def\u5f84\u7684\u8f6c\u5316\u7387\u7684\u5206\u6790\uff0c\u4e0d\u4ec5\u80fd\u663e\u793a\u7528\u6237\u4ece\u8fdb\u5165\u7f51\u7ad9\u5230\u5b9e\u73b0\u8d2d\u4e70\u7684\u6700\u7ec8\u8f6c\u5316\u7387\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u5c55\u793a\u6574\u4e2a\u5173\u952e\u8def\u5f84\u4e2d\u6bcf\u4e00\u8282\u70b9\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u6f0f\u6597\u5206\u6790\u8981\u6ce8\u610f\u7684<strong>\u4e24\u4e2a\u8981\u70b9<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0d\u4f46\u8981\u770b\u603b\u4f53\u7684\u8f6c\u5316\u7387\uff0c\u8fd8\u8981\u5173\u6ce8\u8f6c\u5316\u8fc7\u7a0b\u6bcf\u4e00\u6b65\u7684\u8f6c\u5316\u7387\uff1b<\/li><li>\u6f0f\u6597\u5206\u6790\u4e5f\u9700\u8981\u8fdb\u884c\u591a\u7ef4\u5ea6\u62c6\u89e3\uff0c\u62c6\u89e3\u4e4b\u540e\u53ef\u80fd\u4f1a\u53d1\u73b0\u4e0d\u540c\u7ef4\u5ea6\u4e0b\u7684\u8f6c\u5316\u7387\u4e5f\u6709\u5f88\u5927\u5dee\u5f02\u3002<\/li><\/ul>\n\n\n\n<p><strong>\uff085\uff09\u7559\u5b58\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u4eba\u53e3\u7ea2\u5229\u9010\u6e10\u6d88\u892a\u7684\u65f6\u4ee3\uff0c\u7559\u5b58\u8001\u7528\u6237\u7684\u6210\u672c\u8981\u8fdc\u8fdc\u4f4e\u4e8e\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u6240\u4ee5\u5206\u6790\u4e2d\u7684\u7559\u5b58\u662f\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u7559\u5b58\u5206\u6790\u662f\u4e00\u79cd\u7528\u6765\u5206\u6790\u7528\u6237\u53c2\u4e0e\u60c5\u51b5\/\u6d3b\u8dc3\u7a0b\u5ea6\u7684\u5206\u6790\u6a21\u578b\uff0c\u8003\u5bdf\u8fdb\u884c\u521d\u59cb\u884c\u4e3a\u7684\u7528\u6237\u4e2d\uff0c\u6709\u591a\u5c11\u4eba\u4f1a\u8fdb\u884c\u540e\u7eed\u884c\u4e3a\u3002\u8fd9\u662f\u7528\u6765\u8861\u91cf\u4ea7\u54c1\u5bf9\u7528\u6237\u4ef7\u503c\u9ad8\u4f4e\u7684\u91cd\u8981\u65b9\u6cd5\u3002\u6bcf\u4e00\u6b3e\u4ea7\u54c1\uff0c\u6bcf\u4e00\u9879\u670d\u52a1\uff0c\u90fd\u5e94\u8be5\u6838\u5fc3\u5173\u6ce8\u7528\u6237\u7684\u7559\u5b58\uff0c\u786e\u4fdd\u505a\u5b9e\u6bcf\u4e00\u4e2a\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u8861\u91cf\u7559\u5b58\u7684\u5e38\u89c1\u6307\u6807\u6709\uff1a\u6b21\u65e5\u7559\u5b58\u7387\u30017\u65e5\u7559\u5b58\u7387\u300130\u65e5\u7559\u5b58\u7387\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>\uff086\uff09A\/B 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