{"id":44328,"date":"2021-07-21T00:34:44","date_gmt":"2021-07-20T16:34:44","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=44328"},"modified":"2021-07-21T00:34:45","modified_gmt":"2021-07-20T16:34:45","slug":"dtc%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e5%ae%9e%e7%8e%b0%e9%95%bf%e6%9c%9f%e5%a2%9e%e9%95%bf%ef%bc%9f%e6%8a%93%e4%bd%8f%e5%9b%9e%e5%a4%b4%e5%ae%a2%e6%af%94%e8%8e%b7%e6%96%b0%e5%ae%a2%e6%9b%b4","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/44328.html","title":{"rendered":"DTC\u54c1\u724c\u5982\u4f55\u5b9e\u73b0\u957f\u671f\u589e\u957f\uff1f\u6293\u4f4f\u56de\u5934\u5ba2\u6bd4\u83b7\u65b0\u5ba2\u66f4\u91cd\u8981"},"content":{"rendered":"\n<p>\u5982\u4eca\uff0c\u54c1\u724c\u5f00\u5c55\u7535\u5546\u4e1a\u52a1\u4f3c\u4e4e\u6613\u5982\u53cd\u638c\uff1a\u5728\u4e2d\u56fd\u6709\u6dd8\u5b9d\u548c\u5fae\u5e97\uff1b\u5728\u7f8e\u56fd\uff0cShopify 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\u54c1\u724c\u6765\u8bf4\uff0c\u5982\u4f55\u7ef4\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u5e76\u5b9e\u73b0\u6700\u5927\u5316\u589e\u957f\uff1f\u7f8e\u56fd\u98ce\u9669\u6295\u8d44\u516c\u53f8 Forerunner Ventures \u7684\u8d1f\u8d23\u4eba\u3001\u4e92\u8054\u7f51\u670d\u88c5\u54c1\u724c\u5148\u9a71 Bonobos \u7684\u524d\u5458\u5de5&nbsp;&nbsp;Jason Bornstein&nbsp;\u7ed9\u51fa\u4e86\u4ee5\u4e0b\u4e09\u70b9\u5efa\u8bae\u3002\uff08Jason Bornstein \u7684\u6295\u8d44\u5305\u62ec\u975e\u4e73\u5236\u54c1\u51b7\u51bb\u751c\u70b9\u54c1\u724c Eclipse Foods \u548c\u8ba2\u9605\u5f0f\u8349\u576a\u62a4\u7406\u521d\u521b\u516c\u53f8 Sunday\u7b49\uff09<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u7ef4\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u6bd4\u83b7\u53d6\u65b0\u5ba2\u6237\u66f4\u91cd\u8981<\/strong><\/h5>\n\n\n\n<p>\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u4e2d\uff0cDTC \u54c1\u724c\u4e00\u76f4\u4e13\u6ce8\u4e8e\u5982\u4f55\u80fd\u591f\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u65b0\u5ba2\u6237\uff0c\u5e76\u5728\u8fd9\u65b9\u9762\u52a0\u5927\u6295\u8d44\u3002\u5bf9\u4e8e\u8fd9\u4e9b\u54c1\u724c\u6765\u8bf4\uff0c\u901a\u5e38\u6210\u672c\u975e\u5e38\u9ad8\u6602\u3002<\/p>\n\n\n\n<p>\u4ee5\u98df\u6750\u914d\u9001\u516c\u53f8<strong>&nbsp;Blue Apron<\/strong>&nbsp;\u548c\u5e8a\u57ab\u54c1\u724c<strong>&nbsp;Casper<\/strong>&nbsp;\u4e3a\u4f8b\uff0c\u5b83\u4eec\u5728\u76c8\u5229\u80fd\u529b\u65b9\u9762\u82e6\u82e6\u6323\u624e\uff0c\u90e8\u5206\u539f\u56e0\u5728\u4e8e\u83b7\u5ba2\u6210\u672c\u9ad8\u30022017 \u5e74\u7684\u4e00\u9879\u5206\u6790\u4f30\u8ba1\uff0cBlue