{"id":24276,"date":"2019-09-03T12:53:48","date_gmt":"2019-09-03T04:53:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=24276"},"modified":"2019-09-03T12:53:49","modified_gmt":"2019-09-03T04:53:49","slug":"%e4%bd%a0%e6%89%80%e4%b8%8d%e7%9f%a5%e9%81%93%e7%9a%84%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98cgo","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/24276.html","title":{"rendered":"\u4f60\u6240\u4e0d\u77e5\u9053\u7684\u9996\u5e2d\u589e\u957f\u5b98CGO"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u589e\u957f\u662f\u6bcf\u4e2a\u4f01\u4e1a\u7684\u68a6\u60f3\u548c\u8ffd\u6c42\uff0c\u7136\u800c\u53ea\u6709\u4e0d\u65ad\u7684\u6d1e\u5bdf\u5546\u4e1a\u7684\u672c\u8d28\uff0c\u5e76\u83b7\u5f97\u5e02\u573a\u7684\u8ba4\u540c\u624d\u80fd\u4fdd\u6301\u6301\u7eed\u7684\u589e\u957f\u3002\u5224\u5b9a\u4f01\u4e1a\u662f\u5426\u662f\u6293\u4f4f\u4e86\u5e02\u573a\u7684\u9700\u6c42\uff0c\u5e76\u80fd\u591f\u6301\u7eed\u826f\u597d\u7684\u7ecf\u8425\uff0c\u91cd\u70b9\u662f\u770b\u4f01\u4e1a\u7684\u589e\u957f\u7387\u3002<\/p>\n\n\n\n<p>\u5728\u7845\u8c37\uff0c\u6240\u6709\u516c\u53f8\u90fd\u81f4\u529b\u4e8e\u589e\u957f\u3002\u65e9\u57282017\u5e743\u6708\uff0c\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u5f00\u59cb\u8bbe\u7f6e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" title=\"\u9996\u5e2d\u589e\u957f\u5b98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98<\/a><\/span>\uff08<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/cgo\" title=\"CGO\" target=\"_blank\">CGO<\/a><\/span>, Chief Growth Officer\uff09\u7684\u89d2\u8272\u6765\u7edf\u4e00\u9886\u5bfc\u5168\u7403\u5e02\u573a\u8425\u9500\u3001\u5ba2\u6237\u670d\u52a1\u53ca\u4f01\u4e1a\u6218\u7565\u7ba1\u7406\u3002\u9664\u4e86\u53ef\u53e3\u53ef\u4e50\u4ee5\u5916\uff0c\u9ad8\u9732\u6d01\u3001\u79d1\u8482\u96c6\u56e2\u53ca\u597d\u65f6\u7b49\u516c\u53f8\u5747\u8bbe\u7f6e\u4e86\u9996\u5e2d\u589e\u957f\u5b98\u4e00\u804c\u3002\u636e\u7edf\u8ba1\u5728\u8fc7\u53bb\u768430\u5e74\u95f4\u7f8e\u56fd\u67098000\u5bb6\u4e0a\u5e02\u4f01\u4e1a\u7684\u9500\u552e\u989d\u8d85\u8fc71\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\u67092000\u5bb6\u8d85\u8fc710\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>\u5728\u300a\u9996\u5e2d\u589e\u957f\u5b98\u2014\u2014\u5982\u4f55\u7528\u6570\u636e\u9a71\u52a8\u589e\u957f\u300b\u4e00\u6587\u4e2d\u7ed9\u51fa\u4f01\u4e1a\u589e\u957f\u6240\u8981\u7ecf\u5386\u7684\u4e94\u4e2a\u91cd\u8981\u9636\u6bb5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.\u00a0\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\u5339\u914d\u65f6\u671f<\/li><li>2.\u00a0\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u65f6\u671f<\/li><li>3.\u00a0\u4ea7\u54c1\u548c\u5e02\u573a\u5339\u914d\u65f6\u671f<\/li><li>4.\u00a0\u6e20\u9053\u548c\u4ea7\u54c1\u5339\u914d\u65f6\u671f<\/li><li>5.