{"id":20212,"date":"2019-04-27T20:30:39","date_gmt":"2019-04-27T12:30:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20212"},"modified":"2019-04-27T20:30:40","modified_gmt":"2019-04-27T12:30:40","slug":"%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98%ef%bc%9a%e5%a6%82%e4%bd%95%e8%bf%90%e7%94%a8%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e6%8c%87%e5%af%bc%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/20212.html","title":{"rendered":"\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u5982\u4f55\u8fd0\u7528\u6570\u636e\u5206\u6790\u6307\u5bfc\u589e\u957f"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>\u6309\u94ae\u76ee\u524d\u662f\u56fd\u5185\u67d0\u5382\u589e\u957f\u4ea7\u54c1\u8d1f\u8d23\u4eba\u3002\u4ed6\u66fe\u8d1f\u8d23\u8fc7\u5343\u4e07\u7ea7\u7684\u4ea7\u54c1\u589e\u957f\uff0c\u4e5f\u4ece\u96f6\u5230\u767e\u4e07\u65e5\u6d3b\u505a\u8fc7APP\uff0c\u56e0\u4e3a\u8fc7\u5f80\u7684\u5de5\u4f5c\u80cc\u666f\uff0c\u4ed6\u66f4\u591a\u64c5\u957f\u4e8e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90\" title=\"\u6570\u636e\u5206\u6790\" target=\"_blank\">\u6570\u636e\u5206\u6790<\/a><\/span>\u5bfc\u5411\u7684\u4ea7\u54c1\u8bbe\u8ba1\uff0c\u76ee\u524d\u6b63\u5728\u52aa\u529b\u5b66\u4e60\u201c\u589e\u957f\u201d\u8fd9\u4e2a\u590d\u6742\u7684\u4ea4\u53c9\u201c\u5b66\u79d1\u201d\u3002<\/p>\n\n\n\n<p>\u9274\u4e8e\u5f88\u591a\u540c\u5b66\u90fd\u5bf9\u201c\u589e\u957f\u201d\u548c\u201c\u6570\u636e\u5206\u6790\u201d\u8fd9\u4e24\u4e2a\u8bdd\u9898\u5f88\u611f\u5174\u8da3\uff0c\u6211\u4eec\u5c06\u4ed6\u5728\u7fa4\u5185\u5206\u4eab\u7684\u5185\u5bb9\u6574\u7406\u6210\u6587\u5b57\u7a3f\uff0c\u63a5\u4e0b\u6765\u5c31\u8bdd\u4e0d\u591a\u8bf4\uff0c\u4e00\u8d77\u6765\u5b66\u4e60\u5427\uff01<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>01<\/strong><\/p>\n\n\n\n<p>\u5404\u4f4d\u540c\u5b66\uff0c\u5927\u5bb6\u597d\uff0c\u6211\u662f\u67d0\u67d0\u8428\uff0c\u5f88\u9ad8\u5174\u4eca\u5929\u53ef\u4ee5\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u5728\u589e\u957f\u5de5\u4f5c\u4e2d\u8fd0\u7528\u6570\u636e\u5206\u6790\u7684\u7ecf\u9a8c\u548c\u5fc3\u5f97\u3002<\/p>\n\n\n\n<p>\u9996\u5148\u8981\u544a\u8bc9\u5927\u5bb6\u7684\u4e00\u4e2a\u70b9\u662f\uff0c\u8fd9\u662f\u4e00\u6b21\u57fa\u4e8e\u589e\u957f\u4ea7\u54c1\u5de5\u4f5c\u3001\u666e\u53ca\u6570\u636e\u5206\u6790\u89c2\u5ff5\u7684\u5206\u4eab\uff0c\u4e0d\u662f\u4e00\u4e2a\u4ecb\u7ecd\u5177\u4f53\u573a\u666f\u5e94\u7528\u7684\u5206\u4eab\uff0c\u6240\u6709\u5728\u5177\u4f53\u573a\u666f\u4e0a\u7684\u5e94\u7528\uff0c\u90fd\u662f\u4e3a\u4e86\u4fbf\u4e8e\u5927\u5bb6\u7406\u89e3\u6570\u636e\u5206\u6790\u5728\u67d0\u4e2a\u573a\u666f\u7684\u5e94\u7528\u3002\u5982\u679c\u5927\u5bb6\u9700\u8981\u505a\u66f4\u591a\u7684\u5b66\u4e60\uff0c\u6700\u540e\u6211\u4f1a\u63a8\u8350\u51e0\u672c\u76f8\u5173\u7684\u6570\u636e\u5927\u5bb6\u53ef\u4ee5\u9605\u8bfb~<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\u8fdb\u5165\u6b63\u9898\uff0c\u6211\u4eec\u5148\u8bb2\u8bb2\u5bf9\u4e8e\u589e\u957f\u6765\u8bf4\uff0c\u6570\u636e\u5206\u6790\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>02<\/strong><\/p>\n\n\n\n<p>\u5148\u6765\u8bf4\u4e00\u53e5\u6211\u4e2a\u4eba\u5728\u5de5\u4f5c\u4e2d\u603b\u7ed3\u51fa\u7684\u7ecf\u9a8c\uff1a\u589e\u957f\u7684\u4e00\u5207\u90fd\u57fa\u4e8e\u6570\u636e\u5206\u6790\uff0c\u6ca1\u6709\u6570\u636e\u7684\u589e\u957f\u90fd\u662f\u7a7a\u8c08\u3002\u56e0\u4e3a\u589e\u957f\u4ea7\u54c1\u7edd\u5927\u591a\u6570\u65f6\u5019\u662f\u7528\u6570\u636e\u6765\u6d1e\u5bdf\u7528\u6237\uff0c\u6ca1\u6709\u6570\u636e\u5206\u6790\uff0c\u6211\u4eec\u4e5f\u5c31\u6ca1\u6cd5\u5f00\u5c55\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4ece\u6211\u4eec\u65e5\u5e38\u5de5\u4f5c\u7684\u5927\u6b65\u9aa4\u6765\u770b\uff0c\u5176\u5b9e\u662f\u5206\u4e3a\u4ee5\u4e0b\u4e94\u6b65\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4ece