{"id":21844,"date":"2019-06-11T10:54:27","date_gmt":"2019-06-11T02:54:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=21844"},"modified":"2019-06-11T10:54:29","modified_gmt":"2019-06-11T02:54:29","slug":"%e4%bb%8e%e6%b5%81%e9%87%8f%e6%b1%a0%e5%88%b0%e5%ae%a2%e6%88%b7%e6%b1%a0%ef%bc%8c%e5%9b%9e%e5%bd%92%e7%94%a8%e6%88%b7%e4%bb%b7%e5%80%bc%e6%89%8d%e6%98%af%e8%90%a5%e9%94%80%e6%9c%ac%e8%b4%a8","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/21844.html","title":{"rendered":"\u4ece\u6d41\u91cf\u6c60\u5230\u5ba2\u6237\u6c60\uff0c\u56de\u5f52\u7528\u6237\u4ef7\u503c\u624d\u662f\u8425\u9500\u672c\u8d28"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong><br>1<\/strong><\/p>\n\n\n\n<p><strong>\u5173\u4e8e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b8%82%e5%9c%ba%e5%a2%9e%e9%95%bf\" title=\"\u5e02\u573a\u589e\u957f\" target=\"_blank\">\u5e02\u573a\u589e\u957f<\/a><\/span>\u76843\u5927\u903b\u8f91<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u903b\u8f911<\/strong><\/p><p><strong>\u5148\u628a\u8425\u9500\u79d1\u5b66\u6218\u7565\u5316<br>\u518d\u628a\u8425\u9500\u6218\u7565\u79d1\u5b66\u5316<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u8fd1\u4e24\u5e74\u8425\u9500\u5448\u73b0\u51fa\u4e24\u4e2a\u975e\u5e38\u7a81\u51fa\u7684\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<p><strong>1\uff09\u8425\u9500\u6218\u7565\u7684\u79d1\u5b66\u5316<\/strong><\/p>\n\n\n\n<p>\u5927\u6570\u636e\u3001VR\u3001AR\u7b49\u5404\u79cd\u6280\u672f\u7684\u53d1\u5c55\u63a8\u52a8\u8425\u9500\u6218\u7565\u4e0d\u65ad\u79d1\u5b66\u5316\uff1b<\/p>\n\n\n\n<p><strong>2\uff09\u8425\u9500\u79d1\u5b66\u7684\u6218\u7565\u5316<\/strong><\/p>\n\n\n\n<p>\u5e02\u573a\u589e\u957f\u89c2\u7684\u63d0\u51fa\u4f7f\u5f97\u8425\u9500\u9010\u6e10\u6210\u4e3a\u6218\u7565\u6027\u7684\u529f\u80fd\uff0c\u5982\u4f55\u5e03\u5c40\u8425\u9500\u6280\u672f\u548c\u8d44\u6e90\u4fc3\u8fdb\u589e\u957f\u6210\u4e3a\u65b0\u8bfe\u9898\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u628a\u8425\u9500\u6bd4\u4f5c\u4e00\u4e2a\u91d1\u5b57\u5854\uff0c\u4ece\u4e0d\u540c\u7ef4\u5ea6\u770b\u5230\u7684\u753b\u9762\u548c\u683c\u5c40\u662f\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n\n\n\n<p>\u4ece\u57fa\u5c42\uff0c\u4f60\u770b\u5230\u7684\u662f\u4e00\u4e2a\u5e73\u9762\uff0c\u6240\u4ee5\u57fa\u5c42\u8bb2\u7684\u662f\u6267\u884c\uff0c\u5373\u8425\u9500\u4e2d\u5982\u4f55\u652f\u6301\u3001\u592f\u5b9e\u6267\u884c\uff0c\u6570\u636e\u5728\u8425\u9500\u6267\u884c\u4e2d\u80fd\u8d77\u5230\u91cd\u8981\u4f5c\u7528\u3002\u4ece\u4e2d\u5c42\u770b\uff0c\u5448\u73b0\u7684\u662f\u591a\u9762\u8003\u91cf\uff0c\u8fd9\u4e2a\u7ef4\u5ea6\u8425\u9500\u8003\u91cf\u7684\u662f\u6a21\u5f0f\uff0c\u5373\u5982\u4f55\u6765\u64cd\u76d8\u6a21\u5f0f\u3002\u518d\u5f80\u4e0a\u8d70\uff0c\u9ad8\u5c42\u8bb2\u7684\u662f\u4fef\u77b0\u5168\u5c40\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-132-1024x576.jpg\" alt=\"\" class=\"wp-image-21845\"\/><\/figure>\n\n\n\n<p>\u4ece\u4e0d\u540c\u7684\u7ef4\u5ea6\u770b\u8425\u9500\u79d1\u5b66\u3001\u8425\u9500\u6218\u7565\uff0c\u6240\u770b\u5230\u7684\u672c\u8d28\u4e0a\u662f\u5b8c\u5168\u4e0d\u4e00\u6837\u3002\u90a3\u8425\u9500\u7684\u79d1\u5b66\u5316\u548c\u6218\u7565\u5316\u5e94\u5982\u4f55\u5f62\u6210\u534f\u540c\uff1f<br><\/p>\n\n\n\n<p>\u6211\u4eec\u6765\u770b\u4e00\u5f20\u56fe\uff0c\u8fd9\u662fScott\u00a0Brinker\u6574\u7406\u7684MarTech