{"id":36678,"date":"2021-04-22T19:08:49","date_gmt":"2021-04-22T11:08:49","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=36678"},"modified":"2021-06-30T23:42:32","modified_gmt":"2021-06-30T15:42:32","slug":"%e6%89%be%e5%af%b9%e5%8c%97%e6%9e%81%e6%98%9f%e6%8c%87%e6%a0%87%ef%bc%8c%e6%89%8d%e6%98%af%e4%b8%80%e5%88%87%e8%bf%90%e8%90%a5%e7%9a%84%e8%b5%b7%e7%82%b9%ef%bd%9c%e6%98%93%e8%a7%82%e6%95%b0%e7%a7%91","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/36678.html","title":{"rendered":"\u627e\u5bf9\u5317\u6781\u661f\u6307\u6807\uff0c\u624d\u662f\u4e00\u5207\u8fd0\u8425\u7684\u8d77\u70b9\uff5c\u6613\u89c2\u6570\u79d1"},"content":{"rendered":"\n<p>\u968f\u7740\u6570\u636e\u6b63\u5f0f\u6210\u4e3a\u7b2c\u4e94\u5927\u751f\u4ea7\u8981\u7d20\uff0c\u5176\u5728\u5f53\u4eca\u793e\u4f1a\u626e\u6f14\u7684\u89d2\u8272\u5730\u4f4d\u4e0d\u8a00\u800c\u55bb\u3002\u6570\u636e\u8fd0\u8425\u4e5f\u5df2\u7ecf\u4e0d\u518d\u5c40\u9650\u4e8e\u67d0\u4e00\u4e2a\u5c97\u4f4d\uff0c\u800c\u662f\u6bcf\u4e00\u4f4d\u8fd0\u8425\u3001\u5e02\u573a\u7b49\u8425\u9500\u4eba\u5458\u5fc5\u5907\u7684\u601d\u7ef4\u548c\u5de5\u4f5c\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/omtm\" title=\"\u5317\u6781\u661f\u6307\u6807\" target=\"_blank\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u7a76\u7adf\u6709\u7740\u600e\u6837\u7684\u9b54\u529b\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook\u4ee5\u201c\u6708\u6d3b\u8dc3\u7528\u6237\u6570\uff08MAU\uff09\u201d\u4f5c\u4e3a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff0c\u51fb\u8d25\u4e86\u5f53\u65f6\u4ee5\u201c\u6ce8\u518c\u7528\u6237\u6570\u201d\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\u7684\u7f8e\u56fd\u793e\u4ea4\u7f51\u7edc\u5de8\u5934MySpace\uff0c\u6210\u4e3a\u4e86\u76ee\u524d\u4e16\u754c\u4e0a\u6700\u5927\u7684\u793e\u4ea4\u5e73\u53f0\uff1b&nbsp;<\/li><li>LinkedIn\u4e3a\u201c\u4f18\u8d28\u7684\u6d3b\u8dc3\u7528\u6237\u6570\u201d\u5236\u5b9a\u4e86\u56db\u4e2a\u7ef4\u5ea6\u7684\u6807\u51c6\uff0c\u5e76\u5c06\u5176\u5b9a\u4e3a\u5168\u516c\u53f8\u4e3a\u4e4b\u5171\u540c\u52aa\u529b\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u6210\u4e3a\u4e86\u76ee\u524d\u4e16\u754c\u4e0a\u6700\u5927\u7684\u804c\u573a\u793e\u4ea4\u5e73\u53f0\uff1b<\/li><li>Airbnb\u4ee5\u201c\u603b\u7684\u9884\u5b9a\u5929\u6570\u201d\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\uff0c\u4e0d\u65ad\u4f18\u5316\u623f\u4e1c\u4e0e\u79df\u623f\u8005\u4e4b\u95f4\u7684\u8fde\u63a5\uff0c\u6210\u4e3a\u4e86\u76ee\u524d\u4e16\u754c\u4e0a\u6700\u5927\u7684\u201c\u9152\u5e97\u201d&#8230;&#8230;<\/li><\/ul>\n\n\n\n<p>\u770b\u4f3c\u4e00\u4e2a\u5c0f\u5c0f\u7