\u516c\u53f8\u6218\u7565\u5c42\u9762\uff0c\u62ff\u51fa\u4e00\u4e2a\u53ef\u884c\u7684\u5927\u6307\u6807\uff1b<\/li><li>\u6839\u636e\u6211\u4eec\u73b0\u6709\u7684\u6570\u636e\uff0c\u62c6\u89e3\u6307\u6807\u5230\u4e0d\u540c\u7684\u8def\u5f84\uff1b<\/li><li>\u6839\u636e\u6bcf\u4e2a\u8def\u5f84\u7684\u53ef\u505a\u7684\u5b9e\u9a8c\u5f71\u54cd\u7a0b\u5ea6\uff0c\u5224\u65ad\u8bbe\u8ba1\u5b9e\u9a8c\u7684\u4f18\u5148\u7ea7\uff1b<\/li><li>\u5b9e\u9a8c\u4e0a\u7ebf\u4ee5\u540e\uff0c\u5148\u7528\u76f8\u5173\u6570\u636e\u6765\u770b\u4e00\u4e0b\u7ed3\u679c\uff1b<\/li><li>\u6839\u636e\u591a\u4e2a\u5b9e\u9a8c\u7684\u7ed3\u679c\u6765\u51b3\u7b56\u6211\u4eec\u4e0b\u4e00\u4e2a\u5927\u7684\u5b9e\u9a8c\u65b9\u5411\uff0c\u518d\u6765\u5236\u5b9a\u6211\u4eec\u4e0b\u4e00\u6b65\u7684\u6307\u6807\u3002<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"392\" height=\"220\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6b65\u9aa4-1.png\" alt=\"\" class=\"wp-image-20213\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u4e2d\u95f4\u7684\u6bcf\u4e00\u6b65\u8fc7\u7a0b\uff0c\u90fd\u662f\u6570\u636e\u6478\u7d22\u548c\u6316\u6398\u7684\u8fc7\u7a0b\uff0c\u8fd9\u4e5f\u662f\u6211\u4eec\u589e\u957f\u4ea7\u54c1\u7684\u65e5\u5e38\u5de5\u4f5c\uff0c\u6bcf\u4e00\u6b65\u90fd\u548c\u6570\u636e\u4ea4\u7ec7\u5728\u4e00\u8d77\u3002\u56e0\u6b64\uff0c\u505a\u589e\u957f\u6216\u589e\u957f\u76f8\u5173\u5de5\u4f5c\u7684\u540c\u5b66\u4e00\u5b9a\u8981\u5b66\u597d\u6570\u636e\u5206\u6790\uff0c\u6216\u8005\u8bf4\uff0c\u4e00\u5b9a\u8981\u80fd\u5bf9\u6570\u636e\u5206\u6790\u8981\u6709\u5f3a\u611f\u77e5\uff0c\u8fd9\u6837\u4f60\u7684\u5de5\u4f5c\u624d\u80fd\u66f4\u9ad8\u6548\u548c\u6709\u6548\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>03<\/strong><\/p>\n\n\n\n<p>\u4e86\u89e3\u4e86\u589e\u957f\u5de5\u4f5c\u4e2d\u7684\u6570\u636e\u5206\u6790\u540e\uff0c\u6211\u4eec\u518d\u6765\u770b\u770b\uff0c\u5728\u589e\u957f\u5de5\u4f5c\u4e2d\uff0c\u6211\u4eec\u90fd\u5728\u7528\u6570\u636e\u5206\u6790\u4e9b\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u5c06\u4f1a\u6839\u636e\u8fc7\u5f80\u7684\u7ecf\u5386\u6765\u8bf4\u660e\u6570\u636e\u5206\u6790\u5728\u589e\u957f\u5de5\u4f5c\u4e2d\u7684\u5b9e\u9645\u5e94\u7528\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u767e\u4e07\u7ea7\u4ea7\u54c1\u662f\u600e\u4e48\u7ec3\u6210\u7684\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u4eec\u6765\u770b\u6570\u636e\u5206\u6790\u5728\u5177\u4f53\u5de5\u4f5c\u4e2d\u662f\u5982\u4f55\u4f7f\u7528\u7684\uff0c\u8fd9\u91cc\u4f1a\u5206\u4ee5\u4e0b\u51e0\u4e2a\u70b9\u6765\u8bb2\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"404\" height=\"186\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6309\u7167.png\" alt=\"\" class=\"wp-image-20214\"\/><\/figure><\/div>\n\n\n\n<p>\u5728App\u65b0\u5b89\u88c5\u65b9\u9762\uff0c\u6211\u4eec\u5c06\u65b0\u88c5\u62c6\u5206\u4e3a\u4ed8\u8d39\u91cf\u4e0e\u514d\u8d39\u91cf\u3002\u5f53\u7136\uff0c\u6ca1\u6709\u771f\u6b63\u7684\u514d\u8d39\u91cf\uff0c\u514d\u8d39\u7684\u91cf\u7ea7\u4e5f\u662f\u8981\u82b1\u5176\u4ed6\u6210\u672c\u7684\uff0c\u4e0d\u7ba1\u662f\u4eba\u5458\u8fd8\u662f\u7269\u6599\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>1 \u4ed8\u8d39\u91cf<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u4ed8\u8d39\u91cf\u7ea7\u5f88\u5927\u4e00\u90e8\u5206\u662f\u6765\u81ea\u4e8e\u5e7f\u544a\u6295\u653e\uff0c\u5f53\u7136\uff0c\u50cf\u8da3\u5934\u6761\u7684\u7528\u6237\u88c2\u53d8\u6a21\u5f0f\uff0c\u6211\u4eec\u4e5f\u8ba4\u4e3a\u662f\u4e00\u79cd\u4ed8\u8d39\u4e70\u91cf\u7684\u65b9\u5f0f\uff0c\u53ea\u662f\u8d39\u7528\u7ed9\u4e86\u7528\u6237\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u7684\u6570\u636e\u5206\u6790\u6838\u5fc3\u5de5\u4f5c\u662f\u4e24\u70b9\uff1a\u6e20\u9053\u8f6c\u5316\u4e0e\u8d28\u91cf\u8bc4\u4f30\u3002<\/p>\n\n\n\n<p>\u6e20\u9053\u8f6c\u5316\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u67d0\u4e2a\u7d20\u6750\u7684CTR\uff08Click-Through-Rate\uff0c\u70b9\u51fb\u7387\uff09\u3001CVR\uff08Click