{"id":39211,"date":"2021-06-02T10:30:25","date_gmt":"2021-06-02T02:30:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=39211"},"modified":"2021-12-02T17:57:40","modified_gmt":"2021-12-02T09:57:40","slug":"%e6%9b%b2%e5%8d%89%ef%bc%9asaas%e5%a2%9e%e9%95%bf%e6%96%b0%e8%b6%8b%e5%8a%bf%ef%bc%8c%e4%ba%a7%e5%93%81%e9%a9%b1%e5%8a%a8%e5%a2%9e%e9%95%bfplg%ef%bd%9c%e5%85%9c%e9%87%8c%e6%9c%89%e7%b3%96%e7%94%9c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/39211.html","title":{"rendered":"\u66f2\u5349\uff1aSaaS\u589e\u957f\u65b0\u8d8b\u52bf\uff0c\u4ea7\u54c1\u9a71\u52a8\u589e\u957fPLG\uff5c\u515c\u91cc\u6709\u7cd6\u751c"},"content":{"rendered":"\n<p>\u5927\u5bb6\u597d\uff0c\u975e\u5e38\u611f\u8c22\u8fd9\u6b21\u7279\u8d5e\u548c\u7ebf\u6027\u8d44\u672c\u7684\u9080\u8bf7\uff0c\u6709\u673a\u4f1a\u8ddf\u5927\u5bb6\u804a\u4e00\u804a\u589e\u957f\uff0c\u4e3b\u8981\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/saas\" title=\"SaaS\" target=\"_blank\">SaaS<\/a><\/span> \u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u5176\u5b9e\u6211\u7684\u300a\u7845\u8c37<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u5b9e\u6218\u7b14\u8bb0\u300b\u8fd9\u672c\u4e66\uff0c\u4e3b\u8981\u662f\u4eceTo C \u4ea7\u54c1\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u8bb2\u600e\u4e48\u53bb\u505a\u589e\u957f\uff0c\u7136\u540e\u90a3\u4e2a\u65f6\u5019\u5c31\u6709\u5f88\u591a\u8bfb\u8005\u670b\u53cb\u4f1a\u95ee\u6211\u8bf4\uff0c\u6211\u662f\u505a To B \u7684\uff0c\u6211\u662f\u505a SaaS \u4ea7\u54c1\u7684\uff0c\u4f60\u4e66\u91cc\u7684\u8fd9\u4e9b\u589e\u957f\u7b56\u7565\u65b9\u6cd5\u8fd8\u9002\u7528\u5417\uff1f\u6211\u5176\u5b9e\u5bf9\u4e8e\u8fd9\u4e2a\u95ee\u9898\uff0c\u4e00\u76f4\u5728\u60f3\u8981\u627e\u5230\u66f4\u597d\u7684\u7b54\u6848\u3002\u6240\u4ee5\u6211\u81ea\u5df1\u5176\u5b9e\u540e\u6765\u4e5f\u662f\u8089\u8eab\u5165\u5c40\uff0c\u5f00\u59cb\u505aSaaS\u548c To B \u65b9\u5411\u7684\u589e\u957f\uff0c\u7136\u540e\u4e5f\u79ef\u7d2f\u4e86\u4e00\u4e9b\u5fc3\u5f97\u548c\u601d\u8003\uff0c\u5e0c\u671b\u80fd\u591f\u5206\u4eab\u7ed9\u5927\u5bb6\u3002<\/p>\n\n\n\n<p><strong>Key Takeway\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u56e0\u4e3a\u83b7\u5ba2\u6210\u672c\u9ad8\u4f01\uff0c\u7ec8\u7aef\u7528\u6237\u8bdd\u8bed\u6743\u63d0\u5347\uff0c\u548c\u7528\u6237\u5bf9\u5148\u5c1d\u540e\u4e70\u7684\u8981\u6c42\uff0c\u7f8e\u56fd\u8d8a\u6765\u8d8a\u591a\u7684SaaS\u4ea7\u54c1\u91c7\u53d6\u9500\u552e\u548c\u4ea7\u54c1\u4e24\u6761\u817f\u8d70\u8def\u7684\u6a21\u5f0f\uff0c\u9500\u552e\u505a\u6536\u5165\uff0c\u4ea7\u54c1\u505a\u7528\u6237\u91cf\u3002<\/li><li>\u4ea7\u54c1\u9a71\u52a8\u589e\u957f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/plg\" title=\"PLG\" target=\"_blank\">PLG<\/a><\/span>\u7684SaaS\u4f01\u4e1a\u901a\u8fc7\u514d\u8d39\u7248\u6216\u514d\u8d39\u8bd5\u7528\u6765\u4f5c\u4e3a\u4f20\u64ad\u624b\u6bb5\uff0c\u53ef\u4ee5\u6781\u5927\u5730\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u7f29\u77ed\u56de\u672c\u65f6\u95f4\uff0c\u540c\u65f6\u628a\u5927\u91cfTo C\u589e\u957f\u7684\u73a9\u6cd5\u5e94\u7528\u5230To B\u4ea7\u54c1\u4e0a\uff0c\u5b9e\u73b0\u964d\u7ef4\u6253\u51fb\u3002<\/li><li>PLG\u4e0d\u9002\u5408\u6240\u6709\u7684SaaS\u4ea7\u54c1\uff0c\u5b83\u8981\u6c42\u8fb9\u9645\u6210\u672c\u4f4e\uff0c\u4e0a\u624b\u5feb\uff0c\u5e76\u4e14\u7ec8\u7aef\u7528\u6237\u80fd\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002\u6700\u5e38\u89c1\u7684\u56db\u7c7bPLG \u4ea7\u54c1\u662f\u529e\u516c\u534f\u4f5c\uff0c\u8fd0\u7ef4\u5f00\u53d1\uff0c \u9488\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u4ea7\u54c1\uff0c\u4ee5\u53ca\u4e13\u4e1a\u670d\u52a1\u4ea7\u54c1\u3002<\/li><li>\u589e\u957f\u7b2c\u4e00\u6b65\uff0c\u4e00\u5b9a\u662f\u627e\u65b9\u5411\uff0cSaaS\u4ea7\u54c1\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u5904\u4e8e\u5546\u4e1a\u76ee\u6807\uff0c\u7528\u6237\u4ef7\u503c\uff0c\u548c\u6218\u7565\u9009\u62e9\u7684\u4ea4\u70b9\u4e0a\uff0c\u4e00\u822c\u662f\u843d\u5b9e\u5728\u529f\u80fd\u4f7f\u7528\u91cf\u4e0a\u3002<\/li><li>To B SaaS\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u516d\u5927\u6760\u6746\uff0c\u548cTo C\u4ea7\u54c1\u7684AARRR\u7565\u6709\u4e0d\u540c\uff0c\u5206\u522b\u662f\u83b7\u5ba2\uff0c\u6fc0\u6d3b\uff0c\u8f6c\u5316\uff0c\u7559\u5b58\uff0c\u62d3\u5c55\uff0c\u548c\u5b9a\u4ef7\u3002\u8fd9\u91cc\u7ed9\u5927\u5bb6\u8bb2\u89e3\u4e86SaaS\u83b7\u5ba2\uff0c\u6fc0\u6d3b\u548c\u8f6c\u5316\u7684\u4e00\u4e9b\u6700\u65b0\u5b9e\u8df5\u3002<\/li><li>SaaS\u589e\u957f\u56e2\u961f\uff0c\u4e00\u822c\u8d1f\u8d23\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u8def\u5f84\uff0c\u800c\u5e02\u573a\uff0c\u9500\u552e\uff0c\u5ba2\u6237\u6210\u529f\u56e2\u961f\u66f4\u504f\u91cd\u9500\u552e\u9a71\u52a8\u589e\u957f\u7684\u8def\u5f84\uff0c\u5927\u5bb6\u90fd\u57fa\u4e8e\u6570\u636e\u56e2\u961f\u7684\u6d1e\u5bdf\u505a\u51fa\u66f4\u597d\u7684\u5224\u65ad\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7f8e\u56fdSaaS\u4ea7\u54c1\u589e\u957f\u7684\u4e09\u4e2a\u9636\u6bb5&nbsp; &nbsp;<\/strong><\/h2>\n\n\n\n<p>\u9996\u5148\u8fd8\u662f\u5bf9\u4e8e\u4e0d\u592a\u719f\u6089\u6211\u7684\u540c\u5b66\u4eec\u505a\u4e00\u4e2a\u7b80\u5355\u7684\u81ea\u6211\u4ecb\u7ecd\uff0c\u6211\u53eb<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%9b%b2%e5%8d%89\" title=\"\u66f2\u5349\" target=\"_blank\">\u66f2\u5349<\/a><\/span>\uff0c\u57282018\u5e74\u7684\u65f6\u5019\u51fa\u7248\u4e86\u300a\u7845\u8c37\u589e\u957f\u9ed1\u5ba2\u5b9e\u6218\u7b14\u8bb0\u300b\u8fd9\u672c\u4e66\u3002\u975e\u5e38\u5e78\u8fd0\uff0c\u56e0\u4e3a\u8fd9\u672c\u4e66\u8ba4\u8bc6\u4e86\u5f88\u591a\uff0c\u56fd\u5185\u56fd\u5916\u505a\u589e\u957f\u7684\u670b\u53cb\uff0c\u7136\u540e\u4e5f\u6709\u673a\u4f1a\u53bb\u56fd\u5185\u56fd\u5916\u7684\u5404\u79cd\u5927\u5382\uff0c\u5305\u62ec\u963f\u91cc\uff0c\u817e\u8baf\uff0c\u5feb\u624b\uff0c\u62db\u884c\u7b49\u53bb\u505a\u589e\u957f\u7684\u57f9\u8bad\u987e\u95ee\u548c\u54a8\u8be2\uff0c\u7136\u540e\uff0c\u76ee\u524d\u662f\u5728\u4e00\u5bb6 To B SaaS \u7684\u516c\u53f8\u505a\u589e\u957f\u8d1f\u8d23\u4eba\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u4eec\u4eca\u5929\u5206\u4eab\u5f00\u59cb\u4e4b\u524d\uff0c\u9996\u5148\u60f3\u8ba9\u5927\u5bb6\u6765\u505c\u4e0b\u6765\u601d\u8003\u4e00\u5206\u949f\uff0c\u4f60\u4eec\u770b\u5230\u8fd9\u51e0\u4e2a\u7f51\u7ad9\u7684\u65f6\u5019\uff0c\u4f60\u4eec\u4f1a\u6709\u4ec0\u4e48\u6837\u7684\u4e00\u4e9b\u60f3\u6cd5\u5c31\u662f\u8fd9\u4e9b\u4ea7\u54c1\uff0c\u5b83\u6709\u4ec0\u4e48\u5171\u540c\u4e4b\u5904\uff1f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1280\" height=\"715\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-7.png\" alt=\"\" class=\"wp-image-39212\"\/><\/figure><\/div>\n\n\n\n<p>\u6700\u4e0a\u9762\u7684\u662f\u98de\u4e66\uff0c\u4e0b\u9762\u662f\u77f3\u58a8\u6587\u6863\uff0c\u53f3\u4e0a\u89d2\u7684\u662fGitHub\uff0c\u5c31\u662f\u5927\u5bb6\u90fd\u77e5\u9053\u7684\uff0c\u8457\u540d\u7684\u7a0b\u5e8f\u5458\u4ea4\u53cb\u7f51\u7ad9\uff0c\u7136\u540e\u53f3\u4e0b\u89d2\u7684\u662f Atlassian\uff0c\u5c31\u662f\u5927\u5bb6\u5982\u679c\u662f\u4ea7\u54c1\u7ecf\u7406\u6216\u8005\u5de5\u7a0b\u5e08\uff0c\u7528\u8fc7Jira\uff0c Confluence \u8fd9\u4e9b\u4ea7\u54c1\u7684\u8bdd\uff0c\u5176\u5b9e\u90fd\u662f\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u8fd9\u56db\u4e2a\u4ea7\u54c1\u770b\u8d77\u6765\u597d\u50cf\u6240\u5728\u7684\u9886\u57df\u662f\u975e\u5e38\u4e0d\u540c\u7684\u3002<\/p>\n\n\n\n<p><strong>\u4f46\u662f\uff0c\u8fd9\u56db\u4e2a\u4ea7\u54c1\u7684\u5171\u540c\u4e4b\u5904\u662f\u5728\u4e8e\uff1a\u7b2c\u4e00\u4ed6\u4eec\u672c\u8d28\u5176\u5b9e\u90fd\u662f To B\u7684 SaaS \u4ea7\u54c1\u3002\u7b2c\u4e8c\uff0c\u4ed6\u4eec\u53c8\u90fd\u63d0\u4f9b\u514d\u8d39\u7684\u7248\u672c\uff0c<\/strong>\u50cf\u98de\u4e66\uff0c\u6211\u4eec\u4eca\u5929\u5c31\u901a\u8fc7\u98de\u4e66\u4f1a\u8bae\u76f4\u64ad\uff0c\u5305\u542b\u98de\u4e66\u7684\u6240\u6709\u57fa\u672c\u529f\u80fd\uff0c\u90fd\u662f\u5927\u5bb6\u90fd\u53ef\u4ee5\u514d\u8d39\u53bb\u4f7f\u7528\u7684\u3002\u50cfAtlassian\uff0c\u5b83\u4f1a\u63d0\u4f9bJira\u514d\u8d39\u7684\u8bd5\u7528\uff0c\u4e0d\u7ba1\u514d\u8d39\u7248\u6216\u8bd5\u7528\uff0c\u90fd\u662f\u4f1a\u63d0\u4f9b\u4e00\u79cd\u8ba9\u5927\u5bb6\u5f88\u5bb9\u6613\u80fd\u591f\u628a\u4ed6\u7684\u4ea7\u54c1\u7528\u8d77\u6765\u7684\u65b9\u5f0f\u3002<strong>\u7b2c\u4e09\u70b9\u5171\u540c\u70b9\u5c31\u662f\u8fd9\u4e9b\u4ea7\u54c1\u5176\u5b9e\u90fd\u8fbe\u5230\u4e86\u975e\u5e38\u5de8\u5927\u7684\u7528\u6237\u6570\u91cf<\/strong>\uff0c\u901a\u8fc7\u5927\u57fa\u6570\u7684\u7528\u6237\u5efa\u7acb\u8d77\u4e86\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u90a3\u5728\u589e\u957f\u7684\u80cc\u540e\uff0c\u5176\u5b9e\u8fd9 4 \u79cd\u4ea7\u54c1\uff0c\u90fd\u91c7\u7528\u4e86\u4e00\u79cd\u53eb\u505a<strong>\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u6a21\u5f0f\uff0cProduct Led Growth &#8211; PLG\uff0c\u4e5f\u5c31\u662f\u4eca\u5929\u6211\u60f3\u7ed9\u5927\u5bb6\u5206\u4eab\u7684\u8fd9\u6837\u4e00\u79cd SaaS \u4ea7\u54c1\u589e\u957f\u7684\u6a21\u5f0f\u3002<\/strong><\/p>\n\n\n\n<p>\u5176\u5b9e\u5927\u5bb6\u90fd\u77e5\u9053\u7f8e\u56fd\u7684 SaaS \u7684\u5e02\u573a\u662f\u6bd4\u6211\u4eec\u56fd\u5185\u8981\u53d1\u5c55\u5f97\u65e9\u7684\uff0c\u6700\u6839\u672c\u7684\u539f\u56e0\u662f\u56e0\u4e3a\u7f8e\u56fd\u7684\u4eba\u5de5\u6bd4\u8f83\u8d35\uff0c\u6240\u4ee5\uff0c\u4f01\u4e1a\u613f\u610f\u901a\u8fc7\u4f7f\u7528\u8f6f\u4ef6\u670d\u52a1\u7684\u65b9\u5f0f\u6765\u63d0\u5347\u5b83\u7684\u6548\u7387\uff0c\u964d\u4f4e\u5b83\u7684\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u5728\u7f8e\u56fd\u7684 To B\u8f6f\u4ef6\u548cSaaS \u4ea7\u54c1\uff0c\u5176\u589e\u957f\u7b56\u7565\u5176\u5b9e\u4e5f\u7ecf\u5386\u4e86\u51e0\u4e2a\u9636\u6bb5\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"888\" height=\"457\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-8.png\" alt=\"\" class=\"wp-image-39213\"\/><\/figure><\/div>\n\n\n\n<p>\u6700\u65e9\u671f\u7684\u65f6\u5019\u5927\u5bb6\u53ef\u80fd\u90fd\u542c\u8bf4\u8fc7\u7c7b\u4f3c\u4e8eCisco\uff0cSAP\uff0cOracle\u3002<strong>\u8fd9\u4e9b\u7279\u522b\u7ecf\u5178\u8001\u724c\u7684 2b\u8f6f\u4ef6\u670d\u52a1\u4ea7\u54c1\uff0c\u5b83\u90fd\u662f\u4ee5\u9500\u552e\u56e2\u961f\u4e3a\u4e3b\u5bfc\u53bb\u83b7\u5ba2\u7684\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9500\u552e\u56e2\u961f\u53ef\u80fd\u90fd\u662f\u89c4\u6a21\u6bd4\u8f83\u5927\uff0c\u4e5f\u9700\u8981\u62db\u52df\u7cbe\u5175\u5f3a\u5c06\uff0c\u56e0\u4e3a\u4ed6\u4eec\u975e\u5e38\u7684\u91cd\u8981\u3002\u56e0\u4e3a\u4e3b\u8981\u9760\u9500\u552e\u56e2\u961f\u53bb\u627e\u5ba2\u6237\uff0c\u5e76\u4e14\u548c\u5ba2\u6237\u4e4b\u95f4\u5efa\u7acb\u4e00\u4e2a\u5f88\u5f3a\u7684\u5173\u7cfb\uff0c\u53bb\u8fdb\u884c\u5f88\u591a\u7684\u534f\u5546\u6c9f\u901a\uff0c\u7136\u540e\u63d0\u4f9b\u5404\u79cd\u7684\u5b9a\u5236\u5316\u7b49\u7b49\uff0c\u8fd9\u662f\u6700\u65e9\u671f2B\u516c\u53f8\u7684\u83b7\u5ba2\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u6162\u6162\u7684\uff0c\u8fc7\u4e86\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\uff0c\u5f00\u59cb\u6f14\u53d8\u51fa\u4e86\u4e00\u79cd\u53eb\u505a\u9500\u552e\u4e3b\u5bfc + 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\u7684\u5e74\u91cd\u590d\u6536\u5165\uff08ARR)\uff0c\u4e00\u8def\u505a\u6210\u4e86\u4e00\u5bb6\u4e0a\u5e02\u516c\u53f8\u3002\u76f4\u52302019\u5e74\uff0cAtlassian\u624d\u6210\u7acb\u4e86\u7b2c\u4e00\u652f\u4e13\u804c\u9500\u552e\u56e2\u961f\u3002<\/p>\n\n\n\n<p>2019\u5e74\u4e4b\u524d\uff0cAtlassian\u4e3b\u8981\u91c7\u53d6\u7684\u5c31\u662f\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9996\u5148\uff0c\u5f00\u53d1\u4e00\u4e2a\u975e\u5e38\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\uff0c\u628a\u4ef7\u683c\u5b9a\u5f97\u76f8\u5bf9\u6bd4\u8f83\u4f4e\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u8ba9\u66f4\u591a\u7684\u7528\u6237\u548c\u5ba2\u6237\u80fd\u591f\u4e70\u5f97\u8d77\uff0c\u5e26\u6765\u66f4\u5927\u7684\u9500\u91cf\uff0c\u6240\u4ee5Atlassian\u7684\u76ee\u6807\u5ba2\u6237\u7fa4\u5c31\u975e\u5e38\u5e7f\uff0c\u4e0d\u4ec5\u4ec5\u662f\u5927\u4f01\u4e1a\uff0c\u8fd8\u53ef\u4ee5\u662f\u4e2a\u4eba\uff0c\u5c0f\u56e2\u961f\u548c\u4e2d\u5c0f\u4f01\u4e1a\u3002<\/li><li>\u56e0\u4e3aAtlassian\u8981\u89e6\u8fbe\u5230\u5404\u79cd\u5404\u6837\u7684\u76ee\u6807\u5ba2\u6237\u7fa4\uff0c\u6700\u597d\u7684\u65b9\u5f0f\u5c31\u662f\u7ebf\u4e0a\u9500\u552e\uff0c\u6240\u4ee5\u5176\u5b9a\u4ef7\u8981\u975e\u7684\u516c\u5f00\u900f\u660e\u3001\u8981\u5bb9\u6613\u7406\u89e3\u3001\u4e0d\u80fd\u6709\u590d\u6742\u7684\u534f\u5546\u548c\u8ba8\u4ef7\u8fd8\u4ef7\uff1b<\/li><li>\u540c\u65f6Atlassian\u8981\u8ba9\u4ea7\u54c1\u80fd\u591f\u975e\u5e38\u5bb9\u6613\u5c31\u53ef\u4ee5\u8bd5\u7528\uff0c\u8ba9\u5927\u5bb6\u80fd\u591f\u5f88\u5bb9\u6613\u5730\u5728\u8bd5\u7528\u4e4b\u540e\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56<\/li><li>\u8bd5\u7528\u5bb9\u6613\uff0c\u5e76\u4e14\u8bd5\u7528\u4e4b\u540e\u8d2d\u4e70\u7387\u9ad8\uff0c\u6700\u7ec8\u56de\u5230\u4e86\u8981\u6709\u4e00\u4e2a\u975e\u5e38\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\uff0c\u8fd9\u5c31\u6784\u6210\u4e86Atlassian \u7684\u4ea7\u54c1\u9a71\u52a8\u7684\u589e\u957f\u98de\u8f6e\u3002<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"964\" height=\"508\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-9.png\" alt=\"\" class=\"wp-image-39214\"\/><\/figure><\/div>\n\n\n\n<p>\u5728Atlassian\u524d13\u5e74\u7684\u751f\u6daf\u91cc\uff0c\u57fa\u672c\u4e0a\u5c31\u662f\u5728\u505a\u597d\u4ea7\u54c1\uff0c<strong>\u628a\u4f20\u7edf\u610f\u4e49\u4e0a\u9500\u552e\u4e3b\u5bfc\u7684SaaS \u589e\u957f\u7684\u90a3\u4e9b\u201c\u963b\u788d\u201d\u90fd\u53bb\u6389\uff0c<\/strong>\u6bd4\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0d\u9700\u8981\u8ddf\u9500\u552e\u56e2\u961f\u6253\u4ea4\u9053\u5c31\u53ef\u4ee5\u8d2d\u4e70<\/li><li>\u4ef7\u683c\u975e\u5e38\u7684\u516c\u5f00\u900f\u660e\uff0c\u800c\u4e0d\u662f\u6bcf\u5bb6\u5ba2\u6237\u4f01\u4e1a\u5355\u72ec\u534f\u5546\u4ef7\u683c<\/li><li>\u901a\u8fc7\u7ebf\u4e0a\u9500\u552e<\/li><li>\u53ef\u4ee5\u5148\u5c1d\u540e\u4e70\u8bd5\u7528\u4ea7\u54c1<\/li><\/ul>\n\n\n\n<p>\u6700\u7ec8\u7684\u7ed3\u679c\u662f\uff0c\u6574\u4e2a\u4ea7\u54c1\u7684\u589e\u957f\u8fc7\u7a0b\u53d8\u5f97\u975e\u5e38\u50cf\u4e00\u4e2aC\u7aef\u4ea7\u54c1\uff0c\u603b\u7528\u6237\u6570\u8d8a\u6765\u8d8a\u5927\uff0c\u8fd9\u91cc\u9762\u5c31\u81ea\u7136\u4f1a\u51fa\u6765\u4e00\u4e9b\u4ed8\u8d39\u7528\u6237\uff1b\u540c\u65f6\u54c1\u724c\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u5f3a\uff0c\u901a\u8fc7\u8fd9\u6837\u4e00\u4e2a\u589e\u957f\u98de\u8f6e\uff0c\u8ba9\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u77e5\u9053\u548c\u8bd5\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4ece\u800c\u5e26\u6765\u66f4\u591a\u4ed8\u8d39\u7528\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To B \u4ea7\u54c1\u91c7\u7528PLG\u589e\u957f\u76843\u4e2a\u4f18\u52bf<\/strong><\/h2>\n\n\n\n<p>\u90a3\u4e48\u548c\u4f20\u7edf\u7684\u9500\u552e\u9a71\u52a8\u589e\u957f\u6a21\u5f0f\u76f8\u6bd4\uff0cSaaS\u4ea7\u54c1\u91c7\u7528\u4ea7\u54c1\u9a71\u52a8\u589e\u957fPLG\u7684\u4f18\u52bf\u5728\u54ea\u91cc\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\u4e2a\u4f18\u52bf\uff0cPLG SaaS\u7684\u83b7\u5ba2\u6210\u672c\u660e\u663e\u5f97\u6bd4\u5176\u4ed6 SaaS \u516c\u53f8\u8981\u4f4e\u3002<\/strong><\/p>\n\n\n\n<p>\u4e0b\u56fe\u5217\u51fa\u4e86\u4e00\u4e9b SaaS \u4ea7\u54c1\uff0c\u4ed6\u4eec\u7684\u9500\u552e\u548c\u5e02\u573a\u6210\u672c\u5360\u6574\u4e2a\u8425\u6536\u7684\u767e\u5206\u6bd4\uff0c\u8fd9\u5728SaaS \u516c\u53f8\u91cc\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\uff0c\u5b83\u4ee3\u8868\u7740\u83b7\u5ba2\u6548\u7387\u6709\u591a\u9ad8\u3002\u53ef\u4ee5\u770b\u5230\uff0c<strong>Atlassian \u5728\u51e0\u5e74\u524d\u7684\u9500\u552e\u548c\u5e02\u573a\u6210\u672c\u53ea\u5360\u6536\u5165\u768419%\uff0c<\/strong>\u800c\u5176\u4ed6\u7684\u4e00\u4e9bSaaS \u516c\u53f8\u662f\u5c06\u8fd1\u7ea6 50%\u3002\u5f53\u4f60\u53ef\u4ee5\u53ea\u82b1\u8fd9\u4e48\u5c11\u7684\u94b1\u5c31\u80fd\u591f\u83b7\u5f97\u7528\u6237\u7684\u65f6\u5019\uff0c\u5c31\u53ef\u4ee5\u628a\u66f4\u591a\u7684\u94b1\u653e\u5230\u4f60\u7684\u7814\u53d1\u4e0a\uff0c\u8fdb\u4e00\u6b65\u5730\u53bb\u52a0\u5f3a\u4f60\u7684\u4ea7\u54c1\uff0c\u8fd9\u662f\u975e\u5e38\u5927\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1081\" height=\"551\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-10.png\" alt=\"\" class=\"wp-image-39215\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u7b2c\u4e8c\u4e2a\u4f18\u52bf\uff0c\u53ef\u4ee5\u5927\u5927\u7f29\u77ed\u56de\u672c\u65f6\u95f4\u3002<\/strong><\/p>\n\n\n\n<p>\u4e0b\u9762\u8fd9\u4e2a\u56fe\u662f\u4e00\u5bb6\u57fa\u91d1\u516c\u53f8\u53eb ARK\uff0c\u8fd9\u5bb6\u57fa\u91d1\u516c\u53f8\u975e\u5e38\u770b\u597d SaaS \u8fd9\u4e2a\u8d5b\u9053\uff0c\u5c31\u505a\u4e86\u4e00\u4e2aSaaS \u516c\u53f8\u7684\u7814\u7a76\u62a5\u544a\uff0c\u6bd4\u8f83\u4e86\u4f20\u7edf\u7684SaaS\u516c\u548c\u4e00\u4e9b\u65b0\u578b\u7684\u57fa\u4e8e\u4ea7\u54c1\u589e\u957f\u5e76\u5177\u6709\u81ea\u4f20\u64ad\u7279\u6027\u7684SaaS \u516c\u53f8\uff0c\u6536\u56de\u83b7\u5ba2\u6210\u672c\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"889\" height=\"512\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-11.png\" alt=\"\" class=\"wp-image-39216\"\/><\/figure><\/div>\n\n\n\n<p>\u83b7\u5ba2\u6210\u672c\u56de\u672c\u65f6\u95f4\uff0c\u6307\u7684\u5c31\u662f\u6bd4\u5982\u8bf4\u82b1\u4e86 100 \u5757\u94b1\u53bb\u83b7\u5ba2\uff0c\u5927\u6982\u6709\u591a\u957f\u65f6\u95f4\uff0c\u80fd\u4ece\u5ba2\u6237\u8eab\u4e0a\u628a\u8fd9100 \u5757\u94b1\u8d5a\u56de\u6765\u3002<strong>\u4f20\u7edf\u7684 SaaS \u516c\u53f8\u8981\u4e24\u5e74\u7684\u65f6\u95f4\uff0c\u4f46 PLG \u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684SaaS\u516c\u53f8\u53ea\u8981 8 \u4e2a\u6708\u7684\u65f6\u95f4\u5c31\u53ef\u4ee5\u56de\u672c<\/strong>\uff0c\u975e\u5e38\u660e\u663e\u5730\u7f29\u77ed\u4e86\u56de\u672c\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u4e0d\u7ba1\u662f\u82b1\u94b1\u96c7\u9500\u552e\u56e2\u961f\u3001\u8fd8\u662f\u82b1\u94b1\u6253\u5e7f\u544a\u83b7\u5ba2\uff0c\u5982\u679c\u4f60\u5f88\u5feb\u5c31\u80fd\u628a\u8fd9\u4e2a\u94b1\u518d\u62ff\u56de\u6765\uff0c\u8d44\u672c\u5c31\u53ef\u4ee5\u7528\u6765\u53bb\u505a\u66f4\u591a\u7684\u83b7\u5ba2\uff0c\u4e5f\u53ef\u4ee5\u7528\u6765\u53bb\u505a\u7814\u53d1\uff0c\u6574\u4e2a\u516c\u53f8\u7684\u8fd0\u8425\u6548\u7387\u5c31\u660e\u663e\u5730\u63d0\u5347\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u4e2a \u4f18\u52bf\uff0c\u5c31\u662f\u628a To B \u7684\u589e\u957f\u624b\u6bb5 To C \u5316\u4e86\u3002<\/strong><\/p>\n\n\n\n<p>To C \u589e\u957f\u7684\u5f88\u591a\u624b\u6bb5\u5728 To B \u91cc\u9762\u662f\u53ef\u4ee5\u964d\u7ef4\u6253\u51fb\u7684\u3002\u57fa\u4e8e\u4f20\u7edf\u9500\u552e\u7684\u8bdd\uff0c\u9500\u552e\u5468\u671f\u975e\u5e38\u7684\u957f\uff0c\u6570\u5b57\u5316\u7a0b\u5ea6\u3001\u7cbe\u7ec6\u5316\u7a0b\u5ea6\u662f\u8fdc\u8fdc\u6bd4\u4e0d\u4e0a To C \u4ea7\u54c1\u7684\u3002<\/p>\n\n\n\n<p>\u4f46\u5f53\u4f60\u5f00\u53d1\u4e86 PLG \u7684\u8fd9\u6837\u4e00\u6761\u589e\u957f\u65b9\u5f0f\u7684\u65f6\u5019\uff0c\u6240\u6709\u7684 To C \u589e\u957f\u7684\u624b\u6bb5\u90fd\u53ef\u4ee5\u7528\u5728 To B \u7684\u4ea7\u54c1\u4e0a\uff0c\u53ef\u4ee5\u901a\u8fc7\u8fd9\u6837\u7684\u65b9\u5f0f\u89e6\u8fbe\u5230\u5927\u91cf\u7528\u6237\uff0c\u5c31\u8ba9\u4f60\u7684\u4ea7\u54c1\uff0c\u80fd\u591f\u50cf To C \u4ea7\u54c1\u90a3\u6837\u6709\u975e\u5e38\u5feb\u901f\u7684\u6570\u636e\u79ef\u7d2f\uff0c\u4ea7\u751f\u7f51\u7edc\u6548\u5e94\uff0c\u5f62\u6210\u54c1\u724c\u4f18\u52bf\uff0c\u8ba9\u4f60\u7684\u589e\u957f\u98de\u8f6e\u5feb\u901f\u8dd1\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u91cc\u9762\uff0c\u5728\u7f8e\u56fd\u5e02\u573a\u4e0a\u3002\u57fa\u4e8e PLG \u8fd9\u6837\u7684\u4e00\u79cd\u589e\u957f\u6a21\u5f0f\u7684 SaaS \u516c\u53f8\u51fa\u73b0\u7684\u9891\u7387\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4e0a\u5e02\u7684\u6570\u91cf\u4e5f\u8d8a\u6765\u8d8a\u591a\uff0c<strong>2019 \u5e74\u5230 2020 \u5e74\u7684\u65f6\u5019\u6709 21 \u5bb6\u516c\u53f8\u4e0a\u90fd\u5728\u62a5\u544a\u4e2d\u63d0\u5230\u4e86\u91c7\u53d6\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u6a21\u5f0f\uff0c<\/strong>\u8fd9\u4e9b\u516c\u53f8\u90fd\u60f3\u8981\u5f3a\u8c03\u8fd9\u662f\u4ed6\u4eec\u7684\u4e00\u4e2a\u5356\u70b9\uff0c\u53ef\u4ee5\u5e26\u6765\u6bd4\u8f83\u9ad8\u7684\u9500\u552e\u6548\u7387\u6bd4\u8f83\u4f4e\u7684\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u5bf9\u4e8e\u5f88\u591a\u9500\u552e\u6e20\u9053\u5efa\u7acb\u5f97\u6bd4\u8f83\u597d\u7684\u3001\u6bd4\u8f83\u4f20\u7edf\u7684 SaaS \u516c\u53f8\uff0c\u4e5f\u5728\u8003\u8651\u600e\u4e48\u5efa\u7acb\u8d77\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u8fd9\u6761\u8def\u7ebf\uff0c\u53d8\u6210\u4ea7\u54c1\u548c\u9500\u552e\u4e24\u6761\u817f\u8d70\u8def\uff0c\u8fd9\u6837\u4e5f\u80fd\u5e2e\u52a9\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u89e6\u8fbe\u5230\u66f4\u591a\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ea7\u54c1\u9a71\u52a8\u589e\u957fPLG\u9002\u5408\u54ea\u4e9b\u4ea7\u54c1\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u9002\u5408\u4ec0\u4e48\u6837\u7684To 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SaaS \u4ea7\u54c1\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u6218\u7565\u9009\u62e9\u5c31\u662f\u5bf9\u4e8e\u4f60\u7684\u4ea7\u54c1\u6765\u8bf4\uff0c\u4ec0\u4e48\u4e8b\u60c5\u4ece\u6218\u7565\u89d2\u5ea6\u6765\u8bf4\u6700\u91cd\u8981\uff0c\u5fc5\u987b\u505a\u3002\u6bd4\u5982\u8bf4\u521a\u624d\u6211\u4eec\u63d0\u5230Atlassian\u7684\u4f8b\u5b50\uff0c\u5b83\u7684\u589e\u957f\u98de\u8f6e\u8981\u6c42\u5b83\u5fc5\u987b\u6253\u9020\u597d\u7684\u4ea7\u54c1\uff0c\u90a3\u5c31\u4e0d\u80fd\u628a\u773c\u524d\u7684\u8425\u6536\u6700\u5927\u5316\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\uff0c\u5426\u5219\u5b83\u7684\u589e\u957f\u98de\u8f6e\u5c31\u8dd1\u4e0d\u8d77\u6765\u4e86\uff0c\u6240\u4ee5\u5173\u6ce8\u4ea7\u54c1\u8d28\u91cf\uff0c\u8fd9\u662f\u5b83\u7684\u6218\u7565\u9009\u62e9\u3002\u518d\u6bd4\u5982\u8bf4\uff0c\u6ef4\u6ef4\u6709\u4e00\u6bb5\u65f6\u95f4All in \u5b89\u5168\uff0c\u4e5f\u662f\u5b83\u5f53\u65f6\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p><strong>SaaS \u4ea7\u54c1\u7684\u5317\u6781\u661f\u6307\u6807\u600e\u4e48\u627e\uff1f<\/strong><\/p>\n\n\n\n<p>\u6211\u7ed9\u5927\u5bb6\u4e3e\u51e0\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982Salesforce\uff0c\u4ed6\u7684\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\u6bcf\u4e2a\u8d26\u53f7\u91cc\u9762\u6709\u591a\u5c11\u7684\u9500\u552e\u8bb0\u5f55\uff0c\u91cc\u9762\u7684\u9500\u552e\u8bb0\u5f55\u8d8a\u591a\uff0c\u8bf4\u660e\u9500\u552e\u56e2\u961f\u4f7f\u7528Salesforce\u8d8a\u591a\uff0c\u7136\u540e\u5728\u91cc\u9762\u5b58\u50a8\u548c\u751f\u6210\u7684\u8bb0\u5f55\u624d\u8d8a\u591a\uff1bZoom \u548c Slack \u5c31\u6bd4\u8f83\u597d\u7406\u89e3\uff0c\u5c31\u662f\u6bcf\u5468\u4e3b\u529e\u7684\u4f1a\u8bae\u7684\u6570\u91cf\u548c\u53d1\u9001\u7684\u603b\u7684\u6d88\u606f\u6570\uff1bShopify\u5176\u5b9e\u7c7b\u4f3c\u4e8e\u6211\u4eec\u56fd\u5185\u7684\u6709\u8d5e\uff0c\u5e2e\u52a9\u4e2d\u5c0f\u7535\u5546\u5356\u5bb6\u81ea\u5efa\u7ad9\uff0c \u5b83\u7684\u5317\u6781\u661f\u6307\u6807\u5c31\u662f\uff0c\u5b83\u6240\u652f\u6301\u4f7f\u5f97\u8fd9\u4e9b\u7535\u5546\u7f51\u7ad9\u7684 GMV \uff0c\u8fd9\u662f\u53cd\u5e94\u5176\u5ba2\u6237\u7684\u9500\u552e\u60c5\u51b5\u3002<\/p>\n\n\n\n<p><strong>\u5927\u5bb6\u53ef\u4ee5\u770b\u5230 SaaS \u516c\u53f8\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u5176\u5b9e\u5f88\u591a\u65f6\u5019\u662f\u8ddf\u4ea7\u54c1\u7684\u4f7f\u7528\u91cf\u76f8\u5173\u7684\uff0c\u53ef\u80fd\u5177\u4f53\u5230\u67d0\u4e2a\u5173\u952e\u529f\u80fd\u6216\u5173\u952e\u4f7f\u7528\u573a\u666f\u4e0a\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SaaS\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff1a6\u5927\u589e\u957f\u6760\u6746<\/strong><\/h2>\n\n\n\n<p>\u5f53\u6211\u4eec\u660e\u786e\u4e86\u5317\u6781\u661f\u6307\u6807\uff0c\u5c31\u8981\u53bb\u601d\u8003\uff0c\u9488\u5bf9\u8fd9\u4e2a\u5317\u6781\u661f\u6307\u6807\uff0cSaaS \u4ea7\u54c1\u6709\u54ea\u4e9b\u589e\u957f\u6760\u6746\uff1f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"589\" height=\"147\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-12.png\" alt=\"\" class=\"wp-image-39217\"\/><\/figure><\/div>\n\n\n\n<p><strong>SaaS \u4ea7\u54c1\u7684\u589e\u957f\u6760\u6746\u548cTo C\u4ea7\u54c1\u6709\u5f88\u591a\u7c7b\u4f3c\u7684\u5730\u65b9\uff0c\u4e5f\u6709\u4e00\u4e9b\u6bd4\u8f83\u4e0d\u4e00\u6837\u7684\u5730\u65b9\u3002<\/strong><\/p>\n\n\n\n<p><strong>SaaS\u4ea7\u54c1\u4e5f\u6709\u83b7\u5ba2\uff0c\u6fc0\u6d3b\u8fd9\u4e9b\u6760\u6746\uff0c\u4f46\u8f6c\u5316\u662f\u4e00\u4e2a\u6bd4\u8f83\u5173\u952e\u7684\u52a8\u4f5c<\/strong>\uff0c\u56e0\u4e3aTo B\u5ba2\u5355\u4ef7\u4e00\u822c\u90fd\u6bd4\u8f83\u9ad8\uff0c\u4e0d\u50cfTo C\u4ea7\u54c1\u3002\u56e0\u6b64\uff0cTo B\u4ea7\u54c1\u7684\u514d\u8d39\u5230\u4ed8\u8d39\u8f6c\u5316\u662f\u4e00\u4e2a\u76f8\u5bf9\u800c\u8a00\u6bd4\u8f83\u96be\u548c\u95e8\u69db\u6bd4\u8f83\u9ad8\u7684\u52a8\u4f5c\uff0c\u56e0\u6b64\u6211\u4eec\u628a\u8f6c\u5316\u5355\u72ec\u5217\u51fa\u6765\uff1b<\/p>\n\n\n\n<p><strong>SaaS \u7684\u4ea7\u54c1\u589e\u957f\u4e5f\u6709\u7559\u5b58\u8fd9\u4e2a\u6760\u6746\uff0c\u4f46\u4e0d\u4ec5\u4ec5\u662f\u7559\u5b58\uff0c\u5b83\u8fd8\u5e0c\u671b\u80fd\u591f\u6709\u589e\u8d2d\u6216\u8005\u62d3\u5c55\uff0c<\/strong>\u4e5f\u5c31\u662f\u5ba2\u6237\u4eca\u5929\u4e70\u4e86\u67d0\u4e00\u4e2a SaaS \u4ea7\u54c1\uff0c\u6700\u7406\u60f3\u7684\u60c5\u51b5\u4e0d\u4ec5\u4ec5\u662f\u660e\u5e74\u8fd9\u4e2a\u5ba2\u6237\u4f1a\u7eed\u7ea6\uff0c\u800c\u4e14\u6700\u597d\u8fd8\u5347\u7ea7\u5230\u66f4\u9ad8\u7ea7\u7684\u4e00\u4e2a\u8ba1\u5212\uff0c\u4ece\u57fa\u7840\u7248\uff0c\u53d8\u6210\u9ad8\u7ea7\u7248\uff1b\u6216\u8005\u662f\u8bf4\u5ba2\u6237\u672c\u6765\u4e70\u4e86 100 \u4e2a\u5e2d\u4f4d\uff0c\u8fc7\u4e866\u4e2a\u6708\u518d\u52a0 50 \u4e2a\u5e2d\u4f4d\uff1b\u6216\u8005\u662f\u4e70\u4e00\u4e9b\u5176\u4ed6\u7684\u6d88\u8d39\u578b\u529f\u80fd\u5305\uff0c\u4f8b\u5982\u989d\u5916\u7684\u50a8\u5b58\u7a7a\u95f4\u7b49\u7b49\uff0c\u6240\u4ee5\u5728 SaaS \u4ea7\u54c1\u91cc\u9762\u62d3\u5c55\u9500\u552e\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6760\u6746\uff0c\u6211\u4eec\u4e5f\u628a\u5b83\u5355\u72ec\u5217\u51fa\u6765\u3002<\/p>\n\n\n\n<p><strong>\u6700\u540e\u8fd8\u6709\u5b9a\u4ef7\uff0c SaaS \u4ea7\u54c1\u7684\u5b9a\u4ef7\u672c\u8eab\u5c31\u662f\u4e2a\u5b66\u95ee<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u5927\u5bb6\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u548cTo C\u589e\u957f\u5bf9\u6bd4\uff0c\u6211\u6ca1\u6709\u5f3a\u8c03\u63a8\u8350\u3002<\/strong>\u63a8\u8350\u4e0d\u662f\u4e0d\u91cd\u8981\uff0c\u4f46\u662f\u63a8\u8350\u5bf9\u4e8e SaaS \u4ea7\u54c1\u6765\u8bf4\uff0c\u53ef\u80fd\u5b83\u7684\u5f62\u5f0f\u4f1a\u4e0d\u592a\u4e00\u6837\u3002\u4e0d\u662f\u8bf4\u6211\u4f5c\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u8d2d\u4e70\u4e86\uff0c\u4f60\u7ed9\u6211 100 \u5757\u94b1\uff0c\u6211\u5c31\u63a8\u8350\u53e6\u5916\u4e00\u4e2a\u4f01\u4e1a\u4e5f\u6765\u8d2d\u4e70\uff0c\u8fd9\u79cd\u5f62\u5f0f\u7684\u63a8\u8350\u662f\u4e0d\u592a\u7ecf\u5e38\u53d1\u751f\u7684\u3002\u4f46\u662f\uff0c\u57fa\u4e8e\u4ea7\u54c1\u53e3\u7891\u6216\u8005\u57fa\u4e8e\u4ea7\u54c1\u672c\u8eab\u7279\u6027\u7684\u75c5\u6bd2\u4f20\u64ad\u673a\u5236\u662f\u6709\u53ef\u80fd\u7684\uff0c\u4f46\u662f\u76f8\u5bf9\u5176\u4ed6\u6760\u6746\u800c\u8a00\uff0c\u63a8\u8350\u4e0d\u662f\u4e00\u4e2a\u7279\u522b\u91cd\u8981\u7684To B\u589e\u957f\u6760\u6746\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u65f6\u95f4\u6240\u9650\uff0c\u6211\u4e0d\u53ef\u80fd\u628a\u516d\u4e2a\u6760\u6746\u90fd\u8bb2\u5168\uff0c\u5c31\u9009\u5176\u4e2d\u7684\u4e09\u4e2a\uff0c\u7ed9\u5927\u5bb6\u4ecb\u7ecd\u4e00\u4e9b\u73b0\u5728\u7845\u8c37\u4f01\u4e1a\u6bd4\u8f83\u7ecf\u5e38\u4f7f\u7528\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SaaS\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff1a\u83b7\u5ba2\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u4eec\u8bb2\u8bb2SaaS \u7684 PLG \u589e\u957f\u6709\u54ea\u4e9b\u83b7\u5ba2\u7684\u7b56\u7565\uff1f<\/p>\n\n\n\n<p>\u63d0\u5230\u4e86\u83b7\u5ba2\u6f0f\u6597\uff0cTo C\u7684\u6f0f\u6597\u5927\u5bb6\u90fd\u6bd4\u8f83\u719f\u6089\u4e86\uff0c\u4ee5 APP\u4e3a\u4f8b\uff0c\u6700\u5f00\u59cb\u7684\u65f6\u5019\u7528\u6237\u770b\u5230\u5e7f\u544a\uff0c\u7136\u540e\u8fdb\u5230\u5e94\u7528\u5546\u5e97\u4e0b\u8f7d APP \uff0c\u5f00\u59cb\u4f7f\u7528\u4f60\u7684APP\uff0c\u7136\u540e\u5982\u679c\u53d8\u73b0\u6bd4\u8f83\u5feb\u7684\u8bdd\uff0c\u4e5f\u8bb8\u51e0\u5206\u949f\u4e4b\u5185\u4f60\u5c31\u80fd\u6536\u5230\u94b1\u4e86\u3002<\/p>\n\n\n\n<p>\u4f46 To B \u4ea7\u54c1\u7684\u6f0f\u6597\u4e00\u822c\u662f\u975e\u5e38\u957f\u7684\uff0c\u9996\u5148\u4e5f\u662f\u4ece\u83b7\u5ba2\u6e20\u9053\u5f00\u59cb\uff0c\u53ef\u80fd\u7528\u6237\u901a\u8fc7\u591a\u79cd\u5f62\u5f0f\u77e5\u9053\u4e86\u4f60\u7684\u4ea7\u54c1\uff0c\u6bd4\u5982\u8bf4\u4eca\u5929\u53c2\u52a0\u4e86\u4e00\u4e2a\u76f4\u64ad\u8bb2\u5ea7\uff0c\u8fdb\u4e86\u5fae\u4fe1\u7fa4\uff0c\u77e5\u9053\u4e86\u7279\u8d5e\uff0c\u540e\u6765\u5c31\u53bb\u4e86\u7279\u8d5e\u7684\u7f51\u7ad9\u4e0a\u53bb\u770b\u4e86\u4e00\u4e0b\uff0c\u8bfb\u4e86\u51e0\u7bc7\u6587\u7ae0\uff0c\u586b\u4e86\u4e00\u4e9b\u4fe1\u606f\uff0c\u53d8\u6210\u4e86\u4e00\u4e2a\u6240\u8c13\u7684<strong>\u5e02\u573a\u5408\u683c\u7ebf\u7d22\uff08Marketing Qualified Leads MQL)<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1017\" height=\"516\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-13.png\" alt=\"\" class=\"wp-image-39218\"\/><\/figure><\/div>\n\n\n\n<p>\u7136\u540e\u7528\u6237\u5982\u679c\u6709\u66f4\u591a\u7684\u4e92\u52a8\uff0c\u901a\u8fc7\u5ba1\u6838\uff0c\u53ef\u80fd\u8fdb\u4e00\u6b65\u5347\u7ea7\u4e3a<strong>\u9500\u552e\u5408\u683c\u7ebf\u7d22\uff08Sales Qualified Leads SQL)<\/strong>\u3002\u90a3\u63a5\u4e0b\u6765\uff0c\u9500\u552e\u5c31\u4f1a\u8fdb\u884c\u8ddf\u8fdb\uff0c\u6700\u7ec8\u4e5f\u8bb8\u6709\u4e00\u5b9a\u6bd4\u4f8b\u7684\u9500\u552e\u7ebf\u7d22\u771f\u6b63\u53d8\u6210\u4e86\u4ed8\u8d39\u5ba2\u6237\uff0c\u5c31\u5e26\u6765\u4e86\u8425\u6536\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u80fd\u8981\u82b1\u51e0\u4e2a\u6708\u751a\u81f3\u66f4\u957f\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5982\u679c\u662f\u6211\u4eec\u521a\u624d\u8bb2\u5230\u901a\u8fc7\u4ea7\u54c1\u9a71\u52a8\u589e\u957f PLG \u7684\u4ea7\u54c1\uff0c\u5b83\u5176\u5b9e\u662f\u5728\u521a\u624d\u8fd9\u4e2a\u9500\u552e\u6f0f\u6597\u7684\u57fa\u7840\u4e0a\uff0c\u53c8\u5f00\u53d1\u51fa\u6765\u4e86\u4e00\u6761\u65b0\u6f0f\u6597\u3002<\/p>\n\n\n\n<p>\u8fd8\u662f\u7528\u7279\u8d5e\u4e3e\u4f8b\uff0c\u5f53\u4f60\u5230\u4e86\u7279\u8d5e\u7684\u7f51\u7ad9\u4e0a\uff0c\u4f60\u6ce8\u518c\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u4f7f\u7528\u7279\u8d5e\u7684\u514d\u8d39\u7248\u6216\u8005\u514d\u8d39\u8bd5\u7528\u7248\uff0c\u8ba9\u4f60\u5148\u7528\u8d77\u6765\u3002\u5f53\u4f60\u7528\u4e86\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\u89c9\u5f97\u597d\uff0c\u5c31\u76f4\u63a5\u81ea\u52a9\u8d2d\u4e70\u4e86\uff0c\u5b8c\u6210\u4e86\u6574\u4e2a\u8f6c\u5316\u8fc7\u7a0b\uff1b\u6216\u8005\u5f53\u4f60\u7528\u4e86\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\uff0c\u8fbe\u5230\u4e86\u67d0\u4e2a\u4f7f\u7528\u5f3a\u5ea6\uff0c\u4f60\u5c31\u53d8\u6210\u4e86\u4e00\u4e2a\u6240\u8c13\u7684<strong>\u4ea7\u54c1\u5408\u683c\u7ebf\u7d22\uff08Product Qualified Leads PQL)<\/strong>\uff0c\u7136\u540e\u9500\u552e\u89c9\u5f97\u4f60\u503c\u5f97\u8ddf\u8fdb\uff0c\u9488\u5bf9\u4f60\u8fdb\u884c\u4e00\u4e9b\u7535\u9500\uff0c\u6700\u7ec8\u628a\u4f60\u6240\u5728\u7684\u516c\u53f8\u8f6c\u5316\u6210\u4e86\u4e00\u4e2a\u4ed8\u8d39\u7684\u5ba2\u6237\u3002\u8fd9\u5c31\u662fPLG\u7684\u83b7\u5ba2\u6f0f\u6597\u3002<\/p>\n\n\n\n<p><strong>\u6240\u4ee5\uff0cPLG\u7684\u521b\u65b0\u4e4b\u5904\u5728\u4e8e\u63d0\u51fa\u4e86\u4e00\u4e2a\u65b0\u7684\u6982\u5ff5\uff0c\u4ea7\u54c1\u5408\u683c\u7ebf\u7d22PQL\u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u4e3a\u6211\u4eec\u7ed9\u4f60\u4e00\u4e2a\u514d\u8d39\u7248\uff0c\u4f60\u53ef\u4ee5\u53bb\u7528\uff0c\u90a3\u6211\u5c31\u53ef\u4ee5\u53bb\u89c2\u5bdf\u4f60\u4f7f\u7528\u4ea7\u54c1\u7684\u884c\u4e3a\uff0c\u6bd4\u5982\u8bf4\u4f60\u5df2\u7ecf\u7528\u4e86\u6211\u4eec\u7684\u7279\u8d5e\u7684\u4ea7\u54c150 \u4e2a\u5c0f\u65f6\u4e86\uff0c\u6216\u8005\u4f60\u5df2\u7ecf\u7528 slack \u53d1\u4e86 2000 \u6761\u4fe1\u606f\u4e86\uff0c\u4f60\u5df2\u7ecf\u7528\u67d0\u4e2a\u62a5\u9500 SaaS \u4ea7\u54c1\u63d0\u4ea4\u4e86 40 \u5f20\u53d1\u7968\u4e86\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u89c9\u5f97\u57fa\u4e8e\u4f60\u7684\u4ea7\u54c1\u4f7f\u7528\u91cf\uff0c\u6211\u4eec\u63a8\u6d4b\u4f60\u5bf9\u6211\u4eec\u7684\u4ea7\u54c1\u5f88\u559c\u6b22\uff0c\u770b\u5230\u4e86\u4ef7\u503c\uff1b\u540c\u65f6\uff0c\u4f60\u6240\u5728\u7684\u516c\u53f8\u662f\u4e00\u4e2a\u6bd4\u8f83\u5927\u7684\u516c\u53f8\uff0c\u90a3\u6211\u5c31\u8ba4\u4e3a\u4f60\u662f\u4e00\u4e2a\u9500\u552e\u7ebf\u7d22\uff0c\u9500\u552e\u5e94\u8be5\u53bb\u8ddf\u8fdb\u3002<strong>\u6240\u4ee5PQL\u662f\u6839\u636e\u4ea7\u54c1\u7684\u4f7f\u7528\u884c\u4e3a\uff0c\u53bb\u628a\u7528\u6237\u786e\u5b9a\u4e3a\u4e00\u4e2a\u6f5c\u5728\u7684\u9500\u552e\u7ebf\u7d22\u3002\u90a3\u8fd9\u4e2a\u65f6\u5019\uff0c\u628a\u4f60\u8f6c\u5316\u4e3a\u4e00\u4e2a\u4ed8\u8d39\u7684\u5ba2\u6237\uff0c\u5176\u5b9e\u76f8\u5bf9\u800c\u8a00\u662f\u66f4\u5bb9\u6613\u7684\u3002<\/strong><\/p>\n\n\n\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5927\u5bb6\u90fd\u77e5\u9053\u5728\u75ab\u60c5\u671f\u95f4\uff0cZoom\u80a1\u4ef7\u4e00\u8def\u9ad8\u6b4c\u731b\u8fdb\uff0c\u5b83\u7684\u521b\u59cb\u4eba\u4e5f\u662f\u4e00\u4f4d\u534e\u4eba Eric Yuan \u8881\u5f81\uff0c\u90a3\u5bf9\u4e8eZoom\u6765\u8bf4\uff0c\u5b83\u7684 SaaS \u7684\u83b7\u5ba2\u6e20\u9053\u5176\u5b9e\u5c31\u662f\u4f20\u7edf\u7684\u4e00\u4e9b SaaS To B \u4ea7\u54c1\u7684\u83b7\u5ba2\u6e20\u9053\uff0c\u5305\u62ec\u548c\u5176\u4ed6\u4ea7\u54c1\u7684\u5408\u4f5c\u6574\u5408\uff0c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\uff0c\u529e\u4f1a\u8bae\uff0c\u8d5e\u52a9\u6d3b\u52a8\u7b49\u3002\u4f46\u662f Zoom \u5728\u8fd9\u4e9b\u589e\u957f\u6e20\u9053\u57fa\u7840\u4e0a\uff0c\u8fd8\u6709\u4e24\u4e2a\u589e\u957f\u98de\u8f6e\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\u4e2a\u589e\u957f\u65b9\u5f0f\uff0c\u5c31\u662f\u6211\u4eec\u63d0\u5230\u7684\u4ea7\u54c1\u9a71\u52a8\u589e\u957f PLG \u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u4e3a Zoom \u672c\u8eab\u5b83\u662f\u4e00\u4e2a\u89c6\u9891\u4f1a\u8bae\u4ea7\u54c1\uff0c\u6240\u4ee5\u5b83\u5929\u7136\u6709\u4e00\u4e2a\u81ea\u4f20\u64ad\u7279\u6027\uff0c\u5c31\u662f\u8bf4\u6211\u7ec4\u7ec7\u4e00\u4e2a\u4f1a\u8bae\uff0c\u7528\u4e86\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u5c31\u4f1a\u9080\u8bf7\u5176\u4ed6\u7684\u4eba\u52a0\u5165\uff0c\u7136\u540e\u5176\u4ed6\u7684\u4eba\u70b9\u51fb\u9080\u8bf7\u4e4b\u540e\uff0c\u4e00\u90e8\u5206\u5c31\u53ef\u80fd\u6ce8\u518c\u6210\u4e3aZoom\u7684\u514d\u8d39\u7528\u6237\uff0c\u540e\u6765\u8fd9\u91cc\u9762\u6709\u4e9b\u4eba\u5c31\u4f1a\u6210\u4e3a Zoom \u7684\u4ed8\u8d39\u7528\u6237\u3002\u8fd9\u5176\u5b9e\u5c31\u662f\u975e\u5e38\u7ecf\u5178\u7684\u5229\u7528\u514d\u8d39\u4ea7\u54c1\u8fdb\u884c\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\u4e2a\u589e\u957f\u65b9\u5f0f\uff0cZoom \u4e5f\u6709\u6bd4\u8f83\u4f20\u7edf\u7684\u9500\u552e\u9a71\u52a8\u7684\u589e\u957f\u98de\u8f6e\u3002<\/strong><\/p>\n\n\n\n<p>\u9500\u552e\u53bb\u8ddf\u8fdb\u9500\u552e\u7ebf\u7d22\uff0c\u7136\u540e\u628a\u4e00\u90e8\u5206\u9500\u552e\u7ebf\u7d22\u8f6c\u5316\u6210\u4f01\u4e1a\u5ba2\u6237\uff0c\u7136\u540e\u7528\u8fd9\u4e2a\u5ba2\u6237\u7b7e\u7ea6\u7684\u94b1\u53bb\u96c7\u4f63\u66f4\u591a\u7684\u9500\u552e\uff0c\u90a3\u8fd9\u4e2a\u98de\u8f6e\u4e5f\u53ef\u4ee5\u8dd1\u8d77\u6765\u3002\u56e0\u4e3a\uff0c\u6211\u53ef\u4ee5\u4e0d\u65ad\u5730\u7b7e\u5355\uff0c\u628a\u8d5a\u6765\u7684\u94b1\u53bb\u96c7\u4f63\u66f4\u591a\u7684\u9500\u552e\u3002<\/p>\n\n\n\n<p><strong>\u90a3 Zoom \u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\u5b83\u628a\u8fd9\u4e24\u4e2a\u589e\u957f\u98de\u8f6e\uff0c\u7ed9\u8fde\u63a5\u4e86\u8d77\u6765\u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u4e3a\u6709\u4e00\u90e8\u5206\u7528\u6237\u7528\u4e86\u514d\u8d39\u7248\uff0c\u8fd9\u90e8\u5206\u7528\u6237\u5728\u7528\u4e86\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\uff0c Zoom \u5c31\u4f1a\u6355\u6349\u5230\u5176\u4f7f\u7528\u6570\u636e\uff0c\u6bd4\u5982\u8bf4\u67d0\u4e2a\u7528\u6237\u5df2\u7ecf\u5f00\u4e86 200 \u573a\u4f1a\u8bae\u4e86\uff0c\u540c\u65f6\u5b83\u6765\u81ea\u4e00\u4e2a\u5927\u516c\u53f8\uff0c\u6211\u4eec\u8ba4\u4e3a\u5b83\u5176\u5b9e\u662f\u6709\u6f5c\u529b\u6210\u4e3a\u4e00\u4e2a\u6bd4\u8f83\u5927\u7684\u5355\u7684\u3002\u90a3\u8fd9\u4e2a\u65f6\u5019\uff0c\u6211\u4eec\u5c31\u628a\u5b83\u4f5c\u4e3a \u4e00\u4e2aPQL \u4ea7\u54c1\u5408\u683c\u7ebf\u7d22\u53d1\u7ed9\u6211\u4eec\u7684\u9500\u552e\u56e2\u961f\u53bb\u8ddf\u8fdb\uff0c\u529b\u56fe\u8ba9\u5b83\u53d8\u6210\u4e00\u4e2a\u6bd4\u8f83\u5927\u7684\u5355\u5b50\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u56de\u5230\u6211\u4eec\u521a\u624d\u8bb2\u8fc7\u7684\uff0c<strong>\u5176\u5b9e SaaS \u589e\u957f\u7684\u7b2c\u4e8c\u66f2\u7ebf\u5c31\u662f\u4ea7\u54c1\u548c\u9500\u552e\u4e24\u6761\u817f\u8d70\u8def\uff1a\u901a\u8fc7\u514d\u8d39\u7248\u4ea7\u54c1\u505a\u7528\u6237\u91cf\uff0c<\/strong>\u4e3b\u8981\u9488\u5bf9\u4e2a\u4eba\uff0c\u6216\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u6216\u8005\u5927\u4f01\u4e1a\u5458\u5de5\uff0c<strong>\u901a\u8fc7\u9500\u552e\u53bb\u505a\u9488\u5bf9\u4e2d\u5927\u578b\u4f01\u4e1a\u505a\u5927\u5355\uff0c<\/strong>\u90a3\u8fd9\u6837\u7684\u8bdd\u5c31\u6bd4\u4ec5\u4ec5\u662f\u9500\u552e\u4e00\u6761\u817f\u8d70\u8def\u8981\u6709\u66f4\u9ad8\u7684\u6548\u7387\u548c\u66f4\u5927\u7684\u89e6\u8fbe\u9762\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SaaS\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff1a\u6fc0\u6d3b\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u8bb2\u5b8c\u4e86\u83b7\u5ba2\u4e4b\u540e\uff0c\u6211\u4eec\u8bb2\u4e00\u4e0b\u6fc0\u6d3b\uff0c\u5927\u5bb6\u5982\u679c\u5bf9\u589e\u957f\u6709\u4e86\u89e3\u7684\u8bdd\uff0c\u4e5f\u77e5\u9053\u6fc0\u6d3b\u662f\u975e\u5e38\u5173\u952e\u7684\u4e00\u4e2a\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>David Skok\u662f\u975e\u5e38\u65e9\u671f\u7684\u4e00\u4f4dSaaS \u7684\u4ea7\u54c1\u7684\u6295\u8d44\u4eba\uff0c\u4e5f\u5f88\u6709\u540d\u3002\u4ed6\u5c31\u8bf4\u6211\u5728\u6295\u8d44 SaaS \u4ea7\u54c1\u7684\u65f6\u5019\uff0c\u5c31\u4f1a\u53d1\u73b0\u6709\u4e24\u79cd\u60c5\u51b5\u662f\u6700\u5bb9\u6613\u5bfc\u81f4\u7528\u6237\u6d41\u5931<strong>\uff0c\u4e00\u79cd\u5c31\u662f\u6ca1\u80fd\u591f\u6210\u529f\u5730\u5e2e\u52a9\u65b0\u987e\u5ba2\u4e0a\u624b\u6765\u4f7f\u7528<\/strong>\uff0c\u6700\u5f00\u59cb\u7684\u65f6\u5019\u4ea7\u54c1\u6839\u672c\u5c31\u6ca1\u7528\u8d77\u6765\uff0c\u90a3\u8fc7\u4e00\u6bb5\u65f6\u95f4\u81ea\u7136\u800c\u7136\u5c31\u6d41\u5931\u6389\u4e86\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u5982\u679c\u65b0\u7528\u6237\u6fc0\u6d3b\u505a\u597d\u4e86\uff0c\u597d\u5904\u662f\u5f88\u591a\u7684\uff0c<strong>\u53ef\u4ee5\u63d0\u5347\u7528\u6237\u7684\u7559\u5b58\u7387\uff0c\u53ef\u4ee5\u76f4\u63a5\u53ef\u4ee5\u63d0\u5347\u4f60\u7684\u540e\u7eed\u7684\u6536\u5165\uff0c\u751a\u81f3\u53ef\u4ee5\u63d0\u5347\u7528\u6237\u7684\u4ed8\u8d39\u610f\u613f\u3002<\/strong>\u56e0\u4e3a\u7528\u6237\u7528\u7684\u597d\uff0c\u770b\u5230\u4e86\u4ef7\u503c\uff0c\u624d\u66f4\u613f\u610f\u53bb\u4ed8\u8d39\u3002<\/p>\n\n\n\n<p>\u90a3\u65b0\u7528\u6237\u6fc0\u6d3b\uff0c\u5927\u5bb6\u5982\u679c\u770b\u8fc7\u6211\u7684\u4e66\uff0c\u6216\u8005\u542c\u8fc7\u6211\u7684\u8bfe\u7a0b\u7684\u8bdd\uff0c\u90fd\u77e5\u9053\u6700\u5173\u952e\u7684\u70b9\u662f\u8981\u5e2e\u52a9\u7528\u6237\u8fbe\u5230\u4e00\u4e2a\u6240\u8c13\u7684\u201cAha\u65f6\u523b\u201d\uff0c\u8ba9\u7528\u6237\u89c9\u5f97\u8fd9\u4e2a\u4ea7\u54c1\u7279\u522b\u6709\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5927\u5bb6\u5bf9\u4e8e To C \u4ea7\u54c1\u7684Aha\u65f6\u523b\u6bd4\u8f83\u597d\u7406\u89e3\uff0c\u6bd4\u5982\u8bf4\uff0c\u6211\u7528\u6296\u97f3\uff0c\u6253\u5f00\u4e00\u770b\uff0c\u77ed\u89c6\u9891\u592a\u597d\u73a9\u4e86\uff0c\u8fd9\u4e2aAha\u65f6\u523b\u5c31\u5f88\u76f4\u89c2\u3002<\/p>\n\n\n\n<p><strong>\u90a3To B SaaS \u4ea7\u54c1\u7684Aha\u65f6\u523b\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p>\u6211\u8bb0\u5f97\u5f88\u591a\u5e74\u524d\u7528\u8fc7\u4e00\u4e2a\u4ea7\u54c1\u53eb\u505aOptimizely\uff0c\u662f\u4e00\u4e2a AB\u6d4b\u8bd5\u7684\u5de5\u5177\uff0c\u90a3\u4e2a\u65f6\u5019\u5e02\u9762\u4e0a\u505a AB\u6d4b\u8bd5\u7684\u5de5\u5177\u6bd4\u8f83\u5c11\uff0c\u90fd\u88abAdobe Test &amp; Target\u8fd9\u6837\u7684\u5927\u4f01\u4e1a\u4ea7\u54c1\u628a\u6301\uff0c\u5f88\u7b28\u91cd\uff0c\u9700\u8981\u9996\u5148\u53bb\u548c\u4f60\u7684\u7f51\u7ad9\u8fdb\u884c\u4e00\u4e2a\u6574\u5408\uff0c\u8981\u6709\u5de5\u7a0b\u5e08\u6765\u5148\u53bb\u5b8c\u6210\u8fd9\u4e9b\u5de5\u4f5c\uff0c\u4ea7\u54c1\u7ecf\u7406\u548c\u8425\u9500\u4eba\u5458\u624d\u80fd\u53bb\u505aAB\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p>Optimizely\u90a3\u4e2a\u65f6\u5019\u5c31\u5f00\u53d1\u4e86\u6240\u8c13\u7684\u201c\u6240\u89c1\u5373\u6240\u5f97\u201d\u7684\u6d4b\u8bd5\u65b9\u5f0f\uff1a\u4f60\u53ea\u8981\u5728\u5b83\u7684\u754c\u9762\u91cc\u9762\u6253\u5f00\u4f60\u60f3\u8981\u505a\u6d4b\u8bd5\u7684\u90a3\u4e2a\u7f51\u9875\uff0c\u4f60\u81ea\u5df1\u5c31\u53ef\u4ee5\u5728\u4e0a\u9762\u62d6\u62fd\u5404\u4e2a\u56fe\u6848\u7d20\u6750\uff0c\u66f4\u6539\u6587\u5b57\u3002\u8fd9\u5bf9\u4e8e\u4e0d\u4f1a\u5199\u4ee3\u7801\u7684\u4ea7\u54c1\u4eba\u6216\u8005\u5e02\u573a\u4eba\u5458\u6765\u8bf4\u662f\u975e\u5e38\u6709\u5e2e\u52a9\u7684\uff0c\u90a3\u4e2a\u65f6\u5019\uff0c\u5176\u5b9e\u6211\u5c31\u611f\u53d7\u5230\u4e86Optimizely\u7684Aha\u65f6\u523b\uff1a\u554a\u539f\u6765AB\u6d4b\u8bd5\u53ef\u4ee5\u8fd9\u4e48\u597d\u505a\u5440\uff01<\/p>\n\n\n\n<p>\u6240\u4ee5\u548cTo C \u4ea7\u54c1\u7c7b\u4f3c\uff0c To B \u4ea7\u54c1\u5176\u5b9e\u4e5f\u662f\u6709Aha\u65f6\u523b\u7684\uff0c\u6bd4\u5982\u8bf4 Slack \u5b83\u7684Aha\u65f6\u523b\u5c31\u662f\u4e00\u4e2a\u65b0\u56e2\u961f\u5f00\u59cb\u4f7f\u7528 slack \u4e4b\u540e\u53d1\u9001\u4e86 2000 \u6761\u4fe1\u606f\uff0c\u90a3\u8fd9\u4e2a\u5c31\u662f\u4ed6\u4eec\u56e2\u961f\u5e0c\u671b\u63a8\u52a8\u6240\u6709\u7684\u65b0\u7528\u6237\u90fd\u80fd\u591f\u8fbe\u5230\u7684\u4e00\u4e2a\u72b6\u6001\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u5bf9\u4e8eSaaS \u4ea7\u54c1\u5f88\u6709\u610f\u601d\u7684\u4e00\u70b9\uff0c\u662f\u6211\u5728\u505a\u4e86\u4e00\u6bb5\u65f6\u95f4\u7422\u78e8\u51fa\u6765\u7684\uff0c\u5c31\u662f\u5bf9\u4e8e\u4e00\u4e2aTo C\u4ea7\u54c1Aha\u65f6\u523b\u4e00\u822c\u6765\u8bf4\u662f\u5f88\u6e05\u6670\u7684\uff0c\u4e5f\u53ea\u6709\u4e00\u4e2a\uff0c\u56e0\u4e3a\u4f60\u53ea\u8981\u8fd9\u4e2a\u7528\u6237\u6709\u4e86\u8fd9\u79cd\u60ca\u559c\u7684\u611f\u89c9\uff0c\u89c9\u5f97\u6709\u7528\u6709\u4ef7\u503c\u5c31\u597d\u4e86\uff1b<\/p>\n\n\n\n<p><strong>\u4f46\u662f\uff0c SaaS \u4ea7\u54c1\u5176\u5b9e\u662f\u6709\u56db\u4e2a\u4e0d\u540c\u7684Aha\u65f6\u523b\u3002<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u4eec\u7528Slack \u4e3e\u4f8b\uff0c\u5047\u5982\u8bf4\u6211\u6ce8\u518c\u4e86\u7528\u6237\u4e4b\u540e\uff0c\u53d1\u73b0\u7528Slack\u7ed9\u522b\u4eba\u53d1\u6d88\u606f\u633a\u597d\u7684\uff0c\u633a\u5bb9\u6613\u7684\u3002\u6211\u53d1\u4e86\u4eba\u5bb6\u7acb\u9a6c\u5c31\u56de\u4e86\uff0c\u6211\u89c9\u5f97\u5f88\u6709\u7528\uff0c\u90a3\u53ef\u80fd\u8fd9\u662f\u6211<strong>\u4e2a\u4eba\u7684Aha\u65f6\u523b<\/strong>\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u89c9\u5f97\u597d\u7528\u4e86\u4e4b\u540e\uff0c\u6211\u9080\u8bf7\u4e86\u6211\u56e2\u961f\u91cc\u7684\u5176\u4ed6\u4eba\u90fd\u52a0\u5165\uff0c\u7136\u540e\u6211\u4eec\u5927\u5bb6\u5c31\u5728 Slack \u4e0a\u6c9f\u901a\uff0c\u7136\u540e\u53d1\u73b0\uff0c\u771f\u7684\u633a\u597d\u7528\u7684\u3002\u5c24\u5176\u73b0\u5728\u8fdc\u7a0b\u529e\u516c\uff0c\u901a\u8fc7Slack\uff0c\u6574\u4e2a\u56e2\u961f\u975e\u5e38\u9ad8\u5730\u63d0\u5347\u4e86\u6548\u7387\uff0c\u90a3\u8fd9\u662f\u4e00\u4e2a<strong>\u56e2\u961f\u7684Aha\u65f6\u523b<\/strong>\u3002<\/p>\n\n\n\n<p>\u8fd9\u65f6\u5019\uff0c\u6211\u4eec\u56e2\u961f\u8fd8\u662f\u4e00\u4e2a\u514d\u8d39\u7528\u6237\uff0c\u8fd8\u6ca1\u6709\u53d8\u6210\u4ed8\u8d39\u7528\u6237\uff0c\u90a3\u5982\u679c\u6700\u540e\u516c\u53f8\u51b3\u5b9a\u8981\u4e70\u4ed8\u8d39\u7248\uff0c\u90a3\u4e00\u5b9a\u662f\u56e0\u4e3a\u8981\u638c\u63e1\u8d22\u653f\u5927\u6743\u7684\u4eba\uff0c\u53ef\u80fd\u662f CFO \uff0c\u53ef\u80fd\u662fCEO\uff0c\u4ed6\u4eec\u53d1\u73b0\u8bf4\u6709\u4e00\u5929\u521a\u597d\u7528\u4e86 Slack \u7684\u4e00\u4e2a\u4ed8\u8d39\u529f\u80fd\uff0c\u6216\u8005\u77e5\u9053\u4e86 Slack \u6709 \u4e00 \u4e2a\u4ed8\u8d39\u529f\u80fd\u6bd4\u6211\u4eec\u73b0\u5728\u7684\u8fd9\u4e2a\u4f53\u9a8c\u8fd8\u8981\u597d\uff0c\u80fd\u591f\u5927\u5927\u63d0\u9ad8\u6548\u7387\u3002\u867d\u7136\u8981\u82b1\u94b1\uff0c\u4f46\u662f\u4ed6\u4eec\u89c9\u5f97\u503c\u5f97\uff0c\u90a3\u8fd9\u4e2a\u662f<strong>\u8d2d\u4e70\u51b3\u7b56\u8005\u7684Aha\u65f6\u523b<\/strong>\u3002<\/p>\n\n\n\n<p>\u90a3\u6700\u540e\u5f53\u4ed6\u4eec\u771f\u6b63\u4e70\u4e86Slack \u7684\u4ed8\u8d39\u7248\uff0c\u4ed6\u4eec\u7ed9\u6bcf\u4e2a\u7528\u6237\u82b1\u4e86 100\u7f8e\u91d1\uff0c\u8fd9\u4e2a\u94b1\u82b1\u51fa\u53bb\u4e86\uff0c\u90a3\u7528\u6237\u8fd9\u65f6\u5019\u7684\u671f\u5f85\u53c8\u4e0d\u4e00\u6837\u4e86\u3002\u4ed6\u5e0c\u671b\u5728\u7528\u7684\u8fc7\u7a0b\u4e2d\u771f\u6b63\u611f\u89c9\u5230\u4f60\u7684\u4ea7\u54c1\u5bf9\u6211\u6709\u4ef7\u503c\uff0c\u771f\u6b63\u5e2e\u6211\u63d0\u5347\u4e86\u6548\u7387\u3002\u6709\u4e00\u5929\u5f53\u6211\u89c9\u5f97\uff0c\u6211\u8fd9\u6bcf\u4e2a\u4eba 100 \u5757\u94b1\u82b1\u5f97\u503c\u4e86\uff0c\u90a3\u8fd9\u624d\u662f\u6211\u4f5c\u4e3a\u4e00\u4e2a<strong>\u4ed8\u8d39\u5ba2\u6237\u7684Aha\u65f6\u523b<\/strong>\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u5927\u5bb6\u5728\u601d\u8003SaaS \u4ea7\u54c1Aha\u65f6\u523b\u7684\u65f6\u5019\uff0c\u5b83\u662f\u6bd4\u4e00\u822c\u7684 To C \u4ea7\u54c1\u8981\u590d\u6742\u5f97\u591a\u7684\uff0c\u4f60\u8981\u53bb\u601d\u8003\u4e0d\u540c\u89d2\u8272\u7684\u4eba\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u662f\u5982\u4f55\u8fbe\u5230Aha\u65f6\u523b\uff0c\u5728\u4f60\u7684\u4ea7\u54c1\u91cc\u9762\u662f\u600e\u4e48\u6837\u53bb\u5e2e\u52a9\u7528\u6237\u53bb\u8fbe\u5230\u3002<\/p>\n\n\n\n<p>\u90a3\u5176\u5b9e\u6211\u4e4b\u524d\u4e5f\u8bb2\u8fc7\uff0c<strong>\u5bf9\u4e8e To C \u4ea7\u54c1\u6765\u8bf4\uff0c\u65b0\u7528\u6237\u7684\u5f15\u5bfc\u548c\u6fc0\u6d3b\u6709\u56db\u79cd\u624b\u6bb5\uff0c\u90a3\u5bf9\u4e8e To B \u4ea7\u54c1\u548c SaaS \u4ea7\u54c1\u4e5f\u662f\u9002\u5408\u7684\u3002<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u4f60\u5e0c\u671b\u628a\u4ea7\u54c1\u7684\u65b0\u624b\u5f15\u5bfc\u6d41\u7a0b\u548c\u6587\u6863\u505a\u5f97\u7279\u522b\u597d\uff0c\u90a3\u8fd9\u80fd\u591f\u5e2e\u52a9\u6700\u591a\u4eba\u53bb\u5f00\u59cb\u4f7f\u7528\u4f60\u7684\u65b0\u4ea7\u54c1\uff1b\u7b2c\u4e8c\uff0c\u4f60\u8981\u6709\u4e00\u4e9b\u6e20\u9053\u53bb\u89e6\u8fbe\u5230\u7528\u6237\uff0c\u4e0d\u7ba1\u662f\u90ae\u4ef6\uff0c\u670d\u52a1\u53f7\uff0c\u5f53\u7528\u6237\u6709\u4e00\u4e9b\u5173\u952e\u52a8\u4f5c\u6ca1\u6709\u5b8c\u6210\u7684\u65f6\u5019\uff0c\u4f60\u53ef\u4ee5\u628a\u4ed6\u4eec\u62c9\u56de\u6765\uff1b\u7b2c\u4e09\uff0c\u4f60\u53ef\u4ee5\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u597d\u5904\uff0c\u4f5c\u4e3a\u65b0\u624b\u7684\u4e00\u4e9b\u6fc0\u52b1\uff1b\u7b2c\u56db\uff0c\u5bf9\u4e8e\u8fd9\u4e2a\u5927\u5ba2\u6237\uff0c\u4f60\u80af\u5b9a\u662f\u8981\u6709\u4e13\u95e8\u7684\u5ba2\u6237\u6210\u529f\u56e2\u961f\uff0c\u5ba2\u670d\u53bb\u5e2e\u52a9\u4ed6\u4eec\u3002<\/p>\n\n\n\n<p>\u8d8a\u5f80\u540e\u5176\u5b9e\u6210\u672c\u662f\u8d8a\u6765\u8d8a\u9ad8\u7684\uff0c\u90a3\u6211\u4eec\u4e3e\u4f8b\u6765\u8bf4\uff0c\u6bd4\u5982\u8bf4\u98de\u4e66\uff0c\u5982\u679c\u4f60\u662f\u4e2a\u4eba\u514d\u8d39\u7528\u6237\u7684\u8bdd\uff0c\u90a3\u53ef\u80fd\u6211\u5c31\u662f\u5728\u4ea7\u54c1\u91cc\u9762\u505a\u5f88\u591a\u5f15\u5bfc\u7684\u52a8\u4f5c\uff0c\u53bb\u544a\u8bc9\u4f60\u8fd9\u91cc\u662f\u5f00\u4f1a\u529f\u80fd\uff0c\u8fd9\u91cc\u662f\u6d88\u606f\u529f\u80fd\uff1b\u90a3\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u4ed8\u8d39\u5ba2\u6237\u7684\u8bdd\uff0c\u6211\u80af\u5b9a\u8981\u901a\u8fc7\u5ba2\u6237\u6210\u529f\u56e2\u961f\u6765\u4e0a\u95e8\u62dc\u8bbf\uff0c\u7136\u540e\u786e\u4fdd\u4f60\u7684\u4ea7\u54c1\u90fd\u8bbe\u7f6e\u597d\u4e86\uff0c\u5e2e\u4f60\u8fdb\u884c\u57f9\u8bad\u544a\u8bc9\u4f60\u600e\u4e48\u7528\uff0c\u6700\u7ec8\u8ba9\u4f60\u89c9\u5f97\u8fd9\u4e2a\u94b1\u82b1\u5f97\u503c\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SaaS\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff1a\u8f6c\u5316\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u4e0b\u9762\uff0c\u6211\u4eec\u7b80\u5355\u8bb2\u4e00\u4e0b\u8f6c\u5316\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p>PLG \u4ea7\u54c1\uff0c\u521a\u624d\u6211\u4eec\u63d0\u5230\u6709\u4e24\u4e2a\u6700\u5e38\u89c1\u7684\u5f62\u5f0f\uff0c\u4e00\u4e2a\u5c31\u662f\u514d\u8d39\u7248\uff0c\u4e00\u4e2a\u5c31\u662f\u514d\u8d39\u8bd5\u7528\u3002\u90a3\u514d\u8d39\u7248\u548c\u514d\u8d39\u8bd5\u7528\u5176\u5b9e\u90fd\u5404\u6709\u4e00\u4e9b\u597d\u5904\u548c\u574f\u5904\u3002<\/p>\n\n\n\n<p><strong>\u603b\u4f53\u6765\u8bf4\uff0c\u514d\u8d39\u7248\u7684\u4ed8\u8d39\u8f6c\u5316\u7387\u76f8\u5bf9\u800c\u8a00\u4f1a\u4f4e\u4e00\u70b9\uff0c\u514d\u8d39\u8bd5\u7528\u7684\u4ed8\u8d39\u8f6c\u5316\u7684\u6bd4\u4f8b\u4f1a\u9ad8\u4e00\u70b9<\/strong>\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u514d\u8d39\u8bd5\u7528\u7ed9\u4f60\u65f6\u95f4\u9650\u5236\uff0c\u521b\u9020\u7d27\u8feb\u611f\uff0c\u4e00\u822c\u6765\u8bf4 30 \u5929\u6216\u8005 60 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1 \u4e07\u6761\u7684\uff0c\u8d85\u8fc7 1 \u4e07\u6761\u7684\u5386\u53f2\u6d88\u606f\uff0c\u4ed6\u5c31\u5e2e\u4f60\u6e05\u7a7a\u4e86\uff0c\u5386\u53f2\u6d88\u606f\u5c31\u4e0d\u5b58\u5728\u4e86\uff1b\u5982\u679c\u4f60\u60f3\u8981\u5728 1 \u4e07\u6761\u4e4b\u4e0a\u8fd8\u4fdd\u6301\u8fd9\u4e9b\u5386\u53f2\u6d88\u606f\uff0c\u8ba9\u5927\u5bb6\u53ef\u4ee5\u641c\u7d22\u7684\u8bdd\uff0c\u4f60\u5c31\u9700\u8981\u5347\u7ea7\u6210\u4ed8\u8d39\u7684\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u660e\u786e\u4e86\u4ed8\u8d39\u529f\u80fd\u70b9\u4e4b\u540e\uff0cSlack 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\u4ea7\u54c1\u6765\u8bf4\u600e\u4e48\u53bb\u7406\u89e3\u7559\u5b58\u548c\u6d3b\u8dc3\u3002<\/strong><\/p>\n\n\n\n<p>\u5176\u5b9e SaaS \u4ea7\u54c1\u7684\u7559\u5b58\u6bd4\u4e00\u822c To C \u4ea7\u54c1\u7684\u7559\u5b58\u8981\u590d\u6742\u4e00\u4e9b\u3002\u8981\u5b9a\u4e49\u7559\u5b58\uff0c\u9996\u5148\u8981\u7406\u89e3\u6d3b\u8dc3\u7684\u542b\u4e49\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7528 Zoom \u6765\u4e3e\u4f8b\uff0c\u4f60\u7684\u6d3b\u8dc3\u7528\u6237\u662f\u4e00\u4e2a\u4ed8\u8d39\u5ba2\u6237\uff0c\u8fd8\u662f\u4e2a\u4eba\u7528\u6237\uff1f\u56e0\u4e3a\u8fd9\u4e24\u79cd\u5ba2\u6237\u7559\u5b58\u7684\u6982\u5ff5\u662f\u4e0d\u540c\u7684\u3002\u4ed6\u7684\u4f7f\u7528\u9891\u6b21\u662f\u600e\u4e48\u6837\u7684\uff0c\u4ed6\u9700\u8981\u505a\u4e00\u4e2a\u4ec0\u4e48\u6837\u7684\u884c\u4e3a\uff0c\u624d\u7b97\u5f97\u4e0a\u6d3b\u8dc3\uff1f\u8fd9\u5176\u5b9e\u90fd\u662f\u8861\u91cf\u662f\u5426\u6d3b\u8dc3\u7684\u65f6\u5019\u8981\u8003\u8651\u5230\u7684\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0c\u5c31\u662f\u4f60\u7684\u6d41\u5931\u600e\u4e48\u5b9a\u4e49\uff0c\u4ed8\u8d39\u5ba2\u6237\u591a\u4e45\u4e0d\u6765\u662f\u53d8\u6210\u6d41\u5931\u4e86\uff0c\u4ec0\u4e48\u6837\u7684\u884c\u4e3a\u624d\u80fd\u5b9a\u4e49\u4e3a\u6d41\u5931\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u6240\u4ee5\u5bf9\u4e8e SaaS \u4ea7\u54c1\u6765\u8bf4\uff0c\u5f88\u591a\u65f6\u5019\u7559\u5b58\u6307\u6807\u662f\u4e00\u4e2a\u4f53\u7cfb\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u5177\u4f53\u6765\u8bf4\uff0c\u4f60\u6700\u6838\u5fc3\u7684\u6307\u6807\u662f\u8c01\u7528\u4ec0\u4e48\u6837\u7684\u9891\u7387\u505a\u4ec0\u4e48\u4e8b\u60c5\uff0c\u4f46\u662fSaaS\u7684\u7559\u5b58\u7387\u6709\u66f4\u591a\u7684\u7ef4\u5ea6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u529f\u80fd\u4f7f\u7528\u7684\u7559\u5b58\u7387\uff0c\u6709\u591a\u5c11\u4eba\u8fd8\u5728\u7528\u4f60\u7684\u4ea7\u54c1\uff1f<\/li><li>\u4ed8\u8d39\u5ba2\u6237\u7684\u7559\u5b58\u7387\uff0c\u4f60\u6709\u591a\u5c11\u4e2a\u4ed8\u8d39\u5ba2\u6237\uff0c\u8fd9\u4e9b\u4eba\u662f\u4e0d\u662f\u8fd8\u4ed8\u8d39\uff1f<\/li><li>\u7528\u6237\u7684\u7559\u5b58\u7387\uff0c\u6bcf\u4e2a\u516c\u53f8\u5b83\u662f\u4e0d\u662f\u6709\u8db3\u591f\u4eba\u5728\u6301\u7eed\u7684\u7528 zoom \u7684\u4ea7\u54c1\uff1f<\/li><li>\u77ed\u671f\u7559\u5b58\u7387 vs \u957f\u671f\u7559\u5b58\u7387<\/li><li>\u57fa\u4e8e\u7528\u6237 vs \u5ba2\u6237\u7684\u7559\u5b58\u7387<\/li><li>\u57fa\u4e8e\u91d1\u989d\u548c\u6536\u5165\u7684\u7559\u5b58\u7387<\/li><\/ul>\n\n\n\n<p>\u6240\u4ee5To B \u4ea7\u54c1\u7684\u7559\u5b58\u6307\u6807\u7cfb\u7edf\u662f\u6bd4 To C \u7684\u4ea7\u54c1\u8981\u590d\u6742\u5f88\u591a\u7684\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u5177\u4f53\u600e\u4e48\u53bb\u505a\u7559\u5b58\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u4ea7\u54c1\u8fd8\u662f\u8981\u4f5c\u4e3a\u7559\u5b58\u7684\u6839\u57fa\uff0c\u4f60\u9700\u8981\u53bb\u6301\u7eed\u4e0d\u65ad\u5730\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c<\/strong>\uff0c\u4e0d\u7ba1\u662f\u589e\u52a0\u4f7f\u7528\u573a\u666f\uff0c\u8fd8\u662f\u8bf4\u589e\u52a0\u5ba2\u6237\u7aef\u5f00\u53d1\u65b0\u7684\u529f\u80fd\uff0c\u589e\u52a0\u4f7f\u7528\u7684\u89e6\u70b9\u7b49\u7b49\uff0c\u8ba9\u7528\u6237\u80fd\u591f\u6709\u5404\u79cd\u5404\u6837\u7684\u65b9\u5f0f\u53bb\u548c\u4f60\u7684\u4ea7\u54c1\u8fdb\u884c\u4e92\u52a8\uff0c\u4e92\u52a8\u7684\u7a0b\u5ea6\u8d8a\u6765\u8d8a\u6df1\uff0c\u90a3\u4ed6\u7559\u5b58\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u6765\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p><strong>\u53e6\u5916\u4e00\u4e2a\u5e38\u89c1\u7684PLG\u7559\u5b58\u7b56\u7565\uff0c\u5c31\u662f\u5229\u7528\u6570\u636e\u53bb\u76d1\u6d4b\u5ba2\u6237\u7684\u5065\u5eb7\u7a0b\u5ea6\uff0c\u53ca\u65f6\u5e72\u9884\u3002<\/strong><\/p>\n\n\n\n<p>\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u5728 