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MCN\u548cKOL\u5408\u4f5c\u8fc7\u7a0b\u4e2d\u53ef\u80fd\u4f1a\u4f7f\u7528\u7b2c\u4e09\u65b9\u4f5c\u54c1\uff0c\u6b64\u65f6\u9700\u8981\u83b7\u5f97\u6388\u6743\u8bb8\u53ef\u5e76\u5728\u6388\u6743\u8bb8\u53ef\u7684\u8303\u56f4\u5185\u4f7f\u7528\uff0c\u4ee5\u907f\u514d\u6f5c\u5728\u7684\u77e5\u8bc6\u4ea7\u6743\u4fb5\u6743\u7ea0\u7eb7\u3002\u540c\u65f6\uff0cMCN\u548cKOL\u4e4b\u95f4\u5c31\u77e5\u8bc6\u4ea7\u6743\uff08\u5c24\u5176\u662f\u5173\u4e8e\u8d26\u53f7\u76f8\u5173\u6743\u76ca\uff09\u7684\u5f52\u5c5e\u6216\u4f7f\u7528\uff0c\u4e5f\u662f\u53cc\u65b9\u6700\u5bb9\u6613\u53d1\u751f\u4e89\u8bae\u7684\u95ee\u9898\u3002\u548c\u77e5\u8bc6\u4ea7\u6743\u5408\u89c4\u95ee\u9898\u76f8\u8fd1\u7684\u4e00\u4e2a\u95ee\u9898\u662f\u6570\u636e\u5408\u89c4\u95ee\u9898\uff0c\u56fd\u5bb6\u7f51\u4fe1\u529e\u3001\u5de5\u4fe1\u90e8\u3001\u516c\u5b89\u90e8\u7b49\u90e8\u59d4\u6b63\u5728\u9646\u7eed\u53d1\u5e03\u6709\u5173\u7f51\u7edc\u6570\u636e\u5b89\u5168\u7684\u89c4\u5b9a\uff08\u6216\u5f81\u6c42\u610f\u89c1\u7a3f\uff09\uff0c\u4f8b\u5982\u300aApp\u8fdd\u6cd5\u8fdd\u89c4\u6536\u96c6\u4f7f\u7528\u4e2a\u4eba\u4fe1\u606f\u884c\u4e3a\u8ba4\u5b9a\u65b9\u6cd5\u300b\u300aApp\u8fdd\u6cd5\u8fdd\u89c4\u6536\u96c6\u4f7f\u7528\u4e2a\u4eba\u4fe1\u606f\u81ea\u8bc4\u4f30\u6307\u5357\u300b\u300a\u4e2a\u4eba\u4fe1\u606f\u5b89\u5168\u89c4\u8303\uff08\u5f81\u6c42\u610f\u89c1\u7a3f\uff09\u300b\u7b49\uff0c\u8fd9\u4e9b\u89c4\u5b9a\u5bf9\u4e8e\u4e92\u8054\u7f51\u884c\u4e1a\u6570\u636e\u5408\u89c4\u5c24\u5176\u662f\u6536\u96c6\u548c\u5904\u7406\u4fe1\u606f\u6570\u636e\u4e24\u4e2a\u73af\u8282\u7684\u5408\u89c4\u63d0\u51fa\u4e86\u66f4\u4e3a\u7ec6\u81f4\u548c\u53ef\u64cd\u4f5c\u7684\u8981\u6c42\u3002<\/p>\n\n\n\n \u7b2c\u4e94\uff0c\u7a0e\u52a1\u95ee\u9898<\/strong>\u3002<\/p>\n\n\n\n MCN\u9762\u4e34\u7684\u7a0e\u52a1\u95ee\u9898\u7a81\u51fa\u5730\u4f53\u73b0\u4e3a\u4e0eKOL\u5206\u53d6\u6536\u5165\u65f6\uff0c\u5982\u4f55\u8bc6\u522bKOL\u7684\u6536\u5165\u6027\u8d28\uff0c\u8fd9\u4e0eMCN\u4e0eKOL\u4e4b\u95f4\u7684\u5408\u540c\u7c7b\u578b\u5bc6\u5207\u76f8\u5173\u3002<\/p>\n\n\n\n \u6700\u540e\uff0c\u9632\u8303\u7ea0\u7eb7\u3001\u89e3\u51b3\u4e89\u8bae<\/strong>\u3002\u4e8b\u524d\u5982\u4f55\u7ea6\u5b9a\u8fdd\u7ea6\u91d1\u6761\u6b3e\u8f83\u4e3a\u5408\u9002\uff0c\u5982\u4f55\u907f\u514d\u548c\u5316\u89e3\u77e5\u8bc6\u4ea7\u6743\u3001\u8d26\u53f7\u5f52\u5c5e\u7ea0\u7eb7\uff0cMCN\u4e0eKOL\u53d1\u751f\u8bc9\u8bbc\u540eMCN\u53ef\u91c7\u7528\u4f55\u79cd\u7b56\u7565\u6216\u63aa\u65bd\uff08\u4f8b\u5982\u4fdd\u5168\uff09\uff0c\u90fd\u662fMCN\u4e1a\u52a1\u7ecf\u8425\u4e2d\u5e94\u63d0\u524d\u505a\u597d\u5e03\u5c40\u548c\u7b56\u7565\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n \u4e0eKOL\u7f14\u7ea6\u65f6\u4ee5\u53ca\u65e5\u5e38\u7ecf\u8425\u4e2d\uff0c\u89c4\u907f\u73b0\u65f6\u9690\u85cf\u7684\u98ce\u9669\u3001\u907f\u514d\u5c06\u6765\u6216\u6709\u7684\u98ce\u9669\u5bf9MCN\u6765\u8bf4\u5341\u5206\u91cd\u8981\u3002\u4ece\u5b9e\u8df5\u60c5\u51b5\u6765\u770b\uff0c\u4ee5\u4e0b\u51e0\u65b9\u9762\u95ee\u9898\u5e94\u4f5c\u4e3aMCN\u7b7e\u7ea6\u65f6\u7684\u98ce\u63a7\u91cd\u70b9\u5185\u5bb9\uff1a<\/p>\n\n\n\n 1. KOL\u80cc\u666f\u8c03\u67e5<\/strong>\u3002<\/p>\n\n\n\n KOL\u7684\u4e2a\u4eba\u54c1\u8d28\u4f1a\u5f71\u54cd\u540e\u7eed\u5c65\u7ea6\u6548\u679c\u3001MCN\u76c8\u5229\u72b6\u51b5\u4ee5\u53ca\u53e3\u7891\u3002\u901a\u8fc7\u4e86\u89e3KOL\u4e2a\u4eba\u60c5\u51b5\uff0c\u53ef\u4ee5\u4ece\u4e2d\u8bc4\u4f30\u540e\u7eed\u5c65\u7ea6\u4e2d\u7684\u98ce\u9669\u3002KOL\u662f\u5426\u5b58\u5728\u4e11\u95fb\u52a3\u8ff9\u3001\u4e2a\u4eba\u4fe1\u7528\u6c61\u70b9\uff0c\u4ee5\u53caKOL\u672c\u4eba\u7684\u624d\u534e\u5f62\u8c61\u3001\u6210\u957f\u7a7a\u95f4\u7b49\uff0c\u7686\u5c5e\u6b64\u7c7b\u3002\u9887\u503c\u6ce8\u610f\u7684\u662f\uff0c\u5e7f\u7535\u603b\u5c40\u66fe\u53d1\u6587\u201c\u4e25\u7981\u4e11\u95fb\u52a3\u8ff9\u8005\u53d1\u58f0\u51fa\u955c\u201d\u3002\u4e3a\u8c28\u614e\u8d77\u89c1\uff0cMCN\u53ef\u4ee5\u5bf9KOL\u57fa\u672c\u7684\u80cc\u666f\u60c5\u51b5\u8fdb\u884c\u5fc5\u8981\u7684\u8c03\u67e5\uff08\u4f8b\u5982\u901a\u8fc7\u516c\u5f00\u9014\u5f84\u68c0\u7d22KOL\u7684\u76f8\u5173\u65b0\u95fb\u3001\u88c1\u5224\u6587\u4e66\u3001\u884c\u653f\u5904\u7f5a\uff0c\u8981\u6c42KOL\u63d0\u4f9b\u4e2a\u4eba\u4fe1\u7528\u62a5\u544a\u7b49\uff09\uff1b\u53e6\u5916\uff0c\u53ef\u4ee5\u8981\u6c42KOL\u5728\u5408\u540c\u4e2d\u5c31\u81ea\u5df1\u8fc7\u5f80\u548c\u672a\u6765\u7684\u76f4\u64ad\u884c\u4e3a\u6216\u5185\u5bb9\u4e4b\u5408\u89c4\u6027\u8fdb\u884c\u9648\u8ff0\u548c\u4fdd\u8bc1\u3002<\/p>\n\n\n\n 