684\u6307\u6807\uff0c\u6b63\u5e94\u4e86\u6211\u4eec\u7684\u4e00\u53e5\u53e4\u8bdd\u201c\u65b9\u5411\u5bf9\u4e86\uff0c\u5c31\u4e0d\u6015\u8def\u8fdc\u201d\u3002\u518d\u5c0f\u7684\u521b\u4e1a\u516c\u53f8\uff0c\u53ea\u8981\u65b9\u5411\u5bf9\u4e86\uff0c\u7136\u540e\u6574\u4e2a\u516c\u53f8\u671d\u7740\u4e00\u4e2a\u5171\u540c\u76ee\u6807\u5171\u540c\u52aa\u529b\uff0c\u4e5f\u80fd\u6709\u201c\u6447\u8eab\u4e00\u53d8\u201d\u4e16\u754c\u7ea7\u660e\u661f\u516c\u53f8\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>1<\/strong><\/em> <strong>\u8ba4\u8bc6\u5317\u6781\u661f\u6307\u6807<\/strong><\/h2>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5230\u5e95\u4ec0\u4e48\u662f\u5317\u6781\u661f\u6307\u6807\u5462\uff1f<\/p>\n\n\n\n<p>\u5728\u7406\u89e3\u5317\u6781\u661f\u6307\u6807\u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u5148\u7406\u89e3\u6307\u6807\uff08Metrics\uff09\u7684\u51c6\u786e\u542b\u4e49\u3002\u6307\u6807\u53c8\u79f0\u5ea6\u91cf\uff0c\u662f\u91cf\u5316\u8861\u91cf\u7684\u6807\u51c6\u3002\u4f8b\u5982\uff0c\u8861\u91cfAPP\u57fa\u7840\u8fd0\u8425\u60c5\u51b5\u7684\u6307\u6807\u4f1a\u6709\uff1a\u6d3b\u8dc3\u7528\u6237\u6570\u3001\u4f7f\u7528\u65f6\u957f\u3001\u6253\u5f00\u6b21\u6570\u7b49\uff1b\u8861\u91cf\u7528\u6237\u7559\u5b58\u60c5\u51b5\u7684\u6307\u6807\u4f1a\u6709\uff1a\u6b21\u65e5\u7559\u5b58\u7387\u3001\u7559\u5b58\u7528\u6237\u6570\u7b49\u3002<\/p>\n\n\n\n<p>\u6570\u5343\u5e74\u6765\uff0c\u5317\u6781\u661f\u4e00\u76f4\u662f\u5bfc\u822a\u7684\u5b9d\u8d35\u5de5\u5177\u3002\u5750\u843d\u5728\u5317\u6781\u7684\u6b63\u4e0a\u65b9\uff0c\u65c5\u884c\u8005\u53ef\u4ee5\u4f9d\u9760\u5b83\u6765\u4e86\u89e3\u81ea\u5df1\u7684\u89c6\u89d2\uff0c\u786e\u5b9a\u81ea\u5df1\u7684\u5b9a\u4f4d\uff0c\u5e76\u6709\u65b9\u5411\u5730\u671d\u7740\u6700\u7ec8\u76ee\u7684\u5730\u6301\u7eed\u524d\u8fdb\u3002<\/p>\n\n\n\n<p>\u4e8c\u8005\u5408\u5728\u4e00\u8d77\u7684\u5317\u6781\u661f\u6307\u6807\uff08NSM\uff0cNorth Star Metric\uff09\uff0c\u53c8\u88ab\u79f0\u4e3a\u552f\u4e00\u91cd\u8981\u6307\u6807\uff08OMTM\uff0cOne metric that matters\uff09\u3002\u5317\u6781\u661f\u6307\u6807\u662f\u8861\u91cf\u4ea7\u54c1\u3001\u4e1a\u52a1\u6210\u529f\u4e0e\u5426\u7684\u5173\u952e\u6307\u6807\uff0c\u5b83\u4f53\u73b0\u4e86\u4ea7\u54c1\u8bd5\u56fe\u89e3\u51b3\u7684\u201c\u7528\u6237\u9700\u6c42\u4e0e\u4f01\u4e1a\u7ecf\u8425\u201d\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u662f\u4e00\u7ecf\u786e\u5b9a\u540e\u4f01\u4e1a\u6240\u6709\u4eba\u90fd\u9700\u8981\u4e3a\u4e4b\u5171\u540c\u52aa\u529b\u7684\u552f\u4e00\u91cd\u8981\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<p>\u76ee\u6807\u4e00\