{"id":32208,"date":"2020-06-27T10:48:19","date_gmt":"2020-06-27T02:48:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=32208"},"modified":"2021-06-08T13:34:55","modified_gmt":"2021-06-08T05:34:55","slug":"aarrr%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b%e5%ad%a6%e4%b9%a0%ef%bc%9a%e5%a6%82%e4%bd%95%e5%81%9a%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e8%ae%be%e8%ae%a1%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/32208.html","title":{"rendered":"AARRR\u7528\u6237\u589e\u957f\u6a21\u578b\u5b66\u4e60\uff1a\u5982\u4f55\u505a\u7528\u6237\u589e\u957f\u8bbe\u8ba1\uff1f"},"content":{"rendered":"\n<p>\u5927\u5bb6\u8fd1\u51e0\u5e74\u7ecf\u5e38\u4f1a\u542c\u5230<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" 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class=\"has-text-align-center wp-block-heading\"><strong>\u4e09\u3001\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention)<\/strong><\/h2>\n\n\n\n<p>\u7559\u5b58\u7387\u5f80\u5f80\u662f\u8861\u91cf\u4ea7\u54c1\u6216\u8fd0\u8425\u7684\u4e00\u4e2a\u91cd\u8981\u6307\u6807\u3002\u9996\u5148\uff0c\u4e00\u5b9a\u8981\u4e86\u89e3\u6211\u4eec\u81ea\u5df1\u7684\u4ea7\u54c1\u7684\u7528\u6237\u90fd\u662f\u54ea\u4e9b\uff0c\u54ea\u4e9b\u7528\u6237\u662f\u6211\u4eec\u7684\u5fe0\u5b9e\u7528\u6237\uff0c\u7528\u6237\u90fd\u5728\u6211\u4eec\u7684\u4ea7\u54c1\u4e2d\u505a\u4e86\u54ea\u4e9b\u64cd\u4f5c\u6216\u884c\u4e3a\uff0c\u4e3b\u8981\u4f7f\u7528\u4ec0\u4e48\u529f\u80fd\uff0c\u90fd\u5728\u4ec0\u4e48\u65f6\u5019\u6bb5\u4f7f\u7528\uff0c\u56e0\u4e3a\u4ec0\u4e48\u800c\u4f7f\u7528\u6216\u8005\u8bf4\u56e0\u4e3a\u4ec0\u4e48\u518d\u6b21\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u91cc\u6211\u63a8\u8350\u53ef\u4ee5\u4f7f\u7528\u540c\u7fa4\u7ea7\u5206\u6790\u6cd5(Cohort Analysis\uff09\u6765\u63d0\u5347\u7528\u6237\u7559\u5b58\uff0c\u5373\u53ef\u4ee5\u901a\u8fc7\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\u5206\u7ea7\u522b\u5206\u884c\u4e3a\u5206\u6e20\u9053\u6765\u8fdb\u884c\u7684\u4e00\u79cd\u5efa\u6a21\u65b9\u6cd5\u3002\u6709\u5229\u4e8e\u8861\u91cf\u7528\u6237\u5728\u6bcf\u4e2a\u6f0f\u6597\u7528\u6237\u7684\u6d41\u5931\uff0c\u5e2e\u52a9\u6211\u4eec\u4e86\u89e3\u81ea\u5df1\u7684\u4ea7\u54c1\u53ca\u7528\u6237\u7684\u884c\u4e3a\u3002\u53ef\u4ee5\u901a\u8fc7\u8fd9\u79cd\u6570\u636e\u5206\u6790\u65b9\u5f0f\u627e\u5230\u7528\u6237\u7406\u60f3\u7684\u65c5\u7a0b\uff0c\u7136\u540e\u6fc0\u52b1\u65b0\u7684\u7528\u6237\u53bb\u8d70\u8fd9\u4e2a\u8def\u5f84\uff0c\u4f53\u9a8c\u4ea7\u54c1\uff0c\u7136\u540e\u518d\u521b\u5efaAHA\u65f6\u523b\u6765\u7559\u4f4f\u7528\u6237\uff0c\u5e76\u4e0d\u65ad\u7684\u4f18\u5316\