{"id":21137,"date":"2019-05-28T18:39:04","date_gmt":"2019-05-28T10:39:04","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=21137"},"modified":"2021-06-08T13:36:06","modified_gmt":"2021-06-08T05:36:06","slug":"aarrr%e6%a8%a1%e5%9e%8b%e5%af%b9%e8%a3%82%e5%8f%98%e5%a2%9e%e9%95%bf%e8%bf%98%e7%ae%a1%e7%94%a8%e5%90%97","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/21137.html","title":{"rendered":"AARRR\u6a21\u578b\u5bf9\u88c2\u53d8\u589e\u957f\u8fd8\u7ba1\u7528\u5417"},"content":{"rendered":"\n<p>     <\/p>\n\n\n\n<p>\u559c\u6b22\u589e\u957f\u3001\u88c2\u53d8\u3001\u62c9\u65b0\uff01\u4e00\u76f4\u5728\u505a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%a3%82%e5%8f%98%e5%a2%9e%e9%95%bf\" title=\"\u88c2\u53d8\u589e\u957f\" target=\"_blank\">\u88c2\u53d8\u589e\u957f<\/a><\/span>\u7684\u4e1a\u52a1\uff0c\u4e5f\u4f7f\u5bf9\u88c2\u53d8\u589e\u957f\u6709\u4e86\u4e00\u4e9b\u81ea\u5df1\u7684\u770b\u6cd5\uff0c\u4ee5\u4e0b\u662f\u6211\u5bf9\u88c2\u53d8\u589e\u957f\u6a21\u578b\u7684\u4e00\u70b9\u70b9\u603b\u7ed3\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u4e00\u3001AB test\u4e0e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr%e6%a8%a1%e5%9e%8b\" title=\"AARRR\u6a21\u578b\" target=\"_blank\">AARRR\u6a21\u578b<\/a><\/span><\/strong><\/p>\n\n\n\n<p>ABtest\u6700\u65e9\u5728\u79d1\u7814\u9886\u57df\u4e2d\u88ab\u5e7f\u6cdb\u5e94\u7528\uff08\u5b83\u662f\u836f\u7269\u6d4b\u8bd5\u7684\u6700\u9ad8\u6807\u51c6\uff09\u3002\u81ea2000\u5e74\u8c37\u6b4c\u5de5\u7a0b\u5e08\u5c06\u8fd9\u4e00\u65b9\u6cd5\u5e94\u7528\u5728\u4e92\u8054\u7f51\u4ea7\u54c1\u4ee5\u6765\uff0cAB\u6d4b\u8bd5\u8d8a\u6765\u8d8a\u666e\u53ca\uff0c\u5df2\u9010\u6e10\u6210\u4e3a\u8861\u91cf\u4e92\u8054\u7f51\u4ea7\u54c1\u8fd0\u8425\u7cbe\u7ec6\u5ea6\u7684\u91cd\u8981\u4f53\u73b0\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"622\" height=\"288\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190528183040-1.png\" alt=\"\" class=\"wp-image-21140\"\/><\/figure><\/div>\n\n\n\n<p>AB test\u7684\u706b\u70ed\u5f52\u529f\u4e8e\u8fd1\u4e9b\u5e74\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u7684\u6d88\u9000\uff0c\u56e0\u6b64\u8bde\u751f\u4e00\u5927\u6279<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4ece\u4e1a\u8005\uff0c\u4f01\u4e1a\u4e5f\u5e0c\u671b\u5229\u7528\u589e\u957f\u9ed1\u5ba2\u601d\u7ef4\u7528\u6700\u5c0f\u7684\u6210\u672c\u6362\u53d6\u66f4\u9ad8\u66f4\u5feb\u7684\u589e\u957f\uff0c\u63d0\u5347\u4ea7\u54c1\u6536\u76ca\u3002AB