{"id":37498,"date":"2021-05-10T12:10:27","date_gmt":"2021-05-10T04:10:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/cgo\/market\/37498.html"},"modified":"2021-06-02T15:53:46","modified_gmt":"2021-06-02T07:53:46","slug":"%e6%8a%95%e8%b5%84%e8%b5%9b%e8%af%ba%e8%b4%9d%e6%96%af%ef%bc%8c%e7%94%a8%e5%8f%8b%e5%b8%83%e5%b1%80martech%e7%9a%84%e6%80%9d%e8%80%83%e5%92%8c%e9%80%bb%e8%be%91","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/37498.html","title":{"rendered":"\u6295\u8d44\u8d5b\u8bfa\u8d1d\u65af\uff0c\u7528\u53cb\u5e03\u5c40MarTech\u7684\u601d\u8003\u548c\u903b\u8f91\uff5c36Kr"},"content":{"rendered":"<div class=\"common-width\">\n<div class=\"summary\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, 'Helvetica Neue', Helvetica, Arial, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', 'Source Han Sans CN', 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kr-rich-text-wrapper\">\n<p>\u7528\u53cb\u96c6\u56e2\u662f\u4e2d\u56fd\u5e02\u573a\u4e0a\u5c11\u6709\u7684\u5e02\u503c\u8d85\u5343\u4ebf\u7684\u4f01\u4e1a\u7ea7\u8f6f\u4ef6\u670d\u52a1\u5546\uff0c\u662f\u4e2d\u56fdSaaS\u5e02\u573a\u7684\u9f99\u5934\u4f01\u4e1a\u3002\u7528\u53cb\u4ea7\u4e1a\u57fa\u91d1\u662f\u7528\u53cb\u96c6\u56e2\u8bbe\u7acb\u7684\u5e02\u573a\u5316\u8fd0\u4f5c\u7684\u4e13\u4e1a\u80a1\u6743\u6295\u8d44\u673a\u6784\uff0c\u7531\u7528\u53cb\u7f51\u7edc\u63a7\u80a1\u3001\u7ba1\u7406\u56e2\u961f\u53c2\u80a1\uff0c\u4ee5\u80a1\u6743\u57fa\u91d1\u7684\u5f62\u5f0f\u5bf9\u5916\u6295\u8d44\uff0c\u9488\u5bf9\u96c6\u56e2\u4e3b\u4e1a\u8fdb\u884c\u534f\u540c\uff0c\u540c\u65f6\u5bf9\u4e0e\u4e3b\u8425\u4e1a\u52a1\u6709\u8865\u5145\u589e\u5f3a\u7684\u9886\u57df\u8fdb\u884c\u6218\u7565\u5e03\u5c40\uff0c\u4e3b\u8981\u6295\u8d44\u65b9\u5411\u662f\u4f01\u4e1a\u4e91\u670d\u52a1\u3002<\/p>\n<p>\u8d5b\u8bfa\u8d1d\u65af\u6210\u7acb\u4e8e2005\u5e74\uff0c\u7ecf\u8fc7\u4e0d\u65ad\u521b\u65b0\u53d1\u5c55\uff0c\u4ece\u4e00\u5bb6\u63d0\u4f9b\u7cbe\u51c6\u8425\u9500\u670d\u52a1\u7684\u4f01\u4e1a\uff0c\u9010\u6b65\u53d1\u5c55\u4e3a\u62e5\u6709\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff0c\u5411\u5782\u76f4\u884c\u4e1a\u5ba2\u6237\u63d0\u4f9b\u54a8\u8be2\u89c4\u5212\u3001\u6280\u672f\u4ea7\u54c1\u3001\u8fd0\u8425\u670d\u52a1\u201c\u4e09\u4f4d\u4e00\u4f53\u