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u6bd4\u5982\u7535\u5546\u7c7b\u7684\uff0c80%\u7684\u7528\u6237\u5728\u770b\u5b8c\u5546\u54c1\u8be6\u60c5\u9875\u6216\u89c6\u9891\u63a8\u8350\u4ee5\u540e\u5c31\u4e0b\u5355\u5b8c\u6210\u8d2d\u4e70\u884c\u4e3a\uff0c\u90a3\u6211\u4eec\u9700\u8981\u5e94\u5bf9\u4e24\u4e2a\u95ee\u9898<\/p>\n\n\n\n<p>\u7b2c\u4e00\u5c31\u662f\u6210\u529f\u8d2d\u4e70\u7684\u7528\u6237\u4ed6\u4eec\u6d4f\u89c8\u591a\u957f\u65f6\u95f4\u5b8c\u6210\u4e86\u8d2d\u4e70\uff1f<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u4e2a\u8fd920%\u6d41\u5931\u7528\u6237\uff0c\u5bf9\u5176\u8fdb\u884c\u201c\u4e8c\u6b21\u8425\u9500\u201d\u7684\u65f6\u95f4\u70b9\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\u5f97\u5230\u7684\u7ed3\u679c\u662f\uff0c\u6211\u4eec\u5e94\u8be5\u5c3d\u91cf\u7684\u5f15\u5bfc\u7528\u6237\u5728\u7279\u5b9a\u7684\u65f6\u95f4\u5185\u6d4f\u89c8\u5b8c\u5185\u5bb9\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u7ed9\u51fa\u7684\u4ea7\u54c1\u8be6\u60c5\u8981\u5141\u8bb8\u7528\u6237\u5728\u7279\u5b9a\u7684\u65f6\u95f4\u5185\u4e86\u89e3\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u4e2a\u5f97\u5230\u7684\u7ed3\u679c\u662f\uff0c\u6211\u4eec\u662f\u4e0d\u662f\u5728\u67d0\u4e2a\u73af\u8282\u91cc\u52a0\u4e00\u4e2a\u4f18\u60e0\u4fc3\u9500\u5238\uff0c\u6298\u6263\u5238\uff0c\u7ea2\u5305\u7b49\u3002\u6216\u8005\u5728\u672a\u6765\u7684\u51e0\u5929\u5185\u5bf9\u4e8c\u6b21\u8425\u9500\u662f\u6700\u4f73\u65f6\u95f4\uff0c\u8fd9\u4e9b\u90fd\u662f\u6211\u4eec\u53ef\u5229\u7528\u6570\u636e\u5206\u6790\u89c2\u5bdf\u5230\u7684\u3002<\/p>\n\n\n\n<p>\u8861\u91cf\u6307\u6807\u6709\uff1a<\/p>\n\n\n\n<p>\u65e5\u7559\u5b58\u7387\u3001\u5468\u7559\u5b58\u7387\u3001\u6708\u7559\u5b58\u7387\u6307\u6807\uff0c\u4ee5\u53ca\u5b9a\u4e49\u6d41\u5931\u7387\uff08\u6839\u636e\u672c\u8eab\u4ea7\u54c1\u5b9a\u4e49\uff09\uff0c\u4e00\u822c\u5de5\u5177\u7c7b\u7684\u9996\u6708\u7559\u5b58\u7387\u8981\u6bd4\u6e38\u620f\u7684\u8981\u9ad8\u3002<\/p>\n\n\n\n<p><strong>\u77e5\u8bc6\u70b9\u63d0\u5347\u7559\u5b58\u7684\u65b9\u5f0f\u6709\uff1a<\/strong><\/p>\n\n\n\n<ul 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wp-block-heading\"><strong>\u56db\u3001\u8f6c\u5316\uff08REVENUE\uff09<\/strong><\/h2>\n\n\n\n<p>\u5f53\u6709\u8db3\u591f\u7684\u7528\u6237\u57fa\u6570\u4e4b\u540e\uff0c\u624d\u662f\u7edd\u5927\u90e8\u5206\u4ea7\u54c1\u5f00\u59cb\u53d8\u73b0\u7684\u673a\u4f1a\u3002\u90a3\u5728\u53d8\u73b0\u8fc7\u7a0b\u4e2d\u6700\u91cd\u8981\u7684\u5c31\u662f\uff1a\u5982\u4f55\u80fd\u5c3d\u6700\u5927\u7684\u52aa\u529b\u63d0\u9ad8\u8f6c\u5316\uff1f<\/p>\n\n\n\n<p><strong>\u65b0\u4ea7\u54c1\u4e0a\u7ebf\u540e\u91c7