{"id":47004,"date":"2021-09-08T13:30:35","date_gmt":"2021-09-08T05:30:35","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=47004"},"modified":"2021-09-08T13:30:36","modified_gmt":"2021-09-08T05:30:36","slug":"pmf-%e6%a1%86%e6%9e%b6%e7%9a%84-5-%e4%b8%aa%e6%ad%a5%e9%aa%a4%ef%bc%882021-%e7%89%88%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/47004.html","title":{"rendered":"PMF \u6846\u67b6\u7684 5 \u4e2a\u6b65\u9aa4\uff082021 \u7248\uff09"},"content":{"rendered":"\n<p>\u76ee\u5f55<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e00\u3001\u4ec0\u4e48\u662f <a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" rel=\"noreferrer noopener\">PMF<\/a><\/li><li>\u4e8c\u3001\u5982\u4f55\u5b9e\u73b0 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/pmf\" title=\"PMF\" target=\"_blank\">PMF<\/a><\/span><ul><li>\u7b2c 1 \u6b65\uff1a\u4e1a\u52a1\u5efa\u6a21<\/li><li>\u7b2c 2 \u6b65\uff1a\u5e02\u573a\u9a8c\u8bc1<\/li><li>\u7b2c 3 \u6b65\uff1a\u5ba2\u6237\u8bbf\u8c08<\/li><li>\u7b2c 4 \u6b65\uff1a\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u83b7\u53d6<\/li><li>\u7b2c 5 \u6b65\uff1a\u4ea7\u54c1\u5206\u6790<\/li><\/ul><\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u4e00\u3001\u4ec0\u4e48\u662f <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span><\/strong><\/h1>\n\n\n\n<p>2017 \u5e74\uff0cMarc Andreessen \u5728\u535a\u5ba2\u4e2d\u5bf9 PMF \u8fdb\u884c\u4e86\u4ee5\u4e0b\u63cf\u8ff0\u3002<\/p>\n\n\n\n<p>\u201c\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\uff0c\u610f\u5473\u7740\u5728\u4e00\u4e2a<strong>\u826f\u597d\u7684\u5e02\u573a<\/strong>\u4e2d\u62e5\u6709\u80fd\u591f<strong>\u6ee1\u8db3\u8be5\u5e02\u573a\u7684\u4ea7\u54c1<\/strong>\u201d<\/p>\n\n\n\n<p>\u90a3\u4e48\u5728\u5b9e\u8df5\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u60f3\u60f3\u4ea7\u54c1\u548c\u5e02\u573a\u4e4b\u95f4\u201c\u826f\u597d\u201d\u5339\u914d\u76843\u4e2a\u5173\u952e\u6807\u51c6\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u4ef7\u503c\u4e3b\u5f20<\/strong>\uff1a\u6211\u4eec\u7684\u4ea7\u54c1\u89e3\u51b3\u4e86\u5ba2\u6237\u7684\u95ee\u9898<\/li><li><strong>\u6e20\u9053<\/strong>\uff1a\u6211\u4eec\u7684\u4ea7\u54c1\u53ef\u4ee5\u7ecf\u6d4e\u9ad8\u6548\u5730\u5230\u8fbe\u5ba2\u6237\u624b\u4e2d<\/li><li><strong>\u8d27\u5e01\u5316<\/strong>\uff1a\u6211\u4eec\u7684\u5ba2\u6237\u5f88\u4e50\u610f\u4e3a\u4ea7\u54c1\u652f\u4ed8\u8d39\u7528<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>40% \u6cd5\u5219<\/strong><\/h3>\n\n\n\n<p>\u8861\u91cf PMF \u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u7b80\u5355\u800c\u6709\u6548\u7684\u65b9\u6cd5\u662f