{"id":35697,"date":"2021-04-09T18:42:13","date_gmt":"2021-04-09T10:42:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=35697"},"modified":"2021-04-09T18:42:51","modified_gmt":"2021-04-09T10:42:51","slug":"%e9%98%bf%e5%ae%85%ef%bc%9a%e5%88%9d%e5%88%9b%e4%ba%a7%e5%93%81%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e5%85%b6%e5%90%84%e9%98%b6%e6%ae%b5%e8%a1%a8%e7%8e%b0%ef%bd%9c%e4%ba%a7%e5%93%81%e4%bf%ae%e7%82%bc","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/35697.html","title":{"rendered":"\u963f\u5b85\uff1a\u521d\u521b\u4ea7\u54c1\u5982\u4f55\u8861\u91cf\u5176\u5404\u9636\u6bb5\u8868\u73b0\uff5c\u4ea7\u54c1\u4fee\u70bc\u624b\u518c"},"content":{"rendered":"\n<p><strong>\u521d\u521b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%a7%e5%93%81\" title=\"\u4ea7\u54c1\" target=\"_blank\">\u4ea7\u54c1<\/a><\/span>\u4f1a\u7ecf\u8fc7\u54ea\u4e9b\u589e\u957f\u9636\u6bb5\uff1f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/f96b42ca2c3a4c46944bb11132096586.jpg\" alt=\"\u521d\u521b\u4ea7\u54c1\u5982\u4f55\u8861\u91cf\u5176\u5404\u9636\u6bb5\u8868\u73b0\uff1f\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u5f20\u53c2\u8003\u4e86\u524d\u8fc5\u96f7\u770b\u770bCEO\u90dd\u5fd7\u4e2d\u5148\u751f\u4e00\u6b21\u5206\u4eab\u91cc\u7684\u7d20\u6750\uff0c\u6a2a\u8f74\u662f\u65f6\u95f4\uff0c\u7eb5\u8f74\u662f\u7528\u6237\u91cf\uff0c\u8868\u8fbe\u4e86\u4e00\u6b3e\u4ea7\u54c1\u4ece\u4e0a\u7ebf\u5230\u9000\u5e02\u671f\u95f4\u7528\u6237\u91cf\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0b\u65b9\u66f2\u7ebf\u5bf9\u5e94\u768490%\u7684\u4ea7\u54c1\uff0c\u8fd9\u91cc\u7684\u6570\u5b57\u662f\u865a\u6307\uff0c\u610f\u5473\u7740\u7edd\u5927\u591a\u6570\u4ea7\u54c1\u4ece\u6765\u6ca1\u7ea2\u8fc7\uff0c\u7528\u6237\u91cf\u59cb\u7ec8\u6ca1\u8d77\u6765\u3002<\/li><li>\u4e2d\u95f4\u66f2\u7ebf\u5bf9\u5e94\u76849%\u7684\u4ea7\u54c1\u3002\u8fd9\u7c7b\u4ea7\u54c1\u6709\u5b83\u7684\u8fc7\u4eba\u4e4b\u5904\uff0c\u6bd4\u5982\u8138\u840c\u3001\u8db3\u8bb0\u7b49\uff0c\u4f46\u8fc7\u628a\u763e\u5c31\u6b7b\uff0c\u53ea\u80fd\u6210\u4e3a\u73b0\u8c61\u7ea7\u4ea7\u54c1\u3002\u5b83\u4eec\u7684\u786c\u4f24\u5728\u4e8e\u662f\u597d\u5947\u5fc3\u9a71\u52a8\u7684\uff0c\u65e0\u6cd5\u63d0\u4f9b\u6301\u7eed\u7684\u7528\u6237\u4ef7\u503c\uff0c\u7528\u6237\u