{"id":25951,"date":"2019-11-22T15:45:53","date_gmt":"2019-11-22T07:45:53","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=25951"},"modified":"2019-11-22T15:45:55","modified_gmt":"2019-11-22T07:45:55","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%8c%e7%9c%9f%e7%9a%84%e8%83%bd%e5%a2%9e%e9%95%bf%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/25951.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\uff0c\u771f\u7684\u80fd\u589e\u957f\u5417\uff1f"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u7ecf\u5e38\u770b\u5230\u8fd9\u6837\u7684\u5206\u4eab\uff0c\u67d0\u7535\u5546\u7f51\u7ad9\uff0c\u7ecf\u8fc7 A\/B test \uff0c\u6362\u4e86\u6309\u94ae\u989c\u8272\u540e\uff0c\u8d2d\u4e70\u7387\u5c31\u63d0\u5347\u4e86\u3002\u4f60\u4fe1\u5417\uff1f<\/p>\n\n\n\n<p>\u8ba9\u7528\u6237\u8d2d\u4e70\u7684\u672c\u8d28\u4e0d\u662f\u5546\u54c1\u7684\u4ef7\u503c\u5417\uff1f\u5f71\u54cd\u8d2d\u4e70\u7684\u4e34\u95e8\u4e00\u811a\u4e0d\u662f\u4f18\u60e0\u4fc3\u9500\u5417\uff1f\u989c\u8272\u8fd9\u4e48\u7384\u5b66\u7684\u5417\uff1f<\/p>\n\n\n\n<p>Facebook \u7684\u6ce8\u518c\u9875\u9762\u6539\u7248\u540e\uff0c\u6ce8\u518c\u7387\u63d0\u5347\u4e86\u3002\u4f60\u4fe1\u5417\uff1f<\/p>\n\n\n\n<p>\u7528\u6237\u5230\u6ce8\u518c\u9875\u9762\u4e0d\u5c31\u662f\u4e3a\u4e86\u6ce8\u518c\u5417\uff1f\u4f1a\u56e0\u4e3a\u5e03\u5c40\u800c\u653e\u5f03\u6ce8\u518c\u5417\uff1f\u4e14\u7531\u4e8e\u793e\u4ea4\u7f51\u7edc\u7684\u5b58\u5728\uff0c\u6ce8\u518c\u662f\u521a\u9700\uff0c\u521a\u9700\u7684\u4e5f\u8981\u4fc3\u8fdb\u8f6c\u5316\u5417\uff1f<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u8c08\u5230\u589e\u957f\uff0c\u5fc5\u8bb2<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3001AAARR\uff0c\u611f\u89c9\u4e0d\u4f1a\u8fd9\u51e0\u4e2a\u8bcd\uff0c\u5c31\u843d\u4f0d\u4e86\u6574\u4e2a\u65f6\u4ee3\u3002<\/p>\n\n\n\n<p>\u589e\u957f\uff0c\u6ca1\u6709\u8fd9\u4e48\u795e\u79d8\uff0c\u4e5f\u6ca1\u90a3\u4e48\u7384\u5b66\u3002<strong>\u589e\u957f\u5176\u5b9e\u662f\u6211\u4eec\u4e00\u76f4\u5207\u5207\u5b9e\u5b9e\u5728\u505a\u7684\u4e8b\u60c5\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u60f3\u60f3\u81ea\u5df1\u7684 KPI \u548cOKRs\uff0c\u54ea\u4e2a\u6ca1\u6709\u843d\u5728\u62c9\u65b0\u3001\u4fc3\u6d3b\u3001\u7559\u5b58\u3001\u8f6c\u5316\u3001\u4f20\u64ad\u4e0a\u9762\uff0c\u4ea7\u54c1\u7ecf\u7406\u6bcf\u6b21\u8fed\u4ee3\u7684\u76ee\u6807\u90fd\u662f\u4e3a\u4e86\u63d0\u5347\u8fd9\u4e9b\u6307\u6807\uff0c\u8fd9\u4e0d\u5c31\u662f\u589e\u957f\u5417\uff1f<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u4e00\u76f4\u90fd\u5728\u505a\u589e\u957f\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u51fa\u73b0\u8ba9\u589e\u957f\u8fd9\u4e2a\u4e8b\u60c5\u5145\u6ee1\u4e86\u7384\u5e7b\u8272\u5f69\uff0c\u597d\u50cf\u6709\u5343\u5343\u4e07\u4e07\u7684\u5957\u8def\uff0c\u901a\u5411\u5343\u5343\u4e07\u4e07\u4e2a\u589e\u957f\u7684\u6f58\u591a\u62c9\u9b54\u76d2\