PMF \u8c03\u67e5\u3002<\/p>\n\n\n\n<p>\u8c03\u67e5\u4ece\u95ee\u9898\u5f00\u59cb\uff0c\u5982\u679c\u4f60\u4e0d\u80fd\u518d\u4f7f\u7528\u8be5\u4ea7\u54c1\uff0c\u4f60\u4f1a\u6709\u4ec0\u4e48\u611f\u89c9\uff1f<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u975e\u5e38\u5931\u671b<\/li><li>\u6709\u70b9\u5931\u671b<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u6ca1\u6709\u5931\u671b\uff08\u771f\u6ca1\u90a3\u4e48\u6709\u7528\uff09<\/li><li>\u4e0d\u9002\u7528\uff08\u6211\u4e0d\u518d\u4f7f\u7528\uff09<\/li><\/ol>\n\n\n\n<p>\u5982\u679c\u6211\u4eec\u7684\u5ba2\u6237\u4e2d\u6709 40% \u6216\u66f4\u591a\u7684\u4eba\u8868\u793a\u4ed6\u4eec\u4f1a\u975e\u5e38\u5931\u671b\uff0c\u8bf4\u660e\u6211\u4eec\u7684\u4ea7\u54c1\u505a\u5f97\u5f88\u597d\uff0c\u6211\u4eec\u5df2\u7ecf\u5b9e\u73b0\u4e86PMF\uff08\u4ef7\u503c\u4e3b\u5f20\uff09\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5b83\u662f 25-40%\uff0c\u6211\u4eec\u53ef\u4ee5\u5bf9\u4ea7\u54c1\u8fdb\u884c\u4e00\u4e9b\u8c03\u6574\uff0c\u770b\u770b\u662f\u5426\u80fd\u591f\u6765\u8fbe\u5230 40%\u3002\u5982\u679c\u4f4e\u4e8e 25%\uff0c\u6211\u4eec\u5219\u9700\u8981\u66f4\u4e3a\u5b9e\u8d28\u6027\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LTV:CAC \u6bd4\u7387<\/strong><\/h3>\n\n\n\n<p>\u8861\u91cf PMF \u7684\u6e20\u9053\u548c\u8d27\u5e01\u5316\uff0c\u5219\u8981\u590d\u6742\u5f97\u591a\uff0c\u4f46\u6982\u5ff5\u975e\u5e38\u7b80\u5355\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u652f\u4ed8\u7ed9\u6211\u4eec\u7684\u8d39\u7528\uff1e\u6211\u4eec\u4e3a\u83b7\u53d6\u65b0\u5ba2\u6237\u800c\u82b1\u8d39\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c (LTV) \u5927\u4e8e\u5ba2\u6237\u7684\u83b7\u53d6\u6210\u672c (CAC)\u3002<\/p>\n\n\n\n<p>\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\u7684\u7406\u60f3 LTV:CAC \u6bd4\u7387\u22653\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"624\" height=\"538\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-17.png\" alt=\"\" class=\"wp-image-47005\"\/><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u5982\u4f55\u5b9e\u73b0 PMF<\/strong><\/h1>\n\n\n\n<p>\u867d\u7136\u6bcf\u4e00\u6b21\u521b\u4e1a\u4e4b\u65c5\u90fd\u6709\u5176\u72ec\u7279\u6027\uff0c\u4f46\u521b\u4e1a\u516c\u53f8\u672a\u80fd\u8fbe\u5230\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u975e\u5e38\u666e\u904d\u7684\uff0c\u4e5f\u662f\u53ef\u4ee5\u907f\u514d\u7684\u3002<\/p>\n\n\n\n<p>\u521d\u521b\u516c\u53f8\u672a\u80fd\u5b9e\u73b0 PMF \u7684\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4ed6\u4eec\u6ca1\u6709\u9996\u5148\u9a8c\u8bc1<strong>\u5e02\u573a\u9700\u6c42<\/strong><\/li><li>\u4ed6\u4eec\u4e0d\u4e0e<strong>\u5ba2\u6237<\/strong>\u4ea4\u8c08<\/li><li>\u4ed6\u4eec\u53ea\u4e13\u6ce8\u4e8e\u4ea7\u54c1\uff0c\u800c\u6ca1\u6709\u5728\u65e9\u671f\u7ecf\u5e38\u6d4b\u8bd5<strong>\u6e20\u9053<\/strong><\/li><li>\u4ed6\u4eec\u628a\u201c\u6784\u5efa\u529f\u80fd\u201d\u8bef\u8ba4\u4e3a\u201c\u53d6\u5f97<strong>\u8fdb\u5c55<\/strong>\u201d<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PMF \u6846\u67b6\u7684 5 \u4e2a\u6b65\u9aa4<\/strong><\/h3>\n\n\n\n<p>\u4e00\u65e6\u6211\u4eec\u8ba4\u8bc6\u5230\u521b\u4e1a\u516c\u53f8\u72af\u7684\u5e38\u89c1\u9519\u8bef\uff0c\u5f88\u660e\u663e\u6211\u4eec\u9700\u8981\u4e00\u79cd\u66f4\u7cfb\u7edf\u3001\u66f4\u4e45\u7ecf\u8003\u9a8c\u7684\u65b9\u6cd5\uff0c\u6765\u6709\u610f\u8bc6\u5730\u3001\u6301\u7eed\u5730\u907f\u514d\u8fd9\u4e9b\u9519\u8bef\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6b65\u9aa4\u76f8\u5f53\u7b80\u5355\uff0c\u4f46\u5b83\u9700\u8981\u9075\u5faa\u4e00\u4e9b\u7eaa\u5f8b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0d\u80fd\u8df3\u8fc7<\/li><li>\u505a\u4f60\u9700\u8981\u7684\uff08\u4e0d\u4e00\u5b9a\u662f\u4f60\u60f3\u8981\u7684\uff09<\/li><li>\u5927\u91cf\u7684\u8fed\u4ee3<\/li><\/ul>\n\n\n\n<p>\u5b9e\u73b0 PMF \u7684 5 \u4e2a\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7b2c 1 \u6b65\uff1a<strong>\u4e1a\u52a1\u5efa\u6a21<\/strong><\/li><li>\u7b2c 2 \u6b65\uff1a<strong>\u5e02\u573a\u9a8c\u8bc1<\/strong><\/li><li>\u7b2c 3 \u6b65\uff1a<strong>\u5ba2\u6237\u8bbf\u8c08<\/strong><\/li><li>\u7b2c 4 \u6b65\uff1a<strong>\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u83b7\u53d6<\/strong><\/li><li>\u7b2c 5 \u6b65\uff1a<strong>\u4ea7\u54c1\u5206\u6790<\/strong><\/li><li>\u91cd\u590d 3~5\uff0c<strong>\u76f4\u5230\u8fbe\u5230 40% \u9608\u503c<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-18.png\" alt=\"\" class=\"wp-image-47006\"\/><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u7b2c 1 \u6b65\uff1a\u4e1a\u52a1\u5efa\u6a21<\/strong><\/h1>\n\n\n\n<p>\u9996\u5148\uff0c\u540e\u9000\u4e00\u6b65\uff0c\u91cd\u65b0\u5ba1\u89c6\u6211\u4eec\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"559\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-19.png\" alt=\"\" class=\"wp-image-47007\"\/><\/figure><\/div>\n\n\n\n<p>\u4f7f\u7528\u7cbe\u76ca\u753b\u5e03\u5e76\u5feb\u901f\u586b\u5199\u4e0a\u65b9\u7684\u7a7a\u683c\u3002<br>\u5173\u952e\u95ee\u9898\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5ba2\u6237\u7ec6\u5206<\/strong>\uff1a\u4f60\u8981\u5356\u7ed9\u8c01\uff1f<\/li><li><strong>\u6e20\u9053<\/strong>\uff1a\u5982\u4f55\u8054\u7cfb\u4ed6\u4eec\uff1