test\u4f5c\u4e3a\u589e\u957f\u9ed1\u5ba2\u4eec\u5e38\u7528\u7684\u5de5\u5177\uff0c\u81ea\u7136\u4e5f\u5c31\u5982\u9c7c\u5f97\u6c34\u822c\u7684\u76db\u884c\u8d77\u6765\u3002\u5176\u5b9eAB\u6d4b\u8bd5\u603b\u7ed3\u8d77\u6765\u65e0\u975e\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u5176\u6b65\u9aa4\u4e3a\uff1a\u6570\u636e\u5206\u6790-\u5b9a\u4f4d\u95ee\u9898-\u63d0\u51fa\u65b9\u6848-\u5355\u4e00\u53d8\u91cf-\u4e0a\u7ebf\u8fd0\u884c-\u57cb\u70b9\u6570\u636e\u6536\u96c6-\u5206\u6790\u3002\uff08\u8fd9\u91cc\u4e0d\u505a\u591a\u89e3\u91ca\uff0c\u540e\u9762\u4f1a\u7740\u91cd\u53bb\u8bb0\u5f55\u4e0b\u81ea\u5df1\u5728AB\u6d4b\u8bd5\u4e2d\u7684\u4e00\u4e9b\u603b\u7ed3\uff09<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"616\" height=\"337\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190528183056.png\" alt=\"\" class=\"wp-image-21139\"\/><figcaption> \u56fe\u4e00\uff1aAARRR\u6a21\u578b <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u4e0a\u56fe\u4e00\u4e3a\u7ecf\u5178\u7684AARRR\u6a21\u578b\u3002\u8fd9\u4e5f\u662f\u6bcf\u4e00\u4e2a\u4ea7\u54c1\u4ece\u83b7\u5ba2\u5230\u53d8\u73b0\u5230\u81ea\u4f20\u64ad\u7684\u5fc5\u7ecf\u4e4b\u8def\uff0c\u5982\u4eca\u56fd\u5185\u7684\u589e\u957f\u9ed1\u5ba2\u4eec\u65e0\u975e\u4e5f\u90fd\u662f\u5728AARRR\u6a21\u578b\u4e0a\u4e0b\u529f\u592b\u3002\u83b7\u5ba2-\u6fc0\u6d3b-\u7559\u5b58-\u53d8\u73b0-\u81ea\u4f20\u64ad\uff0c\u6bcf\u4e00\u5c42\u7684\u9012\u8fdb\u90fd\u4f1a\u4ea7\u751f\u4e00\u4e2a\u6f0f\u6597\u6d41\u5931\uff0c\u589e\u957f\u9ed1\u5ba2\u7684\u5176\u4e2d\u4e00\u4efd\u5de5\u4f5c\u5c31\u662f\u8981\u4f18\u5316\u6f0f\u6597\u3001\u964d\u4f4e\u6d41\u91cf\u6d41\u5931\u3002\u4e3e\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>\u67d0\u77e5\u8bc6\u4ed8\u8d39\u4ea7\u54c1\u901a\u8fc7\u5e7f\u544a\u6295\u653e\u83b7\u53d6\u4e8610000\u540d\u65b0\u7528\u6237\uff0c5000\u540d\u7528\u6237\u5b8c\u6210\u6fc0\u6d3b\u6ce8\u518c\uff0c\u6b21\u65e5\u7559\u5b58\u7528\u6237\u4e3a2500\u4eba\uff0c\u5176\u4e2d500\u4eba\u5bf9\u4ea7\u54c1\u6709\u4ed8\u8d39\u884c\u4e3a\uff0c200\u4eba\u5c06\u4ea7\u54c1\u7ed9\u670b\u53cb\u63a8\u8350\u8fc7\u3002\u5927\u5bb6\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u4e00\u5c42\u5c42\u7684\u6570\u636e\u5c55\u73b0\u51fa\u6bcf\u4e00\u5c42\u903b\u8f91\u7684\u6f0f\u6597\u6d41\u5931\u3002\u5982\u679c\u4ee5\u589e\u957f\u9ed1\u5ba2\u601d\u7ef4\u53bb\u770b\u5f85\u8fd9\u4e9b\u6570\u636e\uff0c\u8111\u6d77\u4e2d\u4e0d\u7981\u4ea7\u751f\u4ee5\u4e0b\u7684\u4e00\u4e9b\u8fed\u4ee3\u4f18\u5316\u63aa\u65bd\u3002<\/p>\n\n\n\n<p><strong>\u83b7\u5ba2-\u6fc0\