{"id":20574,"date":"2019-05-09T13:56:21","date_gmt":"2019-05-09T05:56:21","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20574"},"modified":"2019-05-09T13:56:23","modified_gmt":"2019-05-09T05:56:23","slug":"%e5%95%86%e4%b8%9a%e5%a2%9e%e9%95%bf%ef%bc%9a%e4%bb%80%e4%b9%88%e5%9c%a8%e9%a9%b1%e5%8a%a8%e3%80%8c%e5%a2%9e%e9%95%bf%e3%80%8d%e8%b5%b0%e5%90%91%e7%81%ab%e7%88%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/20574.html","title":{"rendered":"\u5546\u4e1a\u589e\u957f\uff1a\u4ec0\u4e48\u5728\u9a71\u52a8\u300c\u589e\u957f\u300d\u8d70\u5411\u706b\u7206"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>2015\u5e74\u7684\u67d0\u5929\uff0c\u5728\u4e0a\u6d77\u4e00\u95f4\u5730\u4e0b\u5ba4\u91cc\uff0c\u4e00\u7fa4\u4eba\u6b63\u805a\u7cbe\u4f1a\u795e\u542c\u7740Xdite\u7684\u5206\u4eab\u3002\u5c4a\u65f6Xdite\u8fd8\u6ca1\u5b8c\u6210\u300cGrowth 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style=\"text-align:center\"><strong>\u5982\u4f55\u6b63\u786e\u4f7f\u7528\u589e\u957f\u6a21\u578b\u63a8\u52a8\u8425\u9500\uff1f<\/strong><\/p>\n\n\n\n<p>\u6d77\u76d7\u6307\u6807\u300cAARRR\u6a21\u578b\u300d\u662f2007\u5e74DaveMcClure\u63d0\u51fa\u4e86\u4e00\u79cd\u4e1a\u52a1\u589e\u957f\u6a21\u5f0f\u2014\u2014\u5177\u4f53\u6765\u8bf4\u5b83\u4ee3\u8868\u4e86\u7528\u6237\u62c9\u65b0\uff08Acquisition\uff09\u3001\u7528\u6237\u6fc0\u6d3b\uff08Activation\uff09\u3001\u7528\u6237\u7559\u5b58\uff08Retention\uff09\u3001\u7528\u6237\u63a8\u8350\uff08Referra\uff09\u3001\u5546\u4e1a\u53d8\u73b0\uff08Rvenue\uff09\u7ebf\u6027\u987a\u5e8f\u81ea\u4e0a\u800c\u4e0b\u5f62\u6210\u7684\u7528\u6237\u6f0f\u6597\u5206\u6790\u6a21\u578b\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0cThomas Petit\u4e0eGabor Papp\u63d0\u51fa\u4e86\u7528\u6237\u7559\u5b58\u4f18\u5316\u7248RARRA\u6a21\u578b\uff0c\u91cd\u70b9\u7a81\u51fa\u4e86\u7528\u6237\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u4e8c\u8005\u90fd\u662f\u7740\u773c\u4e8e\u4e92\u8054\u7f51\u4ea7\u54c1\u8fd0\u8425\uff0c\u800c\u4e0d\u662f\u4e00\u5bb6\u4f01\u4e1a\u7684\u5168\u5c40\u589e\u957f\u3002Convertlab\u9488\u5bf9\u6570\u5b57\u8425\u9500\u63d0\u51fa\u4e86DIA\u589e\u957f\u6a21\u578b\uff08Digitalization + Insight + Agility\uff09\uff0c\u5176\u4e2d\u5305\u542bConnection\uff08\u8fde\u63a5\uff09\u3001Data Management\uff08\u6570\u636e\u7ba1\u7406\uff09\u3001Insight\uff08\u6d1e\u5bdf\uff09\u3001Strategy\uff08\u7b56\u7565\uff09\u3001Automation\uff08\u81ea\u52a8\u5316\uff09\u3001Agile Marketing\uff08\u654f\u6377\u8425\u9500\uff09\u516d\u4e2a\u90e8\u5206\uff0c\u4e3a\u6570\u636e\u9a71\u52a8\u4f01\u4e1a\u589e\u957f\u63d0\u4f9b\u4e86\u8f83\u4e3a\u5b8c\u5907\u7684\u589e\u957f\u601d\u8def\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"425\" height=\"151\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6a21\u578b-11.png\" alt=\"\" class=\"wp-image-20575\"\/><figcaption> DIA\u6a21\u578b\u56fe <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5728DIA\u6a21\u578b\u4e2d\uff0c\u6570\u636e\u7ba1\u7406\u7684\u57fa\u7840\u662f\u300c\u8fde\u63a5\u300d\uff0c\u6ca1\u6709\u548c\u6d88\u8d39\u8005\u8fdb\u884c\u8fde\u63a5\u7684\u6570\u636e\u7ba1\u7406\uff0c\u5373\u4fbf\u505a\u4e86\u7528\u5904\u4e5f\u4e0d\u5927\u3002\u548c\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u4ee5\u540e\uff0c\u6570\u636e\u4f1a\u6e90\u6e90\u4e0d\u65ad\u5730\u4ea7\u751f\uff0c\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u4e92\u52a8\u9891\u7387\u8d8a\u9ad8\uff0c\u62ff\u5230\u7684\u6570\u636e\u8d44\u4ea7\u5c31\u8d8a\u591a\uff0c\u6700\u7ec8\u5f97\u5230\u7684\u7528\u6237\u753b\u50cf\u5c31\u8d8a\u5b8c\u5584\u3002\u800c\u8fd9\u4e9b\u5b8c\u5584\u7684\u753b\u50cf\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5efa\u7acb\u66f4\u591a\u7528\u6237\u8fde\u63a5\uff0c\u6240\u4ee5\u300c\u8fde\u63a5\u300d\u4e0e\u300c\u6570\u636e\u7ba1\u7406\u300d\u662f\u76f8\u8f85\u76f8\u6210\u7684\u3002<\/p>\n\n\n\n<p>\u4f46\u5728Convertlab\u770b\uff0cDIA\u6a21\u578b\u7684\u5b9a\u4f4d\u66f4\u591a\u662f\u5efa\u7acb\u884c\u4e1a\u57fa\u672c\u8ba4\u77e5\uff0c\u800c\u975e\u63a8\u52a8\u4e1a\u52a1\u8f6c\u578b\u843d\u5730\u2014\u2014\u7531\u4e8e\u6570\u5b57\u9a71\u52a8\u589e\u957f\u7684\u8fc7\u7a0b\u9519\u7efc\u590d\u6742\uff0c\u8bb8\u591a\u73af\u8282\u5f88\u96be\u62bd\u8c61\u51fa\u6a21\u578b\u5e76\u5efa\u7acb\u6807\u51c6\uff0c\u56e0\u6b64DIA\u6a21\u578b\u66f4\u9002\u7528\u4e8e\u57fa\u672c\u8ba4\u77e5\u7684\u5851\u9020\u3002<\/p>\n\n\n\n<p>\u771f\u6b63\u5bf9\u4f01\u4e1a\u6709\u7528\u5904\u7684\u5e94\u8be5\u662f\u8bbe\u8ba1\u589e\u957f\u7684\u601d\u8def\uff0c\u5176\u5b9e\u662f\u9488\u5bf9\u4e2a\u4eba\u7d20\u8d28\u7684\u300c\u589e\u957f\u300d\u6a21\u578b\uff0c\u5982Design Thinking\u7b49\u3002\u8fd9\u662f\u7531\u65af\u5766\u798f\u5927\u5b66\u8bbe\u8ba1\u5b66\u9662\u5f52\u7eb3\u51fa\u7684\u79d1\u5b66\u65b9\u6cd5\uff0c\u7531\u5171\u60c5\uff08Empathy\uff09\u3001\u5b9a\u4e49\uff08Define\uff09\u3001\u5934\u8111\u98ce\u66b4\uff08Ideate\uff09\u3001\u539f\u578b\u5236\u4f5c\uff08Phototype\uff09\u3001\u6d4b\u8bd5\uff08Test\uff09\u4e94\u90e8\u5206\u6784\u6210\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"420\" height=\"233\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6784\u6210.png\" alt=\"\" class=\"wp-image-20576\"\/><figcaption> Design Thinking\u6a21\u578b\u56fe <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u8fd9\u5957\u8de8\u754c\u800c\u6765\u7684\u65b9\u6cd5\u8bba\u4ece\u4fa7\u9762\u4f50\u8bc1\u4e86\u589e\u957f\u6a21\u578b\u7684\u672c\u8d28\u2014\u2014\u89e3\u51b3\u589e\u957f\u95ee\u9898\u7684\u6807\u51c6\u5316\u601d\u8def\u3002\u8ba9\u589e\u957f\u610f\u8bc6\u6210\u4e3a\u4eba\u7684\u57fa\u672c\u7d20\u8d28\uff0c\u624d\u662f\u7a81\u7834\u589e\u957f\u74f6\u9888\u7684\u5173\u952e\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u589e\u957f\u4e0e\u54c1\u6548\u5408\u4e00\u5b9a\u4e49\u662f\u5426\u91cd\u53e0\uff1f<\/strong><\/p>\n\n\n\n<p>\u300c\u54c1\u6548\u5408\u4e00\u300d\u662f\u8fd1\u4e24\u5e74\u8c08\u5230\u6bd4\u8f83\u591a\u7684\u4e00\u4e2a\u8bcd\u8bed\u3002\u300c\u589e\u957f\u300d\u548c\u300c\u54c1\u6548\u5408\u4e00\u300d\u6709\u4e00\u70b9\u662f\u4e00\u81f4\u7684\uff0c\u5c31\u662f\u90fd\u5728\u5f3a\u8c03\u6548\u679c\u7684\u91cd\u8981\u6027\u3002\u5c24\u5176\u73b0\u5728\u5927\u5bb6\u90fd\u5728\u8ffd\u6c42\u6548\u679c\uff0c\u5982\u679c\u8425\u9500\u4e0d\u9075\u5faa\u8d8b\u52bf\uff0c\u65e0\u6cd5\u5e26\u6765\u589e\u957f\uff0c\u8fd8\u662f\u5728\u5355\u7eaf\u5730\u8bb2\u54c1\u724c\u6545\u4e8b\uff0c\u5c06\u96be\u4ee5\u548c\u884c\u4e1a\u5185\u7684\u7ade\u4e89\u5bf9\u624b\u6297\u8861\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u54c1\u724c\u4e0d\u91cd\u8981\u4e86\u3002<\/p>\n\n\n\n<p>\u5c31\u50cf\u5185\u5bb9\u8425\u9500\u5728\u77ed\u671f\u4e4b\u5185\u5f80\u5f80\u4e0d\u4f1a\u6709\u660e\u663e\u6548\u679c\uff0c\u4f46\u957f\u671f\u6765\u770b\uff0c\u5176\u5bf9\u4f01\u4e1a\u7684\u884c\u4e1a\u8ba4\u77e5\u7684\u63d0\u5347\u662f\u4e0d\u53ef\u4f30\u91cf\u7684\u3002\u54c1\u724c\u4ece\u67d0\u79cd\u89d2\u5ea6\u4e0a\u6765\u8bb2\u548c\u5185\u5bb9\u8425\u9500\u6709\u70b9\u7c7b\u4f3c\uff0c\u54c1\u724c\u662f\u5ba2\u6237\u548c\u4f01\u4e1a\u5efa\u7acb\u60c5\u611f\u8fde\u63a5\u7684\u57fa\u7840\u3002\u5982\u679c\u53ea\u662f\u4e3a\u4e86\u77ed\u671f\u7684\u6548\u679c\uff0c\u800c\u5b8c\u5168\u653e\u5f03\u54c1\u724c\u8fd9\u4e9b\u9700\u8981\u957f\u671f\u7ecf\u8425\u7684\u4e1c\u897f\uff0c\u4e5f\u5e76\u4e0d\u662f\u6b63\u786e\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u4f46\u8303\u7574\u5212\u5206\u4e0a\u6765\u770b\uff0c\u589e\u957f\u4e0e\u54c1\u6548\u5408\u4e00\u5e76\u4e0d\u5728\u4e00\u4e2a\u5c42\u6b21\u4e0a\uff0c\u524d\u8005\u662f\u7740\u773c\u4e8e\u4f01\u4e1a\u7cfb\u7edf\u7684\u534f\u540c\uff0c\u540e\u8005\u66f4\u504f\u91cd\u5e7f\u544a\u6295\u653e\u9762\u7684\u76ee\u6807\u4e0e\u6253\u6cd5\u3002\u4e8b\u5b9e\u4e0a\uff0c\u589e\u957f\u4e0eMartech\u7684\u51fa\u73b0\u662f\u76f8\u8f85\u76f8\u6210\u7684\uff0cMartech\u65e8\u5728\u5229\u7528\u6570\u636e\u5f71\u54cd\u8425\u9500\u3001\u6280\u672f\u548c\u7ba1\u7406\u4e09\u4e2a\u90e8\u5206\u4ece\u800c\u9a71\u52a8\u589e\u957f\uff0c\u8fd9\u4e09\u90e8\u5206\u540c\u6837\u6784\u6210\u4e86\u589e\u957f\u7b56\u7565\u65bd\u52a0\u5f71\u54cd\u7684\u4e09\u4e2a\u9762\u3002<\/p>\n\n\n\n<p>\u4f46\u4ec5\u4ece\u89c2\u5ff5\u4e0a\u6765\u8bf4\uff0c\u4e8c\u8005\u6b8a\u9014\u540c\u5f52\u2014\u2014\u5f3a\u8c03\u6548\u679c\u4ee3\u8868\u7740\u5728\u5e7f\u544a\u6295\u653e\u4e0a\u7684\u5f3a\u70c8\u589e\u957f\u610f\u8bc6\uff0c\u5b83\u5c5e\u4e8e\u8425\u9500\u9886\u57df\u4e2d\u5e7f\u544a\u6295\u653e\u7684\u57fa\u672c\u9762\uff1b\u800c\u589e\u957f\u7b56\u7565\u53ef\u4ee5\u901a\u8fc7Martech\u5f71\u54cd\u8425\u9500\u3001\u6280\u672f\u3001\u7ba1\u7406\uff0c\u6700\u7ec8\u9a71\u52a8\u6570\u5b57\u5316\u8f6c\u578b\u4f53\u7cfb\u7684\u8fd0\u8f6c\uff0c\u5176\u843d\u8db3\u70b9\u4e5f\u5728\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5728\u9ad8\u9e4f\u770b\u6765\uff0c\u8981\u8ba9MarTech\u843d\u5730\uff0c\u9996\u5148\u8981\u6709\u589e\u957f\u8ba4\u77e5\uff0c\u8981\u4e86\u89e3\u5b83\