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"625\" height=\"430\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-151.jpg\" alt=\"\" class=\"wp-image-25920\"\/><\/figure><\/div>\n\n\n\n<p>\u90a3\uff0c\u5fd8\u6389\u5957\u8def\u7684\u865a\u62db\uff0c<strong>\u4ec0\u4e48\u624d\u662f\u6700\u6709\u6548\u7684\u589e\u957f\u65b9\u6cd5\u8bba\u5462\uff1f\u5728\u6211\u770b\u6765\uff0c\u5c31\u4e24\u70b9\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong># \u7b2c\u4e00\u70b9\uff1a\u5229\u76ca<\/strong><\/h2>\n\n\n\n<p>\u6ca1\u6709\u5229\u76ca\uff0c\u4e0d\u8981\u778e\u6298\u817e\u3002\u5df2\u7ecf9012\u5e74\u4e86\uff0c\u626b\u7801\u5173\u6ce8\u9001\u5a03\u5a03\u7684\u5e74\u4ee3\u5df2\u7ecf\u8fc7\u53bb\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u5728\u505a\u589e\u957f\u4e4b\u524d\uff0c\u7ad9\u5728\u7528\u6237\u7684\u89d2\u5ea6\uff0c\u5148\u8003\u8651\u5438\u5f15\u529b\u5728\u54ea\u3002<\/strong>\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u4e3a\u4ea7\u54c1\u7684\u6570\u636e+1 \uff1f\u6ca1\u6709\u65e0\u7f18\u65e0\u6545\u7684\u7231\uff0c\u4e0d\u770b\u5230\u5207\u5b9e\u7684\u5229\u76ca\uff0c\u7528\u6237\u4e0d\u4f1a\u884c\u52a8\u7684\u3002\u8fd9\u4e2a\u65f6\u5019\uff0c\u7528\u6237\u4e0d\u662f\u5c0f\u767d\u548c\u50bb\u74dc\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u4e3a\u4e86\u4fc3\u8fdb\u589e\u957f\uff0c\u516c\u53f8\u7a76\u7adf\u80fd\u7ed9\u591a\u5c11\u8d44\u6e90\uff1f\u505a\u589e\u957f\u7684\u7b2c\u4e00\u4ef6\u4e8b\uff0c\u5c31\u662f\u7ed9\u9879\u76ee\u5c3d\u91cf\u4e89\u53d6\u5230\u53ef\u89c2\u7684\u8d44\u6e90\u3002<strong>\u4ea7\u54c1\u7ecf\u7406\u7684\u4efb\u52a1\u662f\u6700\u5927\u5316\u7684\u5229\u7528\u8d44\u6e90\uff0c\u63d0\u9ad8ROI<\/strong>\uff0c\u800c\u4e0d\u662f\u7a7a\u624b\u5957\u767d\u72fc\u3002<\/p>\n\n\n\n<p><strong>\u5957\u8def\u662f\u5229\u76ca\u7684\u5177\u8c61\u5316\uff0c\u662f\u5305\u88c5\u3002<\/strong>\u5957\u8def\u7684\u6838\u5fc3\u8fd8\u662f\u5229\u76ca\u3002\u62fc\u591a\u591a\u7684\u780d\u4ef7\uff0c\u4e3a\u4ec0\u4e48\u80fd\u5728\u597d\u53cb\u5708\u91cc\u5feb\u901f\u62c9\u65b0\uff0c\u800c\u5e02\u9762\u4e0a\u6a21\u4eff\u7684\u5343\u5343\u4e07\uff0c\u6548\u679c\u4e00\u8a00\u96be\u5c3d\u5462\uff1f<\/p>\n\n\n\n<p>\u62fc\u591a\u591a\u662f\u5b9e\u6253\u5b9e\u7684\u3001\u53ef\u4ee5\u4e0d\u600e\u4e48\u8d39\u529b\u7684\u780d\u52300\u5143\uff0c\u8d77\u7801\u5728\u524d\u671f\u8fd8\u662f\u6bd4\u8f83\u5bb9\u6613\u7684\u3002\u5e2e\u5fd9\u780d\u4ef7\u7684\u597d\u53cb\uff0c\u770b\u5230\u780d\u4ef7\u514d\u8d39\u62ff\u7684\u5546\u54c1\u4e3a\u4ec0\u4e48\u4e5f\u4f1a\u53d1\u8d77\u780d\u4ef7\uff1f\u56e0\u4e3a\u6709\u5438\u5f15\u529b\u3002\u914d\u5408\u4e0a\u54ab\u5c3a\u4e4b\u9065\u7684\u5b8c\u6210\u5ea6\u3001\u6c89\u6ca1\u6210\u672c\u7684\u5957\u8def\uff0c\u62fc\u591a\u591a\u771f\u9999\u7684\u8ba9\u4eba\u53c8\u7231\u53c8\u6068\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong># \u7b2c\u4e8c\u70b9\uff1a<\/strong><