Landscape\uff0c\u4ed6\u6bcf\u5e74\u66f4\u65b0\u4e00\u7248\u7684\u884c\u4e1a\u5e03\u5c40\u56fe\uff0c\u5217\u4e3e\u5f53\u5e74\u7684\u8425\u9500\u6280\u672f\u516c\u53f8\u3002\u4ece\u4e0b\u9762\u8fd9\u5f20\u56fe\u91cc\u4f60\u770b\u5230\u4e86\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-133-1024x576.jpg\" alt=\"\" class=\"wp-image-21846\"\/><\/figure><\/div>\n\n\n\n<p>\u6d77\u91cf\u7684\u8425\u9500\u6280\u672f\u548c\u5de5\u5177\uff0c\u4f46\u4ece\u8425\u9500\u7684\u6218\u7565\u5316\u4e0a\u770b\uff0cCEO\u3001CGO\u9700\u8981\u7684\u662f\u4ec0\u4e48\uff1f\u6211\u5e38\u5e74\u7ed9CEO\u505a\u987e\u95ee\uff0c\u4ece\u4ed6\u4eec\u7684\u7ef4\u5ea6\u4e0a\u770b\u8425\u9500\uff0c\u6211\u53d1\u73b0\u4ed6\u4eec\u66f4\u5173\u5fc3\u5982\u4e0b\u4e00\u4e9b\u95ee\u9898\uff1a<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f20\u7edf\u7684\u6218\u7565\u3001\u613f\u666f\u3001\u4f7f\u547d\u3001\u4ef7\u503c\u89c2\u8fc7\u4e8e\u5b8f\u89c2\uff0c\u800c\u73b0\u5728\u7684\u8425\u9500\u53c8\u8fc7\u4e8e\u5fae\u89c2\uff0c\u4eceCEO\u3001CGO\u7684\u89d2\u5ea6\u6765\u8bb2\u5e02\u573a\u589e\u957f\u7684\u6218\u7565\u5982\u4f55\u5236\u8ba2\uff1f\u8425\u9500\u79d1\u5b66\u5982\u4f55\u8f85\u52a9\u589e\u957f\u6218\u7565\u7684\u5236\u5b9a\uff1f<\/li><li>\u4eca\u5929\u4f60\u53bb\u673a\u573a\u6253\u5f00\u4e00\u672c\u7545\u9500\u4e66\u3001\u6742\u5fd7\u90fd\u53ef\u4ee5\u770b\u5230\u300c\u5b9a\u4f4d\u300d\uff0c\u6bcf\u5e74\u4f01\u4e1a\u90fd\u82b1\u5f88\u591a\u94b1\u5728\u5b9a\u4f4d\u4e0a\uff0c\u5bf9\u8fd8\u662f\u9519\uff1f\u5982\u4f55\u5b9a\u4f4d\uff1f\u5982\u4f55\u4fdd\u969c\u5b9a\u4f4d\u7684\u7cbe\u51c6\u548c\u4ef7\u503c\u7684\u53ef\u8861\u91cf\uff1f\u8425\u9500\u79d1\u5b66\u5982\u4f55\u56de\u5e94\uff1f<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5982\u679c\u6211\u4eec\u4ece\u5e95\u5c42\u8003\u8651\u7684\u662f\u6d41\u91cf\u7684\u53d8\u73b0\u3001\u5e7f\u544a\u7684\u4f20\u64ad\u548c\u6295\u653e\uff0c\u90a3\u4e48\u4eceCEO\u3001CGO\u7684\u89d2\u5ea6\u8003\u8651\u7684\u4fbf\u662f\u5e02\u573a\u673a\u4f1a\u5982\u4f55\u53bb\u6293\u53d6\uff1f\u5982\u4f55\u8861\u91cf\u7ec6\u5206\u5e02\u573a\u7684\u5927\u5c0f\uff1f\u8425\u9500\u79d1\u5b66\u5982\u4f55\u8f85\u52a9\uff1f<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5ba2\u6237\u5fe0\u8bda\u5982\u4f55\u5efa\u7acb\uff1f\u5982\u4f55\u628a\u5ba2\u6237\u94b1\u5305\u4efd\u989d\u8ba1\u7b97\uff1f\u8425\u9500\u79d1\u5b66\u5982\u4f55\u7b97\u8ba1\uff1f<\/li><li>\u9500\u552e\u4e1a\u52a1\u76ee\u6807\u5982\u4f55\u91cf\u5316\uff1f\u5982\u4f55\u79d1\u5b66\u8bbe\u7f6e\u76ee\u6807\uff1f<\/li><li>\u54c1\u724c\u8d44\u4ea7\u5982\u4f55\u6d4b\u91cf\uff1f\u6bcd\u5b50\u54c1\u724c\u5982\u4f55\u79d1\u5b66\u8d4b\u80fd\uff1f<\/li><li>\u54c1\u724c\u4ee3\u8a00\u4eba\u5982\u4f55\u5224\u9519\u5bf9\uff1f<\/li><\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u4e0a\u8ff0\u95ee\u9898\uff0c\u6211\u7684\u7b54\u6848\u975e\u5e38\u7b80\u5355\uff1a<strong>\u5148\u628a\u8425\u9500\u79d1\u5b66\u6218\u7565\u5316\uff0c\u518d\u628a\u8425\u9500\u6218\u7565\u79d1\u5b66\u5316\uff01\u8fd9\u662f\u5173\u4e8e\u5e02\u573a\u589e\u957f\u7684\u7b2c1\u4e2a\u903b\u8f91<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-134-1024x576.jpg\" alt=\"\" class=\"wp-image-21847\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u903b\u8f912<\/strong><\/p><p><strong>CEO\u5e94\u5c06\u8425\u9500\u89c6\u4e3a\u4f01\u4e1a\u7684\u6838\u5fc3\u6218\u7565<\/strong><\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c2\u4e2a\u903b\u8f91\uff0c\u4ec0\u4e48\u662f\u771f\u6b63\u7684\u8425\u9500\uff1fCEO\u5e94\u5c06\u8425\u9500\u89c6\u4e3a\u4f01\u4e1a\u7684\u6838\u5fc3\u6218\u7565\uff0c\u548c\u5ba2\u6237\u4ef7\u503c\u4e0e\u516c\u53f8\u5185\u90e8\u8fd0\u8425\u5408\u4e00\u7684\u6838\u5fc3\u3002<\/strong><\/p>\n\n\n\n<p>\u6211\u957f\u671f\u5e2e\u52a9CEO\u91cd\u6784\u8425\u9500\u6218\u7565\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u6709\u5957\u65b9\u6cd5\u8bba\uff0c\u5f53\u63d0\u53ca\u8425\u9500\u6218\u7565\u65f6\uff0c<strong>\u53ef\u5c06CEO\u5927\u81f4\u5206\u6210\u56db\u79cd\uff0c\u56db\u79cd\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u683c\u5c40<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>1P\u578b<\/strong><\/li><\/ul>\n\n\n\n<p>\u7b2c\u4e00\u79cd\uff0c1P\u578b\u7684CEO\uff08\u8425\u95004P\u4e2d\u7684\u4e00\u4e2aP\uff09\uff0c\u6211\u4eec\u73b0\u5728\u770b\u5230\u5f88\u591a\u516c\u53f8\u7684\u8425\u9500\u90e8\u5728\u505a\u5e7f\u544a\u6295\u653e\u3001\u516c\u5173\uff0c\u751a\u81f3\u8fd8\u6709\u5927\u91cf\u7684\u603b\u76d1\u7ea7\u522b\u8fd8\u5728\u7814