u6d3b\u3002<\/strong>\u4ece\u8fd9\u4e00\u5173\u952e\u6b65\u9aa4\u53ef\u770b\u51fa\u6709\u4e00\u534a\u7528\u6237\u5728\u8fd9\u91cc\u6d41\u5931\uff0c\u5927\u81f4\u6709\u4e24\u4e2a\u539f\u56e0\uff1a<\/p>\n\n\n\n<p>1\u3001\u5e7f\u544a\u6295\u653e\u5e26\u6765\u7684\u65b0\u7528\u6237\u8d28\u91cf\u4e0d\u4f73\uff0c\u8be5\u6e20\u9053\u7528\u6237\u5bf9\u4ea7\u54c1\u4e0d\u611f\u5174\u8da3\u3002\u89e3\u51b3\u65b9\u6848\u5c31\u662f\u4f18\u5316\u6295\u653e\u6e20\u9053\u83b7\u53d6\u8f83\u4e3a\u7cbe\u51c6\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>2\u3001\u6ce8\u518c\u767b\u5f55\u754c\u9762\u8bbe\u8ba1\u4e0d\u5408\u7406\u3002\u53ef\u80fd\u662f\u5361\u987f\u3001\u6ce8\u518c\u903b\u8f91\u590d\u6742\uff0c\u5efa\u8bae\u53ef\u4ee5\u5bf9\u7528\u6237\u6ce8\u518c\u767b\u5f55\u7684\u6bcf\u4e00\u5c42\u903b\u8f91\u7684\u5173\u952e\u8def\u5f84\u5206\u522b\u8fdb\u884c\u57cb\u70b9\uff0c\u5177\u4f53\u770b\u6bcf\u4e00\u5c42\u7684\u6f0f\u6597\u518d\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n<p><strong>\u6fc0\u6d3b-\u7559\u5b58\u3002<\/strong>\u8fd9\u4e00\u5173\u952e\u6b65\u9aa4\u5176\u5b9e\u4e5f\u5c31\u662f\u4ea7\u54c1\u7684\u7559\u5b58\u6570\u636e\uff0c\u51e0\u4e4e\u6240\u6709\u7684\u4ea7\u54c1\u90fd\u4f1a\u53bb\u5173\u6ce8\u7559\u5b58\u6570\u636e\uff0c\u7279\u522b\u662f\u5f53\u524d\u589e\u957f\u4e4f\u529b\u7684\u65f6\u671f\u3002\u7559\u5b58\u6570\u636e\u53cd\u6620\u7684\u662f\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u53ca\u4f9d\u8d56\uff0c\u540c\u65f6\u7559\u5b58\u9ad8\u4e5f\u6709\u5229\u4e8e\u4ea7\u54c1\u7684\u826f\u6027\u53d1\u5c55\u3002\u6709\u4e9b\u4ea7\u54c1\u5c31\u662f\u4e13\u95e8\u5403\u7559\u5b58\u7528\u6237\u7684\uff0c\u5373\u7559\u5b58\u548c\u590d\u8d2d\u4f1a\u662f\u8fd9\u4e9b\u4ea7\u54c1\u7684\u6838\u5fc3\u6536\u76ca\uff0c\u6bd4\u5982\u4e00\u55e8\u79df\u8f66\uff0c\u4e00\u55e8\u79df\u8f66\u7684\u589e\u957f\u4e3b\u8981\u9760\u7740\u53e3\u7891\u4ee5\u53ca\u5bf9NBA\u7684\u4e00\u4e9b\u8d5e\u52a9\uff0c\u4e3b\u8981\u6765\u6e90\u8fd8\u662f\u4f9d\u9760\u670d\u52a1\u548c\u53e3\u7891\u3002\u5bf9\u4e8e\u8fd9\u6837\u7684\u4ea7\u54c1\uff0c\u5982\u4f55\u628a\u5b58\u91cf\u7528\u6237\u7684\u53ef\u6316\u6398\u4ef7\u503c\u53d1\u6325\u5230\u6781\u81f4\uff0c\u5982\u4f55\u4e3a\u5b58\u91cf\u7528\u6237\u5e26\u53bb\u6781\u4f73\u7684\u670d\u52a1\u548c\u53e3\u7891\uff0c\u662f\u8fd9\u7c7b\u4ea7\u54c1\u7684\u6838\u5fc3\u6307\u6807\u3002<\/p>\n\n\n\n<p><strong>\u7559\u5b58-\u4ed8\u8d39\u3002<\/strong>\u8fd9\u4e00\u5173\u952e\u6b65\u9aa4\u5b8c\u5168\u770b\u4ea7\u54c1\u672c\u8eab\