{"id":40971,"date":"2021-06-18T12:09:14","date_gmt":"2021-06-18T04:09:14","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=40971"},"modified":"2021-06-18T12:09:15","modified_gmt":"2021-06-18T04:09:15","slug":"%e5%93%81%e7%89%8c%e7%bb%93%e6%9e%84%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b%ef%bc%88bsa%ef%bc%89%e8%ae%a9%e5%a5%87%e8%bf%b9%e5%8f%98%e5%be%97%e5%8f%af%e4%bb%a5%e5%a4%8d%e5%88%b6%ef%bd%9c%e5%87%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/40971.html","title":{"rendered":"\u54c1\u724c\u7ed3\u6784\u5206\u6790\u6a21\u578b\uff08BSA\uff09\u8ba9\u5947\u8ff9\u53d8\u5f97\u53ef\u4ee5\u590d\u5236\uff5c\u51ef\u5ea6"},"content":{"rendered":"\n<p>\u57282000\u5e74\u548c2014\u5e74\u4e4b\u95f4\uff0c\u5965\u8fea\u5728\u82f1\u56fd\u5e02\u573a\u7ecf\u5386\u4e86\u663e\u8457\u7684\u589e\u957f\uff0c\u5c06\u81ea\u5df1\u4ece\u8c6a\u534e\u8f66\u5e02\u573a\u7684\u7b2c\u4e09\u4f4d\u63d0\u5347\u5230\u4e86\u7b2c\u4e00\u4f4d\u3002<\/p>\n\n\n\n<p><strong>\u7136\u800c\u5230\u4e862014\u5e74\uff0c\u5965\u8fea\u7684\u589e\u957f\u51fa\u73b0\u4e86\u74f6\u9888<\/strong>\uff1a\u968f\u7740\u6c7d\u8f66\u5e02\u573a\u6574\u4f53\u589e\u957f\u653e\u7f13\uff0c\u884c\u4e1a\u5e74\u5ea6\u589e\u957f\u7387\u9996\u6b21\u4f4e\u4e8e10%\uff1b\u540c\u65f6\uff0c\u5965\u8fea\u6574\u8f66\u9500\u552e\u5e73\u5747\u4ef7\u683c\u4f4e\u4e8e\u7ade\u4e89\u5bf9\u624b\uff0c\u773c\u770b\u5c31\u8981\u6ed1\u5411\u4ef7\u683c\u6218\u7684\u7ea2\u6d77\uff1b\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5965\u8fea\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%93%81%e7%89%8c\" title=\"\u54c1\u724c\" target=\"_blank\">\u54c1\u724c<\/a><\/span>\u529b\u4e5f\u5728\u4e0b\u964d\uff0c\u8fde\u5e26\u5f71\u54cd\u672a\u6765\u7684\u9500\u91cf\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c<strong>\u5965\u8fea\u662f\u5982\u4f55\u4e00\u4e3e\u626d\u8f6c\u6218\u5c40\uff0c\u5e76\u5728\u6b64\u540e\u7684\u4e09\u5e74\u95f4\u521b\u4e0b\u9500\u552e\u989d\u5927\u6da8\u7684\u5947\u8ff9\u5462\uff1f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-18.jpg\" alt=\"\" class=\"wp-image-40972\"\/><\/figure><\/div>\n\n\n\n<p>2015\u5e74<strong>\u5965\u8fea\u4e0e\u51ef\u5ea6\u5408\u4f5c\u542f\u52a8\u4e86\u201c\u7f8e\u4e3d\u4e0e\u667a\u6167\u201d\uff08Beautiful Cars with Amazing Brains\uff09\u8ba1\u5212\uff0c\u4f7f\u7528\u54c1\u724c\u7ed3\u6784\u5206\u6790\u6a21\u578b\uff08BSA, Brand Structure