Value Rate\uff0c\u8f6c\u5316\u7387\uff09\uff0c\u901a\u8fc7\u63d0\u5347\u7528\u6237\u5728\u5916\u90e8\u7684\u8f6c\u5316\uff0c\u6765\u8fbe\u5230\u964d\u4f4e\u6210\u672c\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u800c\u8d28\u91cf\u8bc4\u4f30\u5c31\u662f\u5206\u6790\u6bcf\u4e2a\u6e20\u9053\u7684\u8d28\u91cf\uff0c\u4ee5\u6b64\u6765\u5224\u65ad\u4e00\u4e2a\u6e20\u9053\u662f\u5426\u503c\u5f97\u7ee7\u7eed\u6295\u653e\uff0c\u8fd9\u91cc\u8bc4\u4f30\u6e20\u9053\u8d28\u91cf\u7684\u6307\u6807\u8f83\u591a\uff0c\u6709\u7684\u516c\u53f8\u4f7f\u7528\u6536\u5165\uff0c\u6709\u7684\u516c\u53f8\u4f7f\u7528\u529f\u80fd\u4f7f\u7528\u7387\uff0c\u6709\u7684\u516c\u53f8\u5219\u4f1a\u7efc\u5408\u8003\u8651\u8bbe\u8ba1\u8d28\u91cf\u5206\u8bc4\u4f30\u7b97\u6cd5\uff0c\u4ee5\u6b64\u6765\u8bc4\u4f30\u7528\u6237\u7684\u8d28\u91cf\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u6307\u6807\u8bbe\u8ba1\uff0c\u9700\u8981\u8003\u8651\u5230\u516c\u53f8\u7684\u6218\u7565\u5c42\u9762\u7684\u73b0\u72b6\u6765\u8fdb\u884c\u8bbe\u8ba1\uff0c\u6bd4\u5982\u516c\u53f8\u9700\u8981\u7ed9\u6295\u8d44\u4eba\u8bb2DAU\u7684\u6545\u4e8b\uff0c\u4e0d\u8003\u8651\u8425\u6536\uff0c\u90a3\u66f4\u591a\u4f1a\u4f7f\u7528\u7559\u5b58\u548c\u6d41\u5931\u6765\u8fdb\u884c\u7528\u6237\u8d28\u91cf\u7684\u5224\u5b9a\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u516c\u53f8\u9700\u8981\u66f4\u6b63\u5411\u7684\u8d44\u91d1\u6d41\uff0c\u90a3\u53ef\u80fd\u5c31\u4f1a\u4f7f\u7528ROI\u6a21\u5f0f\u6765\u8fdb\u884c\u6e20\u9053\u8d28\u91cf\u7684\u5224\u65ad\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u91c7\u4e70\u6d41\u91cf\u8fd8\u6709\u4e00\u4e2a\u6709\u610f\u601d\u7684\u6570\u636e\u5206\u6790\u5927\u54c1\u7c7b\uff0c\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u53cd\u4f5c\u5f0a\u3002\u8fd9\u4e2a\u54c1\u7c7b\u5728\u8fd9\u91cc\u6211\u5c31\u4e0d\u591a\u8bf4\u4e86\uff0c\u6bcf\u4e2a\u516c\u53f8\u6bcf\u4e2a\u53cd\u4f5c\u5f0a\u7cfb\u7edf\u7684\u7814\u53d1\uff0c\u90fd\u6709\u81ea\u5df1\u5355\u72ec\u7684\u4e00\u5957\u53cd\u4f5c\u5f0a\u65b9\u6cd5\u3002\u4e00\u822c\u6211\u4eec\u662f\u4f7f\u7528\u591a\u91cd\u6570\u636e\u6307\u6807\uff0c\u6765\u5224\u65ad\u4e00\u4e2a\u6e20\u9053\u7684\u7528\u6237\u662f\u5426\u662f\u4f5c\u5f0a\u7528\u6237\u3002\u5e02\u9762\u4e0a\u4e5f\u6709\u5f88\u591a\u7b2c\u4e09\u65b9\u6295\u653e\u7cfb\u7edf\u6709\u53cd\u4f5c\u5f0a\u673a\u5236\uff0c\u611f\u5174\u8da3\u7684\u540c\u5b66\u53ef\u4ee5\u53bb\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p><strong>2 \u514d\u8d39\u91cf<\/strong><\/p>\n\n\n\n<p>\u518d\u8c08\u8c08\u514d\u8d39\u7684\u91cf\u7ea7\uff0c\u5728\u5927\u591a\u6570\u65f6\u5019\uff0c\u6211\u4eec\u8bf4\u7684\u514d\u8d39\u91cf\u662f\u6765\u81ea\u4e8e\u7528\u6237\u7684\u5206\u4eab\u3002\u90a3\u4e48\u5728\u4ec0\u4e48\u65f6\u673a\u53bb\u5f15\u5bfc\u7528\u6237\u5206\u4eab\uff1f\u4ec0\u4e48\u6837\u7684\u52a8\u529b\u6700\u80fd\u523a\u6fc0\u5230\u7528\u6237\u5206\u4eab\uff1f\u8fd9\u662f\u6211\u4eec\u9700\u8981\u8bbe\u8ba1\u5927\u91cf\u5b9e\u9a8c\uff0c\u624d\u80fd\u6709\u7ed3\u8bba\u7684\u4e00\u4e2a\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u5757\u66f4\u591a\u7528\u5230\u7684\u662f\u5fc3\u7406\u5b66\u548c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u4e0a\u9762\u7684\u4e00\u4e9b\u77e5\u8bc6\uff0c\u8fd9\u4e2a\u6a21\u5757\u7684\u7528\u6237\u5206\u4eab\u6570\u636e\u5206\u6790\u76f8\u5bf9\u6765\u8bf4\u8f83\u7b80\u5355\uff0c\u4e3b\u8981\u662f\u770b\u7528\u6237\u7684\u6f0f\u6597\u548c\u8f6c\u5316\u7387\u5c31\u80fd\u591f\u5b8c\u6210\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\u5927\u5382\u7684\u540c\u5b66\u4e5f\u662f\u53ef\u4ee5\u73a9\u7684\u590d\u6742\u7684\uff0c\u901a\u8fc7\u7528\u6237\u7684\u805a\u7c7b\u5206\u6790\uff0c\u770b\u4e0d\u540c\u4eba\u7fa4\u7684\u7528\u6237