\u7a76\u6587\u6848\uff0c\u8fd9\u662f\u5178\u578b\u76841P\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>4P\u578b<\/strong><\/li><\/ul>\n\n\n\n<p>\u7b2c\u4e8c\u79cd\uff0c4P\u578bCEO\uff08\u8425\u95004P\u878d\u5408\uff09\uff0c\u628a\u8425\u9500\u6218\u4e2d\u4ea7\u54c1\u3001\u5b9a\u4ef7\u3001\u6e20\u9053\u3001\u4fc3\u9500\u4f20\u64ad\u6709\u6548\u7ed3\u5408\uff0c\u89c4\u5212\u3002\u5178\u578b\u5982\u65e9\u5e74\u7684\u60e0\u666e\uff0c\u5e02\u573a\u603b\u76d1\u6bcf\u5e74\u7b2c\u4e00\u8981\u4e8b\u53bb\u7814\u7a76\u5e02\u573a\u75db\u70b9\uff0c\u6307\u5bfc\u4ea7\u54c1\u521b\u65b0\u4e0e\u6539\u8fdb\u3001\u4ef7\u683c\u7b56\u7565\uff0c\u6e20\u9053\u7ba1\u7406\u7b49&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>STP+4P\u578b<\/strong><\/li><\/ul>\n\n\n\n<p>\u7b2c\u4e09\u79cd\uff0c\u79f0\u4e4b\u4e3aSTP\uff08\u5e02\u573a\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9\u3001\u5b9a\u4f4d\uff09+4P\u578bCEO\uff0c\u6ce8\u610f\uff0c\u8fd9\u91cc\u9762\u8425\u9500\u5f00\u59cb\u4e0a\u5347\u5230\u6218\u7565\u529f\u80fd\u4e86\uff0c\u6bd4\u5982\u901a\u8fc7\u5b9a\u4f4d\u5b9e\u73b0\u5fc3\u667a\u8ba4\u77e5\u7cfb\u7edf\u5c42\u9762\u7684\u5dee\u5f02\u5316\uff0c\u4f46\u662f\u4f01\u4e1a\u5bb6\u53e6\u4e00\u4e2a\u75db\u70b9\u5f00\u59cb\u663e\u73b0\uff0c\u7531\u4e8e\u7ade\u4e89\u6fc0\u5316\uff0c\u8ba4\u77e5\u7684\u5dee\u5f02\u5316\u7684\u652f\u6491\u6027\u5e76\u4e0d\u5927\u3002\u8fd9\u91cc\u9762\uff0c\u6574\u4e2aSTP\u7684\u878d\u5408\u5c31\u5c24\u5176\u5173\u952e\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>ME\u578b<\/strong><\/li><\/ul>\n\n\n\n<p>\u7b2c\u56db\u79cd\uff0c\u53eb\u505aME\u578bCEO\uff0cME\u4ec0\u4e48\u610f\u601d\uff0c<strong>ME=Marketing everywhere<\/strong>\uff0c\u8425\u9500\u7684\u601d\u7ef4\u65e0\u6240\u4e0d\u5728\uff0c\u771f\u6b63\u56de\u5230\u4e86\u7ba1\u7406\u5b66\u5f00\u521b\u8005\u5fb7\u9c81\u514b\u5148\u751f\u63d0\u5230\u7684\u2014\u2014<strong>\u4f01\u4e1a\u672c\u8d28\u53ea\u6709\u4e24\u4e2a\u6838\u5fc3\u529f\u80fd\uff1a\u521b\u65b0\u4e0e\u8425\u9500\u3002<\/strong>\u628a\u8425\u9500\u5f53\u4f5c\u6838\u5fc3\u6218\u7565\uff0c\u5f53\u4f5c\u5ba2\u6237\u4ef7\u503c\u4e0e\u516c\u53f8\u5185\u90e8\u8fd0\u8425\u5408\u4e00\u7684\u6838\u5fc3\uff0c\u8fd9\u79cd\u7c7b\u578b\u7684CEO\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u63d0\u53ca\u7684\u4e16\u754c\u8425\u9500\u535a\u7269\u9986\u4e2d\u7684\u90a3\u4e9b\u300c\u91cc\u7a0b\u7891\u5546\u754c\u4eba\u7269\u300d\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u903b\u8f913<\/strong><\/p><p><strong>\u4e0d\u65ad\u63a8\u52a8\u4f01\u4e1a\u4ece\u64a4\u9000\u7ebf\u5411\u5929\u9645\u7ebf\u53d1\u5c55<\/strong><\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c3\u4e2a\u903b\u8f91\uff0c\u4f01\u4e1a\u8981\u5b9e\u73b0\u771f\u6b63\u7684\u589e\u957f\uff0c\u9700\u4e0d\u65ad\u63a8\u52a8\u81ea\u8eab\u4ece\u64a4\u9000\u7ebf\u5411\u5929\u9645\u7ebf\u53d1\u5c55\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-135-1024x576.jpg\" alt=\"\" class=\"wp-image-21848\"\/><\/figure><\/div>\n\n\n\n<p>\u4ec0\u4e48\u662f\u771f\u6b63\u7684\u589e\u957f\uff1f<strong>\u5f53\u4eca\u8425\u9500\u6700\u7ec8\u8981\u843d\u5b9e\u5230\u589e\u957f\u4e0a\uff0c\u800c\u589e\u957f\u5c42\u9762\u5b58\u5728\u77405\u6761\u5173\u952e\u66f2\u7ebf\uff1a<\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u64a4\u9000\u7ebf<\/strong>\uff0c\u5373\u4f01\u4e1a\u80fd\u4e0d\u80fd\u5356\uff1f\u6570\u636e\u80fd\u4e0d\u80fd\u652f\u6301\uff1f\u5982\u4f55\u5b9e\u73b0\u4f01\u4e1a\u4ef7\u503c\u6700\u5927\u5316\uff1f<\/li><li><strong>\u6210\u957f\u5e95\u7ebf<\/strong>\uff0c\u661f\u5df4\u514b\u3001\u4e9a\u9a6c\u900aPrime\u6bcf\u5e74\u4f1a\u5458\u6536\u5165\u53ef\u8fbe10\u4f59\u4ebf\u7f8e\u5143\uff0c\u4ece\u4e2d\u6211\u4eec\u80fd\u770b\u5230\u4f01\u4e1a\u7684\u6210\u957f\u5e95\u7ebf\uff0c\u5373\u901a\u8fc7\u8425\u9500\u6570\u636e\u5224\u65ad\u51fa\u591a\u5c11\u662f\u5ba2\u6237\u662f\u5fe0\u8bda\u5ba2\u6237\uff1b<\/li><li><strong>\u589e\u957f\u7ebf<\/strong>\uff0c\u