65b0\u9c9c\u52b2\u4e00\u8fc7\u5c31\u96be\u4ee5\u4e3a\u7ee7\u3002<\/li><li>\u4e0a\u65b9\u66f2\u7ebf\u5bf9\u5e94\u76841%\u7684\u4ea7\u54c1\uff0c\u4f5c\u4e3a\u6781\u5c11\u6570\uff0c\u5b83\u4eec\u53ef\u4ee5\u62c9\u51fa\u4e00\u6839\u771f\u6b63\u6f02\u4eae\u7684S\u578b\u66f2\u7ebf\uff0c\u6210\u4e3a\u5927\u5bb6\u773c\u4e2d\u6210\u529f\u7684\u4ea7\u54c1\uff0c\u6bd4\u5982\u5fae\u4fe1\u3002<br><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/0168d1bf4a3041bf8ff5ff418eb8fc5f.jpg\" alt=\"\u521d\u521b\u4ea7\u54c1\u5982\u4f55\u8861\u91cf\u5176\u5404\u9636\u6bb5\u8868\u73b0\uff1f\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u5f20\u56fe\u5bf9\u524d\u4e00\u5f20\u56fe\u505a\u4e86\u8fdb\u4e00\u6b65\u5730\u62c6\u89e3\uff0c\u5212\u5206\u51fa\u4e861.0\u7248\u672c\u30012.0\u7248\u672c\u7ecf\u5386\u7684\u9636\u6bb5\u3002\u8fd9\u91cc\uff0c\u6211\u4eec\u805a\u7126\u4e8e1.0\u7248\u672c\uff0c\u4e5f\u5c31\u662f\u521d\u521b\u4ea7\u54c1\u7684\u751f\u547d\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u5728\u89e3\u91ca\u8fd9\u4e9b\u9636\u6bb5\u524d\uff0c\u9996\u5148\u8981\u5f15\u5165\u4e00\u4e2a\u6982\u5ff5\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff08Product Market Fit\uff09\u3002<\/p>\n\n\n\n<p>PMF\u6307\u7684\u662f\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5b8c\u7f8e\u5951\u5408\u3002\u8fd9\u4e2a\u6982\u5ff5\u5bf9\u4e8e\u521d\u521b\u4ea7\u54c1\u6765\u8bf4\u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u805a\u7126\u7684\u4e0d\u662f \u201c\u6b63\u786e\u5730\u505a\u4e8b\u201d \u800c\u662f \u201c\u505a\u6b63\u786e\u7684\u4e8b\u201d \u3002<\/p>\n\n\n\n<p>Insights\u901a\u8fc7\u5206\u6790101\u5bb6\u79d1\u6280\u521b\u4e1a\u516c\u53f8\u7684\u5931\u8d25\u6848\u4f8b\uff0c\u603b\u7ed3\u51fa\u4e86\u521b\u4e1a\u5931\u8d25\u768420\u5927\u4e3b\u8981\u539f\u56e0\uff0c\u5176\u4e2d&nbsp;<strong>\u201c\u6ca1\u6709\u5e02\u573a\u9700\u6c42\u201d \u4ee542%\u7684\u7edd\u5bf9\u5360\u6bd4\u6210\u4e3a\u9996\u8981\u56e0\u7d20<\/strong>\u3002\u6240\u4ee5\uff0c\u627e\u5230\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\u70b9\u662f\u521b\u4e1a\u56e2\u961f\u65e9\u671f\u7684\u9996\u8981\u4efb\u52a1\u3002\u76f2\u76ee\u5730\u5927\u5e72\u5feb\u4e0a\uff0c\u53ea\u80fd\u662f\u6619\u82b1\u4e00\u73b0\uff0c\u6700\u540e\u4e00\u5730\u9e21\u6bdb\