201d\u89e3\u51b3\u65b9\u6848\u7684\u8425\u9500\u6570\u5b57\u5316\u670d\u52a1\u5546\uff0c\u662f\u56fd\u5185\u8425\u9500\u79d1\u6280\u9886\u57df\u4ece\u5e02\u573a\u89c4\u6a21\u5230\u4ea7\u54c1\u6210\u719f\u5ea6\u8868\u73b0\u90fd\u975e\u5e38\u4f18\u79c0\u7684\u4e00\u5bb6\u4f01\u4e1a\u3002<\/p>\n<p>\u8425\u9500\u79d1\u6280\u677f\u5757\u4e00\u76f4\u662f\u4f01\u4e1a\u7ea7\u5e02\u573a\u7684\u5934\u90e8\u96c6\u56e2\u519b\u7684\u6218\u7565\u8981\u5730\uff0c\u7528\u53cb\u4e5f\u4e0d\u4f8b\u5916\uff0c\u65e9\u57282018\u5e74\uff0c\u7528\u53cb\u5c31\u63a8\u51fa\u201c\u9cb2\u9e4f\u8ba1\u5212\u201d\uff0c2019\u5e74\u4e0a\u7ebf\u4e86\u4e91\u751f\u6001\u201c\u4f18\u9009\u5546\u57ce\u201d\u63d0\u51fa\u751f\u6001\u878d\u5408\u7b56\u7565\u3002\u5728\u6b64\u57fa\u7840\u4e4b\u4e0a\uff0c\u5feb\u901f\u5347\u7ea7\u201c\u7528\u53cb\u8425\u9500\u79d1\u6280\u201d\u7248\u5757\uff0c\u8fc5\u901f\u5b8c\u6210\u7248\u56fe\u6784\u5efa\uff0c\u56f4\u7ed5<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/martech\" title=\"MarTech\" target=\"_blank\">MarTech<\/a><\/span>\u9886\u57df\u8fdb\u884c\u7cfb\u7edf\u6027\u5e03\u5c40\uff0c\u5f62\u6210\u4e1a\u52a1\u95ed\u73af\uff0c\u642d\u5efa\u4ee5\u4f01\u4e1a\u670d\u52a1\u4e3a\u6838\u5fc3\u7684\u751f\u6001\u4f53\u7cfb\u3002<\/p>\n<p>2019\u5e749\u6708\uff0c\u8d5b\u8bfa\u8d1d\u65af\u83b7\u5f97\u7531\u7528\u53cb\u4ea7\u4e1a\u57fa\u91d1\u7684\u6218\u7565\u6295\u8d44\u3002\u9664\u4e86\u8d44\u672c\u7684\u52a0\u6301\u5916\uff0c\u8d5b\u8bfa\u8d1d\u65af\u80fd\u4e0e\u7528\u53cb\u5728\u4e1a\u52a1\u4e0a\u534f\u8c03\u4e92\u8865\uff0c\u5b8c\u5584\u4ea7\u54c1\u7684\u573a\u666f\u80fd\u529b\uff0c\u94f8\u5c31\u7ade\u4e89\u7684\u58c1\u5792\u3002\u7528\u53cb\u7684\u6b64\u6b21\u6295\u8d44\u65e0\u7591\u662f\u8981\u8fdb\u4e00\u6b65\u62d3\u5c55\u4e91\u670d\u52a1\u751f\u6001\u548c\u589e\u5f3a\u4e1a\u52a1\u534f\u540c\u3002<\/p>\n<p>2020\u5e744\u6708\uff0c\u8d5b\u8bfa\u8d1d\u65af\u6210\u4e3a\u4e86\u7528\u53cb\u4e91\u751f\u6001\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\uff0c\u8fdb\u4e00\u6b65\u52a0\u6df1\u53cc\u65b9\u7684\u4e1a\u52a1\u4ea4\u6d41\uff0c\u5171\u540c\u52a0\u901f\u4e91\u670d\u52a1\u53d1\u5c55\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u6295\u8d44\u8d5b\u8bfa\u8d1d\u65af\uff1f\u770b\u91cd\u8d5b\u8bfa\u8d1d\u65af\u54ea\u4e9b\u5730\u65b9\uff1f\u5e26\u7740\u8fd9\u4e2a\u95ee\u9898\u8bb0\u8005\u91c7\u8bbf\u4e86\u7528\u53cb\u4ea7\u4e1a\u57fa\u91d1\u603b\u7ecf\u7406\u738b\u5cf0\u5148\u751f\u3002<\/p>\n<h2><strong>MarTech\u5e02\u573a \u201c\u6c34\u5927\u9c7c\u591a\u201d\uff0c \u8d5b\u8bfa\u8d1d\u65af\u6781\u5177\u6f5c\u529b<\/strong><\/h2>\n<p>MarTech\u7531&#8221; \u8425\u9500&#8221; \uff08Marketing\uff09\u548c&#8221; \u6280\u672f&#8221; \uff08\u201cTechnology\u201d\u6700\u65e9\uff09\u4e24\u4e2a\u82f1\u6587\u5355\u8bcd\u5408\u6210\uff0c\u6700\u65e9\u4e8e2008\u5e74\u7531Scott Brinker\u63d0\u51fa\u3002\u8fd9\u662f\u4e00\u79cd\u5c06\u8425\u9500\u3001\u7ba1\u7406\u3001\u6280\u672f\u4e09\u95e8\u5b66\u79d1\u4ea4\u53c9\u878d\u5408\uff0c\u4f7f\u4f01\u4e1a\u62e5\u6709\u4f7f\u6570\u636e\u8d44\u4ea7\u6c89\u6dc0\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u80fd\u529b\uff0c\u4f8b\u5982\u8425\u9500\u4e91\u3001\u8425\u9500\u81ea\u52a8\u5316\u3001AD Tech\u3001CRM\u3001CDP\u3001ABM\u3001CEM\u7b49\u90fd\u662f\u8fd9\u4e00\u6982\u5ff5\u7684\u8303\u7574\u3002<\/p>\n<p>\u5411\u5916\u770b\uff0c\u8f83\u4e3a\u6210\u719f\u7684\u7f8e\u56fdMarTech\u5e02\u573a\uff0c\u201c\u4e0d\u96be\u53d1\u73b0\uff0c\u7f8e\u56fd\u4e0a\u5e02\u516c\u53f8\u4e2d\u6700\u5927\u3001\u6700\u597d\u7684\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\uff0c\u5982SAP\u3001Oracle\u3001Salesforce\u3001Shopify\u3001IBM\u3001Adobe\u3001Zoom\u3001DocuSign\u7b49\u90fd\u6d89\u8db3\u6216\u51fa\u81eaMarTech\u9886\u57df\u3002\u201d\u738b\u5cf0\u8bf4\u3002 \u5e76\u4e14\u6839\u636eForrester Research\u8c03\u67e5\u663e\u793a\uff0c\u9884\u8ba1\u52302022\u5e74\uff0c\u7f8e\u56fd\u4f01\u4e1a\u5728\u8425\u9500\u6280\u672f\u9886\u57df\u7684\u6295\u8d44\u5c06\u8fbe1220\u4ebf\u7f8e\u5143 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4c1\u77e9\u9635\u4e2d\u53c8\u589e\u52a0\u4e86AI\u8425\u9500\u6a21\u5757\uff0c\u8ba9\u6570\u636e\u7684\u4ef7\u503c\u771f\u6b63\u4f53\u73b0\u51fa\u6765\u3002<\/p>\n<p>\u800c\u5728\u4eca\u5e74\uff0c\u5728\u539f\u6709\u4ea7\u54c1\u77e9\u9635\u57fa\u7840\u4e0a\u96c6\u6210\u5316\u4ea7\u54c1\u5316\uff0c\u8fdb\u5316\u4e3a\u53ef\u7075\u6d3b\u9002\u914d\u4f01\u4e1a\u5ba2\u6237\u9700\u6c42\u7684MIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff08Marketing Innovation