u81f4\u5bf9\u4e8e\u4efb\u4f55\u4f01\u4e1a\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff0c\u4f46\u4e5f\u662f\u8bb8\u591a\u4f01\u4e1a\u7ecf\u5e38\u9762\u4e34\u7684\u6311\u6218\u3002\u786e\u4fdd\u4f01\u4e1a\u4e2d\u4e0d\u540c\u7684\u90e8\u95e8\u3001\u4e0d\u540c\u7684\u56e2\u961f\u3001\u4e0d\u540c\u7684\u4eba\u90fd\u671d\u7740\u76f8\u540c\u7684\u76ee\u6807\u5171\u540c\u52aa\u529b\uff0c\u540c\u65f6\u4e5f\u8981\u6c42\u4ed6\u4eec\u72ec\u7acb\u5de5\u4f5c\u548c\u72ec\u7acb\u601d\u8003\u5e76\u4e0d\u662f\u4e00\u4ef6\u5bb9\u6613\u7684\u4e8b\u60c5\u3002&nbsp;<\/p>\n\n\n\n<p>\u8fd9\u65f6\u5019\u5c31\u9700\u8981\u6709\u4e00\u4e2a\u7edf\u4e00\u7684\u6307\u6807\uff0c\u50cf\u5317\u6781\u661f\u4e00\u6837\u5f15\u9886\u516c\u53f8\u4e0a\u4e0a\u4e0b\u4e0b\u6240\u6709\u4eba\u7684\u884c\u52a8\u65b9\u5411\uff0c\u5e76\u7528\u6765\u8bc4\u4f30\u516c\u53f8\u7684\u9636\u6bb5\u6027\u8fdb\u6b65\u548c\u6210\u529f\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u5b9e\u9645\u4e1a\u52a1\u4e2d\uff0c\u5317\u6781\u661f\u6307\u6807\u7684\u521b\u5efa\u5c31\u662f\u4e3a\u4e86\u4f7f\u7ec4\u7ec7\u5bf9\u7279\u5b9a\u76ee\u6807\u8fdb\u884c\u7279\u6b8a\u5173\u6ce8\u3002\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u59cb\u7ec8\u6839\u636e\u662f\u5426\u901a\u8fc7\u8be5\u6307\u6807\u6765\u63a8\u52a8\u516c\u53f8\u7684\u53d1\u5c55\u6765\u5b9a\u4e49\u6210\u529f\uff0c\u800c\u4e0d\u5fc5\u88ab\u65e5\u5e38\u4e8b\u52a1\u6216\u5355\u4e2a\u9879\u76ee\u6240\u56f0\u6270\u3002<\/p>\n\n\n\n<p>\u6b63\u5982GrowthHackers\u521b\u59cb\u4eba&amp;<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e4b\u7236Sean Ellis\u6240\u8bf4\uff1a\u201c\u5317\u6781\u661f\u6307\u6807\u662f\u6700\u80fd\u4f53\u73b0\u4ea7\u54c1\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6838\u5fc3\u4ef7\u503c\u7684\u5355\u4e00\u6307\u6807\u3002\u6211\u4eec\u5e94\u8be5\u7528\u6700\u5927\u9650\u5ea6\u7684\u52aa\u529b\u6765\u589e\u957f\u8be5\u6307\u6807\uff0c\u56e0\u4e3a\u8fd9\u662f\u4f01\u4e1a\u5728\u6574\u4e2a\u5ba2\u6237\u7fa4\u4e2d\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u7684\u5173\u952e\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>2<\/em><\/strong> <strong>\u5317\u6781\u661f\u6307\u6807\u7684\u4f5c\u7528<\/strong><\/h2>\n\n\n\n<p>\u76ee\u524d\uff0c\u5927\u591a\u6570\u4f01\u4e1a\u8861\u91cf\u4ea7\u54c1\u56e2\u961f\uff08\u6ce8\uff1a\u8fd9\u91cc\u7684\u4ea7\u54c1\u56e2\u961f\u662f\u6307\u5e7f\u4e49\u4e0a\u7684\u4ea7\u54c1\u56e2\u961f\uff0c\u5305\u62ec\u8fd0\u8425\u3001\u5e02\u573a\u3001\u4ea7\u54c1\u7ecf\u7406\u7b49\uff09\u5de5\u4f5c\u8d28\u91cf\u7684\u6307\u6807\u5927\u591a\u662f\u5b8c\u6210\u4e1a\u52a1\u7684\u6570\u91cf\uff0c