\u00a0\u6210\u719f\u671f<\/li><\/ul>\n\n\n\n<p><strong>\u7b2c\u4e00\u4e2a\u9636\u6bb5<\/strong>\u662f\u53d1\u73b0\u7528\u6237\u9762\u5bf9\u7684\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\u7684\u5339\u914d\u671f\u3002\u8fd9\u4e2a\u9636\u6bb5\u9996\u5e2d\u589e\u957f\u5b98\u9700\u8981\u5173\u6ce8\u5e76\u53d1\u73b0\u5ba2\u6237\u7684\u75db\u70b9,\u8fdb\u800c\u63a2\u7d22\u89e3\u51b3\u65b9\u6848\u3002\u4e00\u822c\u6765\u8bf4,\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u8bbf\u95ee\u7528\u6237\u6765\u641c\u96c6\u4e00\u624b\u7684\u53cd\u9988\u4fe1\u606f\u3002\u8fd9\u4e2a\u9636\u6bb5\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6982\u5ff5\u90fd\u662f\u5904\u4e8e\u840c\u82bd\u72b6\u6001\u3002\u9996\u5e2d\u589e\u957f\u5b98\u5e94\u8be5\u5e26\u9886\u56e2\u961f\u505a\u5f88\u591a\u7684\u7528\u6237\u8bbf\u8c08, \u6765\u9a8c\u8bc1\u65b0\u4ea7\u54c1\u7684\u5047\u8bbe\u662f\u5426\u6ee1\u8db3\u76ee\u6807\u7528\u6237\u7fa4\u4f53\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9636\u6bb5\u548c\u7528\u6237\u9762\u5bf9\u9762\u4ea4\u6d41\u662f\u975e\u5e38\u91cd\u8981\u7684\u6b65\u9aa4, \u5e76\u4e14\u8981\u5f88\u6df1\u5165\u5730\u4e86\u89e3\u6f5c\u5728\u7528\u6237\u5bf9\u8fd9\u4e2a\u95ee\u9898\u7684\u770b\u6cd5\u4ee5\u53ca\u4ed6\u4eec\u75db\u70b9\u7684\u6f5c\u5728\u89e3\u51b3\u65b9\u6cd5\u3002\u8fd9\u4e5f\u975e\u5e38\u543b\u5408\u7cbe\u76ca\u521b\u4e1a\u7684\u57fa\u672c\u601d\u60f3\u5c31\u662f\u5ba2\u6237\u7684\u75db\u70b9\u548c\u89e3\u51b3\u65b9\u6848\u7684\u672c\u8eab\u662f\u4e0d\u786e\u5b9a\u7684\uff0c\u6ca1\u6709\u7edd\u5bf9\u7684\u6b63\u786e\uff0c\u521b\u4e1a\u8005\u53ea\u80fd\u901a\u8fc7\u4e0d\u65ad\u7684\u6d4b\u8bd5\u6765\u65e0\u9650\u903c\u8fd1\u771f\u76f8\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"502\" height=\"238\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-418.png\" alt=\"\" class=\"wp-image-24354\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u7b2c\u4e8c\u4e2a\u9636\u6bb5<\/strong>\u662f\u4ea7\u54c1\u548c\u5e02\u573a\u7684\u5339\u914d\u671f,\u5efa\u9020\u6700\u5c0f\u53ef\u884c\u6027\u4ea7\u54c1\u539f\u578b\u3002\u8fd9\u4e2a\u9636\u6bb5,\u9996\u5e2d\u589e\u957f\u5b98\u7684\u804c\u8d23\u662f\u5e26\u9886\u56e2\u961f,\u7279\u522b\u662f\u4ea7\u54c1\u56e2\u961f\u7528\u6700\u5c11\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u5f00\u53d1\u51fa\u4e00\u4e2aMVP( Minimum viable product,\u6700\u5c0f\u53ef\u884c\u6027\u4ea7\u54c1)\u8fd9\u4e2a\u9636\u6bb5\u7684\u6838\u5fc3\u76ee\u6807\u5c31\u662f\u8981\u7528\u6700\u5c0f\u7684\u6210\u672c\u53bb\u8bd5\u9a8c\u4ea7\u54c1\u7684\u9700\u6c42,\u5e76\u4e14\u6301\u7eed\u6536\u96c6\u7528\u6237\u7684\u884c\u4e3a\u6570\u636e\u4f5c\u4e3a\u4e0b\u4e00\u9636\u6bb5\u4ea7\u54c1\u8fed\u4ee3\u7684\u53cd\u9988\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u80fd\u591f\u8bc1\u660e\u4f60\u7684\u4ea7\u54c1\u548c\u5e02\u573a\u4e4b\u95f4\u5df2\u7ecf\u8fbe\u5230\u5951\u5408\u5462? \u8fd9\u4e2a\u9636\u6bb5\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e24\u4e2a\u7b80\u5355\u7684\u6307\u6807\u6765\u8861\u91cf\u4ea7\u54c1\u662f\u5426\u8ba9\u7528\u6237\u6ee1\u610f\u3002\u7b2c\u4e00, \u7528\u6237\u662f\u5426\u6709\u8db3\u591f<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u201d\u6982\u5ff5\u7684\u63d0\u51fa\u8005 