Platform\uff09\uff0c\u5b8c\u6210\u4e86\u4ece\u4ea7\u54c1\u591a\u5143\u5316\u5230\u4ea7\u54c1\u7ec4\u4ef6\u5316\u3001\u4e00\u4f53\u5316\u3001\u5e73\u53f0\u5316\u7684\u5347\u7ea7\u3002<\/p>\n<p class=\"image-wrapper\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/1-1.png\" alt=\"\u4e13\u8bbf\u8d5b\u8bfa\u8d1d\u65af\uff1aMIP\uff0c\u4e50\u9ad8\u5f0f\u7684\u8425\u9500\u6280\u672f\u4ea7\u54c1\u5e73\u53f0\" width=\"830\" height=\"386\" \/><\/p>\n<p class=\"img-desc\" style=\"text-align: center;\">\u8d5b\u8bfa\u8d1d\u65afMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0<\/p>\n<p><strong>\u6293\u4f4f\u5ba2\u6237\u771f\u5b9e\u9700\u6c42\uff0c\u76c8\u5229\u589e\u957f\u53ef\u6301\u7eed\u3002<\/strong>\u4ece\u516c\u5f00\u7684\u8d22\u52a1\u6570\u636e\u6765\u770b\uff0c2016\u5e74\u81f32018\u5e74\uff0c\u516c\u53f8\u7684\u8425\u4e1a\u6536\u5165\u5206\u522b\u4e3a6538.9\u4e07\u30019803.8\u4e07\u4ee5\u53ca1.28\u4ebf\uff0c17\u5e74\u548c18\u5e74\u7684\u8425\u6536\u5e74\u5747\u589e\u901f\u8fbe\u523050%\u548c30%\u3002\u52302020\u5e74\u8425\u9500\u6570\u5b57\u5316\u4ea7\u54c1\u5168\u7ebf\u5e03\u5c40\uff0c\u8d5b\u8bfa\u8d1d\u65af\u5df2\u7ecf\u8fde\u7eed7\u5e74\u4fdd\u6301\u76c8\u5229\uff0c\u8425\u6536\u65e9\u5df2\u8fdb\u5165\u4ebf\u7ea7\u89c4\u6a21\uff0c\u5e76\u4e14\u8fd13\u5e74\u6765\u8425\u6536\u6301\u7eed\u589e\u957f30%\u4ee5\u4e0a\uff0c\u670d\u52a1\u5ba2\u6237\u8fd1\u5343\u5bb6\u4f01\u4e1a\uff0c\u5176\u4e2d\u4e16\u754c\u4e94\u767e\u5f3a\u4f01\u4e1a\u8d85\u8fc750\u5bb6\u3002\u201c\u53ef\u4ee5\u8bf4\u8d5b\u8bfa\u8d1d\u65af\u5df2\u7ecf\u7ecf\u8fc7\u5e02\u573a\u68c0\u9a8c\uff0c\u53ef\u4ee5\u8bc1\u660e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u6210\u529f\uff0c\u8fd9\u4e0e\u540c\u8d5b\u9053\u5176\u4ed6\u4f01\u4e1a\u6709\u5f88\u5927\u7684\u4f18\u52bf\u3002\u201d\u738b\u5cf0\u8bf4\u3002<\/p>\n<h3>\u4e00\u4f53\u5316\u4ea7\u54c1\u00b7\u4e00\u7ad9\u5f0f\u670d\u52a1\uff0c\u6784\u5efa\u6838\u5fc3\u7ade\u4e89\u529b<\/h3>\n<p>\u6295\u8d44\u4e00\u5b9a\u8981\u9009\u5934\u90e8\u7684\u4f18\u8d28\u9879\u76ee\u3002\u90a3\u4e48\u5728MarTech\u8d5b\u9053\uff0c\u4f18\u8d28\u6807\u7684\u5e94\u8be5\u8981\u5177\u5907\u54ea\u4e9b\u6761\u4ef6\uff1f<\/p>\n<p>\u201c\u505a\u51fa\u6295\u8d44\u51b3\u7b56\u7684\u8fc7\u7a0b\u5f88\u590d\u6742\uff0c\u8003\u8651\u7684\u7ec6\u8282