\u800c\u4e0d\u662f\u5b8c\u6210\u4e1a\u52a1\u7684\u6700\u7ec8\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u5982\u679c\u6ca1\u6709\u4ee5\u6700\u7ec8\u4e1a\u52a1\u6548\u679c\u4e3a\u6838\u5fc3\u9a71\u52a8\u529b\u7684\u6587\u5316\uff0c\u662f\u5f88\u96be\u8ba9\u4ea7\u54c1\u56e2\u961f\u5bf9\u4e1a\u52a1\u6548\u679c\u4ea7\u751f\u5f88\u5927\u5f71\u54cd\u7684\u3002\u800c\u5317\u6781\u661f\u6307\u6807\u5c31\u8d77\u7740\u8fd9\u6837\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u800c\u8a00\uff0c\u5317\u6781\u661f\u6307\u6807\u4e3b\u8981\u6709\u4ee5\u4e0b3\u4e2a\u6838\u5fc3\u4f5c\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f7f\u6574\u4e2a\u516c\u53f8\u4e86\u89e3\u4ea7\u54c1\u56e2\u961f\u7684\u884c\u52a8\uff0c\u5e76\u4ee4\u5176\u4e0e\u516c\u53f8\u8425\u6536\u76ee\u6807\u4e00\u81f4\uff0c\u7efc\u5408\u5185\u90e8\u8d44\u6e90\u96c6\u4e2d\u8fdb\u884c\u63a8\u8fdb\uff0c\u8fdb\u800c\u63d0\u5347\u534f\u4f5c\u7684\u6548\u7387\uff1b<\/li><li>\u5c06\u4ea7\u54c1\u56e2\u961f\u7684\u8fdb\u5c55\u548c\u6548\u679c\u4f20\u8fbe\u7ed9\u5176\u4ed6\u90e8\u95e8\uff0c\u83b7\u53d6\u66f4\u591a\u7684\u652f\u6301\uff0c\u4ee5\u52a0\u901f\u6218\u7565\u4ea7\u54c1\u8ba1\u5212\uff0c\u907f\u514d\u76ee\u6807\u4e0d\u540c\uff0c\u5f71\u54cd\u6c9f\u901a\u6548\u7387\uff1b<\/li><li>\u5f53\u7136\uff0c\u6700\u91cd\u8981\u7684\u662f\u8ba9\u4ea7\u54c1\u56e2\u961f\u5bf9\u7ed3\u679c\u8d1f\u8d23\uff0c\u771f\u6b63\u5236\u5b9a\u53ef\u843d\u5730\u7684\u4ea7\u54c1\u884c\u52a8\u7b56\u7565\uff0c\u63a8\u8fdb\u5317\u6781\u661f\u6307\u6807\u8fbe\u6210\u3002<\/li><\/ul>\n\n\n\n<p>\u4f01\u4e1a\u7684\u5317\u6781\u661f\u6307\u6807\u4e00\u65e6\u786e\u5b9a\u4e4b\u540e\uff0c\u5b83\u5c31\u4f1a\u50cf\u201c\u5317\u6781\u661f\u201d\u4e00\u6837\u6307\u5f15\u516c\u53f8\u5185\u7684\u6240\u6709\u4eba\uff0c\u671d\u540c\u4e00\u4e2a\u65b9\u5411\u8fc8\u8fdb\u3002<\/p>\n\n\n\n<p>\u4e5f\u56e0\u6b64\uff0c\u6211\u4eec\u5728\u9009\u62e9\u5317\u6781\u661f\u6307\u6807\u7684\u65f6\u5019\u5fc5\u987b\u8981\u5341\u5206\u8c28\u614e\u3002\u4f8b\u5982\uff0c\u6709\u65f6\u6536\u5165\u901a\u5e38\u5e76\u4e0d\u80fd\u7279\u522b\u8bf4\u660e\u516c\u53f8\u7684\u53d1\u5c55\u524d\u666f\uff0c\u800c\u4e14\u53ef\u80fd\u4f1a\u5f88\u5bb9\u6613\u5730\u5c06\u5176\u7528\u4e8e\u51b2\u51fb\u77ed\u671f\u589e\u957f\uff0c\u5374\u5e26\u6765\u957f\u671f\u8d1f\u9762\u7684\u5f71\u54cd\u3002\u6240\u4ee5\u6709\u65f6\u9009\u62e9\u4e00\u4e2a\u65e0\u6536\u5165\u7684\u6307\u6807\u4f1a\u66f4\u6709\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 <strong>\u9009\u62e9\u5317\u6781\u661f\u6307\u6807\u76843\u4e2a\u6807\u51c6<\/strong><\/h2>\n\n\n\n<p>\u90a3\u4e48\uff0c\u8be5\u5982\u4f55\u6765\u9009\u62e9\u5317\u6781\u661f\u6307\u6807\u5462\uff1f\u6211\u4eec\u53ef\u4ee5\u7528\u4ee5\u4e0b3\u4e2a\u6807\u51c6\u6765\u8861\u91cf\uff1a<\/p>\n\n\n\n<p><strong>\u6240\u9009\u62e9\u7684\u6307\u6807\u662f\u5426\u6709\u52a9\u4e8e\u4e1a\u52a1\u53d1\u5c55<\/strong><\/p>\n\n\n\n<p>\u7535\u89c6\u5267\u300a\u521b\u4e1a\u65f6\u4ee3\u300b\u4e2d\uff0c\u6f14\u7ece\u4e86\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u53d1\u5c55\u521d\u671f\u9636\u6bb5\uff0c\u65e0\u8bba\u662f\u8bed\u97f3\u901a\u8baf\u8f6f\u4ef6\u9b54\u6676\u8fd8\u662f\u79fb\u52a8\u90ae\u4ef6\u5e94\u7528\u72d0\u90ae\u7684\u4e0a\u7ebf\uff0c\u4e3a\u4e86\u6ee1\u8db3\u5404\u65b9\u7684\u8981\u6c42\uff0c\u90fd\u4ee5\u5e94\u7528\u5546\u5e97\u7684\u4e0b\u8f7d\u91cf\u4f5c\u4e3a\u5bf9\u6807\u7684\u8bc4\u4ef7\u6807\u51c6\u3002<\/p>\n\n\n\n<p>\u800c\u4e0b\u8f7d\u91cf\u8fd9\u4e2a\u6307\u6807\u53ef\u80fd\u66f4\u50cf\u662f\u4e00\u4e2a\u865a\u8363\u6307\u6807\uff0c\u56e0\u4e3a\u5bf9\u5f88\u591a\u79fb\u52a8APP\u6765\u8bf4\uff0c\u4ea7\u54c1\u7684\u5b9e\u9645\u6d3b\u8dc3\u7528\u6237\u6570\uff0c\u8981\u4f18\u4e8e\u7d2f\u8ba1\u4e0b\u8f7d\u6570\uff0c\u56e0\u4e3a\u6d3b\u8dc3\u6570\u53cd\u6620\u7684\u662f\u5f53\u671f\u7528\u6237\u7684\u5b9e\u9645\u60c5\u51b5\uff0c\u800c\u4e0b\u8f7d\u91cf\u53ea\u80fd\u53cd\u6620\u603b\u4f53\u91cf\uff0c\u5374\u65e0\u6cd5\u6e05\u6670\u4e14\u6709\u6548\u7684\u5b9a\u4e49\u5f53\u524d\u7684\u72b6\u51b5\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4f7f\u7528\u5317\u6781\u661f\u6307\u6807\u4f5c\u4e3a\u4e1a\u52a1\u53d1\u5c55\u8fdb\u5ea6\u7684\u4e00\u81f4\u5ea6\u91cf\uff0c\u53ef\u4ee5\u6839\u636e\u6bcf\u4e2a\u6d3b\u52a8\u662f\u5426\u5728\u63a8\u8fdb\u5317\u6781\u661f\u6307\u6807\u6765\u88c1\u5b9a\u6bcf\u4e2a\u6d3b\u52a8\u3002\u5982\u679c\u4e00\u4e2a\u9879\u76ee\u3001\u529f\u80fd\u6216\u8ba1\u5212\u4e0d\u80fd\u6539\u5584\u5317\u6781\u661f\u6307\u6807\uff0c\u5219\u5176\u4ef7\u503c\u5fc5\u987b\u88ab\u8d28\u7591\uff0c\u5e76\u4e14\u53ef\u80fd\u56e0\u7f3a\u4e4f\u4e0e\u4e1a\u52a1\u53d1\u5c55\u7684\u76f8\u5173\u6027\u800c\u906d\u5230\u7ec8\u6b62\u3002<\/p>\n\n\n\n<p><strong>\u6240\u9009\u62e9\u7684\u6307\u6807\u662f\u5426\u80fd\u4f53\u73b0\u6838\u5fc3\u4ef7\u503c<\/strong><\/p>\n\n\n\n<p>\u5bf9\u5185\u5bb9\u578b\u4ea7\u54c1\u800c\u8a00\uff0c\u7528\u6237\u5bf9\u4e8e\u5185\u5bb9\u793e\u533a\u7684\u53c2\u4e0e\u5ea6\uff0c\u6bd4\u5982\u5185\u5bb9\u6d88\u8d39\u7684\u6570\u91cf\u3001\u5185\u5bb9\u7684\u751f\u4ea7\u6570\u91cf\uff0c\u8981\u4f18\u4e8e\u4ea7\u54c1\u7684\u6ce8\u518c\u7528\u6237\u6570\uff0c\u56e0\u4e3a\u53ea\u6709\u5185\u5bb9\u6d88\u8d39\u548c\u5185\u5bb9\u751f\u4ea7\u80fd\u591f\u786e\u5207\u53cd\u6620\uff1a\u4ea