u4e86\uff0c\u5373\u4ea7\u54c1\u672c\u8eab\u7684\u670d\u52a1\u80fd\u5426\u4ea7\u751f\u8db3\u591f\u7684\u6ea2\u4ef7\u53bb\u5438\u5f15\u7528\u6237\u3002\u6ea2\u4ef7\u4f4e\u4e86\uff0c\u4f01\u4e1a\u4f1a\u4e8f\u94b1\uff1b\u6ea2\u4ef7\u9ad8\u4e86\uff0c\u7528\u6237\u4e0d\u4e70\u8d26\u3002\u5546\u4e1a\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u535a\u5f08\u4e5f\u662fPM\u53ef\u80fd\u4f1a\u9762\u4e34\u7684\u95ee\u9898\u3002\u5bf9\u4e8e\u77e5\u8bc6\u4ed8\u8d39\u7c7b\u4ea7\u54c1\uff0c\u6df7\u6c8c\u5927\u5b66\u548c\u6781\u5ba2\u65f6\u95f4\u7684\u6536\u8d39\u6a21\u5f0f\u5219\u5927\u4e0d\u76f8\u540c\uff0c\u6df7\u6c8c\u5927\u5b66\u91c7\u7528\u5e74\u8d39\u7684\u65b9\u5f0f\uff0c\u6781\u5ba2\u65f6\u95f4\u91c7\u7528\u5355\u8282\u8bfe\u7a0b\u4ed8\u8d39\u7684\u65b9\u5f0f\uff0c\u524d\u8005\u4e00\u6b21\u6027\u4ed8\u8d39\u9ad8\uff0c\u4f46\u662f\u8bfe\u7a0b\u591a\uff1b\u540e\u8005\u4e00\u6b21\u6027\u4ed8\u8d39\u4f4e\uff0c\u4f46\u662f\u8bfe\u7a0b\u5c11\u3002\u4e24\u8005\u4ea7\u54c1\u7684\u6536\u8d39\u65b9\u5f0f\u7686\u6709\u4f18\u52a3\u4e4b\u5904\uff0c\u91c7\u7528\u600e\u6837\u7684\u6536\u8d39\u6a21\u5f0f\u53ef\u4ee5\u4ece\u4ea7\u54c1\u529f\u80fd\u3001\u7528\u6237\u753b\u50cf\u7b49\u591a\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u6d4b\u8bd5\uff0c\u786e\u5b9a\u6700\u4f73\u7684\u65b9\u6848\u3002<\/p>\n\n\n\n<p><strong>\u4ed8\u8d39-\u81ea\u4f20\u64ad\u3002<\/strong>\u5f88\u591a\u516c\u53f8\u7684\u4ea7\u54c1\u7ecf\u7406\u90fd\u4f1a\u5728\u8fd9\u4e2a\u6b65\u9aa4\u6765\u5c1d\u8bd5\u505a\u88c2\u53d8\u589e\u957f\uff0c\u56e0\u4e3a\u80fd\u591f\u7ecf\u5386\u524d\u4e09\u8f6e\u7684\u6f0f\u6597\uff0c\u8fd8\u80fd\u5bf9\u4ea7\u54c1\u4ea7\u751f\u4ed8\u8d39\u884c\u4e3a\uff0c\u8fd9\u6837\u7684\u7528\u6237\u5bf9\u4e8e\u4ea7\u54c1\u662f\u8f83\u4e3a\u5fe0\u8bda\u7684\uff0c\u56e0\u6b64\u5229\u7528\u8fd9\u6279\u7528\u6237\u53bb\u88c2\u53d8\u62c9\u65b0\u7684\u6548\u679c\u4e5f\u662f\u6781\u5176\u597d\u7684\u3002\u5728\u8fd9\u6837\u7684\u9014\u5f84\u8fdb\u884c\u88c2\u53d8\u62c9\u65b0\u7684\uff0c\u5f88\u5178\u578b\u7684\u5c31\u662f\u7535\u5546\u4ea7\u54c1\uff0c\u9080\u8bf7\u597d\u53cb\u9001\u4f18\u60e0\u5238\u4e4b\u7c7b\u7684\uff1b\u6216\u8005\u6df7\u6c8c\u5927\u5b66\uff0c\u9080\u8bf7\u597d\u53cb\u5373\u9001500\u7814\u503c\u3002\u901a\u8fc7\u4e00\u4e9b\u6210\u672c\u8f83\u4f4e\u7684\u5229\u76ca\u53bb\u523a\u6fc0\u5b58\u91cf\u7528\u6237\u88c2\u53d8\u589e\u91cf\u7528\u6237\uff0c\u7efc\u5408\u6743\u8861\u4e0b\u6765\uff0c\u8fd9\u6837\u7684\u6210\u672c\u76f8\u6bd4\u4e8e\u5916\u90e8\u6e20\u9053\u5e7f\u544