{"id":45993,"date":"2021-08-13T17:37:25","date_gmt":"2021-08-13T09:37:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=45993"},"modified":"2021-08-13T17:37:27","modified_gmt":"2021-08-13T09:37:27","slug":"%e8%92%a8%e8%92%a8%ef%bc%9a%e6%8b%86%e8%a7%a3%e9%a3%9f%e9%a5%ae%e6%96%b0%e6%b6%88%e8%b4%b9%e5%93%81%e7%89%8c%e7%9a%84%e5%a2%9e%e9%95%bf%e5%af%86%e7%a0%81%ef%bd%9c%e6%b6%88%e8%b4%b9%e7%95%8c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/45993.html","title":{"rendered":"\u84a8\u84a8\uff1a\u62c6\u89e3\u98df\u996e\u65b0\u6d88\u8d39\u54c1\u724c\u7684\u589e\u957f\u5bc6\u7801\uff5c\u6d88\u8d39\u754c"},"content":{"rendered":"\n<p>\u4eca\u5e74\uff0c\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5982\u706b\u5982\u837c\uff0c\u83b7\u5f97\u4f17\u591a\u8d44\u672c\u7684\u65e0\u6bd4\u9752\u7750\uff0c\u5982\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u5fae\u535a\u3001\u6296\u97f3\u76ee\u524d\u4ecd\u4e3a\u4e09\u5927\u4e3b\u6d41\u6295\u653e\u5e73\u53f0\u3002<\/strong><\/p>\n\n\n\n<p>\u5176\u4e2d\u5c0f\u7ea2\u4e66\u504f\u653b\u7565\u6027\uff0c\u5f88\u591a\u7684\u535a\u4e3b\u4f1a\u901a\u8fc7\u4e0a\u4f20\u81ea\u5df1\u7684\u6d4b\u8bc4\u7ed3\u679c\u4ee5\u53ca\u597d\u7269\u5206\u4eab\u6765\u5438\u5f15\u7c89\u4e1d\uff1b\u5fae\u535a\u662f\u70ed\u70b9\u96c6\u805a\u5730\u540c\u65f6\u4e5f\u662f\u5404\u5927\u660e\u661f\u63a8\u5e7f\u7684\u96c6\u805a\u5730\uff1b\u6296\u97f3\u591a\u6570\u535a\u4e3b\u4f1a\u4ee5\u5a31\u4e50\u77ed\u89c6\u9891\u7684\u65b9\u5f0f\u5ba3\u4f20\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u3001\u516c\u4f17\u53f7\u751a\u81f3\u4e00\u4e9b\u65b0\u5174\u793e\u4ea4\u5e73\u53f0\u4e5f\u6210\u4e3a\u4e86\u8d8a\u6765\u8d8a\u591a\u54c1\u724c\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u5e73\u53f0\u672c\u8eab\u7684\u6d41\u91cf\u52a0\u4e0a\u54c1\u724c\u8fc1\u79fb\u7684\u6d41\u91cf\u90fd\u80fd\u591f\u5728\u5e73\u53f0\u4e0a\u5f62\u6210\u96c6\u805a\u6548\u5e94\uff0c\u589e\u5f3a\u4ea7\u54c1\u672c\u8eab\u7684\u7f51\u7edc\u6548\u5e94\uff0c\u5176\u4e2dKOL\u5c31\u662f\u767d\u70ed\u8282\u70b9\uff0c\u4fc3\u8fdb\u8fd9\u4e00\u5207\u7684\u53d1\u751f\u540c\u65f6\u4e5f\u4ece\u4e2d\u83b7\u5229\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u70b9\uff1a<\/strong>\u7ebf\u4e0a\u6d41\u91cf\u6210\u672c\uff0c\u968f\u7740\u7ade\u4e89\uff0c\u8d8a\u6765\u8d8a\u8d35\uff0c\u6d88\u8d39\u70ed\uff0c\u8d44\u672c\u70ed\uff0c\u5e26\u6765\u6d41\u91cf\u4ef7\u503c\u7684\u66b4\u6da8\uff0c\u65b0\u6d88\u8d39\u54c1\u724c\u5982\u4f55\u4fdd\u6301\u9ad8\u589e\u957f\u53d8\u5f97\u8d8a\u6765\u8d8a\u96be\u3002<\/p>\n\n\n\n<p>\u7ebf\u4e0b\u6d41\u91cf\uff0c\u76ee\u524d\u8fd8\u6709\u4e00\u5b9a\u4ef7\u503c\u6d3c\u5730\uff0c\u6240\u4ee5\u4eca\u5e74\u9664\u7ebf\u4e0a\u6d88\u8d39\u54c1\u724c\u5916\uff0c\u7ebf\u4e0b\u95e8\u5e97\u548c\u96f6\u552e\u7684\u54c1\u724c\u6d41\u91cf\u83b7\u53d6\uff0c\u66f4\u52a0\u503c\u5f97\u5b66\u4e60\u3002<\/p>\n\n\n\n<p><strong>\u7ebf\u4e0a\u6d41\u91cf\uff1a\u7ebf\u4e0a\u54c1\u724c\u4ee5KOC\u3001KOL\u5185\u5bb9\u79cd\