2. \u5408\u540c\u671f\u9650\u53ca\u89e3\u9664\u6743\u6761\u6b3e<\/strong>\u3002<\/p>\n\n\n\n MCN\u4e0eKOL\u4e4b\u95f4\u7684\u5408\u540c\u671f\u9650\u4e00\u822c\u5305\u62ec\u8003\u5bdf\u671f\u3001\u5408\u4f5c\u671f\u53ca\u7eed\u5c55\u671f\u51e0\u4e2a\u9636\u6bb5\uff0c\u540c\u65f6\uff0c\u7528\u4ee5\u8c03\u6574\u5408\u540c\u671f\u9650\u7684\u5408\u540c\u6761\u6b3e\u6709\u89e3\u9664\u6743\u3001\u7eed\u7ea6\u6743\u7b49\u3002\u5178\u578b\u7684\u89e3\u9664\u6743\u3001\u7eed\u7ea6\u6743\u6761\u6b3e\u5982\u4e0b\u8868\u6240\u793a\u3002<\/p>\n\n\n\n \u901a\u5e38\uff0cMCN\u548cKOL\u4f1a\u7ea6\u5b9a\u5728\u8003\u5bdf\u671f\u5185\u7684\u4efb\u610f\u89e3\u9664\u6743\uff0c\u5e76\u4e14\u7ea6\u5b9a\u5728\u5408\u4f5c\u671f\u5185\u51fa\u73b0\u89e3\u9664\u4e8b\u7531\u65f6\u53ef\u89e3\u9664\u5408\u540c\uff1b\u540c\u7406\uff0c\u53cc\u65b9\u4e5f\u53ef\u7ea6\u5b9a\u7eed\u7ea6\u6743\uff0c\u4e0d\u8fc7\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7eed\u7ea6\u6743\u6761\u6b3e\u4e2d\u5e94\u660e\u786e\u7eed\u5c55\u671f\u9650\uff0c\u5426\u5219\u5c06\u4f1a\u9020\u6210\u5408\u540c\u89e3\u91ca\u4e0a\u7684\u7591\u4e49\uff0c\u4f9d\u300a\u5408\u540c\u6cd5\u300b\u7b2c39-41\u6761\u4e4b\u89c4\u5b9a\uff0c\u6cd5\u9662\u6b64\u65f6\u5c06\u5bf9\u5408\u540c\u4f5c\u51fa\u4e0d\u5229\u4e8e\u63d0\u4f9b\u683c\u5f0f\u6761\u6b3e\u4e00\u65b9\u7684\u89e3\u91ca\uff0c\u751a\u81f3\u8ba4\u5b9a\u5176\u4e3a\u672a\u5f62\u6210\u5408\u610f\u6216\u8005\u867d\u6709\u5408\u610f\u800c\u65e0\u6548\u3002<\/p>\n\n\n\n 3. \u8d26\u53f7\u6743\u5c5e<\/strong>\u3002<\/p>\n\n\n\n \u8d26\u53f7\u6743\u5c5e\u95ee\u9898\u662f\u884c\u4e1a\u5185MCN\u7ecf\u5e38\u4f1a\u9762\u4e34\u7684\u95ee\u9898\u3002MCN\u4e0eKOL\u4e4b\u95f4\u82e5\u672a\u5c31\u6b64\u8fdb\u884c\u7ea6\u5b9a\u5219\u8d26\u53f7\u7684\u6240\u6709\u6743\u548c\u4f7f\u7528\u6743\u7531\u8c01\u4eab\u6709\uff1f\u5bf9\u6b64\uff0c\u53f8\u6cd5\u5b9e\u8df5\u4e2d\u7684\u88c1\u5224\u7ed3\u8bba\u5e76\u4e0d\u7edf\u4e00\u3002<\/p>\n\n\n\n \u5728(2018)\u7ca401\u6c11\u7ec810473\u53f7\u6c11\u4e8b\u5224\u51b3\u4e66\u4e2d\uff0c\u7cfb\u4e89\u8d26\u53f7\u5305\u542bMCN\u7684\u5546\u6807\u54c1\u724c\u4fe1\u606f\uff0c\u53cc\u65b9\u4e5f\u7ea6\u5b9a\u8be5\u8d26\u53f7\u5f52\u5c5e\u4e8eMCN\uff0c\u6700\u7ec8\u6cd5\u9662\u8ba4\u53ef\u4e86\u5408\u540c\u7684\u7ea6\u5b9a\uff1b\u5728(2015)\u6caa\u4e00\u4e2d\u6c11\u4e00(\u6c11)\u7ec8\u5b57\u7b2c2090\u53f7\u6c11\u4e8b\u5224\u51b3\u4e66\u4e2d\uff0c\u56e0\u5408\u540c\u53cc\u65b9\u4e0d\u66fe\u5c31\u6b64\u5f62\u6210\u8fc7\u5408\u610f\uff0c\u6cd5\u9662\u5728\u786e\u5b9a\u8d26\u53f7\u5f52\u5c5e\u65f6\u8003\u5bdf\u4e86\u5b9e\u9645\u7ecf\u8425\u4eba\uff0c\u5e76\u672a\u8003\u8651\u8d26\u53f7\u662f\u5426\u4ee5MCN\u4fe1\u606f\u6ce8\u518c\uff1b<\/p>\n\n\n\n \u5728(2019)\u82cf13\u6c11\u7ec84102\u53f7\u6c11\u4e8b\u5224\u51b3\u4e66\u4e2d\uff0c\u6cd5\u9662\u5f3a\u8c03\u8d26\u53f7\u5177\u6709\u4e00\u5b9a\u7684\u4eba\u8eab\u5c5e\u6027\uff0c\u540c\u65f6\u5e94\u4fdd\u62a4\u5f31\u8005\uff0c\u4e8e\u662f\u8003\u5bdf\u4e86\u7533\u8bf7\u5f00\u901a\u8d26\u53f7\u4e00\u65b9\u4e3a\u8c01\uff0c\u800c\u4e0d\u95ee\u7ea6\u5b9a\u4e3a\u4f55\u3002<\/p>\n\n\n\n \u8d26\u53f7\u6743\u5c5e\u95ee\u9898\u4e4b\u590d\u6742\u7531\u6b64\u53ef\u89c1\u4e00\u6591\u3002\u4e3a\u8c28\u614e\u8d77\u89c1\uff0c\u7ed3\u5408\u53f8\u6cd5\u5b9e\u8df5\u7684\u60c5\u51b5\uff0cMCN\u53ef\u4ee5\u8003\u8651\u4ee5\u4e0b\u4e09\u70b9\uff1a<\/p>\n\n\n\n 4. \u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e<\/strong>\u3002<\/p>\n\n\n\n KOL\u76f4\u64ad\u6216\u5408\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u6240\u4ea7\u751f\u7684\u4f5c\u54c1\u7684\u77e5\u8bc6\u4ea7\u6743\uff0c\u662fMCN\u9700\u5c3d\u91cf\u53d6\u5f97\u7684\u8d22\u4ea7\u6743\u5229\u3002\u786e\u5b9a\u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e\u7684\u9996\u8981\u4f9d\u636e\u5f53\u7136\u8fd8\u662f\u5408\u540c\u3002\u5173\u4e8e\u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e\u7684\u5178\u578b\u5408\u540c\u6761\u6b3e\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/p>\n\n\n\n \u8be5\u6761\u6b3e\u6d89\u53ca\u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e\uff08\u5f52\u5c5e\u4e8e\u7532\u65b9\u5355\u65b9\uff09\u3001MCN\u5bf9\u4f5c\u54c1\u6743\u5229\u4e4b\u671f\u9650\u3001\u4f7f\u7528\u8d39\u7528\u3001\u7ef4\u6743\u7b49\u591a\u4e2a\u65b9\u9762\uff0c\u503c\u5f97MCN\u5728\u98ce\u63a7\u65f6\u501f\u9274\u3002MCN\u8fd8\u53ef\u660e\u786e\u77e5\u8bc6\u4ea7\u6743\u7c7b\u578b\u89d2\u5ea6\u8fdb\u884c\u7ec6\u5316\uff0c\u4f8b\u5982\uff0c\u5728\u7ea6\u5b9a\u97f3\u89c6\u9891\u4f5c\u54c1\u8457\u4f5c\u6743\u5f52\u5c5e\u7684\u540c\u65f6\uff0c\u7ea6\u5b9a\u90bb\u63a5\u6743\u7b49\u6743\u5229\u7684\u5f52\u5c5e\uff1b\u8fd8\u53ef\u901a\u8fc7\u5bf9\u4f5c\u54c1\u4f7f\u7528\u65b9\u5f0f\u8fdb\u884c\u5217\u4e3e\u6765\u7ec6\u5316\u5408\u540c\u6761\u6b3e\u3002\u5728\u65e5\u5e38\u7ecf\u8425\u4e2d\uff0cMCN\u53ef\u4ee5\u5c3d\u65e9\u8fdb\u884c\u77e5\u8bc6\u4ea7\u6743\u5e03\u5c40\uff0c\u5bf9\u4e8e\u80fd\u591f\u767b\u8bb0\u7684\u5546\u6807\u3001\u7248\u6743\u3001\u5916\u89c2\u8bbe\u8ba1\u3001\u57df\u540d\u7b49\uff0c\u5c3d\u65e9\u767b\u8bb0\u3002\u5bf9\u4e8e\u4e0d\u80fd\u767b\u8bb0\u7684\u5546\u4e1a\u79d8\u5bc6\uff0c\u5219\u5e94\u59a5\u4e3a\u4fdd\u7ba1\uff0c\u5e38\u89c1\u7684\u65b9\u6cd5\u5373\u63a7\u5236\u63a5\u89e6\u8be5\u5546\u4e1a\u79d8\u5bc6\u7684\u4eba\u7fa4\u7684\u8303\u56f4\uff0c\u901a\u8fc7\u8fd9\u6837\u7684\u5185\u63a7\u5236\u5ea6\u8fdb\u884c\u4fdd\u62a4\u3002<\/p>\n\n\n\n 5. \u6536\u76ca\u5206\u914d<\/strong>\u3002<\/p>\n\n\n\n \u4e00\u65b9\u9762\u5206\u914d\u65b9\u6848\u5e94\u516c\u5141\uff0c\u4f7f\u4ed8\u51fa\u6295\u5165\u7684\u53cc\u65b9\u90fd\u80fd\u63a5\u53d7\uff0c\u540c\u65f6\u907f\u514d\u8fdb\u5165\u8bc9\u8bbc\u540e\u88ab\u8ba4\u5b9a\u4e3a\u65e0\u6548\u6216\u53ef\u64a4\u9500\uff1b\u53e6\u4e00\u65b9\u9762\u826f\u597d\u7684\u5206\u914d\u65b9\u6848\u53ef\u4ee5\u8d77\u5230\u6fc0\u52b1\u7684\u6548\u679c\uff1b\u5206\u914d\u65b9\u6848\u8fd8\u7ecf\u5e38\u4f5c\u4e3a\u8ba1\u7b97\u8fdd\u7ea6\u91d1\u7684\u53c2\u8003\u56e0\u7d20\u3002\u5b9e\u8df5\u4e2d\u4ee3\u8868\u6027\u7684\u5408\u540c\u6761\u6b3e\u5982\u4e0b\uff1a<\/p>\n\n\n\n \u8be5\u6761\u6b3e\u5bf9\u6536\u5165\u7684\u6536\u53d6\u3001\u6210\u672c\u7684\u6263\u9664\u3001\u5206\u914d\u6bd4\u4f8b\u3001\u7eb3\u7a0e\u4e49\u52a1\u4f5c\u51fa\u4e86\u5b89\u6392\u3002MCN\u4e0eKOL\u7f14\u7ea6\u65f6\uff0c\u8fd8\u53ef\u4ee5\u5c31\u7ec6\u8282\u95ee\u9898\u8fdb\u884c\u66f4\u52a0\u5177\u4f53\u7684\u5217\u4e3e\u6216\u89c4\u5b9a\uff0c\u4f8b\u5982\uff0c\u5728\u6210\u672c\u8d39\u7528\u5206\u62c5\u65b9\u9762\uff0c\u53ef\u4ee5\u5217\u4e3e\u6e05\u695a\u54ea\u4e9b\u8d39\u7528\u7531MCN\u627f\u62c5\uff0c\u54ea\u4e9b\u8d39\u7528\u7531KOL\u81ea\u8d1f\uff0c\u5e38\u89c1\u7684\u6210\u672c\u8d39\u7528\u6709\u4ea4\u901a\u5dee\u65c5\u8d39\u3001\u8bbe\u5907\u79df\u8d41\u8d39\u53ca\u7ef4\u62a4\u8d39\u3001\u5316\u5986\u8d39\u3001\u5ba3\u4f20\u8d39\u7b49\u3002\u5982\u679cMCN\u6839\u636e\u6d41\u91cf\u5411KOL\u4ed8\u62a5\u916c\uff0c\u5219\u8fd8\u5e94\u8003\u8651\u7ea6\u5b9a\u6d41\u91cf\u7684\u7edf\u8ba1\u53e3\u5f84\uff0c\u5373\u7c89\u4e1d\u91cf\u3001\u6d4f\u89c8\u91cf\u7684\u7edf\u8ba1\u53e3\u5f84\u3001\u7edf\u8ba1\u65f6\u6bb5\u6216\u65f6\u70b9\u3002\u7ecf\u8425\u8fc7\u7a0b\u4e2dMCN\u5e94\u6ce8\u610f\u901a\u8fc7\u91c7\u53d6\u6280\u672f\u63aa\u65bd\uff0c\u5bf9\u53cc\u65b9\u6536\u53d6\u7684\u6536\u76ca\u8fdb\u884c\u51c6\u786e\u3001\u5168\u9762\u7684\u8bb0\u5f55\u3002<\/p>\n\n\n\n 6. \u7ade\u4e1a\u7981\u6b62\u4e0e\u72ec\u5bb6\u534f\u8bae<\/strong>\u3002<\/p>\n\n\n\n KOL\u672a\u7ecfMCN\u540c\u610f\u6216\u5728MCN\u4e0d\u77e5\u60c5\u60c5\u51b5\u4e0b\u4e3a\u5176\u4ed6\u673a\u6784\u8fdb\u884c\u76f4\u64ad\u6216\u4e0e\u5176\u5408\u4f5c\uff0c\u4f1a\u4f7fMCN\u7684\u4e00\u756a\u6295\u5165\u53d8\u6210\u4e3a\u522b\u4eba\u505a\u5ac1\u8863\u3002\u6709\u9274\u4e8e\u6b64\uff0c\u53cc\u65b9\u7f14\u7ea6\u524dMCN\u53ef\u4ee5\u4e0eKOL\u6c9f\u901a\uff0c\u8981\u6c42KOL\u62ab\u9732\u65e2\u6709\u7684\u5408\u4f5c\u60c5\u51b5\uff0c\u5e76\u4e86\u89e3KOL\u6f5c\u5728\u7684\u5408\u4f5c\u65b9\u53ca\u5408\u4f5c\u610f\u613f\uff0c\u5e76\u7b7e\u8ba2\u72ec\u5bb6\u534f\u8bae\u6216\u7ea6\u5b9a\u90e8\u5206\u5141\u8bb8\u6e05\u5355\uff08\u6216\u9664\u5916\u6e05\u5355\uff09\u3002\u5178\u578b\u7684\u72ec\u5bb6\u534f\u8bae\u6761\u6b3e\u5982\u4e0b\u8868\uff1a<\/p>\n\n\n\n \u5728\u6d89\u53caKOL\u8fdd\u53cd\u72ec\u5bb6\u534f\u8bae\u7684\u8bc9\u8bbc\u4e2d\uff0cMCN\u53ef\u4ee5\u7533\u8bf7\u8bc9\u8bbc\u4e2d\u4fdd\u5168\u3002\u5728(2015)\u9102\u6b66\u4e1c\u5f00\u6267\u4fdd\u5b57\u7b2c00098\u53f7\u88c1\u5b9a\u4e66\u4e2d\uff0c\u6cd5\u9662\u88c1\u5b9a\u88ab\u544a\u80e1\u67d0\u4e0d\u5f97\u4e3a\u7b2c\u4e09\u4eba\u4ee5\u53ca\u4efb\u4f55\u7b2c\u4e09\u65b9\u63d0\u4f9b\u6e38\u620f\u89e3\u8bf4\u670d\u52a1\uff0c\u540c\u65f6\u7b2c\u4e09\u4eba\u4e0d\u5f97\u4ee5\u4efb\u4f55\u65b9\u5f0f\u5c06\u88ab\u544a\u80e1\u67d0\u4f5c\u4e3a\u5176\u6e38\u620f\u89e3\u8bf4\u4eba\u5458\u8fdb\u884c\u63a8\u5e7f\u6216\u5f55\u5236\u3001\u4f7f\u7528\u3001\u53d1\u5e03(\u76f4\u64ad\u6216\u8f6c\u64ad)\u3001\u64ad\u653e\u88ab\u544a\u80e1\u67d0\u7684\u6e38\u620f\u89e3\u8bf4\u97f3\u89c6\u9891\u5185\u5bb9\u3002<\/p>\n\n\n\n 7. KOL\u7ba1\u7406\u53ca\u8d23\u4efb\u627f\u62c5<\/strong>\u3002<\/p>\n\n\n\n MCN\u53ef\u4ee5\u901a\u8fc7\u5408\u540c\u6216\u516c\u53f8\u89c4\u7ae0\u5236\u5ea6\u5efa\u7acb\u5bf9KOL\u76f4\u64ad\u7684\u7ba1\u7406\uff0c\u907f\u514dKOL\u76f4\u64ad\u4e0d\u5f53\u5185\u5bb9\u5bfc\u81f4(\u77e5\u8bc6\u4ea7\u6743\u7b49)\u4fb5\u6743\u7ea0\u7eb7\uff0c\u751a\u81f3\u56e0\u8fdd\u6cd5\u3001\u4e0d\u826f\u4fe1\u606f\u635f\u5bb3MCN\u54c1\u724c\u5f62\u8c61\u53ca\u8fdd\u53cd\u76d1\u7ba1\u89c4\u5b9a\uff1b\u8fd9\u6837\u7684\u5185\u90e8\u7ba1\u7406\u5236\u5ea6\u4e5f\u6709\u52a9\u4e8e\u65e5\u540e\u53d1\u751f\u7ea0\u7eb7\u8fdb\u5165\u8bc9\u8bbc\u65f6MCN\u5360\u636e\u6709\u5229\u5730\u4f4d\u3002\u540c\u65f6\uff0c\u53ef\u4ee5\u5728\u5408\u540c\u4e2d\u660e\u786e\u7ea6\u5b9a\u53d1\u751f\u7ea0\u7eb7\u6216\u635f\u5931\u540e\u5bf9KOL\u8ffd\u507f\u6743\u3002\u5178\u578b\u7684\u5408\u540c\u6761\u6b3e\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/p>\n\n\n\n 8. \u8fdd\u7ea6\u91d1\u6761\u6b3e<\/strong>\u3002\u8fdd\u7ea6\u91d1\u6761\u6b3e(\u53ca\u5176\u4ed6\u4e89\u8bae\u89e3\u51b3\u6761\u6b3e)\u53ef\u6709\u6548\u51cf\u5c11\u8fdd\u7ea6(\u5c24\u5176\u662fMCN\u95f4\u6316\u5899\u811a\u3001\u6076\u6027\u7ade\u4e89\u5bfc\u81f4\u7684\u8fdd\u7ea6)\uff0c\u5e76\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