\u7528\u514d\u8d39\u4f53\u9a8c\uff0c\u9001\u5238\u7684\u65b9\u5f0f<\/strong><\/p>\n\n\n\n<p>\u9488\u5bf9\u65b0\u4ea7\u54c1\u7684\u4e0a\u67b6\uff0c\u591a\u6570\u516c\u53f8\u91c7\u7528\u8f70\u70b8\u5f0f\u7684\u4f18\u60e0\u8fc5\u901f\u62a2\u5360\u5e02\u573a\uff0c\u65f6\u95f4\u5c31\u662f\u751f\u547d\u8fd9\u8bdd\u4e00\u70b9\u90fd\u6ca1\u9519\u3002\u745e\u5e78\u5496\u5561\u3001\u997f\u4e86\u4e48\u3001\u7f8e\u56e2\u6253\u8f66\u3001\u6ef4\u6ef4\u7b49\u7b49\uff0c\u65e0\u4e00\u4f8b\u5916\u90fd\u662f\u5728\u8d44\u672c\u7684\u652f\u6301\u4e0b\uff0c\u901a\u8fc7\u70e7\u94b1\u7684\u6a21\u5f0f\u5feb\u901f\u57f9\u517b\u7528\u6237\u7fa4\u4f53\u548c\u7528\u6237\u4e60\u60ef\u3002\u53ea\u8981\u4e60\u60ef\u4e00\u65e6\u517b\u6210\uff0c\u90a3\u4e48\uff0c\u5475\u5475\uff0c\u5f00\u59cb\u5272\u97ed\u83dc\u3002<\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u5185\u7684\u53d8\u73b0\u4f53\u9a8c\u8def\u5f84\u662f\u5426\u8db3\u591f\u597d<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u5185\uff0c\u53d8\u73b0\u6709\u5f88\u591a\u65b9\u5f0f\u3002\u5e7f\u544a\u4f4d\u51fa\u79df\u6536\u5165\u3001\u5546\u54c1\u8d2d\u4e70\u8f6c\u5316\u3001\u9ad8\u7ea7\u670d\u52a1\u8d2d\u4e70\u8f6c\u5316\u3002\u8f6c\u5316\u4f53\u9a8c\u4e2d\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u6d89\u53ca\u652f\u4ed8\u8d2d\u4e70\u7684\u6d41\u7a0b\u662f\u5426\u8db3\u591f\u7b80\u5355\u7b49\u3002\u6bd5\u7adf\u4ee5\u6700\u77ed\u8def\u5f84\u5b8c\u6210\u8f6c\u5316\u624d\u662f\u738b\u9053\uff0c\u591a\u4e00\u6b65\u9aa4\u5c31\u591a\u4e00\u6d41\u5931\u3002<\/p>\n\n\n\n<p><strong>\u662f\u5426\u5728\u5b8c\u6210\u6307\u5b9a\u8def\u5f84\u548c\u64cd\u4f5c\u540e\uff0c\u80fd\u591f\u518d\u6b21\u7ee7\u7eed\u5438\u5f15\u7528\u6237\u4f7f\u7528<\/strong><\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5f53\u5355\u4e2a\u7528\u6237\u5b8c\u6210\u8f6c\u5316\u540e\uff0c\u662f\u5426\u901a\u8fc7\u67d0\u4e9b\u63aa\u65bd\u5c06\u7528\u6237\u5f62\u6210\u4e8c\u6b21\u8f6c\u5316\u6216\u4e09\u6b21\u8f6c\u5316\uff1f<\/p>\n\n\n\n<p>\u56e0\u4e3a\u8001\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c\u8fdc\u8fdc\u4f4e\u4e8e\u65b0\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c\uff0c\u4e00\u822c\u4ea7\u54c1\u4f1a\u5728\u7528\u6237\u5b8c\u6210\u8f6c\u5316\u540e\u518d\u6b21\u53d1\u653e\u4f18\u60e0\u5185\u5bb9\u3002\u7f8e\u56e2\u3001\u997f\u4e86\u4e48\u5f53\u7528\u6237\u5b8c\u6210\u8ba2\u5355\u540e\u5c31\u4f1a\u5206\u4eab\u83b7\u7ea2\u5305\uff0c\u4fc3\u4f7f\u7528\u6237\u518d\u6b21\u4f7f\u7528\u4ea7\u54c1\u3002\u5f53\u7136\u7528\u6237\u4ed8\u8d39\u7684\u4ea7\u54c1\/\u670d\u52a1\u8db3\u591f\u597d\uff0c\u90a3\u4e48\u7528\u6237\u81ea\u7136\u800c\u7136\u7684\u4f1a\u518d\u6