f\u6709\u591a\u5bb9\u6613\uff08\u65f6\u95f4\u548c\u91d1\u94b1\uff09\uff1f<\/li><li><strong>\u95ee\u9898<\/strong>\uff1a\u4ed6\u4eec\u662f\u5426\u975e\u5e38\u5173\u5fc3\u6211\u4eec\u8bd5\u56fe\u89e3\u51b3\u7684\u95ee\u9898\uff1f\u6709\u591a\u5c11\u4eba\u53d7\u5230\u8fd9\u4e2a\u95ee\u9898\u7684\u5f71\u54cd\uff1f<\/li><li><strong>\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20<\/strong>\uff1a\u6211\u4eec\u6253\u7b97\u5982\u4f55\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff1f\u4e3a\u4ec0\u4e48\u5b83\u6bd4\u73b0\u6709\u7684\u66ff\u4ee3\u54c1\u597d 10 \u500d\uff1f<\/li><li><strong>\u6536\u5165\u4e0e\u6210\u672c<\/strong>\uff1a\u4ed6\u4eec\u613f\u610f\u4e3a\u89e3\u51b3\u65b9\u6848\u4ed8\u8d39\u5417\uff1f\u5b83\u662f\u5426\u8db3\u591f\u6709\u5229\u53ef\u56fe\uff08\u60f3\u60f3 LTV\uff1aCAC \u6bd4\u7387\uff09\u5417\uff1f<\/li><\/ul>\n\n\n\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u753b\u5e03\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u901a\u5e38\u662f\u6211\u4eec\u8ba4\u4e3a\u6216\u5e0c\u671b\u7684\uff0c\u4f46\u8fd9\u901a\u5e38\u4e0d\u662f\u73b0\u5b9e\u53ef\u884c\u7684\u3002<br>\u4e0d\u591f\u5728\u8fd9\u4e00\u70b9\u4e0a\uff0c\u4e0d\u7528\u7ea0\u7ed3\u592a\u591a\u3002\u5173\u952e\u662f\u8fdb\u884c\u5927\u91cf\u7684\u201c\u5b9e\u9a8c\u201d\u627e\u51fa\u771f\u76f8\uff0c\u5e76\u5728\u5411\u5ba2\u6237\u5b66\u4e60\u7684\u8fc7\u7a0b\u4e2d\u91cd\u65b0\u5ba1\u89c6\u6211\u4eec\u7684\u753b\u5e03\u3002<br>\u8bb0\u4f4f PMF \u7684\u8def\u5f84\u59cb\u7ec8\u662f\u8fed\u4ee3\u7684\uff0c\u800c\u4e0d\u662f\u7ebf\u6027\u7684\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u7b2c 2 \u6b65\uff1a\u5e02\u573a\u9a8c\u8bc1<\/strong><\/h1>\n\n\n\n<p>\u201c\u5e02\u573a\u4f18\u5148\u201d\u5bf9\u63d0\u9ad8\u6211\u4eec\u6210\u529f\u7684\u673a\u4f1a\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u5728\u6784\u5efa\u4efb\u4f55\u4e1c\u897f\u4e4b\u524d\uff0c\u8bd5\u7740\u627e\u5230\u5173\u952e\u5e02\u573a\u95ee\u9898\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ed6\u4eec\u771f\u7684\u5173\u5fc3\u6211\u4eec\u8981\u89e3\u51b3\u7684\u95ee\u9898\u5417\uff1f<\/li><li>\u6211\u4eec\u771f\u7684\u80fd\u7ecf\u6d4e\u9ad8\u6548\u5730\u63a5\u89e6\u5230\u6f5c\u5728\u5ba2\u6237\u5417\uff1f<\/li><li>\u4ed6\u4eec\u771f\u7684\u613f\u610f\u4e3a\u6211\u4eec\u7684\u4ea7\u54c1\u4e70\u5355\u5417\uff1f<\/li><\/ul>\n\n\n\n<p>\u592a\u591a\u7684\u521d\u521b\u516c\u53f8\u8df3\u8fc7\u8fd9\u4e00\u6b65\uff0c\u8fc7\u65e9\u5730\u5f00\u59cb\u6784\u5efa\u4ea7\u54c1\uff0c\u6700\u540e\u624d\u610f\u8bc6\u5230\u201c\u6ca1\u6709\u5e02\u573a\u9700\u6c42\u201d\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