\u5927\u81f4\u6765\u8bf4\u6838\u5fc3\u770b\u4e09\u4e2a\u5927\u65b9\u5411\uff0c\u4e00\u662f\u80fd\u5426\u6d1e\u5bdf\u5ba2\u6237\u75db\u70b9\u548c\u5e02\u573a\u9700\u6c42\uff0c\u81ea\u4e3b\u8bbe\u8ba1\u548c\u9500\u552e\u5177\u5907\u5e02\u573a\u7ade\u4e89\u529b\u7684\u5408\u9002\u7684\u4ea7\u54c1\u6216\u65b9\u6848\uff1b\u4e8c\u662f\u5ba2\u6237\u548c\u6536\u5165\u6784\u6210\uff0c\u4ece\u8d22\u52a1\u6307\u6807\u5224\u65ad\u5176\u5e02\u573a\u7ade\u4e89\u529b\uff1b\u4e09\u662f\u770b\u53d1\u5c55\u6f5c\u529b\uff0c\u8fd9\u5c31\u8981\u770b\u56e2\u961f\u548c\u672a\u6765\u4e1a\u52a1\u7684\u89c4\u5212\u4e86\u3002\u201d\u738b\u5cf0\u8bf4\uff0c\u201c\u8d5b\u8bfa\u8d1d\u65af\u7684\u4ea7\u54c1\u8bbe\u8ba1\u7406\u5ff5\u575a\u6301\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u80fd\u591f\u628a\u63e1\u548c\u6ee1\u8db3\u5e02\u573a\u4e0d\u65ad\u8fdb\u5316\u7684\u9700\u6c42\uff0c\u5341\u5206\u96be\u5f97\u3002\u201d<\/p>\n<p><strong>\u4e00\u4f53\u5316\u4ea7\u54c1\u3002<\/strong>\u5728\u4ea7\u54c1\u8def\u7ebf\u4e0a\uff0c\u8d5b\u8bfa\u8d1d\u65af\u901a\u8fc7\u79ef\u7d2f\u5927\u5ba2\u6237\u8425\u9500\u670d\u52a1\u7ecf\u9a8c\uff0c\u5c06\u6280\u672f\u670d\u52a1\u80fd\u529b\u4e0d\u65ad\u4ea7\u54c1\u5316\u3001\u521b\u65b0\u5316\u3002\u4eca\u5e74\u5c06\u81ea\u8eab\u8425\u9500\u4ea7\u54c1\u6a21\u5757\u5316\u96c6\u6210\uff0c\u8d5b\u8bfa\u8d1d\u65af\u6b63\u5f0f\u63a8\u51fa\u2014\u2014MIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff08Marketing Innovation Platform\uff09\uff0c\u4ee5\u4e00\u4f53\u5316\u4ea7\u54c1\uff0c\u89e3\u51b3\u591a\u5143\u5316\u8425\u9500\u9700\u6c42\uff1b\u4ee5\u4e00\u7ad9\u5f0f\u670d\u52a1\uff0c\u6ee1\u8db3\u5404\u9636\u6bb5\u8425\u9500\u76ee\u6807\uff1b\u4ee5\u5168\u94fe\u8def\u8fd0\u8425\uff0c\u8d4b\u80fd\u5dee\u5f02\u5316\u8425\u9500\u573a\u666f\uff0c\u52a9\u529b\u4f01\u4e1a\u6210\u529f\u5b9e\u65bd\u8425\u9500\u6570\u5b57\u5316\u8f6c\u578b\u3002<\/p>\n<p>\u5206\u6790\u76ee\u524d\u4f01\u4e1a\u5bf9\u8425\u9500\u6570\u5b57\u5316\u7684\u9700\u6c42\uff0c\u53ef\u4ee5\u53d1\u73b0\u62e5\u6709\u5168\u94fe\u8def\u4ea7\u54c1\u7684\u8425\u9500\u5e73\u53f0\u5e02\u573a\u7a7a\u95f4\u66f4\u4e3a\u5e7f\u9614\u3002\u9996\u5148\uff0c\u5404\u884c\u4e1a\u5404\u7ec6\u5206\u9886\u57df\u7684\u4f01\u4e1a\u7684\u76ee\u6807\u4eba\u7fa4\u548c\u5e02\u573a