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\u4e13\u5bb6\u5e72\u8d27\"\/><figcaption>SQL\u4e0eNoSQL<\/figcaption><\/figure>\n\n\n\n<p>\u4e0d\u8fc7\u8fd9\u91cc\u9762\u6709\u4e2a\u6982\u5ff5\u8981\u660e\u786e\uff0c\u4e24\u8005\u5e76\u4e0d\u662f\u5b8c\u5168\u5bf9\u7acb\uff0cNOSQL\u5e76\u4e0d\u662f\u8bf4\u4e0d\u8981\u5173\u7cfb\u6027\u4e86\uff0c\u800c\u662f\u6307Not Only 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class=\"wp-block-heading\"><strong>1\u3001\u6570\u636e\u6e56<\/strong><\/h4>\n\n\n\n<p>\u5176\u5b9e\u6570\u636e\u6e56\u548c\u6570\u636e\u4ed3\u5e93\u90fd\u662f\u4e00\u79cd\u6570\u636e\u5904\u7406\u7684\u601d\u8def\uff0c\u53ea\u662f\u6570\u636e\u4ed3\u5e93\u66f4\u503e\u5411\u6709\u4e00\u5b9a\u7ed3\u6784\u5316\u7684\u6570\u636e\uff0c\u800c\u6570\u636e\u6e56\u65e8\u5728\u5e94\u5bf9\u73b0\u5728\u66f4\u52a0\u591a\u5143\u5316\u7684\u5185\u5bb9\uff0c\u4ee5\u53ca\u4eba\u5de5\u5b66\u4e60\u53d1\u5c55\u7684\u9700\u6c42\uff0c\u56e0\u6b64\u6570\u636e\u6e56\u662f\u4e00\u79cd\u66f4\u52a0\u81ea\u7531\u7684\u5b58\u50a8\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u6e56\u662f\u4f9d\u636e\u88ab\u5b58\u50a8\u6570\u636e\u539f\u59cb\u6570\u636e\u683c\u5f0f\u8fdb\u884c\u7684\u6570\u636e\u5b58\u50a8\uff0c\u76ee\u7684\u5c31\u662f\u8ba9\u4efb\u4f55\u6570\u636e\u53ef\u4ee5\u4ee5\u6700\u539f\u59cb\u7684\u5f62\u6001\u50a8\u5b58\uff0c\u65e2\u53ef\u4ee5\u662f\u7ed3\u6784\u5316\u4e5f\u53ef\u4ee5\u662f\u975e\u7ed3\u6784\u5316\u6570\u636e\uff0c\u57fa\u4e8e\u4e91\u7684\u53d1\u5c55\u4ee5\u53ca\u5927\u6570\u636e\u96c6\u7fa4\u6280\u672f\u7684\u6210\u719f\u53d1\u5c55\uff0c\u5c3d\u91cf\u4e0d\u4e22\u5931\u4efb\u4f55\u6570\u636e\u7ec6\u8282\uff0c\u8fd9\u6837\u5c31\u80fd\u5728\u540e\u9762\u7684\u4e1a\u52a1\u53d8\u5316\u4e2d\u62ff\u5230\u6240\u9700\u7684\u6570\u636e\u7528\u4e8e\u673a\u5668\u5b66\u4e60\u6216\u8005\u6570\u636e\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u7b80\u5355\u7406\u89e3\uff0c\u5c31\u662f\u968f\u7740\u6280\u672f\u53d1\u5c55\u4e86\uff0c\u53ef\u4ee5\u4e0d\u53d7\u9650\u5236\u7684\u4fdd\u5b58\u66f4\u591a\u6570\u636e\u4e86\uff0c\u800c\u4e14\u4e0d\u9700\u8981\u5728\u4e00\u5f00\u59cb\u5b58\u50a8\u65f6\u5c31\u8fdb\u884c\u5904\u7406\uff0c\u51cf\u5c11\u5728\u6570\u636e\u5904\u7406\u65f6\u4ea7\u751f\u7684\u4fe1\u606f\u4e22\u5931\uff0c\u800c\u662f\u4ec5\u5728\u771f\u7684\u5f00\u59cb\u5e94\u7528\u6570\u636e\u65f6\u518d\u8fdb\u884c\u5904\u7406\uff0c\u968f\u65f6\u53ef\u4ee5\u8ffd\u6eaf\u539f\u59cb\u8bb0\u5f55\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2\u3001\u6570\u636e\u6cb3<\/strong><\/h4>\n\n\n\n<p>\u6570\u636e\u6cb3\u7684\u6982\u5ff5\uff0c\u4ee5\u6211\u4e2a\u4eba\u6765\u770b\uff0c\u66f4\u50cf\u662f\u4e00\u79cd\u7f8e\u597d\u613f\u671b\u3002\u6211\u4eec\u524d\u9762\u63d0\u5230\u7684\u6240\u6709\u6982\u5ff5\uff0c\u90fd\u662f\u8981\u5bf9\u6570\u636e\u6700\u539f\u59cb\u7684\u6570\u636e\u6e90\u8fdb\u884c\u6e05\u6d17\u3001\u5904\u7406\u624d\u80fd\u591f\u88ab\u4f7f\u7528\uff0c\u800c\u8fd9\u90e8\u5206\u7684\u5de5\u4f5c\u91cf\u5f80\u5f80\u5360\u636e\u4e86\u6570\u636e\u5de5\u4f5c60-70%\u7684\u8d44\u6e90\u548c\u7cbe\u529b\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u5c31\u6709\u4eba\u63d0\u51fa\u4e00\u79cd\u6cbb\u7406\u601d\u8def\uff0c\u8ba9\u6e90\u5934\u4ea7\u751f\u7684\u6570\u636e\u57fa\u4e8e\u67d0\u4e9b\u89c4\u5219\u6216\u662f\u65b9\u5f0f\uff0c\u4f7f\u5176\u5728\u6e90\u5934\u5c31\u662f\u6e05\u6670\u5e72\u51c0\u7684\uff08\u4e5f\u6709\u79cd\u8bf4\u6cd5\u53eb\u53bbETL\u5316\uff0c\u610f\u601d\u5c31\u662f\u4e1a\u52a1\u903b\u8f91\u6e05\u6670\u540e\u5c31\u50cf\u751f\u6001\u6c34\u6e90\u4e00\u6837\uff0c\u4e0d\u8ba9\u6c61\u6c34\u6d41\u4e0b\u53bb\uff0c\u6709\u70b9\u50cf\u519c\u592b\u5c71\u6cc9\u90a3\u53e5\u5e7f\u544a\u8bcd\uff0c\u201c\u6211\u4eec\u53ea\u662f\u5927\u81ea\u7136\u7684\u642c\u8fd0\u5de5\u201d\uff09\uff0c\u800c\u5e72\u51c0\u7684\u6570\u636e\u901a\u8fc7\u5404\u4e2a\u6570\u636e\u6cb3\u9053\u7f51\u7edc\uff0c\u5c31\u53ef\u4ee5\u76f4\u63a5\u6d41\u5411\u5404\u4e2a\u6570\u636e\u6d88\u8d39\u7aef\u3002<\/p>\n\n\n\n<p>\u5728\u7b14\u8005\u770b\u6765\uff0c\u6570\u636e\u6e56\u662f\u4e3a\u4e86\u5e94\u5bf9\u76ee\u524d\u5927\u5e73\u53f0\u7684\u590d\u6742\u5ea6\u800c\u5e94\u8fd0\u800c\u751f\u7684\uff0c\u662f\u53ef\u4ee5\u5feb\u901f\u88ab\u4f01\u4e1a\u63a5\u53d7\u548c\u5e94\u7528\u4e0b\u53bb\u7684\uff1b\u800c\u6570\u636e\u6cb3\u5c31\u50cf\u662f\u76ee\u524d\u7684\u73af\u5883\u6cbb\u7406\uff0c\u53ef\u671b\u800c\u4e0d\u53ef\u53ca\uff0c\u4efb\u91cd\u9053\u8fdc\uff0c\u5c31\u6211\u6240\u63a5\u89e6\u548c\u89c1\u5230\u7684\u4f01\u4e1a\uff0c\u8fd8\u6ca1\u6709\u4e00\u4e2a\u80fd\u5177\u5907\u8fd9\u4e2a\u80fd\u529b\uff0c\u5c31\u4e0d\u591a\u5c55\u5f00\u4e86\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>DMP<\/strong><strong>\u548c<\/strong><strong>CDP<\/strong><\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e24\u4e2a\u6982\u5ff5\u5df2\u7ecf\u968f\u7740\u