Sean ellis\u4e13\u95e8\u4e3a\u6b64\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u95ee\u9898, \u4f60\u53ef\u4ee5\u95ee\u7528\u6237\u201c\u5982\u679c\u4f60\u73b0\u5728\u4e0d\u80fd\u7ee7\u7eed\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\u4e86,\u4f60\u4f1a\u6709\u600e\u6837\u7684\u611f\u53d7?\u201d<br><\/p>\n\n\n\n<p>\u53ef\u80fd\u6709\u4eba\u4f1a\u56de\u7b54\u975e\u5e38\u5931\u671b,\u8fd9\u6837\u7684\u7528\u6237\u5c31\u662f\u5fe0\u8bda\u7528\u6237;\u5982\u679c\u6709\u4eba\u4f1a\u56de\u7b54\u4e00\u70b9\u90fd\u4e0d\u5931\u671b\u751a\u81f3\u65e0\u6240\u8c13,\u8fd9\u5c31\u610f\u5473\u7740\u8fd9\u4e2a\u4ea7\u54c1\u7684\u6f5c\u529b\u4e0d\u591f\uff0c\u6839\u636eSean ellis\u7684\u89c2\u5bdf, \u5982\u679c\u56de\u7b54\u201c\u975e\u5e38\u5931\u671b\u201d\u7684\u6bd4\u4f8b\u8d85\u8fc740%, \u8fd9\u5c31\u610f\u5473\u7740\u4f60\u7684\u4ea7\u54c1\u8fbe\u5230\u4e86<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff08Product-market fit\uff09\u5373\u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u9700\u6c42\u7684\u72b6\u6001,\u770b\u4f3c\u7b80\u5355\u5b9e\u65bd\u8d77\u6765\u76f8\u5f53\u4e0d\u6613\uff0c\u8fd9\u4e5f\u662f\u7cbe\u76ca\u7ba1\u7406\u771f\u6b63\u8ffd\u6c42\u7684\u5ba2\u6237\u4ef7\u503c\uff0c\u5b83\u662f\u4e00\u7ec4\u590d\u6742\u7684\u7279\u6027\u7684\u7ec4\u5408\uff0c\u5728\u7cbe\u76ca\u7ba1\u7406\u4e2d\u53c8\u975e\u5e38\u5f3a\u8c03\u901a\u8fc7\u73b0\u5730\u3001\u73b0\u7269\u3001\u73b0\u5b9e\u6765\u6d1e\u5bdf\u5ba2\u6237\u771f\u6b63\u7684\u9700\u6c42\u548c\u4ef7\u503c\u3002\u8fd9\u4e2a\u65f6\u5019\u5c31\u975e\u5e38\u9002\u5408\u505a\u589e\u957f\u3002<br><\/p>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u8fbe\u523040%,\u4e5f\u4e0d\u7528\u653e\u5f03,\u6211\u4eec\u53ef\u4ee5\u53bb\u4e86\u89e3\u4e0d\u540c\u7fa4\u4f53\u7684\u610f\u89c1,\u5973\u6027\u7fa4\u4f53\u662f\u600e\u6837\u8ba4\u4e3a\u7684, \u7537\u6027\u3001\u5b66\u751f\u3001\u5e74\u8f7b\u4eba\u53c8\u662f\u600e\u6837\u8ba4\u4e3a\u7684, \u7136\u540e\u4e0d\u65ad\u4f18\u5316\u9700\u8981\u5f3a\u8c03\u7684\u662f: \u6ca1\u6709\u8fbe\u5230\u548c\u5e02\u573a\u5339\u914d\u7684\u4ea7\u54c1\u662f\u4e0d\u5e94\u8be5\u5927\u89c4\u6a21\u8fdb\u884c\u5e02\u573a\u6269\u5f20\u7684!\u8fd9\u4e2a\u9636\u6bb5, \u597d\u7684\u9996\u5e2d\u589e\u957f\u5b98\u4f1a\u91cd\u70b9\u5173\u6ce8\u7528\u6237\u7684\u7559\u5b58\u7387\u3001\u7528\u6237\u63a8\u8350\u51c0\u503c(NPS)\u7b49\u6307\u6807\u3002<br><\/p>\n\n\n\n<p><strong>\u7b2c\u56db\u4e2a\u9636\u6bb5<\/strong>\u662f\u4ea7\u54c1\u548c\u6e20\u9053\u7684\u5339\u914d\u671f\u3002\u8fc7\u53bb\u82e5\u5e72\u5e74,\u9996\u5e2d\u8425\u9500\u5b98\u505a\u7684\u5de5\u4f5c\u5927\u90e8\u5206\u5728\u8fd9\u4e2a\u73af\u8282\u91cc\u9762\u3002\u5b8c\u6210\u4e86\u4e0a\u9762\u4e09\u4e2a\u4e3b\u8981\u9636\u6bb5\u540e, 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