b21\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u53d8\u73b0\u6536\u5165\u7684\u6765\u6e90\u4e3b\u8981\u6765\u81ea\u4e8e\uff1a\u4ed8\u8d39\u5e94\u7528\u3001\u5e94\u7528\u5185\u4ed8\u8d39\u3001\u5e7f\u544a\u6536\u5165\u3001\u6d41\u91cf\u6536\u5165\u7b49\u3002\u524d\u8005\u7528\u6237\u7559\u5b58\u8d8a\u4e45\uff0c\u7528\u6237\u57fa\u7840\u8d8a\u5927\uff0c\u53ef\u6536\u5165\u4e5f\u4f1a\u589e\u52a0\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-2.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e3b\u8981\u8861\u91cf\u6307\u6807\u6709\uff1a<\/strong><\/p>\n\n\n\n<p>\uff081\uff09ARPU\u503c\u3001\u5ba2\u5355\u4ef7\u3001ARPP\uff08\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff09\u503c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ARPU\u503c\u662f\u6307\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff08\u603b\u6536\u5165\/\u5ba2\u6237\u6570\uff09\u4e00\u822c\u6e38\u620f\u4e0e\u793e\u4ea4\u5e73\u53f0\u6bd4\u8f83\u770b\u91cd\u3002<\/li><li>ARPP\u4ea7\u662f\u6307\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff08\u603b\u6536\u5165\/\u4ed8\u8d39\u7528\u6237\u6570\uff09<\/li><li>\u5ba2\u5355\u4ef7\u662f\u6307\u5e73\u5747\u6bcf\u4e2a\u5ba2\u6237\u8ba2\u5355\u7684\u6536\u5165\uff08\u603b\u6536\u5165\/\u8ba2\u5355\u6570\uff09\uff0c\u7535\u5546\u6bd4\u8f83\u770b\u91cd\u3002<\/li><\/ul>\n\n\n\n<p>\uff082\uff09\u5229\u6da6\uff0c\u5373\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09-\u83b7\u5ba2\u6210\u672c\uff08CAC\uff09=\u5229\u6da6<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>LTV(Life time Value),\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u6307\u7684\u662f\u6bcf\u4e2a\u7528\u6237\uff08\u8d2d\u4e70\u8005\u3001\u4f1a\u5458\u3001\u4f7f\u7528\u8005\uff09\u5728\u9996\u6b21\u767b\u9646\u5230\u6700\u540e\u4e00\u6b21\u521b\u9020\u6216\u8d21\u732e\u7684\u4ef7\u503c\u3002\u6bd4\u5982\uff0c\u767b\u9646\u6e38\u620f\u7684\u65f6\u5019\uff0c\u4ece\u7b2c\u4e00\u6b21\u5230\u6700\u540e\u4e00\u6b21\u7684\u6e38\u620f\u6536\u5165\u3002CAC(Customer Acquisition Cost),\u662f\u83b7\u5f97\u5355\u4e2a\u5ba2\u6237\u7684\u5e73\u5747\u8d39\u7528\u3002<br><\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u4e94\u3001\u4f20\u64ad\uff08REFER\uff09<\/strong><\/h2>\n\n\n\n<p>\u4f20\u64ad\u662f\u4f60\u4ea7\u54c1\u7531\u70b9\u5411\u9762\u6269\u5c55\u7684\u91cd\u8981\u4e00\u6b65\uff0c\u6709\u6b63\u5411\u6709\u8d1f\u5411\u3002\u4eba\u6210\u4e3a\u5206\u4eab&amp;\u4f20\u64ad\u4e2d\u7684\u65b0\u6e20\u9053\uff0c\u7528\u6237\u662f\u4f20\u64ad\u8005\u6216\u662f\u8425\u9500\u8005\u90fd\u5df2\u7ecf\u4e0d\u518d\u91cd\u8981\u4e86\uff0c\u91cd\u8981\u7684\u662f\u5206\u4eab\u8fc7\u7a0b\