u964d\u4f4e\u7ef4\u6743\u6210\u672c\u3002\u4e0d\u8fc7\uff0c\u8fdd\u7ea6\u91d1\u4e0d\u4e00\u5b9a\u8d8a\u9ad8\u8d8a\u597d\uff0c\u53f8\u6cd5\u5b9e\u8df5\u4e2d\uff0c\u4e00\u822c\u6839\u636e\u5177\u4f53\u635f\u5bb3\u627f\u62c5\u5224\u5b9a\u8fdd\u7ea6\u91d1\u6761\u6b3e\u7684\u9002\u7528\u53ca\u5177\u4f53\u91d1\u989d\uff1b\u8fc7\u9ad8\u7684\u8fdd\u7ea6\u91d1\u8fd8\u53ef\u80fd\u4f7fMCN\u9762\u4e34\u9006\u5411\u9009\u62e9\u7684\u56f0\u5883\uff0c\u628a\u4e00\u90e8\u5206\u6709\u6f5c\u529b\u7684KOL\u6392\u9664\u5728\u7f14\u7ea6\u8303\u56f4\u4e4b\u5916\u3002\u5b9e\u8df5\u4e2d\uff0c\u5408\u540c\u4e2d\u5e38\u4ee5\u6295\u5165\u8d39\u7528\u3001KOL\u6536\u5165\u4f5c\u4e3a\u8fdd\u7ea6\u91d1\u7684\u8ba1\u7b97\u4f9d\u636e\uff0c\u5728\u6b64\u79cd\u60c5\u51b5\u4e0b\uff0cMCN\u5728\u7ecf\u8425\u8fc7\u7a0b\u4e2d\u5e94\u5bf9\u76f8\u5173\u6750\u6599\u8bc1\u636e\u59a5\u5584\u7559\u5b58\uff0c\u4ee5\u4fbf\u4e8e\u53d1\u751f\u7ea0\u7eb7\u65f6\u4e3e\u8bc1\u3002<\/p>\n\n\n\n MCN\u4f5c\u4e3a\u4e00\u79cd\u65b0\u5174\u7684\u4e1a\u6001\uff0c\u5728\u884c\u4e1a\u51c6\u5165\u3001\u98ce\u63a7\u548c\u5408\u89c4\u7684\u4fa7\u91cd\u70b9\u7b49\u65b9\u9762\u4e0e\u4f20\u7edf\u4f01\u4e1a\u5b58\u5728\u533a\u522b\uff0c\u65e2\u6709\u7684\u6cd5\u5f8b\u5bf9MCN\u591a\u6709\u9002\u7528\u4e4b\u4f59\u5730\uff0cMCN\u7684\u7ecf\u8425\u8005\u5bf9\u6b64\u5e94\u6295\u4ee5\u8db3\u591f\u7684\u91cd\u89c6\u3002<\/p>\n\n\n\n \u6587\u6e90\uff1a\u91d1\u675c\u7814\u7a76\u9662<\/p>\n\n\n\n \u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u521b\u610f\u77ed\u89c6\u9891\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u4ee3\u5199\u4ee3\u53d1\u7b49\uff1b<\/p>\n\n\n\n 618 \u79cd\u8349\u5927\u4fc3\uff0c\u8bb0\u5f97\u79c1\u4fe1\u5594\uff5e<\/p>\n\n\n\n \u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd) <\/p>\n\n\n\n \u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n
\u4e09\u3001MCN\u4e0eKOL\u7b7e\u7ea6\u98ce\u63a7\u8981\u70b9<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n
<\/figure><\/div>\n\n\n\n
<\/figure><\/div>\n\n\n\n
<\/figure><\/div>\n\n\n\n
<\/figure><\/div>\n\n\n\n
\u56db\u3001\u5c0f\u7ed3<\/strong><\/h2>\n\n\n\n