\u7b56\u7565\u90fd\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u8fd9\u5c31\u4f7f\u5f97\u4ed6\u4eec\u5bf9\u8425\u9500\u5de5\u5177\u7684\u8bc9\u6c42\u5343\u5dee\u4e07\u522b\uff1b\u5176\u6b21\uff0c\u4e0d\u540c\u53d1\u5c55\u9636\u6bb5\u7684\u4f01\u4e1a\u5bf9\u4e8e\u8425\u9500\u7684\u9700\u6c42\u4e5f\u4e0d\u5c3d\u76f8\u540c\uff1b\u6b64\u5916\uff0c\u4f01\u4e1a\u5f80\u5f80\u5bf9\u81ea\u8eab\u9700\u6c42\u548c\u75db\u70b9\u5b9a\u4f4d\u4e0d\u662f\u5f88\u6e05\u6670\uff0c\u5f88\u96be\u4e00\u6b21\u6027\u9009\u597d\u5408\u9002\u7684\u6570\u5b57\u5316\u8425\u9500\u5de5\u5177\u3002<\/p>\n<p>\u5728\u8fd9\u6837\u7684\u73af\u5883\u4e0b\uff0c\u6807\u51c6\u5316\u7eafSaaS\u7684\u5355\u70b9\u8425\u9500\u4ea7\u54c1\u5176\u5b9e\u5f88\u96be\u6ee1\u8db3\u4e2a\u6027\u5316\u7684\u8425\u9500\u8bc9\u6c42\uff0c\u800c\u5b9a\u5236\u5316\u7684\u4ea7\u54c1\u5219\u56e0\u6210\u672c\u9ad8\u3001\u5468\u671f\u957f\uff0c\u96be\u4ee5\u6269\u5927\u89c4\u6a21\u3002\u800c\u50cfMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff0c\u6a21\u5757\u5316\u96c6\u6210\u3001\u67b6\u6784\u7edf\u4e00\uff0c\u53ef\u6839\u636e\u4f01\u4e1a\u5ba2\u6237\u9700\u6c42\u9002\u914d\u7684\u5e73\u53f0\u578b\u8425\u9500\u6570\u5b57\u5316\u4ea7\u54c1\u5c06\u66f4\u6709\u673a\u4f1a\u3002<\/p>\n<p>\u201c\u8d5b\u8bfa\u8d1d\u65af\u7684\u2018\u4e00\u4f53\u5316\u2019\u4ee5\u53ca\u2018\u4e2d\u53f0\u601d\u7ef4\u2019\u4e0e\u7528\u53cb\u7684\u2018\u8425\u9500\u4e2d\u53f0\u601d\u7ef4\u2019\u5207\u5408\u5ea6\u975e\u5e38\u9ad8\u3002\u7528\u53cb\u4e5f\u613f\u610f\u4e0e\u8d5b\u8bfa\u8d1d\u65af\u643a\u624b\u6253\u9020\u8425\u9500\u4e91\u7684\u95ed\u73af\u751f\u6001\u3002\u201d\u738b\u5cf0\u8bf4\u3002<\/p>\n<p class=\"image-wrapper\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/04\/2-1.png\" alt=\"\u4e13\u8bbf\u8d5b\u8bfa\u8d1d\u65af\uff1aMIP\uff0c\u4e50\u9ad8\u5f0f\u7684\u8425\u9500\u6280\u672f\u4ea7\u54c1\u5e73\u53f0\" width=\"830\" height=\"368\" \/><\/p>\n<p class=\"img-desc\" style=\"text-align: center;\">\u6807\u8bb0\u5904\u4e3a\u8d5b\u8bfa\u8d1d\u65afMarTech\u80fd\u529b<\/p>\n<p><strong>\u4e00\u7ad9\u5f0f\u670d\u52a1\u3002<\/strong>\u4ec5\u6709\u6280\u672f\u5e73\u53f0\u6765\u6ee1\u8db3\u4f01\u4e1a\u5ba2\u6237\u7684\u8425\u9500\u9700\u6c42\u662f\u4e0d\u591f\u7684\uff0c\u8fd8\u9700\u8981\u8425\u9500\u6570\u5b57\u5316\u4f53\u7cfb\u6765\u652f\u6491\u4e0d\u540c\u53d1\u5c55\u9636\u6bb5\u7684\u4f01\u4e1a\u5ba2\u6237\u7684\u6570\u5b57\u5316\u8f6c\u578b\u9700\u8981\u3002\u800c\u8425\u9500\u6570\u5b57\u5316\u4f53\u7cfb\u65e2\u8981\u6709\u6280\u672f\u7684\u4fdd\u969c\uff0c\u4e5f\u8981\u6709\u61c2\u8fd0\u8425\u7684\u56e2\u961f\uff0c\u8fd8\u8981\u5177\u5907\u884c\u4e1a\u77e5\u8bc6\u3001\u89c4\u5212\u4e1a\u52a1\u6d41\u7a0b\u7684\u80fd\u529b\u3002<\/p>\n<p>\u7531\u6b64\uff0c\u8d5b\u8bfa\u8d1d\u65af\u5728MIP\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\u7684\u57fa\u7840\u4e0a\uff0c\u4e3a\u4f01\u4e1a\u5ba2\u6237\u63d0\u4f9b\u54a8\u8be2\u89c4\u5212\u3001\u6280\u672f\u4ea7\u54c1\u3001\u8fd0\u8425\u670d\u52a1\u201c\u4e09\u4f4d\u4e00\u4f53\u201d\u7684\u4e00\u7ad9\u5f0f\u670d\u52a1\uff0c\u505a\u5230\u300c\u6388\u4eba\u4ee5\u9c7c\uff0c\u66f4\u6388\u4eba\u4ee5\u6e14\u300d\u3002\u901a\u8fc7\u201c\u4e09\u4f4d\u4e00\u4f53\u201d\u7684\u5ba2\u6237\u6210\u529f\u4f53\u7cfb\uff0c\u8d5b\u8bfa\u8d1d\u65af\u80fd\u591f\u652f\u6301\u591a\u884c\u4e1a\u9886\u57df\u3001\u5168\u8425\u9500\u94fe\u8def\u3001\u5168\u4f01\u4e1a\u53d1\u5c55\u5468\u671f\u7684\u8425\u9500\u6570\u5b57\u5316\u8f6c\u578b\u9700\u6c42\u3002<\/p>\n<h3>\u56e2\u961f\u8425\u9500\u670d\u52a1\u7ecf\u9a8c\u4e30\u5bcc\uff0c\u66f4\u80fd\u5e94\u5bf9\u672a\u6765\u5e02\u573a<\/h3>\n<p>\u201c\u9664\u4e86\u4ea7\u54c1\uff0c\u8d5b\u8bfa\u8d1d\u65af\u670d\u52a1\u8fc7\u5927\u91cfKA\u5ba2\u6237\uff0c\u8425\u9500\u884c\u4e1a\u7ecf\u9a8c\u548c\u4ea7\u54c1\u6280\u672f\u57fa\u56e0\u517c\u5907\u4e5f\u662f\u6211\u4eec\u6295\u8d44\u8d5b\u8bfa\u8d1d\u65af\u7684\u91cd\u8981\u539f\u56e0\u3002\u201d\u738b\u5cf0\u8868\u793a\u3002\u76f8\u5bf9\u4e2d\u5c0f\u578b\u4f01\u4e1a\uff0cKA\u7684\u4ed8\u8d39\u80fd\u529b\u66f4\u5f3a\u3001\u5b58\u6d3b\u7387\u66f4\u9ad8\uff0c\u6709\u670d\u52a1KA\u7684MarTech\u4f01\u4e1a\u53d1\u5c55\u673a\u4f1a\u66f4\u5927\u3002\u201c\u6211\u4eec\u770b\u5230\u4e86\u8d5b\u8bfa\u8d1d\u65af\u4e3aKA\u5ba2\u6237\u5e26\u6765\u4e86\u771f\u5b9e\u6548\u679c\u7684\u63d0\u5347\u3002\u53e6\u5916\uff0c\u4e8b\u5b9e\u4e0a\u5e02\u573a\u4e0a\u7edd\u5927\u591a\u6570\u65b0\u7684\u00b7\u8425\u9500\u9700\u6c42\u90fd\u662f\u4eceKA\u4ea7\u751f\u53d1\u8d77\u7684\uff0c\u670d\u52a1\u597dKA\u66f4\u80fd\u6293\u