u4e2d\u5f7c\u6b64\u4fe1\u4efb\u7684\u4eba\u683c\u80cc\u4e66\u3002\u5bf9\u4e8e\u4f20\u64ad\u8005\u6765\u8bf4\uff0c\u4ed6\u5206\u4eab\u7684\u8d8a\u591a\uff0c\u83b7\u53d6\u7684\u4e5f\u5c31\u8d8a\u591a\u3002<\/p>\n\n\n\n<p><strong>\u6b63\u5411\u4f20\u64ad<\/strong><\/p>\n\n\n\n<p>\u6b63\u5411\u4f20\u64ad\u5373\u662f\uff1a\u7fa4\u4f53\u6216\u4e2a\u4f53\uff0c\u5728\u7279\u5b9a\u60c5\u51b5\u4e0b\uff0c\u521a\u597d\u6709\u9700\u8981\u8fd9\u4e2a\u4ea7\u54c1\u89e3\u51b3\u7684\u75db\u70b9\u3002\u90a3\u4e48\u4f60\u4f1a\u5f88\u4e50\u610f\u7684\u5c06\u4f60\u8ba4\u4e3a\u6700\u597d\u7684\u4ea7\u54c1\u8fdb\u884c\u6709\u6548\u7684\u5206\u4eab\u3002\u5f53\u4f60\u4f7f\u7528\u67d0\u4e2a\u4ea7\u54c1\u540e\uff0c\u786e\u5b9e\u6253\u52a8\u4e86\u4f60\uff0c\u4f5c\u4e3a\u4ea7\u54c1\u72c2\u70ed\u8005\uff0c\u4f60\u540c\u6837\u4f1a\u8fdb\u884c\u4ea7\u54c1\u7684\u5206\u4eab\u3002<\/p>\n\n\n\n<p>\u53e3\u7891\u4f20\u64ad\uff0c\u63d0\u5347\u4ea7\u54c1\u7528\u6237\u4f53\u9a8c<\/p>\n\n\n\n<p>\u88c2\u53d8\uff1a\u5fae\u535a\u3001\u5fae\u4fe1\u3001\u6296\u97f3\u7b49\u90fd\u53ef\u4ee5\u6210\u4e3a\u88c2\u53d8\u7684\u5a92\u4ecb\uff0c\u6301\u7eed\u5e26\u6765\u65b0\u7528\u6237\u3002\u518d\u56de\u5230\u83b7\u5ba2\u5f62\u6210\u65b0\u4e00\u8f6e\u589e\u957f\u6d3b\u52a8\u3002\u4f20\u64ad\u5206\u4eab\u5f97\u4f18\u60e0\uff0c\u4f60\u8d8a\u5206\u4eab\u8d8a\u83b7\u53d6\uff0c\u9080\u8bf7\u597d\u53cb\u83b7\u5f97\u4f18\u60e0\u5238\u3001\u9080\u8bf7\u597d\u53cb\u5e2e\u4f60\u5b8c\u6210\u4efb\u52a1\u7b49\u3002\u6fc0\u52b1\u63aa\u65bd\uff1a\u8fd4\u73b0\u3001\u6298\u6263\u5238\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u8d1f\u5411\u4f20\u64ad<\/strong><\/p>\n\n\n\n<p>\u5f53\u7136\u4f20\u64ad\u65e2\u6709\u6b63\u5411\u540c\u65f6\u4e5f\u4f1a\u5b58\u5728\u8d1f\u5411\u7684\u4f20\u64ad\uff0c\u88ab\u4eba\u9645\u5173\u7cfb\u7684\u7ed1\u67b6\u4f20\u64ad\u3002\u4f8b\u5982\uff1a\u5f53\u5e74\uff0c\u8f6c\u53d1\u8fd9\u6bb5\u8bdd\u5230\u4e0d\u540c\u7684\u7fa4\uff0c\u5426\u5219\u5c31\u4f1a\u6b7bXXXX\u3002\u5e73\u53f0\u6d89\u5acc\u6b3a\u8bc8\u6d88\u8d39\u8005\uff0c\u9020\u6210\u7528\u6237\u67d0\u4e9b\u65b9\u9762\u7684\u635f\u5931\u3002\u53ea\u8981\u4f5c\u4e3a\u4ea7\u54c1\u65b9\u5f00\u59cb\u4ee5\u4e0d\u6b63\u5f53\u7684\u624b\u6bb5\u6765\u83b7\u53d6\u8d22\u5bcc\u65f6\uff0c\u90a3\u5c06\u7ed9\u4ea7\u54c1\u5e26\u6765\u7684\u662f\u6bc1\u706d\u6027\u7684\u521b\u4f24\uff0c\u7528\u6237\u5efa\u7acb\u8d77\u7684\u4fe1\u4efb\u4f1a\u5168\u76d8\u6e83\u6563\uff0c\u5899\u5012\u4f17\u4eba\u63a8\u4e5f\u4e0d\u662f\u4f8b\u5916\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u5927\u591a\u6570\u4ea7\u54c1\u90fd\u662f\u91c7\u7528\u7684\u6fc0\u52b1\u624b\u6bb5\u523a\u6fc0\u7528\u6237\u