Analysis\uff09\u5bfb\u627e\u6700\u80fd\u62c9\u52a8\u9500\u552e\u7684\u54c1\u724c\u6307\u6807<\/strong>\u3002<\/p>\n\n\n\n<p>\u53cc\u65b9\u7684\u8054\u5408\u7814\u7a76\u5c06\u6700\u76f8\u5173\u7684\u54c1\u724c\u6307\u6807\u5b9a\u4e49\u4e3a\u201c\u54c1\u724c\u9b45\u529b\u201d\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5206\u6790\u5965\u8fea\u81ea\u6709\u7684\u54c1\u724c\u5efa\u8bbe\u6570\u636e\u53ef\u4ee5\u53d1\u73b0\uff0c\u5965\u8fea\u7684\u201c\u54c1\u724c\u9b45\u529b\u201d\u5728\u6d88\u8d39\u8005\u773c\u4e2d\u5e76\u4e0d\u662f\u865a\u5e7b\u7684\u5b58\u5728\u3002\u867d\u7136\u5965\u8fea\u8fd9\u4e2a\u54c1\u724c\u5728\u6d88\u8d39\u8005\u7684\u8111\u6d77\u4e2d\u5b58\u5728\u7740\u8bf8\u591a\u4e92\u76f8\u7ea0\u7f20\u7684\u5f62\u8c61\uff0c\u4f46\u5176\u4e2d<strong>\u201c\u667a\u80fd\/\u7075\u52a8\u201d\u7684\u5f62\u8c61\u80fd\u591f\u8ba9\u5965\u8fea\u5728\u8c6a\u534e\u8f66\u5e02\u573a\u8131\u9896\u800c\u51fa\uff0c\u5f3a\u5316\u54c1\u724c\u8d44\u4ea7<\/strong>\uff0c\u662f\u6253\u9020\u54c1\u724c\u529b\u7684\u201c\u6377\u5f84\u201d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"755\" height=\"706\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-19.jpg\" alt=\"\" class=\"wp-image-40973\"\/><\/figure><\/div>\n\n\n\n<p>\u90a3\u4e48\u6709\u4e86\u8fd9\u6837\u7684\u53d1\u73b0\uff0c\u5982\u4f55\u5728\u5e7f\u544a\u6c9f\u901a\u4e2d\u4f20\u9012\u201c\u667a\u80fd\/\u7075\u52a8\u201d\u7684\u54c1\u724c\u5f62\u8c61\u5462\uff1f<\/p>\n\n\n\n<p>\u51ef\u5ea6\u7684\u5546\u4e1a\u6570\u636e\u56e2\u961f\u53d1\u73b0\uff0c<strong>\u5728\u5e7f\u544a\u4e2d\u4f53\u73b0\u6700\u65b0\u7684\u79d1\u6280\u5143\u7d20\u3001\u6253\u9020\u521b\u65b0\u5f62\u8c61\uff0c\u5c31\u53ef\u4ee5\u5728\u6d88\u8d39\u8005\u8111\u4e2d\u52a0\u6df1\u5965\u8fea\u54c1\u724c\u4e0e\u201c\u667a\u80fd\/\u7075\u52a8\u201d\u95f4\u7684\u5173\u8054\uff0c\u8ba9\u5965\u8fea\u54c1\u724c\u4e0d\u518d\u662f\u529f\u80fd\u6027\u7684\u5b58\u5728<\/strong>\u3002<\/p>\n\n\n\n<p>\u88ab\u8d4b\u4e88\u4e86\u6027\u683c\u7684\u5965\u8fea\u54c1\u724c\u80fd\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u60c5\u611f\u5370\u8c61\uff0c<strong>\u5e2e\u52a9\u54c1\u724c\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u5efa\u7acb\u5dee\u5f02\u5316\u7684\u4e14\u96be\u4ee5\u590d\u5236\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4ece\u800c\u63d0\u5347\u5173\u952e\u7684\u54c1\u724c\u5efa\u8bbe\u6307\u6807\uff08\u54c1\u724c\u9b45\u529b\uff09\uff0c\u6700\u7ec8\u62c9\u52a8\u4e1a\u52a1\u589e\u957f<\/strong>\u3002<\/p>\n\n\n\n<p>\u65f6\u95f4\u5feb\u8fdb\u5230\u4e862018\u5e74\uff1a\u5f53\u201c\u7f8e\u4e3d\u4e0e\u667a\u6167\u201d\u8ba1\u5212\u6536\u5b98\u65f6\uff0c<strong>\u4e3a\u671f\u4e09\u5e74\u7684\u6c9f\u901a\u7b56\u7565\u4f18\u5316\u4e3a\u5965\u8fea\u5e26\u6765\u9ad8\u8fbe17\u4ebf\u82f1\u9551\u7684\u9500\u552e\u589e\u957f\uff0c\u662f\u5e7f\u544a\u6295\u5165\u768427\u500d\uff0c\u6309\u5229\u6da6\u8ba1\u7b97\u7684\u6295\u8d44\u56de\u62a5\u7387\u9ad8\u8fbe2.07<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"707\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-20.jpg\" alt=\"\" class=\"wp-image-40974\"\/><\/figure><\/div>\n\n\n\n<p>\u968f\u7740\u6280\u672f\u4e0e\u7814\u7a76\u624b\u6bb5\u7684\u4e0