\u5728\u4e0d\u540c\u65f6\u673a\u4e0b\u5206\u522b\u7684\u5206\u4eab\u610f\u613f\u6709\u591a\u5f3a\uff0c\u518d\u4e3a\u4e0d\u540c\u7684\u4eba\u7fa4\u8bbe\u8ba1\u4e0d\u540c\u7684\u5206\u4eab\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u8fd9\u4e9b\u90fd\u9700\u8981\u5927\u91cf\u7684\u5b9e\u9a8c\u4ee5\u53ca\u6570\u636e\u4ee5\u5916\u7684\u4ea4\u53c9\u5b66\u79d1\u7684\u77e5\u8bc6\uff0c\u8fd9\u4e5f\u662f\u589e\u957f\u6700\u6709\u9b45\u529b\u548c\u610f\u601d\u7684\u4e00\u90e8\u5206\uff0c\u53ef\u80fd\u4f60\u8fd9\u662f\u627e\u5230\u4e86\u4e00\u4e2a\u4e0d\u8d77\u773c\u7684\u573a\u666f\uff0c\u5374\u80fd\u4e3a\u4ea7\u54c1\u5e26\u6765\u5927\u89c4\u6a21\u7684\u589e\u91cf\u3002<\/p>\n\n\n\n<p>\u514d\u8d39\u91cf\u9664\u4e86\u7528\u6237\u5206\u4eab\u4ee5\u5916\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\u66f4\u591a\u7684\u65b9\u5f0f\uff0c\u6bd4\u5982\u6296\u97f3\u548c\u5fae\u4fe1\u7b49\u793e\u4ea4\u5a92\u4f53\u3001\u5916\u90e8\u6362\u91cf\u7b49\u7b49\uff0c\u8fd9\u4e9b\u4e5f\u90fd\u5c5e\u4e8e\u514d\u8d39\u91cf\u7684\u4e00\u90e8\u5206\u3002\u6bcf\u4e00\u90e8\u5206\u8981\u505a\u7684\u6570\u636e\u5206\u6790\u90fd\u7565\u6709\u4e0d\u540c\uff0c\u8fd9\u91cc\u4e5f\u5c31\u4e0d\u8fc7\u591a\u8d58\u8ff0\u4e86\u3002<\/p>\n\n\n\n<p><strong>3 \u7528\u6237\u6fc0\u6d3b<\/strong><\/p>\n\n\n\n<p>\u8bf4\u5b8c\u4e86\u518d\u6765\u8c08\u8c08\u7528\u6237\u6fc0\u6d3b\uff0c\u4e0d\u77e5\u9053\u5927\u5bb6\u5bf9\u7528\u6237\u6fc0\u6d3b\u90fd\u662f\u600e\u4e48\u7406\u89e3\u7684\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u7528\u6237\u6fc0\u6d3b\u5176\u5b9e\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5c31\u662f\u7528\u6237\u9996\u6b21\u5b8c\u6210\u4e86\u4f60\u7684\u201c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u201d\uff08North Star Metric\uff0c \u591a\u6307\u516c\u53f8\u5236\u5b9a\u7684\u552f\u4e00\u91cd\u8981\u7684\u6307\u6807\uff09\uff0c\u6216\u8005\u662f\u5b8c\u6210\u4e86\u4f60\u7684\u7fa4\u661f\u6307\u6807\u4e2d\u8f83\u4e3a\u91cd\u8981\u7684\u4e00\u90e8\u5206\uff0c\u6211\u4eec\u8ba4\u4e3a\u662f\u7528\u6237\u6210\u529f\u6fc0\u6d3b\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5728\u505a\u7528\u6237\u6fc0\u6d3b\u65f6\uff0c\u6211\u4eec\u9996\u5148\u8981\u901a\u8fc7\u6570\u636e\u5b9a\u4e49\u51fa\u7528\u6237\u6fc0\u6d3b\uff0c\u8fd9\u91cc\u7684\u7528\u6237\u6fc0\u6d3b\u9700\u8981\u662f\u65b0\u7528\u6237\u5b8c\u6210\u4ee5\u540e\uff0c\u5bf9\u4f60\u7684\u4ea7\u54c1\u6709\u6781\u5927\u4ef7\u503c\uff0c\u624d\u80fd\u7b97\u4f5c\u662f\u7528\u6237\u6fc0\u6d3b\u3002\u6bd4\u5982Facebook\u7684aha moment\u5b9a\u4e49\uff0c\u5c31\u662f\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u7684\u6574\u4f53\u62c6\u89e3\uff0c\u518d\u770b\u6bcf\u4e2a\u884c\u4e3a\u5bf9\u540e\u7eed\u957f\u671f\u884c\u4e3a\u7684\u5f71\u54cd\uff0c\u4ee5\u6b64\u6765\u754c\u5b9aaha moment\u3002<\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u6fc0\u6d3b\u4ee5\u540e\uff0c\u5c31\u8fdb\u5165\u5230\u4e86\u7559\u5b58\u7684\u6b65\u9aa4\u91cc\uff0c\u8fd9\u662f\u6211\u4eec\u5728\u589e\u957f\u8fc7\u7a0b\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002\u5f53\u7136\uff0c\u6211\u4eec\u73b0\u5728\u5728\u8c08\u7684\u7559\u5b58\uff0c\u66f4\u591a\u503e\u5411\u4e8e\u662f\u957f\u671f\u7559\u5b58\uff0c\u800c\u505a\u7528\u6237\u6fc0\u6d3b\u662f\u4e3a\u4e86\u77ed\u671f\u6bd4\u5982\u6b21\u65e5\u6216\u662f7\u65e5\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u5728\u7559\u5b58\u7684\u6570\u636e\u5206\u6790\u4e2d\uff0c\u6211\u4eec\u91cd\u70b9\u4f1a\u653e\u5728\u7528\u6237\u5728\u67d0\u4e2a\u65f6\u95f4\u6bb5\u505a\u4e86\u67d0\u4e9b\u884c\u4e3a\u4e0e\u7528\u6237\u7684\u77ed\u671f\u548c\u957f\u671f\u7559\u5b58\u7684\u5173\u7cfb\uff0c\u4ee5\u6b64\u6765\u5224\u65ad\u6211\u4eec\u8981\u5f15\u5bfc\u505a\u4ec0\u4e48\u6837\u7684\u884c\u4e3a\uff0c\u624d\u80fd\u8ba9\u7528\u6237\u5728\u6211\u4eec\u7684APP\u4e2d\u771f\u6b63\u7684\u7559\u5b58\u4e0