{"id":42963,"date":"2021-07-12T09:16:39","date_gmt":"2021-07-12T01:16:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42963"},"modified":"2021-07-12T09:16:40","modified_gmt":"2021-07-12T01:16:40","slug":"%e7%be%8e%e5%a6%86%e7%94%b5%e5%95%86q2%e6%95%b0%e6%8d%ae%ef%bc%9a%e6%95%b4%e4%bd%93%e5%a2%9e%e9%95%bf%e6%94%be%e7%bc%93%ef%bc%8c%e8%8a%b1%e8%a5%bf%e5%ad%90gmv%e4%bb%8d%e4%b8%ba%e5%9b%bd%e4%ba%a7","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/42963.html","title":{"rendered":"\u7f8e\u5986\u7535\u5546Q2\u6570\u636e\uff1a\u6574\u4f53\u589e\u957f\u653e\u7f13\uff0c\u82b1\u897f\u5b50GMV\u4ecd\u4e3a\u56fd\u4ea7\u7b2c\u4e00\uff5c\u8d22\u7ecf\u6d82\u9e26"},"content":{"rendered":"\n
\u636e\u534e\u521b\u5546\u793e\u6570\u636e\uff0c\u6839\u636e\u963f\u91cc\u5e73\u53f0\u6570\u636e\uff0c2021\u5e74\u4e8c\u5b63\u5ea6\u5f69\u5986\u548c\u62a4\u80a4\u7ebf\u4e0aGMV\u5408\u8ba1657.39\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u52a00.06%\u3002\u62a4\u80a4\u677f\u5757\u7ebf\u4e0a\u9500\u91cf\u548cGMV\u5206\u522b\u4e3a3.54\u4ebf\u4ef6\u548c480.75\u4ebf\u5143\uff0c\u9500\u91cf\u540c\u6bd4\u4e0b\u964d14.58%\uff0c\u9500\u552e\u989d\u540c\u6bd4\u589e\u52a00.07%<\/strong>\uff1b\u5f69\u5986\u677f\u5757\u7ebf\u4e0a\u9500\u91cf\u548cGMV\u5206\u522b\u4e3a3\u4ebf\u4ef6\u548c176.64\u4ebf\u5143\uff0c\u9500\u91cf\u540c\u6bd4\u4e0b\u964d11.49%\uff0c\u9500\u552e\u989d\u540c\u6bd4\u4e0a\u53470.03%\u3002<\/p>\n\n\n\n \u53d7618\u4fc3\u9500\u5b63\u5f71\u54cd\uff0c5\u6708GMV\u589e\u901f\u4e0b\u6ed1\uff0c6\u6708\u589e\u901f\u660e\u663e\u63d0\u5347\uff0c5\u6708\u548c6\u6708\u62a4\u80a4GMV\u5206\u522b\u4e3a109.26\u4ebf\u5143\u548c249.60\u4ebf\u5143\uff0c\u540c\u6bd4\u5206\u522b\u964d21.97%\u548c\u589e\u52a023.94%<\/strong>\uff0c\u7f8e\u59865\u6708\u548c6\u6708GMV\u5206\u522b\u4e3a52.59\u4ebf\u5143\u548c76.96\u4ebf\u5143\uff0c\u540c\u6bd4\u5206\u522b\u51cf\u5c115.17%\u548c\u589e\u52a011.85%\u3002<\/p>\n\n\n\n \u503c\u5f97\u5173\u6ce8\u7684\u662f\uff0c\u7535\u5546\u5e73\u53f0\u7684\u5206\u6d41\u5728\u6301\u7eed\u3002\u6839\u636e\u4eac\u4e1c\u7684\u6570\u636e\uff0c6\u67081\u65e5\u5f53\u5929\uff0c\u9ad8\u7aef\u7f8e\u5986\u6210\u4ea4\u989d\u540c\u6bd4\u589e\u957f<\/a><\/span>131%\uff0c\u56fd\u8d27\u65b0\u9510\u7f8e\u5986\u6210\u4ea4\u989d\u540c\u6bd4\u589e\u957f300%<\/strong>\uff0c\u723d\u80a4\u6c34\u3001\u9762\u819c\u548c\u5507\u90e8\u7cbe\u534e\u6210\u4ea4\u989d\u5206\u522b\u540c\u6bd4\u589e\u957f170%\u3001101%\u548c440%\uff0c<\/p>\n\n\n\n \u57285\u670824\u65e5\u81f36\u670820\u65e5\u671f\u95f4\uff0c\u6296\u97f3\u5e73\u53f0\u76f4\u64ad\u603bGMV\u4e3a393.89\u4ebf\u5143\uff0c\u5176\u4e2d\u62a4\u80a4\u548c\u5f69\u5986\u5408\u8ba1GMV\u8fbe\u523039.63\u4ebf\u5143\uff0c\u5360\u6bd410.06%<\/strong>\u3002\u6839\u636e\u98de\u74dc\u6570\u636e<\/a><\/span>\uff0c618\u597d\u7269\u8282\u671f\u95f4\uff0c\u6296\u97f3\u5e73\u53f0\u7f8e\u5986\u7c7b\u63a8\u5e7f\u5546\u54c1\u6570\u8fbe\u523015\u4e07+\uff0c\u9500\u552e\u989d\u5e73\u5747\u589e\u957f39.17%\uff0c\u5e73\u5747\u5ba2\u5355\u4ef7\u63d0\u9ad82\u500d\u3002\u5728\u6296\u97f3\u5e73\u53f0\u4e0a\uff0c\u4eac\u4e1c\u4e3b\u63a8\u9ad8\u4ef7\u7f8e\u5986\uff0c5\u670830\u65e5\u81f36\u670818\u65e5\uff0c\u6296\u97f3\u5e73\u53f0\u5546\u4eac\u4e1c\u65d7\u8230\u5e97\u7f8e\u5986\u54c1\u7c7b\u5ba2\u5355\u4ef7\u8fbe594\u5143\uff0c\u9500\u91cf\u5360\u6bd4\u8fbe63.18%<\/strong>\u3002<\/p>\n\n\n\n \u636e\u679c\u96c6\u6570\u636e\uff0c5\u67083\u65e5\u81f36\u670820\u65e5\u671f\u95f4\uff0c\u5feb\u624b\u76f4\u64ad\u603bGMV\u4e3a335.81\u4ebf\u5143<\/strong>\uff0c\u5176\u4e2d\u62a4\u80a4GMV\u4e3a42.83\u4ebf\u5143\uff0c\u5360\u6bd412.76%\u3002<\/p>\n\n\n\n \u5728\u5404\u5927\u5e73\u53f0\u4e2d\uff0c\u6296\u97f3\u589e\u957f\u4eae\u773c\u3002\u8587\u8bfa\u5a1c\u3001\u5b8c\u7f8e\u65e5\u8bb0\u3001\u4e38\u7f8e\u3001\u5fa1\u6ce5\u574a\u3001\u6da6\u767e\u989c\u7b49\u4e5f\u5728\u9010\u6b65\u62d3\u5c55\u6296\u97f3\u6e20\u9053\u9500\u552e\u3002<\/p>\n\n\n\n \u5728\u7f8e\u5986\u54c1\u724c\u4e0a\uff0c\u4e8c\u5b63\u5ea6\u6570\u636e\u770b\uff0c\u82b1\u897f\u5b50<\/a><\/span>\u7684GMV\u4ecd\u662f\u56fd\u4ea7\u7f8e\u5986\u54c1\u724c\u7b2c\u4e00\u3002\u4e8c\u5b63\u5ea6\uff0c\u82b1\u897f\u5b50\u7684GMV\u8fbe\u52308.3\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u52a047.2%\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u4e8c\u5b63\u5ea6GMV\u4e3a6.6\u4ebf\u5143\uff0c\u540c\u6bd4\u589e13.3%<\/strong>\uff0c\u4e145\u6708\u548c6\u6708\u5b8c\u7f8e\u65e5\u8bb0\u5355\u6708GMV\u91cd\u56de2\u4ebf\u5143\u3002<\/p>\n\n\n\n \u6392\u540d\u7b2c\u4e09\u7684\u662f\u8587\u8bfa\u5a1c\uff0c\u4e8c\u5b63\u5ea6\u8587\u8bfa\u5a1c\u7684GMV\u4e3a5.1\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u52a033.4%\uff0c\u4e14\u8587\u8bfa\u5a1c\u5728\u62a4\u80a4\u677f\u5757\u7684GMV\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c10\uff0cGMV\u5360\u6574\u4e2a\u62a4\u80a4\u54c1\u7c7b\u9500\u552e\u989d\u76841.8%\u3002\u4e8c\u5b63\u5ea6\uff0c\u73c0\u83b1\u96c5GMV\u4e3a4.6\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u52a052%\uff1b\u4e0a\u6d77\u5bb6\u5316\u65d7\u4e0b\u7389\u6cfdGMV\u4e3a3.6\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u52a09.8%\uff1b\u4f70\u8349\u96c6GMV\u4e3a0.8\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u52a055.9%\u3002\u534e\u7199\u65d7\u4e0b\u56db\u5927\u54c1\u724c\u5728\u4e8c\u5b63\u5ea6\u4e5f\u5b9e\u73b0\u4e86\u9ad8\u589e\u957f\uff0c\u5176\u4e2d\u5938\u8fea\u4e8c\u5b63\u5ea6GMV\u4e3a1.9\u4ebf\u5143\uff0c\u540c\u6bd4\u589e355.7%\uff0c\u589e\u901f\u6700\u5feb\uff0c\u6da6\u767e\u989cGMV\u4e3a2.1\u4ebf\u5143\uff0c\u540c\u6bd4\u589e106.9%\uff0c\u7c73\u84d3\u5c14GMV\u4e3a1\u4ebf\u5143\uff0c\u540c\u6bd4\u589e64.3%\uff0cbiomeso\u4e3a0.6\u4ebf\u5143\uff0c\u540c\u6bd4\u589e62.8%\u3002<\/p>\n\n\n\n \u4e8c\u5b63\u5ea6\uff0cHFP\u3001\u5fa1\u6ce5\u574a\u548c\u4e38\u7f8e\u5219\u589e\u901f\u4e0b\u6ed1\uff0c\u589e\u901f\u540c\u6bd4\u5206\u522b\u4e0b\u964d\u4e8651.2%\u300113.5%\u548c30.4%\u3002<\/p>\n\n\n\n \u56fd\u9645\u54c1\u724c\u65b9\u9762\uff0c\u6b27\u83b1\u96c5\u548c\u96c5\u8bd7\u5170\u9edb\u7ee74\u6708\u7ebf\u4e0a\u589e\u901f\u4e0b\u6ed1\u540e\uff0c\u5728\u201c\u5927\u4fc3\u201d\u671f\u95f4\u53d1\u529b\u30026\u6708\uff0c\u6b27\u83b1\u96c5\u548c\u96c5\u8bd7\u5170\u9edb\u7684GMV\u5206\u522b\u8fbe\u5230\u4e8610.43\u4ebf\u5143\u548c8.66\u4ebf\u5143\uff0c\u5206\u522b\u540c\u6bd4\u589e\u52a0\u4e8672.5%\u548c93.1%\u3002\u6574\u4e2a\u4e8c\u5b63\u5ea6\uff0c\u6b27\u83b1\u96c5\u548c\u96c5\u8bd7\u5170\u9edb\u603bGMV\u5206\u522b\u540c\u6bd4\u589e\u52a0\u4e8653.2%\u548c46.0%<\/strong>\u3002\u5170\u853b\u3001olay\u3001\u548c\u8d44\u751f\u5802\u6574\u4e2a\u4e8c\u5b63\u5ea6GMV\u5206\u522b\u589e\u52a0\u4e8624%\u300110.3%\u548c41.9%\uff0c\u800cSKII\u5219\u540c\u6bd4\u4e0b\u964d8.3%\u3002<\/p>\n\n\n\n \u5728\u76f4\u64ad\u6210\u7ee9\u4e0a\uff0c5\u670825\u65e5\u96f6\u70b9\uff08\u5373618\u6dd8\u5b9d\u9884\u552e\u9996\u65e5\uff09\uff0c\u674e\u4f73\u7426\u548c\u8587\u5a05\u76f4\u64ad\u95f4\u9500\u552e\u989d\u5206\u522b25.65\u4ebf\u5143\u548c23.79\u4ebf\u5143<\/strong>\uff0c\u9500\u91cf\u5206\u522b849.86\u4e07\u4ef6\u548c617.42\u4e07\u4ef6\u3002<\/p>\n\n\n\n \u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n \u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<\/figure>\n\n\n\n