{"id":27262,"date":"2020-01-06T19:13:25","date_gmt":"2020-01-06T11:13:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=27262"},"modified":"2020-02-05T00:14:45","modified_gmt":"2020-02-04T16:14:45","slug":"%e7%bd%91%e7%ba%a2%e7%bb%8f%e6%b5%8e%ef%bc%8c%e7%9b%b4%e6%92%ad%e7%94%b5%e5%95%86%e5%92%8cmcn%e5%88%b0%e5%ba%95%e6%98%af%e5%95%a5%e5%85%b3%e7%b3%bb%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/27262.html","title":{"rendered":"\u7f51\u7ea2\u7ecf\u6d4e\uff0c\u76f4\u64ad\u7535\u5546\u548cMCN\u5230\u5e95\u662f\u5565\u5173\u7cfb\uff1f"},"content":{"rendered":"\n<p><strong>\u56fd\u5185MCN\u5728\u4e0d\u540c\u89d2\u5ea6\u4e0b\u53ef\u5212\u5206\u4e3a\u4e0d\u540c\u79cd\u7c7b\uff1a<\/strong><\/p>\n\n\n\n<ul 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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"607\" height=\"376\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/member\/avatars\/image-56.png\" alt=\"\" class=\"wp-image-27263\"\/><\/figure><\/div>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u4eca\u5e74\u7684\u6dd8\u5b9d\u76f4\u64ad\u7279\u522b\u706b\u7206\uff0c\u4e4b\u524d\u4e5f\u6709\u4e00\u4e9b\u5e73\u53f0\uff0c\u50cf\u5fae\u535a\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" 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href=\"https:\/\/www.growthhk.cn\/tag\/mcn\" title=\"mcn\" target=\"_blank\">mcn<\/a><\/span>\u98ce\u9669\u4e4b\u4e00\u662f\u7ea2\u4eba\u7684\u51fa\u8d70\u3002<\/p>\n\n\n\n<p>\u57f9\u517b\u5185\u5bb9\u578b\u7684KOL\u53ef\u80fd\u6709\u673a\u4f1a\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u4ee5\u4eba\u4e3a\u4e3b\u8981\u9a71\u52a8\u529b\uff0c\u590d\u8d2d\u7387\u5982\u4f55\u6d4b\u7b97<\/strong><strong>\uff1f<\/strong><\/p>\n\n\n\n<p>\u5355\u6b21\u76f4\u64ad\uff0c<strong>\u76f4\u64ad\u65b0\u5ba2<\/strong>\u590d\u8d2d\u7387\u4e2a\u4f4d\u6570\uff0c\u4e0d\u9ad8\u3002<\/p>\n\n\n\n<p><strong>\u56fa\u5b9a\u7c89\u4e1d\uff1a<\/strong>11%\u300112%\u7684\u590d\u8d2d\u7387\uff0c\u670d\u88c5\u7684\u8bdd13%\u300114%\uff0c\u6307\u7684\u662f\u540c\u54c1\u724c\u4e0d\u540c\u4ea7\u54c1\uff0c\u4e0d\u662f\u4e3b\u64ad\u7684\u590d\u8d2d\uff0c\u662fKOL\u540c\u54c1\u724c\u4e0d\u540c\u4ea7\u54c1\u7684\u590d\u8d2d\u3002KOL\u6709\u76f4\u64ad\u9650\u5236\uff0c\u540c\u4e00\u54c1\u724c\u5927\u6982\u4e24\u5468\u4e00\u6b21\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a<\/strong><strong>KOL<\/strong><strong>\u7684\u76c8\u5229\u6a21\u5f0f\uff1f<\/strong><\/p>\n\n\n\n<p>\u4e70\u65ad\uff1a\u6bd4\u8f83\u5c11\uff0c\u670d\u88c5\u7c7b\u578bKOL\u5982\u8587\u5a05\u7b49\uff0c\u5f88\u591a\u662f\u81ea\u6709\u54c1\u724c<\/p>\n\n\n\n<p>\u5206\u4f63\uff1a\u884c\u4e1a\u5185\u4e00\u822c\u662f20%-40%\uff0c\u9700\u8981\u6cbe\u5149\u7684\u54c1\u724c\u53ef\u80fd\u7ed9\u523050%-70%<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u7b2c\u4e09\u65b9\u670d\u52a1\u673a\u6784\u4e0e\u54c1\u724c\u672c\u8eab\u76f4\u64ad\u4e4b\u95f4\u533a\u522b<\/strong><strong>\uff1f<\/strong><\/p>\n\n\n\n<p>\u6dd8\u5b9d\u76f4\u64ad\u5206\u4e09\u5927\u677f\u5757\uff1aKOL\u3001\u54c1\u724c\u81ea\u64ad\u3001\u660e\u661f\u76f4\u64ad\u3001KOL\u8f6c\u5316\u7387\u6700\u9ad8\uff0c\u7f8e\u5986\u8f6c\u5316\u73873.5-6%\u4e4b\u95f4\uff0c\u5e97\u94fa\u76f4\u64ad\u540