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\u6392\u9664\u90a3\u4e9b\u660e\u663e\u4e0d\u5408\u7406\u7684\u9700\u6c42\uff0c\u5269\u4e0b\u5927\u91cf\u8bbe\u60f3\u90fd\u9700\u8981\u8bd5\u9a8c\uff0c\u53ef\u4ee5\u56f4\u7ed5\u76ee\u6807\uff0c\u5229\u7528\u8f6c\u5316\u6f0f\u6597\u6392\u51fa\u4f18\u5148\u7ea7\u3002<\/p>\n\n\n\n \u7b2c\u4e00\u6b65\uff1a\u627e\u5230\u8f6c\u5316\u6f0f\u6597<\/p>\n\n\n\n AARRR \u662f\u6bd4\u8f83\u9002\u5408\u7684\u65b9\u5f0f\uff0c\u4e0d\u540c\u4e1a\u52a1\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u53d8\u4f53\uff0c\u4f46\u662f\u4e07\u53d8\u4e0d\u79bb\u5176\u5b97\u3002<\/p>\n\n\n\n AARRR\uff0c\u6d77\u76d7\u6307\u6807\u3001\u7528\u6237\u589e\u957f\u6a21\u578b\u6216\u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\u7b49\u3002<\/p>\n\n\n\n Acquisition<\/strong><\/p>\n\n\n\n \u83b7\u5ba2\u9636\u6bb5\uff0c\u4e3b\u8981\u662f\u62c9\u65b0\uff0c\u7279\u522b\u662f\u83b7\u53d6\u76ee\u6807\u7528\u6237\u3002 Activation<\/strong><\/p>\n\n\n\n \u6fc0\u6d3b\u9636\u6bb5\uff0c\u76ee\u6807\u4e3b\u8981\u662f\u63d0\u9ad8\u7528\u6237\u6d3b\u8dc3\u5ea6\uff0c\u589e\u52a0\u5176\u53c2\u4e0e\u611f\u3002<\/p>\n\n\n\n Retention<\/strong><\/p>\n\n\n\n \u7559\u5b58\u9636\u6bb5\uff0c\u5c3d\u53ef\u80fd\u633d\u7559\u3001\u5524\u9192\u3001\u53ec\u56de\u7528\u6237\uff0c\u63d0\u9ad8\u7528\u6237\u7c98\u6027\u3002<\/p>\n\n\n\n Referral<\/strong><\/p>\n\n\n\n \u81ea\u4f20\u64ad\u9636\u6bb5\uff0c\u4ea7\u54c1\u81ea\u4ece\u9020\u8840\uff0c\u6211\u4eec\u719f\u77e5\u7684\u53e3\u7891\u4f20\u64ad\uff0c\u75c5\u6bd2\u5f0f\u8425\u9500\uff0cK\u56e0\u5b50\uff0cK = (\u7528\u6237\u5411\u5176\u4ed6\u4eba\u53d1\u51fa\u7684\u9080\u8bf7\u6570\u91cf) * (\u63a5\u6536\u5230\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387)\u3002<\/p>\n\n\n\n Revenue<\/strong><\/p>\n\n\n\n \u8425\u6536\u9636\u6bb5\uff0c\u6700\u5927\u5316\u5229\u6da6\uff0c\u4e0e\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6709\u5173\uff0c\u4e0d\u7ba1\u662f\u964d\u4f4e\u6210\u672c\u8fd8\u662f\u63d0\u9ad8\u6536\u76ca\uff0c\u4ea6\u6216\u8005\u8d70\u4ea4\u53c9\u8865\u8d34\uff0c\u603b\u4e4b\u76ee\u6807\u4e0d\u53d8\u3002<\/p>\n\n\n\n \u56fe\uff1ahttps:\/\/www.marketingmasala.com\/email-courses\/growth-hacking-course\/<\/p>\n\n\n\n \u597d\u7684\u7559\u5b58\u7387\u7a76\u7adf\u662f\u4e2a\u4ec0\u4e48\u6837\u5b50\uff1f<\/p>\n\n\n\n \u8fd9\u4e2a\u95ee\u9898\u5bf9\u4e0d\u540c\u7684\u4ea7\u54c1\u800c\u8a00\uff0c\u9700\u8981\u8bbe\u5b9a\u4e0d\u540c\u7684\u6807\u51c6\uff0c\u627e\u5230\u5408\u9002\u7684\u5bf9\u6bd4\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n \u6839\u636e\u57c3\u91cc\u514b\u65af\u00b7\u8212\u5c14\u8328\u7684\u7ecf\u9a8c\uff0c\u5982\u679c\u4f60\u6b63\u5728\u521b\u529e\u4e00\u5bb6\u7535\u5546\u7f51\u7ad9\uff0c\u90a3\u4e48\u53ea\u8981\u7559\u5b58\u7387\u7ef4\u6301\u572820\uff05\uff5e30\uff05\uff0c\u57fa\u672c\u4e0a\u5c31\u4e0d\u4f1a\u6d3b\u5f97\u592a\u7cdf\uff1b<\/p> \u5982\u679c\u4f60\u662f\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\uff0c\u800c\u7b2c\u4e00\u6279\u7528\u6237\u7684\u6708\u7559\u5b58\u7387\u4f4e\u4e8e80\uff05\uff0c\u90a3\u5c31\u522b\u6307\u671b\u505a\u5927\u4e86\u3002<\/p> \u81f3\u4e8e\u8861\u91cf\u5728Facebook\u5e73\u53f0\u4e0a\u65b0\u4e0a\u7ebf\u7684\u7b2c\u4e09\u65b9\u6e38\u620f\u80fd\u5426\u83b7\u5f97\u8d85\u8fc7100\u4e07DAU\uff08\u8fd9\u662f\u51b3\u5b9a\u7edd\u5927\u591a\u6570\u65b0\u6e38\u620f\u63a5\u4e0b\u6765\u662f\u5426\u6709\u620f\u7684\u6700\u4f4e\u6807\u5c3a\uff09\uff0c\u6d41\u4f20\u51fa\u6240\u8c13\u7684\u201c40-20-10\u201d\u89c4\u5219\uff0c\u5373\u5982\u679c\u4f60\u60f3\u8ba9\u6e38\u620f\u7684DAU\u8d85\u8fc7100\u4e07\uff0c\u90a3\u4e48\u65b0\u7528\u6237\u6b21\u65e5\u7559\u5b58\u7387\u5e94\u8be5\u5927\u4e8e40\uff05\uff0c7\u65e5\u7559\u5b58\u7387\u548c30\u65e5\u7559\u5b58\u7387\u5f97\u5206\u522b\u5927\u4e8e20\uff05\u548c10\uff05\u3002<\/p> \u5bf9\u4e8e\u79fb\u52a8\u5e94\u7528\uff0c\u7559\u5b58\u7387\u6700\u9ad8\u7684\u4e09\u79cd\u7c7b\u578b\u5206\u522b\u662f\u8d44\u8baf\u9605\u8bfb\u3001\u793e\u4ea4\u6c9f\u901a\u548c\u7cfb\u7edf\u5de5\u5177\uff0c\u57284\u4e2a\u6708\u540e\u7684\u7559\u5b58\u7387\u80fd\u7a33\u5b9a\u572810\uff05\u5de6\u53f3\u3002<\/p> \u2014\u2014 \u6458\u81ea\u300a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b<\/p><\/blockquote>\n\n\n\n \u627e\u5230\u9002\u5408\u81ea\u5df1\u4e1a\u52a1\u7684\u8f6c\u5316\u6f0f\u6597\u975e\u5e38\u5173\u952e\uff0c\u6bd4\u5982\u6211\u4eec\u67d0\u4e2a