u4e00\u4e9b\u521b\u59cb\u4eba\u76f2\u76ee\u5730\u7231\u4e0a\u81ea\u5df1\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p>\u4e0d\u7ba1\u662f\u4ec0\u4e48\u539f\u56e0\uff0c\u5148\u4e0d\u8981\u6309\u7740\u60f3\u6cd5\u5b8c\u6574\u642d\u5efa\u4ea7\u54c1\u3002\u5148\u8fd0\u884c\u4e00\u4e9b\u201c\u5feb\u901f\u201d\u7684\u5b9e\u9a8c\u6765\u8bd5\u8bd5\u6c34\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8bbe\u7f6e<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5feb\u901f\u8bbe\u7f6e\u4e00\u4e2a\u7b80\u5355\u7684\u843d\u5730\u9875<\/li><li>\u7528\u4e00\u4e2a\u6807\u8bed\u6765\u89e3\u91ca\u6211\u4eec\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20<\/li><li>\u6dfb\u52a0\u51e0\u6bb5\u6587\u5b57\uff0c\u5411\u76ee\u6807\u53d7\u4f17\u63a8\u9500\u4e3b\u8981\u4f18\u52bf<\/li><li>\u653e\u7f6e\u201c\u6ce8\u518c\u201d\u6309\u94ae\uff0c\u4ee5\u6536\u96c6\u8bbf\u95ee\u8005\u7684\u8054\u7cfb\u4fe1\u606f<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5b9e\u9a8c<\/strong><\/h3>\n\n\n\n<p>\u8d2d\u4e70\u4e00\u4e9b\u5728\u7ebf\u5e7f\u544a\u4ee5\u589e\u52a0\u843d\u5730\u9875\u7684\u6d41\u91cf\u3002\u770b\u770b\u6709\u591a\u5c11\u4eba\u6ce8\u518c\uff0c\u8861\u91cf\u8f6c\u5316\u7387\uff08\u6ce8\u518c\uff1a\u8bbf\u95ee\u8005\uff0c\u901a\u5e38\u8ba4\u4e3a 10% \u662f\u597d\u7684\uff09\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u8fbe\u5230 10%\uff0c\u5c1d\u8bd5\u4e0d\u540c\u7684\u63aa\u8f9e\u6765\u8868\u8fbe\u6211\u4eec\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u770b\u770b\u54ea\u79cd\u8f6c\u6362\u6548\u679c\u6700\u597d\u3002<\/p>\n\n\n\n<p>Buffer \u4ed6\u4eec\u66f4\u8fdb\u4e00\u6b65\uff0c\u4ee5\u4e00\u79cd\u975e\u5e38\u7b80\u5355\u800c\u6709\u6548\u7684\u65b9\u5f0f\u9a8c\u8bc1\u4e86\u6f5c\u5728\u5ba2\u6237\u7684\u652f\u4ed8\u610f\u613f\u3002<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u4e00\u4e9b\u5b9e\u9a8c\uff0c\u6211\u4eec\u4f1a\u5224\u65ad\u51fa\u8fd9\u4e2a\u4ef7\u503c\u4e3b\u5f20\u662f\u5426\u80fd\u5f15\u8d77\u4eba\u4eec\u7684\u5171\u9e23\uff0c\u4ee5\u53ca\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237 (CAC) \u7684\u6210\u672c\u662f\u591a\u5c11\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u7b2c 3 \u6b65\uff1a\u5ba2\u6237\u8bbf\u8c08<\/strong><\/h1>\n\n\n\n<p>\u201c\u4e3a\u4ec0\u4e48\u6709\u4eba\u6ce8\u518c\uff1f\u6216\u662f\u4e0d\u6ce8\u518c\uff1f\u201d<\/p>\n\n\n\n<p>\u8054\u7cfb\u90a3\u4e9b\u6ce8\u518c\u7684\u4eba\uff0c\u4e0e 5-10 \u4eba\u9884\u7ea6\u4e00\u5bf9\u4e00\u7684\u91c7\u8bbf\u3002\u7136\u540e\u95ee\u4e00\u5806\u201c\u5f00\u653e\u5f0f\u201d\u7684\u95ee\u9898\uff0c\u4ee5\u5411\u4ed6\u4eec\u5b66\u4e60\u3002<\/p>\n\n\n\n<p>\u91c7\u8bbf\u4e2d\u8981\u95ee\u7684\u4e00\u4e9b\u5173\u952e\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f60\u662f\u5982\u4f55\u627e\u5230\u6211\u4eec\u7684\u4ea7\u54c1\u7684\uff1f\uff08\u6e20\u9053\uff09<\/li><li>\u4f60\u4e3a\u4ec0\u4e48\u6ce8\u518c\uff1f\uff08\u4ef7\u503c\u4e3b\u5f20\uff09<\/li><li>\u60a8\u662f\u5426\u5df2\u7ecf\u5728\u4e3a\u5176\u4ed6\u65b9\u6848\u4ed8\u8d39\uff1f\uff08\u8d27\u5e01\u5316\uff09<\/li><\/ul>\n\n\n\n<p>\u5982\u679c\u6211\u4eec\u7684\u8f6c\u5316\u7387\u5f88\u597d\uff0c\u5e76\u83b7\u5f97\u4e86\u5927\u91cf\u7684\u6ce8\u518c\uff0c\u90a3\u4e48\u6211\u4eec\u7684\u76ee\u6807\u5e94\u8be5\u662f\u786e\u5b9a\u4ed6\u4eec\u613f\u610f\u652f\u4ed8\u7684\u6700\u5c11\u5173\u952e\u529f\u80fd\u96c6\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6211\u4eec\u7684\u8f6c\u5316\u7387\u4e0d\u4f73\uff0c\u90a3\u4e48\u6211\u4eec\u7684\u91cd\u70b9\u5e94\u8be5\u662f\u5f04\u6e05\u695a\u54ea\u4e9b\u5185\u5bb9\u6700\u80fd\u5f15\u8d77\u6ce8\u518c\u8005\u7684\u5171\u9e23\u3002\u4ed6\u4eec\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u627e\u5230\u66f4\u6709\u6548\u5730\u6784\u5efa\u4ef7\u503c\u4e3b\u5f20\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5728\u540e\u4e00\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u7684\u4e0b\u4e00\u6b65\u662f\u56de\u5230\u201c\u7b2c 1 \u6b65\u201c\u4e1a\u52a1\u5efa\u6a21\u201d\uff0c\u660e\u786e\u6211\u4eec\u7684\u65b0\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u8bbf\u8c08\u7684\u4e00\u4e9b\u6280\u5de7\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u76ee\u7684\u662f\u5b66\u4e60\uff0c\u800c\u4e0d\u662f\u9500\u552e<\/li><li>\u591a\u542c\u5c11\u8bf4<\/li><li>\u95ee\u201c\u4e3a\u4ec0\u4e48\u201d\u4ee5\u83b7\u5f97\u771f\u6b63\u7684\u52a8\u673a<\/li><li>\u83b7\u53d6\u4e8b\u5b9e\uff0c\u800c\u4e0d\u662f\u89c2\u70b9<\/li><li>\u4e0d\u8981\u8fc7\u65e9\u63d0\u53ca\u89e3\u51b3\u65b9\u6848<\/li><\/ol>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u7b2c 4 \u6b65\uff1a\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u83b7\u53d6<\/strong><\/h1>\n\n\n\n<p>\u901a\u8fc7\u5927\u91cf\u7684\u8bbf\u8c08\uff0c\u6211\u4eec\u5bf9\u4ea7\u54c1\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u4e2d\u7684\u201c\u5fc5\u987b\u201d\u5e94\u8be5\u6709\u4e86\u4e00\u4e2a\u5f88\u597d\u7684\u6982\u5ff5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ea7\u54c1\u5f00\u53d1<\/strong><\/h3>\n\n\n\n<p>\u4e0d\u8981\u8bd5\u56fe\u6784\u5efa\u201c\u5b8c\u6574\u201d\u613f\u666f\u7684\u201c\u6574\u4f53\u201d\u4e8b\u7269\u3002<br>\u76f8\u53cd\uff0c\u901a\u8fc7\u786e\u5b9a\u89e3\u51b3\u5ba2\u6237