8fdb\u884c\u81ea\u4f20\u64ad\u63a8\u8350\uff0c\u5982\u4f55\u83b7\u53d6\u7528\u6237\uff0c\u5176\u5b9e\u8ba9\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\u7684\u65b9\u5f0f\u662f\u6bd4\u8f83\u826f\u6027\u7684\u5faa\u73af\u3002\u6700\u5e38\u7528\u7684\u624b\u6bb5\u5c31\u662f\u63a8\u8350\u597d\u53cb\u6ce8\u518c\u7ed9\u4e88\u53cc\u65b9\u5956\u52b1\u3002\u8861\u91cf\u6307\u6807\uff1aK\u56e0\u5b50\uff0cK\u56e0\u5b50=\u7528\u6237\u5411\u670b\u53cb\u53d1\u51fa\u9080\u8bf7\u6570\u636e*\u63a5\u6536\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387\uff0c\u5f53\u5927\u4e8e1\u65f6\uff0c\u7528\u6237\u7fa4\u4f1a\u589e\u957f\uff0c\u5c0f\u4e8e1\u65f6\uff0c\u7528\u6237\u5230\u67d0\u4e2a\u89c4\u6a21\u5c06\u4f1a\u505c\u6b62\u81ea\u4f20\u64ad\u589e\u957f\u3002\u800c\u73b0\u5b9e\u4e2d\uff0c\u5927\u4e8e1\u7684\u6bd4\u8f83\u5c11\u3002<\/p>\n\n\n\n<p><strong>\u63d0\u5347\u7528\u6237\u63a8\u8350\u70b9\u6709\u54ea\u4e9b\uff1a<\/strong>\u589e\u957f\u6a21\u578bAARRR\u8d2f\u7a7f\u7684\u662f\u6574\u4e2a\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\u548c\u6f0f\u6597\u5206\u6790\uff0c\u6211\u4eec\u4e0d\u80fd\u5fd8\u8bb0\u6211\u4eec\u5206\u6790\u7684\u8d77\u70b9\u548c\u521d\u8877\uff0c\u9700\u8981\u4e0d\u65ad\u7684\u89c2\u5bdf\u6570\u636e\u3002\u4e2a\u4eba\u8ba4\u4e3a\uff0c\u6570\u636e\u662f\u63d0\u4f9b\u6211\u4eec\u8fdb\u884c\u6bd4\u5bf9\u548c\u6316\u6398\u624d\u6709\u4ef7\u503c\u7684\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u5206\u6790\u4e5f\u5fc5\u987b\u4ee5\u4ea7\u54c1\u6216\u4e1a\u52a1\u672c\u8eab\u7684\u76ee\u6807\u51fa\u53d1\uff0c\u53ef\u4ee5\u4ece\u7528\u6237\u573a\u666f\u3001\u7528\u6237\u884c\u4e3a\u6216\u4e8b\u4ef6\u3001\u6e20\u9053\u6765\u6e90\u3001\u4ea7\u54c1\u529f\u80fd\u70b9\u3001\u7528\u6237\u751f\u547d\u5468\u671f\u3001\u7528\u6237\u5206\u7fa4\u53ca\u5206\u5c42\u3001\u4e1a\u52a1\u8fd0\u8425\u6570\u636e\u53ca\u4ea7\u54c1\u4f53\u9a8c\u7b49\u7ef4\u5ea6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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b\" title=\"\u7528\u6237\u589e\u957f\u6a21\u578b\" 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class=\"has-text-align-center 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-4.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-5.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-6.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>\u4e3a\u4e86\u9632\u6b62\u7528\u6237\u586b\u5199\u4fe1\u606f\u8fc7\u4e8e\u590d\u6742\u800c\u5bfc\u81f4\u7684\u6d41\u5931\uff0c\u4f1a\u8ba9\u7528\u6237\u5148\u652f\u4ed8\u518d\u586b\u5199<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-7.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-8.