e7%\u8f6c\u5316\u7387\uff0c\u6dd8\u5b9d\u5e0c\u671b\u5e97\u94fa\u5728\u81ea\u64ad\u65b9\u9762\u505a\u51fa\u6295\u5165\u3002\u5e97\u94fa\u505a\u76f4\u64ad\uff0c\u6dd8\u5b9d\u4ee5\u540e\u6743\u91cd\u7ed9\u7684\u6bd4\u627eKOL\u7684\u9ad8\uff0c\u5982\u679c\u6bcf\u5929\u76f4\u64ad\u8d85\u8fc76\u5c0f\u65f6\uff0c\u53ef\u4ee5\u83b7\u5f97\u6dd8\u5b9d\u989d\u5916\u7684\u6d41\u91cf\u6743\u91cd\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u6dd8\u5b9d\u4e4b\u5916\u7684\u76f4\u64ad\u9886\u57df\uff1f<\/strong><\/p>\n\n\n\n<p>\u62fc\u591a\u591a\u4eac\u4e1c\u8611\u83c7\u8857\u7b49\u7b49\u90fd\u5728\u5f80\u76f4\u64ad\u65b9\u5411\u8f6c\u5316\u3002\u817e\u8baf\u76f4\u64ad\u6709\u770b\u70b9\u76f4\u64ad\u548c\u6709\u64ad\u76f4\u64ad\uff0c\u770b\u70b9\u7ed9\u6bcf\u4e2a\u5fae\u4fe1\u7aef\u7684\u7528\u6237\u63d0\u4f9b\u76f4\u64ad\u5de5\u5177\uff0c\u6709\u64ad\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5e73\u53f0\u53ef\u4ee5\u7ed9KOL\u548c\u54c1\u724c\u65b9\u5408\u4f5c\uff0c\u6709\u64ad\u503c\u5f97\u5173\u6ce8\uff0c\u660e\u5e74\u4eae\u70b9\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u516c\u53f8\u57f9\u517b\u7ea2\u4eba\u80fd\u529b\u5f3a\uff0c10\u4e2a\u57f9\u517b5\u4e2a\u9760\u8c31\u5417\uff1f\u4e0d\u540c\u516c\u53f8\u57f9\u517b\u80fd\u529b\u5dee\u522b\u5728\u54ea\u91cc\uff1f<\/strong><\/p>\n\n\n\n<p>\u6bd4\u4f8b\u4e0d\u9760\u8c31\uff0c\u76ee\u524d\u5927\u516c\u53f8\u662f\u6295\u8d44\u7ea2\u4eba\u6765\u8fdb\u884c\u53d8\u73b0\uff0c\u5de5\u4f5c\u91cd\u70b9\u4e0d\u5728\u5b75\u5316\u4e0a\u9762\uff0c\u4e2d\u5c0f\u516c\u53f8\u6025\u9700\u5b75\u5316\u51fa\u7684\u7ea2\u4eba\u6765\u8fdb\u884c\u53d8\u73b0\u3002\u7ea2\u4eba\u7ea2\u7684\u6982\u7387\u5e76\u4e0d\u9ad8\uff0c\u9700\u8981\u6c89\u6dc0\u8fc7\u7a0b\uff0c\u5076\u53d1\u7684\u7279\u70b9\u51b3\u5b9a\u4e86\u6bd4\u4f8b\u4e0d\u53ef\u80fd\u662f\u4e00\u534a\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u5e7f\u544a\u4e0e\u76f4\u64ad\u5e26\u8d27\u6709\u54ea\u4e9b\u4e0d\u540c\u5417\uff1f<\/strong><\/p>\n\n\n\n<p>\u76f4\u64ad\u8f9b\u82e6\uff0c\u8981\u51e0\u4e2a\u5c0f\u65f6\u76f4\u64ad\u91cf\uff0c\u9700\u8981\u6c89\u6dc0\uff0c\u4e3b\u6301\u4eba\u51fa\u8eab\u5f80\u76f4\u64ad\u65b9\u5411\u8f6c\u4f1a\u6bd4\u8f83\u987a\u5229\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u57f9\u517b\u76f4\u64ad\u7ea2\u4eba\u4e0e\u4e3b\u6301\u4eba\u6709\u65e0\u76f8\u4f3c\u7684\u5730\u65b9\uff1f<\/strong><\/p>\n\n\n\n<p>\u76f8\u4f3c\uff0c\u4e3b\u6301\u4eba\u52a0\u7535\u89c6\u8d2d\u7269\u3002\u6e56\u5357\u536b\u89c6\u5f20\u4e39\u4e39\uff0cMCN\u673a\u6784\uff0c\u80b2\u513f\u7ecf\uff0c\u505a\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>Q<\/strong><strong>\uff1a\u7f51\u7ea2\u5206\u6210\u6bd4\u4f8b\u9ad8\uff0c\u662f\u5426\u51b3\u5b9a\u4e86\u96c6\u4e2d\u5728\u9ad8\u6bdb\u5229\u7684\u54c1\u724c\uff0c\u683c\u5c40\u4f1a\u4e0d\u4f1a\u53d8\u5316\uff1f<\/strong><\/p>\n\n\n\n<p>\u4f1a\u5f80\u5176\u4ed6\u54c1\u7c7b\u5ef6\u4f38\uff0c\u7f8e\u5986\u5206\u4f63\u7387\u4ece35%\u964d\u523020%\uff0c\u4e0d\u4f1a\u6c38\u8fdc\u4ee5\u9ad8\u6bdb\u5229\u4e3a\u4e3b\u3002\u5c0f\u7684KOL\u4f1a\u964d\u4f4e\u5206\u6210\u6bd4\u4f8b\uff0c\u65e0\u5f00\u64ad\u8d39\u7eaf\u5206\u4f63\u6a21\u5f0f\u5438\u5f15\u5ba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