7\u54c1\u662f\u5426\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u6838\u5fc3\u7684\u4ef7\u503c\uff1f\u7528\u6237\u662f\u5426\u613f\u610f\u82b1\u66f4\u591a\u65f6\u95f4\u5728\u793e\u533a\u4e0a\uff1f<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u95ee\u7b54\u793e\u533a\u77e5\u4e4e\u6216\u8005\u767e\u5ea6\u77e5\u9053\u6765\u8bf4\uff0c\u5355\u7eaf\u5173\u6ce8\u7528\u6237\u6ce8\u518c\u6216\u8005\u6d3b\u8dc3\u7528\u6237\u6570\uff0c\u5e76\u4e0d\u80fd\u53cd\u5e94\u6574\u4e2a\u5e73\u53f0\u5185\u5bb9\u7684\u4e30\u5bcc\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u7528\u6237\u7684\u4f7f\u7528\u7c98\u6027\uff0c\u6240\u4ee5\uff0c\u5c06\u95ee\u9898\u56de\u7b54\u6570\u4f5c\u4e3a\u5173\u952e\u6307\u6807\u66f4\u80fd\u4f53\u73b0\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n<p><strong>\u6240\u9009\u62e9\u7684\u6307\u6807\u662f\u5426\u5177\u5907\u53ef\u64cd\u4f5c\u6027<\/strong><\/p>\n\n\n\n<p>\u5b9a\u91cf\u6307\u6807\u4f18\u4e8e\u5b9a\u6027\u6307\u6807\uff0c\u6bd4\u5982\u5236\u5b9a\u4ea7\u54c1\u6307\u6807\u5982\u679c\u662f\u63d0\u5347\u4ea7\u54c1\u4f53\u9a8c\uff0c\u5219\u4e0d\u591f\u5177\u4f53\uff0c\u56e2\u961f\u5185\u6bcf\u4e2a\u4eba\u7684\u7406\u89e3\u53ef\u80fd\u90fd\u4e0d\u4e00\u6837\uff0c\u5982\u679c\u662f\u63d0\u5347\u4ea7\u54c1\u4f7f\u7528\u65f6\u957f\u81f315\u5206\u949f\u7684\u4eba\u6570\uff0c\u5219\u5c31\u975e\u5e38\u5177\u4f53\u4e86\uff0c\u6bcf\u4e2a\u4eba\u90fd\u6e05\u695a\u6700\u7ec8\u7684\u76ee\u6807\u662f\u591a\u5c11\u3002<\/p>\n\n\n\n<p>\u5728\u5177\u4f53\u7684\u64cd\u4f5c\u6027\u65b9\u9762\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u8fd9\u4e2a\u6307\u6807\u7684\u6784\u6210\u62c6\u89e3\u6210\u51e0\u4e2a\u5177\u4f53\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u7b80\u5355\uff1a<\/strong>\u662f\u4e00\u4e2a\u5177\u4f53\u7684\u6570\u5b57<\/li><li><strong>\u5373\u65f6\uff1a<\/strong>\u4e1a\u52a1\u90e8\u95e8\u80fd\u591f\u5b9e\u65f6\u770b\u5230\u6570\u636e\u66f4\u65b0<\/li><li><strong>\u53ef\u884c\u52a8\uff1a<\/strong>\u662f\u5177\u4f53\u53ef\u6267\u884c\u7684\uff0c\u6216\u8005\u8bf4\u80fd\u591f\u6539\u5584\u7684<\/li><li><strong>\u53ef\u6bd4\u8f83\uff1a<\/strong>\u7eb5\u5411\u548c\u8fc7\u53bb\u5bf9\u6bd4\uff0c\u6a2a\u5411\u548c\u7ade\u5bf9\u6bd4\u8f83<\/li><\/ul>\n\n\n\n<p>\u4ece\u4e0a\u9762\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u5317\u6781\u661f\u6307\u6807\u4e0e\u8fd0\u8425\u7b56\u7565\u4e4b\u95f4\u7684\u5339\u914d\u53d8\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u5148\u5bfc\u6027\u6307\u6807\uff08\u9884\u6d4b\u672a\u6765\uff09\u8981\u4f18\u4e8e\u540e\u9a8c\u6027\u6307\u6807\uff08\u89e3\u91ca\u8fc7\u53bb\uff09\