{"id":32419,"date":"2020-07-04T23:16:36","date_gmt":"2020-07-04T15:16:36","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=32419"},"modified":"2020-07-04T23:16:37","modified_gmt":"2020-07-04T15:16:37","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%9a%e5%88%9b%e9%80%a0%e6%ad%a3%e7%a1%ae%e7%9a%84%e4%ba%a7%e5%93%81%ef%bc%8c%e9%80%82%e8%80%85%e7%94%9f%e5%ad%98%e7%9a%84%e5%b8%82%e5%9c%ba%e6%b3%95%e5%88%99","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/32419.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\uff1a\u521b\u9020\u6b63\u786e\u7684\u4ea7\u54c1\uff0c\u9002\u8005\u751f\u5b58\u7684\u5e02\u573a\u6cd5\u5219 | Brands Say"},"content":{"rendered":"\n<p>\u521b\u4e1a\u516c\u53f8\u901a\u5e38\u6709\u7740\u975e\u5e38\u521b\u610f\u7684\u60f3\u6cd5\uff0c\u4f46\u4e0d\u662f\u6240\u6709\u7684\u521b\u65b0\u4ea7\u54c1\u90fd\u80fd\u591f\u5f97\u5230\u5f88\u597d\u7684\u5e02\u573a\u53cd\u9988\u3002\u4eca\u5929\u5c31\u6765\u7740\u91cd\u8bb2<strong> &#8211;\u00a0\u521b\u9020\u6b63\u786e\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">01<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u8bb2\u4e2a\u5173\u4e8eInstagram\u7684\u6545\u4e8b<\/strong><\/p>\n\n\n\n<p>\u8fd9\u7ae0\u7684\u5f00\u59cb\u662fInstagram\u7684\u6545\u4e8b\uff0c\u521b\u59cb\u4ebaKevin Systrom\u4e00\u5f00\u59cb\u5f00\u53d1\u4e86\u4e00\u4e2a<strong>\u793e\u4ea4\u6e38\u620fBurbn<\/strong>\uff0c\u6e38\u620f\u73a9\u5bb6\u5047\u8c61\u81ea\u5df1\u662f\u9ed1\u5e2e\u5927\u4f6c\uff0c\u901a\u8fc7\u5bf9\u6240\u5904\u7684\u4f4d\u7f6e\u8fdb\u884c\u7b7e\u5230\uff0c\u5236\u5b9a\u672a\u6765\u7684\u884c\u7a0b\u89c4\u5212\uff0c\u5f7c\u6b64\u517c\u5e76\u5730\u76d8\uff0c\u8d5a\u53d6\u70b9\u6570\u3002\u542c\u8d77\u6765\u5c31\u662f\u4e00\u4e2a<strong>\u590d\u6742\u65e0\u804a\u8fd8\u4e0d\u597d\u61c2\u7684\u4ea7\u54c1<\/strong>\uff0c<strong>\u7528\u6237\u6570\u91cf\u4e5f\u53ea\u8fbe\u5230\u4e861000\u4eba\u5de6\u53f3<\/strong>\u3002<\/p>\n\n\n\n<p>\u540e\u6765Kevin\u9009\u62e9\u7cbe\u7b80\u529f\u80fd\uff0c<strong>\u6293\u4f4f\u7528\u6237\u7684\u6838\u5fc3\u9700\u6c42<\/strong>\uff0c\u505a\u5230\u6700\u597d\u3002\u5728\u5206\u6790\u4e86Burbn\u7684\u73a9\u5bb6\u6570\u636e\u540e\uff0c\u4ed6\u63d0\u53d6\u4e86\u6e38\u620f\u4e2d\u7167\u7247\u5206\u4eab\u7684\u529f\u80fd\uff0c\u6210\u7acb\u4e86\u65b0\u7684\u4ea7\u54c1\u3002\u4ec5\u4ec5\u51e0\u4e2a\u5468\u4e4b\u540e\uff0c<strong>\u5e94\u7528\u7684\u7528\u6237\u91cf\u8fbe\u5230\u4e86100\u4e07<\/strong>\u3002\u5728Instagram\u6210\u7acb\u4e86<strong>\u4ec5\u4ec5551\u5929