App \u53ea\u6d89\u53ca\u5230 AAR\uff0c\u5373\u83b7\u5ba2-\u6fc0\u6d3b-\u7559\u5b58\u3002\u4e1a\u52a1\u5df2\u7ecf\u6b65\u5165\u6210\u719f\u671f\uff0c\u6709\u7a33\u5b9a\u7684\u83b7\u5ba2\u6e20\u9053\u4e0e\u6fc0\u6d3b\u65f6\u673a\uff0c\u65e0\u975e\u662f\u52a0\u5927\u6295\u5165\u6216\u8005\u5bfb\u627e\u65b0\u65b9\u5f0f\uff0c\u7559\u5b58\u5c5e\u4e8e\u5185\u529f\uff0c\u8fd9\u662f\u8861\u91cf\u4ea7\u54c1\u4ef7\u503c\u7684\u91cd\u8981\u4e00\u73af\u3002<\/p>\n\n\n\n \u83b7\u5ba2\u91cf\uff1a\u4e0b\u8f7dApp\u7684\u65b0\u7528\u6237\u6570<\/p>\n\n\n\n \u6fc0\u6d3b\u91cf\uff1a\u4e0b\u8f7d\u4e86App\uff0c\u5e76\u4e14\u6253\u5f00\u540e\u5b8c\u6210\u4e86\u767b\u5f55\/\u641c\u7d22\/\u4e0e\u5e73\u53f0\u6216\u8005\u5176\u4ed6\u7528\u6237\u4ea7\u751f\u4e92\u52a8\uff0c\u5b8c\u6210\u5176\u4e00\u52a8\u4f5c\u7684\u7528\u6237\u6570<\/p>\n\n\n\n \u7559\u5b58\u91cf\uff1a\u6fc0\u6d3b\u540e\u6ca1\u6709\u5378\u8f7dApp\u7684\u7528\u6237\u6570<\/p>\n\n\n\n App \u901a\u5e38\u90fd\u4f1a\u6293\u6b21\u65e5\uff0c7\u65e5\uff0c30\u5929\u7684\u4e09\u4e2a\u65f6\u95f4\u5468\u671f\uff0c\u4ee3\u8868\u4e0d\u540c\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u3002<\/p>\n\n\n\n \u5bf9\u4e8e\u67d0\u6bb5\u65f6\u95f4\u5185\u7684\u7559\u5b58\uff0c\u53ef\u4ee5\u7528\u516c\u5f0f\u7b80\u5355\u8868\u8fbe\u51fa\u6765\uff1a<\/p>\n\n\n\n \u7559\u5b58\u91cf = \u6e20\u9053A\u7559\u5b58\u91cf+ \u6e20\u9053B\u7559\u5b58\u91cf + \u2026\u2026 \u6e20\u9053X\u7559\u5b58\u91cf<\/strong><\/p>\n\n\n\n \u7559\u5b58\u7387\u4e5f\u662f\u4e00\u6837\u7684\u903b\u8f91\uff0c\u5206\u6bcd\u9664\u4ee5\u603b\u7528\u6237\u91cf\u3002<\/p>\n\n\n\n \u4e0d\u540c\u6e20\u9053\u5bf9\u5e94\u7684\u8fd0\u8425\u7b56\u7565\u5dee\u5f02\u4f1a\u660e\u663e\uff0c\u6240\u4ee5\u6309\u6e20\u9053\u8fdb\u884c\u5206\u7c7b\uff0c\u5b9e\u9645\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u4f1a\u5b58\u5728\u6761\u6761\u5927\u9053\u901a\u7f57\u9a6c\u7684\u60c5\u51b5\uff0c\u5e76\u6ca1\u6709\u7edd\u5bf9\u3002<\/p>\n\n\n\n \u7b2c\u4e8c\u6b65\uff1a\u627e\u5230\u8f6c\u5316\u673a\u4f1a\u70b9<\/p>\n\n\n\n \u6e20\u9053C\u5176\u5b9e\u662f\u6211\u4eec\u7684\u81ea\u6709\u6e20\u9053\uff0c\u7406\u8bba\u4e0a\u8be5\u6e20\u9053\u5f15\u8350\u7684\u7528\u6237\u5e94\u8be5\u5bf9 App \u5177\u5907\u8db3\u591f\u7684\u8ba4\u77e5\u4e0e\u7c98\u6027\uff0c\u4f46\u662f\u5728\u6b21\u65e5\u30017\u65e5\u4e0e30\u5929\u7684\u7559\u5b58\u5374\u975e\u5e38\u4ee4\u4eba\u60ca\u8bb6\uff0c\u4e0e\u5176\u4ed6\u6e20\u9053\u76f8\u6bd4\u5e76\u65e0\u4f18\u52bf\u3002<\/p>\n\n\n\n \u8fd9\u610f\u5473\u7740\u5982\u679c\u6211\u4eec\u5bf9\u81ea\u6709\u6e20\u9053\u7684\u83b7\u5ba2-\u6fc0\u6d3b-\u7559\u5b58\u505a\u9488\u5bf9\u6027\u7684\u5206\u6790\u4e0e\u6539\u8fdb\uff0c\u5c31\u53ef\u4ee5\u5f88\u5feb\u770b\u5230\u6548\u679c\u6539\u8fdb\u3002<\/p>\n\n\n\n \u6392\u5217\u9700\u6c42\u4f18\u5148\u7ea7\uff0c\u5f80\u5f80\u4e0d\u662f\u505a\u5927\u800c\u5168\u7684\u8ba1\u5212\uff0c\u800c\u662f\u505a\u8d44\u6e90\u914d\u7f6e\u3002\u5bf9\u4e8e\u6210\u719f\u4e1a\u52a1\uff0c\u4ea7\u54c1\u7ecf\u7406\u6709\u8d23\u4efb\u53d1\u73b0\u6700\u4f73\u53d1\u529b\u70b9\uff0c\u4e5f\u662f\u8f6c\u5316\u6f0f\u6597\u91cc\u7684\u90a3\u4e2a\u4e1a\u52a1\u673a\u4f1a\u70b9\u3002<\/p>\n\n\n\n \u7b2c\u4e09\u6b65\uff1a\u5236\u5b9a\u8ba1\u5212<\/p>\n\n\n\n \u65b9\u6cd5\uff1a\u9488\u5bf9\u6e20\u9053C\u7684\u83b7\u5ba2-\u6fc0\u6d3b-\u7559\u5b58\u7684\u6838\u5fc3\u9875\u9762\u4e0e\u4e3b\u8981\u6d41\u7a0b\uff0c\u6392\u5217\u9700\u6c42\u4f18\u5148\u7ea7\uff0c\u540c\u65f6\u8ddf\u8e2a\u6570\u636e\u6307\u6807\u3002<\/p>\n\n\n\n \u6b64\u65f6\u7684\u9700\u6c42\u8ba1\u5212\u76ee\u6807\u6027\u4f1a\u6bd4\u8f83\u5f3a\uff0c\u4f18\u5148\u7ea7\u9075\u5faa\u8f6c\u5316\u7684\u903b\u8f91\uff0c\u83b7\u5ba2-\u6fc0\u6d3b-\u7559\u5b58\u5728\u6bcf\u4e2a\u73af\u8282\u90fd\u9700\u8981\u53d1\u529b\u3002<\/p>\n\n\n\n \u4ee5\u67d0\u9879\u76ee\u7684\u9700\u6c42\u8ba1\u5212\u4e3a\u4f8b\uff0c\u5982\u679c\u4e0a\u8ff0\u5217\u8868\u7ec6\u81f4\u4e0b\u53bb\uff0c\u53ef\u4ee5\u505a\u5230\uff1a<\/p>\n\n\n\n 1\u3001\u4e0eKPI\u7ed1\u5b9a\uff0c\u6bcf\u4e2a\u73af\u8282\u6307\u6807\u8054\u52a8\uff0c\u6240\u6709\u7684\u201c\u589e\u52a0\u201d\u3001\u201c\u63d0\u9ad8\u201d\u3001\u201c\u964d\u4f4e\u201d\u90fd\u53ef\u4ee5\u88ab\u91cf\u5316\uff0c\u7cbe\u7ec6\u5316\u8fd0\u8425\u3002<\/p>\n\n\n\n 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