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-9.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-10.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-11.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-12.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-13.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-14.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u6d41\u7a0b\u8bbe\u7f6e\u5c31\u50cf\u94a9\u5b50\u4e00\u6837\uff0c\u6162\u6162\u6162\u6162\u7684\u628a\u7528\u6237\u52fe\u4f4f\u3002<\/strong><\/p>\n\n\n\n<p>\u4e4b\u540e\u4f1a\u6709\u4e13\u5c5e\u7684\u8f85\u5bfc\u8001\u5e08\u6dfb\u52a0\u5bb6\u957f\u5fae\u4fe1\uff0c\u8fdb\u884c1V1\u7684\u552e\u540e\u670d\u52a1\uff0c\u5411\u5bb6\u957f\u53d1\u9001\u8bfe\u7a0b\u4fe1\u606f\uff0c\u4e0a\u8bfe\u65b9\u5f0f\uff0c\u8bfe\u7a0b\u6bcf\u65e5\u6253\u5361\u5b66\u4e60\u60c5\u51b5\uff0c\u5e76\u5c06\u5bb6\u957f\u62c9\u5165\u793e\u7fa4\uff0c\u8425\u9020\u2018\u73ed\u7ea7\u2019\u6982\u5ff5\u548c\u5171\u540c\u5b66\u4e60\u7684\u5c0f\u5708\u6c1b\u56f4\uff0c\u4fc3\u4f7f\u5bb6\u957f\u548c\u5b69\u5b50\u7684\u5b66\u4e60\u70ed\u60c5\uff0c\u7fa4\u4f53\u5b66\u4e60\u4e00\u5b9a\u6bd4\u4e2a\u4eba\u5b66\u4e60\u66f4\u6709\u6fc0\u52b1\u6027\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u4e0b\u8f7dAPP\u540e\u627e\u5230\u4e86\u8bfe\u7a0b\u7684\u4e3b\u9875\u548c\u8001\u5e08\u7684\u4e3b\u9875\uff0c\u8fd9\u91cc\u7684APP\u6574\u4e2a\u7684\u4f53\u9a8c\u548c\u89c6\u89c9\u4e5f\u4f1a\u4e00\u5b9a\u7a0b\u5ea6\u7684\u5f71\u54cd\u5bb6\u957f\u7684\u5224\u65ad\u3002\u597d\u7684\u4ea7\u54c1\u4f53\u9a8c\u548c\u8bfe\u5802\u4f53\u9a8c\u6700\u7ec8\u4fc3\u4f7f\u7528\u6237\u5b8c\u6210\u4e86\u8fd9\u4e00\u6b21\u77ed\u671f\u73ed\u7684\u5b66\u4e60\u8bfe\u7a0b\uff0c\u5b8c\u6210\u4e86\u4e00\u6b21\u5b8c\u6574\u7684\u65b0\u7528\u6237\u6fc0\u6d3b\uff0c\u8ba9\u7528\u6237\u76f4\u89c2\u4f53\u9a8c\u548c\u611f\u53d7\u4e86\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\u548c\u4ef7\u503c\u3002<\/p>\n\n\n\n<p><strong>3.\u7528\u6237\u7559\u5b58<\/strong><\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u6b63\u5728\u5b8c\u6210\u77ed\u671f\u73ed\u7684\u8bfe\u7a0b\u65f6\uff0c\u53ef\u4ee5\u601d\u8003\u7684\u662f\u5728\u7528\u6237\u7684\u8bfe\u4e2d\uff0c\u5982\u4f55\u63d0\u5347\u7528\u6237\u7684\u7559\u5b58\uff0c\u6bd4\u5982\u8bfe\u4e2d\u7684\u8f85\u5bfc\u8001\u5e08\u9002\u65f6\u7684\u5411\u5bb6\u957f\u63a8\u9001\u6bcf\u5929\u7684\u8bfe\u7a0b\u91cd\u70b9\uff0c\u4ee5\u53ca\u5b69\u5b50\u7684\u5b8c\u6210\u60c5\u51b5\uff0c\u76ee\u524d\u4ece\u51e0\u4e2aK12\u4ea7\u54c1\u53ef\u4ee5\u770b\u51fa\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u53f7\/\u8001\u