\u540e<\/strong>\uff0cFacebook\u4e8e2012\u5e74\u7528<strong>10\u4ebf\u7f8e\u91d1<\/strong>\u5c06\u5176\u6536\u8d2d\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">02<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u4ea7\u54c1\u548c\u5e02\u573a\u76f8\u5951\u5408<\/strong><\/p>\n\n\n\n<p>Instagram\u7684\u6545\u4e8b\u8bb2\u8ff0\u7684\u662f\uff0c<strong>\u521b\u4e1a\u4e0d\u662f\u505a\u51fa\u81ea\u5df1\u89c9\u5f97\u597d\u7684\u4ea7\u54c1\uff0c\u5176\u5b9e\u662f\u4e00\u79cd\u9002\u8005\u751f\u5b58\u7684\u6a21\u5f0f\uff0c\u8fce\u5408\u5e02\u573a\u7684\u9700\u6c42\u624d\u80fd\u5728\u5e02\u573a\u4e0a\u7ad9\u7a33\u811a\u8ddf\u3002<\/strong>\u5728\u5927\u591a\u6570\u884c\u4e1a\u4e2d\u521b\u4e1a\uff0c\u8be5\u601d\u8003\u7684\u95ee\u9898\u4e0d\u518d\u662f\u201c\u80fd\u4e0d\u80fd\u505a\u51fa\u8fd9\u4e2a\u4ea7\u54c1\u201c\uff0c\u800c\u662f\u8003\u8651\u201d\u8be5\u4e0d\u8be5\u505a\u8fd9\u4e2a\u4ea7\u54c1\u201c\u3002<\/p>\n\n\n\n<p>\u4e66\u4e2d\u63d0\u5230\u4e86\u4e00\u4e2a\u65b0\u7684\u6982\u5ff5\uff0c<strong>\u4ea7\u54c1\u548c\u5e02\u573a\u76f8\u5951\u5408<\/strong><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span> \uff08\u5168\u79f0\u662fProduct \/ Market Fit\uff09\u3002\u5e02\u573a\u548c\u4ea7\u54c1\u5c31\u50cf\u662f\u4e24\u4e2a\u9f7f\u8f6e\uff0c\u53ea\u6709\u543b\u5408\u4e86\u624d\u80fd\u6b63\u5e38\u8fd0\u8f6c\u3002\u5982\u679c\u4ea7\u54c1\u6ca1\u6709\u8fbe\u5230\u5e02\u573a\u63a5\u7eb3\u7684\u7a0b\u5ea6\uff0c\u518d\u591a\u7684\u63a8\u5e7f\u548c\u4f18\u5316\u90fd\u4e8e\u4e8b\u65e0\u8865\u3002<\/p>\n\n\n\n<p>Instagram\u4e5f\u662f\u5728\u786e\u5b9a\u4e86\u4e3b\u8981\u7684\u8fd0\u8425\u6a21\u5f0f\u4e4b\u540e\u624d\u6709\u4e86\u529f\u80fd\u66f4\u65b0\uff0c\u4f8b\u5982\u6ee4\u955c\u5904\u7406\u548cStory\u7684\u529f\u80fd\uff0c\u8fd9\u4e9b\u9644\u52a0\u529f\u80fd\u4e3aInstagram\u5e26\u6765\u4e86\u66f4\u591a\u5fe0\u5b9e\u7528\u6237\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">03<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u600e\u4e48\u505a\u7528\u6237\u9700\u6c42\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u9700\u6c42\u7684\u5206\u6790\u4e0d\u662f\u7b80\u7b80\u5355\u5355\u7684\u770b\u662f\u4e0d\u662f\u6709\u9700\u6c42\uff0c\u542c\u5ba2\u6237\u8bf4\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\uff0c\u4e66\u4e2d\u63d0\u5230\u4e86\u4e3b\u8981\u76845\u4e2a\u8981\u70b9\uff1a<\/p>\n\n\n\n<p><strong>1. \u9700\u6c42\u662f\u771f\u5b9e\u5b58\u5728\u7684\u8fd8\u662f\u4f2a\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u4eba\u5458