5373\u5982\u4f55\u63a8\u52a8\u4f01\u4e1a\u589e\u957f\u3002\u5982\u4eca\u6211\u4eec\u90fd\u5728\u8c08\u9ed1\u5ba2\u589e\u957f\uff0c\u4f46\u9ed1\u5ba2\u589e\u957f\u53ea\u662f\u589e\u957f\u7ef4\u5ea6\u7684\u7b2c\u4e00\u5c42\uff0c\u4e0a\u9762\u8fd8\u5305\u62ec\u4e1a\u52a1\u589e\u957f\u3001\u5229\u6da6\u589e\u957f\u548c\u5e02\u503c\u589e\u957f\u3002<\/li><li><strong>\u7206\u53d1\u7ebf<\/strong>\uff0c\u5373\u5982\u4f55\u5b9e\u73b0\u589e\u957f\u7206\u53d1\uff1b<\/li><li><strong>\u5929\u9645\u7ebf<\/strong>\uff0c\u8fd9\u6d89\u53ca\u4e00\u4e2a\u5e02\u573a\u589e\u957f\u7684\u6a21\u578b\uff0c\u5373\u8425\u9500\u6218\u7565\u548c\u8425\u9500\u6570\u636e\u5982\u4f55\u543b\u5408\uff0c\u5b9e\u73b0\u6709\u673a\u7ed3\u5408\uff1f<\/li><\/ul>\n\n\n\n<p><strong>2<\/strong><\/p>\n\n\n\n<p><strong>\u5173\u4e8e\u5e02\u573a\u589e\u957f\u768410\u5927\u6d1e\u5bdf<\/strong><\/p>\n\n\n\n<p>\u8bb2\u5b8c\u4e86\u5e02\u573a\u7684\u4e09\u5927\u903b\u8f91\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u804a\u804a\u5173\u4e8e\u5e02\u573a\u589e\u957f\u768410\u5927\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf1<\/strong><\/p><p><strong>\u80fd\u591f\u5feb\u901f\u589e\u957f\u7684\u6a21\u578b\u90fd\u548c\u793e\u4ea4\u6709\u5173<\/strong><br><\/p><\/blockquote>\n\n\n\n<p>\u4e3e3\u4e2a\u516c\u53f8\u7684\u4f8b\u5b50\uff0c\u6296\u97f3\u3001\u62fc\u591a\u591a\u548c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-136-1024x576.jpg\" alt=\"\" class=\"wp-image-21849\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u4e09\u5bb6\u516c\u53f8\u5145\u5206\u8ba4\u8bc6\u5230\u4e86\u793e\u4ea4\u548c\u6570\u636e\u7684\u529b\u91cf\uff0c\u4ed6\u4eec<strong>\u6bcf\u4e00\u4e2a\u7206\u53d1\u70b9\u90fd\u4e0e\u6570\u636e\u673a\u5236\u548c\u793e\u4ea4\u57fa\u56e0\u606f\u606f\u76f8\u5173<\/strong>\uff0c\u8fd0\u7528\u6570\u636e\u627e\u5230\u5e02\u573a\u673a\u4f1a\uff0c\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u5e02\u573a\uff0c\u5e76\u901a\u8fc7\u793e\u4ea4\u8fde\u63a5\u5173\u8054\u5e02\u573a\uff0c\u4e0d\u65ad\u6269\u5927\u89e6\u8fbe\u8303\u56f4\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf2<\/strong><\/p><p><strong>\u6f0f\u6597\u5f0f\u4ea4\u6613\u4e0e\u6c34\u5e73\u5f0f\u88c2\u53d8\u5171\u632f<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u6211\u5c06\u963f\u91cc\u7684\u6a21\u578b\u79f0\u4e3aNES\uff0c\u5373New\uff08\u65b0\u5ba2\u6237\uff09\u3001Existing\uff08\u73b0\u6709\u5ba2\u6237\uff09\u548cSleeping\uff08\u6c89\u7761\u5ba2\u6237\uff09\uff0c\u6839\u636e\u8fd9\u4e2a\u6a21\u578b\uff0c\u6211\u4eec\u80fd\u5f97\u5230\u4e00\u4e2a\u516c\u5f0f\uff1aRevenue =\uff08New+Existing\uff09*\uff08Active Rate%\uff09*\uff08ARPU\uff09\u3002\u963f\u91cc\u66f4\u591a\u7684\u662f\u5e2e\u4f60\u4ea4\u6613\u5ba2\u6237\uff0c\u8fd9\u662f\u4ea4\u6613\u578b\u7684\u6a21\u578b\uff0c\u4ea4\u6613\u578b\u7684\u6a21\u578b\u53ef\u4ee5\u5e2e\u4f60\u505a\u6210\u957f\u5e95\u7ebf\u3001\u589e\u957f\u7ebf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-137-1024x576.jpg\" alt=\"\" class=\"wp-image-21850\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4f46\u5982\u4f55\u5b9e\u73b0\u7206\u53d1\u7ebf\u5462\uff1f<\/strong>\u8fd9\u5c31\u6d89\u53ca\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u63d0\u51fa\u7684\u8425\u95004.0\u4e2d\u7684\u6838\u5fc3\u8981\u7d20\uff1a5A\uff0c\u4ece\u5ba2\u6237\u7684\u8ba4\u77e5\uff08Aware\uff09\u3001\u5438\u5f15\uff08Appeal\uff09\u3001\u8be2\u95ee\uff08Ask\uff09\u5230\u8d2d\u4e70\uff08Act\uff09\u548c\u62e5\u62a4\uff08Advocate\uff09\u3002\u6839\u636e\u8fd95\u4e2aA\uff0c\u6211\u4eec\u80fd\u5c06\u6574\u4e2a\u793e\u4ea4\u94fe\u6253\u901a\u3002\u4ee5NES\u6a21\u578b\u4e3a\u7ad6\u8f74\uff0c5A\u4e3a\u6a2a\u8f74\uff0c\u518d\u901a\u8fc7\u6570\u636e\u7684\u652f\u6301\uff0c\u53bb\u5b9e\u73b0\u8425\u9500\u6218\u7565\u7684\u5e02\u573a\u589e\u957f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf3<\/strong><\/p><p><strong>\u5ba2\u6237\u8d44\u4ea7\u5f0f\u589e\u957f\uff1a\u4ece\u6d41\u91cf\u6c60\u5230\u5