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u89e3\u91ca\u4e86\uff0c\u4ea7\u54c1\u53d1\u5c55\u66f2\u7ebf\u4e2d\u4e3a\u4ec0\u4e48\u8981\u51fa\u73b0\u4e00\u4e2a\u201d\u9a8c\u8bc1\u2014\u7559\u5b58\u201c\u7684\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9636\u6bb5\u7684\u6838\u5fc3\u4efb\u52a1\u5c31\u662f\u4e0d\u65ad\u4fee\u6b63\u4e3b\u6253\u529f\u80fd\uff0c\u627e\u5230\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u9002\u914d\u70b9\uff0c\u4f7f\u5176\u6700\u7ec8\u80fd\u591f\u5339\u914d\u5e02\u573a\u7684\u9700\u6c42\u3002\u76f8\u5e94\u5730\uff0c\u8fd9\u9636\u6bb5\u7684\u6838\u5fc3\u6307\u6807\u5e76\u4e0d\u662f\u65e5\u6d3b\u591a\u5c11\u3001\u6ce8\u518c\u91cf\u591a\u5c11\uff0c\u800c\u662f\u7528\u6237\u7684<strong>\u7559\u5b58\u8868\u73b0\u4ee5\u53ca\u4ea7\u54c1\u81ea\u589e\u957f\u7684\u80fd\u529b<\/strong>\u3002<\/p>\n\n\n\n<p>\u7ecf\u5386\u8fc7\u75db\u82e6\u7684\u9a8c\u8bc1\u9636\u6bb5\u540e\uff0c\u4ea7\u54c1\u5df2\u7ecf\u80fd\u591f\u8fbe\u5230PMF\uff0c\u987a\u5229\u4ece\u201d\u9a8c\u8bc1\u2014\u7559\u5b58\u201c\u9636\u6bb5\u8fc7\u6e21\u5230\u201c\u7206\u53d1\u2014\u62c9\u65b0\u201d\u9636\u6bb5\uff0c\u8fd9\u65f6\u6211\u4eec\u4fbf\u80fd\u987a\u7406\u6210\u7ae0\u5730\u5c06\u4ea7\u54c1\u63a8\u4e0a\u5e02\u573a\u7684\u821e\u53f0\uff0c\u901a\u8fc7\u5e7f\u544a\u3001\u5730\u63a8\u7b49\u7b49\u8fd0\u8425\u624b\u6bb5\u4f7f\u7528\u6237\u91cf\u5927\u89c4\u6a21\u7206\u53d1\uff0c\u800c\u4e0d\u7528\u62c5\u5fc3\u56e0\u4e3a\u4ea7\u54c1\u7684\u95ee\u9898\u4f7f\u5f97\u63a8\u5e7f\u53d7\u963b\u3002\u6b64\u65f6\u6211\u4eec\u6838\u5fc3\u5173\u6ce8\u70b9\u4fbf\u662f<strong>\u8fd0\u8425\u624b\u6bb5\u7684\u6709\u6548\u6027\u4ee5\u53ca\u5404\u4e2a\u73af\u8282\u7684\u8f6c\u5316\u7387<\/strong>\u3002<\/p>\n\n\n\n<p>\u62c9\u65b0\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u4ea7\u54c1\u4f1a\u8fdb\u5165\u5e73\u53f0\u671f\u3002\u4e00\u65e6\u5bb9\u6613\u641e\u5b9a\u7684\u7528\u6237\u90fd\u641e\u5b9a\u4e86\uff0c\u5355\u7528\u6237\u7684\u83b7\u53d6\u6210\u672c\u5c31\u5f00\u59cb\u8d8a\u6765\u8d8a\u9ad8\uff0c\u8fd9\u65f6\u5019\u8981\u60f3\u7ee7\u7eed\u653e\u5927\u4ea7\u54c1\u7684\u6574\u4f53\u4ef7\u503c\uff0c\u5c31\u53ea\u80fd\u4f9d\u6258\u4e8e\u63d0\u5347\u5355\u7528\u6237\u7684\u4ef7\u503c\u3002\u4e8e\u662f\uff0c\u4ea7\u54c1\u529f\u80fd\u5f00\