\u901a\u5e38\u7075\u5149\u4e00\u95ea\uff0c\u4ee5\u4e3a\u7528\u6237\u4f1a\u6709\u67d0\u4e9b\u9700\u6c42\uff0c\u7136\u800c\u8fd9\u6837\u7684\u4e3b\u89c2\u81c6\u65ad\u5f80\u5f80\u6ca1\u6709<strong>\u811a\u8e0f\u5b9e\u5730\u6ee1\u8db3\u7528\u6237\u771f\u5b9e\u9700\u6c42<\/strong>\u6765\u7684\u53ef\u8d35\u3002<\/p>\n\n\n\n<p><strong>2. \u5224\u65ad\u9700\u6c42\u662f\u4e0d\u662f\u521a\u9700<\/strong><\/p>\n\n\n\n<p>\u9700\u6c42\u5206\u771f\u5b9e\u5b58\u5728\u548c\u4e3a\u9700\u6c42\uff0c<strong>\u771f\u5b9e\u9700\u6c42\u91cc\u4e5f\u5206\u521a\u6027\u9700\u6c42\u548c\u975e\u521a\u6027\u9700\u6c42\u3002<\/strong>\u521a\u6027\u9700\u6c42\u662f\u5bf9\u4e8e\u8863\u98df\u4f4f\u884c\u4e0a\u7684\u9700\u8981\uff0c\u5982\u4eca\u7f51\u7edc\u65f6\u4ee3\u8fdeWIFI\u90fd\u662f\u521a\u6027\u9700\u6c42\uff1b\u5f39\u6027\u9700\u6c42\u4e5f\u5c31\u662f\u90a3\u4e9b\u53ef\u6709\u53ef\u65e0\u7684\u9700\u8981\uff0c\u6bd4\u5982\u5962\u4f88\u54c1\u3002\u76f8\u5bf9\u6765\u8bf4\uff0c<strong>\u521a\u9700\u4ea7\u54c1\u6240\u627f\u62c5\u7684\u98ce\u9669\u66f4\u5c0f\u3002<\/strong><\/p>\n\n\n\n<p><strong>3. \u9700\u6c42\u91cf\u662f\u4e0d\u662f\u591f\u5927<\/strong><\/p>\n\n\n\n<p>\u96f7\u519b\u8bf4\u8fc7\u521b\u4e1a\u5c31\u662f\u8981\u505a\u6700\u80a5\u7684\u5e02\u573a\uff0c<strong>\u98ce\u6765\u4e86\u732a\u80fd\u98de\u4e0a\u5929\uff0c<\/strong>\u5728\u84dd\u6d77\u4e2d\u6478\u722c\u6eda\u6253\u505a\u5230\u7684\u89c4\u6a21\u53ef\u80fd\u6bd4\u5728\u7ea2\u6d77\u4e2d\u4e00\u5e06\u98ce\u987a\u66f4\u5927\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\u5982\u4f55\u5224\u65ad\u9700\u6c42\u591f\u4e0d\u591f\u5927\u5462\uff1f\u7b2c\u4e00\u662f\u4f30\u8ba1\u76ee\u6807\u7528\u6237\u7684\u57fa\u6570\u3001\u6d88\u8d39\u80fd\u529b\u3001\u610f\u613f\u9884\u7b97\u7b49\u7b49\uff0c\u5e76\u548c\u76f8\u8fd1\u884c\u4e1a\u7684\u516c\u5f00\u62a5\u544a\u8fdb\u884c\u5bf9\u6bd4\uff1b\u7b2c\u4e8c\u662f\u8bc4\u4f30\u8fd9\u4e2a\u5e02\u573a\u6709\u591a\u5c11\u4ea7\u503c\uff0c\u6211\u7684\u4ea7\u54c1\u80fd\u901a\u8fc7\u6548\u7387\u63d0\u5347\uff0c\u6210\u672c\u964d\u4f4e\uff0c\u4ece\u800c\u8fbe\u5230\u600e\u6837\u7684\u65b0\u89c4\u6a21\u3002<\/p>\n\n\n\n<p><strong>4.