strong>\u573a\u666f<\/strong><\/h2>\n\n\n\n<p><strong>\u53ea\u6709\u5229\u76ca\u53ef\u80fd\u592a\u751f\u786c\uff0c\u8fd8\u9700\u8981\u5408\u9002\u7684\u573a\u666f<\/strong>\uff0c\u7ed9\u7528\u6237\u4e00\u4e2a\u4f53\u9762\u7684\u7406\u7531\uff0c\u6bd5\u7adf\u4eba\u8270\u4e0d\u62c6\u3002\u7ed9\u7528\u62379\u57579\uff0c\u8ba9\u4ed6\u4eec\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u5427\uff1f\u7528\u6237\u53ef\u80fd\u4e0d\u642d\u7406\u54b1\u4eec\u3002\u573a\u666f\u662f\u8ba9\u4e00\u5207\u987a\u5176\u81ea\u7136\uff0c<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u7ecf\u7406\u505a\u589e\u957f\u7684\u8fc7\u7a0b\uff0c\u5c31\u662f\u627e\u5230\u5408\u9002\u7684\u573a\u666f<\/strong>\uff0c\u7528\u4e00\u5b9a\u7684\u5229\u76ca\u53bb\u8fbe\u5230\u671f\u671b\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p><strong>\u7ed9\u7528\u6237\u4f7f\u7528\u7684\u573a\u666f\u3002<\/strong>PayPal 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class=\"wp-block-heading\"><strong># \u589e\u957f\u7684\u524d\u63d0<\/strong><strong><\/strong><\/h2>\n\n\n\n<p><strong>\u4ea7\u54c1\u8981\u6709\u81ea\u4f20\u64ad\u7684\u8d8b\u52bf\uff0c\u624d\u80fd\u505a\u597d\u589e\u957f\u3002<\/strong><\/p>\n\n\n\n<p>\u53ef\u7528\u7684\u4ea7\u54c1\u662f\u81ea\u4f20\u64ad\u7684\u524d\u63d0\u3002\u4ef7\u503c\u9a8c\u8bc1\u540e\u7684\u4ea7\u54c1\uff0c\u624d\u80fd\u5728\u5e02\u573a\u7acb\u8db3\u3002<\/p>\n\n\n\n<p>PMF \u8003\u8651\u7684\u662f\u4ef7\u503c\u9a8c\u8bc1\uff0c\u800c\u4e0d\u662f\u589e\u957f\u3002PMF \u662f\u4ea7\u54c1\u6210\u7acb\u7684\u524d\u63d0\uff0c\u800c\u4e0d\u662f\u589e\u957f\u7684\u524d\u63d0\u3002\u4ea7\u54c1\u90fd\u4e0d\u6210\u7acb\uff0c\u4f55\u8c08\u589e\u957f\u3002\u6240\u4ee5\uff0c\u8c08 PMF \u7684\u6b63\u786e\u59ff\u52bf\u662f\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u8425\u9020\u81ea\u4f20\u64ad\u7684\u8d8b\u52bf\u3002\u82e5\u6ca1\u6709\u81ea\u4f20\u64ad\u7684\u524d\u63d0\u505a\u589e\u957f\uff0c\u5c31\u53ea\u80fd\u836f\u4e0d\u80fd\u505c\u4e86\u3002<\/p>\n\n\n\n<p>\u836f\u4e00\u65e6\u505c\u6b62\uff0c\u6570\u636e\u4e5f\u5c31\u505c\u6ede\uff0c\u65e0\u6cd5\u8fbe\u5230\u589e\u957f\u98de\u8f6e\u7684\u72b6\u6001\u3002\u66f4\u5177\u73b0\u5b9e\u610f\u4e49\u7684\u589e\u957f\u662f\u4ece1\u5e2610\uff0c\u800c\u4e0d\u662f\u4ece0\u52301\u3002<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u8981\u6709\u7559\u5b58\u673a\u5236\uff0c\u624d\u80fd\u8ba9\u589e\u957f\u6709\u4ef7\u503c\u3002<\/strong><\/p>\n\n\n\n<p>\u7ea2\u6781\u4e00\u65f6\u7684\u4ea7\u54c1\u592a\u591a\uff0c\u8c01\u8fd8\u8bb0\u5f97\u8138\u840c\u548c\u8db3\u8ff9\u5462\uff1f\u6ca1\u6709\u7559\u5b58\uff0c\u589e\u957f\u6beb\u65e0\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u7684\u7559\u5b58\u9760\u7684\u4e0d\u662f\u5957\u8def\uff0c\u662f\u771f\u8bda\u3002\u62fc\u591a\u591a\u7684\u62fc\u56e2\u780d\u4ef7\u867d\u5145\u6ee1\u5957\u8def\uff0c\u4f46\u767e\u4ebf\u8865\u8d34\u662