ba2\u6237\u6c60<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u8fd9\u51e0\u5e74\u5f88\u591a\u4eba\u5728\u63d0\u6d41\u91cf\u6c60\uff0c\u4f46\u662f\u6d41\u91cf\u7ea2\u5229\u5df2\u7ecf\u9010\u6e10\u6d88\u5931\uff0c\u90a3\u5982\u4f55\u628a\u6d41\u91cf\u6c60\u53d8\u6210\u5ba2\u6237\u6c60\uff1f\u6211\u4eec\u9700\u8981\u627e\u5230\u5ba2\u6237\u6c60\u5728\u54ea\u3002\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u8425\u9500\u4eba\u9700\u8981\u5728\u89c2\u5ff5\u4e0a\u5b9e\u73b0\u4ece4P\u52304R\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>4R\u662f\u6307\u6570\u5b57\u5316\u753b\u50cf\u4e0e\u8bc6\u522b\uff08Recognize\uff09\u3001\u6570\u5b57\u5316\u8986\u76d6\u4e0e\u5230\u8fbe\uff08Reach\uff09\u3001\u5efa\u7acb\u6301\u7eed\u5173\u7cfb\u57fa\u7840\uff08Relationship\uff09\u3001\u5b9e\u73b0\u4ea4\u6613\u4e0e\u56de\u62a5\uff08Return\uff09\u3002\u6bd4\u5982\u8054\u5408\u5229\u534e\u7684\u300a\u89c1\u83dc\u5982\u9762\u300b\u6d3b\u52a8\uff0c\u662f\u5982\u4f55\u53bb\u627e\u5230\u81ea\u5df1\u7684\u5ba2\u6237\u7684\u5462\uff1f\u5b83\u901a\u8fc7\u5728\u6d3b\u52a8\u4e2d\u5145\u5206\u628a\u53a8\u5e08\u8fde\u63a5\u8d77\u6765\uff0c\u8fd9\u65f6\u5019\u7684\u53a8\u5e08\u5c31\u4e0d\u518d\u53ea\u662f\u54c1\u724c\u8d44\u4ea7\uff0c\u800c\u662f\u793e\u4f1a\u8d44\u4ea7\u3001\u6570\u636e\u8d44\u4ea7\u3001\u793e\u4ea4\u8d44\u4ea7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-138-1024x576.jpg\" alt=\"\" class=\"wp-image-21851\"\/><\/figure>\n\n\n\n<p>\u6bd4\u5982\u8fea\u65af\u5c3c\u6295\u8d44\u4e00\u4e2a\u4ebf\u505a\u624b\u73af\uff0c\u867d\u7136\u76ee\u524d\u5b83\u8fd8\u6ca1\u6709\u53d1\u5e03\u5b83\u7684\u8425\u9500\u6218\u7565\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u7814\u7a76\u5927\u6982\u731c\u6d4b\u51fa\u6765\u3002\u901a\u8fc7\u624b\u73af\u7684\u6570\u636e\u63a5\u5165\uff0c\u8fea\u58eb\u5c3c\u80fd\u4e86\u89e3\u5230\u6d88\u8d39\u8005\u5230\u5e95\u559c\u6b22\u4ec0\u4e48\u6837\u7684\u9879\u76ee\uff0c\u53bb\u4e86\u591a\u5c11\u6b21\uff0c\u6709\u54ea\u4e9b\u7c7b\u4f3c\u7684\u9879\u76ee\u53ef\u4ee5\u63a8\u5e7f\uff0c\u751a\u81f3\u53ef\u4ee5\u6d4b\u91cf\u6d88\u8d39\u8005\u5728\u4f53\u9a8c\u9879\u76ee\u65f6\u5019\u7684\u5fc3\u8df3\u7b49\u751f\u7406\u6570\u636e\uff0c\u4e86\u89e3\u4ed6\u7684\u6d88\u8d39\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u4e00\u6765\uff0c\u4fbf\u53ef\u4ee5\u66f4\u597d\u5730\u8fdb\u884c\u52a8\u6001\u5b9a\u4ef7\uff0c\u83b7\u53d6\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0\uff0c<strong>\u8fd9\u4e9b\u5de5\u5177\uff0c\u5f53\u4f60\u6307\u5411\u6218\u7565\u7684\u65f6\u5019\uff0c\u5168\u90e8\u6307\u5411\u4e1a\u52a1\u589e\u957f\u3002\u8fd9\u5c31\u662f\u6570\u636e\u3001\u6218\u7565\u3001\u589e\u957f\u80fd\u5408\u4e00\u7684\u6548\u679c\u3002<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf4<\/strong><\/p><p><strong>\u5927\u6570\u636e+\u5927\u6d1e\u5bdf=\u589e\u957f\u53cd\u9988<\/strong><\/p><\/blockquote>\n\n\n\n<p><strong>\u6570\u636e\u548c\u6d1e\u5bdf\u662f\u672a\u6765\u53d1\u5c55\u5f53\u4e2d\u7684\u5f88\u91cd\u8981\u7684\u8d8b\u52bf\u3002<\/strong>\u4e4b\u524d\uff0c\u6211\u53bb\u5230\u534e\u8c0a\u5144\u5f1f\uff0c\u4ed6\u4eec\u544a\u8bc9\u6211\u5f53\u5e74\u6700\u7545\u9500\u7684\u7535\u5f71\u662f\u300a\u524d\u4efb3\u300b\u3002\u901a\u8fc7\u732b\u773c\u3001\u8c46\u74e3\u8fd9\u4e9b\u6570\u636e\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u54ea\u4e9b\u4eba\u7ecf\u5e38\u53bb\u770b\u8fd9\u7c7b\u578b\u7684\u7535\u5f71\uff1f\u8fd9\u4e9b\u4eba\u53c8\u662f\u8c01\u7684\u7c89\u4e1d\uff1f\u6839\u636e\u6570\u636e\u63a8\u7b97\u51fa\u6765\u7968\u623f\u9884\u4f30\u4e3a5-6\u4ebf\uff0c\u4f46\u6700\u7ec8\u300a\u524d\u4efb3\u300b\u7684\u7968\u623f\u8fbe\u5230\u4e8619.4\u4ebf\uff0c\u4e3a\u4ec0\u4e48\u5462\uff1f<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-139-1024x576.jpg\" alt=\"\" class=\"wp-image-21852\"\/><\/figure><\/div>\n\n\n\n<p>\u56e0\u4e3a\u901a\u8fc7\u6296\u97f3\u76d1\u6d4b\uff0c\u5236\u7247\u65b9\u53d1\u73b0\u4e00\u4e2a\u5f02