u59cb\u6269\u5c55\uff0c\u5347\u7ea72.0\u7248\u9010\u6e10\u63d0\u4e0a\u65e5\u7a0b\uff0c\u8fd0\u8425\u5de5\u4f5c\u7684\u4e3b\u8981\u76ee\u6807\u662f<strong>\u6fc0\u6d3b\u7528\u6237<\/strong>\uff0c\u4e5f\u5e38\u5e38\u8bf4\u6210\u201c\u4fc3\u6d3b\u201d\uff0c\u8ba9\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u65f6\u95f4\u5c3d\u53ef\u80fd\u589e\u52a0\u3002\u6b64\u5916\uff0c\u4ea7\u54c1\u5230\u4e86\u8fd9\u4e2a\u9636\u6bb5\u4e5f\u8981\u9002\u65f6\u3001\u9002\u5f53\u5730<strong>\u53d8\u73b0<\/strong>\uff0c\u5f53\u7136\uff0c\u6709\u7238\u7238\u7684\u4ea7\u54c1\u8bf7\u968f\u610f\u3002<\/p>\n\n\n\n<p>\u804a\u5230\u8fd9\u91cc\uff0c\u5c31\u8981\u796d\u51fa\u6211\u603b\u7ed3\u51fa\u6765\u7684\u6307\u6807\u6a21\u578b\u4e86\uff0c\u9ec4\u5e95\u7684\u662f\u5bf9\u5e94\u9636\u6bb5\u7684\u5173\u6ce8\u91cd\u70b9\uff0c\u767d\u5e95\u7684\u662f\u6b21\u5173\u6ce8\u70b9\uff0c\u5176\u4ed6\u6307\u6807\u9700\u8981\u76d1\u63a7\uff0c\u4f46\u4e0d\u662f\u91cd\u70b9\uff0c\u6240\u4ee5\u6211\u8fd9\u4e5f\u5c31\u4e0d\u5217\u4e86\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/10a200dbfb844ced8c564d9445189178.png\" alt=\"\u521d\u521b\u4ea7\u54c1\u5982\u4f55\u8861\u91cf\u5176\u5404\u9636\u6bb5\u8868\u73b0\uff1f\"\/><\/figure><\/div>\n\n\n\n<p><strong>PMF\u7684\u6570\u636e\u9a8c\u8bc1\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u524d\u9762\u4ecb\u7ecd\u4e86\u4ea7\u54c11.0\u7248\u672c\u7684\u751f\u547d\u66f2\u7ebf\uff0c\u4f46\u90a3\u4e0d\u662f\u91cd\u70b9\uff0c\u56e0\u4e3a\u4ecb\u7ecd\u8fd9\u79cd\u66f2\u7ebf\u7684\u6587\u7ae0\u591a\u4e86\u53bb\u4e86\uff0c\u5374\u5f88\u5c11\u6709\u4eba\u544a\u8bc9\u6211\uff0c\u600e\u4e48\u9a8c\u8bc1\u8fd9\u4e9b\u9636\u6bb5\uff0c\u6211\u600e\u4e48\u77e5\u9053\u6211\u73b0\u5728\u5230\u8fbe\u54ea\u4e2a\u9636\u6bb5\u4e86\u5462\uff1f\u51ed\u611f\u89c9\uff1f\u62cd\u8111\u888b\uff1f\u663e\u7136\u4e0d\u662f\u3002\u6570\u636e\u4e3a\u738b\u7684\u65f6\u4ee3\uff0c\u5f53\u7136\u8981\u7528\u6570\u636e\u88c5\u4e2aX\u4f5c\u4e3a\u4f9d\u636e\u3002\u7531\u4e8e\u7bc7\u5e45\u9650\u5236\uff0c\u6211\u8fd9\u91cc\u53ea\u5206\u4eab\u4e00\u4e0bPMF\u7684\u6570\u636e\u9a8c\u8bc1\u65b9\u6cd5\u5566\u3002<\/p>\n\n\n\n<p><strong>\u81ea\u589e\u957f\u9a8c\u8bc1\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p><strong>1. Sean