5e08\u5fae\u4fe1\/\u8bfe\u5802\u793e\u7fa4\uff0c\u662f\u63d0\u5347\u7528\u6237\u7559\u5b58\u7684\u91cd\u8981\u573a\u666f\u3002\u7528\u6237\u4f7f\u7528\u5fae\u4fe1\u7684\u65f6\u95f4\u4e00\u5b9a\u6bd4\u5728APP\u6216\u4ea7\u54c1\u5185\u957f\uff0c\u5e76\u4e14\u5df2\u7ecf\u57f9\u517b\u4e86\u5fae\u4fe1\u4f53\u7cfb\u670d\u52a1\u7684\u4e60\u60ef\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-15.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>\u56fe\u4e3a\u718a\u732b\u535a\u58eb\u6bcf\u5929\u5728\u5b66\u4e60\u5b8c\u6210\u540e\u4f1a\u7ed9\u5230\u5bb6\u957f\u7528\u6237\u7684\u5b66\u4e60\u62a5\u544a\uff0c\u6e05\u6670\u7684\u63cf\u8ff0\u4e86\u5b69\u5b50\u5f53\u5929\u7684\u5b66\u4e60\u77e5\u8bc6\u70b9\uff0c\u660e\u663e\u8fd9\u4e5f\u662f\u901a\u8fc7\u7528\u6237\u7fa4\u4f53\u5206\u6790\u4e4b\u540e\uff0c\u7cbe\u51c6\u7684\u9501\u5b9a\u4e86\u76ee\u6807\u5bb6\u957f\u7fa4\u4f53\u5bf9\u4e8e\u5b69\u5b50\u7684\u6559\u80b2\u7406\u5ff5\u3002\u901a\u8fc7\u6bcf\u65e5\u3010\u505a\u4efb\u52a1\u3011\u3010\u5b66\u4e60\u62a5\u544a\u3011\u7684\u5f62\u5f0f\u6765\u505a\u5230\u7528\u6237\u6d3b\u8dc3\u7559\u5b58\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u5728\u89c6\u89c9\u8bbe\u8ba1\u4e0a\uff0c\u4e5f\u80fd\u770b\u51fa\uff0c\u51f8\u663e\u3010\u54c1\u724c\u54c1\u8d28\u3011\u3010\u5b66\u4e60\u5185\u5bb9\u3011<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-16.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/06\/640-17.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u4ea7\u54c1\u4f53\u9a8c\u5c42\u9762\u3010\u718a\u732b\u535a\u58eb\u8bc6\u5b57\u3011\u5f88\u597d\u7684\u638c\u63e1\u4e86\u5b66\u5458\u7fa4\u4f53\u7684\u7279\u5f81\uff0c3-5\u5c81\u7684\u5b66\u524d\u5b66\u9f84\u5b69\u5b50\u4e0d\u5b9c\u6bcf\u5929\u770b\u7535\u5b50\u4ea7\u54c1\u8fc7\u4e45\u7684\u5bb6\u957f\u7528\u6237\u5fc3\u6001\uff0c\u5c06\u8bc6\u5b57\u7684\u8bfe\u7a0b\u8bbe\u7f6e\u6210\u6bcf\u5929\u534a\u5c0f\u65f6\u5185\u5b8c\u6210\u7684\u3010\u6bcf\u65e5\u4efb\u52a1\u3011\uff0c\u4e0d\u65ad\u6fc0\u52b1\u5b66\u5458\u6bcf\u5929\u575a\u6301\u6253\u5361\uff0c\u6bcf\u5929\u6210\u529f\u5b8c\u6210\u4efb\u52a1\u540e\u4e5f\u4f1a\u6709\u76f8\u5e94\u7684\u60ca\u559c\u8bbe\u8ba1\u4f53\u9a8c\u7ed9\u5230\u5b69\u5b50\uff0c\u4fc3\u4f7f\u5b69\u5b50\u4ea7\u751fAHA\u65f6\u523b\u6765\u7559\u4f4f\u7528\u6237\uff0c\u5e76\u4e0d\u65ad\u7684\u4f18\u5316\u8fed\u4ee3\u3002<strong>PS\uff1a\u660e\u5929\u5b66\u4e60\u3010AHA\u65f6\u523b\u3011\u7684\u6982\u5ff5<\/strong><\/p>\n\n\n\n<p><strong>\u3010\u77e5\u8bc6\u70b9\u56de\u987e\u3011\u63d0\u5347\u7559\u5b58\u7684\u65b9\u5f0f\u6709\uff1a<\/strong><\/p>\n\n\n\n<ul 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