To C \u4ea7\u54c1\u91cc\u9762\u5176\u5b9e\u662f\u6ca1\u6709\u6240\u8c13\u7684\u5ba2\u6237\u6210\u529f\u56e2\u961f\u7684\uff0c<strong>\u4f46\u662f\u5ba2\u6237\u6210\u529f\u56e2\u961f\u5bf9\u4e8e SaaS \u4ea7\u54c1\u662f\u975e\u5e38\u5173\u952e\u7684\uff0c<\/strong>\u56e0\u4e3a\uff0c\u4ed6\u8981\u53bb\u76d1\u6d4b\u5ba2\u6237\u7684\u5065\u5eb7\u7a0b\u5ea6\uff0c\u5305\u542b\u4ece\u7528\u6237\u7684\u6570\u636e\u4e0a\u53bb\u627e\u5230\u4e00\u4e9b\u7ebf\u7d22\uff0c\u6bd4\u5982\u8bf4\u4ec0\u4e48\u529f\u80fd\u7684\u4f7f\u7528\uff0c\u6216\u8005\u662f\u4ec0\u4e48\u6837\u7684\u9891\u6b21\uff0c\u5c31\u63d0\u793a\u4f60\u7528\u6237\u4f1a\u7eed\u8d39\uff0c\u4ec0\u4e48\u6837\u7684\u884c\u4e3a\u63d0\u793a\u4f60\u8fd9\u4e2a\u7528\u6237\u53ef\u80fd\u6d41\u5931\uff0c\u4ec0\u4e48\u6837\u7684\u884c\u4e3a\u63d0\u793a\u4f60\u53ef\u80fd\u6709\u4ea4\u53c9\u9500\u552e\u5411\u4e0a\u9500\u552e\uff0c\u8ba9\u5ba2\u6237\u5347\u7ea7\u7684\u673a\u4f1a\uff0c\u5176\u5b9e\u8fd9\u4e9b\u90fd\u662f\u53ef\u4ee5\u4ece\u6570\u636e\u4e2d\u627e\u5230\u7b54\u6848\u7684\u3002<\/p>\n\n\n\n<p>\u7845\u8c37\u505a\u5f97\u975e\u5e38\u597d\u7684 SaaS \u4ea7\u54c1\u901a\u8fc7\u6536\u96c6\u7528\u6237\u6570\u636e\u8fdb\u884c\u6a21\u578b\u8fdb\u884c\u76d1\u6d4b\uff0c\u901a\u8fc7\u8fd9\u6837\u7684\u65b9\u5f0f\u6765\u627e\u5230\u5f88\u591a\u8ba9\u5ba2\u6237\u6210\u529f\u56e2\u961f\u53bb\u8fdb\u884c\u5e72\u9884\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u5728\u5177\u4f53\u8fdb\u884c\u5e72\u9884\u7684\u8fc7\u7a0b\u4e2d\uff0c<strong>\u5ba2\u6237\u6210\u529f\u56e2\u961f\u6240\u9488\u5bf9\u7684\u5f80\u5f80\u662f\u4e00\u4e9b\u6bd4\u8f83\u9ad8\u4ef7\u503c\u7684\u5ba2\u6237<\/strong>\uff0c\u4e00\u822c\u5ba2\u5355\u4ef7\u8f83\u9ad8\uff0c\u6216\u8005\u5ba2\u6237\u7684\u6f5c\u5728\u56de\u62a5\u5f88\u5927\uff1b<\/p>\n\n\n\n<p><strong>\u5982\u679c\u662f\u9488\u5bf9\u4e2d\u5c0f\u5ba2\u6237\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u53ef\u4ee5\u901a\u8fc7\u81ea\u52a8\u5316\u8425\u9500\u7684\u65b9\u5f0f\uff0c<\/strong>\u6bd4\u5982\u8bf4\u901a\u8fc7\u90ae\u4ef6\u6216\u63a8\u9001\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u5185\u5bb9\uff0c\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u89e6\u8fbe\uff0c\u7ed9\u4ed6\u4eec\u4e00\u4e9b\u63d0\u9192\uff0c\u8ba9\u4ed6\u4eec\u56de\u6765\u7528\u4f60\u7684\u4ea7\u54c1\u6216\u8005\u5728\u4ea7\u54c1\u91cc\u9762\u8bbe\u7f6e\u4e00\u4e9b\u89e6\u70b9\uff0c\u5728\u4ea7\u54c1\u91cc\u9762\u8fdb\u884c\u4e00\u4e9b\u6539\u5584\u3002<\/p>\n\n\n\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u4f60\u8981\u6839\u636e\u4f60\u4ece\u7528\u6237\u8eab\u4e0a\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\u6765\u9009\u62e9\u4e0d\u540c\u7684\u65b9\u5f0f\u6765\u8fdb\u884c\u5e72\u9884\uff0c\u63d0\u5347\u7559\u5b58\uff0c\u6700\u597d\u8fd8\u5e26\u6765\u589e\u8d2d\u548c\u62d3\u5c55\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SaaS\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\uff1a\u589e\u957f\u56e2\u961f<\/strong><\/h2>\n\n\n\n<p>\u6211\u4eec\u8981\u505a\u589e\u957f\uff0c\u5176\u5b9e\u8fd8\u662f\u8981\u6709\u4e00\u4e2a\u76f8\u5e94\u7684\u589e\u957f\u56e2\u961f\uff0c\u90a3\u5927\u5bb6\u5bf9\u4e8e To C \u7684\u589e\u957f\u56e2\u961f\u4e5f\u53ef\u80fd\u90fd\u6bd4\u8f83\u719f\u6089\u4e86\u3002<strong>\u5bf9\u4e8eSaaS \u4ea7\u54c1\u7684\u589e\u957f\u56e2\u961f\u600e\u4e48\u6837\u53bb\u601d\u8003\u600e\u4e48\u6837\u53bb\u8bbe\u7f6e\uff0c\u8fd9\u91cc\u4e5f\u7ed9\u5927\u5bb6\u4e3e\u4e00\u4e2a\u4f8b\u5b50\u3002<\/strong><\/p>\n\n\n\n<p>Slack\u662f\u5386\u53f2\u4e0a\u589e\u957f\u6700\u5feb\u7684 SaaS \u516c\u53f8\u4e4b\u4e00\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u5bf9\u4e8e\u4e00\u4e2a SaaS \u516c\u53f8\u6700\u5f00\u59cb\u96f6\u6536\u5165\u8fbe\u5230\u4e00\u4ebf\u7f8e\u91d1\u5e74\u91cd\u590d\u6536\u5165\u662f\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u91cc\u7a0b\u7891\u3002\u7edd\u5927\u591a\u6570\u516c\u53f8\u53ef\u80fd\u90fd\u8981\u90fd\u9700\u8981\u4e94\u5e74\u4e03\u5e74\u4ee5\u4e0a\u7684\u65f6\u95f4\uff0c\u4f46\u662f slack \u53ea\u7528\u4e86\u4e24\u5e74\u534a\u7684\u65f6\u95f4\uff0c\u5b83\u7684\u589e\u957f\u662f\u975e\u5e38\u5feb\u7684\uff0c\u90a3\u5176\u5b9e\u662f\u56e0\u4e3a\u8fd9\u4e2a\u4ea7\u54c1\u6709\u5f88\u591a\u7279\u6b8a\u4e4b\u5904\uff0c\u5b83\u662f\u901a\u4fe1\u8f6f\u4ef6\uff0c\u5176\u5b9e\u672c\u8eab\u5c31\u6709\u5f88\u591a\u793e\u4ea4\u4ea7\u54c1\u7684\u57fa\u56e0\u5728\u3002<\/p>\n\n\n\n<p><strong>\u4f46\u662f\uff0c Slack \u5176\u5b9e\u5728\u5185\u90e8\u4e5f\u505a\u4e86\u5f88\u591a\u975e\u5e38\u7528\u5fc3\u7684\u589e\u957f\u56e2\u961f\u7684\u8bbe\u7f6e\uff0c\u5305\u62ec\u589e\u957f\u7b56\u7565\u7684\u6f14\u5316\u3002<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u6700\u65e9\u671f\uff0c\u4ed6\u4eec\u5c31\u82b1\u4e86\u5f88\u591a\u65f6\u95f4\u53bb\u6253\u78e8\u4ea7\u54c1\u4f20\u64ad\u7684\u673a\u5236\uff0c\u5c31\u662f\u6bd4\u5982\u8bf4\u4e00\u4e2a\u4eba\u7528\u4e86slack\uff0c\u600e\u4e48\u53bb\u8ba9\u4ed6\u5feb\u901f\u5730\u9080\u8bf7\u56e2\u961f\uff0c\u8ba9\u4ed6\u4eec\u4e5f\u52a0\u5165\uff0c\u600e\u4e48\u8ba9\u7528\u6237\u4eec\u5feb\u901f\u7684\u80fd\u6709\u4e00\u4e2a\u5bf9\u8bdd\uff0cSlack\u82b1\u4e86\u975e\u5e38\u591a\u7684\u65f6\u95f4\u53bb\u505a\u8fd9\u4e2a\u4e8b\u60c5\uff0c\u516c\u53f8\u5f88\u65e9\u671f\u7684\u9636\u6bb5\uff0c\u5176\u5b9e\u5b83\u5c31\u662f\u6709\u589e\u957f\u4e13\u5458\u7684\u3002<\/p>\n\n\n\n<p>\u7136\u540e\u63a5\u4e0b\u6765\uff0cSlack\u5f00\u59cb\u628a\u91cd\u70b9\u653e\u5728\u8425\u9500\u548c\u9500\u552e\u4e0a\uff0c\u5305\u62ec\u751f\u4ea7\u4e86\u5927\u91cf\u7684\u5185\u5bb9\uff0c\u53bb\u505a SEO \u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u52a8\u4f5c\uff1b\u5206\u51fa\u4e86\u6240\u8c13\u7684\u589e\u957f\u4ea7\u54c1\u56e2\u961f\u3001\u589e\u957f\u8425\u9500\u56e2\u961f\u548c\u9500\u552e\u56e2\u961f\uff0c\u90a3\u518d\u5f80\u540e\u4ed6\u5f00\u59cb\u901a\u8fc7\u4ed8\u8d39\u8425\u9500\u6765\u52a0\u901f\u589e\u957f\uff0c\u5c31\u662f\u5404\u79cd\u5404\u6837\u7684\u4ed8\u8d39\u7684\u6e20\u9053\uff0c\u90a3\u8fd9\u65f6\u5019\uff0c\u5c31\u8fdb\u4e00\u6b65\u7684\u62d3\u5c55\u4e86\u8425\u9500\u56e2\u961f\u548c\u9500\u552e\u56e2\u961f\u3002<\/p>\n\n\n\n<p>\u6700\u540e\u5f00\u59cb\u8fdb\u5165\u6240\u8c13\u7684\u5e73\u53f0\u9636\u6bb5\uff0cSlack\u5e0c\u671b \u53d8\u6210\u4e00 \u4e2a\u5e73\u53f0\uff0c\u5f88\u591a\u5176\u4ed6\u7684\u5c0f\u5de5\u5177\uff0c\u6bd4\u5982\u8bf4\u505a\u8c03\u67e5\u7684\u5de5\u5177\u548c Zoom\uff0c\u6240\u6709\u7684\u8fd9\u4e9b\u5c31\u53d8\u6210\u4e86Slack\u751f\u6001\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\u3002\u8fd9\u4e2a\u65f6\u5019\uff0c\u5b83\u5f00\u59cb\u52a0\u5165\u4e86 BD\u548c\u5927\u4f01\u4e1a\u8425\u9500\u7684\u90e8\u5206\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u6240\u4ee5Slack\u7684\u56e2\u961f\u6700\u5f00\u59cb\u53ef\u80fd\u662f\u66f4\u504f\u4ea7\u54c1\u589e\u957f\u3001\u6162\u6162\u5730\u52a0\u5165\u8425\u9500\u3001\u518d\u628a\u9500\u552e\u56e2\u961f\u505a\u7684\u8d8a\u6765\u8d8a\u5927\uff0c\u662f\u6709\u4e2a\u6f14\u53d8\u7684\u8fc7\u7a0b\u7684\u3002<\/strong><\/p>\n\n\n\n<p>Slack \u56e2\u961f\u7684 KPI 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