a\u62c9\u65b0\uff0c\u662f\u6781\u5176\u4f4e\u7684\uff0c\u800c\u4e14\u7528\u6237\u7cbe\u51c6\u5ea6\u4e5f\u76f8\u5bf9\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>\u4f20\u7edf\u7684AARRR\u6a21\u578b\u786e\u5b9e\u8ba9\u6211\u4eec\u5bf9\u88c2\u53d8\u589e\u957f\u6709\u4e00\u4e9b\u542f\u53d1\uff0c\u4f3c\u4e4e\u53ea\u8981\u5bf9\u8fd9\u4e9b\u5173\u952e\u8def\u5f84\u8fdb\u884c\u4f18\u5316\uff0c\u5c31\u53ef\u4ee5\u63d0\u9ad8\u589e\u957f\u6548\u679c\u3002\u4f46\u662f\u518d\u770b\u770b\u6570\u636e\u4f1a\u53d1\u73b0\uff0c10000\u7684\u65b0\u589e\u7528\u6237\uff0c\u6700\u540e\u5374\u53ea\u6709200\u4eba\u4ea7\u751f\u4e86\u88c2\u53d8\u884c\u4e3a\uff0c\u8fd9\u91cc\u5f15\u53d1\u4e86\u6211\u7684\u601d\u8003\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u80fd\u8ba9\u65b0\u589e\u768410000\u7528\u6237\u4ea7\u751f\u88c2\u53d8\u5206\u4eab\uff1f<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u4e8c\u3001\u88c2\u53d8\u589e\u957f\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u57fa\u4e8e\u8fd9\u6837\u7684\u601d\u8003\u70b9\u53bb\u770b\u5f85\u88c2\u53d8\u62c9\u65b0\uff0c\u5373\u4e0d\u653e\u8fc7\u6bcf\u4e00\u4e2a\u5173\u952e\u8def\u5f84\uff0c\u90fd\u8ba9\u7528\u6237\u53bb\u4ea7\u751f\u88c2\u53d8\u5206\u4eab\u884c\u4e3a\u3002\u56e0\u6b64\u8fd9\u65f6\u5019\u5355\u72ec\u9760\u4ea7\u54c1\u672c\u8eab\u7684\u529f\u80fd\u53bb\u5f81\u670d\u7528\u6237\u5df2\u7ecf\u4e0d\u592a\u53ef\u80fd\uff0c\u9700\u8981\u53bb\u63a2\u7d22\u65b0\u7684\u4e0e\u7528\u6237\u9644\u7740\u529b\u8f83\u5f3a\u7684\u529f\u80fd\u9700\u6c42\u70b9\u3002\u62fc\u591a\u591a\u7684\u6e38\u620f\u5316\u88c2\u53d8\u548c\u8da3\u5934\u6761\u7684\u79ef\u5206\u4f53\u7cfb\u548c\u6536\u5f92\u673a\u5236\u5219\u5f88\u597d\u7684\u4e3a\u88c2\u53d8\u589e\u957f\u5e26\u6765\u65b0\u7684\u673a\u9047\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"425\" height=\"284\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190528183108.png\" alt=\"\" class=\"wp-image-21141\"\/><\/figure><\/div>\n\n\n\n<p>\u4e0a\u56fe\u4e3a\u6211\u5bf9AARRR\u6a21\u578b\u7684\u4e00\u4e9b\u6539\u8fdb\uff0c\u4f20\u7edf\u7684AARRR\u6a21\u578b\u5bf9\u4e8e\u88c2\u53d8\u589e\u957f\u6709\u4e00\u5b9a\u7684\u5e2e\u52a9\uff0c\u4f46\u662f\u4ece\u83b7\u5ba2\u5230\u88c2\u53d8\u5206\u4eab\u7684\u6f0f\u6597\u592a\u5927\uff0c\u5bfc\u81f4\u5927\u90e8\u5206\u6d41\u91cf\u7684\u6d6a\u8d39\u6d41\u5931\u3002\u56e0\u6b64\uff0c\u6211\u7684\u88c2\u53d8\u589e\u957f\u65b9\u6cd5\u8bba\u5c31\u662f\u5728\u4e00\u4e2a\u5173\u952e\u6b65\u9aa4\u90fd\u523a\u6fc0\u7528\u6237\u53bb\u88