d\u65ad\u8fdb\u6b65\uff0c<strong>\u5728\u4eca\u5929\u7684\u4e2d\u56fd\uff0c\u54c1\u724c\u7ed3\u6784\u5206\u6790\u6a21\u578b\uff08BSA\uff09\u6709\u4e86\u66f4\u5927\u7684\u7528\u6b66\u4e4b\u5730\u548c\u66f4\u53ef\u9760\u7684\u843d\u5730\u8def\u5f84<\/strong>\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u5728\u5b9e\u9645\u7684\u8425\u9500\u5de5\u4f5c\u4e2d\uff0c<strong>\u6700\u7ec8\u7684\u5e7f\u544a\u6c9f\u901a\u5728\u521b\u4f5c\u65f6\u8fd8\u9700\u8981\u4f18\u5316\u54c1\u724c\u6545\u4e8b\u7684\u6982\u5ff5\uff0c\u5728\u6295\u653e\u65f6\u8981\u9009\u53d6\u6700\u4f73\u7684\u5a92\u4ecb\u7ec4\u5408\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u51ef\u5ea6\u7684\u4e91\u7aef\u6d1e\u5bdf\u5e73\u53f0Kantar Marketplace\u4e0a\uff0c<strong>Concept eValuate<\/strong>\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u901a\u8fc7\u9ad8\u9891\u6b21\u7684\u6982\u5ff5\u6d4b\u8bd5\uff0c<strong>\u4ece\u6d88\u8d39\u8005\u771f\u5b9e\u7684\u53cd\u9988\u4e2d\u6355\u6349\u5e76\u4f18\u5316\u6700\u4f73\u5e7f\u544a\u6545\u4e8b\u6982\u5ff5<\/strong>\u3002<strong>Context Lab<\/strong>\u89e3\u51b3\u65b9\u6848\u901a\u8fc7\u903c\u771f\u5730\u6a21\u62df\u5404\u79cd\u771f\u5b9e\u7684\u5a92\u4ecb\u73af\u5883\uff0c\u5e2e\u52a9\u54c1\u724c\u4e3b<strong>\u6df1\u5ea6\u4e86\u89e3\u540c\u4e00\u4e2a\u5e7f\u544a\u521b\u610f\u5728\u4e0d\u540c\u5a92\u4ecb\u73af\u5883\u4e0b\u521b\u9020\u7684\u4e1a\u52a1\u5f71\u54cd\uff0c\u8fdb\u4e00\u6b65\u4f18\u5316\u5a92\u4ecb\u6295\u8d44\u5206\u914d<\/strong>\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u57282000\u5e74\u548c2014\u5e74\u4e4b\u95f4\uff0c\u5965\u8fea\u5728\u82f1\u56fd\u5e02\u573a\u7ecf\u5386\u4e86\u663e\u8457\u7684\u589e\u957f\uff0c\u5c06\u81ea\u5df1\u4ece\u8c6a\u534e\u8f66\u5e02\u573a\u7684\u7b2c\u4e09\u4f4d\u63d0\u5347\u5230\u4e86\u7b2c\u4e00\u4f4d\u3002 \u7136\u800c\u5230\u4e862014\u5e74\uff0c\u5965\u8fea\u7684\u589e\u957f\u51fa\u73b0\u4e86\u74f6\u9888\uff1a\u968f\u7740\u6c7d\u8f66\u5e02\u573a\u6574\u4f53\u589e\u957f\u653e\u7f13\uff0c\u884c\u4e1a\u5e74\u2026<\/p>\n","protected":false},"author":2,"featured_media":40973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[675],"special":[],"class_list":["post-40971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-675","entry"],"views":125861,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/40971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=40971"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/40971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/40973"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=40971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=40971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=40971"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=40971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}