Ellis\u6d4b\u8bd5<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6d4b\u8bd5\u65b9\u6cd5\u7531\u8096\u6069\u00b7\u57c3\u5229\u65af\uff08Sean Ellis\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e4b\u7236\uff09\u521b\u5efa\uff0c\u4ed6\u8bf4PMF\u53ef\u5f52\u7ed3\u4e3a\u4e00\u4e2a\u7b80\u5355\u7684\u8c03\u67e5\u95ee\u9898\uff1a\u201c\u5982\u679c\u4f60\u4e0d\u80fd\u7ee7\u7eed\u4f7f\u7528\u67d0\u79cd\u4ea7\u54c1\u4e86\uff0c\u4f60\u4f1a\u6709\u4ec0\u4e48\u611f\u89c9\uff1f\u201d\u9009\u62e9\u201c\u975e\u5e38\u5931\u671b\u201d\u7684\u7528\u6237\u4ee3\u8868\u4e86\u4f60\u7684\u76ee\u6807\u5e02\u573a\uff08\u9009\u9879\u6709\uff1a\u975e\u5e38\u5931\u671b\u3001\u6709\u70b9\u5931\u671b\u3001\u4e0d\u5931\u671b\u548c\u4e0d\u4f1a\u518d\u4f7f\u7528\u8be5\u4ea7\u54c1\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u8c03\u67e5\u4e86\u8fd1100\u5bb6\u521d\u521b\u516c\u53f8\u7684\u5ba2\u6237\u53d1\u5c55\u8c03\u67e5\u540e\uff0cSean Ellis\u53d1\u73b0\u4e86\u4e00\u4e2a40%\u8fd9\u4e00\u6bd4\u4f8b\uff1a<strong>\u589e\u957f\u7f13\u6162\u7684\u4f01\u4e1a\u603b\u662f\u4f1a\u6709\u4e0d\u523040%\u7684\u7528\u6237\u5728\u8fd9\u4e00\u95ee\u9898\u4e0a\u8868\u793a\u201c\u975e\u5e38\u5931\u671b\u201d\uff0c\u800c\u53d1\u5c55\u52b2\u5934\u5f3a\u52bf\u7684\u4f01\u4e1a\u5728\u8fd9\u4e00\u65b9\u9762\u7684\u6bd4\u4f8b\u603b\u662f\u4f1a\u8d85\u8fc740%\u3002<\/strong><\/p>\n\n\n\n<p><strong>2. 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alt=\"\u521d\u521b\u4ea7\u54c1\u5982\u4f55\u8861\u91cf\u5176\u5404\u9636\u6bb5\u8868\u73b0\uff1f\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u75c5\u6bd2\u7cfb\u6570\u4e3a1.2\u65f6\u7684\u8868\u73b0<\/strong><\/p>\n\n\n\n<p><strong>\u7559\u5b58\u9a8c\u8bc1\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6bcf\u5468\u4f7f\u7528\u5929\u6570\u8d85\u8fc73\u5929<\/li><li>\u65b0\u589e\u65e5\u6d3b\u8dc3\u7528\u6237DAU\u8d85\u8fc7100<\/li><li>30%\u65b0\u7528\u6237\u6b21\u65e5\u7559\u5b58<\/li><li>\u8fbe\u523010\u4e07\u7528\u6237\u91cf<\/li><\/ul>\n\n\n\n<p><strong>\u5bf9\u4e8eSaaS\u4ea7\u54c1\uff0c\u8fd8\u9700\u8981\u9a8c\u8bc1\u4ee5\u4e0b\u6570\u636e<\/strong><\/p>\n\n\n\n<ul 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has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p 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