6570\u636e\u4e2d\u53f0\u7684\u706b\u70ed\u800c\u88ab\u5404\u5bb6\u6781\u5c3d\u5ba3\u4f20\uff0c\u5f88\u591a\u63a5\u89e6\u7684\u4eba\u53ea\u662f\u7b80\u5355\u4e86\u89e3\u5230CDP\u8981\u6bd4DMP\u5148\u8fdb\uff0c\u6216\u662f\u8bf4\u66f4\u665a\u88ab\u63d0\u51fa\u6765\uff0c\u4f46\u5dee\u5f02\u5728\u54ea\u91cc\u5c31\u8bb2\u4e0d\u6e05\u695a\u4e86\u3002<\/p>\n\n\n\n<p>\u7b80\u5355\u7406\u89e3\uff0cDMP\u66f4\u591a\u7684\u662f\u4e3a\u4e86\u5e7f\u544a\u670d\u52a1\u7684\uff0c\u6240\u4ee5\u65e9\u671f\u90fd\u662f\u968f\u7740\u5a92\u4ecb\u3001\u5e7f\u544a\u3001\u4ee3\u7406\u516c\u53f8\u800c\u4e00\u5e76\u88ab\u63d0\u51fa\u6765\u7684\uff0c\u6bd4\u5982\u963f\u91cc\u65e9\u671f\u7684\u8fbe\u6469\u76d8\u3002\u800cCDP\u66f4\u591a\u7684\u662f\u8d2f\u7a7f\u6574\u4e2a\u4e1a\u52a1\u7684\uff0c\u56f4\u7ed5\u7740\u7528\u6237\u5efa\u7acb\u4e00\u4e2a\u6574\u4f53\u7684\u7ba1\u7406\u4f53\u7cfb\uff0c\u518d\u4e0e\u5404\u4e2a\u90e8\u95e8\u8fdb\u884c\u7ed3\u5408\u3002<\/p>\n\n\n\n<p>CDP\uff08Customer-Data-Platform\uff09\u548cDMP\uff08Data-Management-Platform\uff09\u5176\u5b9e\u90fd\u662f\u505a\u6570\u636e\u5ba2\u6237\u7ba1\u7406\uff0c\u8fd9\u4e5f\u662f\u5927\u5bb6\u5bf9\u8fd9\u4e24\u4e2a\u6982\u5ff5\u5bb9\u6613\u5f04\u6df7\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>DMP\u7684\u6982\u5ff5\u8981\u66f4\u65e9\uff0c\u5728PC\u65f6\u4ee3\u5c31\u5df2\u7ecf\u88ab\u5e7f\u6cdb\u63d0\u53ca\uff0c\u57fa\u4e8e\u5f53\u65f6\u7684\u6280\u672f\u6761\u4ef6\uff0cDMP\u4e3b\u8981\u5229\u7528\u7b2c\u4e09\u65b9\u6570\u636e\u4f5c\u4e3a\u6570\u636e\u6e90\uff0c\u518d\u5e76\u5165\u5c11\u91cf\u7684\u4e00\u65b9\u6570\u636e\u3002 \u5f53\u65f6\u5bf9\u4e8e\u7528\u6237\u7684\u8bc6\u522b\u57fa\u672c\u662f\u57fa\u4e8eCookie\u6c60\u7684\uff0c\u8fd9\u4e5f\u9020\u6210\u4e86\u65f6\u6548\u6027\u6709\u9650\uff0c\u53e6\u5916DMP\u7684\u63a7\u5236\u5f80\u5f80\u662f\u653e\u5728\u6280\u672f\u540c\u5b66\u624b\u91cc\u7684\uff0c\u7075\u6d3b\u6027\u548c\u5e94\u7528\u8303\u56f4\u90fd\u6709\u4e00\u5b9a\u9650\u5236\u3002<\/p>\n\n\n\n<p>CDP\u4e3b\u8981\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u540c\u65f6\u4e5f\u53ef\u4ee5\u901a\u8fc7API\u4e2d\u95f4\u4ef6\u5bf9\u63a5\u7b2c\u4e09\u65b9\u6570\u636e\u3002CDP\u4f7f\u7528PII\uff08personallyidentifiable information \u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\uff0c\u6bd4\u5982\u5fae\u4fe1ID\uff0c\u624b\u673a\u53f7\uff0c\u624b\u673a\u8bbe\u5907ID\uff09\u8fdb\u884c\u7528\u6237\u7684\u552f\u4e00\u8bc6\u522b\uff0c\u56e0\u6b64\u5177\u6709\u66f4\u52a0\u957f\u7684\u65f6\u6548\u6027\uff0c\u53ef\u4ee5\u505a\u57fa\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\uff08LTV\uff09\u7684\u8f6c\u5316\u3001\u7559\u5b58\u3001\u4f53\u9a8c\u548c\u6c9f\u901a\u7684\u5206\u6790\u3002\u800c\u4e14CDP\u5f80\u5f80\u66f4\u52a0\u7075\u6d3b\uff0c\u6570\u636e\u90fd\u4ee5\u4e1a\u52a1\u7684\u89c6\u89d2\u6765\u8fdb\u884c\u5f52\u7c7b\u3001\u5206\u6790\u3001\u6574\u5408\u548c\u5e94\u7528\uff0c\u56e0\u6b64\u5177\u6709\u66f4\u52a0\u5e7f\u6cdb\u7684\u666e\u9002\u6027\uff0c\u53ef\u4ee5\u4e0e\u591a\u4e2a\u4e1a\u52a1\u90e8\u95e8\u6216\u662f\u89d2\u8272\u8fdb\u884c\u7ed3\u5408\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/Sdgsg7z1GyzK1K.png\" alt=\"\u6570\u5b57\u5316\u8f6c\u578b\u8def\u4e0a\uff0c\u4f01\u4e1a\u7ba1\u7406\u8005\u5fc5\u5907\u7684\u6570\u636e\u57fa\u7840\u6982\u5ff5 | \u4e13\u5bb6\u5e72\u8d27\"\/><figcaption>DMP\u548cCDP<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09\u3001\u8ba4\u77e5\u5c42\u9762<\/strong><\/h2>\n\n\n\n<p>\u4ecb\u7ecd\u4e86\u4e00\u4e9b\u66f4\u504f\u6280\u672f\u80cc\u666f\u7684\u6982\u5ff5\u4e4b\u540e\uff0c\u6211\u4eec\u4e5f\u7b80\u5355\u804a\u804a\u4e0e\u5e94\u7528\u5c42\u9762\u76f8\u5173\u7684\u6982\u5ff5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6d88\u8d39\u8005\u8d44\u4ea7<\/strong><\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e2a\u6982\u5ff5\u53ef\u80fd\u5728\u963f\u91cc\u7684\u6570\u636e\u94f6\u884c\u7ecf\u5e38\u88ab\u63d0\u53ca\uff0c\u4f46\u5728\u5e94\u7528\u5c42\u9762\uff0c\u5176\u5b9e\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u6cd5\u8bba\uff1a\u901a\u8fc7\u628a\u6d88\u8d39\u8005\u770b\u4f5c\u8d44\u4ea7\uff0c\u501f\u52a9CDP\u7b49\u5de5\u5177\uff0c\u628a\u7528\u6237\u7684\u6d41\u8f6c\u3001\u53d8\u5316\u4ee5\u53ca\u4e0e\u52a8\u4f5c\u4e4b\u95f4\u7684\u5173\u7cfb\u66f4\u597d\u5730\u5206\u6790\u548c\u6c89\u6dc0\u4e0b\u6765\uff0c\u4ee5\u6b64\u6765\u4e0d\u65ad\u6253\u78e8\u81ea\u5df1\u7684\u4e1a\u52a1\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u662f\u963f\u91cc\u7684<a href=\"https:\/\/www.growthhk.cn\/tag\/AIPL\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/AIPL\" target=\"_blank\" rel=\"noreferrer