u7684\u91cd\u8981\u6027\u548c\u5bf9\u4f01\u4e1a\u589e\u957f\u7684\u610f\u4e49\uff0c\u8fd9\u662f\u51b3\u7b56\u5c42\u9700\u8981\u505a\u51fa\u7684\u6539\u53d8\uff1b\u63a5\u7740\u8981\u5236\u5b9a\u7b56\u7565\uff0c\u61c2\u5f97\u6839\u636e\u4f01\u4e1a\u5b9e\u9645\u60c5\u51b5\u548c\u4e1a\u52a1\u6765\u6392\u5217\u4e8b\u60c5\u7684\u4f18\u5148\u7ea7\uff1b\u6700\u540e\u9700\u8981\u6709\u80fd\u529b\u6267\u884c\u8fd9\u4e9b\u7b56\u7565\u56e2\u961f\uff0c\u9700\u8981\u65e2\u61c2\u6280\u672f\u3001\u8425\u9500\u3001\u7ba1\u7406\uff0c\u53c8\u61c2\u5982\u4f55\u4ea7\u751f\u6570\u636e\u3001\u9605\u8bfb\u6570\u636e\u3001\u751f\u6210\u7b56\u7565\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u76ee\u524dMarTech\u5e26\u6765\u7684\u521b\u65b0\u548c\u53d8\u5316\u5df2\u7ecf\u6210\u4e3a\u4e86\u56fd\u5185\u5e02\u573a\u4e0a\u7684\u661f\u661f\u4e4b\u706b\uff0c\u672a\u67651~3\u5e74\u5b9a\u53ef\u4ee5\u5f62\u6210\u71ce\u539f\u4e4b\u52bf\uff0c\u800c\u9a71\u52a8\u300c\u589e\u957f\u300d\u4ece\u706b\u7206\u5230\u73b0\u5b9e\u7684\u8fd9\u4e00\u4e2a\u4eba\uff0c\u5fc5\u7136\u5343\u91d1\u96be\u6c42\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u9ec4\u8587Vera@Marteker\u6280\u672f\u8425\u9500\u5b98(marteker)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/model\/20558.html\">\u738b\u667a\u8fdc\uff1a\u4e2a\u4eba\u505a\u793e\u4ea4\u7535\u5546\u5feb\u901f\u589e\u957f\u7684\u65b9\u6cd5<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/market\/20513.html\">\u589e\u957f\u8425\u9500\uff1a\u5982\u4f55\u501f\u52a9\u6bcd\u4eb2\u8282\u5236\u9020\u6709\u610f\u4e49\u7684\u77ed\u89c6\u9891\u5185\u5bb9<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/20568.html\">\u4ea7\u54c1\u8fd0\u8425\uff1a\u767e\u4e8b\u53ef\u4e50\u54c1\u724c\u7115\u65b0\u65b0\u73a9\u6cd5<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015\u5e74\u7684\u67d0\u5929\uff0c\u5728\u4e0a\u6d77\u4e00\u95f4\u5730\u4e0b\u5ba4\u91cc\uff0c\u4e00\u7fa4\u4eba\u6b63\u805a\u7cbe\u4f1a\u795e\u542c\u7740Xdite\u7684\u5206\u4eab\u3002\u5c4a\u65f6Xdite\u8fd8\u6ca1\u5b8c\u6210\u300cGrowth Hacking\u9019\u6a23\u505a\u300d\u7684\u4e66\u7a3f\uff0c\u4f46\u4e5f\u5df2\u7ecf\u662f\u6d77\u5ce1\u5bf9\u5cb8\u9887\u6709\u540d\u6c14\u7684Grow\u2026<\/p>\n","protected":false},"author":91,"featured_media":20575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[113],"special":[],"class_list":["post-20574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-model","tag-113","entry"],"views":94808,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/20574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=20574"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/20574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/20575"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=20574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=20574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=20574"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=20574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}