b\u6765\u3002\u672c\u8d28\u4e0a\uff0c\u8fd8\u662f\u627e\u5230\u5f71\u54cd\u7559\u5b58\u7684\u5173\u952e\u70b9\uff0c\u5e76\u4e14\u8bbe\u8ba1\u5b9e\u9a8c\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u7559\u5b58\u7684\u90e8\u5206\u8fd8\u6d89\u53ca\u5230\u7528\u6237\u53ec\u56de\uff0c\u8fd9\u91cc\u5c31\u6709\u89e6\u8fbe\u7528\u6237\u6e20\u9053\u7684\u9009\u62e9\u3001\u4e0d\u540c\u53ec\u56de\u7528\u6237\u7684\u65b9\u6848\u8bbe\u8ba1\u53ca\u6570\u636e\u5206\u6790\u7b49\u7b49\u3002\u4e3e\u4e00\u4e2a\u7528\u6237\u53ec\u56de\u4e2d\u5e94\u7528\u6570\u636e\u5206\u6790\u7684\u4f8b\u5b50\uff0c\u6211\u4eec\u4e00\u822c\u5728\u4f7f\u7528App push\u65f6\uff0c\u5927\u591a\u662f\u901a\u8fc7\u5168\u9762\u53d1\u9001\u7684\u65b9\u5f0f\u89e6\u8fbe\u7528\u6237\uff0c\u4f46\uff0c\u7528\u6237\u7684\u70b9\u51fb\u7387\u5728\u8fd9\u6837\u7684\u666e\u901a\u53d1\u9001\u4e2d\u5c31\u4f1a\u6bd4\u8f83\u5dee\uff0c\u8fd9\u65f6\uff0c\u6211\u4eec\u5c31\u8981\u8003\u8651\u5982\u4f55\u624d\u80fd\u63d0\u9ad8\u7528\u6237\u7684\u70b9\u51fb\u7387\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u6765\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n<p>\u4f18\u5316\u8fc7\u7a0b\u4e2d\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u5c31\u662f\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7fa4\uff0c\u5206\u7fa4\u7684\u65b9\u5f0f\u6709\u5f88\u591a\uff0c\u4e0d\u6b62\u662f\u5e38\u7528\u7684\u7528\u6237\u6807\u7b7e+\u5185\u5bb9\u6807\u7b7e\u53cc\u6807\u7b7e\u5339\u914d\u7684\u65b9\u5f0f\uff08\u5f53\u7136\u8fd9\u4e5f\u662f\u6bd4\u8f83\u597d\u7684\u4e00\u4e2a\u5206\u7fa4\u65b9\u5f0f\uff09\uff0c\u5982\u679c\u6ca1\u6709\u8fd9\u6837\u7cbe\u786e\u53cc\u7aef\u6807\u7b7e\u7684\u540c\u5b66\uff0c\u53ef\u4ee5\u7ed3\u5408\u7528\u6237\u7684\u529f\u80fd\u4f7f\u7528\u60c5\u51b5\u8fdb\u884c\u5206\u7fa4\uff0c\u6bd4\u5982\u5b9a\u4e49\u4ee5\u524d\u4f7f\u7528\u8fc7\u67d0\u4e2a\u529f\u80fd\uff0c\u4f46\u662f\u8fd13\u5929\u6ca1\u6709\u7528\u8fc7\u8be5\u529f\u80fd\u7684\u7528\u6237\u4e3a\u4e00\u4e2a\u7fa4\u4f53\uff0c\u518d\u7ed3\u5408\u529f\u80fd\u7684\u5177\u4f53\u5185\u5bb9\u6765\u8fdb\u884c\u63a8\u9001\uff0c\u8fd9\u6837\u7684\u70b9\u51fb\u7387\uff0c\u5c31\u4f1a\u6bd4\u63a8\u4e00\u6761\u666e\u901a\u6d88\u606f\u7684\u70b9\u51fb\u7387\u9ad8\u5f88\u591a\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u8fd9\u53ea\u662fpush\u4f18\u5316\u4e2d\u7684\u4e00\u4e2a\u70b9\uff0c\u7528\u6237\u53ec\u56de\u4e5f\u6709\u5927\u91cf\u7684\u5751\uff0c\u6211\u4eec\u5728\u8fd9\u91cc\u5c31\u4e0d\u7ec6\u5c55\u5f00\u4e86\u3002<\/p>\n\n\n\n<p>\u8bf4\u4e86\u8fd9\u4e48\u591a\uff0c\u6211\u60f3\u5927\u5bb6\u53ef\u80fd\u66f4\u611f\u5174\u8da3\u7684\u70b9\u662f\uff0c\u600e\u4e48\u6837\u624d\u80fd\u627e\u5230\u5f71\u54cd\u7559\u5b58\u7684\u5173\u952e\u70b9\uff1f\u8fd9\u91cc\u60f3\u8ddf\u5927\u5bb6\u5206\u4eab\u7684\u5c31\u662f\uff0c\u6ca1\u6709\u522b\u7684\u6280\u5de7\uff0c\u5c31\u662f\u516b\u4e2a\u5b57\uff0c\u5927\u80c6\u5047\u8bbe\uff0c\u5c0f\u5fc3\u6c42\u8bc1\u3002\u53ea\u6709\u6df1\u5165\u7684\u53bb\u7814\u7a76\u81ea\u5df1\u4ea7\u54c1\u7684\u6570\u636e\uff0c\u4f60\u624d\u80fd\u77e5\u9053\u81ea\u5df1\u7684\u4ea7\u54c1\u7559\u5b58\u5230\u5e95\u662f\u88ab\u4ec0\u4e48\u5f71\u54cd\u7684\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u6536\u5165\u8fd9\u90e8\u5206\uff0c\u5c31\u4e0d\u591a\u8c08\u4e86\uff0c\u5982\u679c\u8fd9\u90e8\u5206\u7ec6\u8bf4\u7684\u8bdd\uff0c\u53c8\u662f\u5f88\u5927\u7684\u4e00\u4e2a\u6a21\u5757\u3002\u5546\u4e1a\u4ea7\u54c1\u7ecf\u7406\u4e5f\u662f\u4e00\u4e2a\u5f88\u6709\u610f\u601d\u7684\u5c97\u4f4d\uff0c\u5bf9\u5e7f\u544a\u6709\u5174\u8da3\u7684\u540c\u5b66\u53ef\u4ee5\u770b\u4e00\u770b\u300a\u8ba1\u7b97\u5e7f\u544a\u5b66\u300b\uff0c\u5982\u679c\u5bf9\u7528\u6237\u4ed8\u8d39\u611f\u5174\u8da3\u7684\u8bdd\uff0c\u90a3\u5c31\u591a\u7814\u7a76\u7814\u7a76\u7528\u6237\u4ed8\u8d39\u7684\u4ea7\u54c1\u5427\uff5e<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>04<\/strong><\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u7ed9\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6211\u662f\u600e\u4e48\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\u7528\u6570\u636e\u5206\u6790\u7684\u3002<\/p>\n\n\n\n<p><strong>1 \u5982\u4f55\u5236\u5b9a\u81ea\u5df1\u7684OKR<\/strong><\/p>\n\n\n\n<p>\u53ef\u80fd\u6709\u5f88\u591a\u540c\u5b66\u4e0d\u77e5\u9053\u4ec0\u4e48\u662fOKR\uff0c\u8fd9\u91cc\u7b80\u5355\u89e3\u91ca\u4e00\u4e0b\u3002OKR\uff1aObjectives and Key Results\uff0c\u5373\u76ee\u6807\u4e0e\u5173\u952e\u6210\u679c\u6cd5\uff0c\u662f\u4e00\u5957\u660e\u786e\u548c\u8ddf\u8e2a\u76ee\u6807\u53ca\u5176\u5b8c\u6210\u60c5\u51b5\u7684\u7ba1\u7406\u5de5\u5177\u548c\u65b9\u6cd5\u3002OKR\u7684\u4e3b\u8981\u76ee\u6807\u662f\u660e\u786e\u516c\u53f8\u548c\u56e2\u961f\u7684\u201c\u76ee\u6807\u201d\u4ee5\u53ca\u660e\u786e\u6bcf\u4e2a\u76ee\u6807\u8fbe\u6210\u7684\u53ef\u8861\u91cf\u7684\u201c\u5173\u952e\u7ed3\u679c\u201d\uff0c\u76ee\u524d\u5f88\u591a\u516c\u53f8\u90fd\u4f1a\u7528OKR\u7684\u65b9\u5f0f\u6765\u5236\u5b9a\u548c\u7ba1\u7406\u5e74\u5ea6\/\u5b63\u5ea6\u7b49\u76ee\u6807\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"414\" height=\"183\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u56db\u6b65.png\" alt=\"\" class=\"wp-image-20215\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u6574\u4f53\u8def\u5f84\u5171\u6709\u56db\u6b65\uff1a<\/strong><\/p>\n\n\n\n<p>1\uff09\u63a5\u6536\u8001\u677f\u4eec\u7684\u76ee\u6807\uff0c\u4e00\u822c\u516c\u53f8\u6216\u662f\u5927\u4ea7\u54c1\uff0c\u4f1a\u6709\u4e00\u4e2a\u6218\u7565\u5c42\u9762\u4e0a\u7684\u89c4\u5212\uff0c\u51b3\u5b9a\u4e0b\u4e00\u9636\u6bb5\u8981\u505a\u4ec0\u4e48\u65b9\u5411\uff0c\u518d\u6839\u636e\u65b9\u5411\u4f1a\u5b9a\u4e0b\u4e00\u4e2a\u5927\u7684\u6307\u6807\uff0c\u6bd4\u5982DAU\uff08Daily Active User\uff0c\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\uff09\u3001GMV\uff08Gross Merchandise Volume\uff0c\u6210\u4ea4\u603b\u989d\uff09\u7b49\u7b49\u3002\u8fd9\u4e2a\u6307\u6807\u4f1a\u4e0b\u8fbe\u5230\u4f60\u4eec\u90e8\u95e8\u7684\u5934\u4e0a\uff0c\u4e5f\u5c31\u662f\u4f60\u4eec\u6574\u4e2a\u90e8\u95e8\u8981\u625b\u8d77\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u77e5\u9053\u4e86\u5927\u6307\u6807\u4e4b\u540e\uff0c\u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u4f60\u7684\u8001\u677f\u6216\u76f8\u5173\u8d1f\u8d23\u4eba\u4f1a\u628a\u8fd9\u4e2a\u6307\u6807\u62c6\u89e3\u5230\u53ef\u4ee5\u6267\u884c\u7684\u5c0f\u6307\u6807\u4e0a\uff0c\u6bd4\u5982DAU\u53ef\u4ee5\u8003\u8651\u62c6\u89e3\u5230\u65b0\u589e\u3001\u7559\u5b58\uff0c\u518d\u901a\u8fc7\u6a21\u578b\u63a8\u7b97\uff0c\u8981\u8fbe\u5230\u67d0\u4e2aDAU\uff0c\u5206\u522b\u65b0\u589e\u548c\u7559\u5b58\u8981\u505a\u5230\u4ec0\u4e48\u7a0b\u5ea6\uff0c\u624d\u80fd\u591f\u8fbe\u6210\u6211\u4eec\u7684\u5927\u6307\u6807\u3002\uff08DAU\u9884\u4f30\u6a21\u578b\u8fd9\u91cc\u56e0\u4e3a\u6d89\u5bc6\u6211\u5c31\u4e0d\u7ec6\u8bf4\u4e86\uff0c\u5927\u5bb6\u53ef\u4ee5\u5728\u7f51\u4e0a\u641c\u7d22\u770b\u770bDAU\u9884\u4f30\u662f\u600e\u4e48\u505a\u7684\uff09<\/p>\n\n\n\n<p>2\uff09\u628a\u5927\u6307\u6807\u62c6\u89e3\u5230\u4e0d\u540c\u7684\u5c0f\u6307\u6807\u4ee5\u540e\uff0c\u6211\u4eec\u518d\u5bf9\u5c0f\u6307\u6807\u8fdb\u884c\u8def\u5f84\u5206\u6790\uff0c\u770b\u8981\u63d0\u5347\u67d0\u4e00\u70b9\u7684\u7559\u5b58\uff0c\u6211\u4eec\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\u6709\u54ea\u4e9b\u3002<\/p>\n\n\n\n<p>3\uff09\u5728\u4e0a\u4e00\u6b65\u4e2d\uff0c\u4f60\u53ef\u80fd\u4f1a\u62c6\u89e3\u51fa\u5341\u51e0\u6761\u53ef\u4ee5\u8fbe\u6210\u76ee\u6807\u7684\u8def\u5f84\uff0c\u8fd9\u65f6\u5019\u5c31\u9700\u8981\u6765\u5224\u65ad\u4e00\u4e0b\u4f18\u5148\u7ea7\u4e86\u3002\u4f60\u9700\u8981\u7528\u5f53\u524d\u7684\u6570\u636e\u6765\u5bf9\u4e0d\u540c\u7684\u8def\u5f84\u8fdb\u884c\u5224\u65ad\uff0c\u6