c2\u53d8\u5206\u4eab\uff0c\u597d\u5904\u5c31\u662f\u80fd\u591f\u63d0\u9ad8\u88c2\u53d8\u589e\u957f\u6548\u7387\uff0c\u96be\u70b9\u5728\u4e8e\u9700\u8981\u53bb\u627e\u5230\u5408\u9002\u7684\u9014\u5f84\uff0c\u5426\u5219\u53ef\u80fd\u5c31\u4f1a\u5f92\u52b3\u65e0\u529f\uff0c\u5bf9\u4ea7\u54c1\u548c\u4f01\u4e1a\u5e26\u6765\u65e0\u8c13\u7684\u6d88\u8017\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u8da3\u5934\u6761\u800c\u8a00\uff0c\u8da3\u5934\u6761\u5c06\u6bcf\u4e00\u4e2a\u5173\u952e\u6b65\u9aa4\u4e2d\uff0c\u523a\u6fc0\u7528\u6237\u88c2\u53d8\u5206\u4eab\u7684\u529f\u80fd\u90fd\u56de\u5f52\u5728\u8da3\u5934\u6761\u4efb\u52a1\u4e2d\u5fc3\u3002<\/p>\n\n\n\n<p><strong>\u83b7\u5ba2-\u5206\u4eab\u3002<\/strong>\u65b0\u7528\u6237\u521a\u8fdb\u5165\u4ea7\u54c1\u5c31\u7acb\u523b\u4f1a\u8df3\u51fa\u5f39\u7a97\uff0c\u63d0\u793a\u7528\u6237\u5206\u4eab\u9080\u8bf7\u597d\u53cb\u8d5a\u91d1\u5e01\uff0c\u540c\u65f6\u4e5f\u4f1a\u5728\u4efb\u52a1\u4e2d\u5fc3\u3001\u4e2a\u4eba\u4e2d\u5fc3\u6709\u76f8\u5e94\u7684\u5206\u4eab\u5165\u53e3\u53bb\u5f3a\u5316\u7528\u6237\u611f\u77e5\u3002\u8fd9\u4e00\u505a\u6cd5\u7684\u51fa\u53d1\u70b9\u662f\u57fa\u4e8e\u8da3\u5934\u6761\u7684\u7528\u6237\u753b\u50cf\u53ca\u4ea7\u54c1\u6307\u6807\uff0c\u4f7f\u5f97\u65b0\u7528\u6237\u8fdb\u5165\u4ea7\u54c1\u65f6\u5c31\u5f62\u6210\u5206\u4eab\u83b7\u5229\u7684\u8ba4\u77e5\uff0c\u540c\u65f6\u501f\u52a9\u4e8e\u5e73\u53f0\u7684\u5185\u5bb9\u4ee4\u7528\u6237\u7559\u5b58\u3002\u76f8\u8f83\u4e8e\u4f20\u7edf\u7684AARRR\u6a21\u578b\uff0c\u6bd4\u5982\u83b7\u53d6\u4e8610000\u540d\u65b0\u7528\u6237\uff0c\u5728\u8fd9\u4e00\u6b65\u9aa4\u4fc3\u53d1\u4e865000\u4eba\u8fdb\u884c\u5206\u4eab\uff0c\u5176\u88c2\u53d8\u6548\u679c\u80af\u5b9a\u662f\u6bd4\u8f83\u597d\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6fc0\u6d3b-\u5206\u4eab\u3002<\/strong>\u7528\u6237\u5728\u8da3\u5934\u6761\u6ce8\u518c\u767b\u5f55\u4e4b\u540e\uff0c\u5176\u5728\u7ad9\u5185\u7684\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u90fd\u53ef\u4ee5\u5151\u6362\u6210\u91d1\u5e01\u5956\u52b1\uff0c\u6bd4\u5982\u770b\u65b0\u95fb\u3001\u770b\u89c6\u9891\u3001\u505a\u4efb\u52a1\u90fd\u53ef\u4ee5\u83b7\u5f97\u76f8\u5e94\u7684\u5956\u52b1\u3002\u5728\u8fd9\u4e00\u73af\u8282\uff0c\u8da3\u5934\u6761\u91cd\u5728\u53bb\u5f3a\u5316\u7528\u6237\u5bf9\u91d1\u5e01\u7684\u611f\u77e5\uff0c\u8ba9\u7528\u6237\u6709\u6536\u76ca\uff0c\u611f\u53d7\u5230\u5207\u5b9e\u5b58\u5728\u7684\u6536\u76ca\u4ef7\u503c\u3002\u5728\u8fd9\u4e00\u6b65\u9aa4\uff0c\u4ecd\u65e7