\u6700\u5927\u7684\u201c\u4e00\u4e2a\u201d\u95ee\u9898\uff0c\u5e76\u6784\u5efa\u5c3d\u53ef\u80fd\u5c0f\u7684\u4ea7\u54c1\u3002<br>\u5c3d\u53ef\u80fd\u5730\u7b80\u5316\u7528\u6237\u6d41\u7a0b\uff0c\u4ee5\u4fbf\u6211\u4eec\u7684\u5ba2\u6237\u53ef\u4ee5\u5c3d\u5feb\u4f53\u9a8c\u5230\u201c\u554a\u54c8\u201d\u65f6\u523b\u3002\u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u5728\u73b0\u5b9e\u4e2d\u53d1\u73b0\u4ec0\u4e48\u662f\u6709\u6548\u7684\u4e4b\u524d\uff0c\u6211\u4eec\u5c3d\u53ef\u80fd\u6d88\u8017\u6389\u5c11\u7684\u65f6\u95f4\u3002<br>\u4e00\u65e6\u6211\u4eec\u62e5\u6709\u4e86\u6700\u5c0f\u7684\u4ea7\u54c1\uff0c\u5c31\u6beb\u4e0d\u72b9\u8c6b\u5730\u53d1\u5e03\u5b83\u3002\u544a\u8bc9\u5df2\u6ce8\u518c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5f00\u59cb\u6536\u96c6\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5ba2\u6237\u83b7\u53d6<\/strong><\/h3>\n\n\n\n<p>\u5f88\u591a\u65f6\u5019\uff0c\u521d\u521b\u516c\u53f8\u53d1\u73b0\u81ea\u5df1\u65e5\u590d\u4e00\u65e5\u5730\u6784\u5efa\u4ea7\u54c1\uff0c\u76f8\u4fe1\u5f53\u4f1f\u5927\u7684\u4ea7\u54c1\u5728\u63a8\u51fa\u65f6\uff0c\u5c31\u4f1a\u81ea\u6211\u9500\u552e\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e0d\u8d77\uff0c\u8fd9\u53ea\u662f\u4e00\u4e2a\u795e\u8bdd\u3002<\/p>\n\n\n\n<p>\u5728\u4ea7\u54c1\u5f00\u53d1\u7684\u540c\u65f6\uff0c\u5c3d\u65e9\u4e14\u7ecf\u5e38\u6d4b\u8bd5\u5404\u79cd\u6e20\u9053\uff0c\u7136\u540e\u627e\u51fa\u5982\u4f55\u7ecf\u6d4e\u9ad8\u6548\u5730\u83b7\u5f97\u66f4\u591a\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>Gabriel Weinberg \u5728\u4ed6\u7684\u300a\u7275\u5f15\u529b\u300b\u4e00\u4e66\u4e2d\u5efa\u8bae\u5230\uff0c\u521d\u521b\u516c\u53f8\u5728\u6253\u9020\u4ea7\u54c1\u548c\u83b7\u53d6\u65b0\u5ba2\u6237\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u5e94\u8be5\u662f\u76f8\u7b49\u7684\u3002<\/p>\n\n\n\n<p>\u4ed6\u7684\u201cBullseye\u201d\u6846\u67b6\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u66f4\u7cfb\u7edf\u5730\u5904\u7406\uff0c\u8fd0\u884c\u5feb\u901f\u800c\u5ec9\u4ef7\u7684\u5b9e\u9a8c\uff0c\u6765\u786e\u5b9a\u6211\u4eec\u5e94\u8be5\u4e3a\u4ea7\u54c1\u4f18\u5316\u7684\u201c\u6838\u5fc3\u201d\u5ba2\u6237\u83b7\u53d6\u6e20\u9053\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"838\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-20.png\" alt=\"\" class=\"wp-image-47008\"\/><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u7b2c 5 \u6b65\uff1a\u4ea7\u54c1\u5206\u6790<\/strong><\/h1>\n\n\n\n<p>\u4ea7\u54c1\u73b0\u5728\u5df2\u7ecf\u4e0a\u7ebf\u4e86\uff0c\u597d\u6d88\u606f\u662f\u6211\u4eec\u6b63\u5728\u505a\u4e00\u4e9b\u4ee4\u4eba\u5174\u594b\u7684\u4e8b\u60c5\uff0c\u800c\u4e0d\u592a\u597d\u7684\u6d88\u606f\uff0c\u6211\u4eec\u8fd8\u6ca1\u6709\u5b8c\u6210\uff0c\u8fd9\u4ecd\u7136\u662f\u6211\u4eec PMF \u4e4b\u65c5\u7684\u5f00\u59cb\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u73b0\u5728\u662f\u63a5\u53d7\u73b0\u5b9e\u7684\u68c0\u9a8c\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u6709\u5f88\u591a\u6ce8\u518c\uff0c\u4e00\u4e9b\u6f5c\u5728\u5ba2\u6237\u544a\u8bc9\u6211\u4eec\u4ed6\u4eec\u4f1a\u8d2d\u4e70\u4ea7\u54c1\u3002\u4f46\u662f\uff0c\u4ed6\u4eec\u73b0\u5728\u771f\u7684\u6709\u5728\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u5417\uff1f<\/p>\n\n\n\n<p>\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u7684\u6700\u5e38\u89c1\u65b9\u6cd5\u662f\u6d77\u76d7\u6307\u6807\uff08<a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/aarrr\" target=\"_blank\" rel=\"noreferrer noopener\">AARRR<\/a>\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"512\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/d172504910aa40fa95cd4e5718891973.jpg\" alt=\"\" class=\"wp-image-42471\"\/><\/figure>\n\n\n\n<p>\u628a\u4ea7\u54c1\u60f3\u8c61\u6210\u4e00\u4e2a\u6f0f\u6c34\u7684\u6876\u3002AARRR \u6846\u67b6\u63ed\u793a\u4e86\u503c\u5f97\u586b\u8865\u7684\u6f0f\u6d1e\uff0c\u5373\u4eba\u4eec\u5728\u6210\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u7684\u8fc7\u7a0b\u4e2d\u6d41\u5931\u7684\u6f0f\u6d1e\u3002<br>\u627e\u51fa\u963b\u788d\u5b9e\u73b0\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\u7684\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7559\u5b58<\/strong><\/h3>\n\n\n\n<p>\u4e00\u822c\u6765\u8bf4\uff0c40\u201320\u201310 \u7684\u4fdd\u7559\u7387\uff08D1\uff1a40%\uff0cD7\uff1a20% \u548c D30\uff1a10%\uff09\u88ab\u8ba4\u4e3a\u662f\u597d\u7684\u3002\u4e0d\u8fc7\uff0c\u5177\u4f53\u8fd8\u9700\u8981\u53d6\u51b3\u4e8e\u6211\u4eec\u7684\u4ea7\u54c1\u7c7b\u522b\u3002<br>\u6839\u636e\u6211\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\u4f7f\u7528\u91cf\u6765\u8bbe\u5b9a\u76ee\u6807\uff0c\u7136\u540e\u529b\u6c42\u8ba9\u4fdd\u7559\u66f2\u7ebf\u5728\u76ee\u6807\u9644\u8fd1\u8d8b\u4e8e\u5e73\u7f13\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"719\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-21.png\" alt=\"\" class=\"wp-image-47009\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7c98\u6027\uff08DAU\/MAU\uff09<\/strong><\/h3>\n\n\n\n<p>\u7c98\u6027\u662f\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237 (DAU) \u4e0e\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237 (MAU) 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