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3\u7528\u81ea\u5df1\u7684\u5317\u6781\u661f\u6307\u6807\u6765\u8861\u91cf\u4ea7\u54c1\u6210\u529f\u4e0e\u5426\uff0c\u4f46\u5317\u6781\u661f\u6307\u6807\u5e76\u4e0d\u80fd\u591f\u4f53\u73b0\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u5b9e\u73b0\u4ef7\u503c\uff0c\u8fd9\u4e2a\u6307\u6807\u5c31\u6781\u6709\u53ef\u80fd\u53d8\u6210\u865a\u8363\u6027\u6307\u6807\u3002\u8fd9\u65f6\u5019\u9009\u62e9\u8fd0\u8425\u7b56\u7565\u5c31\u4f1a\u4f18\u5316\u201c\u9519\u8bef\u7684\u6307\u6807\u201d\uff0c\u5e76\u6700\u7ec8\u5bfc\u81f4\u9519\u8bef\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5317\u6781\u661f\u6307\u6807\u4e0e\u7528\u6237\u4ef7\u503c\u6ca1\u6709\u76f4\u63a5\u8054\u7cfb\uff0c\u5f88\u53ef\u80fd\u628a\u4e1a\u52a1\u5f15\u5411\u9519\u8bef\u7684\u9053\u8def\u3002\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b\u4e00\u4e66\u4e2d\u4e3a\u6211\u4eec\u5217\u51fa\u4e868\u4e2a\u201c\u770b\u4e0a\u53bb\u5f88\u7f8e\u201d\uff0c\u521b\u4e1a\u8005\u7279\u522b\u5bb9\u6613\u8ff7\u604b\u7684\u865a\u8363\u6027\u6570\u636e\u6307\u6807\uff0c\u6211\u4eec\u9700\u8981\u65f6\u523b\u4fdd\u6301\u8b66\u9192\uff0c\u8fd9\u4e9b\u6307\u6807\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n<p>\u70b9\u51fb\u91cf\u3001\u9875\u9762\u6d4f\u89c8\u91cf\uff08PV\u503c\uff09\u3001\u8bbf\u95ee\u91cf\u3001\u72ec\u7acb\u8bbf\u5ba2\u6570\u3001\u7c89\u4e1d\/\u597d\u53cb\/\u70b9\u8d5e\u6570\u91cf\u3001\u7f51\u7ad9\u505c\u7559\u65f6\u95f4\/\u6d4f\u89c8\u9875\u6570\u3001\u6536\u96c6\u5230\u7684\u7528\u6237\u90ae\u4ef6\u5730\u5740\u6570\u91cf\u3001\u4e0b\u8f7d\u91cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>4<\/em><\/strong> <strong>\u5317\u6781\u661f\u6307\u6807\u6848\u4f8b<\/strong><\/h2>\n\n\n\n<p>\u5317\u6781\u661f\u6307\u6807\u901a\u5e38\u4f1a\u7cbe\u7b80\u4e3a\u4e00\u4e2a\u53ef\u8861\u91cf\u7684\u6570\u5b57\uff0c\u4f46\u5b83\u4f1a\u968f\u7740\u4ea7\u54c1\u7684\u53d1\u5c55\u9636\u6bb5\u800c\u6539\u53d8\u3002\u4ee5\u7528\u6237\u751f\u547d\u5468\u671f\u4e3a\u4f8b\uff0c\u65e9\u671f\u4ea7\u54c1\u8f83\u4e3a\u9760\u524d\uff0c\u4f1a\u66f4\u91cd\u89c6\u65b0\u589e\u7528\u6237\u6570\u548c\u6ce8\u518c\u7528\u6237\u6570\uff1b\u6210\u719f\u4ea7\u54c1\u8f83\u4e3a\u9760\u540e\uff0c\u4f1a\u66f4\u504f\u5411\u6d3b\u8dc3\u7528\u6237\u6570\u548c\u8f6c\u5316\u7528\u6237\u6570\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e0d\u540c\u7684\u884c\u4e1a\u548c\u9886\u57df\uff0c\u5317\u6781\u661f\u6307\u6807\u7684\u786e\u7acb\u4e5f\u4f1a\u6709\u5f88\u5927\u7684\u5dee\u5f02\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u8ba2\u9605\u5f0f\u6536\u8d39\u7684SaaS\u884c\u4e1a\u6765\u8bf4\uff0c\u53ef\u80fd\u4f1a\u6709\u5df2\u7ecf\u662f\u4ed8\u8d39\u5ba2\u6237\u4f46\u5df2\u7ecf\u505c\u6b62\u4f7f\u7528\u4ea7\u54c1\u7684\u60c5\u51b5\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f7f\u7528\u201c\u6bcf\u5468\u6d3b\u8dc3\u7528\u6237\u201d\u800c\u4e0d\u662f\u201c\u6bcf\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff08Monthly