4f4f\u672a\u6765\u8d8b\u52bf\u3002\u201d<\/p>\n<p>\u8d5b\u8bfa\u8d1d\u65af\u4ee5\u7cbe\u51c6\u8425\u9500\u8d77\u5bb6\uff0c\u7ecf\u538616\u5e74\u7684\u81ea\u6211\u7a81\u7834\u4e0e\u53d1\u5c55\uff0c\u5728\u79d1\u6280\u3001\u5236\u9020\u3001\u6c7d\u8f66\u3001\u91d1\u878d\u3001\u6bcd\u5a74\u3001\u978b\u670d\u3001\u5feb\u6d88\u7b49\u884c\u4e1a\u6df1\u8015\u7ec6\u4f5c\uff0c\u5177\u5907\u884c\u4e1aknow-how\uff0c\u4ee5\u53ca\u4e30\u5bcc\u7684\u6210\u529f\u5b9e\u8df5\u7ecf\u9a8c\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5ba2\u6237\u6784\u5efa\u524d\u77bb\u6027\u7684\u8425\u9500\u6570\u5b57\u5316\u4f53\u7cfb\uff0c\u4e0e\u4f01\u4e1a\u4e00\u540c\u5e94\u5bf9\u6570\u5b57\u5316\u65f6\u4ee3\u7684\u6311\u6218\u548c\u8f6c\u578b\uff0c\u52a9\u529b\u4f01\u4e1a\u957f\u6548\u589e\u957f\u3002<\/p>\n<p>\u4f01\u4e1a\u5ba2\u6237\u9700\u8981\u7684\u4e0d\u662f\u4e00\u4e2a\u5355\u7eaf\u8425\u9500\u5de5\u5177\uff0c\u800c\u662f\u80fd\u591f\u61c2\u884c\u4e1a\u6a21\u5f0f\uff08\u884c\u4e1a\u7ea6\u5b9a\u4fd7\u6210\u7684\u73a9\u6cd5\u548c\u89c4\u5219\uff09\u3001\u61c2\u8fd0\u4f5c\u6d41\u7a0b\uff08\u61c2\u4f01\u4e1a\u4e2d\u4e0d\u540c\u5c97\u4f4d\/\u89d2\u8272\u5982\u4f55\u5404\u53f8\u5176\u804c\uff09\uff0c\u5e76\u4e14\u80fd\u591f\u63d0\u4f9b\u8ba4\u77e5\u3001\u54a8\u8be2\u3001\u670d\u52a1\u7684MarTech\u4f9b\u5e94\u5546\u3002<\/p>\n<h2><strong>\u4f18\u52bf\u4e92\u8865\uff0c\u5171\u62d3\u5e02\u573a<\/strong><\/h2>\n<p>\u9762\u5411\u672a\u6765\u8fd9\u6781\u5177\u6f5c\u529b\u4e14\u6781\u9ad8\u4ef7\u503c\u7684\u5e02\u573a\uff0c\u8d5b\u8bfa\u8d1d\u65af\u5c06\u5168\u9762\u63a8\u5e7f\u5168\u65b0\u8425\u9500\u6570\u5b57\u5316\u7406\u5ff5\u201c\u4e09\u4f4d\u4e00\u4f53\u201d\u7684\u5ba2\u6237\u6210\u529f\u4f53\u7cfb\uff0c\u4ee5\u53caMIP\u4e00\u4f53\u5316\u667a\u80fd\u8425\u9500\u5e73\u53f0\uff1b\u540c\u65f6\u52a0\u5f3a\u4e0e\u7528\u53cb\u7684\u5408\u4f5c\uff0c\u5c06\u534f\u540c\u4f5c\u7528\u53d1\u6325\u5230\u6700\u5927\uff0c\u5171\u540c\u62d3\u5c55\u5e02\u573a\u3002<\/p>\n<\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/channel\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u957f\u5bfc\u822a\uff1a\u9ad8\u6548\u589e\u957f\u5de5\u5177\u6574\u7406<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer 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