f\u5b9e\u6253\u5b9e\u7684\u7559\u5b58\u3002\u771f\u8bda\u7684\u8865\u8d34\uff0c\u8ba9\u7528\u6237\u786e\u5b9e\u4e70\u5230\u5b9e\u60e0\u7684\u5546\u54c1\u3002\u5728\u540e\u7eed\u7684\u89e6\u8fbe\u4e2d\u4f20\u9012\u4ef7\u503c\uff0c\u6240\u4ee5\uff0c\u62fc\u591a\u591a\u771f\u9999\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong># \u603b\u7ed3<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u589e\u957f\u662f\u4e2a\u7b80\u5355\u7684\u4e8b\u60c5\u3002\u6ca1\u6709\u90a3\u4e48\u7384\u4e4e\u548c\u590d\u6742\u3002<\/p>\n\n\n\n<p>\u501f\u52a9\u4ea7\u54c1\u81ea\u4f20\u64ad\u7684\u4e1c\u98ce\u548c\u7559\u5b58\uff0c\u5728\u5408\u9002\u7684\u573a\u666f\u4e0b\u505a\u5229\u76ca\u89e6\u8fbe\uff0c\u589e\u957f\u5c31\u662f\u987a\u5176\u81ea\u7136\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5fd8\u6389\u6240\u6709\u7684\u516c\u5f0f\u548c\u5957\u8def\u5427\u3002\u53ea\u9700\u5584\u826f\u3002<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6587\uff1a\u738b\u6d77\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406<\/p>\n\n\n\n<p><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg.html\">\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u6392\u540d\uff0cKOL\u79cd\u8349\uff0c\u8bc4\u8bba\u70b9\u8d5e\u6536\u85cf<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/2781.html\">\u81ea\u5982\u5982\u4f55\u5b9e\u73b0\u7528\u6237\u589e\u957f\uff1fTestin A\/B\u6d4b\u8bd5\u8ba9\u6570\u636e\u8fd0\u8425\u66f4\u7b80\u5355<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/25651.html\">Facebook\u5982\u4f55\u6253\u9020\u589e\u957f\u9ed1\u5ba2\uff1f<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7ecf\u5e38\u770b\u5230\u8fd9\u6837\u7684\u5206\u4eab\uff0c\u67d0\u7535\u5546\u7f51\u7ad9\uff0c\u7ecf\u8fc7 A\/B test \uff0c\u6362\u4e86\u6309\u94ae\u989c\u8272\u540e\uff0c\u8d2d\u4e70\u7387\u5c31\u63d0\u5347\u4e86\u3002\u4f60\u4fe1\u5417\uff1f \u8ba9\u7528\u6237\u8d2d\u4e70\u7684\u672c\u8d28\u4e0d\u662f\u5546\u54c1\u7684\u4ef7\u503c\u5417\uff1f\u5f71\u54cd\u8d2d\u4e70\u7684\u4e34\u95e8\u4e00\u811a\u4e0d\u662f\u4f18\u60e0\u4fc3\u9500\u5417\uff1f\u989c\u8272\u8fd9\u4e48\u7384\u5b66\u2026<\/p>\n","protected":false},"author":1,"featured_media":25757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[40],"special":[],"class_list":["post-25951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-40","entry"],"views":100590,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/25951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=25951"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/25951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/25757"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=25951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=25951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=25951"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=25951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}