Recurring Revenue \uff09\u201d\uff0c\u8fd9\u5c06\u786e\u4fddSaaS\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u8fd9\u4f1a\u6bd4\u8425\u6536\u9886\u5148\u4e00\u6b65\u3002\u50cf\u7845\u8c37\u77e5\u540d\u7684\u72ec\u89d2\u517d\u6570\u636e\u5206\u6790\u4f01\u4e1aAmplitude\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u5c31\u662f\u201c\u6bcf\u5468\u81f3\u5c11\u8fd0\u884c\u4e00\u6b21\u67e5\u8be2\u7684\u7528\u6237\u6570\u201d\uff0c\u5373Weekly Querying Users\uff08WQUs\uff09\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e92\u8054\u7f51\u793e\u4ea4\u5e73\u53f0\u800c\u8a00\uff0c\u6d3b\u8dc3\u7528\u6237\u6570\u5c31\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u50cfLinkedIn\u7684\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\u201c\u6d3b\u8dc3\u7684\u4f18\u8d28\u7528\u6237\u201d\uff0c\u5e76\u5bf9\u8be5\u6307\u6807\u7684\u5b9a\u4e49\u5206\u62104\u4e2a\u7ef4\u5ea6\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-image-36680\"\/><\/figure><\/div>\n\n\n\n<p>\u6700\u540e\uff0c\u5bf9\u4e8e\u5317\u6781\u661f\u6307\u6807\u9700\u8981\u63d0\u9192\u5927\u5bb6\u7684\u662f\uff0c\u516c\u53f8\u5185\u53ef\u80fd\u6709\u5404\u79cd\u5404\u6837\u7684\u6838\u5fc3\u6307\u6807\uff0c\u4f46\u5317\u6781\u661f\u6307\u6807\u53ea\u6709\u4e00\u4e2a\uff0c\u5e94\u8be5\u9002\u5f53\u805a\u7126\u505a\u51cf\u6cd5\u3002\u5f53\u7136\uff0c\u6ca1\u6709\u6700\u597d\u7684\u6307\u6807\u53ea\u6709\u66f4\u597d\u7684\u6307\u6807\uff0c\u5317\u6781\u661f\u6307\u6807\u7684\u786e\u7acb\u4e5f\u662f\u4e00\u4e2a\u9010\u6e10\u4f18\u5316\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\/\u6dd8\u5b9d\u901b\u901b\/\u503c\u5f97\u4e70\/\u5fae\u535a\/\u6296\u97f3\/\u767e\u5ea6\u7cfb\/\u77e5\u4e4e\/\u5927\u4f17\u70b9\u8bc4\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/channel\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u957f\u5bfc\u822a\uff1a\u9ad8\u6548\u589e\u957f\u5de5\u5177\u6574\u7406<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/sitemap.html\">\u589e\u957f\u9ed1\u5ba2\u7ad9\u70b9\u5730\u56fe<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0c\u4ee3\u5199\u4ee3\u53d1\uff0c\u63a2\u5e97\u5408\u4f5c<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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