\u4f1a\u7ed3\u5408\u4efb\u52a1\u4e2d\u5fc3\u53bb\u505a\u88c2\u53d8\u62c9\u65b0\uff0c\u540c\u65f6\u8da3\u5934\u6761\u7ad9\u5185\u7684\u88c2\u53d8\u573a\u666f\u4e5f\u5f88\u591a\u5143\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u5206\u4eab\u94fe\u63a5\u3001\u7ebf\u4e0b\u9762\u5bf9\u9762\u626b\u7801\u3001\u586b\u5199\u597d\u53cb\u624b\u673a\u53f7\u3001\u5206\u4eab\u9080\u8bf7\u7801\u7b49\u65b9\u5f0f\u53bb\u9080\u8bf7\u597d\u53cb\uff0c\u540c\u65f6\u8003\u8651\u5230\u589e\u957f\u540e\u7684\u7559\u5b58\u95ee\u9898\uff0c\u8fd9\u4e9b\u88c2\u53d8\u573a\u666f\u7684\u4f18\u5148\u7ea7\u4e5f\u6bd4\u8f83\u660e\u6717\u3002<\/p>\n\n\n\n<p><strong>\u7559\u5b58-\u5206\u4eab\u3002<\/strong>\u4e00\u822c\u7559\u5b58\u7684\u9ad8\u4f4e\u7531\u4ea7\u54c1\u4ef7\u503c\u51b3\u5b9a\uff0c\u4ea7\u54c1\u4ef7\u503c\u5f52\u4e8e\u7528\u6237\u611f\u77e5\u3002\u4fde\u519b\u8001\u5e08\u5b9a\u4e49\u7684\u4ea7\u54c1\u4ef7\u503c=\u65b0\u7528\u6237\u4f53\u9a8c-\u65e7\u7528\u6237\u4f53\u9a8c-\u66ff\u6362\u6210\u672c\u3002\u5176\u5b9e\u8fd9\u5219\u516c\u5f0f\u7684\u6838\u5fc3\u8fd8\u662f\u5728\u4e8e\u7528\u6237\u611f\u77e5\uff0c\u8ba9\u7528\u6237\u611f\u53d7\u5230\u5207\u5b9e\u7684\u4ef7\u503c\u3002\u5bf9\u4e8e\u8da3\u5934\u6761\u7528\u6237\u800c\u8a00\uff0c\u8ba9\u7528\u6237\u611f\u5230\u6709\u4ef7\u503c\u7684\u5c31\u662f\u5185\u5bb9\u548c\u91d1\u5e01\u6fc0\u52b1\u3002\u6839\u636e\u6781\u5149\u8c03\u7814\u7684\u6570\u636e\u663e\u793a\uff0c\u8da3\u5934\u6761\u7684\u7528\u6237\u5bf9\u5185\u5bb9\u6ee1\u610f\u5ea6\u4e3a80.6%\uff0c\u5176\u4e2d\u975e\u5e38\u6ee1\u610f\u5360\u6bd4\u4e3a46.9%\uff1b10.4%\u7684\u7537\u6027\u30016.1%\u7684\u5973\u6027\u8ba4\u4e3a\u201c\u51e0\u4e4e\u6ca1\u6709\u611f\u89c9\u5230\u5e7f\u544a\u201d\uff0c72.3%\u7684\u7537\u6027\u300175.1%\u7684\u5973\u6027\u8ba4\u4e3a\u201c\u6709\u5e7f\u544a\uff0c\u4f46\u662f\u5f88\u5c11\u201d\u3002\u8da3\u5934\u6761\u9488\u5bf9\u7559\u5b58\u7528\u6237\u7684\u88c2\u53d8\u5206\u4eab\u4f9d\u65e7\u5728\u4efb\u52a1\u4e2d\u5fc3\u548c\u4e2a\u4eba\u4e2d\u5fc3\u6709\u5165\u53e3\uff0c\u540c\u65f6\u5bf9\u4e8e\u7559\u5b58\u8f83\u9ad8\u7684\u7528\u6237\uff0c\u5176\u5206\u4eab\u88c2\u53d8\u7684\u610f\u613f\u66f4\u52a0\u5f3a\uff0c\u65e0\u9700\u5728\u5f15\u5bfc\u88c2\u53d8\u8def\u5f84\u4e0a\u82b1\u8d39\u8f83\u5927\u7cbe\u529b\uff0c\u800c\u662f\u9700\u8981\u7740\u773c\u4e8e\u7528\u6237\u957f\u671f\u4ef7\u503c\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u52a0\u6709\u76ca\u7684\u5185\u5bb9\u548c\u7cbe\u51c6\u7684\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