u8349\u4e3a\u516c\u5173\u601d\u7ef4\u4e0b\u7684\u53e3\u7891\u5229\u5251\u3002<\/strong><\/p>\n\n\n\n<p>KOC\u3001KOL\u6709\u76f8\u5bf9\u56fa\u5b9a\u7684\u7c89\u4e1d\u7fa4\u4f53\uff0c\u4fdd\u6301\u7740\u957f\u671f\u4e14\u8f83\u7262\u56fa\u7684\u4fe1\u4efb\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff0cKOL\u53ef\u4ee5\u5e2e\u52a9\u52a0\u901f\u54c1\u724c\u8ba4\u77e5\u3001\u4fc3\u8fdb\u7c89\u4e1d\u5927\u91cf\u8d2d\u4e70\u884c\u4e3a\u4ee5\u53ca\u63d0\u4f9b\u4fbf\u6377\u6e20\u9053\u5b9e\u73b0\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p>\u5728KOC\u3001KOL\u65e5\u5e38\u7684\u597d\u7269\u5206\u4eab\u3001\u60c5\u666f\u5267\u3001\u76f4\u64ad\u4e2d\u5c31\u53ef\u4ee5\u8054\u7ed3\u6f5c\u5728\u6d88\u8d39\u8005\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u8bf4\uff0c\u597d\u9ea6\u591a\u7684KOL\u8d26\u53f7\u591a\u4ee5\u7f8e\u98df\u7c7b\u8fbe\u4eba\u4e3a\u4e3b\uff0c\u901a\u8fc7\u5206\u4eab\u3001\u98df\u54c1\u521b\u65b0\u6765\u5438\u5f15\u7c89\u4e1d\uff0c\u518d\u52a0\u4e0a\u591a\u9886\u57dfKOL\u9f50\u53d1\u529b\uff0c\u6709\u7f8e\u5986\u7f8e\u5bb9\u3001\u751f\u6d3b\u65e5\u5e38\u7b49\uff1b\u674e\u5b50\u67d2\u901a\u8fc7\u77ed\u89c6\u9891\u4e2d\u7f8e\u98df\u70f9\u996a\u4ee5\u53ca\u9887\u5177\u7530\u56ed\u98ce\u6c14\u3001\u4f11\u95f2\u6162\u8282\u594f\u7684\u98ce\u683c\u83b7\u5f97\u4e00\u4f17\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p><strong>\u54c1\u724c\u540c\u6b65\u4e0e\u660e\u661f\u5408\u4f5c\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee3\u8a00\u6216\u8005\u76f4\u64ad\u5e26\u8d27\u90fd\u662f\u5f88\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u660e\u661f\u6bd4\u8d77KOL\uff0c\u62e5\u6709\u7684\u7c89\u4e1d\u57fa\u7840\u66f4\u5927\u5e76\u4e14\u5f71\u54cd\u529b\u4e5f\u66f4\u5e7f\uff0c\u5f80\u5f80\u54c1\u724c\u5728\u9009\u62e9\u660e\u661f\u4e0a\u4f1a\u6ce8\u91cd\u4ed6\u4eec\u7684\u793e\u4ea4\u70ed\u5ea6\u3001\u4eba\u8bbe\u7684\u4eb2\u6c11\u7a0b\u5ea6\u3001\u662f\u5426\u5177\u6709\u5e26\u8d27\u80fd\u529b\u4ee5\u53ca\u4ed6\u4eec\u5728\u7279\u5b9a\u9886\u57df\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u597d\u9ea6\u591a\u7684\u4ee3\u8a00\u4eba\u9009\u62e9\u7684\u662f\u7d20\u6709\u201c\u56fd\u6c11\u95fa\u5973\u201d\u79f0\u53f7\u7684\u5173\u6653\u5f64\u3001\u738b\u9971\u9971\u9009\u62e9\u7684\u662f\u201c\u56fd\u6c11\u5973\u5b69\u201d\u6b27\u9633\u5a1c\u5a1c\uff0c\u518d\u6bd4\u5982\u5a03\u54c8\u54c8\u9009\u62e9\u7684\u662f\u5f53\u65f6\u70ed\u70b9\u660e\u661f\uff0c\u5f20\u54f2\u701a\u548c\u9f9a\u4fca\uff0c\u751a\u81f3\u5728\u5305\u88c5\u989c\u8272\u4e0a\u90fd\u9041\u5faa\u4e86\u660e\u661f\u5c5e\u6027\u3002<\/p>\n\n\n\n<p>\u660e\u661f\u4ee3\u8a00\u6709\u4e00\u4e2a\u5f88\u663e\u800c\u6613\u89c1\u7684\u4f18\u70b9\uff0c\u4ed6\u4eec\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u53ef\u4ee5\u5851\u9020\u54c1\u724c\u8ba4\u77e5\uff0c\u5f62\u6210\u4e00\u5bf9\u4e00\u7684\u5bf9\u5e94\u5173\u7cfb\u548c\u8054\u60f3\u3002<\/p>\n\n\n\n<p><strong>\u54c1\u724c\u81ea\u8425\u9500\uff1a\u589e\u5