&nbsp;\u7528\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u9a8c\u8bc1\u9700\u6c42&nbsp;Minimum Viable Product<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1\u662f\u7528<strong>\u6700\u5c11\u7684\u6210\u672c\u5feb\u901f\u9a8c\u8bc1\u4ea7\u54c1\u548c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u662f\u5426\u7b26\u5408\u5e02\u573a\u9700\u6c42<\/strong>\u3002\u5305\u542b\u4e86\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"604\" height=\"1074\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/07\/image-30.png\" alt=\"\" class=\"wp-image-32420\"\/><\/figure><\/div>\n\n\n\n<p><strong>5. \u5206\u6790\u7528\u6237\u884c\u4e3a<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u5f53\u7136\u5ba2\u6237\u8bf4\u4ec0\u4e48\u5f88\u91cd\u8981\uff0c\u66f4\u591a\u7684\u662f\u5206\u6790\u4ed6\u4eec\u4f1a\u600e\u4e48\u505a\u3002<\/strong>\u5f53\u4f60\u53bb\u95ee100\u4e2a\u4eba\u613f\u4e0d\u613f\u610f\u53bb\u5065\u8eab\u623f\u5065\u8eab\uff0c\u5927\u591a\u6570\u4eba\u90fd\u4f1a\u8bf4\u613f\u610f\uff0c\u4f46\u662f\u771f\u6b63\u529e\u4e86\u5e74\u5361\u6708\u5361\u53bb\u5065\u8eab\u7684\u4eba\u5c11\u4e4b\u53c8\u5c11\uff0c\u4ed6\u4eec\u5f00\u59cb\u89c9\u5f97\u5728\u5bb6\u8ddf\u7740\u89c6\u9891\u7ec3\u4e60\u66f4\u6709\u9690\u79c1\u6027\uff0c\u800c\u4e14\u4e0d\u82b1\u94b1\u3002\u5373\u4f7f\u662f\u53bb\u529e\u5361\u7684\u4eba\uff0c\u4e00\u5e74\u5230\u5934\u53ea\u53bb\u4e86\u4e00\u6b21\u7684\u4eba\u4e5f\u6bd4\u6bd4\u7686\u662f\u3002<strong>\u5982\u679c\u771f\u7684\u9047\u5230\u4e86\u613f\u610f\u4ed8\u51fa\u771f\u91d1\u767d\u94f6\u6765\u9009\u62e9\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u8bf7\u7262\u7262\u6293\u4f4f\u4ed6\u4eec\u7684\u624b\uff0c\u4ed6\u4eec\u7684\u610f\u89c1\u6bd4\u514d\u8d39\u7528\u6237\u91cd\u8981\u7684\u591a\u5f97\u591a\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6e90\uff1aBrands Say<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)&nbsp;<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/quan\/29429.html\" target=\"_blank\">\u5f90\u96c1\u51b0\uff1a\u8bfb\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u8fd9\u672c\u4e66\uff0c\u6211\u609f\u51fa\u4e866\u4e2a\u6210\u957f\u9053\u7406<\/a><\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/quan\/31408.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/8171.html\" target=\"_blank\">\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u8303\u51b0\u7248\u4e4b\u8bfb\u4e66\u7b14\u8bb0\uff1a\u521b\u9020\u6b63\u786e\u7684\u4ea7\u54c1<\/a><\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/idouying\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/32396.html\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2\u7684\u5d1b\u8d77 Growth Hacker\uff1a\u4e0d\u662f\u4f60\u60f3\u7684\u9ed1\u5ba2 | Brands Say<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08Growth 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