bcf\u4e2a\u8def\u5f84\u5bf9\u4f60\u7684\u76ee\u6807\u6709\u591a\u5c11\u7684\u5e2e\u52a9\uff0c\u54ea\u4e2a\u76ee\u6807\u7684\u5e2e\u52a9\u662f\u6700\u5927\u7684\uff0c\u8fd9\u4e2a\u8def\u5f84\u53c8\u9700\u8981\u591a\u4e45\u624d\u80fd\u591f\u5b8c\u6210\u3002<\/p>\n\n\n\n<p>4\uff09\u5f53\u4f60\u8ba1\u7b97\u5b8c\u6210\u8fd9\u4e9b\u4ee5\u540e\uff0c\u4f60\u5c31\u80fd\u591f\u4ece\u4e2d\u9009\u62e91\u4e2a\u6216\u6570\u4e2a\u5bf9\u4f60\u7684\u76ee\u6807\u5e2e\u52a9\u6700\u5927\u7684\u8def\u5f84\uff0c\u518d\u53bb\u770b\u4f60\u80fd\u591f\u4e89\u53d6\u5230\u7684\u8d44\u6e90\u662f\u5426\u80fd\u591f\u5b8c\u6210\u8fd9\u4e2a\u76ee\u6807\u3002\u7b97\u5b8c\u8fd9\u4e9b\u4ee5\u540e\uff0c\u4e00\u4e2a\u57fa\u7840\u7684OKR\u5c31\u5236\u5b9a\u5b8c\u6210\u5566\uff01<\/p>\n\n\n\n<p><strong>2 \u5982\u4f55\u7528\u6570\u636e\u5206\u6790\u5b9a\u4e49\u548c\u4f18\u5316\u7528\u6237\u6fc0\u6d3b<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"422\" height=\"173\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6fc0\u5316.png\" alt=\"\" class=\"wp-image-20216\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u4e00\u5171\u6709\u4e94\u6b65\uff1a<\/strong><\/p>\n\n\n\n<p>1\uff09\u62c6\u89e3\u4ea7\u54c1\u7684\u5173\u952e\u884c\u4e3a\u3002\u8fd9\u91cc\u53ef\u4ee5\u4f7f\u7528\u7684\u65b9\u6cd5\u662f\uff1a\u5148\u7528\u8111\u56fe\u5217\u51fa\u4ea7\u54c1\u7684\u6240\u6709\u529f\u80fd\u70b9\u4ee5\u53ca\u53ef\u80fd\u4f1a\u5f71\u54cd\u5230\u6838\u5fc3\u6307\u6807\u7684\u529f\u80fd\u4f7f\u7528\u60c5\u51b5\uff0c\u5982\u529f\u80fd\u4f7f\u7528\u9891\u6b21\u3001\u529f\u80fd\u4f7f\u7528\u65f6\u957f\u7b49\uff0c\u518d\u5217\u51fa\u6211\u4eec\u7684\u5173\u952e\u6307\u6807\u6bd4\u5982\u7559\u5b58\/\u7528\u6237\u4ed8\u8d39\u7387\/\u4e8c\u8d2d\u7387\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>2\uff09\u6709\u4e86\u5206\u6790\u7684\u8def\u5f84\u4ee5\u540e\uff0c\u6211\u4eec\u5c31\u7528\u6570\u636e\u6765\u8bf4\u660e\u95ee\u9898\uff0c\u5206\u6790\u4e0d\u540c\u884c\u4e3a\u5bf9\u6838\u5fc3\u6307\u6807\u7684\u5f71\u54cd\u3002\u8fd9\u91cc\u5224\u65ad\u4e00\u4e2a\u529f\u80fd\u6216\u4e00\u79cd\u884c\u4e3a\u7684\u65b9\u6cd5\u5c31\u6709\u5f88\u591a\u4e86\uff0c\u8be6\u7ec6\u7684\u65b9\u6cd5\u5927\u5bb6\u53ef\u4ee5\u770b\u4e00\u4e9b\u7559\u5b58\u5206\u6790\u7684\u65b9\u6cd5\u8bba\u6765\u8fdb\u884c\u501f\u9274\u3002<\/p>\n\n\n\n<p>3\uff09\u786e\u5b9a\u4e0d\u540c\u884c\u4e3a\u5bf9\u6838\u5fc3\u6307\u6807\u7684\u5f71\u54cd\u4ee5\u540e\uff0c\u5f00\u59cb\u62c6\u89e3\u4f18\u5316\u8be5\u884c\u4e3a\u7684\u8def\u5f84\uff0c\u518d\u7528\u6570\u636e\u6765\u8fdb\u884c\u5224\u65ad\u4ec0\u4e48\u5b9e\u9a8c\u8be5\u505a\uff0c\u4ec0\u4e48\u5b9e\u9a8c\u53ef\u4ee5\u5ef6\u671f\u3002<\/p>\n\n\n\n<p>4\uff09\u786e\u5b9a\u8981\u505a\u4ec0\u4e48\u5b9e\u9a8c\u4ee5\u540e\uff0c\u5f00\u59cb\u8bbe\u8ba1\u65b9\u6848\u3002\u5982\u679c\u76ee\u524d\u53ea\u662f\u4e00\u4e2a\u6570\u636e\u548c\u60f3\u6cd5\u4e0a\u731c\u6d4b\u7684\u8bdd\uff0c\u4e00\u5b9a\u8981\u6ce8\u610f\u5148\u8bbe\u8ba1MVP\u6765\u9a8c\u8bc1\u4f60\u7684\u731c\u6d4b\u662f\u4e0d\u662f\u5bf9\u7684\uff0c\u518d\u6765\u8bbe\u8ba1\u5927\u7684\u65b9\u6848\u8fdb\u4e00\u6b65\u7684\u4f18\u5316\u6307\u6807\u3002\u5f88\u591a\u65f6\u5019\u6211\u4eec\u5bf9\u7528\u6237\u6fc0\u6d3b\u7684\u5b9a\u4e49\u4e0d\u4e00\u5b9a\u662f\u6b63\u786e\u7684\uff0c\u4e5f\u662f\u8981\u4e00\u6b65\u4e00\u6b65\u7684\u5c1d\u8bd5\uff0c\u6700\u7ec8\u624d\u80fd\u627e\u5230\u4e00\u4e2a\u6b63\u786e\u7684\u7528\u6237\u6fc0\u6d3b\u5b9a\u4e49\u3002<\/p>\n\n\n\n<p>5\uff09\u5b9e\u9a8c\u4e0a\u7ebf\u4ee5\u540e\uff0c\u4f60\u7684\u5de5\u4f5c\u6ca1\u6709\u7ed3\u675f\uff0c\u53cd\u800c\u6b63\u662f\u5f00\u59cb\uff0c\u8fd9\u4e5f\u5c31\u662f\u6211\u4eec\u8981\u8bf4\u7684\u7b2c\u4e94\u6b65\u2014\u2014\u603b\u7ed3\u4e0a\u4e00\u6b21\u7684\u5b9e\u9a8c\u7ed3\u8bba\uff0c\u518d\u56de\u53bb\u770b\u4e0e\u5b9e\u9a8c\u8bbe\u8ba1\u521d\u5fc3\u662f\u5426\u76f8\u7b26\uff0c\u4e0e\u9884\u671