\u5e38\u60c5\u51b5\uff0c\u5373\u6709\u4e9b\u4eba\u770b\u5230\u8fd9\u4e2a\u5f71\u7247\u4ee5\u540e\u4f1a\u54ed\u3002\u6240\u4ee5\u5236\u7247\u65b9\u5c06\u8fd9\u4e2a\u539f\u672c\u4e3a\u559c\u5267\u7247\u7684\u5f71\u7247\u6539\u7f16\u6210\u4e86\u60b2\u5267\u7247\uff0c\u6700\u7ec8\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u75af\u4f20\u3002<\/p>\n\n\n\n<p>\u8fd9\u4fbf\u662f\u5927\u6570\u636e\u548c\u5927\u6d1e\u5bdf\u4e4b\u95f4\u7684\u7ed3\u5408\uff0c<strong>\u6570\u636e\u601d\u7ef4\u4e3a\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u7684\u5e95\u724c\uff0c\u800c\u6d1e\u5bdf\u5219\u662f\u6559\u6211\u4eec\u5982\u4f55\u4ece\u6570\u636e\u5f53\u4e2d\u6dd8\u91d1\u3002<\/strong>\u6240\u4ee5\u4f20\u7edf\u8425\u9500\u6709\u6ca1\u6709\u8fc7\u65f6\uff1f\u7b54\u6848\u662f\u6ca1\u6709\uff0c\u4f46\u4f20\u7edf\u8425\u9500\u9700\u8981\u5b9e\u73b0\u6570\u636e\u548c\u589e\u957f\u8fdb\u884c\u6709\u673a\u7ed3\u5408\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf5<\/strong><\/p><p><strong>\u4ece\u5e02\u573a\u89c4\u5212\u5230\u589e\u957f\u5730\u56fe<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u4f20\u7edf\u8425\u9500\uff0c\u505a4P\u3001STP\uff0c\u751a\u81f3\u6709\u4e9b\u4eba\u53ea\u505a1\u4e2aP\uff0c\u5373\u4f20\u64ad\u3002\u4f46\u5982\u4eca\u7684\u8425\u9500\uff0c\u4ece\u589e\u957f\u7684\u7ef4\u5ea6\u6765\u8bb2\u5b8c\u5168\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n<p>\u6211\u770b\u5230\u4e00\u4e2a\u6848\u4f8b\uff0cUber&nbsp;CEO\u8bf4\u5728\u4eca\u5e74Uber\u4f1a\u6210\u4e3a\u4e16\u754c\u4e0a\u6700\u5927\u7684\u300c\u5916\u5356\u516c\u53f8\u300d\u3002\u4e3a\u4ec0\u4e48\u662f\u5916\u5356\u516c\u53f8\u5462\uff1f\u56e0\u4e3aUber&nbsp;CEO\u53d1\u73b0\u5728\u4f20\u7edf\u7f51\u7ea6\u8f66\u589e\u957f\u505c\u6ede\u7684\u60c5\u51b5\u4e0b\uff0c\u622a\u81f32017 \u5e74\u5e95\uff0c\u5728\u7c73\u5170\u3001\u9a6c\u5fb7\u91cc\u548c\u683c\u52d2\u5e03\u8bfa\u5c14\u7b49\u57ce\u5e02\uff0cUber Eats \u7684\u4e1a\u52a1\u8425\u6536\u5df2\u7ecf\u9ad8\u4e8e Uber \u6253\u8f66\u4e1a\u52a1\u3002\u8fd9\u4fbf\u662f\u6d1e\u5bdf\u601d\u7ef4\u7684\u4f53\u73b0\uff0c\u4f46Uber&nbsp;CEO\u5e76\u6ca1\u6709\u5c06\u6d1e\u5bdf\u601d\u7ef4\u8f6c\u6362\u6210\u6218\u7565\u601d\u7ef4\u3002\u90a3\u8981\u5982\u4f55\u5b9e\u73b0\u6d1e\u5bdf\u601d\u7ef4\u5230\u6218\u7565\u601d\u7ef4\u7684\u8f6c\u6362\uff1f<\/p>\n\n\n\n<p>\u6211\u505a\u4e86\u4e00\u4e2a<strong>\u5e02\u573a\u589e\u957f\u5730\u56fe<\/strong>\uff0c\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u7ed3\u6784\u5316\u589e\u957f\u548c\u6218\u7565\u5316\u589e\u957f\u6700\u7ec8\u5b9e\u73b0\u589e\u957f\u3002\u8fd9\u4e9b\u589e\u957f\u7684\u80cc\u540e\u5168\u90fd\u53ef\u4ee5\u7528\u6570\u636e\u6765\u652f\u6301\uff0c\u6bd4\u5982\u8bf4\u7528\u6237\u6570\u636e\u3001\u5e02\u573a\u4efd\u989d\u6570\u636e\u3001\u7ade\u4e89\u5bf9\u624b\u6570\u636e\u7b49\u3002\u7ed3\u6784\u5316\u589e\u957f\u5305\u62ec\u54ea\u4e9b\u5462\uff1f\u5305\u62ec\u83b7\u53d6\u66f4\u591a\u7684\u7528\u6237\u3001\u9501\u5b9a\u7528\u6237\u3001\u589e\u52a0\u7528\u6237\u7684\u5fe0\u8bda\u5ea6\u3001\u7ecf\u8425\u7528\u6237\u4ef7\u503c\u3002<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-140-1024x576.jpg\" alt=\"\" class=\"wp-image-21853\"\/><\/figure><\/div>\n\n\n\n<p>\u83b7\u53d6\u66f4\u591a\u7528\u6237\u4fbf\u4f1a\u9700\u8981\u62d3\u5c55\u65b0\u533a\u57df\u3001\u65b0\u5ba2\u7fa4\uff0c\u8fdb\u884c\u65b0\u63a8\u5e7f\u3002<strong>\u6bcf\u4e00\u4e2a\u7ef4\u5ea6\u90fd\u53ef\u4ee5\u518d\u8fdb\u884c\u7ec6\u5316\uff0c\u8fd9\u4e2a\u589e\u957f\u5730\u56fe\u80fd\u5e2e\u52a9CEO\u3001CGO\u505a\u51b3\u7b56<\/strong>\uff0c\u505a\u51b3\u7b56\u662f\u5f53\u4eca\u8425\u9500\u4e2d\u7684\u6838\u5fc3\u95ee\u9898\uff0c\u5373\u6570\u636e\u3001\u589e\u957f\u3001\u6218\u7565\u5982\u4f55\u7ed3\u5408\u548c\u7edf\u4e00\u3002<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf6<\/strong><\/p><p><strong>\u4ece\u6563\u5f39\u5230\u6ef4\u704c\uff0c\u518d\u5230\u6279\u5904\u7406<\/strong><br><\/p><\/blockquote>