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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/SfviF8oBpd8wnK.png\" alt=\"\u98df\u54c1\u996e\u6599\u8d5b\u9053\u9ad8\u4f30\u503c\u540e\uff0c\u65b0\u7684\u589e\u957f\u5bc6\u7801\u662f\u4ec0\u4e48\uff1f\"\/><\/figure>\n\n\n\n<p>\u738b\u9971\u9971\u76f4\u64ad\u95f4<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u54c1\u724c\u5927\u591a\u90fd\u6709\u81ea\u5df1\u7684\u5b98\u53f7\uff0c\u5229\u7528\u81ea\u5df1\u5b98\u53f7\u53bb\u53d1\u5e03\u539f\u521b\u5185\u5bb9\u62c9\u53d6\u6d41\u91cf\u4e5f\u5f88\u5e38\u89c1\u3002<\/p>\n\n\n\n<p>\u5143\u6c14\u68ee\u6797\u5c31\u4f1a\u5728\u81ea\u5df1\u7684\u516c\u4f17\u53f7\u4e0a\u53d1\u5e03\u4e00\u4e9b\u521b\u65b0\u3001\u7075\u611f\u3001\u80cc\u540e\u7684\u6545\u4e8b\u6765\u7ef4\u7cfb\u548c\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/SfviF9Z55Sk4VU.png\" alt=\"\u98df\u54c1\u996e\u6599\u8d5b\u9053\u9ad8\u4f30\u503c\u540e\uff0c\u65b0\u7684\u589e\u957f\u5bc6\u7801\u662f\u4ec0\u4e48\uff1f\"\/><\/figure>\n\n\n\n<p>\u5143\u6c14\u68ee\u6797\u516c\u4f17\u53f7\u63a8\u6587<\/p>\n\n\n\n<ul 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class=\"wp-block-list\"><li><strong>\u7528\u6237\u53cd\u9988\uff1a\u6548\u7387\u903b\u8f91\u5bc6\u7801<\/strong><\/li><\/ul>\n\n\n\n<p>\u6548\u7387\u5bc6\u7801\u662f\u4ee5\u5185\u5316\u7684\u5f62\u5f0f\u51fa\u73b0\u7684\uff0c\u54c1\u724c\u662f\u5426\u6709\u6548\u7387\u5e76\u4e0d\u80fd\u901a\u8fc7\u5916\u5728\u7684\u4ea7\u54c1\u6548\u679c\u5c55\u793a\u3002<\/p>\n\n\n\n<p>\u6548\u7387\u5bc6\u7801\u662f\u4ee5DTC\u548cC2M\u6a21\u5f0f\u76f4\u9762\u6d88\u8d39\u8005\uff0c\u52a0\u901f\u8d44\u91d1\u548c\u4ea7\u54c1\u7684\u9ad8\u6548\u5468\u8f6c\uff0c\u964d\u4f4e\u6210\u672c\uff0c\u4e24\u8005\u90fd\u662f\u4e3a\u4e86\u76f4\u63a5\u4e0e\u6d88\u8d39\u8005\u6784\u5efa\u94fe\u63a5\u3002<\/p>\n\n\n\n<p><strong>\u524d\u8005\u662f\u8fd1\u8ddd\u79bb\u7cbe\u51c6\u638c\u63e1\u6d88\u8d39\u8005\u884c\u4e3a\u6570\u636e<\/strong>\uff0c\u5feb\u901f\u3001\u53ca\u65f6\u3001\u7075\u6d3b\u53d1\u73b0\u6d88\u8d39\u8005\u9700\u6c42\u5e76\u4e14\u5b9e\u73b0\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u76f8\u6bd4\u4e8e\u7f8e\u56fd\uff0c\u4e2d\u56fd\u7684DTC\u5e02\u573a\u6f5c\u80fd\u5de8\u5927\u3002<\/p>\n\n\n\n<p><strong>\u540e\u8005\u6ce8\u91cd\u5254\u9664\u4e2d\u95f4\u5546\u5c42\u5c42\u52a0\u4ef7<\/strong>\uff0c\u964d\u4f4e\u6210\u672c\u4ee5\u53ca\u6ee1\u8db3\u6d88\u8d39\u8005\u5bf9\u4e8e\u4e2a\u6027\u5316\u548c\u5dee\u5f02\u5316\u7684\u8ffd\u6c42\uff0c\u4f8b\u5982\u5c0f\u4ed9\u7096\u71d5\u7a9d\u7684C2M\u6a21\u5f0f\u5c31\u662f\u4ece\u5ba2\u6237\u4e0b\u5355\u5230\u8ba2\u5355\u76f4\u8fbe\u5de5\u5382\u751f\u4ea7\u3001\u5f53\u5929\u73b0\u7096\u3001\u987a\u4e30\u53d1\u8d27\u6700\u540e\u572824\u5c0f\u65f6\u5185\u9001\u8fbe\u5ba2\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/SfviFHq41a0sbC.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/08\/SfviFIeI8P8XXo.jpg\" 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