Apron \u82b1\u8d39\u8d85\u8fc7 400 \u7f8e\u5143\u6765\u83b7\u5f97\u6bcf\u4e2a\u65b0\u5ba2\u6237\uff0c\u5c3d\u7ba1\u8be5\u516c\u53f8\u8868\u793a\u8fd9\u4e00\u4f30\u7b97\u201c\u8fc7\u4e8e\u7b80\u5355\u5316\u201d\u3002<\/p>\n\n\n\n<p>&nbsp;Jason Bornstein \u8868\u793a\uff0cDTC \u54c1\u724c\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u521a\u521a\u8d77\u6b65\u7684\u54c1\u724c\uff0c\u5e94\u8be5\u628a\u6ce8\u610f\u529b\u653e\u5728\u5efa\u7acb\u6301\u4e45\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u4e0a\uff0c\u800c\u4e0d\u662f\u83b7\u53d6\u65b0\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u201c\u4ed6\u4eec\u5e94\u8be5\u8003\u8651\u2018\u6211\u4eec\u5df2\u7ecf\u62e5\u6709\u7684\u5ba2\u6237\u662f\u8c01\uff1f\u6211\u4eec\u5bf9\u4ed6\u4eec\u4e86\u89e3\u591a\u5c11\uff1f\u6211\u4eec\u80fd\u4e3a\u5ba2\u6237\u505a\u4e9b\u4ec0\u4e48\uff1f\u2019\u201d Jason Bornstein \u8bf4\u3002<\/p>\n\n\n\n<p>\u4ed6\u8865\u5145\u8bf4\uff1a\u201c\u5c06\u6ce8\u610f\u529b\u653e\u5728\u5df2\u7ecf\u62e5\u6709\u7684\u5ba2\u6237\u8eab\u4e0a\uff0c\u80fd\u591f\u5b9e\u73b0\uff08\u548c\u83b7\u53d6\u65b0\u5ba2\uff09\u540c\u6837\u591a\u7684\u589e\u957f\u3002\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"481\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/image-88.jpg\" alt=\"\" class=\"wp-image-44329\"\/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u65b9\u5f0f\u53ef\u4ee5\u591a\u6837\u5316<\/strong><\/h5>\n\n\n\n<p>Bornstein \u5728\u6700\u8fd1\u7684\u4e00\u7bc7\u535a\u5ba2\u4e2d\u63d0\u5230\uff0c<strong>\u4e9a\u9a6c\u900a\uff08Amazon\uff09<\/strong>\u3001<strong>\u8010\u514b\uff08Nike\uff09<\/strong>\u3001<strong>\u4e07\u8c6a\uff08Marriott\uff09<\/strong>\u548c<strong>\u5f00\u5e02\u5ba2\uff08Costco\uff09<\/strong>&nbsp;\u7b49\u516c\u53f8\u90fd\u662f\u7ef4\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6b63\u9762\u4f8b\u5b50\u3002\u4f8b\u5982\uff0c2020 \u5e74 Prime \u4f1a\u5458\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u82b1\u8d39\u662f\u975e\u4f1a\u5458\u7684 2.3 \u500d\u3002<\/p>\n\n\n\n<p>\u4f46\u5fe0\u8bda\u5ea6\u5e76\u975e\u4e00\u5b9a\u610f\u5473\u7740\u5305\u542b\u514d\u8d39\u9001\u8d27\u548c\u8d5a\u53d6\u79ef\u5206\u673a\u4f1a\u7b49\u798f\u5229\u7684\u4f20\u7edf\u4f1a\u5458\u8ba1\u5212\u3002\u54c1\u724c\u4e5f\u53ef\u4ee5\u6c42\u52a9\u4e8e Lolli \u7b49\u521d\u521b\u516c\u53f8\uff0c\u5b83\u4eec\u4e3a\u7528\u6237\u7684\u7ebf\u4e0a\u8d2d\u4e70\u63d0\u4f9b\u514d\u8d39\u7684\u6bd4\u7279\u5e01\uff1bKlaviyo \u7b49\u6570\u5b57\u8425\u9500\u5de5\u5177\u8fd8\u5141\u8bb8\u5356\u5bb6\u901a\u8fc7\u624b\u673a\u66f4\u6df1\u5165\u5730\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u8fd8\u53ef\u4ee5\u5c1d\u8bd5\u4e3a\u6700\u5fe0\u5b9e\u7684\u5ba2\u6237\u6253\u9020\u4e13\u5c5e\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u96f6\u552e\u54a8\u8be2\u516c\u53f8 Columbus Consulting \u7684\u5408\u4f19\u4eba Daniel Binder \u8bf4\uff1a\u201c\u73b0\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u80fd\u83b7\u5f97\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u3002\u5f53\u4e0b\u54c1\u724c\u53ef\u4ee5\u4e0e\u5ba2\u6237\u5bc6\u5207\u5408\u4f5c\uff0c\u83b7\u53d6\u4ed6\u4eec\u7684\u53cd\u9988\uff0c\u89c2\u5bdf\u4ed6\u4eec\u7684\u8d2d\u4e70\u8ba1\u5212\uff0c\u5e76\u7b56\u5212\u975e\u5e38\u4e2a\u6027\u5316\u7684\u3001\u72ec\u4e00\u65e0\u4e8c\u7684\u4ea7\u54c1\u3002\u201d<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>DTC\u54c1\u724c\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u5185\u90e8\u6570\u636e<\/strong><\/h5>\n\n\n\n<p>\u79d1\u6280\u516c\u53f8\u4fdd\u62a4\u6d88\u8d39\u8005\u9690\u79c1\u7684\u65b9\u5f0f\u4e0d\u65ad\u53d8\u5316\uff0c\u8fd9\u5c06\u4f7f\u83b7\u5ba2\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\uff0c\u8fd9\u4e3a\u54c1\u724c\u52a0\u6ce8\u201c\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u201d\u94fa\u5e73\u4e86\u9053\u8def\u3002<\/p>\n\n\n\n<p>\u82f9\u679c\uff08Apple\uff09\u6700\u8fd1\u63a8\u51fa\u4e86\u4e00\u9879\u529f\u80fd\uff0c\u8981\u6c42\u5e94\u7528\u7a0b\u5e8f\u8bf7\u6c42\u7528\u6237\u5141\u8bb8\u5c06\u5176\u4fe1\u606f\u7528\u4e8e\u5e7f\u544a\u76ee\u7684\uff1b\u8c37\u6b4c\uff08Google\uff09\u8ba1\u5212\u5230 2023 \u5e74\u5728\u5176 Chrome \u6d4f\u89c8\u5668\u4e2d\u7ec8\u6b62\u7b2c\u4e09\u65b9 cookie\u3002\u4e00\u76f4\u4ee5\u6765\uff0c\u5e7f\u544a\u5546\u4f7f\u7528 cookie \u6765\u8ddf\u8e2a\u7528\u6237\u7684\u7f51\u7edc\u6d3b\u52a8\uff0c\u5e76\u901a\u8fc7\u4e0e\u4e4b\u76f8\u5173\u7684\u5e7f\u544a\u6765\u5b9a\u4f4d\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u53d8\u5316\u7ed9\u7535\u5b50\u5546\u52a1\u4e16\u754c\u5e26\u6765\u4e86\u5f88\u591a\u4e0d\u786e\u5b9a\u6027\u3002\u54c1\u724c\u53ef\u80fd\u9700\u8981\u66f4\u591a\u5730\u4f9d\u8d56\u5185\u90e8\u6536\u96c6\u7684\u5ba2\u6237\u6570\u636e\uff0c\u800c\u4e0d\u662f\u4ece\u7b2c\u4e09\u65b9\u6536\u96c6\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p>Bornstein 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href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"http:\/\/www.growthhk.cn\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li><li>\u300a<a 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