f\u662f\u5426\u76f8\u7b26\uff0c\u662f\u5426\u8fd8\u6709\u66f4\u591a\u7684\u63d0\u5347\u7a7a\u95f4\uff0c\u5982\u679c\u7ee7\u7eed\u4e0b\u4e00\u6b65\u4f18\u5316\u8fd9\u4e2a\u6307\u6807\u5e94\u8be5\u8981\u600e\u4e48\u505a\uff0c\u8fd9\u662f\u505a\u5b8c\u4e00\u4e2a\u5b9e\u9a8c\u4ee5\u540e\u8981\u7ee7\u7eed\u53bb\u505a\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u6700\u540e\u60f3\u8bf4\u7684\u662f\uff0c\u4eca\u5929\u7ed9\u5927\u5bb6\u5206\u4eab\u7684\u4e3b\u8981\u8fd8\u662f\u6570\u636e\u5206\u6790\u5728\u589e\u957f\u5de5\u4f5c\u4e2d\u7684\u4e00\u4e9b\u5c0f\u5e94\u7528\uff0c\u5982\u679c\u771f\u7684\u8981\u5b66\u4e60\u6570\u636e\u5206\u6790\uff0c\u5927\u5bb6\u8fd8\u9700\u8981\u82b1\u66f4\u591a\u7684\u65f6\u95f4\u5728\u5404\u79cd\u4e13\u4e1a\u6280\u80fd\u4e0a\u7684\u5b66\u4e60\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u6211\u4e2a\u4eba\u7684\u5b66\u4e60\u4ee5\u53ca\u5de5\u4f5c\u7ecf\u9a8c\u603b\u7ed3\u6765\u8bf4\uff0c\u6570\u636e\u5206\u6790\u9700\u8981\u5177\u5907\u4ee5\u4e0b\u4e09\u5757\u80fd\u529b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"407\" height=\"138\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u80fd\u529b-2.png\" alt=\"\" class=\"wp-image-20217\"\/><\/figure><\/div>\n\n\n\n<p>\u7b80\u5355\u7684\u5de5\u5177\u5305\u62ecExcel\u3001SQL\u3001PPT\uff0c\u662f\u5927\u5bb6\u4e00\u5b9a\u8981\u638c\u63e1\u7684\uff1b\u5728\u7406\u8bba\u4e0a\uff0c\u7edf\u8ba1\u5b66\u7684\u57fa\u672c\u5206\u6790\u77e5\u8bc6\u4e5f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff1b\u5982\u679c\u60f3\u5f80\u66f4\u7cbe\u901a\u7684\u6570\u636e\u4ea7\u54c1\u65b9\u5411\u53d1\u5c55\uff0c\u90a3\u8981\u5b66\u7684\u5c31\u66f4\u591a\u4e86\uff0c\u6570\u636e\u4ed3\u5e93\u3001\u6570\u636e\u5efa\u6a21\u3001\u6570\u636e\u6316\u6398\u7b49\u7b49\u90fd\u662f\u57fa\u7840\u77e5\u8bc6\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u4e09\u8282\u8bfe\u8fd0\u8425\u5b66\u9662@\u6d3b\u52a8\u76d2\u5b50\u8fd0\u8425\u793e(huodongheziyys)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/cgo\/20172.html\">\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u6570\u636e\u5206\u6790\u601d\u7ef4\u662f\u4ec0\u4e48<\/a>\u300b<\/li><li>\u300a\u00a0<a href=\"https:\/\/www.growthhk.cn\/cgo\/19494.html\">\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u5982\u4f55\u638c\u63e1\u6570\u636e\u5206\u6790<\/a> \u300b <\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/quan\/20210.html\">B\u7aef\u4ea7\u54c1\u7ecf\u7406\u5982\u4f55\u6311\u9009\u597d\u7684\u5de5\u4f5c\u673a\u4f1a<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6309\u94ae\u76ee\u524d\u662f\u56fd\u5185\u67d0\u5382\u589e\u957f\u4ea7\u54c1\u8d1f\u8d23\u4eba\u3002\u4ed6\u66fe\u8d1f\u8d23\u8fc7\u5343\u4e07\u7ea7\u7684\u4ea7\u54c1\u589e\u957f\uff0c\u4e5f\u4ece\u96f6\u5230\u767e\u4e07\u65e5\u6d3b\u505a\u8fc7APP\uff0c\u56e0\u4e3a\u8fc7\u5f80\u7684\u5de5\u4f5c\u80cc\u666f\uff0c\u4ed6\u66f4\u591a\u64c5\u957f\u4e8e\u6570\u636e\u5206\u6790\u5bfc\u5411\u7684\u4ea7\u54c1\u8bbe\u8ba1\uff0c\u76ee\u524d\u6b63\u5728\u52aa\u529b\u5b66\u4e60\u201c\u589e\u957f\u201d\u8fd9\u4e2a\u590d\u6742\u7684\u2026<\/p>\n","protected":false},"author":91,"featured_media":20213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[77],"special":[],"class_list":["post-20212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-77","entry"],"views":110673,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/20212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=20212"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/20212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/20213"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=20212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=20212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=20212"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=20212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}