u662f\u81ea\u5df1\u5728\u505a\u88c2\u53d8\u589e\u957f\u8fc7\u7a0b\u4e2d\u7684\u4e00\u70b9\u603b\u7ed3\uff0c\u5176\u4e2d\u4e5f\u8e29\u8fc7\u4e86\u5f88\u591a\u5751\uff0c\u6bd4\u5982AB\u6d4b\u8bd5\u53cd\u9988\u7684\u6570\u636e\u7ed3\u679c\u8bef\u5bfc\u4ea7\u54c1\u65b9\u5411\uff0c\u540e\u9762\u4f1a\u8bb0\u5f55\u4e0b\u81ea\u5df1\u5173\u4e8eAB\u6d4b\u8bd5\u7684\u4e00\u4e9b\u603b\u7ed3\uff0c\u4e0e\u589e\u957f\u540c\u884c\u548c\u4ea7\u54c1\u540c\u884c\u4eec\u5206\u4eab\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u4f59\u9e4f\u98de@Tony\u5982\u662f\u8bf4(SBPM-Tony)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a&nbsp;<a href=\"https:\/\/www.growthhk.cn\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\/21064.html\">\u589e\u957f\u9ed1\u5ba2 \u9644 SEO \u589e\u957f\u516c\u5f0f<\/a>&nbsp;\u300b<\/li><li>\u300a&nbsp;<a href=\"https:\/\/www.growthhk.cn\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\/21006.html\">\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u5c31\u8fd9\u6837\u706b\u4e86<\/a>&nbsp;\u300b<\/li><li>\u300a&nbsp;<a href=\"https:\/\/www.growthhk.cn\/xiaohongshu\/21074.html\">\u5c0f\u7ea2\u4e66\u65b0\u89c4\uff1a\u6574\u987f\u5408\u4f5c\u4eba\u5c1a\u672a\u5b8c\u6210\uff0c\u6574\u987fMCN\u7684\u5927\u68d2\u53c8\u5df2\u4e3e\u8d77<\/a>&nbsp;\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u559c\u6b22\u589e\u957f\u3001\u88c2\u53d8\u3001\u62c9\u65b0\uff01\u4e00\u76f4\u5728\u505a\u88c2\u53d8\u589e\u957f\u7684\u4e1a\u52a1\uff0c\u4e5f\u4f7f\u5bf9\u88c2\u53d8\u589e\u957f\u6709\u4e86\u4e00\u4e9b\u81ea\u5df1\u7684\u770b\u6cd5\uff0c\u4ee5\u4e0b\u662f\u6211\u5bf9\u88c2\u53d8\u589e\u957f\u6a21\u578b\u7684\u4e00\u70b9\u70b9\u603b\u7ed3\u3002 \u4e00\u3001AB test\u4e0eAARRR\u6a21\u578b ABtest\u6700\u65e9\u5728\u79d1\u7814\u9886\u57df\u2026<\/p>\n","protected":false},"author":91,"featured_media":21140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3851],"tags":[1452,2245,2735],"special":[],"class_list":["post-21137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user","tag-aarrr","tag-2245","tag-2735","entry"],"views":133092,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=21137"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/21140"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=21137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=21137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=21137"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=21137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}