noopener\">AIPL<\/a>\uff0c\u8fd8\u662f\u817e\u8baf\u7684\u5f15\u5165\u671f\u3001\u6210\u957f\u671f\u3001\u6210\u719f\u671f\u3001\u4f11\u7720\u671f\u3001\u6d41\u5931\u671f\uff0c\u90fd\u662f\u771f\u6b63\u5c06\u7528\u6237\u770b\u6210\u4e00\u4e2a\u6d3b\u751f\u751f\u7684\u4eba\u8fdb\u884c\u5206\u6790\uff0c\u800c\u4e0d\u662f\u53ea\u8ffd\u6c42\u4e00\u4e2a\u7b80\u5355\u7684\u5355\u70b9\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u4e5f\u4f1a\u542c\u5230\u5f88\u591a\u516c\u53f8\u90fd\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u63d0\u53ca\u7528\u6237\u8fd0\u8425\uff0c\u800c\u4e14\u5468\u671f\u4e5f\u88ab\u62c9\u7684\u8d8a\u6765\u8d8a\u957f\uff0c\u800c\u4e0d\u662f\u5468\u4e94\u4e0a\u67b6\uff0c\u5468\u4e00\u624d\u5f00\u59cb\u8fd0\u4f5c\u4e86\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u4f5c\u4e00\u4e2a\u66f4\u6b63\u5f0f\u7684\u6d88\u8d39\u8005\u8d44\u4ea7\u89e3\u91ca\uff0c\u65b9\u4fbf\u5927\u5bb6\u7406\u89e3\uff1a\u6d88\u8d39\u8005\u8d44\u4ea7\u662f\u6307\u4f01\u4e1a\u6240\u6709\u6d88\u8d39\u8005\u7ec8\u8eab\u4ef7\u503c\u6298\u73b0\u73b0\u503c\u7684\u603b\u548c\uff0c\u5373\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u4e0d\u4ec5\u4ec5\u662f\u5f53\u524d\u76c8\u5229\u80fd\u529b\uff0c\u4e5f\u5305\u62ec\u4f01\u4e1a\u5c06\u4ece\u6d88\u8d39\u8005\u6574\u4f53\u751f\u547d\u5468\u671f\u4e2d\u83b7\u5f97\u7684\u8d21\u732e\u4ef7\u503c\u603b\u503c\u7684\u6298\u73b0\u51c0\u503c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6570\u636e\u8fd0\u8425<\/strong><\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u4e00\u63d0\u53ca\u6570\u636e\u8fd0\u8425\uff0c\u5f80\u5f80\u90fd\u4f1a\u7b80\u5355\u7684\u7406\u89e3\u6210\u7528\u6570\u636e\u6765\u8fdb\u884c\u5206\u6790\uff0c\u4e00\u5207\u4ee5\u6570\u636e\u8bf4\u8bdd\u3002\u4f46\u5176\u5b9e\u6570\u636e\u8fd0\u8425\u4e5f\u662f\u4e00\u4e2a\u7cfb\u7edf\u5de5\u7a0b\uff0c\u662f\u9700\u8981\u4f01\u4e1a\u7edf\u4e00\u601d\u8def\u7684\u4e00\u5957\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u8fd0\u8425\u66f4\u6838\u5fc3\u7684\u5176\u5b9e\u5728\u4e8e\u8fd0\u8425\u6570\u636e\uff0c\u6570\u636e\u4e0d\u5149\u662f\u5f53\u524d\u83b7\u53d6\u7684\u96c6\u5408\uff0c\u66f4\u591a\u7684\u662f\u57fa\u4e8e\u4e1a\u52a1\u5927\u76ee\u6807\u4e0b\u5404\u4e2a\u4e1a\u52a1\u5df2\u6709\u52a8\u4f5c\u548c\u9700\u8981\u6709\u7684\u52a8\u4f5c\u6240\u80fd\u4ea7\u751f\u7684\u6570\u636e\u7684\u603b\u548c\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff0cCDP\u4f9d\u8d56\u7684\u7528\u6237\u6807\u8bc6\uff0c\u5982\u679c\u5728\u8fd0\u8425\u6d3b\u52a8\u4e2d\u6ca1\u6709\u6709\u610f\u8bc6\u5730\u8fdb\u884c\u91c7\u96c6\uff0c 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