\n\n\n\n<p>\u4f20\u7edf\u8425\u9500\u5927\u591a\u662f\u901a\u8fc7\u5206\u4f17\u5b8c\u6210\u7684\uff0c\u4f46\u662f\u8c01\u770b\u4e86\u5e7f\u544a\uff0c\u4f20\u64ad\u89e6\u8fbe\u4e86\u8c01\uff0c\u6211\u4eec\u5e76\u4e0d\u6e05\u695a\u3002\u4e3e\u4e00\u4e2a\u4f17\u5b89\u4fdd\u9669\u7684\u4f8b\u5b50\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-141-1024x576.jpg\" alt=\"\" class=\"wp-image-21854\"\/><\/figure><\/div>\n\n\n\n<p>\u4f17\u5b89\u4fdd\u9669\u901a\u8fc7\u5174\u8da3\u548c\u5173\u7cfb\u94fe\uff0c\u5145\u5206\u91ca\u653e\u793e\u4ea4\u88c2\u53d8\u80fd\u91cf\uff0c\u8fd0\u7528\u793e\u4ea4\u8d27\u5e01\u627e\u51fa\u76f8\u540c\u7684\u4eba\u7fa4\uff0c\u627e\u5230\u613f\u610f\u53bb\u8d2d\u4e70\u4ea7\u54c1\u7684\u6d88\u8d39\u8005\uff0c\u5b9e\u73b0\u4eceLookalike\u5230Buy&nbsp;power\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf7<\/strong><\/p><p><strong>\u4ece\u5ba2\u6237\u4f53\u9a8c\u5230Micro-Moment\u9a71\u52a8\u589e\u957f<\/strong><\/p><\/blockquote>\n\n\n\n<p><strong>\u5ba2\u6237\u4f53\u9a8c\u662f\u8425\u9500\u5f53\u4e2d\u7684\u4e00\u5f20\u5e95\u724c<\/strong>\uff0c\u5982\u4f55\u53bb\u670d\u52a1\u597d\u5ba2\u6237\uff1f\u5982\u4f55\u6df1\u8015\u5ba2\u6237\u4ef7\u503c\uff1f\u5927\u90e8\u5206\u4eba\u662f\u901a\u8fc7\u5ba2\u6237\u4f53\u9a8c\u6765\u5b9e\u73b0\u7684\uff0c\u5373\u4ece\u5ba2\u6237\u7684\u8ba4\u77e5\uff08Aware\uff09\u3001\u8003\u8651\uff08Consideration\uff09\u3001\u8d2d\u4e70\uff08Purchase\uff09\u3001\u7559\u5b58\uff08Retention\uff09\u5230\u62e5\u62a4\uff08Advocacy\uff09\uff0c\u628a\u6574\u4e2aPR\u3001\u53e3\u7891\u8425\u9500\u3001\u6570\u636e\u8425\u9500\u3001\u6570\u636e\u5e93\u8425\u9500\u3001\u65e0\u754c\u8425\u9500\u8d2f\u7a7f\u4e8e\u5ba2\u6237\u4f53\u9a8c\u7684\u6574\u4e2a\u8fc7\u7a0b\uff0c\u4f20\u7edf\u8425\u9500\u90fd\u662f\u8fd9\u6837\u64cd\u4f5c\u7684\u3002<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-142-1024x576.jpg\" alt=\"\" class=\"wp-image-21855\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4f46\u5728\u6570\u636e\u5316\u65f6\u4ee3\uff0c\u5ba2\u6237\u7684\u573a\u666f\u88ab\u8fdb\u4e00\u6b65\u7ec6\u5316\uff0c\u8ba4\u77e5\u3001\u8003\u8651\u8fd9\u4e9b\u8981\u7d20\u88ab\u6495\u88c2\u4e86\uff0c\u5ba2\u6237\u4f53\u9a8c\u88ab\u7ec6\u5206\u4e3a\u591a\u4e2aMicro-Moment<\/strong>\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u5728\u8425\u9500\u4e2d\uff0c\u9700\u8981\u5bf9\u5ba2\u6237\u4f53\u9a8c\u8fdb\u884c\u66f4\u4e3a\u7cbe\u7ec6\u7684\u6d1e\u5bdf\uff0c\u5e76\u4ece\u589e\u957f\u7684\u7ef4\u5ea6\u51fa\u53d1\uff0c\u901a\u8fc7\u6570\u636e\u5316\u3001\u6218\u7565\u5316\u5c06\u5ba2\u6237\u4f53\u9a8c\u8f6c\u53d8\u4e3a\u5e02\u573a\u6d1e\u5bdf\u548c\u589e\u957f\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-143-1024x576.jpg\" alt=\"\" class=\"wp-image-21856\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf8<\/strong><\/p><p><strong>\u4ece\u9500\u552e\u6f0f\u6597\u5230SFE\u7684\u4e1a\u52a1\u589e\u957f<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u6ce8\uff1aSFE\uff0c\u5373Sales Force Effectiveness\uff0c\u9500\u552e\u961f\u4f0d\u6548\u529b\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6d1e\u5bdf\u5f88\u9002\u5408B2B\u4f01\u4e1a\u3002B2B\u4f01\u4e1a\u62e5\u6709\u5f88\u591a\u8425\u9500\u79d1\u5b66\u5316\u7684\u5de5\u5177\uff0c\u4f46\u5927\u591a\u90fd\u6ca1\u6709\u6253\u5230\u75db\u70b9\u3002<\/p>\n\n\n\n<p>\u75db\u70b9\u662f\u4ec0\u4e48\uff1f\u6570\u636e\u8868\u660e\uff0c\u5927\u90e8\u5206B2B\u4f01\u4e1a95%\u7684\u4e1a\u52a1\u662f\u75315%\u7684\u9876\u5c16\u9500\u552e\u5b8c\u6210\u7684\uff0c<strong>\u90a3\u6211\u4eec\u4e3a\u4f55\u4e0d\u901a\u8fc7\u6570\u636e\u5206\u6790\u4e0b\u8fd95%\u7684\u4eba\u6709\u4ec0\u4e48\u6837\u7684\u57fa\u56e0\uff0c\u4ed6\u4eec\u6709\u4ec0\u4e48\u6709\u6548\u7684\u7ecf\u9a8c\u548c\u5b9e\u64cd\u6280\u80fd\u53ef\u4f9b\u5206\u4eab\uff0c\u4ece\u800c\u63d0\u5347\u5176\u4ed680%\u4eba\u5458\u7684\u6280\u80fd<\/strong>\uff0c\u8fd9\u4e00\u884c\u4e3a\u4fbf\u662f\u6570\u636e\u6d1e\u5bdf\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-144-1024x576.jpg\" alt=\"\" class=\"wp-image-21857\"\/><\/figure>\n\n\n\n<p>\u6211\u5c06\u8fd9\u4e00\u6570\u636e\u6d1e\u5bdf\u5206\u6210\u4e865\u4e2a\u6b65\u9aa4\uff0c\u53735C\uff0c\u77e5\u5230\uff08Clue\uff09\u3001\u8d70\u5230\uff08Call&nbsp;on\uff09\u3001\u6478\u5230\uff08Comprehend\uff09\u3001\u62ff\u5230\uff08Contract\uff09\u3001\u8ddf\u5230\uff08Constant&nbsp;purchase\uff09\uff0c\u6bcf\u4e2a\u6b65\u9aa4\u90fd\u6709\u6570\u636e\u5316\u7684\u652f\u6301\uff0c\u800c\u73b0\u5728\u7684\u9500\u552e\u6f0f\u6597\u53ea\u544a\u8bc9\u4f60\u5ba2\u6237\u5728\u54ea\u4e2a\u9636\u6bb5\uff0c\u5e76\u672a\u8f6c\u5316\u4e3a\u589e\u957f\u548c\u6218\u7565\u7684\u7ef4\u5ea6\u3002<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf9<\/strong><\/p><p><strong>\u4eceCMO\u5230CGO<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u53ef\u53e3\u53ef\u4e50\u64a4CMO\u8bbe\u7acbCGO\u540e\uff0c\u6211\u62ff\u5230\u4e00\u4e2a\u6570\u636e\uff0cLinkedIn\u4e0a12,000\u5bb6\u4f01\u4e1a\u90fd\u5c06CMO\u804c\u4f4d\u6539\u4e3aCGO\uff0c\u4f46\u8fd9\u53ea\u662f\u8868\u5c42\u7684\u73b0\u8c61\uff0c\u5e76\u975e\u672c\u8d28\u3002CGO\u7684\u672c\u8d28\u662f\u4ec0\u4e48\u5462\uff1f<br><\/p>\n\n\n\n<p><strong>CGO\u672c\u8d28\u662fCMO\u3001CSO\uff08\u9996\u5e2d\u6218\u7565\u5b98\uff09\u3001CDO\uff08\u9996\u5e2d\u6570\u636e\u5b98\uff09\u4e4b\u95f4\u7684\u878d\u5408\u3002<\/strong>\u6211\u505a\u4e86\u4e00\u4e2a\u5bf9\u6bd4\u56fe\uff0c\u5c06CMO\u548cCGO\u5206\u522b\u79f0\u4e3a\u9996\u5e2d\u201c\u82b1\u94b1\u5b98\u201d\u548c\u9996\u5e2d\u201c\u589e\u957f\u5b98\u201d\u3002<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-145-1024x576.jpg\" alt=\"\" class=\"wp-image-21858\"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u6d1e\u5bdf10<\/strong><\/p><p><strong>\u8425\u9500\u4ece\u804c\u80fd\u53d8\u6210\u589e\u957f\u5f15\u64ce<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u79d1\u7279\u52d2\u5927\u5f1f\u5b50\u5c3c\u5c14\u9a6c\u5229\u4e9a\u00b7\u5e93\u9a6c\u5c14\u5199\u4e86\u4e00\u672c\u4e66\u53eb\u505aMarketing&nbsp;as&nbsp;Strategy\u3002\u4ed6\u6307\u51fa\uff1a<\/p>\n\n\n\n<p>\u5f53\u4eca\u8425\u9500\u7684\u7a98\u5883\uff0c\u5c31\u5728\u4e8e\u7edd\u5927\u591a\u6570\u7684\u516c\u53f8\u4e2d\uff0c\u8425\u9500\u90e8\u95e8\u5728CEO\u7684\u5706\u684c\u4f1a\u8bae\u4e0a\u90fd\u6ca1\u6709\u7a81\u51fa\u7684\u5e2d\u4f4d\u3002\u800c\u5927\u91cf\u7684\u8425\u9500\u5b66\u6559\u6388\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u4e8e\u72ed\u7a84\u7684\u6218\u672f\u65b9\u9762\uff0c\u6bd4\u5982\u5982\u4f55\u5b9a\u4ef7\u3001\u5982\u4f55\u4fc3\u9500\u3001\u5982\u4f55\u4f20\u64ad\u3002<\/p>\n\n\n\n<p><strong>\u800cCEO\u4eec\u76ee\u524d\u9762\u4e34\u7684\u95ee\u9898\u662f\uff0c\u5982\u4f55\u4ee5\u5e02\u573a\u7ade\u4e89\u4e3a\u4e2d\u5fc3\uff0c\u6765\u83b7\u5f97\u6218\u7565\u6027\u7684\u589e\u957f\u3002\u5728\u4f01\u4e1a\u4e2d\uff0c\u5c3d\u7ba1\u8425\u9500\u4f5c\u4e3a\u804c\u80fd\u4e00\u518d\u5730\u8870\u9000\uff0c\u8425\u9500\u7684\u5fc5\u8981\u6027\u5374\u8d8a\u6765\u8d8a\u5927\uff0c\u800c\u8fd9\u79cd\u5fc5\u8981\u6027\uff0c\u5c31\u662f\u56de\u5f52\u5230\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/640-146-1024x576.jpg\" alt=\"\" class=\"wp-image-21859\"\/><\/figure>\n\n\n\n<p>\u5728\u8fd9\u4e00\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u5bf9\u8425\u9500\u3001\u5bf9\u6570\u636e\u7684\u7406\u89e3\u4f1a\u5b8c\u5168\u4e0d\u4e00\u6837\uff0c\u8425\u9500\u79d1\u5b66\u672c\u8d28\u4e0a\u662f\u8981\u652f\u6301\u516c\u53f8\u7684\u4ef7\u503c\u83b7\u53d6\u548c\u5b9e\u73b0\u3002<br><\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u6211\u5bf9\u8425\u9500\u505a\u4e86\u4e2a\u65b0\u7684\u9610\u8ff0\uff0c<strong>\u4eceCEO\u3001CGO\u5c42\u9762\uff0c\u4ece\u589e\u957f\u7684\u5c42\u9762\u6765\u770b\uff0c\u4ec0\u4e48\u53eb\u505a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80\" title=\"\u5e02\u573a\u8425\u9500\" 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